Course details - RMIT short and single courses - RMIT University

Print Cardholder's Name: Cardholder's Signature:RMIT University respects your right to privacy. If you do not wish to be informed of future courses and special offers please tick this box: ❑Please select your preferred method of communication: Email ❑ Postal ❑Card Number:❑❑❑❑ ❑❑❑❑ ❑❑❑❑ ❑❑❑❑ Amount:First Name: Surname:Company Organisation:Dept./Branch: Position:Address: Postcode:Home address: Postcode:Telephone: Business: ( ) Fax: ( ) Mobile/Home: ( )Payment details (please make cheques etc. payable to RMIT Training Pty Ltd) Email:Please tick method of payment: ❑ Individual ❑ Through employer Signature:❑ Bank cheque ❑ Company/organisation ❑ Personal cheque ❑ Money orderIf paying by credit card please complete details: ❑ Bankcard ❑ Visa ❑ Mastercard Expiry date:Course Name: Course Date: Fee:Enrolment Form for Public Relations Career Development ProgramThe cost per unit is $195 for evening sessions and $295 forfull-day weekend sessions. A special rate of $95 applies tostudents for both day and evening sessions. Please note thatattractive discounts apply for PRIA members, please enquirefor further details.Application for admission to each unit is to be made on theenrolment form attached. The course fee or companypurchase order is to accompany the application.Upon receipt of course fees, the applicant’s registrationwill be confirmed in writing.Please attach payment to this application and return to:RMIT University Short Course CentrePO Box 12058, A’Beckett Street, Melbourne Vic 8006or Fax: (03) 9925 8134or enrol online at www.rmit.edu.au/shortcourses1. RMIT Training reserves the right to cancel any course whichdoes not have the required enrolment.2. It reserves the right to amend the commencement date orsession times or trainers as necessary.3. Cancellations may be accepted in writing up to fiveworking days before course commencement, but afterthis a cancellation fee of 50% of the program feewill be charged.4.Transfers made less than five working days prior to coursecommencement will incur an administration fee of 10% ofthe full course fee.5. No refunds will be made after program commencement.6. Failure to attend the course without written notificationof cancellation will result in the full fee beingcharged. All course materials must be returned ifa course is cancelled.7. Substitute participants are permitted.Contact our Customer Service Centre:Telephone: 1800 067 117Facsimile: 03 9925 8134Email:enquiries@rmit.edu.auWebsite:Address:FEES AND APPLICATIONSTERMS & CONDITIONSNEED MORE INFORMATION?www.rmit.edu.au/shortcoursesLevel 3, 449 Swanston StreetMelbourne Vic 3000RMIT Public RelationsCareer DevelopmentProgram 2003Practical Skills for Careers in Public Relations✁ABN 61 006 067 349Learning to be the bestT040320

RMIT University is an Australian leader in PR education.More than 1000 prospective students apply each yearto study public relations with us in a range of highquality programs.Our new Public Relations Career Development Programprovides additional skills for both practitioners in theindustry and those studying in related communicationcourses. Highly experienced senior practitioners teach intothe program, providing expertise on a broad range of topics.The guidance, insights and skills these practitioners impartwill give you an edge in your PR career.Ms Maggie Walsh, MPRIA,Senior Lecturer and Program CoordinatorWHO SHOULD APPLY?People working in public relations or related jobs, or whowant to move into a public relations position. Managers whosupervise public relations departments. Students in thecommunication field, including TAFE students,undergraduate, graduate diploma and Masters students.HOW WILL I BENEFIT?You will learn about advanced aspects of public relationsand build on your practical professional skills. You will receivea Certificate of Completion for each training or workshop.Participants who complete six *nominated trainings will beeligible to apply for assessment to gain a Certificate ofAchievement in PR Principles and Practices. (Participantswho receive a Certificate of Achievement will receiveRecognised Prior Learning if admitted to RMIT’s GraduateDiploma in Public Relations.)PROGRAM DETAILSIndividual trainings or workshops are designed to work wellfor you. They run over 4 hours in the evening, or between9am-5pm on weekends.Note: Some units have restricted places to facilitate practicallearning experiences – book early to avoid disappointment.FURTHER INFORMATIONDetailed program information is available on request.For further information please contact RMIT Training Pty Ltdon (03) 9925 8111 or fax (03) 9925 8134. You may also emailenquiries@rmit.edu.auProgram CalendarCOMMUNITY RELATIONS:Tuesday 29 April (5.30 - 9.30pm)Working with diverse communities to make things happensuccessfully and to build good ongoing relationships isan art. Learn skills to put your client or organisation aheadin the game.Facilitator: Jude Bourguignon, MPRIA, Account Director, SocomPR MEDIA TRAINING:Saturday 10 May (9.30am – 4.30pm)How do you deal with the media in difficult situations?Build confidence with practical training. Be coached andguided by media experts in this skills-based session.(Limited places available)Facilitators: Neil Spark, Editor, Melbourne Weekly,Doug Weller, Director, Media Manoeuvres,Senior Lecturer Maggie Walsh.ONLINE COMMUNICATIONS:Tuesday 20 May (5.30 - 9.30pm) andTuesday 9 December (5.30 - 9.30pm)How can you use the Internet to your advantage? Whatmakes a great Webpage? Learn expert tips to help you planand manage your online communications more effectively.Facilitator: Sally Cant, National Manager,Social Change MediaINTERNAL EMPLOYEE RELATIONS:Thursday 12 June (5.30 - 9.30pm) andWednesday 15 October (5.30pm - 9.30pm)Employees are the most valuable part of any organisation.Strong morale, productivity and successful relationshipsbetween various sections depends on proactivecommunication management.Facilitator: Colin Fulton, Director, Corporate WordsRISK COMMUNICATION & REPUTATION MANAGEMENT:Thursday 3 July (5.30 - 9.30pm)Organisations are increasingly realising the importance ofmanaging their reputations, especially in times of majorchange. Risk communication must be realised andactively managed.Facilitator: Geoff Kelly, FPRIA, Director,Kelly Strategic InfluenceThursday 24 July (5.30pm – 9.30pm)How do you initiate and organise events that produce topresults? Successful promotion and management requireshighly developed, multi-tasking skills and strategic planning.Learn how to maximise the impact of your event andsuccessfully obtain media coverage.Facilitators: Leilani Abels, Director,Thrive PR & CommunicationsSaturday 2 August (9.30am – 4.30pm)How you present yourself in the public arena can make allthe difference. Why present at all? How do you decide onclear objectives. This practical training will provide youwith advanced skills to persuade and influence audiencesand clients.Facilitator: David Hawkins, MPRIA, Managing Director, SocomThursday 21 August (5.30 - 9.30pm)How you handle the media and realistically buildrelationships that work for you is vital. Good mediarelations can make or break your efforts. Learn how themedia thinks and acts, and why.Facilitator: Neil Spark, Editor, Melbourne WeeklyWednesday 10 September (5.30 - 9.30pm)Managing change in organisations requires advancedskills and the ability to counsel affected parties to producehealthy outcomes.Facilitator: Geoff Kelly, FPRIA, Director,Kelly Strategic InfluenceSaturday 22 November (9.30am – 4.30pm)The essence of public relations is strategic thought andaction, leading to good management of communication ina wide range of situations. Discover expert ways to be morestrategic in your planning and communication.Facilitator: Adjunct Professor Noel Turnbull, FRPIA.Note:EVENT MANAGEMENT:PR PROFESSIONAL PRESENTATION SKILLS:MEDIA RELATIONS:CHANGE MANAGEMENT:STRATEGIC PLANNING & COMMUNICATION MANAGEMENT:Additional programs will be addedif demand dictates.