11.07.2015 Views

Sensory Evaluation for Cosmetics

Sensory Evaluation for Cosmetics

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Types Of <strong>Sensory</strong>/Consumer <strong>Evaluation</strong>1. Difference/discrimination testing• Threshold• Is something there? Is it noticeable?• Degree of Difference• How big is the difference?2. Descriptive analysis• Intensity of many sensory characteristics• How much of this characteristic is present ?3. Affective testing (Preference/Acceptance) ‐> ConsumerStudy!• Like/dislike ‐> use hedonic scale rather than intensity scale• How much do they like/dislike, perception?P&G beauty & gromming 26

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