Sensory Evaluation for Cosmetics

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- Sensory MechanismStimulus energy(light, sound, odor …)Sensory receptors(eyes, ears, nose, …)NeuralimpulsesBrain areas(visual, auditory,olfactory …)Behavioral responseP&G beauty & gromming 8
Performance Evaluation SpectrumGivesTechnicalGuidanceIs itthere?Is itnoticeable?Does itmatter?PredictsMarketSuccessInstrumental Assessment(Chemical/Physical)Expert Assessments(Sensory/Clinical)Acceptance Studies(Consumer)Technical MeasureConsumer StudyToday’s focus….• Both Technical measure and consumer study are needed.• Technical measure should be rooted in consumer relevanceP&G beauty & gromming 9
Page 1: Sensory Evaluation for CosmeticsFor
Page 4 and 5: P&G Beauty R&DAsiaEuropeKobe, Japan
Page 6 and 7: Sensory Evaluation for CosmeticsOve
Page 10 and 11: Why need sensory evaluation incosme
Page 12 and 13: Sensory Method Development• Facil
Page 14 and 15: Sensory Method Development• Exper
Page 16 and 17: Lotion ProjectDefine Objectives & G
Page 18 and 19: Sensory Evaluation for CosmeticsAss
Page 20 and 21: Sensory Evaluation for CosmeticsVal
Page 22 and 23: Method Validation‐ Relevancy Of T
Page 24 and 25: Method CorrelationFinding Associati
Page 26 and 27: Types Of Sensory/Consumer Evaluatio
Page 28 and 29: Types Of Sensory Evaluation: 1. Dif
Page 30 and 31: Types Of Sensory Methods: 3. Affect
Page 32 and 33: Scale used in sensory test‐exampl
Page 34 and 35: Data Analysis and Statistics• Stu
Page 36 and 37: Acknowledgement & Reference1. Dr. N

Sensory Evaluation for Cosmetics

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