INTERNATIONAL & MULTICULTURAL ISSUE - Odwyerpr.com

PROFILES OF MULTICULTURAL PR FIRMSINTERVIEWINGSERVICE OFAMERICACorporate Headquarters15400 Sherman Way, 4th FloorVan Nuys, CA 91406818/989-1044halberstam@isacorp.comwww.isacorp.comMichael Halberstam, PresidentFounded in 1982, InterviewingService of America (ISA) hasbecome one of the largest marketresearch data collection and processingfirms in the US. To date,we have conducted Quantitativeand Qualitative multicultural andmultilingual research projects in67 languages, worldwide.Industries served includeAutomotive, CPG, Healthcare,fast food, entertainment, radioand TV advertising, public relationsand universities. We areacknowledged as experts in theAsian and Hispanic Americancommunities having won threeawards for our research. ISA hasoffices around the USA, Canadaand India with three telephonecenters and two focus group facilitiesin Los Angeles. We are theco-owners of the Asian AmericanMarketing Report, a one-of-akind,ongoing syndicated surveythat compares the Chinese,Korean, Vietnamese, Filipino,Indian, Hispanic and AfricanAmerican communities with thegeneral population.OPEN CHANNELSGROUP101 Summit Ave., Suite 208Fort Worth, TX 76102817/332-0404Fax: 817/531-1520tonya@openchannelsgroup.comwww.openchannelsgroup.comTonya Veasey, Malizy Scruggsand Chris Turner, PrincipalsOpen Channels Group (OCG) isan emerging, forward-thinkingpublic relations agency specializingin multicultural communications.The OCG team values collaborativepartnerships with itsclients to connect with the diversecommunities and customers theyserve. OCG is one of the largestminority-owned public relationsagencies in Texas. Services: multiculturalcommunications, publicparticipation, media relations,community outreach, social mediaand message development. Clientsinclude: AECOM, Bell HelicopterTextron, Cook Children’s HealthCare System, Fleishman-Hillard,HNTB Corporation.PR NEWSWIRENew York Headquarters350 Hudson Street, Suite 300New York, NY 10014800/853-5905www.prnewswire.comwww.hispanicprwire.comwww.hdnweb.commargarita.hernandez@prnewswire.commulticultural@prnewswire.comMargarita Hernandez, SeniorAccount Manager of MulticulturalMarketsPR Newswire’s Multiculturaldivision is the leader in innovativecommunications and marketingservices, enabling organizations toconnect and engage with USHispanic, African American,Native American and US Asianaudiences. The division includesHispanic PR Wire, the premiernews distribution service for U.S.Hispanic media, which guarantees100+ online placements with everydistribution. It also includes,Hispanic Digital Network, thenation’s first and largest Internetadvertising network of 80+ U.S.Hispanic newspapers, magazinesand radio websites. ThroughMultiVu Latino, clients can enjoy afull-service of broadcast and multimediaservices targeting U.S.Hispanic media and consumers.Combining the world’s largestmulti-channel, multi-cultural contentdistribution and optimizationnetwork with comprehensiveworkflow tools and platforms, PRNewswire enables the world’senterprises to engage opportunityeverywhere it exists. PR Newswireserves tens of thousands of clientsfrom offices in the Americas,Europe, Middle East, Africa andthe Asia-Pacific region, and is aUBM company.RL PUBLICRELATIONS +MARKETING +SPORTIVO11835 W. Olympic Blvd.Ste. 1155ELos Angeles, CA 90064310/473-4422Fax: 310/473-5833roxana.lissa@rlpublicrelations.comThe Target 10 executive team (from right to left): Bob Friedman,Amanda Shy, Matt Tumminello, Aaron Weigum, and Matt Wagner.www.rlpublicrelations.com27 West 24th St., Ste 901New York, NY 10010212/206-8668Fax: 212/206-8778melissa.smith@rlpublicrelations.comRoxana Lissa, CEOMelissa Smith, Executive VPMario Flores, Partner andManaging Director, SportivoRLPR has carved out a niche inthe Hispanic PR industry for creativity,service, strategy andresults. We specialize in helpingbrands relevantly connect with thediverse Hispanic population in theU.S through creative programsrooted in strategy and insight. Asa premiere, independent bicoastalHispanic PR agency in the U.S.,founded in 1996, RLPR has beenproviding stellar client serviceand delivering breakthrough PRcampaigns for leading companiesfor 15 years. We believe that creativity— founded on a comprehensiveunderstanding of the marketplaceand solid communicationprinciples — is one of the keys tobreakthrough communicationsplans that are effective and memorable,for such clients as Nike,Got Milk?, Verizon Wireless,Heineken, Fresh & Easy, NationalHoney Board and Union Bank.TARGET 10248 W. 35th St., Suite 504New York, NY 10001212/245-6040www.target-10.comMatt Tumminello, PresidentTarget 10 is one of the leadinggay and lesbian marketing andcommunication agencies in thecountry. We specialize in creatingmeaningful and lasting relationshipsbetween gay consumersand our clients through campaignsthat connect rationally, emotionallyand with the right sensibility.Using market insights and strategicexpertise, we uncover themost powerful and distinctiveways that clients can connect withgay consumers and motivate themto action.At Target 10, we understandthat one size does not fit all andthat our clients have differentneeds that require custom solutions.We want to understand thetotal business picture at the startof any assignment and work collaborativelywith our client partnersto establish a clear, measurableplan against a common goal toachieve the desired results.By respecting gay consumerswith smart, savvy marketing,Target 10 succeeds at what welove most — making our clientspopular with gay consumers. Margarita Hernandez is SeniorAccount Manager ofMulticultural Markets at PRNewswireADVERTISING SECTION JUNE 2011 WWW.ODWYERPR.COM 31