Formative and Front End Evaluation Process - ExhibitFiles
Formative and Front End Evaluation Process - ExhibitFiles
Formative and Front End Evaluation Process - ExhibitFiles
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<strong>Front</strong> <strong>End</strong><strong>Evaluation</strong><strong>Formative</strong> <strong>and</strong> <strong>Front</strong> <strong>End</strong><strong>Evaluation</strong> <strong>Process</strong>1999-2003<strong>Formative</strong><strong>Evaluation</strong>Iterative ExhibitionDevelopment <strong>Process</strong>:If a concept or prototype workedwith the target audience, then weincorporated feedback <strong>and</strong> progressed tothe next level. If a concept or prototypedid not work with the target audience,then we returned to the previous step inthe evaluation process.Summative<strong>Evaluation</strong><strong>Front</strong> <strong>End</strong> ResearchWhat do5-8 year olds,their parents, <strong>and</strong>teachersKNOW aboutnanobiotechnology?ConceptualTestsWhat do kids LIKE?Kids rate ideas,props, <strong>and</strong>pictures.EarlyPrototypesDoes exhibitFUNCTION?What do kidsLEARN?AdvancedPrototypesIs exhibit BETTER?works works works worksWhat problemsremain to FIX?FinalExhibitsdoesn’t workdoesn’t workdoesn’t work
Evolutionof an Exhibit:Scale GallerySize ComparisonScale Gallery Exhibit Description:This interactive collage featuresmicroscopic entities (a red bloodcell, white blood cell, nerve cell, skincell, germs (bacteria <strong>and</strong> viruses),DNA, <strong>and</strong> computer chips) at10,000x life size. The gallery alsoincludes functional descriptions<strong>and</strong> beautiful micrographs of eachfeatured item.ConceptualTestsEarlyPrototypesDesignDrawingsAdvancedPrototypesFinal Exhibit1999-2003
ConceptualTestsEvolutionof anExhibit:EarlyPrototypesGiant Blood DropDesignDrawingsAdvancedPrototypesGant Blood DropExhibit Description:Young visitors can jump intoa pit with thous<strong>and</strong>s of smallred plastic balls. The size of thepit represents a drop of blood<strong>and</strong> each red ball represents ared blood cell. A small numberof white fluffy balls representwhite blood cells.Final Exhibit1999-2003
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