sustainability - Sherwin Williams

In this issue
INTERNATIONAL SPOTLIGHT
Sustainable Initiatives
INNOVATIONS
Latest Product Launches
FEATURE
Eco-friendly Concept Car
CUSTOMER CORNER
KDA Group
A success story
MARKET NEWS
CO2 Emissions
Meet Prospector
A Global Colour Reference System
p. 4
How will the car
of the future look?
p. 7

editorial
ENERGYNEWS
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EDITORIAL STAFF MEMBERS:
Pina Beato
Vincent Charrier
Fabio Gasparetto
M. Laura Rustici
Ester Sedia
Contributors to this issue:
Walter De Greeff
Niki De Ryck
Daniela Ghiani
ENERGY NEWS 2008 Copyright
Sherwin-Williams Automotive Europe
2 ENERGYNEWS
www.sherwineu.com
Dear Reader,
Welcome to this second edition of EnergyNews!
Many of you have expressed their interest in a brand new
global initiative from Sherwin-Williams called Going Green!
As you know, green initiatives are becoming second nature
to citizens across the globe, but also for local government
and of course, companies like Sherwin-Williams.
You will find out in the next few pages what we do to
protect our planet, without compromising on our product
performance and customer productivity.
This newsletter is also the opportunity to inform you all
officially of Sherwin-Williams latest and major investment
to support car refinish customers across the planet:
Prospector, Sherwin-Williams Colour Reference System
has been built with more than 5.000 chips, all sprayed with
AWX, the market reference for “Compliant without
Complication” paint solution.
Our field tests across Europe have confirmed that this
brand new colour tool is what this industry was waiting for.
Prospector, teamed up with Color Access 5, another great
service offer from Sherwin-Williams, guarantiees successful
repairs and additional loyalty from your customers!
Take a few minutes to find out some more about our new
Clearcoat and Primer. Also, go through the article showing
how we helped KDA in Belgium fine tune its industrial
paint equipment operations.
Sherwin-Williams is investing in your future: in the next
issues of this newsletter, you will see that as a company, or
employee of this company, we are all involved in making
our planet a cleaner place and in helping your business
grow to become more profitable.
Your comments, contribution and testimonials are welcome!
VINCENT CHARRIER
Director of Marketing
v.charrier@sherwineu.com

sustainability
The terms "sustainable" or "green"
are becoming widely used in
newspapers, magazines, annual
reports and advertisements and very
often they are used with a similar
meaning.
What is sustainability?
“Is sustainability the same as a
green initiative?”
It means “meeting the needs of the
present without compromising the
ability of future generations to meet
their own needs.”
The principles of sustainability can
stimulate technological innovation,
advance competitiveness, preserve
natural resources and improve our
quality of life.
Essentially, sustainability is about
process and corporate culture - how
a company chooses to operate.
Sustainable practices are intended to
last and have a positive influence on
living resources.
What is green?
“Green” is the colour and the term
that is commonly used for products
and services created through
sustainable practices. Sherwin-
Williams offers many products that
“A team effort
towards Sustainability”
international spotlight
meet “green” specifications, like
improving air quality (VOCs). AWX,
the global waterborne basecoat/
clearcoat system, is the best example
of the “green” products offering.
Sherwin-Williams is committed to
the implementation and continuous
improvement of sustainable
practices in all aspects of our
business. From innovative and
environmentally–responsible
product design to resource
efficiency and conservation, we
expect that our efforts will translate
into economic success, as well as
respect in the communities we serve.
Reduce waste generation, energy consumption, water use are part
of sustainable practices. Here are two examples of sustainable
business practice:
• SW Emulsion Plant, CEP - Chicago
The facility uses a huge amount of water to clean equipment. By
instituting a recycling program the facility prevents the discharge of
contaminated waste water into the local sewer system while reducing the
amount of water it uses.
• HQ Warrensville Heights – Cleveland, Ohio, Automotive Plant –
Richmond, Kentucky
Both have established extremely effective and sustainable
recycling programs. Employees have recycled 12.6 tons of materials in
2007 and are determined to double that amount in 2008. The
Richmond site recycled more than 324 tons of nonhazardous
waste.
in brief
Carmakers have an environmental
commitment with a sustainability
strategy focuses on increasing fuel
efficiency, on reducing transportrelated
conventional emissions,
dismantling and recycling
programs to reduce wastes,
investing in paint application
process to reduce the VOC
emissions.
ENERGYNEWS 3

what’s new
Meet PROSPECTOR
A Global Colour Reference System
Sherwin-Williams Automotive
Europe is proud to announce the
release of PROSPECTOR – Colour
Reference System.
Prospector has been designed
around the AWX product line and it
has been developed to accurately
represent the latest aftermarket
coatings.
Prospector includes over 5000 real
field colour chips, arranged by colour
family and grouped into solid and
4
ENERGYNEWS
effect decks using a combination of
spectrophotometric and visual
methods.
All the chips are actual spray outs of
AWX paint.
Prospector is easily updated and
there is expansion room for future
colour styling needs.
Prospector was designed to support
the high productivity bodyshops
and this was a clear criteria in the
design of the stationary case:
• Transparent doors: even when
they are closed, the needed colour
�THE MOST ACCURATE SYSTEM
OF THE INDUSTRY
�THE CHIPS ARE PAINTED WITH
AWX PAINT
�FAST & EASY TO USE
�THOUSANDS OF COLOURS
TO CHOOSE FROM SOLID AND
EFFECT/METALLIC COLOURS
BENEFITS
deck is identified immediately/the
dust & dirt will stay away from the
colour chips.
• Magnetic system: the colour decks
hang easily and safely.
• Available space: expanding room
for future colour decks.
• Thin stationary case: no waste of
space, Prospector can be installed
anywhere.
PROSPECTOR, the revolutionary
colour reference system, and COLOR
ACCESS 5, the powerful formula
retrieval system, both are specifically
designed to perform accurate colour
matches with a significant time
savings.
�HAND-HELD DECKS INTUITIVELY
ARRANGED BY COLOUR FAMILY
�EASILY UPDATED AND
EXPANDABLE FOR FUTURE
COLOUR STYLING NEEDS

How to use Prospector
1 Chromatic Order Deck/Chip Numbering
The system is grouped into Solid Colour &
Effect/Metal Colour Fan Decks.
2 How to find the colour formulation when you don’t know the code
If the colour on the vehicle
is unknown ...
3 How to find the colour when you know the code
Identify the colour code on the vehicle. Type the colour code into the “OEM colour
code search module” of Color Access 5.
4 Once identified the desired formula ...
You will find on the back of each colour chip a page number so that colour formulations
can be easily looked up in the Color Access 5.
Select the appropriate deck and check
the colour chip against the vehicle.
Type the Prospector colour chip number into
Color Access 5 “Prospector search module”.
Select the appropriate deck and check
the colour chip against the vehicle.
Mix the colour according to Color Access instructions, systematically make a sprayout & validate your mixed colour
against the vehicle before making the full quantity of paint.

innovations
314 2K VOC
Filler (107.0314)
314 2K VOC Filler is an acrylicurethanes
filler that displays
excellent flow, and good filling
properties.
It is easy to apply and to sand. It is
suitable for both small & large repairs.
314 uses its own hardener 120.0370
and the thinner 150.0138, which is
already in our product line, in the
mixing ratio 3 : 1 : 0.4
Thanks to this new product, which
improves the ATX products’ offering,
314 can be recoated with solvent
borne topcoats and waterborne
basecoat systems.
314 is VOC compliant in conformity
with the Directive 2004/42/CE. Its
VOC content is max 490 g/l of VOC
ready-to-use.
USP 90 - Liquid
Scuffing Agent
(1560090.2)
6
ENERGYNEWS
321 2K HS VOC
Clear (109.0321)
321 2K HS VOC Clear is a 420 g/l
VOC, polyurethane, high solid
clearcoat to be used as a topcoat over
basecoats.
321 offers excellent gloss,
appearance and durability, with a
quick drying time. It can be used for
both total resprays and small spot
repairs.
321 uses two hardeners 120 0225
and 120 0223, which are already in
our product line. The two hardeners
are offered in two additional can
sizes, to better meet the simple
mixing ratio (2 :1) requirements.
321 can be used over solvent borne
and waterborne basecoat systems.
This product is VOC compliant in
conformity with the Directive
2004/42/CE. Its VOC content is max
418 g/l of VOC ready-to-use.
1K Clear in
Aerosol (110 0500.K)
500 1K Clear a new aerosol product
to complete the A-Tech Aerosol
VOC Compliant line.
500 1K Clear is the ideal product for
spot repairs and parts refinishing. It is
recommended for quick coating and
sealing of repair or new paint jobs.
500 1K Clear dries very quickly and
has got universal application
properties.
The A-Tech Aerosol line, consisting
of 1K Rub-Thru Primer 108 0808 K,
Fade-out Thinner 155 0050K, 1K Clear
110 0500K and Plastic Adhesion
Promoter 108 7226 W, helps
bodyshops speeding up the process
time, with no setting up or cleaning
of the spray gun required, reducing
waste and ease of use and stock.
Liquid Scuffing Agent USP-90 is a water based product
which completes the A-Tech ancillaries line. It contains a
powerful natural cleanser and degreaser.
USP-90 is designed to increase the effectiveness of a nylon
scuffpad when preparing a panel for refinishing.
Liquid Scuffing Agent USP-90 contains super fine microcrystals
which add to the cutting power of an abrasive pad.

How will the car in the future look like?
Do they will still have wheels or
screws to go underwater?
Thirty years after the movie
thriller ‘The Spy Who Loved
Me’ hit the silver screen
“sQuba” is the first car
that can actually ‘fly’
under water. In fact
the scene never really
took place, it was an
animation.
The owner of this
submersible car is a
Swiss company,
Rinspeed and the boss
Frank M. Rinderknecht
is known for his
extraordinary automotive
creations: “For three decades I
have tried to imagine how it
might be possible to build a car that
can fly under water. Now we have
made this dream come true.”
“It is undoubtedly not an easy task to
make a car watertight and pressure
resistant enough to be
manoeuvrable under water. The real
challenge however was to create a
submersible car that moves like a
fish in water.” Says Rinderknecht.
Rinspeed’s Zero-Emission World Debut at the
Geneva Motor Show - March 2008
The occupants’ breathing air comes
from an integrated tank of
compressed air that divers know
from scuba diving. “For safety
reasons we have built the vehicle as
ENERGYNEWS
feature
an open car so that the
occupants can get out
quickly in an emergency.
With an enclosed cabin
opening the door
might be impossible.”
Says Rinderknecht.
But safety wasn’t the
only reason for
choosing an opentop
design: With an
enclosed volume of
just two cubic meters
of air the vehicle
weight would have to
increase by two tons (!) to
counteract the unwanted
buoyancy, giving the “sQuba”
the land mobility of a turtle.
Without occupants the “sQuba”
surfaces automatically.
“The ‘sQuba’ concept car project has
been developed with the aim to
minimize the pollution in every
aspect a zero-emission.
Will the science fiction become reality
in the next future … what’s your
opinion?
Green sustainable pollution free design
“ POLLUTION FREE” ENGINE
POWER IS SUPPLIED BY RECHARGEABLE LITHIUM- ION BATTERIES
ALL THE LUBRICANTS AND GREASES IN USE RAPIDLY BIODEGRADABLE
SPECIAL WHEELS SALT- WATER RESISTANT
LASER TECHNOLOGY FOR DRIVING ENTIRELY AUTONOMOUSLY
7

customer corner
INTERVIEW
The KDA GROUP is expanding
The KDA Group was created exactly
20 years ago. This company is known
in particular for its multi-brand
garage for heavy vehicles - KDA
TRUCKS - and for the construction
and repair of waste collection
containers - KDA CONSTRUCT.
1988: After 12 years Renault at
Vilvoorde, Karel Bohets, KDA Group
manager, decided to open a garage
for cars for personal transport and
small vans at Machalen. At first he
ran the garage himself but after a
year but after a year, he had a staff of
3, then having moved to another
building, it increased to 5 people.
1995: With his wife, Christel
Ceulemans, Karel Bohets decided to
take over the Fiat dealership in Perk
and move all of his activities
overthere. Another building was
built and used as a garage for repairs.
8
ENERGYNEWS
1998: The company became a MAN
Truck Service Center with 15
employees. Thanks to the success of
the MAN Truck Service Center, it was
decided to suspend the Fiat
dealership by the end of the decade.
2006: Karel Bohets took over
`Magdaleens containerbouw` in
Willebroek, a company specialized in
the construction of waste collection
containers, and transformed it into a
profitable company, KDA
CONSTRUCT.
2007: Karel Bohets bought a
building in the “Cargovil”
industrial zone at Zemst, where he
transferred the
construction of
containers. In the same
year the body repair
shop of the Truck
Center was also moved
to Zemst, and in
September 2009 the
MAN Truck Service
Center garage moved
to the same site.
“At the moment, we work with 27
employees and our company
manages towing and pulling, but my
plan is to become an OMNI-Truck
Center which offers work to twice
the number of employees,” says
Karel Bohets.
You talk about an OMNI-Truck
Center, what does that consist of
exactly?
“We will offer complete service for
transporters. That is, a place where
we can offer everything they need:
maintenance, repairs, service for airconditioning
and tires, windows,
electricity, diesel for articulated
lorries, buses, towing and repair, a
hotel to spend the night, a place to
rest and also a center for professional
development”.
“For this reason, we are looking for
some new partners, perhaps aiming
toward a dealership system", Karl
Bohets explains with pride. "To offer
more services, several years ago we
began a second service for one of
our important clients at Charleroi.
This is an operative winning card on
the Brussels – Namen-Bergen axis”.
Four years ago you decided to
change paint suppliers and you
chose Sherwin-Williams. Why?
“We have had some problems with
the application of the paint. With the
good service that we receive from
our supplier, Bellekens, Sherwin-
Williams’ Syncron® is the only
industrial system that allows us to
determine application according to
color. Even the shine is exceptional.

Thanks to Sherwin-Williams we spray
our containers with a complete
process which makes us unique in
the market.
In January, we will begin using
Sherwin-Williams' AeX line for
Commercial Vehicles and Fleets on
our company vehicles and with our
MAN activities. Syncron® will
continue to be used for industrial
work”.
Thanks to your experience in the
Automotive field and particularly in
using robots, you will soon begin
automatic container welding. This
process will surely increase your
efficiency. Can you explain how the
evolution of technology has helped
you during the years?
“In the fields of warehouse
management and spare parts,
everything happens using
computers and IT processes. The
computer has also changed the
appearance of equipment and
machinery. For this reason we have
also purchased a new air-mix spray
system (Kremlin). The PLC automatic
system shortens times and makes it
possible to change colors in the blink
of an eye".
You've been active in the
automotive and heavy vehicle
industry for more than 20 years.
What do you think are the most
important changes in these sectors?
How will the sector change? Do you
have any advice?
“Unfortunately, the lorry sector has
become even more competitive, like
the automotive industry. This means
that the margins of profit in sales will
continue to shrink and the intervals
between maintenance will increase.
This is precisely why we want to
transform the KDA Group into an
OMNI-Truck Center, to guarantee the
necessary income. At the moment,
we are working on a multi-brand
concept that will have more impact
in the sector".
What do you think of the VOC law
for the environment?
“It’s a law and it must be respected.
Our advantage is that we have a
partner, Sherwin-Williams, that has a
great deal of experience in dealing
with materials, and therefore we do
not foresee any substantial negative
consequences. The KDA Group also
wants to set an example regarding
the environment".
The role of insurance is becoming
more and more important in the
repair of damage to automobiles. Is
customer corner
this true for lorries as well? What do
you think about the intervention of
insurance?
"Even if the role of insurance is less
dominant in the truck sector, we
cannot rule out a rising tendency. In
fact, this intervention is a
consequence of past abuses of
confidence. The KDA Group will
continue to acquire new business
opportunities and thus guarantee
work to its employees".
Service and quality have always
been important to your company.
For this reason, you have planned
some large investments for 2008 (of
about € 11 Million), but what is this
going to be used for? (paint,
construction – warranty programs,
education…)
"The KDA Group operates on three
principal parameters: Earnings,
Quality and Service. The combination
of these elements requires constant
attention, and for this we offer
training and completion courses to
close the circle.
As far as warranty, we work with
some suppliers who consider the
guarantee of their products an
obligation and not a mere
phenomenon.
At KDA we consider our warranty the
same way and we apply when it is
necessary”.
ENERGYNEWS
9

market news
Reducing Carbon Dioxide (CO2) Emissions
There is currently huge controversy
over the proposed EU limit of 130
g/km of CO2 for car emissions by 2012.
Many car manufacturers, particularly
luxury car makers, are saying that this
will decimate the industry in Europe as
the only way to meet it will be to stop
10 ENERGYNEWS
making high-performance models. Is
true that globally, road transport is
responsible for the 16% of man
made CO2 emissions, but, often cars
and trucks are portrayed as the main
source of CO2 forgetting about other
contributors.
1 Electricity Generation & Heating 44%
2 Manufacturing & Construction 18%
3 Road Transport 16%
4 Fuel Combustion (other uses) 12%
5 Sea Transport 3%
6 Industrial Processes 3%
7 Other Transport 3%
8 Fugitive Emissions 1%
Least Polluting Cars
2. CIVIC 1. PRIUS 3. AYGO
CAR / MODEL AVERAGE CO2 OUTPUT G/KM
Seat Ibiza ECO 1.4 TDI 99
Smart Fortwo mhd 103
Daihatsu Cuore 1.0 104
Toyota Prius 1.5 Hybrid 104
Citroen C1 1.0 109
Honda Civic 1.3 Hybrid 109
Peugeot 107 1.0 109
Toyota Aygo 1.0 VVT-i 109
Daihatsu Trevis 114
Daihatsu Sirion 1.0 118
PARIS
MOTOR SHOW
4-19 October
2008
Concept cars, hybrid cars, biofuels,
electric cars, visitors who are curious
to discover the cars of tomorrow will
be and the latest eco-friendly
advances will be presented with a
wide range of vehicles.
GENERAL MOTORS plans to show a
production model of its Chevrolet
Volt extended-range electric
vehicle as part of the automaker's
upcoming 100-year anniversary
celebration this month.
HYUNDAI will unveil its new i20
small car as well as a number of
fuel efficient technologies at the
Paris auto show early next month.
The five-door i20 hatchback will
replace the Korean automaker's
six-year-old Getz when it goes on
sale in European markets in
December. It will be built in India.
HONDA MOTOR CO will unveil a
prototype of its eagerly awaited
low-cost hybrid car due for launch
in early 2009 at the Paris auto
show.
MAZDA will unveil a concept at
the Paris auto show that gives
clues for the Japanese carmaker's
new city car. Called the Kiyora, the
concept has bold, futuristic styling.
It previews a car smaller than the
Mazda2 minicar.

Questions & Answers
What is the most critical aspect that will affect the
performance of waterborne technology?
Air quality is the most critical aspect that effects the
performance of waterborne coatings.
Does AWX cover better than solvent borne?
The AWX Waterborne System holds more pigment than solvent
borne systems. Hiding is usually improved 25 – 33%.
Does AWX cost more?
Our experience proves to us, that AWX is a productive and
profitable alternative solution for collision centers to solvent
borne coatings. With the right equipment, mindset and training,
Waterborne can be every bit as (or even more) productive as
a solvent borne system.
Does the mixing of AWX have a complicated conversion step?
No – AWX is very easy to mix. Simply add the toners listing in
the colour formulation, then reduce with 10% AWX deionised
water or till 20% with Slow Reducer for warm temperatures.
Does AWX require special application equipment?
Minor modification will need to be made to provide optimum
performance. Since AWX performs similar to a solvent borne
system, it requires the lowest capital equipment cost of all
systems.
Is AWX difficult to apply?
Application of AWX is very simple; it provides better hiding,
cleaner formulations for colour match, and easy and consistent
blending properties.
Is AWX healthier for my employees?
While waterborne technology is better for the environment and
reduces VOC emissions, AWX still contains solvents, pigments
and resins. We recommend proper personal protection
. equipment be used for any coating application.
Will I have to maintain separate solvent streams with
waterborne technology?
Yes – It is necessary to maintain separate waste streams,
however AWX reduces hazardous waste generation.
IF YOU ARE AN AWX USER, TRY TO WIN A SHERWIN-WILLIAMS GADGET!
go to the www.sherwineu.com/home/quiz and answer a few questions.
If you have not experience AWX yet,
go to the www.sherwineu.com
and we will make sure you receive all the relevant information.