Transport and the 2010 world cup - Focus on Transport & Logistics

<strong>2010</strong> FIFA World CupThe right Map for <strong>the</strong> jobThanks to MapIT, tohelp <strong>the</strong>m overcome<strong>the</strong> myriad of logisticalcovers not only <strong>the</strong> latest streetlevel changes <strong>and</strong> new accessramps, but also <strong>the</strong> geometrychallenges associated with <strong>the</strong>around existing <strong>and</strong> new stadiums<strong>2010</strong> FIFA World Cup, soccer<strong>and</strong> walkways. It is designedfans <strong>and</strong> officials will have accessfor people on <strong>the</strong>to a special soccer edition mapmove,” says MapITset based on <strong>the</strong> most detailedmanaging director,mapping data on South AfricaRay Wilkinson.available.The 3-D displayMaps <strong>and</strong> data supplied byof more than 50<strong>and</strong> deliver navigation <strong>and</strong>South African digital mappingl<strong>and</strong>marksincludinglocal search applicationscompany, MapIT – in conjunctionLoftus Versveld, Cocafor <strong>the</strong> World Cup. Withwith its international shareholder,Cola Park (Ellis Park)our APIs, developersTele Atlas – will contain all <strong>the</strong><strong>and</strong> Soccer City is acan build <strong>the</strong> bestlogistical detail needed topowerful <strong>and</strong> innovativeapplications that will helpnavigate <strong>the</strong> upcoming event. Thisnew tool. “These images<strong>the</strong>ir web <strong>and</strong> mobile end-userswill include information on roadoffer users more realisticdetailed Tele Atlas 2D city maps.find whatever <strong>the</strong>y need duringclosures around major matches,orientation <strong>and</strong> route guidanceOur products include speech<strong>the</strong> competition,” says M<strong>and</strong>alistadium entrance gates, fanin a strange environment,” saysrecognition technologies onKhalesi, product manager at Telepark points <strong>and</strong> drop-off areas,Wilkinson. “Users can literallynavigation devices <strong>and</strong> provideAtlas.as well as 3-D displays of keyidentify key points as <strong>the</strong>ybetter voice output.”This special version of Telel<strong>and</strong>marks in <strong>the</strong> nine host cities.approach <strong>the</strong>m.”The special version of <strong>the</strong>Atlas’ MultiNet map databaseEmergency services, vehicleSays general manager,company’s MultiNet map databaseincludes 675 160 km of roadtracking organisations <strong>and</strong> fleetTele Atlas South Africa, Dannyincludes all roads in South Africa,in South Africa, Lesotho <strong>and</strong>managers will have access toGrobben: “The special mapLesotho <strong>and</strong> Swazil<strong>and</strong>, as well asSwazil<strong>and</strong>, 228 152 “points ofidentical information, which willrelease allows our navigationaccurate coverage of <strong>the</strong> nine hostinterest”, street names <strong>and</strong>soon be available on <strong>the</strong> web as<strong>and</strong> local search partnerscities in South Africa. The map willroad safety information, speedwell as on personal navigation <strong>and</strong>to deliver solutions for anallow fans to locate restaurants,restrictions, signposts <strong>and</strong> lanemobile devices.enjoyable, hassle-free Worldhotels <strong>and</strong> bars, as well as <strong>the</strong>information.In addition, Tele Atlas willCup experience. With Telefastest routes around regulated“Business <strong>and</strong> industry dependgive information technologyAtlas content as <strong>the</strong> foundation,traffic zones near event locations.on <strong>the</strong> accuracy of our map data,”(IT) developers access to freemobile <strong>and</strong> in-car navigation“To help developers createsays Wilkinson. “With this latestAPI (application programmingproducts will help commutersapplications in time for <strong>the</strong> event,map release, we are confident thatinterface) features that will allow<strong>and</strong> transport operators avoidTele Atlas plans to offer specialwe are offering <strong>the</strong> gold st<strong>and</strong>ard<strong>the</strong>m to create special custom-temporary road closures, find <strong>the</strong>World Cup APIs. Using <strong>the</strong>sein mapping that we promised <strong>and</strong>designed programmes forbest walking route to stadiumsst<strong>and</strong>ard web interfaces, <strong>the</strong>y canset out to deliver when we firstmobile <strong>and</strong> web applications.“Our mapping for <strong>the</strong> World Cup<strong>and</strong> see just where <strong>the</strong>y areusing Tele Atlas 3D l<strong>and</strong>marks oraccess <strong>the</strong> freshest maps <strong>and</strong>most dynamic content to createpioneered mapping in this countrynearly eight years ago.” ❚KEEPING A WATCHFUL EYEON YOUR FLEET 34 FOCUS May <strong>2010</strong>Superior VehicleTracking YOUR FLEET MANAGEMENT PARTNER, FOR LIFE!