Kema Test of Power Transformer Family Day In ... - Siemens Pakistan

Event: 

Family Day In Islamabad 

Special Report: 

Industrial Support and Services Call Centre 

Project: 

Kema Test of Power Transformer 

April 2006

HIGHLIGHTS OF THE SPEECH OF 

MD AT ANNUAL CONFERENCE 

l Our sign at the 

Karachi airport 

says “Siemens 

number one in 

Pakistan”. This now 

has the seal of 

approval of Karachi 

stock exchange 

l As we stand at 

the top we must be 

happy but also extremely cautious because 

as you know the higher you are the harder 

you can fall. 

l We must give new meaning to success 

and not sit back and relax on our present 

achievements 

l No one will give you a medal for the 

most articulate explanation of your failure 

but you will be recognized if you can present 

success and find solutions that lead you to 

the top. 

l Evaluate yourselves, find your mistakes 

and address them and encourage a 

culture of critical analysis around you so 

even your subordinates can tell you your 

weaknesses 

l One thing everyone has to understand 

that there is a lot of difference between 

empowerment and complete freedom 

l A good manager always weighs a 

decision carefully because he or she 

knows that every time a decision is over 

turned it undermines credibility and erodes 

the confidence of higher management 

l We have to comply with all laws and 

it should be proactive not reactive. 

l We have fit4more principles and 

that lead us to the recipe for profit and 

growth. I want you to follow this recipe 

and aim for sustainable growth 

l An important tool for sustainable growth 

is cross selling. Now that you are 

concentrating on this you can see the fruits 

that it can bring to your basket. This is just 

the tip of the ice berg 

l We must all understand that though 

we might be in different businesses we 

are one Siemens just like the human body 

that has different parts doing different 

things like smelling, hearing, eating and 

seeing but every different part serves one 

body just as different business units serve 

one Siemens 

l We need to be lean and mean in order 

to get ahead, we need to cut costs, 

streamline processes and be able to face 

competition that gets tougher by the day. 

l It is crucial that we do not ignore merit 

when hiring and do not favor anyone that 

we find below our standards. A wrong 

addition to your team done in haste or for 

some other consideration can become a 

lifelong liability that can shackle your 

progress. 

l I know that you are all very busy but a 

little time taken out to give feedback to 

HR can help the company identify areas 

that need attention and benefit all of us 

in the long run 

l Quality, customer satisfaction, value 

addition and skill enhancement are other 

areas which require our attention and are 

vital to the growth of the company. 

l Safety at the workplace is another 

important element that we should not 

forget. We should ensure that safety 

standards are followed because if there 

are accidents we are not only paying the 

medical costs but also costs related to 

work loss 

l We must also ensure that we keep 

the environment clean so that it does not 

pose a hazard to our neighbors. Siemens 

is a very responsible company and we 

are dedicated to preserving the 

environment. 

Sohail Wajahat H. Siddiqui 

SIEMENS ANNUAL 

CONFERENCE 2005 

Siemens Annual Conference 2005 was 

held at the Sheraton Hotel in Karachi. 

The participants now number more than 

150 demonstrating the tremendous 

growth of the company over the past 

years. The theme of the conference was" 

Fit4more powered by and the logo 

was as usual selected by popular vote 

of the delegates. Unveiling of the logo 

was a spectacular affair and marked the 

inauguration of the conference by the 

Managing Director and CEO Mr.Sohail 

Wajahat H.Siddiqui. 

The conference started with the address 

of the MD (Full text on page 15). This 

was followed by an overview by the 

Chief Financial Officer Mr. Gerhard 

Wilcke. This was followed by a very 

important recording of a speech of 

Dr.Kleinfeld which gave guidance on 

very important issues to the delegates 

and clearly laid out the direction of the 

company. The delegates than proceeded 

for tea and later broke into groups to 

attend the workshops. 

On the second day of the conference 

presentations were made. These 

included “Innovation in ISP” by Mr.Nasim 

Siddiqui, “Customer satisfaction in COM” 

by Mr.Parvez Iftikhar “Quality wins at 

PTD” BY Mr.Mohammad Ilyas and 

Mr.Ishtiaq Ul Haq and “New Business 

Opportunities” by Mr.Amr Ahmad 

Three workshops were held during the 

conference. The first workshop was 

PORTFOLIO DRIVEN PERFORMANCE 

and the presenters were Mr.Shahid 

Ahmed,Mr. Mirza Haris Baig and Mr. 

Abrar Sheikh, the second workshop was 

titled PEOPLE EXCELLENCE” and the 

presenters were Syed Nadim Ali Kazmi 

and Mr.Mansoor Farooqui while the third 

presentation was “OPERATIONAL 

EXCELLENCE” and the presenters were 

Syed Fakhir Hassan Shah and Mr.Adil 

Imran Khan. On the second day of the 

conference a gala awards dinner night 

was held with the Vice Chancellor 

University of Karachi Dr.Pirzada Qasim 

as the chief guest. 

Group photograph of delegates to Annual Conference with the MD & CEO Mr.Sohail Wajahat H. Siddiqui and Executive Directors Mr.Gerhard 

Wilcke, Mr.Mohammad Ilyas, Mr.Nasim Siddiqui and Mr.Parvez Iftikhar 

SIEMENS ADDS US$ 0.5 MILLION 

TO EARTHQUAKE RELIEF EFFORTS 

Siemens A.G.the main share holder in Siemens Pakistan, 

has donated their entire share of the interim dividend of Rs.26, 

857,872 (Approx US$ 0.5 Million) for earth quake victims of 

Pakistan. This amount will be used for the “Light for Life” 

program planned by Siemens to provide power to the affected 

areas and will be in addition to the Rs.5.5 Million rupees already 

generated by employees of regional Siemens companies and 

matched equally by their management. Siemens since the very 

first day of this calamity has been extremely active in providing 

help both in cash and kind for the relief of earthquake victims 

and total donations in cash and kind are now close to US$ 2 

million 

In first hours of this tragedy Siemens worked around the clock 

to restore communication lines with the affected areas on 

voluntary basis with its dedicated workers even endangering 

their lives by staying on top of communication towers when the 

area was receiving severe after shocks. Siemens employees 

in Islamabad including top management also volunteered 

services at local medical centers to look after the affected 

people. 

Siemens India also made a major contribution by donation of 

medical equipment worth Euro 80,000 ( Rs.576,000) thus 

demonstrating the developing brotherly ties between the two 

countries. This was in addition to medical equipment worth 

US$ 322,000 donated by Siemens Medical Solution Germany. 

The Medical Equipment and four Diesel Generating sets with 

engines donated by Volvo were presented to the Relief 

Commissioner in Islamabad in December. 

UFONE ACKNOWLEDGES 

POSITIVE ROLE OF SIEMENS 

In Jan 06, Ufone 

celebrated their 

reaching 5 Million 

Subscribers in the 

country. In these 

celebrations they 

acknowledged 

the positive role 

played by 

Siemens in 

reaching that 

landmark. As a 

token of their 

recognition 

Siemens was 

presented a memento. In the picture Mr. Awais Khan Leghari, 

Minister of IT & Telecom is presenting the Memento to 

Mr.Parvez Iftikhar Executive Director COM. 

MESSAGE FROM THE MD 

The Managing Director Mr.Sohail Wajahat H.Siddiqui on 

receiving the news sent the following message 

Dear Mr. Iftikhar, 

MD would like to take this opportunity congratulating you and 

your entire team for receiving the memento. This truly reflects 

the hard work and the positive role played by Siemens. Please 

keep it up and wishing you many more similar occasions with 

loads of success in future. 

1 2 

“FIT4MORE POWERED BY ” 

INAUGURAL SESSION PROCEEDINGS 

The theme of the Annual Conference this year was " Fit4more 

Powered by " and the logo depicted a wind mill powered 

Fit4more. The wings of the windmill carried the attributes of 

the Fit4more program. This was visualization of this concept 

at it's best and the delegates were motivated by the sight of 

the logo being unveiled by the MD. A button was pushed and 

amidst the sound of music and lights the logo appeared magically 

shrouded in a cloud of smoke. Flashing lights on the smoke 

created a spell of their own and the windmill started to turn 

slowly as the logo came out of the haze getting the conference 

off to a flying start. 

During the tea break a cake shaped like the logo was placed 

at the centre table to be cut by the MD and the executive 

directors. Amidst thunderous applause the cake was cut and 

distributed and as the delegates each got a piece of the cake 

their resolve to instill in their lives this concept was doubled. 

As usual the delegates at this conference were provided with 

color coded badges to help them find their workshops and 

MD & CEO Mr.Sohail Wajahat H. Siddiqui and Executive Directors 

Mr.Gerhard Wilcke, Mr.Mohammad Ilyas, Mr.Nasim Siddiqui and 

Mr.Parvez Iftikhar cutting the cake at the Annual Conference 

timings and this was accomplished smoothly. During the entire 

conference the registration desk staffed by volunteers from 

CSG and CC helped the delegates and demonstrated the value 

of team work. 

THE CONFERENCE ENDED WITH THE 

FOLLOWING REMARKS BY THE MD 

First of all I would like to congratulate the organisers for 

holding a very successful conference which was very well 

arranged. We seem to be improving each year. Tears nearly 

came to my eyes when I saw the presentations today as 

finally we are all speaking with one voice and our focus is the 

same. We should remember what we have learned over here 

and not forget it as we go back to work. I want CC to put all 

the material on our internet web site so everyone can have 

access to this material and learn from it. 

Over the years this conference has assumed great importance 

and the deliberations we hold here should be restricted to 

the top performers in the company so I have instructed CC 

and HR to ensure that attending this conference is a privilege 

and not a right. Only if you perform well will you be invited to 

this conference next year. If you do not get invited you will 

know that you have not measured up to the standards but do 

not loose heart because you can always bounce back and 

join us again next year. 

Once again I thank the organisers for organizing such a good 

conference and wish you and your family members best of 

success, health and happiness in 2006. See you next year.

HIPATH BIZIP EARNS THE “BEST OF 

CEBIT AWARD” FOR SIEMENS 

At this year's CeBIT, HiPath BizIP earned Siemens the “Best 

of CeBIT Award” presented by the trade magazine TeleTalk. 

HiPath BizIP is a telephone system that doesn't require a 

switchboard. The HiPath BizIP telephones are directly 

connected to one another and communicate much like 

participants in an Internet file-sharing service (peer-to-peer, 

P2P), where computers exchange data without detours through 

a central server. Designed for up to 16 telephones, the solution 

is intended primarily for small companies and will make costly 

installations and maintenance work on telephone systems a 

thing of the past. 

The developers at Siemens shifted the switchboard function 

to the telephones 

themselves. Users simply 

connect BizIP-410 model 

phones to an existing 

network. The phones 

recognize one another via 

the integrated peer-to-peer 

protocols and automatically 

configure themselves. New 

telephones connected to 

the network will send an 

electronic notice to the 

other phones. Finally, each 

telephone receives the next 

free internal telephone numbers. The configuration data is 

stored on the telephones. The P2P protocol requires only 400 

kilobytes of memory. If 

one telephone fails, the data that was stored on it is provided 

by other phones, which makes the system very reliable. 

The telephones offer the usual functions, including threeline 

conferencing, call forwarding and call hold. Users 

can also place calls with voice-over-IP. An Access Device 

from Siemens connects the existing company network 

with the Internet, making it possible to download updates 

onto the individual phones. This small box called BizIP 

AD 20 provides an Ethernet connection for broadband 

Internet access. In addition to a VoIP-compatible router 

that gives all phones access to a VoIP provider, the BizIP 

Access Device also features two ISDN ports, allowing 

users to place and receive calls via a conventional fixedline 

network. Analog devices also can be hooked up to 

the system: Two ports are available for connecting a fax 

machine or a door intercom. 

PTD PAKISTAN INCLUDED IN LIST FOR 

IMPLEMENTATION OF MI@PTD 

In a dynamic and rapidly growing PTD market worldwide, steady 

and systematic monitoring of the market and the competition 

is essential. The success here depends on the ability to 

understand the customers and market better. 

In the battle for 

customers and 

market share for 

profitable growth of 

business, market 

intelligence is always 

an indispensable, 

critical factor for 

success. In order to 

implement a uniform 

and systematic 

approach of 

observing and 

reporting key market 

data, MI@PTD 

initiative has been 

introduced by PTD 

Division of Siemens 

Germany. This helps to gain a 360-degree view of the market 

and a uniform platform for collecting and reporting data from 

all the regions/countries. 

PTD Pakistan is also included in the list of countries selected 

for implementation of MI@PTD in the first phase. Mr. Ishtiaqul 

Haque (BU TR) & Mr. Munis Siddiqui (BU SB) have been 

nominated as MI Co-ordinator and MI-Multiplier respectively, 

for implementation of MI@PTD initiative in Pakistan. Training 

sessions have been conducted by them for PTD colleagues 

and MI@PTD in Pakistan is on its way with a successful 

completion of first phase of online data filling process. 

Dear Readers 

Here is another issue of Siemens Ki Dunya. 

I can say that it is a bumper issue because 

it carries reports on some major events like 

the Annual Conference and the family day 

in Islamabad. In both the events team spirit 

was the reason for success. Talking of 

success our team work as far as Siemens 

Ki Dunya is concerned has been recognized and the National 

Council of Culture and Arts has selected this newsletter as 

the second best News Letter of it’s kind in the country. The 

council has been holding this competition for last 35 years 

and the jury consists of eminent figures from the field of Art 

and Culture. We still have to strive for the number one position 

but it is a matter of satisfaction that within a few years we 

have been able to attract such recognition. Let me leave you 

with a quote 

“ Teamwork is the ability to work 

together toward a common vision. 

It is the fuel that allows 

common people to 

attain uncommon results. “ 

ZIA UL ISLAM ZUBERI 

INAUGURATION OF ISLAMABAD 

UNIVERSITY GRID STATION 

By 

M.Akram 

P T D - 

Islamabad 

220 / 132KV GIS 

Islamabad University Grid Station was 

inaugurated by Mr. Liaquat Ali Khan 

Jatoi , Federal Minister for Water and 

Power. Mr. M. Ilyas, Executive Director 

was also present on the occasion. The 

minister took a round of the project and 

also planted a 

tree in the 

premises of 

the grid 

station. He 

w a s 

MEMBER POWER WAPDA VISITS 

NTDC-KESC INTERCONNECTION PROJECT 

NTDC KESC Interconnection Project 

is going to be the thoroughfare of the 

Two Transmission Line Networks of 

KESC & NTDC. This MEGA Project is 

going to benefit both the utilities (KESC 

& NTDC/Wapda) by virtue of more 

reliable dispatch of electricity with 

reduced Transmission Line Losses at 

500 kV as the existing about 20 years 

station particularly GIS 

technology from Siemens 

Germany and the local 

manufacturing of 132 KV / 

11 KV , 20 / 26 MVA Power 

Transformers, 11 KV switch 

gears, protection panels 

and local competence, 

design and engineering of 

extra high voltage ESV 

Grid Station by Siemens 

Pakistan 

old link has already completed its life. 

Member power WAPDA Mr. Chaudhry 

M. Anwer Khalid along-with Chief 

Executive Officer NTDC Mr. Haji Shabir 

visited the Project Site on 19th January 

2006 during the final stage of erection 

in order to review the progress 

considering its scheduled completion 

in April 2006. 

3 4 

DRIVE FEEDS EXCESS 

ENERGY BACK INTO 

THE POWER GRID 

At the Hanover Trade Fair, Siemens 

introduced two systems for frequency 

converters that transform the surplus 

kinetic energy of an electric motor back 

i n t o 

electricity 

and feed it 

back into the 

power grid. 

The greatest 

potential for 

energy recovery of this sort lies in 

motors that set large flywheel masses 

in motion and rapidly decelerate again. 

A so called frequency converter makes 

the revolution speed of the motor 

variable. Currently, the motor used for 

braking is usually put in generator 

mode. But the energy obtained during 

this process is conducted into a large 

resistor, which heats up and must then 

be actively cooled as well. In elevators, 

for example, around 30 percent of the 

energy ends up unused this way. With 

the new drives capable of recovering 

power, practically no energy is lost. 

And with energy prices rising, the higher 

investment costs are repaid after only 

a short time.

Business Unit 

Switchboards is 

constantly endeavoring 

to introduce newer 

products in the market in 

order to fulfill the growing 

requirements of the BY: 

consumers. Customer Asad Saeed Khan 

Switchboard-PTD 

based in-house and out- M 

house product seminars 

are a part of this ongoing activity. 

A seminar on the recently developed 

Siemens Ring Main Unit (8DJ-LST version) 

was held on 24th January 2006 at Marriot 

hotel, Karachi. The prime focus of this 

seminar was to present the solution to the 

customers, particularly M/S KESC. Mr. 

PRODUCT SEMINAR ON 8DJ-LST SWITCHGEAR 

Mr. Azhar Hussain (GM SB) sharing thoughts with Mr. Khalid Iqbal (KESC). 

Mr. Ripal Doshi from CIO 

AA (Asia Australia) visited 

Siemens Pakistan in 

January 2006, to conduct a 

3 day training session on 

Business Continuity & 

Disaster Recovery Planning. 

Mr. Rahim Dawood opened 

the kick off session and 

explained the importance of 

business continuity. 

Mr.Ripal Doshi conducting the training session 

Andreas Koenig (Project Manager, Siemens 

AG PTD M2 Erlangen) was specially invited 

to deliver a technical presentation at this 

occasion. The seminar was attended by a 

large number of KESC engineers along with 

representatives from various business units 

within Siemens. 

Mr. Andrea Koenig (S’ AG) with the participants. 

The seminar started with an opening 

speech by General Manager, BU SB 

followed by a presentation on Siemens 

8DJ20 switchgear. Comprehensive 

Visit of Mr. Ripal Doshi 

The key participants of the kickoff session 

included Business Unit heads from Karachi 

and representative unit heads from Lahore 

& Islamabad who joined in the kickoff 

meeting via videoconferencing. 

During this training workshop, Mr.Doshi 

explained the project methodology, 

business impact analysis, internal & 

external dependencies, influences which 

are vital for the business and rapid recovery 

measures to reduce the overall impact of 

presentation on 8DJ-LST switchgear was 

given by Mr. Andreas Koenig. Keen 

interest was shown by the participants 

during the seminar and they 

acknowledged Siemens efforts to achieve 

technological breakthroughs to meet 

customer demands while maintaining a 

sound harmony with the international 

criteria. The seminar was followed by a 

Q&A session in which various 

apprehensions of the participants were 

addressed. 

The seminar can be termed as a huge 

Delegates of KESC along with Siemens team. 

Participants of the training session on “ Business Continuity & Disaster Recovery 

Planning” with Mr. Ripal Doshi. 

success as it paved the way for not only 

the introduction of the new product but 

also opened doors to various business 

opportunities in the near future. 

potentially disastrous 

business interruptions to 

the nominated BCP 

Coordinators. 

Accordingly, CIO has 

been assigned the 

responsibility of 

Manager, BCP to 

coordinate with different 

units/departments. 

Videoconferencing. 

During this training 

workshop, Mr.Doshi 

explained the project 

methodology, business 

impact analysis, internal & external 

dependencies, influences which are vital 

for the business and rapid recovery 

measures to reduce the overall impact of 

potentially disastrous business 

interruptions to the nominated BCP 

Coordinators. 

Accordingly, CIO has been assigned the 

responsibility of Manager, BCP to 

coordinate with different units / 

departments. 

COM EN participated in the 7th 

Pakistan Information Technology and 

Telecom Exhibition held at Fortress 

Stadium Lahore. Siemens products and 

solutions like VoIP enterprise switches, 

Call Centre and Fujitsu Siemens 

Products were put on live display. The 

visitors gave a very positive response 

of Live Demo of the Enterprise IT 

products and solutions being offered 

Project Managers’ Certification 

By Saeed Iqbal, HR 

As part of Siemens Pakistan’s human 

excellence program to match with 

international market demand, we have 

IPMA 

Certification 

Level 

B 

C 

D 

so far organized two Project Managers’ 

Certifications in Pakistan first in March 

2005 and second in February 2006. 

So far we have 32 certified personnel in 

3 levels of International Project 

Management Association certification 

system. 

Unique feature of this year’s (PM 

Certification held in February 2006) 

workshop was that for the first time we 

had participants from Siemens 

Bangladesh to attend the certification. 

The participants’ attempted to qualify the 

3 levels of certification ‘B’, ‘C’ and ‘D’. 

The certification program was spread 

over 7 days, which included. 

l Written examination 

l Workshops & Case study 

l Presentations 

l Interviews 

Number of 

certificates 

With this certification of our personnel, 

they will be globally acceptable as the 

Project Management Professional and 

also they will be listed on Siemens 

Project Management personnel list. This 

PM Certification will not only qualify us 

for doing Project Management Business, 

this will also improve our Project 

Management skills. 

6 

16 

10 

32 

by Siemens. A number of 

dignitaries including Minister for 

IT, Government of Punjab, 

Chairman NTC, Secretary IT 

Department, Government of 

Punjab and executives of 

corporate organizations visited 

Siemens stall and appreciated 

the contribution Siemens has 

made in the development of IT 

Rear Admiral Shahid Farooq Chairman NTC discussing 

VoIP solutions with Mr. Ahmed Sheikh of Com EN Lahore 

at the 7th Pakistan IT and Telecom Exhibition 

Mr. Klaus Pannenbaecker delivering lecture to Project Managers’ Certification participants. 

International 

Project 

Management 

Association 

Projects, Program, 

Portfolio 

Complex Project 

Non-complex Project 

Basic PM Knowledge 

5 6 

Opening address to the Project Managers’ Certification 

participants by Mr. Irfan Umar, both assessors Mr. Klaus 

Pannenbaecker and Mr. Wulff Seiler look on. 

Certification System 

PM Competencies 

Knowledge Experience Personality 

Mr. Saeed Iqbal informing about the certification 

details to participants from Siemens Bangladesh. 

In addition to PM 

competencies, Level A and 

B also have Knowledge and 

Experience in Business 

Competencies 

PM and Business Competencies of 4-L-C 

A 

B 

C 

D

The silver Jubilees of our Managing 

Director Mr.Sohail Wajahat Siddiqui 

and Chief financial Officer Mr.Gerhard 

Wilcke were celebrated together with 

the get together dinner prior to the 

Annual Conference in the last week of 

January. The venue for the occasion 

was carefully selected as the theme 

dinner for the evening was based on 

the theme “ FLYING HIGH”. The local 

PAF (Pakistan Air Force) Museum was 

a befitting place to host not only the 

dinner but the Silver Jubilees of these 

two gentlemen because as the compeer 

of the evening said “They are the 

Squadron Leaders of the High Flying 

Siemens team”. 

The theme was carefully planned and 

meticulously carried out by CC. All 

delegates were provided with the scarf 

and cap that was the hall mark of 

second world war pilots and it rekindled 

the bravery and valor of those times. 

Banners with apt visuals and the slogan 

“ Flying High” lined both sides of the 

beautifully decorated tent pitched in the 

backdrop of a rockery that retained the 

attention of the guests throughout the 

program. Right in front of the rockery 

was the beautiful stage that had 

complementing backdrops for the two 

silver jubilees and a musical band that 

provided alluring music through the 

evening. 

A limousine was specially arranged to 

bring the two silver Jubilee celebrants 

to the venue from office and they arrived 

in style to the clapping of guests and 

were profusely garlanded upon their 

arrival. Led to the head table the 

proceedings started with their 

colleagues expressing their experiences 

with the two. Amongst those who spoke 

on the occasion were Mr.Mohammad 

Ilyas, Mr.Rahim Dawood, Mr.Amin 

Bandhani, Mr.Samiullah Siddiqui, Major 

A.A.Zuberi, Mr.Nasim Siddiqui, 

Mr.Parvez Iftikhar, Ms.Sowaba Imran, 

Mr.Ali Sher Naqvi and Mr.Irfan Umar. 

Siemens Home appliances had 

prepared special statuettes inscribed 

with the qualities of MD and CFO and 

these were presented to the two by 

Ms.Sowaba Imran. The beautiful 

felicitation cards received from all over 

the region were presented by 

Mr.Mansoor Farooqui in specially 

designed silver boxes together with the 

regular documents from HR pertaining 

to the silver jubilees. A very unique gift 

received from Siemens India for the 

MD was presented by Mr.Nadeem 

Kazmi to Mr.Sohail Wajahat while a 

beautiful book received from Siemens 

Singapore was handed over to 

Mr.Wilcke by Mr.Mohammad Rafi. One 

of the highlights of the evenings was 

the video message received from 

our former CFO and Present Chief 

Executive of Siemens Philippines Mr. 

Tertius Vermeulen which was warmly 

greeted by the guests. The speech by 

Dr.Klaus Wucherer given earlier in a 

ceremony in Germany was read out by 

Zia Zuberi. 

Gerhard Wilcke has preferred to see a 

bit more of the world – at Siemens 

expense, of course. He started out in 

Germany and served in various 

functions. Then two years in England, 

followed by some five years of 

wonderful holidays in Australia. We 

brought him back to the cold reality of 

Germany – and finally rewarded him 

with Siemens Pakistan. 

Everyone says he is the perfect partner 

for Sohail: With a fine eye for tactics, 

When I met him the first 

time I had the feeling 

that he was the right 

person for the company 

because he was very 

straightforward and 

articulate. He brought a 

lot of discipline to the 

financial area of 

Siemens. He is first, 

different and 

courageous. For me he 

is a blessing from God. 

Mr.Sohail Wajahat H. Siddiqui. 

Everybody knows that 

the speed of light is the 

fastest in the world but 

since Mr.Wilcke came 

to Pakistan I found that 

Mr.Wilcke can use MS 

Outlook faster than the 

speed of light. He 

makes the best use of 

this. 

Mr.Rahim Dawood 

A three tier cake with sculptured 

flowers greeted the silver jubilee 

gentlemen at the end of formal 

speeches and this was cut by both 

amidst thunderous applause. This 

was followed by a sumptuous dinner 

that everyone thoroughly enjoyed. 

SOME CHOICE REMARKS AT THE 

SILVER JUBILEE FUNCTION OF MD & CFO 

REMARKS ABOUT CFO 

a solid background on the commercial 

side, and a quiet approach that nicely 

balances the – shall we say impulsive? 

– style of his CEO. The rumors are that 

nothing – absolutely nothing – will rattle 

him. Even the occasional bomb in 

Karachi. 

Dr. Klaus Wucherer 

Member of the Corporate Executive 

Committee 

Siemens AG 

At Anniversary Dinner in Germany 

Buddha said "Do not believe in anything 

simply because you have heard it. Do 

not believe in anything simply because 

it is spoken and rumored by many. Do 

not believe in anything simply because 

it is found written in your religious books. 

Do not believe in anything merely on the 

authority of your teachers and elders. 

Do not believe in traditions because they 

have been handed down for many 

generations. But after observation and 

analysis, when you find that anything 

agrees 

Perseverance is 

one of the qualities 

of Mr.Wilcke. 

Failure happens 

when one quits 

and Mr.Wilcke 

never quits. 

Mr. Samiullah Siddiqui 

Mr.Sohail Wajahat Siddiqui and Mr.Gerhard Wilcke cut the beautiful three tiered silver jubilee cake 

7 8 

The delegates intensely motivated 

and thoroughly inspired left the 

venue to prepare for the coming two 

days annual conference and praised 

the efforts of the organisers for 

providing such a well managed 

event. 

He has a very special 

and calculated sense 

of humor, his humor is 

also business 

targeted. His 

messages have 

double meaning. 

Sense of humor and 

also message for 

positive action. He is 

targeted like a stinger 

missile. 

Mr. Amin Bandhani 

with reason and is 

conducive to the good 

and benefit of one and 

all, then accept it and 

live up to it." This is 

also knowingly or 

unknowingly the way 

Mr. Wilcke follows. He 

has very good analysis 

qualities and a good 

sense of humor. 

Mr.Mohammad Ilyas 

I have learned a 

lot from Mr.Wilcke 

and always find 

him ready to help 

and guide. 

Major (Retd) 

A.A.Zuberi

Sohail Siddiqui started out at Siemens 

Pakistan, and had two stays in Germany 

and a break in England for studies. Over 

the years, he worked up the classic career 

ladder – from trainee engineer to 

Managing Director. 

He is deeply committed and engaged – 

and seems to work day and night on 

behalf of our customers. Those who know 

him appreciate his unconventional 

thinking and his directness – all packed 

in a great sense of humor. And he is not 

only a very successful manager – but is 

greatly respected by the political and 

business communities. What better 

I am personally very 

happy about the 

professional 

relationship between 

us. The MD looks after 

the airplanes and I 

look after the 

parachutes. I am quite 

happy that he looks 

after the airplanes 

because sometimes 

there is a thick cloud and he easily 

goes through so we can see the sun. 

This is one ability not many people 

have. 

Mr.Gerhard Wilcke 

Sohail joined Siemens 25 years ago 

and I am sure that the first day he set 

foot in the company he must have 

determined his purpose for being 

there. I can see him saying to himself 

" I am going to be the Managing 

Director of this company some day. 

This is how purposeful he is and how 

he loves to plan his career. Many of 

his colleagues might have had doubts 

that he would make it to the top but I 

combination can there be? 

Dr. Klaus Wucherer 

Member of the Corporate Executive 

Committee 

Siemens AG 

At Anniversary Dinner in Germany 

Eisenhower had said 

“Leadership is the art 

of getting someone 

else to do something 

you want done 

because he wants to 

do it." This kind of 

leadership requires 

smart work not hard 

work and as long as I 

have known Mr.Sohail 

Wajahat he has always worked smartly 

and also advised all of us to do the 

same. 

Mr.Irfan Umar 

25 YEARS SILVER JUBILEE OF 

MR. KHAWAJA ARSHAD 

REMARKS ABOUT MD 

The 25 years Silver Jubilee of Mr.Khawaja Arshad Majid DGM COM FN 

was celebrated in the Islamabad office. Mr.Tahir Javed speaking on the 

occasion lauded the services of Mr.Arshad and praised his dedication and 

loyalty to the company. Others who were present on the occasion included 

Mr.Tahir Mahmood and Mr. Samiullah Siddiqui. 

A cake was cut and gifts presented to Mr. Khawaja Arshad. 

25 YEARS SILVER JUBILEE OF MR.ABID HUSSAIN 

25 years silver jubilee of Mr.Abid Hussain commercial officer SS 

Town Office Karachi was celebrated at the head office. Major (Retd) 

Mr.Salimullah presenting a gift to 

Mr. Abid Hussain 

Under your leadership Siemens Pakistan 

has developed from an average company 

to a very good company. The vision you 

have given to the company and the plans 

we made have borne fruitation. 

Mr.Tertius Vermeulen (Former CFO SP, 

Presently MD and CEO Siemens Philippines 

through video message 

I am sure there was 

never any doubt in his 

mind that he will achieve 

his target as he has no 

doubts about his ability 

to set one high target 

after the other for the 

company and achieve 

it. 

Mr.Nasim Siddiqui 

Major(retd) A.A. Zuberi speaking at silver jubilee 

of Mr.Abid Hussain 

Ever since he has 

taken over the 

company has been 

going towards the top 

and it is not a 

coincidence that in 

the latest lit of top 25 

companies in his 25 th 

Year we are on the top 

Mr.Parvez Iftikhar 

Mr.Sohail Wajahat is a 

role model for all of us 

and by his rise to the top 

he has proved that in 

Siemens anyone that 

performs will get their 

due reward . His 

presence in the 

company should be a 

great source of 

motivation for the young 

that have just joined the 

company because they can see the 

heights to which they can rise if they work 

with conviction. 

Mr.Ali Sher Naqvi 

He epitomizes 

boundlessness. He has 

such a dynamic 

diversified yet complete 

personality with 

appealing and inspiring 

aspects to it. The 

sculpture that we have 

chosen to present only 

highlights a few of his 

wonderful attributes. 

Ms.Sowaba Imran 

Mr.Khawaja Arshad with Mr.Samiullah Siddiqui, Mr.Tahir Javed 

and Mr.Parvez Iftikhar 

A.A.Zuberi Divisional Director Administration and 

IR speaking on the occasion lauded the services 

of Mr.Abid Hussain and his dedication and loyalty 

to the company. Others who expressed their 

sentiments on the occasion included Mr.Salimullah 

and Mr. Khalid Jamal. 

Gifts were presented to Mr.Abid and a cake was 

cut followed by tea reception. 

ORGANIZATIONAL CHANGES 

WITHIN COM 

Following organizational changes take place 

with effect from 22/12/05 

Mr. Parvez Iftikhar has been 

appointed Chairman of the 

Board of Directors of CTI in 

addition to his existing 

responsibilities as Executive 

Director, COM Division. 

Syed Asadullah has been 

appointed Managing Director 

of CTI in addition to his existing 

responsibilities as General 

Manager, BU Fixed Networks 

(BU FN). 

Mr. Tahir Javed has been 

appointed CFO of CTI. 

Mr. Samiullah Siddiqui will 

be responsible for Business 

Administration, COM Division. 

Following organizational changes will take 

place with effect from 01.02.2006: 

Mr. Asim Ali has been 

appointed as CIO Siemens 

Pakistan. in addition to his 

responsibilities as CIO, Mr. 

Asim Ali has been appointed 

as Manager, Business 

Continuity Planning (BCP) 

with effect from 10/2/2006 In this regard, he 

will contact Business and Corporate Units 

for coordinating BCP related activities as per 

S’AG guidelines. 

All non CIO related activities will transfer 

to CSG which in future will be called 

Shared Services. 

With effect from 10/3/2006 Siemens 

Building Technologies (SBT) becomes 

a Business Unit of ISP Division . 

9 10 

NEW RESPONSIBILITIES 

With effect from 17/01/2006 Mr. 

Omer Awan has been appointed 

as DGM BA Carrier Services. 

With effect from 7/2/2006 Syed 

Husain Zaman Najmi has been 

appointed as Deputy General 

Manager, Business 

Development and top+ . 


Masood Ahmed Abbasi has 

been appointed as Regional 

Head Shared Services, 

Islamabad Region. 

With effect from 01/01/2006 

Mr.Samar Hussain has taken over 

the charge as head strategic 

procurement and Finance (Within 

COM Organisation), in addition to 

his responsibilities as account 

Manager Commercial – Ufone 

Account. 


Mr. Ameen Imtiaz Farooqui has 

been appointed as DGM CSG 

Karachi. 


Muhammad Javaid has been 

appointed as Head of Central 

Audit Department 


Mr. Chaudhry Ahmed Shaheen 

has been promoted as Head of 

Export Control and Customs, 

Procurement Governance and 

Logistics Department. 


Mr. Burhan Yousuf Khan has 

been appointed acting Deputy 

General Manager, Financial 

Controlling.

workshop “PORTFOLIO DRIVEN 

PERFORMANCE” the presenters 

demonstrated the importance of the 

right portfolio for enhanced performance 

and gave example of Medical Solutions 

that offers the most attractive choices 

to their customers. The delegates were 

then told how they could apply this 

principle in their own respective areas 

of work. Recommendations were 

divided into processes, people and 

products and consisted of Initiatives for 

Workshop on “ Portfolio Driven Performance” 

Workshop on “ Operational Excellence” 

Workshop on “ People Excellence” 

achieving efficiency and Speed in our 

Processes, How to develop leadership 

and enhance motivation in employees 

and, Initiatives for Innovation and 

growth in products 

The workshop “PEOPLE 

EXCELLENCE” was a very interactive 

workshop in which the presenters 

entered into a dialogue with the 

delegates to iron out certain generally 

believed misconceptions and then 

guided them towards mutually agreed 

conclusions 

arrived at by 

mutual 

discussions 

within groups 

formed during 

the workshop. 

In the 

workshop 

“OPERATIONAL EXCELLENCE” the 

importance of operational excellence 

and it’s meaning was highlighted 

through 

examples 

within COM 

MN and how 

these could 

be applied 

to other 

businesses by other business units. 

The importance of top+ was highlighted 

to achieve targets of operational 

excellence. In the recommendations it 

was suggested that more emphasis be 

given to top+ and use of this important 

tool must become a way of life in 

Siemens Pakistan. 

Workshops were graded by participants 

in following order: 

First position to “People Excellence” 

Second Position to “Portfolio Driven Performance” 

Third Position to “Operational Excellence” 

Most active participants prize for Mr.Irfan Ahmad of PTD Services, Mr.Mansoor 

Iqbal of CQMS and Mr. Shaukat Kamal of A&D. The prizes were based on 

basis of recommendations from workshop presenters. 

Mr.Sohail Wajahat Siddiqui and Dr.Pirzada Qasim address 

the guests at Annual Awards dinner. 

The annual dinner and awards ceremony 

was held at the imposing Darbar Hall of 

Karachi Sheraton. The Vice Chancellor 


Mr.Sohail Wajahat Siddiqui presents a memento to 

Dr.Pirzada Qasim 

was the chief guest on the occasion. The 

company had also invited ex employees 

like Mr.Dawood Ansari, Mr.Kamil Reza 

Siddiqui, Mr. Mohammad Haleem and 

Mr.Parvez Alam which allowed old friends 

to renew acquaintances 

and prove that the 

Siemens family ties live 

long after its employees 

have left the company. 

The evening started with 

recitation from the Holy 

Quran and was followed 

by the address of 

welcome of the 

Managing Director 

Mr.Sohail Wajahat 

Siddiqui who in his 

address of welcome said 

that the presence of the 

vice chancellor was a 

great motivating factor 

for the students receiving 

the awards. He said that 

encouragement of excellence was part 

of the philosophy of Siemens worldwide. 

He pointed out that one of the gold medal 

recipients had already been employed 

in Siemens which shows that the doors 

11 12 

of Siemens Pakistan are open for merit. 

The Chief Guest Vice chancellor 


praised Siemens Pakistan for motivating 

Engineering students from across the 

country. The vice chancellor stressed the 

need for a knowledge based society 

which he said was imperative for the 

progress of the country. He praised 

Siemens for holding this award ceremony 

for students which he said was very 

motivating for the students. The vice 

chancellor said his own experience with 

Siemens was very satisfying as they 

were involved with the fiber optic project 

at the University of Karachi which was 

the largest such project in any academic 

institution and they did a fine job. 

Mr.Sohail Wajahat Siddiqui and Dr.Pirzada Qasim with gold medal winners and executive 

directors of the company. 

Gold medals to engineering students and 

awards to employees were later given 

away by the chief guest.

BU TRANSFORMERS 

FOR 

1. Highest Sales (Own + 

Commission) 04/05 

(Products) 

2. Highest Profit in 04/05 

(Products) 

3. Billionaire Award 

Award Received by 

Mr.Ishtiaq Ul Haq & Mr. 

Tariq Salam 

BU COM MN 

FOR 



(Projects) 

2. Highest Profit 04/05 

(Projects) 


Award received by Mr. 

Adil Imran Khan 

BU MG-G 

FOR 

Highest Increase in Sales 

04/05 VS 03/04 (Own+ 

Commission) (Products) 


Mr.Nadeem Kazmi and 

Mr. Khurram Mehdi 

BU SB 

FOR 

1. Highest Increase in 

Profits 04/05 VS 03/04 

(Own+ Commission) 

(Products) 

2. First Time Billionaire 

Award 

Award received by 

Mr.Azhar Hussain and 

Mr.Saqib Ahmad 

BU PG 

FOR 



(Service) 2.Highest 

Increase in Sales 04/05 

VS 03/04 (Own+ 

Commission) (Service) 

3. Highest Profit 04/05 

(Service) 



Mr.Safdar Ibrahim and 

Mr.Syed Faran Neaz 

INTERNAL AWARDS 

BU TD 

FOR 

1. Highest Increase in 

Sales 04/05 vs 03/04 

(Own+ Comm) Projects 

2. People Excellence 

Award 



Suhail Anwer and Mr. 

Usama Rashid 

BU SS 

FOR 

Highest Increase in 

Profits 04/05 vs 03/04 

(Projects) 


Mr.Reza Bokhary and 

Mr.Zahid Rashid 

BU PTD Services 

FOR 

Highest Increase in Profit 

04/05 vs 03/04 (Service) 


Mr.Irfan Ahmad and 

Mr.Misbah Ul Haq 

BU EC 

FOR 

Billionaire Award 


Mr. Akbar Hasware and 

Mr.Nadir Riaz 

BU COM EN 

FOR 

One Siemens Award for 

Best Performance in 

Cross Selling 


Munawar Ali Khan and 

Mr. Taufiq Moon 

BU COM FN 

Billionaire Award 


Mr. Syed Asadullah and 

Mr. Khawaja Arshad 

BU MG-M 

FOR 

People Excellence Award 


Mr. Nadeem Kazmi and 

Mr. Najeebullah Khan 

Industrial Relations 

Department 

FOR 

Industrial Peace 


Major ( Retd) A.A. Zuberi 

CSG Department 

FOR 

Site Improvement & 

Security 


Major (Retd) A.A.Zuberi, 

Mr.Amin Imtiaz and 

Mr.Khalid Jamal 

Corporate Communications 

Department 

FOR 

Implementation of 

Culture Change Initiative 


Mr.Zia Ul Islam Zuberi 

CQMS Department 

FOR 

Coaching BUs during 

ISO Certification 


Mansoor Iqbal 

Corporate Audit 

FOR 

Performance 

improvement in CA 


Mr. Samiullah Siddiqui 

13 14 

A&D 

FOR 

First Time Billionaire 

Award 


Mr.Nadeem Kazmi and 

Mr.Murtaza Abbas 

CORPORATE 

DEPARTMENTS 

Imports Administration 

FOR 

Special performance in: 

Sales Tax Refund 

FC related legal cases 


Mr. Choudhry Shaheen 

Human Resources 

Department 

FOR 

Lowest Cost in 

Benchmarking amongst 

peer group in Region 


Mr.Mansoor Farooqui 

FC Department 

FOR 

Lowest cost in 

Benchmarking amongst 

peer group in Region 


Mr.Rahim Dawood 

Certificate of Appreciation for Home Appliances 

Siemens Home Appliances 

Certificate of Appreciation 

FOR 

Turnover in SHA 


Ms.Sowaba Imran

FULL TEXT OF SPEECH OF MD AT ANNUAL CONFERENCE 

Dear Colleagues 

Our sign at the Karachi airport says 

“Siemens number one in Pakistan”. This 

now has the seal of approval of Karachi 

stock exchange. We are now number 

one in the top 25 companies of the 

exchange. My congratulations to you on 

this achievement and on the historic 

results that led to this position. 

As you know it has been a long and hard 

journey that has brought us to this 

position. As we stand at the top we must 

be happy but also extremely cautious 

because as you know the higher you are 

the harder you can fall. We must 

understand that we have surmounted a 

peek but not conquered the mountain. 

We must now set our eyes higher so that 

in the long run we are in the position to 

set benchmarks even for institutions that 

evaluate us. We must give new meaning 

to success and not sit back and relax on 

our present achievements. Many 

successful organisations have been 

destroyed because they thought they 

had reached the top and nobody could 

even come near them. This is the greatest 

folly one can commit and I cannot 

emphasise enough the importance of 

doubling our efforts if we want to keep 

this place and go even higher. Mr.Colin 

Powell the former American Secretary 

of state gave a very simple formula for 

success. He said” There are no secrets 

to success. It is the result of preparation, 

hard work, and learning from failure”. 

So how do you prepare for success ? 

The most important thing for achieving 

success is making maximum use of your 

time. You cannot succeed if you waste 

time in unnecessary discussions and in 

trying to explain why something has not 

been done. I am amazed at the energy 

and time wasted in trying to explain failure 

rather than to find avenues for success. 

No one will give you a medal for the most 

articulate explanation of your failure but 

you will be recognized if you can present 

success and find solutions that lead you 

to the top. 

Many failures also arise out of the yes 

culture. Another American the famous 

actor Bill Cosby said “I don't know the 

key to success, but the key to failure is 

trying to please everybody “. In business 

we cannot have a “you pat my back and 

I will pat yours” approach. Weaknesses 

have to be addressed and they can only 

be addressed if you can pin point them 

and they can only be pin pointed if we 

stop playing this “Everything is perfect“ 

game. Nothing in the world is perfect and 

there is always room for improvement. 

Evaluate yourselves, find your mistakes 

and address them and encourage a 

culture of critical analysis around you so 

even your subordinates can tell you your 

weaknesses. Everyday I try to find a 

weakness because if I can find it than I 

can resolve it and if I resolve it I will 

become stronger and will be able to reach 

higher. 

As you know we have changed the 

culture of the company and empowered 

you so you can take decisions based on 

merit and thus have the tool to face this 

highly competitive world. One thing 

everyone has to understand that there 

is a lot of difference between 

empowerment and complete freedom. A 

few instances have come to my notice 

where people made decisions that were 

just not logical or in the best interest of 

the company and they were than not 

happy that higher management 

overturned their decisions. Empowerment 

is to test your power of decision making 

but if it is found that you are behaving 

like the little child who wants to touch 

boiling hot milk you have to be restrained 

and you must evaluate why it was done. 

A good manager always weighs a 

decision carefully because he or she 

knows that every time a decision is over 

turned it undermines credibility and 

erodes the confidence of higher 

management. If all decisions 

are accepted the Manager gains the 

confidence of top management who 

realize that he or she has the ability to 

work without need for monitoring or 

supervision. That is the ladder that takes 

you to the top. 

As we grow bigger more eyes are on us. 

Siemens name now has real meaning in 

Pakistan and everyone is sitting up and 

taking notice of our rapid progress. Our 

takeover of CTI and our contract with 

KESC have put us in the eyes of the 

public and we have to be very cautious 

confidence of top management who 

realize that he or she has the ability to 

work without need for monitoring or 

supervision. That is the ladder that takes 

you to the top. 

As we grow bigger more eyes are on us. 

Siemens name now has real meaning in 

Pakistan and everyone is sitting up and 

taking notice of our rapid progress. Our 

takeover of CTI and our contract with 

KESC have put us in the eyes of the 

public and we have to be very cautious 

in how we behave both internally and 

externally. Compliance is a very important 

aspect of our behavior. We have to 

comply with all laws and it should be 

proactive not reactive. We should not 

wait for the compliance officer to lift a 

finger at us before we fall in line. I hope 

the day will come when the compliance 

officer cannot find a single violation and 

that too without his prodding. We also 

need to work together as a team. The 

compliance officer is part of the team not 

outside it so he should play the role of a 

mentor a person who guides and softly 

nudges all of us towards correct actions 

that produce exemplary compliance 

conditions. 

You are very 

fortunate to work with 

Siemens. It is a 

company that 

provides you with all 

the tools necessary 

for success. All you 

have to do is to use 

the tools and you can 

climb the highest 

peek. We have 

fit4more principles 

and top+ that leads 

us to the recipe for 

profit and growth. I 

want you to follow 

this recipe and aim 

for sustainable 

growth. Many 

companies grow but 

It is a company that 

provides you with all the 

tools necessary for 

success. All you have to 

do is to use the tools 

and you can climb the 

highest peek. We have 

fit4more principles and 

top+ that leads us to the 

recipe for profit and 

growth. I want you to 

follow this recipe and 

aim for 

sustainable growth. 

like a balloon being filled with hot air that 

bursts eventually. We have to be different 

and we have to ensure sustainable 

growth so that every year we achieve a 

landmark and never have to look back 

in our march forward to growth and 

prosperity. An important tool for 

sustainable growth is cross selling. Now 

that you are concentrating on this you 

can see the fruits that it can bring to your 

basket. This is just the tip of the ice berg. 

A well organized cross selling effort can 

establish every one on solid lines. To 

encourage such efforts we are giving out 

an award this year for the best cross 

selling efforts. We are one Siemens family 

and we must work together as one 

helping each other by identifying 

synergies that will push our successes 

in the future. 

This is where key account managers can 

play a vital role. As we all know the key 

account managers are our ears and eyes 

as far as customers with different 

requirements are concerned. The key 

account manager must maintain constant 

and good contact with the customer and 

as soon as there is need for products 

and services that he or she knows the 

customers desires and Siemens can 

provide he should immediately put 

forward an integrated solution based on 

Siemens Synergies and also alert the 

concerned business unit . We must all 

understand that though we might be in 

different businesses we are one Siemens 

just like the human body that has different 

parts doing different things like smelling, 

hearing, eating and seeing but every 

different part serves one body just as 

different business units serve one 

Siemens. 

As we stand at the top we need to survey 

the scenario. As our doors open up and 

international competition comes knocking 

we must be prepared because only the 

best will survive in the coming days and 

years. We need to be lean and mean in 

order to get ahead, we need to cut costs, 

streamline processes and be able to face 

competition that gets tougher by the day. 

It will not be done by just thinking about 

it but by taking steps today to safeguard 

our tomorrow. We need to maintain and 

develop human excellence because 

Human excellence can provide you the 

advantage that nothing else can. Siemens 

offers a host of opportunities for you to 

train educate and uplift the human 

resources you command. You must take 

advantage and not only hire the best but 

provide the best learning opportunities 

to those you hire. It is crucial that we do 

not ignore merit when hiring and do not 

favor anyone that we find below our 

standards. A wrong addition to your team 

done in haste or for some other 

consideration can become a lifelong 

liability that can shackle your progress. 

Human resources is an important 

partner in our quest for people 

excellence and I want you to give them 

timely feedback so they can serve you 

better. I know that you are all very busy 

but a little time taken out to give 

feedback to HR can help the company 

identify areas that need attention and 

benefit all of us in the long run. HR can 

help you utilize the right person for the 

right job which is so important if we 

want to grow and not stagnate. If we 

do not have the right person for the 

right job we would be wasting precious 

human resource. Quality, customer 

satisfaction, value addition and skill 

enhancement are others areas which 

require our attention and are vital to 

the growth of the company. Safety at 

the workplace is another important 

15 16 

“ 

“ 

element that we should not forget. We 

should ensure that safety standards 

are followed because if there are 

accidents we are not only paying the 

medical costs but also costs related to 

work loss. We must also ensure that 

we keep the environment clean so that 

it does not pose a hazard to our 

neighbors. Siemens is a very 

responsible company and we are 

dedicated to preserving the 

environment. 

I have seen the flyers sent by the 

medical centre and there is also 

information in SKD relating to 

prevention of various diseases. 

Recently we have had the Hepatitis B 

vaccination made available to 

employees because we believe 

prevention is better than cure. We 

should continue our efforts and enhance 

them in the coming days so we can all 

remain healthy and enjoy a good quality 

of life 

In the end I want to say that the time 

has come for you to take control of your 

destiny. Over the last few years we 

have gathered for the annual 

conference and 

each year has 

been better 

than the last. 

We have to 

continue to 

meet to consult 

and to have a 

frank and 

h o n e s t 

evaluation of 

our processes 

and efforts. 

This is the time 

of the year to 

strengthen our 

resolve and 

indulge in a 

f r a n k 

assessment of 

our efforts so 

we can find our weakness and by 

addressing them come back next year 

much stronger and on a higher peek of 

the mountain of success. When will we 

conquer the mountain? Not in our life 

time because success breeds success 

and when you get to the top of one 

peek you find another more challenging 

and as human nature dictates we forget 

the one we have climbed and set our 

eyes on the next that stands above us. 

I wish you a very happy new year and 

every success, health and happiness 

to you and your family.

CELL ON WHEELS 

(15m Self-Guyed Cell on Wheels) 

COM MN in Pakistan have designed and 

developed a local solution for COW’s (Cell on 

Wheels). This is a mobile solution which not 

only helps in providing temporary cellular 

imported 

solution. The 

2 nd unique 

feature is the 

COW for 

outdoor 

equipment 

which is the 

first of its kind 

in Pakistan, 

again reducing 

cost of the unit. 

This is 

expected to 

coverage for cellular 

operators but also 

helps in quick 

deployment. Due to 

local design and 

fabrication the 

pricing is the most 

attractive part, which 

is approx half as 

compared to the 

equivalent of an 

increase the incoming new orders within next 

six months. 

POWER TRANSFORMER PASSES SHORT 

CIRCUIT TEST AT KEMA HOLLAND 

31.5/40MVA, 132/11.5kV Power transformer for WAPDA under shortcircuit 

test preparations by KEMA 

Our 40 MVA, 132 kV Power Transformer passed the 

Short Circuit Test at KEMA Laboratory, Holland. This 

was great news for the entire team at Transformers. 

In a congratulatory message to the team of Mr Ishtiaque 

Ul Haq, Mr. Tariq Salam, Mr. Arif Hasan and Mr. Imran 

Qasim, the Executive Director PTD Mr.Mohammad Ilyas 

said that “I know when even 11 kV Distribution 

Transformer passes KEMA Test it is already a great 

achievement. Therefore getting 40 MVA, 132 kV Power 

Transformer passed is the greatest achievement of 

Design, Production and Quality people”. He said that 

inspite of the way this transformer was exposed to tough 

sea conditions and other hazards it is a testament to 

Smiling faces of WAPDA inspectors, KEMA test engineer and Siemens 

TR personnel after a successful test 

our workmanship that our Power Transformer passed 

the test. 

Mr.Ilyas said that he knew that there are only very few 

companies today in the world who can confirm that their 

40 MVA, 132 kV Power Transformer is KEMA tested and 

we are one of the few. He conveyed his very best wishes 

and very best regards to the team and their staff. 

MESSAGE FROM THE MD 

On hearing the news of this great accomplishment the MD 

sent the following message 

The MD would like to congratulate you and the entire team 

of TR in achieving another great landmark. This is indeed 

a true reflection of dedication, professionalism and untiring 

team effort in accomplishing this milestone. 

Thank you all for making us so very proud. Please keep it 

up and remember "Every success only buys an admission 

ticket to a more difficult problem". 

ACQUISITION OF CTI 

BY SIEMENS PAKISTAN 

Siemens Pakistan acquired 53% 

Shareholding of PTCL in Carrier 

Telephone Industries (Private) 

Limited (CTI) through privatization 

policy of Government of Pakistan on 

8th November, 2005. Accordingly 

the Managerial Control has been 

transferred to Siemens Pakistan 

Engineering Co. Ltd on 9th 

December, 2005. 

CTI was established in 1969, as a joint 

venture between Pakistan 

Telecommunication Company Limited 

(the then T&T Department) and 

Siemens AG with the following 

shareholding:- 

a) 53% Ordinary Shares held by the 

T&T Department. 

b) 47% Cumulative Preference 

Shares held by Siemens AG, 

Germany. 

The Company is engaged in 

manufacture of long distance telecom 

equipment i.e. carrier multiplex 

equipment, digital system along with 

analog system and computer 

equipment. 

The acquisition of CTI is a major 

milestone achieved by Siemens in 

Pakistan, ensuring a stronger base in 

Pakistan and also aligned with our 

motto of “Global Resources with Local 

Presence”. 

CTI also holds a wholly owned 

subsidiary, Informage Softwares 

(Private) Limited. This company 

provides software solutions in the 

market. This is under the process of 

merger with CTI and hopefully the 

merger will be completed by the end 

of 2006. 

To run the business operation and 

align the business process of CTI in 

accordance with Siemens policies and 

guidelines, the management 

appointed Mr. Syed Asadullah as MD 

and Mr. Tahir Javed as CFO of the 

Company. The two report to the Board 

of directors consisting of Mr. Parvez 

Iftikhar (Chairman), Mr. Gerhard 

Wilcke, Mr. Uebach and Mr. 

Thalhammer. This is a temporary 

arrangement and will continue till 

complete merger of CTI in Siemens 

– expected in the first half of 2007. 

All the offices of Siemens Pakistan in 

Islamabad are also being moved to 

CTI premises under a phased program. 

SOME FAMOUS INVENTIONS 

WE TAKE FOR GRANTED 

HOW ABOUT COFFEE ! 

The story goes that an Arab named Khalid 

was tending his goats in the Kaffa region 

of southern Ethiopia, when he noticed his 

animals became livelier after eating a 

certain berry. He boiled the berries to make 

the first coffee. Certainly the first record of 

the drink is of beans exported from Ethiopia 

to Yemen where Sufis drank it to stay 

awake all night to pray on special 

occasions. By the late 15th century it had 

arrived in Mecca and Turkey from where 

it made its way to Venice in 1645. It was 

brought to England in 1650 by a Turk 

named Pasqua Rosee who opened the 

first coffee house in Lombard Street in the 

City of London. The Arabic qahwa became 

the Turkish kahve then the Italian caff? and 

then English coffee. 

LIKE TAKING PICTURES ? 

The ancient Greeks thought our eyes 

emitted rays, like a laser, which enabled 

us to see. The first person to realise that 

light enters the eye, 

rather than leaving it, 

was the 10th-century 

mathematician, 

astronomer and 

physicist Ibn al- 

Haitham. He invented 

the first pin-hole 

camera after noticing 

the way light came 

through a hole in window shutters. The 

smaller the hole, the better the picture, he 

17 18 

PTD H 2/7 (Asia Australia) Head Mr., Joachim Volk and Mr. Ewald Guethlein, 

visited BU TD’s DEWA Project office in Dubai. Present at this occasion was 

Mr. Naveed I Ansari of Central Audit and the BU TD DEWA Project Team. 

worked out, and set up the first Camera 

Obscura (from the Arab word qamara for 

a dark or private room). He is also credited 

with being the first man to shift physics 

from a philosophical activity to an 

experimental one. 

WHAT IS A BATH WITHOUT 

SOAP AND SHAMPOO 

The ancient Egyptians had soap of a kind, 

as did the Romans who used it more as a 

pomade. But it was the Arabs who 

combined vegetable oils with sodium 

hydroxide and aromatics such as thyme 

oil. Shampoo was introduced to England 

by an immigrant who opened Mahomed's 

Indian Vapour Baths on Brighton seafront 

in 1759 and was appointed Shampooing 

Surgeon to Kings George IV and William 

IV. 

SIEMENS KI DUNYA 

Mr. Zia Ul Islam Zuberi 

Editor 

Editorial Board 

Mr. Sohail Wajahat H. Siddiqui 

Chairman 

Members 

Mr. Gerhard Wilcke 

Mr. Mohammad Ilyas 

Major A. A. Zuberi

SPECIAL REPORT 

SIEMENS PAKISTAN INDUSTRIAL SUPPORT 

AND SERVICES CALL CENTRE 

Business Propagation with 

Standardization requires Customer 

satisfaction, which is a major concern for 

progressive organizations as it plays a 

critical role in the growth and profitability 

of a company. To generate operating 

Surplus (cash flow & profit) and to retain 

customers, an organization must be able 

to satisfy them and be readily available 

to provide the right solutions and services 

at the right time. 

Customer Satisfaction is the key to Market 

share & pocket share and it comes from 

satisfying two levels of needs: 

l Needs for products & services 

l Needs for relationship (Consistent 

positive experience) 

Siemens Pakistan management which 

Call Centre implementation team with Mr.Munawar and Mr.Sabahat 

To meet this level of Quality, 

Siemens Hipath 3000 is 

selected which offers flexible 

migration from conventional 

communications systems to 

an IP-based Multimedia 

Communication Platform. 

The system has numerous 

enhanced functions that 

make communication more 

modern and efficient. 

has always been pushing special focus 

on Customer Relationship Management 

(CRM), achieved a milestone in Siemens 

history by establishing a State-of-the-art 

Call Centre “Siemens Pakistan Industrial 

Support and Services Call Centre” which 

is now operational & will prove to be a 

four fold for Siemens’ performance in the 

Business World. 

ISP division has taken an initiative to 

develop the Call Centre in order to provide 

our best services with minimum response 

time, as well as to maintain our 

competitiveness in the market; this has 

now been recognized by higher 

management. Besides that other divisions 

and their respective BU’s are interested 

in having their respective agents present 

also. 

To meet this level of Quality, Siemens 

Hipath 3000 is selected 

which offers flexible 

migration from conventional 

communications systems 

to an IP-based Multimedia 

Communication Platform. 

The system has numerous 

enhanced functions that 

make communication more 

modern and efficient. 

Systematic approach 

needs care & superb 

quality, likewise our 

superior voice quality with 

advance functions play 

significant role in the 

strategic and functional 

levels. 

Siemens established the 

Agents Handling Calls at Call Centre 

by: 

Rehan Nabi 

OLM 

The call centre has a 

Complaint Management 

System for complete 

tracking and monitoring of 

our Calls and Complaints 

running through our Call 

Centre. This system also 

has a customized CRM 

solution which keeps 

complete track of our calls 

and to whom the jobs are 

assigned and what are the 

results. 

first goal of call centre performance to 

provide sufficient access & minimize 

customer wait time. Our Call Centre 

provides multiple ways for customers to 

interact with the call agents; customers 

can make a direct call or can send e-mail 

messages, while the agents can call back 

the customers or send a reply by e-mail 

regarding the customer query / problem. 

The call centre has a Complaint 

Management System for complete 

tracking and monitoring of our Calls and 

Complaints running through our Call 

Centre. This system also has a 

customized CRM solution which keeps 

complete track of our calls and to whom 

the jobs are 

assigned and what are the results. 

All enquiries concerned to sales and 

service can be kept track of by their 

respective BU Managers. Managers can 

keep a strong vigilance on their team on 

who handled the calls enquiries once 

logged on Call Centre. 

Trained customer service agents shall 

handle the calls and provide the 

customers with the following services: 

l Facilitate customers about Siemens 

products and services 

l Industrial Solution and Services 

l Customer E-mail handling 

l Customer complaint handling 

l Keep customer updated 

Call Centre Implementation Team 

Siemens Pakistan was awarded shield 

for the best practices in OHS 

(Occupational Health & Safety) 

during a Seminar on the 

International Safety & Health 

Day on April 28, 2006. The 

shield was awarded by EFP 

(Employers’ Federation of 

Pakistan) in collaboration with 

ILO (International Labour 

Organization) and UNAIDS. 

Mr. Mansoor Iqbal Khan, 

General Manager, Corporate 

We believe that the Targeted 

Service level therefore means 

the optimal level of business, 

thus the eternal balancing & 

optimization act between 

Customer satisfaction & cost. 

Auxiliary advice of our Experts 

is always ready in pressure 

situations. They provide 

assistance with the following: 

l Fault Elimination of Electrical 

and Automation Equipment 

l On-Call Services 

l Energy Management 

l HT / LT Motor & Alternator Repairs 

l Calibration and Repair Services 

l Spare parts Management 

l Supply of Instruments & 

Tools 

To provide specialized support 

and assistance round the clock 

via a telephone- 24 hours a day, 

7 days a week in the shortest 

possible time imperatively we 

have established direct lines of 

communication between our 

specialists and the customer 

company’s technical personnel 

and equipment. In this way we 

can detect faults and the cause 

thereof, ensuring the faults to 

be rectified. 

Siemens Pakistan is dedicated 

to serving its customers. The 

establishment of this call centre 

will go a long way in cementing 

the already strong ties between 

Siemens Pakistan and its 

SIEMENS RECEIVES BEST PRACTICES SHIELD 

IN OCCUPATIONAL HEALTH & SAFETY 

Mr.Mansoor Iqbal receiving the award from 

Mr.Malik Asif Hayat Federal Secretary for 

Labour, Manpower and overseas Pakistanis. 

Quality Management Systems received 

this shield on behalf of Siemens 

Pakistan from the Chief Guest, Mr. 

Malik Asif Hayat, Federal Secretary for 

Labour, Manpower & Overseas 

Pakistanis. Other distinguished guests 

included Mr. Ashraf W. Tabani, 

President EFP, Mr. Donglin Li, Director 

ILO – Islamabad & Dr. Aldo Landi, 

Representative UNAIDS Pakistan. 

Mr.Mansoor Iqbal with QMS team, Mr.Rizwan Ahmed 

and Ms.Tayyaba 

19 20 

For Industrial Support and Services 

customers, thus mutually benefiting both 

parties. 

CALL CENTRE BENEFITS 

TO CUSTOMERS 

l 24 / 7 availability 

l Easy access to services 

l Efficient call handling 

l Guaranteed performance 

levels 

l We take ownership of your 

problem 

l Easy status monitoring 

l Proactive service quality 

assessment

From out of a stormy night emerged 

a surprisingly pleasant day to provide 

Siemens families in Islamabad with 

a memorable family day. The night 

before it was so windy and gusty that 

tents were uprooted and droplets of 

rain threatened to turn into a 

torrential downpour. Nature was very 

kind that the scenario changed 

completely in the morning with bright 

sunshine playing hide and seek with 

dark clouds and thus providing a blow 

WINNERS OF 

LUCKY DRAW 

hot, blow cold atmosphere that was 

almost tailor made for this exciting 

family day. 

The venue for the family day was the 

spacious Al Babar Agricultural farm 

that had enough space for all the 

activities and they were many and 

varied in nature. First there were the 

tastefully decorated attractive stalls 

that attracted a lot of visitors and 

offered them the opportunity to win 

Lucky draw by PTD, prize was given by 

Mr. Mohammad Akram. 

Lucky draw by Siemens Home Appliances, prizes were given by Mrs. Parvez Iftikhar and Ms. Sowaba Imran. 

Lucky draw by MED, prizes were given by Mr.Parvez Iftikhar & Mr. Syed Imtiaz 

prizes in games of skill as well as 

demonstrate the capabilities of 

different BUs. Giant slides and a 

jumping jack in the area captivated 

the attention of children while a 

basket ball game in the same area 

drew crowds of adults. 

At the entrance there were food stalls 

in traditional cart style that offered 

light snacks like aloo cholas, dahi 

baras, juices, fruit chat etc. All these 

local delicacies were thoroughly 

enjoyed by Siemens family members 

and prepared them for the late lunch 

served later in the day. 

SHA had organized two competitions. 

One was “Art and Appliances” for the 

young and a flower arranging 

competition for ladies. In both there 

was enthusiastic participation and all 

Siemens family members praised the 

innovation of these competitions. 

After enjoying thoroughly the 

GLIMPSES OF NEELAM GHAR 

Siemens Family members retired to 

the beautiful canopy pitched for the 

stage show for which artists, band 

and sound system had been specially 

flown in from Karachi. Everyone 

enjoyed the show and the intermittent 

competitions that provided refreshing 

interludes during the program. 

Mr.Aftab Alam the ace compeer of the 

country was again at his best keeping 

the young and old involved alike in 

the proceedings. The Divisional 

Director COM Mr.Parvez Iftikhar 

speaking on the occasion welcomed 

the Siemens family and said this is a 

way to pay tributes to family members 

of Siemens employees without whose 

support they could not have achieved 

success. He said all this is possible 

because of the success we have 

achieved and was confident that 

Siemens will continue this journey of 

success. 

After the stage show a sumptuous 

lunch was served enjoyed by everyone. 

FAMILY DAY CONTESTS AND MUSICAL PROGRAM 

Winner of Art & Appliances 

Winner of Flowers Competition 

Mr.Reza Bokhary giving 1st prize to the winner of Best Dressed 

Competition 

22 23 

Mr.&Mrs. Reza Bokhary giving 2nd prize to the winner of Best 

Dressed Competition

SIEMENS FAMILY DAY STALLS 

WINNERS OF STALL 

SHA stall for being most Innovative COM MN for overall and most colorful PTD for most entertaining 

Youngest Siemens family member baby Manal Jamil.. receives a present from senior most Siemens family member Mr.Miskeen who just 

completed 40 years of service with Siemens. Also in the picture the proud father Mr. Omer Jamil of Special Systems and Mr.Masood Abbsi 

of Shared Services Islamabad. 

ART & APPLIANCES BY SHA 

Art is all around us. In shapes, 

forms, textures, colors etc.But to 

observe it and capture its complete 

beauty is the greatest challenge. 

Siemens Home Appliances is known 

for the beauty of its products 

especially of the sleek Porsche 

Range. At Islamabad Family Day a 

sketching competition was held in 

which children were encouraged to 

sketch in order to capture the 

artistic beauty of Siemens Porsche 

range. 

Two separate stalls were set up in 

the lush green lawns of the Farm 

House. The kids were divided into 

two groups A & B one for kids from 

5 to 8 years and the other for kids 

from 9 to 12 years. The participants 

Flower Competition 

for ladies 

Siemens home appliance organized a 

flower competition for ladies at Islamabad 

Family Day. Mrs. Parvez Iftikhar, Mrs. 

Asadullah and Ms. Sowaba were among 

the jury. Ladies enthusiastically 

participated and created beautiful 

were given 10 minutes time 

to sketch one of the 

Siemens household 

appliances and at the end 

of the competition 

Mrs.Sowaba Imran , 

Mrs.Parvez Iftikhar & 

Mrs.Abdullah decided the 

winners and distributed the 

gifts to children who won 

the competition . 

As children’s perspectives 

are always the most 

heartfelt and the most 

expressive, it was 

encouraging for us to see 

that they could relate to 

Siemens as not just a 

company but rather as an 

artistically intriguing entity. 

arrangements with the given time. The 

participants were divided in 3 groups and 

15 minutes were given to all the groups 

to make their arrangements with blooming 

fresh roses, 

Gladiolas 

and tube 

roses with 

some foliage. 

Ms. Sowaba, Mrs Parvez Iftikhar and Mrs Asadullah with the participants of flower competition. 

24 25 

Ms. Sowaba presenting the gift to the 

winners of Flower competition. 

Mrs Parvez Iftikhar and Ms. Sowaba selecting the best sketch 

Children sketching Siemens Citrus press. 

It proved to be a very involving competition 

and matched the colorful setting of the 

spring.

Picture showing some of the CC representatives receiving statue from Ms. Saima Peerwani. From R to L: Mr. Dylan Ren Feng, China; Mr. Robert Gibbs, 

Australia; Ms. Prapassorn Virothai, Thailand; Ms. MinAh Jeon, Korea; Ms. Chayenne Tan, Malaysia; Mr. Aftab Mahmud, Bangladesh; 

Mr. Chuan Hui Yeang, Singapore; Ms. Kaoru Omori, Japan; Ms. Julieta Glasmacher, Indonesia; Ms. Amanda Liu, Taiwan 

SIEMENS PAKISTAN HONORS CONTRIBUTORS TO 

EARTHQUAKE RELIEF EFFORT 

At the recent Asia Pacific and Australia meeting of 

Corporate Communications held in Seoul Korea our 

representative Ms.Saima Peerwani handed out symbolic 

statues of gratitude to CC representatives of countries 

who contributed to the earthquake relief efforts of 

Siemens Pakistan. The statues showed a figure being 

garlanded (the traditional way to say thank you) with 

an inscription expressing our thanks for the contribution. 

The total contribution from affiliates in the region under 

the Siemens “ Caring Hands Program” amounted to 

Approx 5.5 Million rupees which will be used for the 

“Light for Life Program” in the affected areas. Total 

Siemens Pakistan contributions for earthquake including 

equipment and services stands at US$ 2 Million. 

MR. JENS NEUFELDT, DIRECTOR SALES ASIA, TS RA MLI 1 

(RAILWAY SIGNALING) VISITS PAKISTAN 

Mr.Jean Neufeldt in transformer factory 

Mr.Kazi Fahim presents a memento to Mr.Jean Neufeldt 

CHANGING STRATEGY 

One day, there was a blind man 

sitting on the steps of a building 

with a hat by his feet and a sign 

that read: "I am blind, please 

help." 

A creative publicist was walking 

by and stopped to observe. He 

saw that the blind man had only 

a few coins in his hat. He dropped 

in more coins and, without asking 

Mr.Jens Neufeldt Director Sales Asia 

TS RA MLI 1 visited Pakistan 

recently. During his stay in Karachi 

he visited Siemens Industrial 

Complex accompanied by Mr. Kazi 

Fahim and Mr.Zia Zuberi. He toured 

the various factories and 

demonstrated deep interest in the 

manufacturing processes and how 

railway signaling could benefit from 

already available resources in 

Pakistan. A lunch was later hosted 

in his honor and mementos 

presented by Mr.Zia Zuberi and 

Mr.Kazi Fahim to mark his visit to 

Pakistan. 

for permission, took the sign and 

rewrote it. He returned the sign 

to the blind man and left. 

That afternoon the publicist 

returned to the blind man and 

noticed that his hat was full of 

bills and coins. 

The blind man recognized his 

footsteps and asked if it was he 

who had rewritten his sign and 

wanted to know what he had 

Mr.Jean Neufeldt at motors factory 

Mr.Jean Neufeldt at switchboards factory 

written on it. 

The publicist responded: "Nothing 

that was not true. I just wrote the 

message a little differently." He 

smiled and went on his way. 

The new sign read: "Today is 

Spring and I cannot see it." 

Sometimes we need to change 

our strategy - if we always do 

what we've always done, we'll 

always get what we always got. 

SUCCESSFUL CONCLUSION OF 15 TH SAP ACADEMY 

ANOTHER MILESTONE ACHIEVED 

Siemens SAP Training Center in Pakistan 

has once again proved to be the only 

outfit in the country capable of providing 

quality SAP trained resources to meet 

the ever-increasing demand of SAP 

certified consultants in the local as well 

as international market. 

This feat was achieved recently with the 

successful conclusion of the 15 th SAP 

Academy on 5 th May, 2006. The four 

week intensive training program was 

attended by local as well as foreign 

individuals aspiring to achieve one of the 

most prized IT certifications in the world. 

The trainings were offered in the core 

modules of the mySAP ERP system 

including SCM Order Fulfillment, 

Managerial & Financial Accounting, 

Management / Administration, ABAP/4 

Workbench Fundamentals and 

NetWeaver BASIS. 

With locations spanning the globe, the 

SAP Solutions Academy is an 

international institute of higher education. 

Siemens is the first education partner of 

SAP AG in Pakistan. Since 1997, 

Siemens has been offering the prestigious 

Lessons of Life 

Life : "Life is a process of self discovery" 

"It is nice to be important, but it is more 

important to be nice" 

Tolerance : "Be careful of the words you say, 

keep them soft and sweet you never know 

from day to day which ones you'll have to 

eat!" 

Skills : "Skills are not copyright, They are 

transferable" 

Smile : "Smile and the world smiles with you 

cry and you cry alone" 

The Hard Ball Cricket Team of PTD 

Lahore continued their matches 

with different teams. Recently they 

recorded a resounding win over 

Phoenix Securities (Pvt) Ltd. 

Batting first PTD Team made 183/9 

and bowled out the rival for 163 in 

a 20-20 over match. It was a brilliant 

team effort that made possible this 

win. PTD captain Kashif Iqbal 

registered 3 wickets while Umer 

IT certifications, recognized by SAP AG, 

Germany, in the mySAP ERP system. 

Over the years, these trainings have 

provided unique and rewarding 

opportunities to SAP certified consultants 

to provide consulting and project 

management services to world’s leading 

companies who have adopted the mySAP 

ERP solution. 

by: Major (retd) A.A. Zuberi 

Div. Director Admin and IR 

Minds : "Minds like parachutes, only function 

when open" 

Friendship : "Friendship is an art, painted 

with natural colors" 

Fool : "A fool has one great advantage over 

a man of sense, He is always satisfied" 

Imagination : "Imagination is as good as going 

on many voyages and much cheaper" 

"Coming back to earth after a flight of 

imagination, you can often have a rough 

landing" 

PTD CRICKET 

TEAM RECORDS RESOUNDING WIN 

Ghafoor, Abdullah Atif and Hamd 

Ali Shah claimed 2 wickets each. 

The whole team expressed their 

gratitude to PTD Management for 

their appreciation and full support 

to establish a cricket team and 

organizing the matches. 

The winning team of PTD 

comprised of the following 

members: 

27 28 

Siemens Pakistan training programs 

follow an international curriculum to 

provide SAP partners, SAP customers 

and individuals lacking prior SAP 

experience with the highest quality of 

SAP Training and Certification courses. 

The next SAP Academy is scheduled 

to commence from 12th June 2006. 

15TH SAP ACDEMY SIEMENS PAKISTAN 

1. Kashif Iqbal (captain) SB 

2. Ammad Saleem TD 

3. Umer Ghafoor TD 

4. Rizwan Niazi SB 

5. Yahya Zarar SB 

6. Faisal Khan TD 

7. Abdullah Atif TR 

8. Hamid Ali Shah TD 

9. Yousaf Naseem TR 

10.Arqam Zaheer TD 

11. Touseef Ahmed TD 

12.Rana Aslam PTD SE 

13.Adnan Hanif TD 

14.Shahid Saleem TR

OVER BY ROCKET SCIENTIST 

TELENOR PROJECT BOWLING COMPETITION 

The Siemens Telenor Project, Islamabad Office 

organized a bowling competition 

at HOT SHOTS, the local bowling alley, on the 18th of March 2006. 

With a total of 8 teams comprising 

5 people each, participation was 

very enthusiastic not only on part 

of the project team members but 

also their families. The bowling 

alley was fully occupied and 

cordoned off to all outside visitors 

making the event exclusive for the 

Siemens employees. The teams 

had innovative exciting names like 

the Leopards, JAWS, Super 

Strikers, Rocket Scientist, Strike 

Force, Enigma, the Fabulous Four 

and BLITZKRIEG. The competition 

started with a draw based on 

which in the first round the 

Leopards, JAWS, Super Strikers, 

Rocket Scientist, Strike Force, 

Enigma, the Fabulous Four and 

BLITZKRIEG played the strike out 

round; each with draw based, 

random opponents. The 

competition gained ever more 

momentum as 4 teams qualified 

for the semi finals and, then, the 

Super Strikers and Rocket 

Scientist became the two finalists. 

Rocket Scientists led the way as 

the winners of the competition 

while the Super Strikers a close 

13 points followed in second 

position. The evening came to an 

end with a sumptuous pizza meal 

at the Italian Oven. Overall the 

competition was taken in good 

spirit by all participants and proved 

to be a very healthy and refreshing 

recreational activity for the project 

team who went home greatly 

motivated though with a few sore 

arms. 

In today's competitive business 

environment the continuous 

development of an organization and 

its people is critical to its success. 

Training and Development will transfer 

back into the workplace and help align 

individual goals to organizational goals. 

This means not only providing our 

Fast food has 

frequently been 

blamed for 

increasing obesity 

and declining 

physical fitness 

among the 

By: Aliya Taqi population. Let’s 

(BU-TR) learn the 

advantages and disadvantages with the 

recommended healthier menu items and 

tips. 

Advantages: 

a Saves time. 

a You walk in, order, eat and leave. No 

waiting at the table for food. 

a You can hold or make special requests, 

such as mayonnaise, cheese or sauce. 

a No hard to resist high calorie nibbles 

greet you at the table. 

employees with the training and tools 

necessary for their professional 

development, but also strengthening 

their resolve to succeed personally— 

to take ownership of their future. 

With these aims in mind the enabling 

program has been launched in COM 

MN. The enabling programme is being 

headed by Mr. Faakhir Hassan Shah 

who is also overseeing the Quality 

Management implementation specific 

to BU Com MN. 

The enabling project amongst other 

objectives seeks to achieve the 

following; 

Proactive approach towards the 

customers to safeguard future 

business opportunities 

Increasing the speed of our 

response to customer requirements 

by building local competence 

Inspiring customer confidence in 

our local teams 

Decreasing the non conformance 

costs 

Enhancing customer satisfaction 

Staff who receive ongoing training 

are more likely to remain 

committed because : 

Completion of the training 

develops their careers 

The training enables them to take 

on greater responsibility and higher 

paid work. 

Training in skills specific to an industry 

does not necessarily limit the benefits 

of flexibility. Staff who receive such 

FAST FOOD HUNT but hold on please... 

Disadvantages: 

a There is an emphasis on taste rather 

than nutrition. These are manufactured 

commercially and on a large scale, and 

consequently are low in nutrition. 

a Unsuitable to diet plans as it gives high 

intake of salt, energy and fat, and a low 

intake of folic acid, calcium, protein and 

iron. 

a Additives like preservatives, colorants 

and sweeteners may be harmful. 

a Fruit is not present other than as orange 

juice or other beverages. 

Try these healthier choices and tips: 

a Go for the greens. Choose a large 

salad with grilled chicken, sea food or 

garden vegetables and fruits. 

a Opt for grilled items. Select grilled or 

29 30 

targeted training often achieve 

improvements in: 

l Communication skills 

l Professionalism 

l Conscientiousness 

l Creativity and innovation. 

By investing in their training the staff 

can be made to feel: 

l Their employer has confidence in 

them to do the job 

l The business values them and is 

giving something back over and above 

wages. 

As a result, employees will become 

self-starters and develop further 

competencies such as leadership and 

teambuilding and be more willing to 

undertake further training. 

The Enabling programme will ensure 

the strengthening of local company 

presence (competence building), 

fulfillment of customer expectations in 

terms of speed and quality as well as 

the transformation into a technical 

competence center within the span of 

one year. 

As per Business Unit Motto “PEAK OF 

EXCELLENCE” powered by COM 

Mobile Networks 

The enabling program will contribute 

significantly to reach our high targets 

…..to reach the “PEAK OF 

EXCELLENCE” we will invest in our 

workforce and we are convinced that 

we will get something back from our 

valuable 

COM Mobile Networks staff. 

roasted lean meats as fish or chicken 

breast, roasted beef. Skip deep fried meal 

such as zingers. 

a Order a kids combo/meal. There’s no 

age requirement. Its portion control at work. 

a If French fries are a must, order the 

smallest size or split a larger order among 

several eaters. 

a Have a salad with chicken with nuts as 

your main course. Use a low fat or fat free 

salad dressing if you really enjoy. Order 

items without mayonnaise or special 

sauce. They just load on the calories. 

a Watch out what you drink. Avoid regular 

soda (has about 400 calories).Prefer any 

fruit juice, lemonade, diet carbonated drink 

or skimmed milk. 

a In dessert choose small size chilled 

yogurt or ice cream (without toppings). 

a Choose honey, olive oil, lemon juice, 

vinegar dressings instead of cream.

SAIMA PEERWANI’S ACADEMIC 

EXCELLENCE ACKNOWLEDGED 

At the Annual Awards night following the Annual Conference there 

was a very pleasant surprise waiting for Deputy Manager Corporate 

Communications Ms.Saima Peerwani. The management had decided 

to recognize her outstanding academic achievement of receiving 

a gold medal at her recent graduation. A cheque for Rs.10,000/ 

and a letter was handed over to Ms.Peerwani amidst thunderous 

applause by the audience. Merit at Siemens was recognized and 

honored once more proving our commitment to human excellence. 

Head Baloki over river Ravi is a beautiful scenic spot at 

the banks of Ravi with an old British times rest house 

and a good spot for bird watching . 

A team of MED Services Lahore visited Head Baloki. 

The trip was quite exciting and eventful. During the trip 

a cricket match was also played and the team prepared 

food and tea on site. 

CITIBANK NO MATCH FOR 

SIEMENS 

IMRAN SAEED AND TAUSIF MALIK SHINE IN QUALIFIER 

In the qualifying round of 20 / 20 Multinational Cricket 

Tournament organized by Daniyal Sports, Siemens 

Pakistan comprehensively beat Citibank by 7 wickets. 

In this match Citibank won the toss and elected to 

bat and made 134 runs in 20 overs. In reply Siemens 

easily achieved the target in 18.2 overs. Mr. Imran 

Saeed of FC scored 86 runs and was declared Man 

of the Match. Mr. Tausif Malik of A&D took 3 wickets 

by giving 23 runs in 4 overs. 

AN EXCITING TRIP OF PTD EMPLOYEES TO KALAR KAHAR 

Alexander the Great came to India 

sometime in 326 BC. He moved from 

Taxila of Raja Ambhi, whom he subdued 

without fight, to Kalar Kahar via Gali Jagir. 

From there he moved over the Salt 

Range, turning left, along the western 

bank of River Jhelum, which he called 

Hydaspes. He encamped in area of 

present village Darapur. Opposite him 

on the other bank was a mighty strong 

ruler Raja Porus, a Pramar Rajput. They 

fought Alexander’s biggest Indian battle 

which Alexander won, achieving a 

masterly surprise against the valiant 

Rajput. 

Later, various races such as Turks, 

Hunas, Persians, Afghans, Mongols, and 

others inclusive of Mehmood of Ghazana, 

Muhammad Ghauri, Taimur, Babar and 

their descendants and followers, are 

found to have campaigned in this strategic 

region enormously. 

This region has the best quality of 

INAUGURATION 

OF TOWN 

OFFICE LOBBY 

Inauguration of town office 

lobby was held recently. The 

lobby tastefully decorated by 

shared services presents 

attractive and welcoming look 

for the visitors. Apart from the 

pictures of awards there is the 

famous quote from Dr.Kleinfeld 

“ Nobody can be perfect but 

a team can be” . This is 

depicted on a background of the 

Pyramids the most perfect example of 

team work that produced one of the eight 

wonders of the world. A logo from the 

Annual Conference adores the centre 

of the wall and proclaims “ Fit4more 

powered by top+”. 

The Managing director speaking on 

the occasion congratulated Major 

Zuberi for a job well done and said 

we must maintain high standards in 

all our endeavors. He said creating a 

pleasant and attractive working 

‘LOCKAT’ grown in salt range. 

Their bush country has been 

producing pure honey which is 

rare. We may note here that in 

early days, some Yogies and men 

who indulged in medicine 

practice, had established a centre 

at ‘Tilla’ called Tilla Jogi, because 

of special growth of useful herbs 

and plants. so the honey made 

by the hardworking ‘bees’ had 

such qualities. Another sweet preparation, 

a gift from king Shershah Suri (Farid 

Khan), continues at Rohtas, his 

magnificent Fort. It is called ‘Amrassa’. 

This sweet is a roasted preparation of 

rice flour, in pure milk ghee and is usually 

in small pieces/candies. It is sweet 

enough only for the taste and is hardly a 

bar even for diabetics. It is long lasting 

and its packs make fine gifts. 

There is a lake made up of waters from 

Mr.Gerhard Wilcke and Mr.Sohail Wajahat cut the tape 

to mark the opening of town office lobby. 

environment for 

employees was part of 

Siemens’s philosophy. 

The Managing Director 

Mr.Sohail Wajahat 

Siddiqui and the Chief 

Financial Officer 

Mr.Gerhard Wilcke later 

cut the tape to mark the 

opening of the renovated 

lobby. A cake was also 

cut later to mark the 

occasion. 

31 32 

springs and rains is as old as our 

historical knowledge. Though not a very 

large lake it provides water facility and 

greenery to the area. Besides, there 

are Siberian migratory ducks (mostly 

mallard) which leave Siberia because 

of heavy snows and cold. At times some 

stray groups of ‘cranes’, who usually 

stage in waters of Bannu, may also visit 

Kalar Kahar. These birds have long 

flights and they move down to areas 

as far as Bengal, dropping at 

rivers and various dam sites 

en route. They go back as 

soon as the season changes. 

Also at Kalar Kahar, we have 

fruit orchards and quite a few 

‘rest houses’ including one 

from PTDC and there are 

many sportsmen and tourists 

attracted to the area. 

No wonder our PTD 

employees arranged a one 

day tour to this historically 

vibrant and esthetically 

pleasant area of Kalar Kahar 

to explore the natural beauty. 

The tour started early in the morning 

from office. All members fully enjoyed 

the sights and scenes on the way on 

the motorway and enjoyed 

refreshments at the rest areas. After 

reaching at Kalar Kahar, the members 

played cricket matches and at the end 

they enjoyed a delicious lunch. 

Major(Retd) A.A.Zuberi briefing MD and CFO 

at the inauguration of town office lobby 

Mr.Sohail Wajahat Siddiqui, Mr.Gerhard Wilcke,Mr.Salimullah, 

Mr.Mohammad Ilyas, Mr.Shahid Ahmad, Major(Retd) A.A.Zuberi and 

Mr.Zia Ul Islam Zuberi at the inauguration of town office lobby.

Siemens has remained and strives to be 

always a step ahead of its competition 

in adapting the latest technologies in 

order to cater for the increasing 

technological requirements of the country. 

In recent days, WiMAX has become the 

keyword for any telecomm related 

business, Siemens realizing the potential 

of this technology has been working to 

provide a better solution for it. It is already 

being predicted that the impact of WiMAX 

would be big so first let’s try to understand 

this technology. What it is and how it will 

affect our everyday life. 

WiMAX is a standards-based technology 

for providing high-speed, last-mile 

broadband wireless connectivity to homes 

and businesses. Termed as “WiFi on 

Steroids”, WiMAX would enable even 

more millions to access the wirelessly, 

cheaply and easily, Tests say that 

WiMAX wireless coverage will be 

measured in square kilometers/miles. 

Base stations (similar to the cell-phone 

architecture) will eventually cover an 

entire metropolitan area, making it a 

Wireless-MAN therefore allowing true 

wireless mobility within it. 

“WiMAX is here to stay” this is what 

telecom industry experts are saying 

about this new technology in an age 

where simply, anything wireless goes. 

Reasons for the success of WiMAX 

can be itemized as below: 

1. WiMAX has the potential to do to 

broadband Internet access what cell 

phones have done to phone access. In 

the same way that many people have 

given up their "land lines" in favor of cell 

phones, WiMAX could replace cable and 

DSL services, providing universal Internet 

“ 

Siemens with its strong presence, 

highly decorated portfolio and 

qualified technical staff is ready for 

WiMAX’s promotion, sales and after 

sales support. With the headquarters 

in Milan and Germany also available 

for technical assistance, backed by 

an R&D department that is renowned 

for the quality of its products, 

Siemens is all set to contribute in 

promoting WiMAX in Pakistan. 

access just about anywhere you go. 

2. WiMAX will also be as painless as 

WiFi, turning on your computer will 

automatically connect you to the closest 

available WiMAX antenna. 

3. Service providers are opting for 

WiMAX to compete with the circuit 

switched telephone services by providing 

VoIP services for their customers. This 

would provide an alternate low cost 

PROMOTING WIMAX IN PAKISTAN 

“ 

solution to voice calls especially 

international voice calls. 

Today, WiMAX remains arguably the most 

highly touted emerging wireless 

broadband technology. A research firm 

says revenue from WiMAX equipment 

sales are off to a good start, with a nearly 

eight-fold increase expected this year. 

According to Infonetics, which studied 

the worldwide WiMAX market, equipment 

revenue in 2004 totaled $16.4 million, 

and is expected to increase to $124.5 

million in 2005. According to Trade Group 

the WiMAX market is will be worth $ 29.3 

billion by the year 2008. 

With such an incentive, Service Providers 

are already cueing to embrace the first 

release of this technology in order to 

achieve market shares and enjoy for the 

following years the tremendous 

advantage of being the frontrunner. 

By sending obsolete proprietary 

standards, prices will become accessible 

for a greater part of the population. This 

will create a mass demand where 

customer flexibility will be guaranteed by 

purchasing products labeled “WiMAX 

Certified” 

Siemens Mobile has strategically opted 

for nothing less than the full compliance 

to IEEE standards as well as full 

adherence to Forum guidelines. As 

evidence of this decision, Siemens 

products are in the first batch of vendors 

participating tests and the executive 

management openly declares the intention 

of maintaining this technological edge in 

the future evolution. 

Siemens has set the pace for this 

emerging market and recently succeeded 

in completing the first live data transfer 

with SkyMAX (Siemens solution to 

WiMAX), a new end-to-end WiMAX 

solution based on the IEEE 802.16-2004 

standard, in its test lab in Milan, Italy. 

During the live link between a modem 

and a base station in the 3.5 GHz 

frequency spectrum, data was transmitted 

“ 

The Scope for WiMAX is quite 

promising here in Pakistan, as several 

operators are showing their interest 

in implementing this technology” says 

a senior official at Siemens. “The 

WiMAX Forum's certification program 

has launched, and the first fully 

compliant “WiMAX Certified” 

labeled gear will ship shortly. 

“ 

at a top speed of up to 12 megabits per 

second in 3.5 MHz bandwidth. 

Transmission rates as high as this had 

only previously been achieved with early 

proprietary systems. Siemens will 

therefore be one of the world's 

first companies to offer standardcompliant 

WiMAX radio networks, 

including end devices, to fixed 

and mobile network operators. 

SkyMAX modems use Intel’s 

PRO/Wireless 5116 chip, the first 

on-chip system for WiMAX that 

is based on the IEEE 802.16-2004 

standard. 

The connection between the 

SkyMAX base stations and a 

number of modems was tested in 

a non-line-of-sight setup. The 

results demonstrated that 

SkyMAX is able to deliver services 

such as Web browsing, video 

streaming, VoIP and file transfers 

with a guaranteed level of quality 

even when the radio link between sender 

and receiver includes obstacles like trees 

or buildings. 

More recently Siemens Communications 

and the government-owned 

telecommunications operator BEST in 

Belarus have signed a memorandum of 

understanding for the delivery of the 

WiMAX solution. 

“The Scope for WiMAX is quite promising 

here in Pakistan, as several operators are 

showing their interest in implementing this 

technology” says a senior official at 

Siemens. “The WiMAX 

Forum'sÊcertification program has 

launched, and the first fully compliant 

“WiMAX Certified” labeled gear will ship 

shortly”. 

Siemens with its strong presence, highly 

decorated portfolio and qualified technical 

staff is ready for WiMAX’s promotion, 

sales and after sales support. With the 

headquarters in Milan and Germany also 

available for technical assistance, backed 

by an R&D department that is renowned 

for the quality of its products, Siemens 

is all set to contribute in promoting WiMAX 

in Pakistan. 

PTD NATURALIST CLUB 

ACQUIRES 

GLOBAL FAME 

PTD naturalist club that was started by 

some enthusiasts to promote outdoor 

activity for healthier minds and bodies 

has now acquired global fame through 

the global Siemens newsletter Siemens 

World. In the latest issue of Siemens world 

our PTD naturalist club proudly proclaims 

Siemens Germany 

established Asia’s 

first transformer 

factory in Pakistan 

in the year 1962. 

Initially upto mid 

80s Siemens 

Pakistan were 

producing only 

Distribution Transformers. However 

production of Power Transformers (145 

kV / 60 MVA) was added in the mid of 

1980. In the early 1990 Siemens 

established the Power Transformer’s 

factory in China for voltage of above 

100 kV upto 250 kV. Considering the 

growth of the transformers business 

in the region Siemens is now 

establishing a new transformer factory 

in our neighboring country India, near 

Mumbai exclusively for Power 

Transformer for voltage rating above 

220 kV and making a huge investment 

around 30 million Euro. 

The manufacturing facility in Pakistan 

is also being upgraded for 220 kV level 

and Distribution Transformer will be 

continued to be produce only in 

Pakistan. 

In a recently concluded R&D meeting 

of PTD T at Nuernberg, the 

our presence at a height of 8,611 meters. 

With a picture taken by Mr. Stefan Mariel 

of PTD Munich this is what Siemens World 

had to say about our sign 

EXCERPT FROM SIEMENS WORLD 

It is common knowledge that as a global 

player, Siemens has a presence (almost) 

everywhere in the world. 

However the existence of 

a Siemens branch in this 

remote mountain village 

on Pakistan's Karakorum 

Highway, as revealed by 

the hand-written signage, 

is likely to surprise even 

company insiders. After 

all, this "Agency" lies close 

to K2 - at 8,611 meters, the 

world's second-highest peak 

after Mount Everest - in a 

region boasting the greatest 

number of six-, seven- and 

eight-thousand meter peaks 

on the planet. But while the 

location of this unexpected Siemens 

outpost is "highly" exotic, its name certainly 

is not, since the word Karakorum 

TECHNOLOGY BEYOND BOUNDARIES 

By S.M. Imran Qasim BU TR 

Engineering Managers of all the 

transformers factories discussed the 

future technology trend and R&D 

requirement for PT & DT for the growth 

of the transformer business. Mr. 

Varkey, Chief of Engineering 

Department, Transformers, Siemens 

India along with his eight Engineers, 

was also in contact with the author. 

These experienced Engineering 

people are hired by Siemens India 

from their different competitors and 

they are going through the training 

phases in our Nuernberg factory. 

Siemens India has got order of auto 

transformer of 100 MVA, 220/132 kV 

and these engineers are designing 

this transformer in 

N u e r n b e r g 

considering 

S i e m e n s 

technology. 

Transformer 

Engineers of 

Siemens Pakistan 

are in a good 

position to share 

the design 

information with 

Indian colleagues 

on 220 kV level. 

And look forward 

33 34 

translates simply as "Black Gravel." 

SOME ACTIVITIES OF PTD 

NATURALIST CLUB 

Swimming: Training sessions for 

Colleagues and their families 

Sight Seeing: A bird watching session 

was arranged 

Wild Life Activities: Sand arrangement 

done for crocodiles in Manghopir pond 

Hiking: Two expeditions on K2 have been 

carried out 

Cricket: Many matches have been held 

internally and with other companies 

Bowling Competition: Planned in the near 

future 

The club now has members also from 

other Siemens groups and is solidly on 

the way to the top as the story above also 

bears out. 

for the possibilities of information 

sharing on higher voltages and MVA 

rating in near future. 

This Best Practice Sharing opportunity 

will increase in future when 

relationships of the two neighboring 

countries improve. This will bring good 

opportunity for Siemens Pakistan 

which can strengthen its synergy in 

South East Asia and may lead in 

starting business for the medium 

voltage rating from Pakistan to India 

and extra high voltage transformers 

from India to Pakistan in future. This 

will also support procurement of 

competitive quality raw materials from 

India and make our product more 

competitive. 

Mr. Imran Qasim (3 rd from right) with Mr. Kirchenmayer (4 th from right) 

Mr. Varkey (2 nd from right) and Siemens India design team

HOT FROM SIEMENS 

PRESS WORLD WIDE 

Siemens and the BHEL of India to Cooperate in Advanced Power Plant Technology 

The Siemens Power Generation Group (PG) and the Indian firm Bharat Heavy Electricals Ltd. (BHEL) of New Delhi signed a 

memorandum of understanding (MoU) in Erlangen on cooperation in the field of advanced power plant technology for clean 

conversion of coal to electricity. The agreement makes provision for BHEL and Siemens to jointly offer and execute power plant 

projects in India that involve so-called supercritical steam conditions. 

"Power plants based on this advanced technology are a key step in the direction of clean conversion of coal to electricity," said 

Klaus Voges, group president of Siemens Power Generation. Supercritical steam conditions – at a steam temperature just below 

600 degree celsius and a high pressure of approx. 250 bar - enable extremely high plant efficiencies. 

Siemens receives new U.S. orders for 70 wind turbines for Texas 

Siemens Power Generation's (PG) wind power division has received an order for 161 megawatts (MW) of wind turbines for the 

Wildorado Wind RanchTM, which will be located near Amarillo, Texas. These turbines have the potential to meet the electricity 

demand of more than 50,000 households. The Siemens scope of supply consists of 70 2.3 MW MK II turbines, including towers 

and transportation to the site, installation, startup and commissioning, and a five year service and maintenance agreement. Siemens 

Power Generation is demonstrating a strong growth in the wind energy business. Last year, the company almost doubled its 

production capacities for wind turbines. In 2005 Siemens PG signed a contract for one of the largest wind orders in the world. For 

Florida Power and Light Energy, LLC, the company erects wind farms with a total installed capacity of 600 MW at various U.S. 

sites. 

Advanced building climate control technology cuts energy consumption by up to 50 percent – New 

software calculates amortization 

Advanced electronic control systems can reduce the amount of energy con¬sumed by a building's heating, ventilation and air 

conditioning (HVAC) systems by up to half. New software from Siemens shows that such a system can pay off after only a few 

months. New SED2 EasySave software analyzes the configuration, performance and energy consumption of a conventionally 

controlled system and compares it with the accumu¬lated investment costs of an electronic solution. The result shows building 

owners, facility managers, planning and engineering offices as well as production machinery operators how they can save on 

operating costs and enables them to determine how long after installing the electronic system (also available from Siemens) it 

will take for the investment to have paid for itself. 

Peer-to-peer technology for IP communications in businesses 

CeBIT 2006 saw the unveiling of Siemens' HiPath BizIP, offering innovative peer-to-peer technology for voice communications in 

the business environment. Small companies in particular will benefit from the quick and easy access to IP communications that it 

provides: up to 16 BizIP-410 telephones can be connected directly to the corporate LAN and allow voice communication over the 

data network. With this innovative communications architecture, a conventional PBX for calls to the public network is no longer 

necessary. 

HiPath BizIP shifts the switching intelligence that used to be concentrated in the PBX to the desktop sets themselves. This means 

that these phones can be connected directly to the existing LAN infrastructure and eliminate the need for a separate PBX. The 

phones locate each other and configure themselves via the integrated software and are instantly ready to use. The system is easily 

scalable from two to 16 terminals. Each phone has an integrated answering machine and supports all the usual enhanced features 

such as caller lists, group calls, call diversion, three-way conferences, and swapping between calls. 

GLOBAL NETWORK OF INNOVATION 

MOST MODERN POLICE HEADQUARTER 

One of the most modern police headquarters in the world will be opened in the 

emirate of Dubai later this year. Siemens equipped the newly erected building in 

the heart of the city with communications technology, IT infrastructure, software 

and security technology. Thanks to a high-tech emergency call system, police, the 

fire department and ambulance services will be able to react more quickly and 

collaborate more effectively 

HiPath BizIP EARNS SIEMENS THE “BEST OF CEBIT AWARD” 

A peer-to-peer-based solution provides smaller, technically oriented companies with 

quick access to IP communication: HiPath BizIP shifts the switching intelligence, which 

is traditionally concentrated in the telephone system, to the desk sets. Up to 16 BizIP 

410 telephones can be connected directly to the corporate LAN. With their integrated 

software, the telephones find each other and configure themselves, making them 

immediately operational. The system is easy to install and can be expanded as needed. 

At this year's CeBIT, HiPath BizIP earned Siemens the “Best of CeBIT Award” presented 

by the trade magazine TeleTalk. 

Washing Machine with Automatic Program Selection 

Siemens has developed a washing machine that automatically selects the right program 

for every type of laundry, a feature that reduces water consumption. The appliance — 

“automaticWascher” — is equipped with smart sensors that recognize how much laundry 

is in the drum, what kind of textiles the laundry load comprises, and if it is heavily or 

lightly soiled. Users only have to choose one of two program settings: hot and colored 

wash, or easy-to-clean fabrics. The machine takes care of the rest. 

Gigaset Home Control 

The Gigaset telephone as control center for the intelligent home: The Gigaset Home 

Control is a simple and cost-effective system for automatically controlling all electronic 

elements in the home. For example, you can use it to lower the blinds, to dim the lights 

or to turn the lights off completely. The system can be easily controlled with the Gigaset 

mobile handset. 

Image-processing sensor inspects colored objects at a high rate 

of speed 

Siemens A&D has developed an image-processing system for automatic inspection 

of colored objects. At a rate of 30 test operations per second, the compact Simatic 

MV220 color-surface sensor is very fast. The robust plastic/metallic housing in IP65 

is suitable for use directly on the machine in rough industrial environments. The 

system is used primarily in production engineering and in applications in the 

packaging and food & beverage industries. 

35 36

FAREWELL PARTY FOR MR. NAZEER AHMED 

A farewell party was held in the officer’s 

canteen at the head office for Mr. Nazeer 

Ahmed of BU OLM which was attended 

by a large number of colleagues. 

Speaking on this occasion GM BU OLM 

Mr. Syed Sabahat Ali & his colleagues 

highlighted Mr. Nazeer’s versatile 

experience , revelation & thorough design 

approach. In his speech Mr. Nazeer 

traced the history of his association with 

Siemens & thanked all his colleagues. 

Gifts, garlands & well wishes were 

presented in abundance on the occasion. 

FAREWELL PARTY FOR 

MR. MUHAMMAD ABRAR SHEIKH 

A party was held at the traditional 

Peshawari restaurant in Lahore to bid 

farewell to Mr. Muhammad Abrar 

Sheikh (DGM Sales Lahore). 

Colleagues on the occasion praised 

the services of Mr.Sheikh to the 

organisation and wished him every 

success for the future.Gifts and well 

wishes together with farewell 

messages were exchanged. 

GOLDEN JUBILEE OF MR. MOHAMMAD SALEEM 

Mr. Mohammad Saleem, Logistic Supervisor of Business unit Transformers completed 

40 years of service. His golden Jubilee was celebrated on 19.1.2006 in which colleagues 

expressed their sentiments, recognized his achievement & praised his dedication toward 

the job. 

Later he was given Golden Jubilee certificate of Siemens AG by Mr. Ishtiaqul Haque 

GM & Mr. Tariq Salam DGM. 

SIEMENS 

CALENDAR WINS AWARD 

The National Council of Culture and Arts 

which has been holding Calendar / Diary 

/ Brochure awards for last 35 years has 

announced the first prize for Siemens 

desk calendar 2005. 

SIEMENS 

KI DUNYA WINS AWARD 

The National Council of Culture and Arts 

has announced the second prize for our 

newsletter Siemens Ki Dunya. This 

organisation has been holding this 

competition for the last 35 years. A jury 

consisting of eminent personalities of 

the country well versed in creative arts 

decides the winners. 

MESSAGES ON 

CALENDAR AWARD 

Recently our calendar received 

the first prize as the best desk 

calendar 2005. Following are 

some messages received on 

the occasion 

congratulations 

Gerhard Wilcke 

Dear Zuberi Sahib 

CONGRATULATIONS! 

Parvez Iftikhar 

Dear Zia Zuberi Sb., 

Despite the point that some team 

members will definitely be involved 

in preparation of these Calendars 

but you are the centre point to make 

such things happen. Please accept 

my heartiest congratulations. 

Best regards, 

SALEEM AHMAD 

Dear Zia sb, many congratulations 

to you and thanks for building the 

reputation of our Company. We are 

really proud of this. 

Regards, 

Samiullah Siddiqui 

Dear Zia Sahib, 

Many congratulations to you for 

achieving this feat. 

Best regards. 

Kazi Fahim. 

Zia sahib, congratulations. 

Best Regards, 

M. Abrar Sheikh 

Mr. Axel Fisher gives certificate to Mr. Akhtar Ul Islam 

40 years jubilee of Mr. Akhtar Ul Islam of 

Telenor Project was celebrated recently. A 

lunch party was arranged in Avari Tower 

Karachi on the occasion, and later a 

celebration dinner took place in Bar.B.Q 

Tonight Restaurant. 

It was a very pleasant evening and the hot 

spicy Bar B Q food added to the magic of 

the evening. Everyone congratulated 

Mr.Akhtar Ul Islam on achieving this 

landmark and praised his contribution and 

his dedication. 

BIRD FLU 

Bird Flu is an infection of birds caused 

by Influenza virus specific to birds. 

Recently a new strain of this virus has 

appeared that is very lethal to birds 

when they get infected. Unfortunately 

this new strain has been gradually 

spreading across the world. It started 

from China and then involved Far 

Eastern Countries before recently hitting 

Europe. Fortunately this virus has not 

yet learnt mechanics of human to human 

transmission and the human cases that 

have occurred so far have been due to 

direct transmission form infected birds 

through close handling. However, there 

is a great risk of a strain developing that 

might be able to transmit from humans 

to humans and, God forbid, should this 

happen than this will be the start of Flu 

Pandemic that is feared to cause 

millions of deaths globally. 

Mechanism of Influenza spread: 

Influenza viruses are highly contagious. 

They are transmitted from person to 

person mainly through droplet infection. 

Coughing, sneezing and speaking 

releases viruses which are then inhaled 

by other people in close contact. This 

is why the risk of infection is particularly 

high where large numbers of people 

congregate in confined spaces, e.g. in 

buses, trains, schools and nurseries, 

elevators. 

Even before the first symptoms appear 

in someone who is infected, which 

usually happens 1 to 3 days after 

infection, the viruses can be transmitted 

to other people by coughing or sneezing. 

The risk of infection remains for 5 to 7 

days after onset of the illness. So a 

period of 7 to 10 days is very infective 

to others. 

40 YEARS JUBILEE OF MR. AKHTAR UL ISLAM 

At these events Mr. Bernd Wernich 

(General Manager), Mr. Adil Imran 

(Deputy General Manager BA), Mr. 

Mansoor Farooqui (HR Director), Mr. 

Axel Fisher (Commercial Manager), 

Mr. Talat Butt (Project Manager), Mr. 

Raja Munir (DGM), Col. Ayaz Malik 

(Security + Admin Manager), Mr. 

Bird Flu Transmission to Humans: 

The pattern of human transmission 

remains mysterious. Young children 

seem especially vulnerable to the virus, 

although some experts note that children 

are more likely to have contact with sick 

birds or to play on ground contaminated 

with droppings. What's more, people of 

all ages have contracted and died of 

bird flu. At this point, too few people 

have been infected to know all the 

Advice for Travelers: 

· There are no travel restrictions in 

force at present on account of bird flu 

or an influenza pandemic. 

· If you develop a fever and flu-like 

symptoms within one to two weeks of 

returning from a business trip to an 

area infected with bird flu and if you 

had any form of direct contact with 

poultry, you should go to see the 

company doctor or your own doctor, 

after telephoning first. You should notify 

the company doctor in any case. 

· When in infected areas, avoid all 

contact with live birds. 

· Keep away from poultry markets. 

· Eat only poultry that has been 

thoroughly cooked (no pink meat) and 

eggs/egg products that have been 

thoroughly cooked (do not eat fried 

eggs, soft boiled eggs or desserts 

containing raw egg). 

· The risk of bird flu being passed from 

animals to humans is very low and 

virtually only exists where there is 

intensive contact with diseased poultry. 

Transmission from human to human is 

only described in isolated cases 

(intensive contact when nursing 

someone with the disease). 

possible risk factors for bird flu. 

What should we do to prevent Bird Flu: 

37 38 

Saleem Akhtar (DGM), Mr.Zia Ul Islam 

Zuberi Divisional Director Corporate 

Communication, and other colleagues were 

present to share the great milestone 

achieved by Mr. Akhtar Ul Islam. Gifts were 

presented to Mr. Akhtar by Siemens 

Pakistan, Telenor Project and other 

Colleagues. 

Mr. Akhtar Ul Islam with Mr. Axel Fisher, Mr. Bernd Wernich, Mr. Adil Imran, 

Mr. Mansoor Farooqui and other colleagues. 

Good thing is that 

the virus is still not 

able to pass from 

humans to humans 

and let’s hope that 

by the time it 

ultimately develops 

this ability the 

scientists would 

develop effective 

treatment for the 

dreaded disease 

but currently they 

are running short 

of time. The 

governments 

By 

Dr. Kamran K Faruqi. 

Chief Medical Officer 

take precautionary measures by culling 

all poultry in the affected and 

neighboring areas and ordering 

quarantine of the areas. At the individual 

level there are some measures that we 

can adopt to decrease the risk of spread 

of infection: 

· Avoid crowded places 

· Use a paper tissue to cover your mouth 

and nose when coughing or sneezing. 

Dispose of tissues in the rubbish bin, 

not the wastepaper basket. Then 

wash/disinfect your hands. 

· Also wash your hands thoroughly after 

contact with other people. 

· If you suddenly develop flu-like 

symptoms (aching limbs, severe 

malaise, cough, fever) while at work, 

report to the Company Medical Service 

(after telephoning first). 

Additional measures to prevent Bird Flu 

would also include eating only poultry 

that has been thoroughly cooked (no 

pink meat or barbecue) and eggs/egg 

products that have been thoroughly 

cooked (do not eat fried eggs, soft boiled 

eggs or desserts containing raw egg). 

In this regard it is important to tell your 

house wives or servants to handle raw 

chicken and eggs carefully, wash these 

properly before cooking and after 

washing these wash their hands well.

Corporate Information Office 

Information Security 

You carry your company. 

If you carry a laptop, you carry your company with you. 

Protect it sufficiently! 

Managing Time 

by: Sharjeel Jawaid 

BU TD 

On our 

journey to 

h u m a n 

excellence 

we should 

gather and 

practice the 

i n p u t s 

which drive 

s e l f 

improvement and leads to 

success. One of the basic 

attributes of successful 

individuals is effective 

management of time. 

Time is a resource which is often 

ignored. Like the many bounties 

of nature it comes free. This may 

be a reason that its importance 

is not appreciated. Every living 

being on this planet receives 24 

hours each day. It is up to the 

individual to make the best use 

of these hours. 

Most unfortunately, time 

management in our culture has a 

very low priority. Our social 

gatherings are highly 

representative of the value we 

attach to time. Not only that we 

do not keep our schedule, we also 

do not care for others. 

Do’s 

Do’s & Don’ts 

Loss/theft of a movable device 

(e.g. Notebooks, PDAs, USB 

sticks etc.) must be 

immediately reported to the 

locally responsible contact 

person for information security 

Store your notebook in a 

lockable and safe place while 

it is not being used. 

Use encryption to protect 

against data theft and 

manipulation. 

Many books and articles are 

available on suggestions for 

managing time. Some tips are 

given below. 

1. Organize yourself 

l Keep an appointment calendar 

l Keep a task list 

l Know where your papers are 

l Keep a clutter free desk 

2. Plan your day in advance. 

Before leaving for the day review 

your tasks for next working day. 

Apply the same for the week as 

well 

3. Keep identifying your 

“important tasks”. Important 

becomes urgent when not 

assigned the right priority. 

4. Plan your day with 3 major 

slots of not more than 90 minutes 

each for important tasks. 

5. Keep 30 minute slots for other 

tasks / one timers e.g. follow ups, 

Laptop security 

The data stored on the movable 

device must be backed up at 

regular intervals, preferably on 

weekly basis. 

Always keep your systems 

updated with a virus scanner 

software for the device, it must 

be installed, configured, and 

must always remain activated. 

Don’ts 

Do not install software from 

untrustworthy source (e.g. 

internet, shareware, etc) and 

never click YES when ask for 

download. 

Never leave your notebook 

unattended during business 

travel (e.g. at airport lounge, 

customer meeting room, hotel 

room). 

Don’t put your notebook in an 

unaccompanied luggage (e.g. 

when traveling by bus or plane). 

The user must not modify the 

security settings of the device 

Be aware. Be secure. 

Information Security Officer 

M. Ajmal Khan (ajmal.khan@siemens.com) 

phone calls etc 

6. Avoid distractions, specially 

when working on important tasks. 

Common examples are phones 

and unwanted visitors. 

7. Keep conversations brief on 

phone. It should be used for 

exchange of information, fixing 

appointments and finding status 

etc. Never use the phone for 

giving explanations or clearing 

misunderstandings. These 

matters are better resolved with 

face to face discussions. 

8. Meetings should be 

l Restricted to a maximum of 90 

minutes. 

l Should have an agenda 

circulated to participants in 

advance. 

l Minutes must be recorded with 

task responsibilities and 

deadlines. 

9. Keep a record of how your 

time is spent. 

10. Start your day early. You 

will be surprised how much 

can be achieve in first 2 hours. 

11. Treat time as if it is hard 

39 40 

(except change of passwords). 

Information Security Coordinator 

Faraz Khan (khan.faraz@siemens.com). 

earned money. 

Most of the above points come 

from Peter F. Drucker who died 

recently at the age of 95. Mr 

Drucker was an original thinker 

and has left more than two dozen 

books on economics, 

management and fiction. He was 

never employed by a corporation, 

but the corporate chiefs of the 

world kept their ears tuned to 

him. He gave the concept of 

“Knowledge Worker” some forty 

years ago. 

Recommended 

reading from his 

works is “The 

Effective Executive” 

which was initially 

published in mid 

sixties but is 

regarded as one the 

best books on 

management today.

Kema Test of Power Transformer Family Day In ... - Siemens Pakistan

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