Sales Brochure - FESPA

MARKETING CAMPAIGNFESPA’s roots in the printing industry mean we have in-depth knowledge of the market as well as 50 years ofexperience in delivering leading exhibitions.FESPA Eurasia will be supported by a strategic marketing strategy to attract key professionals to the event,focusing on Turkey and the key countries surrounding it:• Mixed media channels (adverts, web banners, advertorial) in key trade publications• Targeted emails to 200,000 database of global print professionals• Distribution of visitor leaflets via direct mail and magazine insertions• Promotional tools for exhibitors• Engagement in social media networks to deliver contentFESPA INVESTMENTIn addition to the marketing campaign, as part of FESPA’s Profit-for-Purpose commitment to the graphics community,the organsiation will undertake extensive activities to build relationships with key stakeholders and attract leadingprinters from across Central Asia, the Middle East and North Africa to the FESPA Eurasia exhibition.“FESPA Eurasia will bring new life to our community; it willbe the catalyst to push the industry forward.”Samir Sadikoğlu, Chief Operation Officer, ETFThis will make FESPA Eurasia a crucial event to engage with print solution providers from the region, but also anopportunity to build business in new prosperous markets.FESPA EURASIA, 3-5 OCTOBER 2013, ISTANBUL TURKEY | WWW.FESPAEURASIA.COM