Sales Brochure - FESPA

CONNECTING THE EURASIANPRINT COMMUNITY3-5 OCTOBER 2013 - ISTANBUL, TURKEYREGIONAL EXHIBITION FOCUSED ON THE WIDE FORMAT DIGITAL PRINTING, SCREEN PRINTING, SIGNAGE AND GARMENT DECORATION MARKETSSUPPORTED BYFESPA EURASIA, 3-5 OCTOBER 2013, ISTANBUL TURKEY | WWW.FESPAEURASIA.COM

FESPA EURASIAFESPA EURASIA will be the platform for the graphic and textile community in Turkey and the surrounding countries, wheresolution providers will search for new equipment and products to enhance their business.As Europe’s 6th largest economy, Turkey stands at the forefront of the world’s emerging markets. Experiencing rapideconomic growth and a buoyant retail market which has opened multiple opportunities and demand for the graphicsindustry.FESPA Eurasia gives you the chance to place your product portfolio in front of a focused international audience looking tomake investment decisions in new equipment and consumables. Coupled with FESPA’s expertise in delivering world-classprint exhibitions - with a proven track record of delivering audiences of over 65% decision makers - and providing uniqueeducational content, it is the perfect place for you to generate quality sales leads and get a great return on your investment.Focus: Wide format digital printing, screen printing, signage and garment decorationDuration: 3 daysVisitors: 8,000 print professionalsSize: 15,000m² with 150 exhibitors representing over 200 leading industry brandsReach: Over 50 countries“FESPA Eurasia will have a positive effect on the Eurasianprint market; many printers in the region don’t have aSchengen visa so are unable to attend other FESPA shows. AFESPA event in Istanbul will reach printers that FESPA’s mainEuropean and Asian events cannot.”Taner Guven, Owner, Optimum Digital PlanetINTERESTED IN EXHIBITING?For more information about FESPA Eurasia and toreserve a stand, please contact the FESPA team onsales@fespa.com or call 0044 1737 240788.FESPA EURASIA, 3-5 OCTOBER 2013, ISTANBUL TURKEY | WWW.FESPAEURASIA.COM

A FOCUSED EXHIBITIONFESPA Eurasia exhibition will focus on four key segments to provide a comprehensive display of products andsolutions for the professional print community:SCREEN PRINTING offering the graphics industry enhanced capabilitiesunrivalled by other printing techniques. The exhibition will focus on sign and graphics,glass and ceramics, and industrial applications.DIGITAL PRINTING primarily focused on the wide format sector for graphicsand textile applications, the exhibition will showcase the latest products, consumablesand software solutions.“I am excited FESPA Eurasia is being launched and hosted inIstanbul. Screenprinting lives in Istanbul! There are so manypresses there and it is home to some of the most innovativescreenprint shops in the world. The exhibition will be agreat place to share information and to be inspired for nextseason’s garment fashion!”Charlie Taublieb, Owner, Taublieb ConsultingGarment Decoration with Turkey as Europe’s 2nd largest supplierof clothing, FESPA Eurasia will be an attractive hub for the apparel sector coveringdecoration processes such as screen printing, direct-to-garment, heat transfer, laserappliqué and embroidery.Contact the FESPA team to enquireabout FESPA Eurasia, 3-5 October 2013,and reserve your prime place.Email sales@fespa.comor call +44 1737 240788Signage presenting the latest in display systems, digital signage, illuminatedsigns, fixtures and fittings for interior and exterior informational and architecturalsigns.

MARKETING CAMPAIGNFESPA’s roots in the printing industry mean we have in-depth knowledge of the market as well as 50 years ofexperience in delivering leading exhibitions.FESPA Eurasia will be supported by a strategic marketing strategy to attract key professionals to the event,focusing on Turkey and the key countries surrounding it:• Mixed media channels (adverts, web banners, advertorial) in key trade publications• Targeted emails to 200,000 database of global print professionals• Distribution of visitor leaflets via direct mail and magazine insertions• Promotional tools for exhibitors• Engagement in social media networks to deliver contentFESPA INVESTMENTIn addition to the marketing campaign, as part of FESPA’s Profit-for-Purpose commitment to the graphics community,the organsiation will undertake extensive activities to build relationships with key stakeholders and attract leadingprinters from across Central Asia, the Middle East and North Africa to the FESPA Eurasia exhibition.“FESPA Eurasia will bring new life to our community; it willbe the catalyst to push the industry forward.”Samir Sadikoğlu, Chief Operation Officer, ETFThis will make FESPA Eurasia a crucial event to engage with print solution providers from the region, but also anopportunity to build business in new prosperous markets.FESPA EURASIA, 3-5 OCTOBER 2013, ISTANBUL TURKEY | WWW.FESPAEURASIA.COM

GEOGRAPHIC REACHFESPA Eurasia will attract visitors from:FESPA Eurasia will be an international exhibition bringing together the community from Turkeyand the neighbouring countries, providing a platform to generate business with printers and signmakersfrom across the region.RussiaA bridge between Europe and Asia - Istanbul is within reach of over 1.5 billion people and a combinedGDP of over USD 23 trillion via neighbouring countries in Europe, Central Asia, the Middle East andNorth Africa.With an average GDP growth rate of 4.82%* across the region - currently out-performing countriessuch as Japan, USA and Australia - it is an attractive proposition for doing business.FESPA will engage with key printers and stakeholders across the countries to deliver a quality andprofessional audience to FESPA Eurasia.KosovoAlbaniaCENTRAL LOCATIONThe exhibition will be held in the vibrant and prosperous city of Istanbul, Turkey - the perfect location to bringtogether the graphic community in a hub for innovative printing and signage.Taking place at the CNR Expo, it is ideally located just 10 minutes from Atatürk International airport, makingit easy for visitors and exhibitors alike to get to FESPA Eurasia. As the 8th busiest airport in Europe, AtatürkInternational airport receives more than 35 million passengers a year and is a central hub for the region withflights from over 150 destinations.“Finally FESPA in Turkey! It will be a prime opportunity forprinters from Turkey and the surrounding countries to gainaccess to a FESPA exhibition.”Hakun Barat, General Manager, Aykur Emprime & Dijital Baski*Trading EconomicsFESPA EURASIA, 3-5 OCTOBER 2013, ISTANBUL TURKEY | WWW.FESPAEURASIA.COM

ABOUT FESPAFESPA was founded in 1962. Over the past 50 years FESPA hasbecome the markets leading industry exhibition organiser.As a federation of screen and digital printing trade associations,at the heart of FESPA’s mission is to connect and support the36 national associations1 global teamglobal community of print service providers. It achieves thisthrough print exhibitions on a global scale, but more importantlyits ‘Profit-for-Purpose’ ethos by reinvesting millions of Euros ofsurplus revenues to deliver a number of valuable benefits.FesPaReinVestmentRePoRt 2012aedesPROFIT-FOR-PURPOSEFESPA’s business model ofreinvesting surplus revenues backinto the industry, means theexhibitions are host to uniqueeducational content, providing thecommunity with market specific,business critical information notattainable anywhere else.to DiscoVeR moRe aboUt FesPa Visit www.fespa.comABOUT AREDARED is the Sign and Printing Association in Turkey and a member of FESPA.Founded in 2000, their purpose is to represent the interests of the local communityto provide information to help their members’ businesses and sustain the growthof the industry. Active in delivering numerous educational events in Turkey –training seminars, conferences, and courses – they also represent the industry withthe Chamber of Commerce and offer legal advice.ARED will directly benefit from the FESPA Eurasia exhibition by gaining surplusrevenues to invest in projects and activities for the advantage of the community.INTERESTED IN EXHIBITING?For more information about FESPA Eurasiaand to reserve a stand, please contact theFESPA team on sales@fespa.comor call 0044 1737 240788.www.fespaeurasia.comBU FUAR 5174 SAYILI KANUN GEREĞİNCE TOBB (TÜRKİYE ODALAR VE BORSALAR BİRLİĞİ) İZNİ İLE DÜZENLENMEKTEDİR.THIS EXHIBITION IS ORGANISED UNDER THE PERMISSION OF TOBB ACCORDING TO THE LAW 5174.