SABMiller plc - Corporate Presentation - SABMiller India
SABMiller plc - Corporate Presentation - SABMiller India
SABMiller plc - Corporate Presentation - SABMiller India
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Mainstream brandsGlobalPremiumLocalPremiumMainstreamAffordable/EconomyMainstream brands are at the core of ourbrand portfolios and the main contributorsto volume sales:• In 2011 sales volumes by CR Snow in Chinapassed 100 million hectolitres• Previously a regional brand, Poker is nowa market leader across Colombia and oneof the most profitable brands in Bavaria’sportfolio• Castle Lager’s sponsorship of South Africa’s2010 FIFA World Cup team, and a morerecent campaign, ‘It all comes together witha Castle’, have driven double-digit growth14