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Baywood Hotels, Inc.

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InveStMentS<br />

Cycles challenge every business. Real estate and<br />

hotel development is particularly vulnerable, as it<br />

is fundamentally a long-term investment based on<br />

short-term facts.<br />

It is our corporate belief that successful developers<br />

must be uncompromising in their investment<br />

standards during growth periods, and have the<br />

ability and courage to act on opportunities during<br />

declining periods. They must continuously strive to<br />

make sound long-term decisions, while maintaining<br />

flexibility to diversify and adapt quickly to inevitable<br />

changes that may disrupt even the most well<br />

orchestrated project.<br />

MAnAGeMent SeRvICeS<br />

At <strong>Baywood</strong> <strong>Hotels</strong> we take pride in our fundamental<br />

daily operational philosophy and in our “hands-on<br />

approach” to managing our hotels. We define “hands<br />

on” as property-level empowerment with tireless<br />

support from our corporate office. Both corporate<br />

and hotel team members develop a respect for<br />

and intimate knowledge of each property, the local<br />

community it serves, and the individual expectations<br />

of its clientele and associates. We employ a<br />

proactive customer service approach, recognizing<br />

that superior guest service is the key to profitability<br />

and lasting success.<br />

SALeS AnD MARketInG<br />

The success of any hotel operation depends on an<br />

effective sales & marketing strategy. The philosophy<br />

behind <strong>Baywood</strong> <strong>Hotels</strong>, <strong>Inc</strong>.’s sales and marketing<br />

program is to successfully implement a flexible,<br />

customized and comprehensive sales and marketing<br />

plan that will set an effective standard for marketing<br />

efforts in the coming year. Our marketing plans are<br />

based on realistic goals and all marketing efforts<br />

strive to produce incremental increases in both<br />

revenue and bottom line profitability.<br />

achievement<br />

Hilton Garden Inn, Silver Spring, MD<br />

Courtyard SeaWorld/<br />

Lackland, San Antonio, tX<br />

“Al Patel and <strong>Baywood</strong> <strong>Hotels</strong> are<br />

exemplary franchisee partners. They<br />

have numerous hotels with us and<br />

several more approved. This includes<br />

the approval of five Home2 Suites by<br />

Hilton projects, Hilton’s newly launched<br />

brand. They are truly brand pioneers<br />

and very professional to work with. In<br />

addition, they are consistently strong<br />

operators and builders due to their<br />

extensive experience. All at <strong>Baywood</strong><br />

<strong>Hotels</strong> are a delight to work with.”<br />

—Craig Mance, Senior Vice President,<br />

Franchise Development,<br />

Hilton <strong>Hotels</strong> Worldwide<br />

Hampton Inn and Suites,<br />

Lakeland, FL<br />

Fairfield Inn & Suites – Lobby,<br />

BWI Airport, Linthicum, MD

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