Class #4 Notes - PDF Document - Knowledge Quest

Slide 28 Steps to a Profitable Online Business• Last Week’s Review• Free/Inexpensive Marketing• Set-up your Facebook page• Consider how to use Twitter, etc.• PPC can be cheap, but be careful•This week…• www.KnowledgeQuestMaps.com/Class-Notes.html• Send a follow-up note• Auto-responders• Broadcast emails• Craft your offer____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Slide 48 Steps to a Profitable Online BusinessThe steps of your workflow:DownloadpageWelcomeEmailCreateWeb FormWrite AutoEmailsUpload toWebsite____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Slide 58 Steps to a Profitable Online BusinessHow this works for your visitors:Arrive onWebsiteNewsletterSign-upWelcomeEmailFollow-upEmailsDownloadPage____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Slide 68 Steps to a Profitable Online Business• Types of Autoresponder Series:• Guided tour of your website with free samples• Series of helpful articles (useful but incomplete)• Cross promotional articles with JV partners• Include affiliate links when available• Anything that you want everyone to know up front.• Timing of Autoresponder Emails• Every day for 5 days• Once a week (same day/same time)____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Slide 78 Steps to a Profitable Online Business• Begin Newsletters• Create template• Or use plain text email• Set a schedule• Once a week (not more)• Twice a month (not less)• Write when ready or write in advance____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Slide 88 Steps to a Profitable Online Business• Newsletter Tips• Consistency/Predictability• 3 to 1 ratio• 3 helpful articles / free information• 1 sales pitch• Be yourself / be humorous if possible• Don’t let “unsubscribes” get you down• If sales letter/product announcement, keep it focused.• Include your contact information____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Slide 98 Steps to a Profitable Online Business• Create your offer• Product pages should have only one choice• Buy or don’t buy• Remember that you are offering a solution to aproblem; not just a product• Always write with WIIFM in mind• Relate with your reader by putting yourself in his/hershoes. Remember what it felt like before youdiscovered your solution. Tell your story.• Establish trust with understanding / authority____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Slide 108 Steps to a Profitable Online Business• Product / Sales pages should NOT include:• Google ads• Banner / sidebar ads• Links to other websites• Product / Sales pages should include:• Samples• Testimonials• Your story•Can’t resist offer____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Slide 118 Steps to a Profitable Online Business• Can’t Resist Offer:• Scarcity•Time limit• Great value for price• Extra bonuses• Immediate / speedy delivery• Money-back guarantee• Secure payment processor• Tell them what to do____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Slide 128 Steps to a Profitable Online Business• Once offer is ready…• Tell your newsletter list• Give main points• Tell them that there is a free sample• Provide link to sales letter• Let your JV partners know• Swap offers• Provide affiliate commission• Get the word out through social media• Provide a viral incentive____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Slide 138 Steps to a Profitable Online Business• Then get ready…• To fill your orders and/or• Tweak your offer• In Conclusion…• Psalm 127:1-2• Proverbs 11:25• Proverbs 9:9• Now are you ready to do it again?____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________