Annual Report 2002 - Fiskars Corporation

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8Fiskars BrandsFiskars’ biggest industrial operations consist of consumerproducts organized under a subsidiary called Fiskars Brands,Inc. Fiskars Brands is a global manufacturer of brandedconsumer products serving the needs of volume purchasersworldwide. Headquartered in Madison, Wisconsin, FiskarsBrands is organized in three distinct product categories– School, Office and Craft; Garden; and Leisure products. Theextensive variety of Fiskars branded consumer products aresold worldwide under recognized brand names.Fiskars has for centuries been at the forefront of innovationand engineering, creating award-winning products thatdelight consumers with elegant solutions. Regular advancesin technology, innovation and design, ergonomic and functionalenhancements, line extensions and cost improvementsare some of the ways Fiskars Brands continues to increasecustomer satisfaction and brand loyalty.In today’s global marketplace, Fiskars Brands’ multinationalexperience, global marketing and distribution capabilitiesare a key strategic advantage. With 4000 employees inover 20 countries on three continents, Fiskars Brands maintainsdedicated manufacturing, sales and distribution facilitieson a global basis focusing on specific countries andbranded product lines. Fiskars Brands products are marketedand distributed in North and Central America, Europe andthe Asian Pacific markets. The products, which are manufacturedprimarily in the United States, Finland, UK, Germany,Italy, Norway, Sweden, Poland and Russia are distributedprimarily through nationally and internationally knownretailers.Fiskars continues to focus on development of innovativeconsumer solutions. Globally renowned strengths in branding,customer services, product development and internationalmanufacturing and distribution make Fiskars Brandsone of the leading manufacturers and marketers in theworld.NET SALES BY PRODUCT CATEGORYSchool, Office and Craft 47%Garden 43%Leisure 10%NET SALES BY MARKET AREANorth America 68%Other Europe 18%William J.DentonKEY INDICATORS M€ 2002 2001Net sales 693 731Share of total net sales 96% 96%Operating profit 27 11Personnel 3 899 4 247Scandinavia 8%Finland 3%Other 3%
FISKARS BRANDS9Honest design“Appearance should tell simplyand honestly what an objectis used for, and stress itsquality, functionality, safetyand comfort.”– Olavi Lindén
Page 1: Annual Report 2002
Page 4: 2Awarded productsHEDGE SHEARiF Desi
Page 7: PRESIDENT’ S REVIEW5trial product
Page 13 and 14: FISKARS BRANDS11website (teachers.f
Page 15 and 16: INHA WORKS13Designing for successTh
Page 17 and 18: REAL ESTATE GROUP15Creativity is de
Page 19 and 20: 172002FINANCIALSTATEMENTS18 Report
Page 21 and 22: REPORT BY THE BOARD OF DIRECTORS19I
Page 23 and 24: 21Net sales by business area1.1.-31
Page 25 and 26: Consolidated Balance Sheet23Dec. 31
Page 27 and 28: Statement of Changes in Consolidate
Page 29 and 30: Notes to the Financial Statements27
Page 31 and 32: 29Balance sheet, assets (currency d
Page 33 and 34: 31CONSOLIDATED PARENT COMPANY2002 2
Page 40 and 41: 38NOTES TO THE FINANCIAL STATEMENTS
Page 42 and 43: 40Five Years in Figures2002 2001 20
Page 44 and 45: 42Other Information on Shares and S
Page 46 and 47: 44Parent Company Income Statement20
Page 48 and 49: 46Proposal by the Board of Director
Page 50 and 51: 48AddressesManufacturing and SalesC

Annual Report 2002 - Fiskars Corporation

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