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Chapter11Collecting primary data using questionnairesLavrakas, P.J. (1993) Telephone Survey Methods: Sampling, Selection and Supervision. Newbury Park,CA: Sage.Miller, D.C. and Salkind, N.J. (eds) (2002) Handbook of Research Design and Social Measurement(6 th edn). Thousand Oaks, CA: Sage.Mitchell, V. (1996) ‘Assessing the reliability and validity of questionnaires: an empirical example’,Journal of Applied Management Studies, Vol. 5, No. 2, pp. 199–207.Nando’s (2008) ‘Talk to us’. Available at: http://www.nandos.co.uk/faq/CU/Contact_Us.html#[Accessed 27 April 2008.]Oppenheim, A.N. (2000) Questionnaire Design, Interviewing and Attitude Measurement (new edn).London: Continuum International.Robson, C. (2002) Real World Research (2 nd edn). Oxford: Blackwell.Rogelberg, S.G. and Stanton, J.M. (2007) ‘Understanding and dealing with organizational surveynonresponse’, Organizational Research Methods, Vol. 10. pp. 195–208.Rose, D. and Pevalin, D.J. (2003) ‘The NS-SEC explained’, in D. Rose and D.J. Pevalin (eds) A Researcher’sGuide to the National Statistics Socio-economic Classification. London: Sage, pp. 28–43.Schrauf, R.W. and Navarro, E. (2005) ‘Using existing tests and scales in the field’, Field Methods,Vol. 17, No. 4, pp. 373–93.Snap Surveys (2008) ‘Snap Surveys: The complete survey solution’. Available at: http://www.snapsurveys.com [Accessed 20 April 2008.]Sphinx Development (2008) ‘Sphinx Development’. Available at: http://www.sphinxdevelopment.co.uk/[Accessed 20 April 2008.]SurveyMonkey.com (2008) SurveyMonkey.com. Available at: http://www.surveymonkey.com[Accessed 20 April 2008.]Taylor, B. (2007) ‘More poll questions than answers’. Available at: http://news.bbc.co.uk/1/hi/scotland/6264483.stm [Accessed 14 April 2008.]Tharenou, P., Donohue, R. and Cooper, B. (2007) Management Research Methods. Melbourne:Cambridge University Press.Thompson and Surface (2007) ‘Employee surveys administered online – attitudes to the medium,non-response, and data representativeness’, Organizational Research Methods, Vol. 10, No. 2,pp. 241–61.Usunier, J.-C. (1998) International and Cross-Cultural Management Research. London: Sage.Witmer, D.F., Colman, R.W. and Katzman, S.L. (1999) ‘From paper and pen to screen and keyboard:Towards a methodology for survey research on the Internet’, in S. Jones (ed.) Doing InternetResearch. Thousand Oaks, CA: Sage, pp. 145–62.Further readingdeVaus, D.A. (2002) Surveys in Social Research (5 th edn). London: Routledge. Chapters 7 and8 provide a detailed guide to constructing and administering questionnaires, respectively.Dillman, D.A. (2007) Mail and Internet Surveys: The Tailored Design Method (2 nd edn).Hoboken, NJ: Wiley. The updated second edition of this classic text contains an extremelydetailed and well-researched discussion of how to design postal and Internet-based questionnairesto maximise response rates. The new appendix is particularly helpful regardingrecent developments.Foddy, W. (1994) Constructing Questions for Interviews and Questionnaires. Cambridge:Cambridge University Press. This contains a wealth of information on framing questions,including the use of scaling techniques.406