Presentation of the ERSIA FRANCE NORMANDE - Sersia France

Presentation of theERSIA FRANCE NORMANDETomate daughter of RICARDOBreed identity card in a few figures:Population numbers (UNCEIA data 2007)French population 470 000Number in milk recording 250 000Number of French first AIs 369 116Dairy qualities (corrected lactation data IE 2007)Length of lactation337 daysAverage milk production 8 100 kg of standard milk (7%)Average fat content 4.28 %Average protein content 3.64 %Beefing qualities (source S.Delaunay 2002)Carcass weight of young steers at 21 months377 kgCarcass weight of cows at 6.4 years345 kgCarcass weight of beef steers between 28 and 36387 kgmonthsThe assets of theERSIA FRANCE NORMANDE:Thanks to the partnership with the selection units CREAVIA and AMELIS, our selection is one of themost effective and reliable in the world: an intense selection programme, using the individual testingon feed conversion but also genomic selection, makes it possible to test 140 bulls every year.Remarkable dairy qualities:Champion of the dual purpose breeds for milk production with 7 326 kg of milkMilk very rich in protein: 36,4 g/kg of total proteinProteins that provide a considerable increase in cheese yield: + 5,4 % thanks to the highproportion of Kappa casein BBBUnequalled breeding qualities:Exceptional fertility: + 10 % compared with specialised dairy breeds ( Rencontre RechercheRuminants, 2005)Pigmentation of the mucous membranes and coat colour enabling the breed to adapt to avariety of environmentsCalving ease + Docility = easy-going cowsVery good enhanced value of cull cows and males:The Normande calf commands a price 64 % higher than a calf from a specialised dairy breedERSIA France 19 bd Nominoë 35740 PACE

Why use the Normande breed in your crossbreeding programmes?Fertility: cows which are more fertileLongevity: cows in good shape and more hardyIncrease your protein content by 0.14%Vitality : more vigourous calves, easy to rearERSIA FRANCE genetics: genetics that have proved their worthSERSIA FRANCE is the only company to offeryou sexed semen from Normande bulls:Right now you can reserve your doses of sexedsemen for REDONDO, RAFIOT and TARPAULIN.Daughter of REDONDOOur Champions at world level:TELERAMA, TRABAN, SAINTYORRE, TREMOUSSIN but also NIVEA, JOACHIM and IDRIS.The main countries where the breed is exported: COLUMBIA, CHILE, SWITZERLAND, USA, CZECHREPUBLIC, SENEGAL…SERSIA FRANCE is also involved in sectordevelopment programmes and technicalsupport in many countries:For example the UMATA programme inCOLUMBIA since 2001 in partnership withAsonormandoA genetic improvement project with a strongsocial character (5000 members, 14000heifers):Technical support in artificialinsemination and training technicians inherd managementExclusive distribution of SERSIANormande BullsERSIA France 19 bd Nominoë 35740 PACE