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THE BIG NEWSA B O U T S M A L L G R A D E R STHE BIG NEWSA B O U T S M A L L G R A D E R SIssue 1JuLY 2008Report From ConExpo 2008By Bryan Abernathy, Vice President Sales & MarketingConExpo comes along only once in threeyears but, I can tell you, it sure was worththe wait. At ConExpo 2005, we were stillin the midst of re-launching Champion asa private family-owned business. A lot hashappened since then, and ConExpo 2008gave us the chance to show off some of ourrecent achievements.The “big” surprise for visitors was ourintroduction of the industry’s first ProductionClass Graders, our new C110/116 modelgraders. One of the highlights of the showfor me was the time we spent with atrue champion, Mr. George Chuvalo. Werecruited Mr. Chuvalo, one of the greatboxers of the Ali/Foreman era, to help usunveil our new “heavyweight Champion.”He proved to be everything that the title of“champion” represents, and it was an honorto have a few days with him.Our Production Class Graders bridgethe gap between our line of CompactGraders and the large graders producedby traditional OEMs, weighing in around24,000 lbs. and powered by a Tier 3133 hp Cummins engine. Grader peoplehave recognized that gap as an obviousshortcoming in the equipment world formany years. We were very proud to presentour answer at ConExpo, and to show howProduction Class Graders are the rightmachine for customers who need moreearthmoving power than a compact grader,while still outperforming large graders formaneuverability, versatility, and operatingefficiency. Visitors’ response was veryenthusiastic, and we’re looking forward tobringing the C110 and C116 models onstream within the year.Along with the huge engineering effort thatwent into the C110 and C116, our teamwas still able to continue refining advancedfeatures for our complete line. Our C86model on display was outfitted with aMoba blade control system while the C110demonstrated a 3D GPS system courtesy ofCarlson Software. We owe a special thanksto Moba’s Joey Farrell and Todd Newsomas well as Dave Jordan from Carlson. Theypulled out all the stops to have the systemsready for showtime, then stayed on to do agreat job representing Champion throughoutthe show. We were also proud to announceour upcoming Tier 3 emissions compliancefor all Champion Compact Graders. Watchfor further announcements this Fall as ournew “green” machines start rolling out.Including our two Production Class models,the Champion lineup will include a full rangeof seven graders that set the standardfor environmental performance as well asproductivity and safety.Good luck, Strongco!Champion is pleased to welcomeStrongco Equipment as our authorizeddealer in Ontario, Canada. We are alsopleased to remind you that, contraryto some reports, Strongco has notpurchased Champion Motor Graders!Some confusion has resulted from ourshared history with Champion MotorGrader Sales Limited, a retail division ofVolvo Group Canada that was recentlyacquired by Strongco. Under the neworganization, the Ontario locationsof Strongco will continue servicingChampion customers, and Championwill continue to manufacture theindustry’s most versatile graders.Big ideas at work in small graders!

Jack KnowsWhat Makes AChampionWoolwich, Maine – Jack Shaw is not oftena man of many words but recently, he sentan email to Champion’s Bryan Abernathy:“Dear Champion, I wanted to let you knowmy opinion on the new grader I purchasedin 2007 from Chadwick-BaRoss in Maine.I have operated and owned older graders formany years, and I find the new Champion…With 47 years of grading behind him, Shawis ready for Champion comfort: “Somenights, I wish my days were longer so Icould stay in the cab with the stereo on!”to be the finest built,great to operate andan all around wonderfulmachine. Thank you,Jack Shaw, Woolwich,Maine.”According to Bryan,“I get a lot of emails,but not often do peopletake the time to writeus and tell us how satisfied they are withtheir machine purchase. I was so pleasedthat I had copies printed up and distributedto our guys on the floor. It’s exciting for all ofus because it’s about customer satisfactionand providing owners and operators with apositive experience.”Jack Shaw & Sons is not untypical of manyChampion customers. The family firm gradestown roads that follow the Atlantic coastline,as well as all the roads on Westport Island.After looking at other machines, Jack said,“I knew that with the road profile that I haveand the kind of work that I do, even with 47Jack Shaw appreciates how his C80operates on winding roads: “It’s just sowell thought out. With our terrain, thehydraulic system is very responsive andthe in-service brake works perfectly.”years of running a grader, this was going torequire the perfect machine: simple to run,power to cut and push anything, something Iwould be comfortable in if I had to spend thewhole day, bring me home quickly and safely,and fuel efficient. I found it in a Champion.”Visit us online for the full storyChampion Financing OffersService To Bank OnCharlotte, NC – Champion dealers haveadded something new to theirtoolkit to provide customerswith the best in serviceand value in their graderpurchase.Gary Abernathy, Presidentof Champion Motor Graders,recently announced theformation of ChampionFinancial Services tohelp customers simplifytheir equipment financing.“Customers often had to explain what amotor grader is to a banker, and why a newgrader would be a valuable acquisitionfor their company.”Champion Financial Servicesteamed up with TCF EquipmentFinance, Inc. (“TCFEF”),providing a financial servicespartner that speaks the languageof equipment owners andoperatorsShane Gest, the North CarolinaRepresentative of TCFEF,acknowledged that Championis a familiar name. “A number ofChampion dealers have used our servicespreviously and they helped us understandthe value in the machines. We like to workwith companies that are market leaders,so we look forward to working withChampion’s dealers and customers.”Through Champion Financial Services,local dealers will offer a complete packageof financing terms based on the customer’sindividual needs and resources. Examplesof the financing or leasing options availableinclude a Fair Market Value (FMV) Lease,First Amendment Lease, Lease Purchase/Finance Lease, Operating Leases, TaxLeases, to name only a few.Visit us online for the full storyVisit us online at www.championmotorgraders.us/newsletter for these stories and more.

Putting OurFoot Down ForGrader SafetySmall Graders“Make It Big” InIsland CommunitiesWhen space is at a premium, small graders gowhere the big graders can’t!Like many coastal areas, VancouverIsland poses special problems for pavingbusinesses. A rocky terrain, limited buildingland and environmental regulations restricthow and where graders can operate.These conditions led two of the Island’slargest paving companies to add compactgraders to their fleet with Champion.In congested worksites, ChampionGraders get the job done with room tospare for other equipment and for safety.Capital City Paving Ltd. specializes inresidential and small commercial pavingprojects in the City of Victoria and on thelocal islands, with a fleet of four full-sizegraders. Russ Trace, a partner in the firm,says, “My grader operators are continuallyworking uphill, downhill and around cornersof rock. We often have to pave around trees,rather than take them out.” Operator JackFantetti agrees: “With its hydrostatic drive,the Champion is the perfect machine forsmaller projects that require detailing andfinish grading. For a small machine, it is reallypowerful and pushes quite a bit of material,even going uphill.”At Island Asphalt, where Fred McMurray isEquipment Manager, a Champion C80 runsalongside seven large graders. “These smallgraders keep us very competitive in thesmaller market. They’re just built better. Andwhen we have a job out on one of the smallislands, we can just drive it onto the ferry.”Visit us online for the full storyA Champion adthat has beenrunning recentlyhas attractedattention in andout of the industry.Under the heading “Your OperatorDeserves A Brake,” the ad shows acouple of school children crossing thestreet in front of a Champion Grader.Its purpose is to highlight the needfor safety on graders that spend alot of time on public streets, whetherroading between jobsites or performingmaintenance tasks. That’s why a pedaloperatedservice brake is standardequipment on every Champion Grader.At the 2008 Association of EquipmentManufacturers Marketing Conference,this ad earned recognition as PICA“Measures of Excellence” award winner.The awards are presented by a jury ofindustry publishers and editors.Equipment safety is a concern that’snear and dear to all of us at Champion.Our concern is reflected in morefeatures of our graders, too, such asfully tested ROPS/FOPS protection and360 o visibility from the cab.We appreciate the extra boost fromAEM in helping us to get the word out!The Big News About Small Graders

Dealer AnnouncementsASC Sets The Champion StandardIn The SoutheastOne of America’s largest and most respectedequipment distributors has expanded itsrepresentation of Champion Motor Graders inthe Southeast region.ASC will serve Champion customers through itslocations in Alabama, Georgia, North and SouthCarolina, Tennessee and the Florida Panhandle.The company first took on the Championline three years ago and quickly became ourlargest dealer. Despite today’s tough economy,ASC is continuing to surpass its previousrecord for Champion orders. Well recognizedas a major distributor of Volvo machinery,ASC claims the mission of the company is“…to be considered both by customers andcompetitors as the benchmark dealership ofconstruction equipment within our territory.”With its head office in Charlotte, NC, ASC isalso an old friend and neighbor of Champion.Its operations employ more than 300 salesrepresentatives, service technicians andsupport staff. “We’re very pleased to havean organization of ASC’s strength andstature joining the nationwide Championservice network.”For the Champion dealer locationTHE BIG NEWSnearest you, visit:www.championmotorgraders.usA B O U T S M A L L G R A D E R SThe Champion ReportFrom ConExpoTHE BIG NEWSA B O U T S M A L L G R A D E R SWhat’s InsideIssue 1 - June 2008• Small Graders Go Where Big Graders Can’t In Island Communities• 47-Year Grader Vet Is Our “Maine Man”• Champion Safety Wins Marketing Award• Introducing Champion Financial Services• ASC Takes On Champion Line For The SoutheastCover StoryGeorge Chuvalo was a big hit at ConExpo,and so was the new “heavyweight Champion”C116 Production Class Grader.More News Online...Visit the Champion website for all the latest details on these stories,plus complete details on Champion products and customer applications.www.championmotorgraders.us/newsletter8844 Mount Holly RoadCharlotte, North Carolina 28214Big ideas at work in small graders!