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STRATIFICATIONSurvey per state and geographic areas- August 2009 -STRATIFICATIONSTATE SENT ANSWERED %D.F. & EDO. MEX. 8,020 904 11.28 %OUTSIDE MEXICO CITY 9,321 1,097 11.79 %THE WHOLE COUNTRY 17,341 2,004 11.56 %AGUASCALIENTES 163 16 9.82 %BAJA CALIFORNIA NORTE 225 16 7.11 %BAJA CALIFORNIA SUR 95 6 6.32 %CAMPECHE 124 14 11.29 %COAHUILA 314 16 5.10 %COLIMA 109 10 9.17 %CHIAPAS 266 49 18.42 %CHIHUAHUA 251 24 9.56 %DISTRITO FEDERAL 5,450 607 11.14 %DURANGO 132 16 12.12 %ESTADO DE MÉXICO 2,570 298 11.60 %GUANAJUATO 591 82 13.87 %GUERRERO 230 30 13.04 %HIDALGO 241 38 15.77 %JALISCO 898 92 10.24 %MICHOACÁN 388 45 11.60 %MORELOS 320 50 15.63 %NAYARIT 96 9 9.38 %NUEVO LEÓN 788 69 8.76 %OAXACA 292 41 14.04 %PUEBLA 621 94 15.14 %QUERÉTARO 360 42 11.67 %QUINTANA ROO 216 26 12.04 %SAN LUIS POTOSÍ 272 15 5.51 %SINALOA 270 23 8.52 %SONORA 216 19 8.80 %TABASCO 238 35 14.71 %TAMAULIPAS 347 32 9.22 %TLAXCALA 98 17 17.35 %VERACRUZ 817 126 15.42 %YUCATÁN 247 32 12.96 %ZACATECAS 96 15 15.63 %CENTRAL WESTERN AREA 2,245 254 11.31 %NORTHEAST AREA 1,817 147 8.09 %NORTHWEST AREA 1,189 104 8.75 %PERIPHERAL AREA 4,210 539 12.80 %SOUTHEAST AREA 2,430 353 14.53 %NORTHWEST AREABaja California NorteBaja California SurChihuahuaDurangoSinaloaSonoraNORTHEAST AREACoahuilaNuevo LeónSan Luis PotosíTamaulipasZacatecasPERIPHERAL AREAEstado de MéxicoHidalgoMorelosPueblaQuerétaroTlaxcalaCENTRAL WESTERNAREAAguascalientesColimaGuanajuatoJaliscoMichoacánNayaritSOUTHEAST AREACampecheChiapasGuerreroOaxacaQuintana RooTabascoVeracruzYucatánInformation available at: www.boletin.com.mx/research
LEADER BRANDS 2009COUNTRY & AREAS1Based on DESKTOP COMPUTERS you sell, which percentage corresponds to branded computers?THE WHOLE COUNTRYSent 17,341Answered 2,004 11.56%# %1 5% branded 95% unbranded 390 19.46%2 10% branded 90% unbranded 254 12.67%3 20% branded 80% unbranded 209 10.43%4 30% branded 70% unbranded 199 9.93%5 40% branded 60% unbranded 128 6.39%6 50% branded 50% unbranded 160 7.98%7 60% branded 40% unbranded 64 3.19%8 70% branded 30% unbranded 65 3.24%9 80% branded 20% unbranded 90 4.49%10 90% branded 10% unbranded 75 3.74%11 95% branded 5% unbranded 63 3.14%12 I only sell branded computers 118 5.89%13 I don’t sell branded computers 94 4.69%14 I only sell unbrandedcomputers 88 4.39%15 Not answered 7 0.35%D.F. & EDO. MEX.Sent 8,020Answered 905 11.28%# %1 5% branded 95% unbranded 165 18.23%2 10% branded 90% unbranded 97 10.72%3 20% branded 80% unbranded 76 8.40%4 30% branded 70% unbranded 78 8.62%5 40% branded 60% unbranded 61 6.74%6 50% branded 50% unbranded 75 8.29%7 60% branded 40% unbranded 33 3.65%8 70% branded 30% unbranded 35 3.87%9 80% branded 20% unbranded 44 4.86%10 90% branded 10% unbranded 44 4.86%11 95% branded 5% unbranded 39 4.31%12 I only sell branded computers 77 8.51%13 I don’t sell branded computers 45 4.97%14 I only sell unbrandedcomputers 33 3.65%15 Not answered 3 0.33%OUTSIDE MEXICO CITYSent 9,321Answered 1,099 11.79%# %1 5% branded 95% unbranded 225 20.47%2 10% branded 90% unbranded 157 14.29%3 20% branded 80% unbranded 133 12.10%4 30% branded 70% unbranded 121 11.01%5 40% branded 60% unbranded 67 6.10%6 50% branded 50% unbranded 85 7.73%7 60% branded 40% unbranded 31 2.82%8 70% branded 30% unbranded 30 2.73%9 80% branded 20% unbranded 46 4.19%10 90% branded 10% unbranded 31 2.82%11 95% branded 5% unbranded 24 2.18%12 I only sell unbrandedcomputers 55 5.00%13 I don’t sell branded computers 49 4.46%14 I only sell branded computers 41 3.73%15 Not answered 4 0.36%CENTRAL WESTERN AREASent 2,245Answered 254 11.31%# %1 5% branded 95%unbranded 60 23.62%2 10% branded 90%unbranded 37 14.57%3 20% branded 80%unbranded 27 10.63%4 30% branded 70%unbranded 23 9.06%5 40% branded 60%unbranded 15 5.91%6 50% branded 50%unbranded 25 9.84%7 60% branded 40%unbranded 6 2.36%8 70% branded 30%unbranded 8 3.15%9 80% branded 20%unbranded 14 5.51%10 90% branded 10%unbranded 7 2.76%PERIPHERAL AREASent 4,210Answered 539 12.80%# %1 5% branded 95%unbranded 94 17.44%2 10% branded 90%unbranded 73 13.54%3 20% branded 80%unbranded 51 9.46%4 30% branded 70%unbranded 57 10.58%5 40% branded 60%unbranded 33 6.12%6 50% branded 50%unbranded 52 9.65%7 60% branded 40%unbranded 13 2.41%8 70% branded 30%unbranded 11 2.04%9 80% branded 20%unbranded 28 5.19%10 90% branded 10%unbranded 29 5.38%NORTHWEST AREASent 1,189Answered 104 8.75%# %1 5% branded 95%unbranded 16 15.38%2 10% branded 90%unbranded 15 14.42%3 20% branded 80%unbranded 14 13.46%4 30% branded 70%unbranded 9 8.65%5 40% branded 60%unbranded 8 7.69%6 50% branded 50%unbranded 9 8.65%7 60% branded 40%unbranded 1 0.96%8 70% branded 30%unbranded 4 3.85%9 80% branded 20%unbranded 4 3.85%10 90% branded 10%unbranded 4 3.85%NORTHEAST AREASent 1,817Answered 147 8.09%# %1 5% branded 95%unbranded 21 14.29%2 10% branded 90%unbranded 18 12.24%3 20% branded 80%unbranded 21 14.29%4 30% branded 70%unbranded 20 13.61%5 40% branded 60%unbranded 9 6.12%6 50% branded 50%unbranded 10 6.80%7 60% branded 40%unbranded 1 0.68%8 70% branded 30%unbranded 6 4.08%9 80% branded 20%unbranded 8 5.44%10 90% branded 10%unbranded 3 2.04%SOUTHEAST AREASent 2,430Answered 353 14.53%# %1 5% branded 95%unbranded 90 25.50%2 10% branded 90%unbranded 50 14.16%3 20% branded 80%unbranded 38 10.76%4 30% branded 70%unbranded 41 11.61%5 40% branded 60%unbranded 19 5.38%6 50% branded 50%unbranded 18 5.10%7 60% branded 40%unbranded 17 4.82%8 70% branded 30%unbranded 9 2.55%9 80% branded 20%unbranded 9 2.55%10 90% branded 10%unbranded 4 1.13%COMPUTERS, NOTEBOOKS, NETBOOKS & SERVERSIn the two last years, the branded DESKTOP COMPUTERS earned 5 percentage points,regarding the unbranded computers. In this occasion they won only one percentagepoint, evolving in the following way:DESKTOP COMPUTERS<strong>Download</strong> the Survey in PDF: www.boletin.com.mx/research/pdfBranded DESKTOP COMPUTERSYear Branded Unbranded2008200926%27%74%73%
Page 4 and 5: LEADERBRANDS 2009Positioning of the
Page 8 and 9: 2How many DESKTOP COMPUTERS do you
Page 10 and 11: 4Based on branded DESKTOP COMPUTERS
Page 12 and 13: 5Based on NOTEBOOKS you market, whi
Page 14: 6Based on NETBOOKS you market, whic
Page 17 and 18: SERVERSTop 5 State by StateState #1
Page 19 and 20: BASIC PC PROCESSORSTop 5 State by S
Page 21 and 22: HIGH PERFORMANCE PC PROCESSORSTop 5
Page 23 and 24: NOTEBOOK PROCESSORSTop 5 State by S
Page 25 and 26: SERVER PROCESSORSTop 5 State by Sta
Page 27 and 28: BASIC MOTHERBOARDSTop 5 State by St
Page 29 and 30: HIGH PERFORMANCE MOTHERBOARDSTop 5
Page 31 and 32: VIDEO CARDSTop 5 State by State#1 #
Page 33 and 34: RAM MEMORYTop 5 State by State#1 #2
Page 35 and 36: FLASH MEMORYTop 5 State by State#1
Page 37 and 38: SOLID STATE DRIVES (SSD)Top 5 State
Page 39 and 40: EXTERNAL HARD DRIVESTop 5 State by
Page 41 and 42: OPTICAL DRIVESTop 5 State by State#
Page 43 and 44: ROUTERSTop 5 State by State#1 #2 #3
Page 45 and 46: SWITCHESTop 5 State by State#1 #2 #
Page 47 and 48: WIRELESS NETWORKSTop 5 State by Sta
Page 49 and 50: IP CAMERASTop 5 State by State#1 #2
Page 51 and 52: INPUT DEVICESTop 5 State by State#1
Page 53 and 54: MULTIMEDIA DEVICESTop 5 State by St
Page 55 and 56: PROJECTORSTop 5 State by State#1 #2
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MONITORS & DISPLAYSTop 5 State by S
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NO BREAKSTop 5 State by StateState
Page 61 and 62:
COLOR LASER PRINTERSTop 5 State by
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MONOCHROMATIC LASER PRINTERSTop 5 S
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MONOCHROMATIC ALL-IN-ONESTop 5 Stat
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COLOR ALL-IN-ONESTop 5 State by Sta
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COMPATIBLE TONER CARTRIDGES AND REM
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ANTIVIRUS BUSINESSTop 5 State by St
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ANTIVIRUS HOMETop 5 State by State#
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BUSINESS MANAGEMENT/ACCOUNTING SOFT
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POINT OF SALES SOFTWARETop 5 State
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BARCODE SCANNERSTop 5 State by Stat
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PORTABLE TERMINALSTop 5 State by St
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POINT OF SALES PRINTERSTop 5 State
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PORTABLE PRINTERSTop 5 State by Sta
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BARCODE PRINTERSTop 5 State by Stat
Page 89 and 90:
ID CARD PRINTERSTop 5 State by Stat
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LEADERBRANDS 2009Ranking of the Bra
Page 93 and 94:
BAJA CALIFORNIA NORTENorthwest Area
Page 95 and 96:
BAJA CALIFORNIA SURNorthwest AreaSe
Page 97 and 98:
CHIHUAHUANorthwest AreaSent 251 Ans
Page 99 and 100:
DURANGONorthwest AreaSent 132 Answe
Page 101 and 102:
SINALOANorthwest AreaSent 270 Answe
Page 103 and 104:
SONORANorthwest AreaSent 216 Answer
Page 105 and 106:
COAHUILANortheast AreaSent 314 Answ
Page 107 and 108:
NUEVO LEÓNNortheast AreaSent 788 A
Page 109 and 110:
SAN LUIS POTOSÍNortheast AreaSent
Page 111 and 112:
TAMAULIPASNortheast AreaSent 347 An
Page 113 and 114:
ZACATECASNortheast AreaSent 96 Answ
Page 115 and 116:
DISTRITO FEDERALD.F.Sent 5,450 Answ
Page 117 and 118:
ESTADO DE MÉXICOPERIPHERAL AREASen
Page 119 and 120:
HIDALGOPERIPHERAL AREASent 241 Answ
Page 121 and 122:
MORELOSPERIPHERAL AREASent 320 Answ
Page 123 and 124:
PUEBLAPERIPHERAL AREASent 621 Answe
Page 125 and 126:
QUERÉTAROPERIPHERAL AREASent 360 A
Page 127 and 128:
TLAXCALAPERIPHERAL AREASent 98 Answ
Page 129 and 130:
AGUASCALIENTESCentral Western AreaS
Page 131 and 132:
COLIMACentral Western AreaSent 109
Page 133 and 134:
GUANAJUATOCentral Western AreaSent
Page 135 and 136:
JALISCOCentral Western AreaSent 898
Page 137 and 138:
MICHOACÁNCentral Western AreaSent
Page 139 and 140:
NAYARITCentral Western AreaSent 96
Page 141 and 142:
CAMPECHESoutheast AreaSent 98 Answe
Page 143 and 144:
CHIAPASSoutheast AreaSent 266 Answe
Page 145 and 146:
GUERREROSoutheast AreaSent 230 Answ
Page 147 and 148:
OAXACASoutheast AreaSent 292 Answer
Page 149 and 150:
QUINTANA ROOSoutheast AreaSent 216
Page 151 and 152:
TABASCOSoutheast AreaSent 238 Answe
Page 153 and 154:
VERACRUZSoutheast AreaSent 817 Answ
Page 155:
YUCATÁNSoutheast AreaSent 247 Answ
Page 158:
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