Annual Report 2002 [PDF/1.6MB]

Foods Business"Delicious Taste On A Global Scale"For Happy Faces At Tables Around The WorldFood Brands Popular In Japan AndOverseasWorking from the catch phrase "Delicious taste on aglobal scale", we have developed cooking methodsand processing technologies that let people aroundthe world experience the unique tastes of food fromdifferent countries. This has been made possible bya variety of factors, including extensive experiencein the procurement of raw materials and thedevelopment of products, the creation of a salessystem, and product sales know-how. In addition,we have a business strategy that takes fulladvantage of strong domestic and overseas salesnetworks, and processing plants worldwide boastingexceptional technological capabilities.We offer canned products such as the well-knownNOZAKI's brand corned beef, "Yamatoni Beef "offering the traditional taste of beef stewed with soysauce and sugar, and wiener sausages, a favorite ofyoung and old. Sold at leading department stores,supermarkets and convenience stores, these andother products have proved to be extremely popular.Overseas, GEISHA brand canned crab has beensold in the U.S. since 1911. In fact, GEISHA is oneof the most popular brands of canned food in theworld, and is highly appreciated not only in the U.S.but also in countries in Europe, the Middle East,Africa and Asia.GEISHA brand products popular worldwideNOZAKI's corned beefA Variety Of Delicious Canned FoodsAs consumer life styles continue to diversify, we aredeveloping new products to provide an even widerrange of canned fruit, agricultural and marine products.Taking advantage of the know-how gained fromyears of experience in the foods business in China,we have introduced technology to affiliated factoriesproducing canned tangerines, white and yellow peaches,asparagus, mushrooms and other products thathave become very popular. In fact, we are one ofthe world's leading importers of canned tangerines.In 1995, we established the joint venture YingkouBori Foodstuffs Co., Ltd., in Liaoning Province,China. The company produces processed foods,such as canned peaches, for not only Japan butalso the U.S., where sales are handled by KawashoInternational (U.S.A.) Inc.In Malaysia, the Group company Marushin Canneries(M) Sdn. Bhd. produces King Cup brand cannedsardines, and holds the largest share in theMalaysian market. The company acquired ISO9002certification in 1999.In the U.S., the Group company American SoyKING CUP, the leading brand in Malaysia"Vruit" blended vegetable juice (left) and "Soy Fusion" (right) produced by American Soy Products Inc.Wine imported from around the world18