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INDUSTRYPROFILEBiz opportunities?They’re in the caveCWHK: What’s this cave concept?Alex Hung: It’s the result of applyingtechnologies used in electronic games tobusiness. We want to make good use ofinteractive and 3D technologies to helporganizations create business opportunitiesand do effective training.Firms can use i3D “caves” to showaudiences multiple facets of objects.tialbuyers from overseas, or, containerterminal-operators can train employeeshow to move containers safely with thisinteractive technology.CWHK: What’s involved in building ani3D cave?AH: An i3D cave is a room made ofdiffused glass on which images are projected.To see those images in 3D, usersin the room need to wear special builtspectacles. Deployment of a cave alsojectorsas well as software. and types of glass needed according to userrequirements and purpose of the rooms.An i3D cave might also involve airstriketechnology which allows usersto manipulate images of objects shownby moving their arms in the air, withouttouching any screens or objects.CWHK: How much has you invested inR&D?Interactive “caves” allow customer and user interaction in real space,creating opportunities, says Alex Hung, CIO, i3D Asia By Teresa LeungAH: CWHK: How many people are workingfor your company? How many inR&D?AH: are in R&D. We [plan] to increase ourR&D headcount.CWHK: How much does it cost to buildan i3D cave?AH: million, but the cost is dropping. Interms of hardware, we just need ordinary expensive.CWHK: Do you think the cost will decreaseto a level acceptable to SMBs?AH: will take at least a few years to reach thatlevel.CWHK: Who are your customers?AH: deploys an i3D cave to show customersrestaurant also showed interest in thei3D cave recently.CWHK: Which regions are your majormarkets?AH: Europe, North America, and Japan.The technologies we use aren’t new inEurope and North America, but it’s considerednew tech in Asia.CWHK: What about China?AH: We haven’t marketed our productsrights issues there.CWHK: Do you have any operations overseas?AH: CWHK: What are some challenges fac-AH: It’s hard to seek angel funding inturecapital overseas. Also, there’s no organizationsto help link business organizationsand universities and align marketneeds and R&D.Sometimes universities’ R&D projects use of resources. the future?AH: No, we don’t. Though we want angelfunding, we still want our own productsand company.36 Computerworld Hong Kong Sept 2009 www.cw.com.hk
The future of SME is here.Thebest New website addressTech Pluswebsitefor HK SME.New lookMore business newsMore technology newsMore SME eventswww.cw.com.hkSept 2009 Computerworld Hong Kong 37
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