an anna.aero partnership with:Back <strong>in</strong> 2008 we decided to open our ownstore – <strong>The</strong> Route Shop – where airports couldplace all their desired routes <strong>in</strong> our fantasticanna.aero shop w<strong>in</strong>dow.Now over 230 airports stretch<strong>in</strong>g from LondonGatwick all around the world to Christchurchon the other side <strong>of</strong> the Pacific use <strong>The</strong> RouteShop to advertise to airl<strong>in</strong>e planners thoseroutes they believe have the most potential –over 230 airports stock<strong>in</strong>g an <strong>in</strong>ventory <strong>of</strong> over1,500 routes (January 2011).8%anna.aeronewsletterOver 10,000visits to <strong>The</strong> Route Shopevery month25%from anna.aero10%otherreferr<strong>in</strong>gwebsites42%search eng<strong>in</strong>es15%direct trafficwww.therouteshop.com
<strong>The</strong> past, present <strong>and</strong> future <strong>of</strong> <strong>Dubai</strong> aviation47new routes out <strong>of</strong> <strong>Dubai</strong>: TokyoNarita, Amsterdam, Prague, Med<strong>in</strong>a,Madrid <strong>and</strong> Dakar. <strong>The</strong> addition <strong>of</strong>the Japanese capital was notablefor be<strong>in</strong>g a much-anticipated routethat was f<strong>in</strong>ally enabled by theextension <strong>of</strong> the Japanese capitalairport’s second runway. To half <strong>of</strong>these new dest<strong>in</strong>ations – Amsterdam,Prague <strong>and</strong> Dakar – Emirates isthe only Gulf carrier to operate,show<strong>in</strong>g how the airl<strong>in</strong>e ma<strong>in</strong>ta<strong>in</strong>sits dom<strong>in</strong>ant status <strong>in</strong> the region.Other airl<strong>in</strong>es double presenceEmirates’ large share <strong>of</strong> <strong>Dubai</strong>’s trafficdoes not, however, mean that it hasconsumed other airl<strong>in</strong>es’ markets. Onthe contrary, growth at the airport asa whole has been even greater <strong>and</strong>airl<strong>in</strong>es other than Emirates have morethan doubled their capacity <strong>in</strong> <strong>Dubai</strong>dur<strong>in</strong>g the same ten-year period.In 2010, 108 scheduled airl<strong>in</strong>esserved <strong>Dubai</strong> non-stop from 186global dest<strong>in</strong>ations. Of these, 93– exactly half – were served byEmirates. <strong>The</strong> other locally basedscheduled passenger airl<strong>in</strong>e, thelow-cost carrier flydubai, has grownto a 7% share <strong>of</strong> <strong>Dubai</strong>’s availableseats s<strong>in</strong>ce it launched operations<strong>in</strong> June 2009 <strong>and</strong> by the end <strong>of</strong>February 2011 was already serv<strong>in</strong>g33 dest<strong>in</strong>ations. In the last year, thelow-cost airl<strong>in</strong>e has even addedmore seat capacity to <strong>Dubai</strong> than itsfull-service counterpart Emirates. 13<strong>of</strong> the airl<strong>in</strong>e’s routes are additionsto <strong>Dubai</strong> International <strong>Airport</strong>’snetwork, whereas the other 20 <strong>of</strong> itsroutes are operated <strong>in</strong> competitionwith other airl<strong>in</strong>es. <strong>The</strong> dest<strong>in</strong>ationsadded by the airl<strong>in</strong>e are three SaudiArabian, three Egyptian, two Iraqi<strong>and</strong> two Syrian airports, all regionaldest<strong>in</strong>ations, as well as Kathm<strong>and</strong>u <strong>in</strong>Nepal <strong>and</strong> Ashgabat <strong>in</strong> Turkmenistan.Growth does, however, also comefrom foreign carriers. India’s K<strong>in</strong>gfisherAirl<strong>in</strong>es has more than trebled its<strong>Dubai</strong> capacity <strong>in</strong> the last year, as itadded daily Delhi <strong>and</strong> Mumbai servicesto its previous Bangalore route. Thisputs the airl<strong>in</strong>e among the airport’s top30. Notable new entrants <strong>in</strong> the lastflydubai’s expansion has brought low-cost competition to routes with<strong>in</strong> the Gulf region. On flights toKuwait, which flydubai began operat<strong>in</strong>g at the end <strong>of</strong> March 2010, there are now seven airl<strong>in</strong>es operat<strong>in</strong>g120 flights a week, 25 <strong>of</strong> which are operated by the <strong>Dubai</strong>-based low-cost carrier. Arriv<strong>in</strong>g on the firstflight, Jamal Al Hai, <strong>Dubai</strong> <strong>Airport</strong>s’ SVP Strategy <strong>and</strong> Development (left), <strong>and</strong> Ghaith Al Ghaith, flydubai’sCEO (right), presented a gift to Bader Bou Taiban, Director General <strong>of</strong> Civil <strong>Aviation</strong> <strong>in</strong> Kuwait (centre).year <strong>in</strong>clude airberl<strong>in</strong>, which connected<strong>Dubai</strong> with the German capital Berl<strong>in</strong><strong>in</strong> November, <strong>and</strong> Rw<strong>and</strong>air, which thesame month began operat<strong>in</strong>g a routeto <strong>Dubai</strong> from Kigali via Mombasa onthe Kenyan coast – the airl<strong>in</strong>e’s firstservice outside the African cont<strong>in</strong>ent.Asian traffic dom<strong>in</strong>ates airportAn analysis <strong>of</strong> <strong>Dubai</strong> International<strong>Airport</strong>’s route network showshow the Asian market dom<strong>in</strong>ateswith almost a third <strong>of</strong> the airport’stotal seat capacity, followed byflights with<strong>in</strong> the Middle East <strong>and</strong>Europe both <strong>of</strong> which grow athigher rates. <strong>The</strong> fastest growth <strong>in</strong>the last year – over 33% – does,however, come from the Americas,although these markets aregrow<strong>in</strong>g from much lower levels.Further growth at the ratesexperienced <strong>in</strong> <strong>Dubai</strong> should seemore <strong>and</strong> more carriers discoverthe dest<strong>in</strong>ation, <strong>in</strong>creas<strong>in</strong>g theairport’s status as a world hub.Cutt<strong>in</strong>g the ribbon for airberl<strong>in</strong>’s route between the German capital <strong>and</strong> <strong>Dubai</strong> were JoachimHunold, CEO, airberl<strong>in</strong>; Mohammed Ahmed Al Mahmood, UAE Ambassador to Germany; <strong>and</strong> Ra<strong>in</strong>erSchwarz, CEO, Berl<strong>in</strong> <strong>Airport</strong>s. <strong>The</strong> November launch marked the first regular scheduled servicebetween the two cities s<strong>in</strong>ce the East German airl<strong>in</strong>e InterFlug suspended operations <strong>in</strong> 1991.
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