Annual Report 2010 - MARG Group

Marg_15_12_11_Inside 12/27/11 5:09 PM Page 35homes Area Number location features launched completion(mn sq. ft) of unitsdateAffordable homes1.64 1,848 Pondur,BetweenSriperumbudurand OragadamexpresswayStrikes the right balance betweenaffordability and luxury living andcomes at a very affordable pricein a fast appreciating areasurrounded by global giantsDecember2010June 2013(Phase 1)0.10 96 chenchipeta, Self-contained, vaastu-compliant 2007 CompletedTenali town apartment complexultra luxury homes0.37 120 ECR, Chennai Villas like jewels set in anecklace of lush verdantgreenery, and set comfortablyapart from each other,untouched by pollution andcongestionApril 2011 Bill andBuild Modelvalue-enriched offeringsMeasure and pay: We allow customersto measure the carpet area at the time oftaking possession, maintainingtransparency.Great deals: We tied-up with a host ofassociates, allowing owners to getattractive deals in home furnishings,furniture and consumer durables.upgrade: We offer upgrade optionswhere the owner can move to newhomes without looking for a new buyeras we facilitate these upgrades andsmoothen the transition.Zero dead space: All our homes comewith zero dead space, increasing floorspace efficiency while ensuring that eachcorner is usable.24x7 customer service: We provide ourcustomers with online support, real-timecustomer portal, relationship managersand personalised selling.Significant highlights, 2010-11Residential – PropertiesSold residential space of around 0.94million sq. ft (879 units generating` 228 cr) as on 31 March 2011 anddrew up plans to sell around 7.5 millionsq. ft across 36 monthsLaunched three residential projects –Brindavan (smart affordable homes),Savithanjali (tech- smart homes) andLakshna (urban smart homes in the heartof OMR)New corporate campaign with brandpositioning of “Joy of Ownership”Introduced a new concept in theindustry by launching its first homeshoppe called “MARG ProperTies Shoppe”to bring a unique experience tocustomers through a concept retail storeby providing customers easy access tothe MARG ProperTies portfolio across thecityLaunched 2.97 million sq. ft of newprojects in various categories in 2010-11and a further 1.47 million sq. ft ofprojects are to be launched in 2011-12Celebrated first anniversary ofProperTies on October 9th 2010 andgave attractive offers to customers onpurchaseSponsored and participated in severalcultural events and industry expos toenhance brand visibilityReached out to more than 2,000 NRIsin US, Singapore and DubaiProjects in pipelinehomes Area (acre) Number of units locationKalpavriksha 1.21 70 OMR, ChennaiPushkara 3.84 204 OMR, ChennaiAnnual Report 2010-11 | 35