DENVER ZOO ANNUAL REPORT 2011
DENVER ZOO ANNUAL REPORT 2011
DENVER ZOO ANNUAL REPORT 2011
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<strong>DENVER</strong> <strong>ZOO</strong> <strong>ANNUAL</strong> <strong>REPORT</strong> <strong>2011</strong> People | Intro Message | Awards & Honors | Noteworthy Numbers | ThE Collection | EDUCATION PROGRAMS | Donors | Finances<strong>2011</strong> support & revenue by sourcetotal income | $26, 258, 793Gate Admission 25%SCFD Support 25%5%2%5%3%25%Memberships 19%Concessions 8%8%City General Funds 8%Marketing 5%8%Education 2%Donations & Grants 5%Other 3%19%25%The zoo earned $266,595 in net income from its operations in <strong>2011</strong>. While most revenue categories earned moreincome than projected, increases in both Admissions and Membership were anticipated due to a fee increase whichwent into effect mid-2010. Operating expenses related to the addition of personnel and animals for Toyota ElephantPassage in the latter part of <strong>2011</strong> were funded by the additional revenue from the fee increases.ABOVE • Grevy’s zebrasBack19Next
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