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The future challenges of Healthcare - Roche

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<strong>The</strong> key drivers <strong>of</strong> the 21 st century (II)<br />

20 th century 21 st century<br />

Innovation creates<br />

sustainable advantages<br />

Brand power<br />

Providers decide on<br />

value spending<br />

Information is filtered<br />

Innovation advantage<br />

short-lived<br />

Channel power<br />

Individual decides on<br />

value spending<br />

Individual has access<br />

to original information<br />

r

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