Santos Tour Down Under Style Guide - South Australian Media Gallery

style manualThis guide has been designed toensure the faithful reproduction andcorrect application of the officialSantos Tour Down Under logos.Logos, design treatments, fonts,images and colours are all elementsthat help deliver the message andspirit of the Santos Tour Down Under.Deviation from the guidelinesoutlined in this document weakensthe strength, consistency anddistinctiveness of the Santos TourDown Under message.All and any use of the items includedin this document must be approved bySouth Australian Tourism Commission,and must adhere to these guidelines.SATC_9652

SANTOS TOUR DOWN UNDER1The Santos Tour Down Under is the first UCI WorldTourevent on the 2014 WorldTour cycling calendar.The event will see the best riders from the best teamsbattle it out for the prestigious Santos OchreLeader’s Jersey.

LOGO VARIATIONS2SANTOS TOUR DOWN UNDER MASTER LOGOVERTICALLogosSantos Tour Down Under – master• Used for material needing a long shelf life.REVERSE MONO COLOURFile name: Santos_TDU_UCI_ColFile name: Santos_TDU_UCI_MonoON BLUE ON ORANGEFile name: Santos_TDU_UCI_Mono_RevFile name: Santos_TDU_UCI_Mono• Used by South Australian TourismCommission and the Santos Tour DownUnder.OrangeBlackBlueLight BluePantone 16561m, 100y#f58020Pantone Process Black100k#000000Pantone 287100c, 68m, 0y, 12k#00539bPantone Process Blue100c, 10m, 0y, 10k#0093d0File name: Santos_TDU_UCI_Mono_RevFile name: Santos_TDU_UCI_Mono_Rev

ASSOCIATED EVENT LOGOS 3REVERSE MONO COLOURSANTOS TOUR DOWN UNDER ASSOCIATED EVENTS LOGOVERTICALFile name: Santos_TDU_UCI_Ass_ColFile name: Santos_TDU_UCI_Ass_monoON BLUE ON ORANGEFile name: Santos_TDU_UCI_Ass_mono_revFile name: Santos_TDU_UCI_Ass_monoAssociated Event ofSantos Tour Down Under• Used by all events not held by an OfficialHost Council and that have been approvedas official Santos Tour Down Underassociated events.• Used for all official Santos Tour Down Underassociated events signage, promotional andmarketing material.• If you are unsure which version of thelogo to use, please contact us atsatclogos@tourism.sa.comOrangeBlackBlueLight BluePantone 16561m, 100y#f58020Pantone Process Black100k#000000Pantone 287100c, 68m, 0y, 12k#00539bPantone Process Blue100c, 10m, 0y, 10k#0093d0File name: Santos_TDU_UCI_Ass_mono_revFile name:Santos_TDU_UCI_Ass_mono_rev

SPECIALIST LOGOS 4REVERSE MONOCOLOURSANTOS TOUR DOWN UNDER SPECIALIST LOGOVERTICALFile name: Santos_TDU_UCI_Specialist_ColFile name: Santos_TDU_UCI_Specialist_MonoON BLUE ON ORANGEFile name: Santos_TDU_UCI_Specialist_Mono_RevFile name: Santos_TDU_UCI_Specialist_MonoSpecialist ofSantos Tour Down Under• Used by accredited Specialists that havebeen approved by Santos Tour Down Undermanagement.• Used for all Santos Tour Down Under specialistsignage, promotional and marketing material.• If you are unsure which version of thelogo to use, please contact us atsatclogos@tourism.sa.comOrangeBlackBlueLight BluePantone 16561m, 100y#f58020Pantone Process Black100k#000000Pantone 287100c, 68m, 0y, 12k#00539bPantone Process Blue100c, 10m, 0y, 10k#0093d0File name: Santos_TDU_UCI_Specialist_Mono_RevFile name: Santos_TDU_UCI_Specialist_Mono_Rev

OFFICIAL HOST COUNCIL LOGOS5MONO COLOURREVERSESANTOS TOUR DOWN UNDER OFFICIAL HOST COUNCIL LOGOVERTICALFile name: Santos_TDU_UCI_OHO_ColFile name: Santos_TDU_UCI_OHO_monoON BLUE ON ORANGEFile name: Santos_TDU_UCI_OHO_mono_revFile name: Santos_TDU_UCI_OHO_monoOfficial Host Council ofSantos Tour Down Under• Used by accredited Official Host Councils thathave been approved by Santos Tour DownUnder management.• Used for all Santos Tour Down Under officialhost council signage, promotional andmarketing material.• If you are unsure which version of thelogo to use, please contact us atsatclogos@tourism.sa.comOrangeBlackBlueLight BluePantone 16561m, 100y#f58020Pantone Process Black100k#000000Pantone 287100c, 68m, 0y, 12k#00539bPantone Process Blue100c, 10m, 0y, 10k#0093d0File name: Santos_TDU_UCI_OHO_mono_revFile name: Santos_TDU_UCI_OHO_mono_rev

ŠKODA BREAKAWAY SERIES LOGOS6ŠKODA BREAKAWAY SERIES LOGOSŠkoda Breakaway Series Logos• Used by South Australian TourismŠKODA BREAKAWAYSERIESBUPA CHALLENGE TOURBUPA MINI TOUR FOR KIDSCommission and the Santos TourDown Under.ON ORANGE REVERSE MONO COLOURFile name: Skoda_Breakaway_Logo_ColFile name: Skoda_Breakaway_Logo_MonoFile name: Skoda_Breakaway_Logo_Mono_RevFile name: Bupa_ChallengeTour_ColFile name: Bupa_ChallengeTour_monoFile name: Bupa_ChallengeTour_mono_revFile name: Bupa_MiniTour_ColFile name: Bupa_MiniTour_MonoFile name: Bupa_MiniTour_Mono_RevOrangeBlackBluePantone 16561m, 100y#f58020Pantone Process Black100k#000000Pantone 287100c, 68m, 0y, 12k#00539bFile name: Skoda_Breakaway_Logo_Mono_RevFile name: Bupa_ChallengeTour_mono_revFile name: Bupa_MiniTour_Mono_Rev

CLUB TOUR LOGOS 7CLUB TOUR LOGOSClub Tour Logos• Used by South Australian TourismMONO COLOURCLUB TOURFile name: Club Tour 2013-colON ORANGE REVERSEFile name: Club Tour 2013-revCommission and the Santos TourDown Under.OrangeBlackGreyPantone 16561m, 100y#f58020Pantone Process Black100k#000000Pantone Cool grey 1070k#6d6e71File name: Club Tour 2013-monoFile name: Club Tour 2013-mono

SPACE REQUIREMENTS812mm12mm12mm12mmClear Space RequirementsThe diagrams to the left defines the space thatmust be left around the Santos Tour Down15mmUnder logo. No other logos, images, words,borders or other design elements can encroachthis space.12mm12mm12mm12mm

LOGO SPECIFICATIONS9Logos for Santos Tour DownUnder and its associated eventsThe Logo TypefaceThe Santos Tour Down Under typeface hasLogo SizeAll logos must be large enough so that the typeLogo RequestsLogo requests and approvals must be obtainedAll logos have two components that mustbeen designed specifically and should only everis clearly legible.via the South Australian Media Gallery,always appear together.1. Symbol – the stylised ‘rider on bike’ image2. Type – the words that are the name of theevent, location and dates, as they mayappear below the symbol.be used from artwork provided. Never try torecreate the typeface or alter it in any way.The Logo ColoursText & SymbolsOrangeBlackPantone 16561m, 100y#f58020Pantone Process Black100k#000000The logo should never appear any smaller than15mm in height, not including the words anAssociated Event or the dates.Actual minimum size – 15mm in heightwww.media.southaustralia.comAll collateral featuring the Santos Tour DownUnder logos must be approved prior to print(allow at least 1 week for approval).If you are unsure which version of thelogo to use, please contact us atsatclogos@tourism.sa.comBluePantone 287100c, 68m, 0y, 12k#00539bGreyPantone Cool grey 1070k#6d6e71Light BluePantone Process Blue100c, 10m, 0y, 10k#0093d0Minimum Logo Size15mm15mm15mm15mm