the danish academy of business and technology, mercantec viborg 1.

STUDY
HAND-
BOOK
AUTO TECHNOLOGY
IT TECHNOLOGY
MARKETING MANAGEMENT (GB)
MARKETING MANAGEMENT (DK)
DANIA – THE DANISH ACADEMY OF BUSINESS AND TECHNOLOGY, MERCANTEC VIBORG
1.-2. SEMESTER 2010/2011

TABLE OF CONTENTS
EMPLOYEES AT THE ACADEMY OF BUSINESS
AND TECHNOLOGY 4
DANIA - THE ACADEMY OF BUSINESS AND
TECHNOLOGY, MERCANTEC VIBORG 5
THE EDUCATIONS AT DANIA – THE ACADEMY OF
BUSINESS AND TECHNOLOGY, MERCANTEC VIBORG 6
Auto Technology 6
IT Technology 6
Marketing Management (English and Danish) 6
WHEN YOU START YOUR COURSE 7
What does it mean to study 7
10 pieces of good advice for the new student 7
Forms of study 8
Study administration 8
Opening hours at Campus Viborg 8
Janitor at Campus Viborg 8
Student identification card 9
The IT-system lectio.dk 9
Library 9
Meeting times 9
Purchase of books 9
Print and copies 9
2

IMPORTANT TO KNOW 10
Cancelled and moved classes 10
Study programme 10
Compulsory assignments 10
Canteen 10
Student counselling 10
Non-attendance for class 10
New e-mail adress or new phone number 10
Exam 10
Transfer of credits 11
Cleaning of rooms 11
Liability and insurance 11
Withdrawal 11
Internship 11
Study og internship abroad 12
Quality development 12
Teaching evaluation 12
Complaints about exam, teaching etc. 12
Writing a project and project supervision 13
Generel exam information 14
3

EMPLOYEES AT THE ACADEMY OF
BUSINESS AND TECHNOLOGY
NAME CONTACT INFO SUBJECT AREA
Arne Madsen arma@mercantec.dk Economics and organisation
Elma Fazlin Klein Sørensen elma@mercantec.dk Economics, organisation and statistics
Eva Abrahamsen evab@mercantec.dk Law/Business law
Jesper Gorst-Rasmussen jegr@mercantec.dk Social science, administration
phone: 61 78 44 60
Lars Holmgaard lars@mercantec.dk Affiliated with Auto Technology
Lis Hyldgaard lihy@mercantec.dk Study secretary
Lise Mejlhede Kjeldbjerg lmkj@mercanetc.dk Director of education
Louise Nsofor Genefke lnge@mercantec.dk Organisation, communication, project management,
phone: 24 62 05 06 administration, project methodology
Kathrine Pontoppidan kapo@mercanetc.dk Project manager at IT Technology
Pia Vendelbo pive@mercantec.dk Internship coordinator, Law/Business Law
Marianne Aardalsbakke maar@mercantec.dk Internship coordinator, International Marketing,
4
Supply Chain
Mikael Nielsen mlni@mercantec.dk Project manager, International Coordinator
Mogens Grauballe mohg@mercantec.dk Business English
MAK, Sales, German business language
Niels Bruun nibu@mercantec.dk Project manager at Auto Technology
TEACHERS AT HOT (HOUSE OF TECHNOLOGY)
NAME CONTACT INFO
Henrik Thomsen heth@mercantec.dk
Rasmus Elmholt rael@mercantec.dk
Azeem Umar azum@mercantec.dk
Michael Bohl Jenner mibj@mercantec.dk
If you need immediate help with anything, please contact:
Lis Hyldgaard, Study secretary: Phone 89 50 39 42, room C240
Lise Mejlhede Kjeldbjerg, Director of education: Phone: 89 50 39 49, cell: 24 85 33 98, room C240

DANIA - THE ACADEMY OF BUSINESS
AND TECHNOLOGY, MERCANTEC VIBORG
At the Academy we offer four education programmes at academy level: Auto Technology, Marketing
Management (English), Marketing Management (Danish) and IT Network and Electronics Technology
(English). The Academy has approximately 150 students and employs approximately 10 teachers and
other staff.
The Academy is characterised by dedicated teachers who you can always contact if you need to talk
– on academic and/or personal matters (The teachers’ room is C344). At the Academy, you will expe-
rience an environment characterised by closeness, flexibility and commitment. We hope you will mark
the Academy with your personal qualities.
The reason for us being here as a place of education is based on the following mission:
We educate and develop competent and responsible employees in co-operation with the local and
international business community in an environment characterised by closeness, flexibility and
commitment.
Our vision and future ambition is as follows:
- We want to be attractive, unique and internationally oriented both as place of education and work place
- We want to focus on each individual’s personal growth and academic skills
- We want to offer practice-based teaching in close co-operation with business in Denmark and abroad
- We want to educate and develop competent and sought-after employees
Our values which we hope you will support are:
We want to be:
- Academically and personally committed
- Mutually responsible
- Daring and experimenting
- Open and flexible
DANIA – THE DANISH ACADEMY
OF BUSINESS AND TECHNOLOGY,
PART OF 13 ACADEMIES
The Danish Academy of Business and Technology consists of 13 vocational and technical schools in the
central part of Jutland. The new regional academy offers 10 higher educations as well as a number of
part-time academy educations.
Facts:
• Dania - The Danish Academy of Business and Technology - is one of the eight new business
academies in Denmark.
• Dania offers academy educations seven places in the central part of Jutland in co-operation with 13
partners.
• At the moment, The Academy offers six mercantile and four technical short higher educations, a
profession bachelor and a number of part time academy educations.
• There are more than 1000 fulltime students and a significant number of part time academy students.
• The Academy was officially inaugurated on 1 January 2009.
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THE EDUCATIONS AT DANIA
– THE ACADEMY OF BUSINESS AND
TECHNOLOGY, MERCANTEC VIBORG
AUTO TECHNOLOGY
If you have an education within the auto business and are interested in a further education as an expert technician,
leader, worker of managerial level or another key function within the business, the Auto Technology
Programme is directed directly at this. The education itself is a brand new academy education enabling you to
handle technical problems and other issues of a more complex nature within the auto business.
IT TECHNOLOGY
Studying IT Technology enables you to create and control the quality in the technology for electronic and computerised
systems. During the education you will specialise in either electronics or network technology. You will be
trained in the newest computer and electronic technologies. You will learn how to develop it practically and use it
and also how to run a project and sell and purchase it technology within a company. Job functions will typically be
installation of it-network or advising and consulting services within communication and information technology.
For information on this education’s study programme go to lectio.dk or contact project manager Kathrine Pontoppidan:
kapo@mercantec.dk
MARKETING MANAGEMENT (DANISH AND ENGLISH)
After having studied marketing management you can work with analysis, planning and organisation of marketing
and sales and often in internationally oriented companies. The education gives you the opportunity to focus on
business economics or communication. The main courses are: Marketing, organisation, economics, communication
and business law. Mercantec offers this education in Danish and English. In the latter, both Danish and
foreign students study together which gives you the opportunity to work in an international environment and
learning about other cultures while your English skills are improved. For information on this education’s study
programme go to lectio.dk.
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WHEN YOU START YOUR COURSE
WHAT DOES IT MEAN TO STUDY?
The beginning of your course can be an overwhelming and surprising time as many things are different
than you have been used to at your former schools. There are many things to relate to – new people and
many practical problems. You need to learn to structure your time and make priorities. You are expected
to study full time and work thoroughly with each class, which means you have to prepare on your own.
You will experience more exams during your first year in more than one class. The exams are often
close to each other so you need to handle se-veral issues and classes at the same time.
NEW FORMS OF STUDYING -
AND MORE DIFFICULT LITERATURE
You have to get used to other forms of teaching and reading books with more complex content than you
are used to. You can also expect to read more pages than you have done before. You will, probably, have
fewer lessons than in high school, or you can experience periods with many lessons followed by a period
with a lot of individual work. Therefore, you will need to spend more time preparing on your own or in
study groups. All this means you will develop good study habits.
10 PIECES OF GOOD ADVICE
FOR THE NEW STUDENT
1. If you are not offered a study group at your place of education, find one yourself. Your fellow students
experience the same problems as you and dialogue is important for gaining knowledge of the level and
academic challenges of each class.
2. Plan and prepare for your classes. Read the study programme, the teacher’s semester plan, and
examination regulations thoroughly and make a basic time schedule to follow. Structure your time!
3. Take it easy! You will not have a perfect view on things at first, but that is perfectly normal. The feeling
of chaos is quite natural at first. It is not until after one or two semesters you start to see how the classes
are connected and everything falls into place.
4. You are no longer going to school and you are no longer a pupil. This means that you are 100% responsible
for your own learning. If you do not prepare for and participate in classes, make the suggested
assignments etc. it does not affect your teachers – only yourself.
5. The first part of the course is typically hard work with many assignments, lessons, and books to be
read. Hang in there and do your best, with time it will be easier to cope with.
6. The physical surroundings are important for your ability to concentrate. Maybe the best place to
study is not at home but at the library, in an empty room at the Academy, or with your study group.
7. Remember that you never start from scratch. You always have relevant knowledge from your previous
schools, your work, family etc. Make use of this and use it in class.
8. Focus all your attention on your studies (in your first semester), minimise or avoid working alongside.
This is the time when you make the foundation for the following semesters.
9. Give your new course a chance. The level of interest in a certain class is often connected with the level
of knowledge. A class which from the outside seems boring can be exciting when you get into it. If you
start considering changing to another course, then talk to your teachers, the Director of education,
student counsellor, friends from class, etc., so if you make the decision to stop it is a well-considered
decision.
10. Accept all the help you can. Participate in courses about study techniques, read books about it. Exchange
experiences with your fellow students and teachers on how best to plan the process of studying.
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FORMS OF STUDY
Teaching will usually be in classes; however, sometimes teaching will be in the form of lectures. If you receive
lectures it is important than you are well-prepared as you do not have the same opportunity to work with it
as you have during classes. Often work will take place in groups and it is important within each group to have
clarified the demands and expectations you have to each other regarding attitude to work. This is particularly
important when you work with large projects in a group. If you have any problems in the group it is important
to take it up with your supervisor and teacher. When your group is established and you have started working
together you cannot evict or remove someone from the group without an application to and approval from the
Director of Education, Lise Mejlhede Kjelbjerg.
STUDY ADMINISTRATION
Lis Hyldgaard is our study administrator. You can see her Monday-Friday from 8-12 in room C240. You can get help
with student grants e.g. SU. You can also buy wire-O bindings, plastic front-covers etc. for binding your large projects
to be handed in. If you get a headache, she can also provide you with painkillers. If your inquiry can be handled
via e-mail you can write to Lis at lihy@mercantec.dk
OPENING HOURS AT CAMPUS VIBORG
The Academy is open Monday-Friday from 7.30– 17.00.
JANITOR AT CAMPUS VIBORG
If you experience acute problems with the buildings etc., the janitor, Thomas, can be contacted on 87 55 08 32.
STUDENT IDENTIFICATION CARD
In the beginning of the fall semester we will photograph you for your student identification card, which you can
use to get discounts in certain shops. Log on to http://www.studenter-rabatten.dk to see where you can receive
discounts. Remember that your student identification card also gives you a 10 % discount on your book purchases.
But check prices online before purchasing.
THE IT-SYSTEM LECTIO.DK
Lectio is the Academy’s learning-, communication- and information system. On lectio, you will be able to find
your timetable, assignments, documents etc. Your teacher will upload power point presentations, semester
plans, cases etc. instead of handing them out in paper form. This service allows you to prepare for classes and,
if necessary, print out or take notes directly in the documents. It is your own responsibility to keep yourself
oriented about changes in the timetable etc. on lectio.dk. Changes in your timetable can be made until 20.00
the night before the classes in question, unless it is changed due to illness. If you have any problems in using
lectio.dk, please contact Lis Hyldgaard in C240.
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LIBRARY
If you need books, articles or guidance about anything in relation to this, you should use Mercantec’s library
at H.C. Andersens Vej 9, Mediateket (see mercantec.dk/Vis.aspx?id=3553 – go to mercantec.dk, choose “About
Mercantec”, choose “Mediatek and Library, choose Mediateket on H.C.A.)
Karin is the librarian at Mediateket and will be able to help you find and order books and other literature from
all libraries in Denmark including Mediateket’s own books.
You can also make use of bibliotek.dk, where you can have your books delivered at Mediateket, VIA’s library at
Campus, or Viborg Library.
MEETING TIMES
Classes are between 8 – 16
We operate with changing timetables, which means that you have a different timetable each week. Timetables
are made for the following periods:
After the summer break– autumn break
Autumn break – Christmas
Christmas – summer
PURCHASE OF BOOKS
At the beginning of the courses, a booklist will be handed out. As this list might be changed from one year
to the next, we recommend that you purchase books for one semester at the time. Use e.g. amazon.co.uk to
find the cheapest books or pensum.dk for used academic books. When you purchase books, we, generally,
recommend that you buy the newest editions unless your teacher advises you against doing so. You can talk to
your teacher about this.
PRINT AND COPIES
At the start of each study year you receive a giro form of DKK 150. This amount covers possible copies and your
prints for the year.
Copying and printing can be done on the second floor at the end of the C-corridor next to the teachers’ room
(this can be changed so check lectio.dk).
9

IMPORTANT TO KNOW
CANCELLED AND MOVED CLASSES
In cases of illness or cancellation, you will be informed by the teacher via a text before 6.30 plus a message
on lectio.dk in the extent possible. If your cancelled classes are between other classes, the teacher will try to
upload assignments for you on lectio.dk.
STUDY PROGRAMME
Each education has its own study programme. The study programme contains basic rules for your study. The
study programme describes the demands for each test, but it also contains learning objectives and contents of
each class. We expect you to acquaint yourself with the study programme and use it as a tool helping you to under-
stand your classes and getting an overview of your course. The study programme can be found on lectio.dk
COMPULSORY ASSIGNMENTS
As supplement to the study programme, there are a number of compulsory assignments each semester which
you have to do in order to take the exam. An overview of these can be found on lectio.dk
CANTEEN
Our canteen is located on the bottom floor. We share it with Via University College. Opening hours in the canteen
is 7.30-14.00.You can pay with cash, Danish credit cards, and your student identification card which you can
transfer money on to in the canteen or via home banking.
STUDENT COUNSELLING
If you need student counselling, please contact Lis Hyldgaard in room C240 for further information.
NON-ATTENDANCE FOR CLASS
As it is a higher education compulsory attendance does not exist. However, this also means that you are responsible
for your own learning and you alone make sure you are capable of passing exams. In case of a longer period
of non-attendance, you will be contacted by your teacher and the Director of education. The Academy has to
evaluate whether or not you are an active student. You are per definition an active student if you hand in the
compulsory assignments and take the exams.
NEW E-MAIL ADDRESS OR NEW PHONE NUMBER
If you get a new e-mail address or phone number, you are asked to give written notice of this to Lis Hyldgaard at
lihy@mercantec.dk
EXAM
Details on your exams can be found in the study programme for each education on lectio.dk
10

IMPORTANT TO KNOW
TRANSFER OF CREDITS
Details on transfer of credits can be found in the study programme for each education on lectio.dk
CLEANING OF ROOMS
In order for classes to take place in a good and clean environment, we have a number of simple cleaning
rules. After class each day, the following things have to be done in each room:
• Floors and tables must be cleaned.
• Used service must be taken to the canteen.
• All trash must be put in the trash can.
• Windows and doors must be shut.
It is the responsibility of the students that these things are done. If it is not done, the room will not be cleaned.
LIABILITY AND INSURANCE
As a student at the Academy, you have a responsibility and are subject to usual compensation rules. The
Academy will not be held responsible for the actions of students. You need to take out insurance yourself.
The Academy does not have an insurance which covers you and your belongings while you are at the Academy.
To avoid theft you should not leave valuable objects in the open. If a room is left, make a deal with
the teacher to lock the room or take your belongings with you.
WITHDRAWAL
If you do not wish to be enrolled as a student or if you have any doubts about your student activity, you should
contact Director of education, Lise Mejlhede Kjelbjerg (lmk@mercantec.dk) or study secretary Lis Hyldgaard (lihy@
mercantec.dk) in person or by e-mail and arrange a meeting.
INTERNSHIP
On the fourth and last semester of your education, you will do an internship. This internship is the basis of your final
examination project. The aim of the internship is to give you an opportunity to apply your theoretical knowledge in
practice and through that obtain a specialization and see the issues which you have dealt with during your education
in perspective. The internship connects the teaching of the first three semesters to the final examination
projects and as such is characterised by individual choices and a more individual student activity.
The internship is placed in the period of mid-January to mid-March and has a duration of three months. The internship
corresponds to 15 ETCS point.
AIM OF LEARNING OUTCOME IN THE INTERNSHIP
Knowledge
The student has knowledge of:
- a company’s work flow, organisation, and placement in business life and society
- the subject area’s applied theory, method, and practice.
Skills
The student can:
-apply a versatile set of technical, creative, and analytical skills in relation to employment in the business
-evaluate practical problems and set up possible solutions
-present practical problems and possible solutions.
Competences
The student can:
- in a structured context adopt skills and new knowledge in relation to the business.
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IMPORTANT TO KNOW
STUDY OR INTERNSHIP ABROAD
Dania Mercantec offers good opportunities for you to get out in the world. We offer the possibility of studying abroad
on the second and third semesters, in which, during a teaching semester, you can study as an exchange student
at our Erasmus Partners (international partners) with grants from EU Erasmus funds (€ 350 for an internship and
(€ 200 for a study period). Among other things we can offer a stay at Manchester Metropolitan University Cheshire
and New College Durham in England, and we can easily create agreements with other universities and colleges
in another 17 European countries through the network Businet.
You can also do your internship abroad. Our two British partners offer to find an internship for you and you can also
follow self-elected courses at Bachelor-level. Furthermore, we have contacts to a number of companies abroad,
which previously have had success with students from us.
You also have the opportunity to go on a US-stay with an internship, which you can get a grant to as well.
After finishing your education at the Academy, you can get a so-called Bachelor top up (BA Hons.) if you wish.
It means you study one year in Britain and obtain a BA-degree that way. It takes one year and you can do it at
Manchester Metropolitan University Cheshire, New College Durham (York Metropolitan University) or Napier
University, Edinburgh.
If you, furthermore, choose to study one more year, you can get a British Master Degree (corresponding to a Danish
master education in Denmark). Are you interested in some of our international offers or want more information,
please contact our international coordinator, Mikael Nielsen, mlni@mercantec.dk, who can answer any questions
you might have.
QUALITY DEVELOPMENT
At Dania, The Academy of Business and Technology, we work on developing a new concept for quality development.
Until that work is done, the Academy works on the basis of Mercantec’s concept of quality (The quality wheel). The
quality wheel is adapted to the Academy in the way that we on a yearly basis participate in benchmarking research
(a comparison with other academies). Mercantec has, furthermore, its own quality development processes in the
shape of satisfaction surveys and focus group interviews with students. All this is done to continually be better at
what we do.
TEACHING EVALUATION
After each semester, you will have the opportunity to evaluate teaching in a class discussion, an anonymous
questionnaire or both. If you/the class have general comments to the teaching or something specific you/the
class must take it up with the teacher of the course.
COMPLAINTS ABOUT EXAM, TUITION, ETC.
COMPLAINTS ABOUT EXAM
If you complain about the circumstances at a test, you must file a complaint to the Academy. The complaint must
be written and substantiated. Note that the time limit for complaining is two weeks from the day on which the
result of the test was announced. Also note that the complaint is not filed until a written and substantiated complaint
has been sent to the Academy. As a student you should get a more specific explanation from the examiner
before you file your complaint. The examinee can continue with the course during the handling of the complaint,
unless otherwise provided in the Rules and Regulations of the Danish Education Ministry.
The complaint can be regarding:
1. The basis of the test including the test question, assignments etc. including its relation to the aim and demands
of the education.
2. The course of the test, or
3. The assessment
For a more detailed guide to complaining go to www.kvu-censor.dk
COMPLAINTS ABOUT TUITION
If you have complaints concerning the tuition, you should contact your teacher and present the case to him/her.
If that is not sufficient you can contact Director of education, Lise Meljhede Kjeldbjerg, lmkj@mercantec.dk.
12

WRITING A PROJECT
AND PROJECT SUPERVISION
During your time studying, you have to write four comprehensive projects (including your final examination project).
You will get a project supervisor, who you can make use of by appointment. Use your supervisor when you
make your problem statement and your paragraph on methodology as these are the base of the entire project.
FORMAL REQUIREMENTS OF THE PROJECT
A standard page has the following characteristics: left and right margins are two cm, top and bottom margins
are three cm, use type size 12. Write with a line spacing of 1½ when using Times New Roman or a corresponding
font. One page corresponds to 2200 keystrokes excluding blanks. On the front page of the project you have
to state the number of keystrokes excluding blanks for the entire project (e.g. if the project can be 10 pages the
maximum number of keystrokes is 10x2200 = 22,000). For exact page limitations and further information about
your projects, check your study programme and the project guide on lectio.dk.
STRUCTURE OF THE PROJECTS
THE PROJECT CAN AND SHOULD BE STRUCTURED AS FOLLOWS:
• Front page
• Preface
• List of contents
• Introduction
• Problem statement
• Demarcation
• Presentation of method
• Definitions
• Analysis
• Discussion and evaluation
• Conclusion
• Bibliography
• Appendix(es)
PROBLEM STATEMENT
It takes time and many attempts to make a good problem statement. It is difficult to give an exact description
of how a problem statement should look, but it is a requirement that you make it in close cooperation with your
supervisor.
13

GENEREL EXAM INFORMATION
EXAM REGISTRATION, FAILURE TO APPEAR AND
ILLNESS AT THE EXAM
You are automatically registered for the exam. If you do not wish to take the exam according to the planned
schedule, you must withdraw your registration at least three weeks prior to the exam. It can only be done in
consultation with the person responsible for the course. If you fail to appear for an exam without withdrawing
your registration, you have used one of your three attempts to pass the exam. In case of illness, you
must immediately contact Lis Hyldgaard in the administration in C240 or by e-mail at lihy@mercantec.dk.
You will be asked to present a physician’s statement.
EXAM REGULATION IN CONNECTION WITH EXAMS
BEFORE THE EXAMINATION:
You must always be at the exam 30 minutes before your exam begins.
Always bring identification as you must be able to show it on request.
During the exam, use of aids including electronic aids, are allowed. A printer will be available in the examination
room for printing your paper. The student is allowed to use his/her own computer during the exam. Remember
that your notes must either be downloaded to the computer or on a USB stick. At written exams it is your own
responsibility to make back- up copies of your work. In case of technical problems or power failure, you must
finish the exam and write it in hand.
DURING THE EXAMINATION (PREPARATION):
During the examination you cannot in any way make contact to others neither in nor outside the exam room. Approach
to the invigilator in order to get more paper or request a bathroom break can be made by raising your hand.
Under no circumstances are cell phones or other communication devices allowed in the exam room. You shall
sign the last page of a written assignment. Your signature is a confirmation that you have made the paper yourself
without use of wrongful means of aid.
HANDING IN THE ASSIGNMENT:
The paper must be submitted on the papers given to the purpose or in print. All pages must have your name,
class and exam number and consecutive pagination. The paper must be handed in to the invigilator directly. You
must remain in your seat until you have handed the paper in. During the last 15 minutes of a written exam, it is
not allowed to leave the room. Only material you wish to be part of the assessment should be handed in.
VIOLATION OF THE EXAM REGULATIONS:
If during the exam (preparation) you are in contact with anyone other than the invigilator it will entail exclusion
from the exam and dismissal of the exam paper. This means that any form of communication - oral, written or
electronic - will lead to the student being excluded from the exam.
IN CASE OF ILLNESS:
If due to illness you are unable to attend the exam, you must report this immediately to the Academy in the morning.
You have to hand in a physician’s statement at the Academy no later than two days after the exam. If you
hand in a physician’s statement the exam does not count as one of your attempts to pass.
LATE ATTENDANCE:
A student who is late for an oral exam, can be offered to take the exam later on if the Academy finds that the
reason for being late is fairly substantiated.
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