Femibion Information Guide - Seven Seas

Agenda• Why we have launched the Femibion range• Physical and emotional stages of a woman’s life• The Femibion product range – Features and Benefits• Selling Tips• Test Your Knowledge• Summary2

Aims of this session• To help you to understand the different physical,emotional and nutritional needs of women at eachlifestage• To understand the product ingredients and the USPversus the competition• To enable you to deliver a Femibion training session toyour customers• To give you the confidence to sell Femibion to yourcustomers• Update on marketing support3

What do our female customers want froma healthcare brand?• A brand that understands women• An approach that supports the physical and emotionalneeds of each life stage• Customised and targeted solution that delivers what isrequired• Helps a woman feel in control and feel good about beinga women• Source: Morganland Consumer profile research 20084

Up to 55% of Women...have their own issuesthat they want to address55%24%Cosmetic needs e.g.radiant skin, hair, nails31%Female specific issuese.g. PMT/ Pregnancy /MenopauseYet only 4% of VMSpurchase occasions areFemale relatedSource : UK Cellini 20085

Women’s Life StagesAs women progress through life there are a number ofsignificant stages to go through. Each stage brings with itit’s own emotional challenges, physical changes andnutritional needs.6

Women’s Life Stages7

All women want to……….• Look good• Have radiant and healthy skin, hair and nails• Be able to identify the nutritional daily requirements• Know what vitamins and minerals can do to helpmaintain and support their health and wellbeing.8

Healthy balanced diet•Nutrition plays a significant role at any stage of life•Good nutrition should start with eating a healthy, wellbalanced diet•Plenty of fresh fruit and vegetables (5 a day)•Starchy foods such as bread, pasta and rice (preferablywholemeal)•Protein rich food – eggs, meat and fish•Milk and dairy products•Small amount of foods high in fats, sugar and salt•Drink up to 6-8 glasses of water a day9

UK launch of the first women’s Health &Wellbeing VMS brandPregnancy &MotherhoodActive LivingMenopause10

Femibion rangeThere is a product to support women every day and atevery stage of their lives11

PregnancyPregnancy is an exciting but often demanding time forwomen. Not only will mums-to-be be getting ready for theirnew arrival, but they will also be going through a number ofemotional and physical changes.Good NutritionFolic AcidSupplementsTirednessFruit &VegetablesLeg CrampsNausea12

Healthy PregnancyDepartment of Health Guidelines:• All women of child-bearing age orplanning to get pregnant should take a400mcg folic acid supplement and eatfolate rich diet•You should be advising customers tostart supplementing when they start tryingfor a baby through to the end of the firsttrimester (1–12 weeks)13

Why do women need folic acid?Needed for:•Cell division and blood cell formation•Development and growth of new life•Folic acid reduces the risk of neuraltube defects (NTDs) such as spinabifida in unborn babies.14

ImportanceLow dietary intakes / low levels of ‘active’ folate↑ blood homocysteine levels (Linked to thrombosis andheart disease)↑ risk of development of NTDs↑ risk of low birth weight↑ risk of miscarriage↑ risk of pre-eclampsia↑ risk of premature detachment of placenta↑ risk of development of Down’s syndrome15

Folic Acid• Is used in food supplements• Is sometimes used to fortify foodsBut• Not produced naturally by the body• Must be transformed into biologically activefolate forms in the body16

Folate / Folic Acid / Folacin – The History• In the early 1930s Dr Lucy Wills, in India,observed that pregnant women withmacrocytic anaemia responded to Marmite.• A decade later, Mitchell and colleaguesisolated the substance from spinach, alfalfaand yeast and coined the term ‘folic acid’ fromfolium, Latin for ‘leaf’.• In 1945 a large team of U.S. industrialchemists purified and identified /characterised the substance.Folic Acid is a recognisedvitamin17

This is the Folic Acid science bit……………Metafolin ®Metafolin ® is in the same state as it is in the blood(Smulders 4)18

5-Methyltetrahydrofolate (Metafolin ®)• Normally the only form of folate in the human circulation• Therefore, the only form presented to human cells19

Absorption and transport of dietary folateDietaryFolateSmallintestineconjugaseAbsorptionFaeces(Jejunum)EnterohepaticcirculationBileBlood(predominantly as 5 methyltetrahydrofolate)LiverSystemiccirculationUrineKidneyInto TissuesCell formation e.g.Embryo20

Pregnancy – Healthy PregnancyOne TabletThis supplement combines folic acid200mcg with Metafolin ® (calcium-Lmethylfolate)208mcgDepartment of Health recommends400mcg folic acidB Vitamins, Vitamin E, C, Iodine and BiotinOne CapsuleOmega-3-DHA 200mgEssential role in the normal developmentof the brain, nervous system and eyes- for Women before and during pregnancy21

Benefits and key selling points of Metafolin ®Metafolin ® is the form of folate which is the natural form foundin some foods and the predominant form found in the blood.•Faster Absorption•Effective levels of folate risemore quickly in the blood•By-passes the initialconversion steps•Due to genetic problemup to 50% of women maynot have adequate levelsof the active form of folate•Effective for allwomen whereas folic acidis not22

MotherhoodOnce a women has had her baby there are newdemands on her and her baby. Life becomes evenbusier and she has to adapt to new, often tiring routines,sleepless nights, busy days and recovering from theeffects of birth can take their toll on a new mum.A new mum will have different nutritional needs,particularly if she is breast feeding too. It is essentialthat she has the right nutrients to maintain energy levelsand support their immune system.23

MotherhoodDemands on mothers could include:•Recovering from pregnancy•Breast feeding•New routinesEmotions could include:•Tearfulness•Depression•Tiredness•No time to relax24

Other problems:•Skipping meals•Snacking when children eat•Eating ‘on the go’•Neglecting themselvesMotherhoodMust advise customers to eat a healthy balanced diet butthere may be a need for a supplement to maintain energylevels and support the immune system25

ProbioticsProbiotics provide healthy bacteria directly to thedigestive system. Probiotics are used to maintain thehealth of the digestive tract and the immune system.By taking a probiotic supplement the levels of healthpromoting bacteria within the gut will be replenished, soimproving digestion and supporting the immune system.26

Motherhood – Energetic mum• 1st Multi-nutrient probioticspecifically formulated for mums• For Immune system support• Specially formulated for the firstfew years of motherhood• Suitable for taking whilstbreastfeeding- Essential immune system support for mums27

Motherhood – Energetic mum• Vitamin B1 is used in the production of energyfrom food• Vitamin B2 contributes to the release of energy fromfood• Vitamin B6 contributes to a healthy immunesystem• Vitamin B12 helps to make red blood cells, maintaina healthy nervous system and torelease energy from food• Vitamin E acts an antioxidant• Iron helps to make red blood cells• Zinc is needed for a healthy immune system• COQ10 is present in all cells where it plays arole in the production of energy• Probiotic cultures contribute to the body’simmune defences- Essential immune system support for mums28

Benefits and key selling points of FemibionEnergetic Mum• Immunity – Probiotic cultures are used to maintain thehealth of the digestive tract and immune system.• Specially formulated product to meet the needs of allmums• 100% of the RDA Vitamins and Minerals• B vitamins to release the energy from food• Iron for healthy blood29

Maintaining BalanceA women’s monthly cycle takes approximately onemonth to complete with menstruation (a women’s period)occurring at the end of the cycle.Leading up to menstruation many women suffer from acondition know as Premenstrual Syndrome (PMS) ortension (PMT).The monthly cycle is controlled by the sex hormones –Oestrogen, Progesterone, Follicle stimulating hormoneand Lutenising hormone. The rise and fall of thesehormones is thought to be the biggest contributing factorto PMS.30

Active Living - Balance90% of women get advance warning of their forthcomingmenstrual period. Some of the most common symptons are:Psychological• Irritability• Feeling bad / temper• Mood swings• Feeling upset• Tiredness• Difficulties inconcentratingPhysical• Changes to hair or skin• Fluid retention and feelingbloated• Abdominal bloating• Weight gainLow Levels of vitamins and minerals mayalso make symptoms worse. Takingsupplements and vitamins may behelpful in easing symptoms.31

Active Living – Balance•Multi-nutrient•Iron – can be lowered by loss ofblood during period•Vitamin B6 – helps to maintainimmune system as well as help withthe symptoms of PMS•Magnesium – nerve and musclefunction therefore may help to easecramps- Helps to support Women’s wellbeing throughout themonthly cycle32

Benefits and key selling points ofFemibion Balance• Comprehensive multinutrient• Balanced formulation• May help to relieve the symptoms of PMS• Can be taken with EPO• Iron to compensate for blood loss• Magnesium for nerve and muscle function therefore mayhelp to ease cramps33

Boosting RadianceAll women want to look and feel good and manywomen will spend time and money on beautyproducts such as moisturisers, serums, nightcreams, lotions and potions but many forget thatthey key to looking and feeling good starts withgood nutrition.Good nutrition can help to keep skin healthy andradiant by providing it with the essential vitaminsand minerals needed to help boost that youthfulglow.34

Active Living - RadianceLooking good starts with providing the body with the correctbalance of nutrients35

Factors affecting the skin•Pollution•Smoking•Stress•Alcohol•UV damageThese factors produce free radicals which attack the skinin a process known as oxidation.36

Advice to customersOur defence system deteriorates with age causing the signs ofageing and loss of skin radiance.•Limit exposure to the damaging external factors e.g. stopsmoking, use face products with a high SPF•The importance of a balanced healthy diet•Taking a supplement to provide essential vitamins andminerals that help to repair and protect cells and maintain thehealth of the skin, boosting radiance of the skin.37

Active Living – Radiance•Unique multi nutrient combinationcontaining a range of vitamins forgood health and skin with•Zinc – helps to make new cellsand enzymes•Niacin – produces energy•Vitamin C – required for growthand repair of tissue and skin•Taking care of yourself byinvesting in inner health and goodnutrition is important- All Women want to look and feel good !38

Benefits and key selling points ofFemibion Radiance• Accessible price point for women to encourage trial andrepeat purchase• A special formula for healthy skin/complexion.• Promotes skin renewal• Contains essential skin nutrients including Grapeseedand Linseed oil.39

Promoting Healthy Bones•Menopause signals the end of menstruation.•In the UK the average age of menopause is 52.•Results in reduced levels of oestrogens.•Symptoms can include: hot flushes, depression,vaginal dryness.•Increased risk of osteoporosis.40

Promoting Healthy Bones•Osteoporosis affects bones causing them to becomebrittle and weak.•Bone is a living tissue•Constantly repairing itself using minerals such as calciumand phosphorus•Oestrogen controls amount of minerals deposited in thebones•Menopause causes reduction in these levels and affectsstrength of the bones42

Healthy bonesTo help maintainhealthy and strongbones• As women approach the menopause,oestrogen levels drop which means it isparticularly important for them to look aftertheir bones•Contains a balance of:•Calcium – helps to build and maintainstrong healthy bones•Vitamin D – aids absorption of calciummake use of minerals such as calcium,copper and magnesium from the food weeat•Magnesium – involved in bone health•Phosphorus – needed for healthy bonestructure•Copper – contributes to structure of bones•Boron – is thought to help the body usethe minerals to make bone43

Benefits and key selling points of FemibionHealthy Bones• Most complete bone formula• 800mg calcium• Vitamin K to help bone formation• Magnesium and Phosphorus needed for healthy bonestructure• Boron – helps the body to use the minerals that makebone44

NPA Accredited Training45Test Your Knowledge

SummaryFemibion range is dedicated to the changing needs ofa women through pregnancy, motherhood,menstruation and menopause.Femibion helps women care for their health and livelife to the full.46