Incubation-Booklet

Europeana SpaceIncubation HandbookSpaces of possibility for the creativere-use of digital cultural content

ContentsStrategy and Policies.....................................................3What’s The Goal?............................................................4How It WorksBusiness Modelling Workshops...............................6Incubation Support....................................................88 Key Aspects Of Incubation Support................... 10Meet The Partners......................................................12Who Can Help With What? .................................... 19Contacts.........................................................................24

E-Space meeting at Noterik’s premises

esStrategy AndPoliciesThe aim of the Europeana Space project is toincrease and enhance the creative industries’use of Europeana and other online collections ofdigital cultural content, by delivering a range ofresources to support their engagement.The project addresses all sectors of the creativeindustries, from content providers to producers,exhibitors, artists and makers of cultural/creativecontent, publishers, broadcasters, telecoms anddistributors of digital content.Europeana Space intends to make an impactin several areas. In addition, to increase theuse of Europeana by showing how digitalcultural content can generate new kinds ofcultural experiences, we are going to createnew opportunities for employment andeconomic growth within the creative industriesthrough continuing development of innovativeapplications and services based on Europe’s richdigital cultural resources.The use of digital cultural heritage by the creativeindustries is still limited by factors including issuesaround the IPR status of content and the need forbusiness models demonstrating the potential forexploitation of available content. In addressingthese problems Europeana Space brings togetherexperts from the European creative industriesand cultural heritage sectors, technology-basedenterprises, and higher education.A wide-ranging communication and sustainabilityprogramme, with a special attention toeducational dissemination strategies, ensuresEurope-wide penetration of the Best Practicedeveloped and shared through the project.3

What’s The Goal?4The Europeana Space Innovation Space isdesigned to spark new creative re-use projects.Through 6 thematic Hackathons, three projectsfrom each event will win a trip to London foran intensive Business Modelling Workshop inLondon, and from those three winners pick theproject that has the highest potential to shakethings up in the marketplace. That one luckyproject will receive a tailored incubation supportpackage from REMIX, one of the world’s leadingentrepreneurial and start-up catalyzers as wellas the Europeana Space project consortium; aproject made up of technical, creative and culturalexperts located all across Europe. Within theInnovation Space we all have one goal in mind,getting you and your great idea ready to makewaves in a sector craving disruptive change.

Courtesy of The Waag

6How It WorksBusiness Modelling WorkshopsOften, a Hackathon lasting just a few days doesn’tresult in bulletproof, market-ready products.Therefore the three most promising hackathonoutcomes will win a trip to the REMIX officesin London for an intensive Business ModellingWorkshop. There, these young and fresh ideaswill be pushed further through consultation andtalks from a team of relevant experts.Creating a successful new enterprise requiresmany different elements, including a clearunderstanding of what demand exists for theideas and prototypes you create.considering the proposition, scale and type ofdemand, and business model.Focusing on enterprise is also a powerful way tobecome more consumer and demand-focused.Delegates will learn techniques to effectivelysegment their market and target their offering toone or more groups.By asking questions such as, “What consumertrends can we utilize?”, “What are the needs anddesires of our customer segment and how canwe serve them?” and “What do our customersvalue?” the hackathon winners can come upwith solutions and strategies that bring digitalcultural heritage to a wider and more diversifiedaudience.The objective of the Workshop is to explorethe business potential of the project ideas,

Courtesy of the Netherlands Institute for Sound and VisionParticipants will be encouraged to think laterallyaround their ideas – to find the hidden gemscontained within larger ideas, and to fully evaluatesome of the assumptions they enter with.The three finalists will have an additional chanceto win a tailored, three-month program ofbusiness incubation from world-class industryleaders online and via Skype.

Incubation SupportSuccessfully taking an idea from conception tothe market is a more complex process than mostexpect. The Europeana Space Innovation Spaceis designed to assist and mentor this process tothe best of our capabilities. Thus, the best projectout of the three invited to the Business ModellingWorkshop will win a tailored incubation supportpackage from REMIX and the Europeana Spaceconsortium.Incubation participants will be asked to completea series of mentored courses over an intensivethree-month period. By the end of the Incubationperiod, the business plan for each projectteam will ready for pitching to investors or forlaunching directly (as applicable).Each project team will be given an initialevaluation to tailor their learning priorities for theIncubation phase. Once designed, participants willCourtesy of The Waag

e given access to an online platform containinga mix of inspirational speakers (in part sourcedfrom the global REMIX conferences in London,New York and Sydney).In addition to the business, marketing and financesupport provided by REMIX, additional supportis available to participants from the E-Spacepartners throughout the Incubation period.The teams will be asked to remotely undertakea series of exercises and planning workshops.Once complete, their responses will be discussedat length with their mentor on the REMIX team inorder to challenge and refine their thinking.The support areas will be tailored per team, inorder to emphasise elements where furtherdevelopment is required. However, they willbroadly correspond to the following buildingblocks: sources of finance; consumer insight;cultural assets; identifying the right opportunities;thinking multi-channel; managing resources;managing innovation; marketing; working withcreative IP; collaboration and partnerships;building and sustaining communities of interest;pitching and presentation skills.9

8 Key Aspectsof IncubationSupport10The incubation support will focus on 8 keyaspects.AspectDefinitionBusiness SupportThe provision of support for typical but necessary business subjects suchas financial management, strategic thinking, commercialisation, intellectualproperty management and compliance, whilst helping develop staff in terms ofpresentation and management skills.Technical SupportAccess to the Europeana Space consortium technical partners forimplementation guidance and problem resolution to fast-track development ofthe spin-off product.Expert SupportAccess to professionals from the Europeana Space partners and respective Pilotdemonstrators’ themes. (Open Hybrid Publishing, Museums, TV/Video, Games,Dance, Photography)

AspectContent re-use supportFacilitating accessto and pitching forfinanceFacilitating businesspartnershipsMarketing andpromotionFacilitating access tospecialised testingenvironmentsDefinitionProviding access to content, providing IPR expertise and support, facilitating andexpediting searching and rights clearing for specific content.Supporting the business with making funding decisions, providing introductionsand creating professional pitches to receptive traditional and specialist financialsources, such as loan providers, investment banks, business angels andcrowdfunding platforms.Raising awareness of and evangelising cross-border co-working, open innovationand clustering activities through widespread European creative networksutilisation.The spin-off projects will be offered assistance with marketing and promotionalactivities.Access to the physical equipment and specialised knowledge within theEuropeana Space team that will result in faster prototyping and more userfocusedproducts. For example: Access to Waag’s FabLab. Additionally, hostingenvironments and online testing areas.11

Meet ThePartnersThe Europeana Spaceconsortium: 29 partners from13 European countries.IPR management, content provision, managementof major digital cultural collections and ofdigitization programmes; online publishing,games development and the use and re-useof cultural objects for commercial exploitationpurposes.12The consortium includes representatives of thewhole value-chain of digital cultural heritageand its potential re-use, to ensure the bestpossible delivery of impact: creative industryand technology-based SMEs, cultural bodies,memory institutions, broadcasters, nationalcultural agencies and centers of excellence inmultidisciplinary research.The project’s partner organizations haveoutstanding skills in areas relevant to the project’sobjectives: the building of technology platforms,Courtesy of CIANT, International Centre for Art an New Technologies in Prague

Memory InstitutionsThe Ministry of Culture of EstonianGovernment is responsible for organising andcoordinating state cultural policy. www.kul.eeSPK Foundation is composed of the mostimportant German cultural Institutions andembodies the shared governmental responsibilityfor culture in Germany. www.preussischer-kulturbesitz.deLithuanian Art Museum is governed by theMinistry of Culture of Lithuania, and next topreserving art treasures, is responsible for thedigitisation activities in the Lithuanian museums. www.ldm.lt13The Libraries Development Department of theLocal Government Management Agency inIreland, manages national library policy anddigitisation activities of public library holdings. www.lgcsb.ieThe Onassis Cultural Centre is actively involvedin the implementation of new technologiesrelated to artistic creation, content disseminationand education in Greece. www.sgt.grCourtesy of the Netherlands Institute for Sound and Vision

14Audiovisual, Media and SocialInnovationThe International Centre for Art and NewTechnologies in Prague is active in producing,collecting, exhibiting, documenting, archiving andpublicising new media art. www.ciant.czFST, Fondazione Sistema Toscana, is a nonprofitparticipative foundation with the missionof overcoming the digital and cultural dividerelated to the themes of new media and newtechnologies. www.fondazionesistematoscana.ittelevision, radio, music and film and web video ofDutch audio-visual heritage. www.beeldengeluid.nlRBB is the public broadcaster for the federalstates of Berlin and Brandenburg, broadcastingone television channel and six radio stationsin addition to providing a range of interactivemultimedia services. www.rbb-online.deWAAG SOCIETY is an interdisciplinary non-profitmedia lab researching and developing newtechnology, art and culture. waag.orgIstituto Luce / Cinecittà is the most importantcinema related public company in Italy, whichholds one of the richest audiovisual footagecollections in Europe concerning the history of thetwentieth century. www.cinecittaluce.itThe Netherlands Institute for Sound andVision maintains approximately 800,000 hours ofCourtesy of Unsplash.com

Small and medium enterprisesPromoter S.r.l. is an innovative SME bringingtogether management, research anddevelopment capabilities in the fields of ICT,digital heritage and cultural tourism. www.promoter.itRemix Agency is an agency focused on helpingcultural organisations explore and develop theirbusiness models to open up new revenue streams. www.remixsummits.comEUREVA is a technology company delivering highvalue-added services and technologies with coreexpertise relies in multi-media cloud-computingand mobile software architectures. www.eureva.frIN2’s mission is to simplify how organizationscollect, organise, discover and present digitalcontent. This is done by creating flexible webbasedinterfaces on top of award-winning richmediaindexing tools. www.in-two.comMUSEUMSMEDIEN is a web and multimediacompany specialized on the development ofinteractive media for the educational work inmemorials, museums, exhibitions and othercultural institutions. www.museumsmedien.deNOTERIK BV operates in the field of WebTV andis particularly engaged in R&D and commercialWebTV services in the area of cultural heritage,e-learning, publishing, broadcasting. www.noterik.nlPOSTSCRIPTUM, specialized in consultancy andimplementation of museums’ software servicesand web presence, implements technologiescreating new channels of communication forculture. www.postscriptum.gr15

16PROTON LABS is a software developmentcompany that does fast, iterative systemdevelopments for high-potential start-ups andacademic labs that need to convent lab demosinto products. proton.ieHumanities and TechnologyResearchCoventry University is a modern, forwardlookinguniversity whose roots can be tracedback to 1843 to the Coventry College of Design.With both a proud tradition as a provider ofhigh quality education and a focus on ResearchExcellence with Impact, the University hasestablished an academic presence regionally,nationally and across the world. www.coventry.ac.ukThe Cyprus University of Technology providessupport to the State and in general to the societyto address the challenges in the area of scienceand technology. It is represented in the project bythe Digital Heritage Research Laboratory. www.cut.ac.cyKU LEUVEN’s Media Lab of the Institute forCultural Studies at Faculty of Arts is specialized inCourtesy of The Waag

e-learning for the Humanities and digital culturalheritage. www.kuleuven.beUniversidade Nova de Lisboa is a universityinstitution with internationally recognisedresearch and high quality teaching, and withstrategic partnerships of excellence. The Facultyof Social Sciences and Humanities (UNL-FCSH)participates in the project. www.unl.ptGoldsmiths University of London isinternationally renowned for its creative andinnovative approach to teaching and research inarts and humanities. www.gold.ac.ukiMinds is Flanders’ digital research center andbusiness incubator, established by the Flemishgovernment in 2004. Building on the strengthof our 850+ top researchers located at 5 Flemishuniversities, iMinds introduces digital innovationin 6 key markets. www.iminds.beThe Image, Video and Intelligent MultimediaSystems Lab of the National TechnicalUniversity of Athens designs and implementsintelligent semantic analysis and retrieval ofmultimedia content. www.image.ntua.grPACKED vzw is a centre of expertise in digitalheritage (digitisation, digital archiving and access)supported by the Ministry of Culture of theFlemish Community. www.packed.beThe University of Exeter is one of the UK’s mostsuccessful universities, committed to maintainingthe very best research, an outstanding teachingand learning experience and unrivalled links withbusiness and the public sector. www.exeter.ac.uk17

Ca’ Foscari University of Venice is a publicUniversity with a national and internationaloutstanding reputation for academic excellencein both teaching and research. It is represented inthe project by the Department of Management. www.unive.it18Courtesy of Packed

ckedWho Can HelpWith What?As part of the incubation support package the sixwinning projects will be able to request supportfrom the Europeana Space consortium. Thissection gives you an overview of which areasthey can support you on your way to marketreadiness.Business SupportBusiness support refers to the provision ofexpert, standard business type advisementincluding financial management, businessstrategy, business modelling, IPR managementand compliance, plus project leader and basicmanagerial skills. So if you didn’t study businessmanagement in University, don’t worry! We gotyou covered.Fondazione Sistema Toscana, PostScriptum,Ca’ Foscari University of Venice, IN2, iMindsand Waag SocietyTechnical SupportThe Europeana Space project consortium is fullof skilled technical partners from a wide array ofsectors. Technical support is definitely the mostcomprehensive and expert area of support theconsortium can provide which is good becausetechnical support is essential for overcomingdevelopmental snags that could stifle progresstowards market readiness. We won’t write thecode for you but we’ll help you along the way!19

National Technical University of Athens,Ministry of Culture of Estonian Government,Waag Society, Coventry University,International Centre for Art and NewTechnologies, PostScriptum, IN2 and iMindsGovernment, Cyprus University of Technology,Museumsmedien and Netherlands Institutefor Sound and VisionExpert Support20Because of the way the eSpace project is designedthe consortium contains highly regardedexperts in 6 thematic sectors of digital culturalheritage and re-use, Dance, Games, Open HybridPublishing, TV, Photography, and Museums.Expert support means that if you’re looking forassistance within any of these themes we havepeople who know what to do.SPK Foundation, iMinds, PostScriptum,Coventry University, Instituto Luce/Cinecittà, Ministry of Culture of EstonianCourtesy of CIANT,International Centre for Art and New Technologies in Prague

Content Re-Use SupportDid you find a video or photo you really want touse but it’s locked up in copyright? Need helpfinding open collections or specific items that willmake your project that much richer? EuropeanaSpace has partners from all over Europe withextensive archival collections of rich historicalmaterials who are happy to help you out! We canalso help you clear rights for content!IN2, Coventry University, National TechnicalUniversity of Athens, PostScriptum, iMinds,Instituto Luce/ Cinecittà, KU Leuven, PACKED,LGMA , University of Exeter and NetherlandsInstitute for Sound and VisionFacilitating access to and pitching forfinanceSince the project will put so much effort intogrowing your great ideas and prototypes it’sessential that we ensure you can access fundingto maintain future growth and sustainabilityafter the project ends or at least give the projectsthe tools to garner funding. This can be done inseveral ways like supporting the business withmaking funding decisions, providing introductionsand creating professional pitches to receptivetraditional and specialist financial sources, suchas loan providers, investment banks, businessangels and crowdfunding platforms.Fondazione Sistema Toscana, PostScriptum,Ministry of Culture of Estonian Governmentand Coventry University21

Facilitating business partnershipsSome ideas or projects will be lacking in certainareas of product ownership and development. Forinstance a team of developers may be technicallystrong but lack the business pitching or marketingsides. Facilitating business partnerships is meantto fill in these caveats by making use of theconsortium’s network and network capabilitiesby raising awareness of and evangelising22cross-border co-working, open innovation andclustering activities through widespread Europeancreative networks utilisation. The majority ofthis work will also be done by REMIX and theirnetwork. *firm handshake not included*IN2 and Coventry UniversityMarketing and PromotionThis area of incubation support is simple butessential. It’s important to spread the word aboutthe great work being done within these 6 projects.Also for the cultural and creative sector to bemade aware of successful endeavors that showhow creative re-use of digital cultural heritagecontent can be made profitable and successful.Our network will help get the word out.SPK Foundation, Fondazione Sistema Toscana,Ca’ Foscari University of Venice, NetherlandsInstitute for Sound and Vision, Instituto Luce/Cinecittà, KU Leuven, Coventry University andPromoter

Facilitating access to specialisedtesting environmentsOne of the biggest obstacles for innovationis access to equipment or facilities to design,develop and perfect. Within the eSpaceconsortium we are lucky to have partners whoseinstitutions host such technologies and facilities.This area of support means giving access to webservers, co-working spaces, innovation labs, ohand of course 3D printers.23Coventry University, Fondazione SistemaToscana, Ca’ Foscari University of Venice,Ministry of Culture of Estonian Government,Waag Society, International Centre for Art andNew Technologies and NoterikCourtesy of Waag Society

Contacts www.europeana-space.eu #Europeanaspace24​Gregory MarkusGmarkus@beeldengeluid.nl ​Simon Cronshawsimon.cronshaw@remixsummits.com

Working in associationwith the Europeana FoundationEuropeana Space has received funding from the European Union’sICT Policy Support Programme as part of the Competitiveness andInnovation Framework Programme, under GA n° 621037