Embedded Computing Design 2011 Media Kit - OpenSystems Media

Editorial Staff and Departmentswww.embedded-computing.comEmbedded Computing Design istargeted at engineers, architects,and decision makers looking atsilicon, software, and strategiesfor embedded devices. With anestimated 15,000,000,000 devicesin the world soon, we’re out tohelp every designer working onone of them–this is where the nextdecade of embedded computing is going.• With eight print issues and twelve E-letters, plusa series of E-casts, editorial coverage focuses ondesign from a problem/solution viewpoint. Staffresearchedand written features plus contributedmaterial from industry executives, technical experts,and thought leaders provide insight and ideas ontrends, technology, and tools.• Sponsorship opportunities include an annualResource Guide issue with extended product profiles,Quick Guides with short product listings, and whitepapers targeting exclusive E-letter topics, along witha complete range of print and online vehicles.Warren Webb, Embedded Computing Design’seditorial director. Warren divides his time betweenmoderating e-casts and blogging. His backgroundincludes 30 years as a design engineer andentrepreneur developing automatic test andmeasurement systems for General Dynamics, The ComputationCompany, and Sundstrand Power Systems. Prior to joiningOpenSystems, Warren also spent 12 years as the EmbeddedSystems Analyst/Editor with Reed Business Information writingarticles and perspectives on hardware design, softwaredevelopment, and emerging technologies for international trademagazines. Warren holds a MBA from Pepperdine University, aMS in Electrical Engineering from San Diego State, and a HighHonors BSEE from the University of Tennessee.Jennifer Hesse, assistant managing editor ofEmbedded Computing Design, overseescontributed article reviews, production, and layout.In addition to her work as an editor forOpenSystems Media since 2005, she has anextensive background in the media and publishing industry,including several years of experience as a copy editor at a dailynewspaper, a reporter for a regional business journal, and afreelance writer for news and lifestyle publications. Jenniferearned her BA in Journalism at Whitworth University.E-mail Jennifer at jhesse@opensystemsmedia.comEditorial StaffDepartments• Left to My Own Devices: The editorial directorweighs in on the theme for the issue/E-letter andwhat’s really going on.• Deep Green: The latest in energy-efficient, low-power,and “green” designs and embedded applications.• Editor’s Choice: New products that have recentlyimpressed the editorial staff.Industry CoverageEmbedded Computing Design focuses on four majormarkets for embedded devices, highlighting whatdecision makers need to know about selecting, designing,and succeeding with embedded technology addressingthese applications:• Mobile• Home• Industrial• MedicalOur editorial calendar shows many topics for contributed articles, E-casts, and more.Our editorial staff can take your ideas and present them in ways that can help you get noticed.Contact our staff to submit abstracts, suggest topics, or request a briefing or discussion.2

Products and ServicesLegend: E = Electronic | P = Print | TM = Tracking MetricsOpenSystems Media provides arange of integrated multimediaproducts to help you deliver yourmessages directly to your audience.Our dedicated sales staff will workclosely with you to understand yoursales and marketing goals. With anaudience ready for you, our salesstaff can help you select the rightOpenSystems Media print and onlinevenues for your marketing needs.Advertisement, Print Options PAds reach your audience with your messagedisplayed with your unique look and feel. Welldesignedads enhance your company’s imageand reputation in the eyes of the publication’sreaders. In addition to full-page or fractional ads,OpenSystems Media can help you design two-pagespread ads, multiple page ads, cover photos, bellybands, sticky notes, tabs, and various gatefolds thatwill capture the readers’ attention.Advertisement, Online E | TMAds placed on our websites draw visitors to alanding page on your website. Standardized adsizes can be placed in various locations for anymagazine, and “keywords” can be selected aswell. Ads are available on a first-come, first-servedbasis. Banners, skyscrapers, buttons and manyother formats are available.ReprintsE | POpenSystems Media makes it easy to buy reprintsand acquire the rights to almost any content. Bysimply clicking on the license button above anarticle, you will find an extensive menu of choicesfor your particular needs. Reprints are excellent forpoint-of-purchase displays, direct mail campaigns,trade show handouts, and media kits.BlogsEOur editors voice their opinions on all sorts oftopics. Vendor briefings and announcements are aviable source for blog entries. Ad slots are available.E-castsE | TME-casts are live moderated webcasts that may havea single sponsor or multiple sponsors. They areused to educate your audience about a problemand possible solutions. Custom polls and surveyscan be included.Product-casts are short product promotions.Editor’s Choice Products E | POur editors comb through the latest product newsreleases each month looking for notable Editor’sChoice products candidates. If your company’sproduct is selected, OpenSystems Media willprovide our Editor’s Choice logo for your use inyour company’s marketing collateral.E-lertsE | TMA dedicated e-mail blast with your productinformation, webcasts, news items, or whitepapers is sent to our subscriber base. Customizea mailing list that hits your target audience withyour message.E-lettersE | TME-letters are virtually electronic versions ofOpenSystems Media publications e-mailed to ouraudience of readers in HTML format. They arepacked with original articles and editorial with aninteractive element to link readers to even moreinformation. Sponsorship includes your corporatelogo placed near the introduction banner.E-magP | E | TMAn interactive magazine format e-mailed directlyto our audience of readers. E-mags are filled witha variety of creative ways to enhance and expandyour marketing campaign. Advertisements andproduct guide listings are highlighted with links tothe vendors’ websites.E-mail list managementEWe can manage your e-mail and web campaignsthrough our list management service. Let us set upa list of target readers for your media campaign.Embedded ChannelsE | TMOpenSystems Media can design custom micrositeinternet channels by matching up your companyand relevant content from our extensive libraryof material. Position your company as an industryleader and subject matter expert by providing asingle destination for information. Search engineoptimization will get you improved results.Guide, Buyer’sE | PSelect publications have an annual Buyer’s Guidethat includes editor prepared directories of recentlyreleased products pulled from our extensiveproduct database. Make your company/productstand out by sponsoring a tab or mini tab.Guide, Resourcewith product profilesE | PAn annual issue for each publication is devoted as aResource Guide, which presents a range of vendorproducts categorized and displayed in productprofiles. We provide the profile template and youfill in the information. Make your company/productstand out by sponsoring a tab or mini tab.Inserts/OutsertsPYour marketing material can be inserted inside oroutside in a polybag in any magazine issue. Eithership us the finished piece or outsource the designand/or printing to us. OpenSystems Media canprovide competitive pricing and quick turnaround.News feedsESubmit your news releases at our website to havethem syndicated in dozens of dynamic, contentsensitivenews feeds and broadcast around theglobe via search engines and RSS.PodcastsEOur editors podcast prerecorded audio in MP3formats for download, along with thoughts onrecent events and news. Sponsorships are availablewith short transition messages at the introductionand conclusion.Polls, and surveysE | TMWe are continually polling and surveying ouraudience for their feedback on a variety of topics.We can develop a targeted poll or detailed surveyfor your own needs. Surveys can be part of any ofour electronic services, such as E-letters and E-casts.5Product databaseE | TMOnline product listings are free of charge. Theselistings are searchable by website visitors andprovide a link to product data sheets supportingrequests for more information. Listings are usedby editorial staff to select Editor’s Choice Productsand to create new product and Buyer’s Guidefeatures in print issues and E-letters. OpenSystemsMedia consistently ranks very high in key onlinesearch engine results.Social Media Networking E | TMSocial networking is a great way to reach out toyour audience in a real-time and interactive style.OpenSystems Media offers Twitter and LinkedInGroups with a large following of interestedreaders. Get your information out quickly throughour social media networking services.SupplementsE | POpenSystems Media can combine our editorialresources along with your product informationto create a custom supplement to accompanyany issue of our magazines or to be sent to ourexclusive online audience. You can also sponsorany of our pre-planned supplements.TechcastE | TMTechCasts are a hybrid of an E-lert and an E-cast. ATechCast is a technical audio and PowerPointpresentation made and then archived byOpenSystems Media and placed online for afull year. The TechCast is then e-mailed to ouraudience of engineers to view. Engineers mustsupply contact information to view the archivedpresentation. All leads are provided to vendors.TechCasts should be created by a product orengineering manager to add credibility. TheTechCast is then housed on our site and E-lettersfor a full year for further exposure.TechChannelP | E | TMIn-depth coverage on a featured topic withmagazine articles and products, and a Channelsmicrosite with news, video and more.Video libraryE | TMAdd to our portfolio of topical videos. OpenSystemsMedia archives videos from webcasting eventsand can host your video content. We can spotlightvideos and provide tracking metrics.White papersE | TMAdd your white papers to our portfolio of topicalwhite papers to gain increased exposure. We canpromote white papers and provide tracking metrics.Virtual ConferencesE | TMThe Virtual Conference is a day-long online eventfeaturing themed technical sessions, keynotes,and an “Ask the Experts” round table. Theseconferences offer attendees worldwide the optionto participate in the sessions that are most relevantto them from the comfort of their office. No travelis required, attendee registration is fast and simple,the sessions are archived online for a year makingit easy to access sessions if attendees are unableto attend on the live event date. OpenSystemsMedia will supply industry-leading moderators totackle the tough questions facing today’s designengineers and their marketing staff can helpfacilitate sponsorship opportunities.

Publication Rates(Effective 11/1/10)2 pagespreadRate Plan: Embedded Computing Design and Military Embedded SystemsSize 1x 2-3x 4-6x 7-9x 10-12x 13-18x 19-24x 25-30x$8,910 $7,830 $7,380 $6,750 $6,075 $5,535 $5,040 $4,770Full page $4,950 $4,350 $4,100 $3,750 $3,375 $3,075 $2,800 $2,6502/3 page $3,750 $3,400 $3,050 $2,750 $2,475 $2,225 $2,025 $1,8251/2 page $2,600 $2,275 $2,125 $1,975 $1,875 $1,750 $1,675 $1,5501/3 page $1,825 $1,750 $1,675 $1,575 $1,500 $1,425 $1,350 $1,2751/4 page $1,500 $1,450 $1,400 $1,350 $1,300 $1,250 $1,200 $1,1501/9 page $600 $575 $550 $525 $500 $475 $450 $425Productprofile,advertiserProductprofileAdvertorialProductSpotlightfull page $1,300 $1,275 $1,250 $1,225 $1,200 $1,175 $1,150 $1,125half page $700 $675 $650 $625 $600 $575 $550 $525full page $1,400 $1,375 $1,350 $1,325 $1,300 $1,275 $1,250 $1,200half page $850 $825 $800 $775 $750 $725 $700 $6751 photo and600 words$1,7505 bullet points,logo, and photo$550Rate Plan: CompactPCI, AdvancedTCA & MicroTCA Systems, DSP-FPGA.com,Industrial Embedded Systems, PC/104 and Small Form Factors, and VME and Critical Systems2 pagespreadSize 1x 2-3x 4-6x 7-9x 10-12x 13-18x 19-24x 25-30x$7,200 $6,480 $5,670 $5,130 $4,545 $4,230 $4,005 $3,735Full page $4,000 $3,600 $3,150 $2,850 $2,525 $2,350 $2,225 $2,0752/3 page $2,750 $2,475 $2,175 $1,950 $1,800 $1,600 $1,525 $1,4501/2 page $2,275 $1,950 $1,750 $1,600 $1,475 $1,375 $1,250 $1,1501/3 page $1,700 $1,525 $1,450 $1,375 $1,250 $1,200 $1,150 $1,0501/4 page $1,375 $1,275 $1,200 $1,150 $1,100 $1,050 $1,000 $9501/9 page $600 $575 $550 $525 $500 $475 $450 $425Productprofile,advertiserProductprofileAdvertorialfull page $1,300 $1,275 $1,250 $1,225 $1,200 $1,175 $1,150 $1,125half page $700 $675 $650 $625 $600 $575 $550 $525full page $1,400 $1,375 $1,350 $1,325 $1,300 $1,275 $1,250 $1,200half page $850 $825 $800 $775 $750 $725 $700 $6751 photo and600 words$1,750ProductSpotlight5 bulletpoints, logo,and photo$550For all publications: Covers 2, 3, or 4 and center spreads are available for an extra charge. Rates include up to 4-color process.Rate combinations: Insertions can be combined to give you the maximum discount.6Revised 07/06/2011

Publication Specifications(Effective 11/1/10)2 Page TrimSize (inches): 16" X 10-7/8"Please include 1/8" bleedon all sides1/2 Page IslandSize (inches): 4-5/8" X 7"1 Full PageSize (inches): 8" X 10-7/8"Please include 1/8" bleedon all sides1/3 Page VerticalSize (inches): 2-1/8" X 10"2/3 Page VerticalSize (inches): 4-5/8" X 10"1/3 Page SquareSize (inches): 4-5/8" X 4-7/8"1/2 Page HorizontalSize (inches): 7" X 4-7/8"1/4 PageSize (inches): 3-3/8" X 4-7/8"1/2 Page VerticalSize (inches): 3-3/8" X 10"1/9 PageSize (inches): 2.125” x 3.125”Additional InfoPositions for ads such as covers 2, 3, or 4 and center spreads are available for an extra charge. Rates include up to 4-color process.Accepted format: High-resolution PDF (press setting) compatible with Adobe Acrobat 5.0 or above.7Revised 07/06/2011

Publication SpecificationsHigh impact adsOpenSystems Media has a variety of high impact advertising optionsfor you next marketing campaign. Inserts and outserts Belly Bands – wrap around magazine Gate Folds – special fold out pages Post-its Tabs and Mini-tabs Products on cover Cover peel backs PolybagsContact your account manager for specifications.Special servicesCopy and design charges: Creative services are available for anadditional fee (i.e. internal and external print and/or digital collateral).Please discuss special services with your account manager.DeadlinesInsertion schedules cancelable only on written notice when received10 days prior to the closing date of advertising forms. If the new ad isnot received by the material due date, OpenSystems Media reserves the right to repeat the previous advertisement.Advertisers are to receive the publications in which their display advertising appears.Commission15 percent commission to recognized advertising agencies on display advertising; net 30 days.No commission allowed on tipping-in or other production charges. Invoiced date of issue.Technical questionsIf you are unsure about the specifications or would like to use an ad size that is not listed, please contact:creative@opensystemsmedia.comPrint media/E-mag File formatsAccepted format: High-resolution PDF (press setting) compatible with Adobe Acrobat 5.0 or above.Note: If text is outlined or other formats are submitted, your ad will not be searchable in our E-mag platform.Print Colors/Resolution4-color CMYK @ 300 dpi (Spot colors will not be preserved and will be converted to 4-color process.)Technical questionsIf you are unsure about the specifications or would like to use an ad size that is not listed, please contact:ddiomede@opensystemsmedia.comEditorial/Production16626 E. Avenue of the Fountains, Ste 203Fountain Hills, AZ 85268Tel: 480-967-558 | Fax: 480-837-6466Advertiser Services30233 Jefferson • St. Clair Shores, MI 48082sales@opensystemsmedia.comTel: 586-415-6500 | Fax: 586-415-48828Revised 07/06/2011

Web Rates and Specifications(Effective 11/1/10)E-letter 1x 2-5x 6-9x 10-14x 15-20x 21+Sponsorship: Includes logo, PLUS a product placement. $1,000 $900 $875 $850 $825 $800Product: 250 words, 1-3 photos, logo, link, and contact information. $735 $650 $600 $575 $550 $525Video, White Paper, Webcast Promotion Only:15 words, 125 x 125 pixel image, and link; does not include postingon OpenSystems Media website.$735 $650 $600 $575 $550 $525Note: All photos and logos should be 72 DPI, JPG, PNG or GIF files. All text should be provided in Microsoft Word.E-lert 1x 2-4x 5-8x 9-12x 13-16x 17+Sponsor specific content; cost per E-lert; $500 charge per additional list.Custom E-lert (specific geographic regions or job tiles) $250/1,000 subscribers;$1,000 minimum.Full reporting available (numbers sent, opened and clickthroughs)available upon request.$3,400 $3,200 $3,000 $2,800 $2,500 $2,200White Papers and Video Library Posting 1x 2-3x 4-6xTier 1: Posting online only, search 6 months $500Tier 2: Posting online, home page rotation, 1 monthly email blast with other vendors,tracking, E-letter coverage (White Papers include leads).Tier 3: Tier 2 plus promotion in a custom email blast to selected subscriber list; $500charge per additional list.6 months $2,000 $1,750 $1,55012 months $3,300 $3,000 $2,8006 months $5,250 $4,950 $4,75012 months $6,300 $6,000 $5,800Banner Rates and SpecificationsLeaderboardSize (pixels): 728 x 90Price $150 CPMLarge RectangleSize (pixels): 336 x 280Price $100 CPMWide SkyscraperSize (pixels): 160 x 600Price $150 CPMInterstitial (“Welcome Ad”)Size (pixels): 336 x 280Price $2,500 gross/weekPeel BackPrice $1,500 gross/weekRoadblockMultiple BannersDisplayed SimultaneouslySquare ButtonSize (pixels): 125 x 125Price $50 CPM9Revised 07/06/2011

TechChannels OverviewRevised 07/06/2011tech.opensystemsmedia.comTechChannels are microsites that explore a topic in depth, with editorsmanaging content from all OpenSystems Media and selected externalresources on that topic. Content includes magazine articles andcolumns, RSS news feeds, E-casts and virtual events, white papers,blogs, videos, social networking snips, and more. TechChannels are agreat opportunity to line up your key message with relevant content.TopicsTelehealth, Virtualization, Multicore, ESC, Safety and Security,Touch Interface, Unmanned Aerial Vehicle and more....Sponsorship optionsSponsorship is purchased in monthly increments so viewers regularly see new ideas, encouraging frequent return visits.LeaderboardSize (pixels): 728 x 90Price: $750/monthincludes 5000 impressionsacross OSM sites includingkeywords on TechChannel.RoadblockMultiple BannersDisplayed SimultaneouslyPrice: $995/month“Quotable...”Your featured Tweet displayedprominently at the top. Increaseexposure for your campaign.Price: $500 per week andre-Tweeted across twoOSM Twitter accounts.Large RectangleSize (pixels): 336 x 280Price: $500/month includes3000 impressions across OSMsites including keywords ofTechChannel.Product SpotlightShowcase your productwith a photo and headline linkingfrom an E-letter of your choice.Size (pixels): 336 x 280Price $500/month includes3000 impressions across OSMsites including keywords ofTechChannel.InSiteInSite widget includes a headerimage and up to three options:Video, white paper, activeblog, Twitter feed, advertorial,product, Editor’s Choiceproduct, E-mag outsert.Price $1,500 gross/weekDimensions/File formatsHeader Image (Top image of ad) : 334 x 80Video: (320 x 240) MPEG-1, MPEG-2, MPEG-4, VP6,VP5, H.264, H.263, WMV/WMA, or MJPEGE-mag Outsert: Hi-res, print-ready PDFRates $2000/month(1 month minimum/3 month maximum*).Includes coverage on one E-letter (25k distribution) andone E-mag email blast (22k subscribers).*New creative must be supplied every 30 days10

TechChannels – InSite GalleryRevised 07/06/2011InSite: A site within a TechChannel.Below are some examples of ways you can creatively customize your own InSite:Hardware “box” consolidation usingvirtualizationConsolidation of hardware platforms, or “boxes,” is a goal formany companies needing to update one or both pieces ofhardware. Consolidation without massive change to legacysoftware can be a tricky job. Intel’s Virtualization Technologycan ease the migration process.“Time and tides wait for no man”(1) – and neither doesconcrete.Making concrete is one of those amazing chemical reactionsthat we often take for granted.• Video• White Paper• Twitter feed• E-mag or digital insert• Article• Facebook feed• Product gallery• Product Info• BlogInSite ads depicted above are simulated and are not realadvertisements sponsored by their respective companies.11

E-cast Overviewecast.opensystemsmedia.comOur E-cast service is an excellent way to get your message out to atargeted audience in a timely fashion. Our vast subscriber databaseallows us to help you target your audience to meet your marketingprogram needs.OpenSystems Media performs pre- and post-production support ofthese events to be sure they are of the highest quality and are mosteffective for your marketing programs.We can even help you launch an international event that is releasedlive with two broadcasts on the same day. You can tailor yourmessage to Europe and Asia and then to the Americas.OpenSystems Media offers two types of webcastings. The firstis an E-cast which is a live, single or multiple sponsor event usedto educate your audience about a particular product, service,or technology. They provide a successful way to pull togethercomplementary business partners or ecosystem members tothoroughly cover topics of interest to your market. Each E-castconsists of a 45-minute presentation and 15-minute interactiveQ&A session.These events are typically technical in content. The speaker is usuallya technical spokesperson, product designer, or engineer that has indepthknowledge of the product or service being discussed.E-casts are moderated by a member of our editorial staff or aindustry recognized guest moderator. Our E-casts are moderatedto keep the event interesting, informative, and technically relevant,while also meeting the needs of both the audience and sponsors.Our moderators will work with you prior to the E-cast and during theactual event to make it as effective as possible.OpenSystems Media moderators are known throughout the industrybecause of their knowledge and connection to the technologies andmarkets they cover.Bring us your ideas for interesting and relevant industry topics orwork with us to pick the right topic for you from our list of hot topics.In addition to being trackable, E-casts offer many other benefitsto boost your marketing campaign. We handle the production and promotion, improving yoursales and marketing teams’ efficiency. No travel costs or lost time out of the office, you can savewear and tear on your sales and marketing teams. You choose the target audience that is right for you. Live audience events give you a chance to hear questionsfrom your target markets and to respond to theminteractively. Lead generation is more effective as we can track attendeesand view their questions and responses to polls and surveys. We provide sponsors with extensive reporting metricsincluding names, numbers, e-mails, questions, and poll andsurvey results. Events are archived for 12 months so they can be viewed orread at a time more convenient for the audience, allowingyou to continue spreading your message and gather leadslong after the live event.Registration solicitation is e-mailed to our audience of engineers,managers, and technical professionals. All events requireregistration to participate, thus enabling tracking.OpenSystems Media promotes all of these events to a list thatbest meets your marketing goals. We follow up with reminders toensure maximum exposure.TechCast is a technical audio and PowerPointpresentation recorded and then archived byOpenSystems Media and placed online for a full year. The TechCastis e-mailed to our audience of engineers to view. Engineers mustsupply contact information to view the archived presentation. Allleads are provided to vendors. TechCasts should be created by aproduct or engineering manager to add credibility. The TechCast isthen housed on our site and promoted for further exposure.Detailed reporting is availableto sponsors for all events.Multicore Migration: The Challenges of migrating to a multicore design. Print This Page | View in ExcelMay 20, 2008 02:00 PM EDT 107632Event Summary ReportPolls ReportUser Questions ReportPresenter Chat ReportUsage Summary ReportMedia Capture Tracking Report (PartnerRef)Custom Registration ReportInteractivity ReportEdit DisplayPresentation SummaryAll Registrants 480Total Unique Viewers 267Each E-cast report hasextensive subreports coveringthe following:Event ID: 107632 Client (ID): wccopensystemsmedia(1034)Live Start: May 20, 2008 02:00 PM Live End: May 20, 2008 03:13 PM EDTEDT• Polls and surveys• User questions• Usage summary• Media capture tracking• Custom registrationGuidelines• E-casts follow OpenSystemsMedia’s Editorial Guidelines(problem/solution approach withtechnical details).• State the problem (in the title,abstract, and introduction).• Go into quantitative detail aboutthe problem.• For the solution, go intoquantitative detail about thetheoretical methods of solvingthe problem (the same remediesyou mentioned earlier in yourpresentation).• Wrap up with a conclusion.12

E-cast Overviewecast.opensystemsmedia.comLive Knowledge BroadcastsThese events allow you to measure leadsinstantly plus you save on travel andconference costs. Book your E-casts nowto get the best time slots available.These topics are just a sample of themany subjects that are of interest to theOpenSystems Media audience. Checkour editorial calendars for additionalsubjects.E-casts on the application of embeddedtechnology in industries from automotive,consumer, industrial, medical, military,and other markets are always popular.Bring us your ideas and we cancustom fit an E-cast for you.Simply check off a topic and let us know.We can either work with your ecosystemor work with our partner database toreach your target audience.Reserve your E-casts today!Boards and systems Data acquisition for small form factorboards Low power in small form factor boards Stacking boards, modules on carrier, orcabling modules together Modules from AMC to XBee Blades vs motherboards Design challenges for boards andsystemsProcessors and chipsets Designing with embedded processors:ARM, Freescale, Intel, MIPS, et al SoCs, microcontrollers, processors, andchipsets Maximizing performance with multicoreprocessors Challenges of migrating to multicoredesigns Ultra-low-power microcontrollers Multimedia chipsets and software Multicore, partitions, and computingperformanceProgrammable logic DSP trends and technology FPGAs: Tips, techniques, and challenges IP cores for DSP and FPGA design Math and algorithms in FPGAs andDSPs Tips, tools, and tricks to optimizingFPGA, DSP, and reconfigurable systemsOperating Systems Embedded Operating Systems:Real-time, Linux, and Windows RTOS trends and developmentenvironments Open source vs proprietary commercialRTOSSoftware Eclipse IDE packages EDA and ESL tools for board andsystem designers Embedded databases in web-enableddevices Enterprise software in embeddedapplications Java in embedded Middleware for communications Virtual development tools for boards Virtualization: Operating systems, I/O,and security DO-178B Level A programmingenvironment Life-cycle management for embeddeddesign Designing VoIP with effective software RTOS, secure software, and trustedcomputing Signal processingStandards 10 Gb Ethernet: Challenges andopportunities AdvancedTCA, MicroTCA and commplatforms in military systems Designing for PCI Express Ethernet: Trends and technologies High availability and networkmanagement systems for 100% serviceavailability PICMG standards roundup:CompactPCI, AdvancedTCA, MicroTCA,AdvancedMC,COM Express VITA standards roundup: VME, VSX,VPX, PMC, FMC, XMC, and much more ZigBee and the smart grid Power over Ethernet Small form factor board standards:Trends and technologiesAdditional topics of interest Component counterfeiting &obsolescence Critical embedded – mission/safety/life Defense/aerospace testing Display technology Distributed, data-centric applications Low-power, energy-efficient, greendesigns High-speed network testing IP telephony and TV Military power solutions Military spin-off electronics technology Mission critical technologies Net-centric warfare and battlefieldcommunications Protocol analysis Reducing Development Cycles RFID and RTLS trends Security in embedded applications Smart sensors and MEMS Solid-state storage trends Software-defined radio technology Subscriber usage modeling Systems design and verification Thermal management strategies Vision systems and smart cameras Wireless/consumer electronicsdevice testingIndustry consortia and forums areinvited to propose topics relevant totheir membership. Africa/Middle EastE-cast viewersNorth AmericaEuropeAsiaAustraliaOceaniaContact Christine Long at clong@opensystemsmedia.com or call 586-415-6500 for additional details on how we can help youcreate a program with topics that best address your specific needs.Our editorial staff is available to moderate and assist you with your event. OpenSystems Media editors and industry knowledgeexperts have a proven, successful track record of guiding E-casts using OpenSystems Media’s winning technical formula asthey work with vendors prior to the E-cast and during the actual event.13

E-cast PricingRevised 07/06/2011ecast.opensystemsmedia.comOn Demand(Techcast)Solo withouteditorSolo witheditorPartner event(Pricing is per partner)3-4 partners 2 partnersGlobal event(two eventsin one day)1x $4,500 $8,000 $10,000 $3,500 $4,500 $15,000Price2-5x $4,200 $7,600 $9,500 $3,300 $4,200 $14,0006-9x $3,800 $7,000 $8,750 $3,000 $3,800 $12,750Registration ✔ ✔ ✔ ✔ ✔Archive 6 months 6 months 1 yr 1 yr 2 yrsLeads delivery Excel file Excel file Reporting URL Reporting URL Reporting URLE-cast managerfacilitating the event ✔ ✔ ✔ ✔ ✔Live event with Q&A ✔ ✔ ✔ ✔OSM moderator ✔ ✔ ✔Flash video includedin event ✔ ✔MP3 (Podcast)available after archive ✔ ✔ ✔ ✔MP4 (video)available after archive ✔ ✔ ✔Time allotted 30 mins 60 mins 60 mins 60 mins 60 minsPre-event promotionOSM E-cast homepage ✔ ✔ ✔ ✔ ✔Google AdWords ✔ ✔ ✔Targeted E-mailinvitations2 @ 25k 2 @25k 3@ 25k 3@ 25kNewsletters ✔ ✔ ✔ ✔Banners ✔ ✔ ✔News release ✔ ✔ ✔ ✔Social media (Twitter,LinkedIn) ✔ ✔ ✔ ✔Post-event promotionE-mail tonon-attendees ✔ ✔ ✔ ✔Targeted E-mail 1@25k 1@25k 1@25k 1@25k 1@25kYouTube teasers ✔ ✔ ✔ ✔Newsletters ✔ ✔ ✔ ✔ ✔14

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