2003 - 04 Annual Report - Sbs

2003 – 2004ANNUALREPORTcelebrating 10 years of SBSi

THE CHARTER OF SBSThe Charter of SBS is contained in section 6 of theSpecial Broadcasting Services Act 1991.6 (1) The principal function of SBS is to providemultilingual and multicultural radio andtelevision services that inform, educate andentertain all Australians and, in doing so,refl ect Australia’s multicultural society.(2) SBS, in performing its principal function,must:(a) contribute to meeting the communicationsneeds of Australia’s multicultural society,including ethnic, Aboriginal and Torres StraitIslander communities; and(b) increase awareness of the contributionof a diversity of cultures to the continuingdevelopment of Australian society; and(c) promote understanding and acceptanceof the cultural, linguistic and ethnic diversityof the Australian people; and(d) contribute to the retention and continuingdevelopment of language and other culturalskills; ande) as far as practicable, inform, educateand entertain Australians in their preferredlanguages; and(f) make use of Australia’s diverse creativeresources; and(g) contribute to the overall diversity ofAustralian television and radio services,particularly taking into account thecontribution of the Australian BroadcastingCorporation and the community broadcastingsector; and(h) contribute to extending the range ofAustralian television and radio services, andrefl ect the changing nature of Australiansociety, by presenting many points of viewand using innovative forms of expression.SBS - Enabling LegislationSBS was established as an independentstatutory authority on 1 January 1978 under theBroadcasting Act 1942. The Special BroadcastingService Act 1991 (Cwlth) came into effect on23 December 1991 and established SBS asa corporation. The Minister responsible isthe Minister for Communications, InformationTechnology and the Arts, Senator, The HonourableHelen Coonan.

iCONTENTSOverview and Vision StatementChairman’s Letter to the MinisterBoard of DirectorsCelebrating 10 years of SBSiOrganisation ChartiiiiiivviviiiTELEVISIONOverview 2Australian Programming 2SBS Independent 5Indigenous Productions 10News and Current Affairs 10Sport 14International Programming 14Audiences 18RADIOOverview 24Consultations 24Programs 24News and World View 25Australian News Highlights 25International News Highlights 26Documentaries 26Outside Broadcasts 28Radiothons 28Audience Research 29Awards 29ONLINEOverview 34News and Current Affairs 34Sport 34Television and Radio 35Digital Media: Major Projects 35Online Music 36SBS Audience Online: A Profile 36BUSINESSOverview 38Television Airtime Sales 38SBS Merchandise 38Program Sales 40Language Services 43Radio Sales and Marketing 44SBS and Pay Television 44TECHNOLOGY AND DISTRIBUTIONOverview 46Network Operations and Planning 46Broadcasting and Information Technologies 48THE CORPORATIONOverview 52Finance and Governance 52The Corporation 54Community Relations 56Research 59Government and Corporate Relations 60REPORT OF OPERATIONS 65FINANCIAL STATEMENTS 81APPENDICES1. SBS Act – Compliance with Section 73 1202. SBS Television Services 1213. SBS Television – Languages Broadcast 1264. Top SBS Television Programs – By Category 1275. SBS Television Programs – By Classification 1276. SBS Independent 1287. SBS Radio Schedules 1308. SBS Radio Services 1329. SBS Radio – Languages Broadcast 13310. SBS Television – Sponsors 13411. SBS Television – Advertisers 13512. SBS Radio – Advertisers 13613. SBS Community Advisory Committee 13714. Awards 138INDEX 142

iiOVERVIEWThe Special Broadcasting Service (SBS) is Australia’smulticultural and multilingual national public broadcaster.With television, radio and online services in English andmore than 60 other languages, SBS is the world’s onlymulticultural and multilingual public broadcaster.SBS Television broadcasts in more than 60 languages,providing the best of world television and innovative localprograms that celebrate Australia’s diversity. It is watchedby more than seven million Australians each week.SBS Radio is the world’s most linguistically diverse radionetwork, broadcasting in 68 languages to a potentialaudience of about three million Australians who speak alanguage other than English in their homes.SBS Online extends and enhances SBS Televisionand Radio programming with original content andcomprehensive text, video and audio services, includingaudio streaming in 68 languages.The radio network began in 1975 with two smallradio stations – 2EA in Sydney and 3EA in Melbourne– broadcasting four hours a day in seven and eightlanguages respectively. The service began as a threemonthexperiment in multilingual broadcasting confinedto Australia’s two largest cities. Today, SBS Radio’s13 transmitters broadcast 24 hours a day, seven daysa week, on AM and FM frequencies in Sydney andMelbourne and Australia-wide on a national signal thatreaches all capital cities and many regional centres.SBS Television began in 1980, first in Melbourne andSydney, and then progressively was extended throughoutthe nation. SBS Television’s analogue service is deliveredvia more than 230 terrestrial transmitters, more than 200self-help transmitters and four satellite services. SBS’sdigital television service, which began in 2001, includesstandard definition and high definition digital services, twoSBS digital radio services, the World News Channel, andSBS Essential, an electronic program and information guide.More than half of all SBS Television programming isin languages other than English. These programs areaccessible to all Australians through SBS producedEnglish language subtitles. With more than 400international and local program sources, SBS Televisiondraws upon the largest range of source material of anytelevision network in the world.SBS Online, which began in 1996, continues to build itscontent and expand its audience. In the past four yearsits annual growth in pages viewed has averaged 35%.The website includes on air programming – television andradio – specialist news and sports sites in text, audio andvideo, as well as original digital content. Audio streamingin 68 languages makes it the most linguistically diversewebsite in the world. The authoritative World News siteand the comprehensive World Game site are amongAustralia’s most visited websites.SBS VISIONCommunicating Australia’s Living Diversity

iiiCHAIRMAN’S LETTER TO THE MINISTERSenator, the Honourable Helen CoonanMinister for Communications, Information Technology and the ArtsParliament HouseCANBERRA ACT 2600Dear Minister,This year was both a time for change and consolidation. In presenting to you the SBS Corporation Annual Report2003–04, I would like to briefly highlight some of the programming and corporate achievements of the past year.A new Corporate Plan 2004-06 is in force, committing SBS to three specific goals: to increase our relevance to allAustralians; to grow the resources available for SBS content and services; and to increase our capacity to perform asan agile and creative organisation.My confidence that these goals will be met is underpinned by this year’s Report which indicates record operatingefficiencies, strong advertising revenue, and growing audience appreciation of the distinctive television, radio andonline programs and services of SBS.This Report shows a focused commitment by Television to create and deliver more quality Australian content, anexpanded Radio audience following new language additions to the revised broadcast schedule, and new multilingualservices and fresh content that’s bringing record visitor numbers to SBS Online.As required, this Report has been prepared in accordance with the relevant requirements of the CommonwealthAuthorities and Companies Act 1997 (CAC) and the Special Broadcasting Service Act 1991. In addition, it assesses theCorporation’s performance against the goals of the SBS Corporate Plan 2004-06.This Annual Report details the programming, content and services provided by SBS Television, Radio and Online. Italso reports on SBS’s relations with Government, the community and other stakeholders, and the way in which SBSmanages its human, financial and technical resources as well as its transmission services. There were no relevantjudicial decisions and reviews by outside bodies and no ministerial directions under the CAC Act.In presenting to you this Annual Report of the Special Broadcasting Service Corporation for the year ended 30 June2004, may I also express my best wishes to you on your accession to this important ministry.Yours sincerely,Carla ZampattiChairman

viSBS INDEPENDENTCelebrating 10 years of SBSiSince 1994, SBSi has emerged as one of the mostvital and entrepreneurial commissioning bodies inAustralia. Over the decade, it has commissioned morethan 700 hours of quality television and film, delightingaudiences in Australia and around the world.Through its Special Production Fund, provided by theFederal Government, SBSi commissions a variety ofdramas, documentaries, comedies and animation fromindependent Australian producers.Many of these filmmakers are from non-English speakingor Indigenous backgrounds and the unique stories theytell reflect the rich cultural diversity of the nation. Wereit not for SBSi, many of these bold and imaginativeprograms would probably not have been made.SBSi takes risks: with subjects that are challengingand often confronting; stories that can excite andunsettle; and talent that’s often raw and untried. SBSigives filmmakers that often crucial first step by offeringpre-production broadcast rights and occasional equityinvestment.SBSi’s co-financing arrangements with every statefilm body in Australia as well as with the AustralianFilm Commission and the Film Finance CorporationAustralia ensures that at least 30% of commissionedprograms are made in regional and remote Australia.It’s a collaborative alliance that draws together the mostcreative teams to tell the bold and stimulating stories ofAustralia and its people.programs. Filmmakers with a program proposal oftencome to SBSi first with their story ideas. The reason issimple: if SBSi agrees to buy the broadcast rights – andthis can amount to a third of the program’s budget – thenthis initial injection of funds can kick-start the production.Producers can assure potential financiers that there isan audience for the program and this can be a majorinducement to attract funding. In some cases, SBSiworks with the filmmakers to seek out internationalfinance, often from fellow broadcasters.SBSi is able to leverage its small annual budget ina remarkable way. SBS estimates that every SBSidollar generates an additional three to four dollarsin Australian film and television production. Bycommissioning, rather than producing programs,SBSi acts as a trigger for investment, tripling oreven quadrupling the production budget for anindependently produced drama or documentary.The local film industry benefits with more jobs andproductions spread across the six Australian states;SBS benefits with an expanded catalogue of diverse,quality programs; and Australian audiences benefit byexperiencing the unique images and vivid stories ofmulticultural Australia.Images from some of the many quality productionscomissioned by SBSi are included in the followingpages.In both quantity and quality of output, SBSi representsextraordinary value for money.Drama series and feature films are allocated the largestshare of SBSi’s Special Production Fund with theremainder earmarked for documentaries and specialNigel Milan, Managing Director, SBS

HARVIE KRUMPETvii

viiiSBS Organisation Chart 2003–04MINISTER FOR COMMUNICATIONS,INFORMATION TECHNOLOGY AND THE ARTSSenator The Hon. Helen CoonanBOARD OF DIRECTORSCHAIRMANCarla ZampattiDIRECTORSGerald Stone (Deputy Chairman), Jillian Broadbent, Peter Carroll, Bob Cronin,Joseph Elu, Ted Gregory, Nigel Milan, Christopher PearsonCOMMUNITY ADVISORY COMMITTEEMANAGING DIRECTORNigel MilanHEAD OFTELEVISIONShaun BrownHEADOF RADIOTuong Quang LuuCHIEFTECHNOLOGYOFFICERWill BerrymanHEAD OF SALESPat Quirke-ParryCORPORATENETWORK PROGRAMMERMatt Campbell*MANAGERPROGRAMMINGJenny AllenDIRECTOR NEWS &CURRENT AFFAIRSPROGRAMSPhil MartinGENERAL MANAGER SBSINDEPENDENTGlenys RoweLOCAL PRODUCTIONEXECUTIVEMargaret MurphyMANAGER OPERATIONSTony AslanidisMANAGER TV MARKETINGJulie GillamDEPUTY TV MARKETINGMANAGERMichael FieldNETWORK CREATIVEDIRECTORJohn StahelMANAGER TV AUDIENCERESEARCHEmelia MillwardMANAGER SPORTLes MurrayTV BUSINESS MANAGERTim BurkeMANAGER SUBTITLING &CAPTIONINGGilbert SantNATIONAL EDITORDiane WillmanMANAGER NATIONALRADIO SERVICESDavid IngramSTATION MANAGER,SYDNEYOlya BooyarPROGRAM MANAGERS,SYDNEYAnna SchinellaIrena VekslerSTATION MANAGER,MELBOURNEMike ZafiropoulosPROGRAM MANAGERS,MELBOURNEAynur CagliWang YiNATIONAL MANAGERRADIO SALES &MARKETINGThang NgoSALES & MARKETINGMANAGER, SYDNEYKate HannafordSALES & MARKETINGMANAGER, MELBOURNEMike SmithPUBLICITY & MEDIALIAISON MANAGERSimone MadiganDIRECTOR OF OPERATIONS& RESOURCESAlex SurpliceCHIEF OF STAFFEmma HarcourtBUSINESS DEVELOPMENT& ITV MANAGERPaul VincentMANAGER INFORMATIONRESOURCESDavid LaneMANAGER INFORMATIONSYSTEMSGreg KoenMANAGERCOMMUNICATIONS &PLANNINGHugh JamesCHIEF ENGINEER RADIOYuan ChanCHIEF ENGINEERTELEVISIONHing ShekDIRECTOR TVAIRTIME SALESGraham ButlerMERCHANDISINGMANAGERJohn DerryMANAGER PROGRAMRIGHTS & SALESErica HoneyMANAGER TVBUSINESS UNITSTina KoutsogiannisCHIEF FINANCIAL OFFICERJon TorpyMANAGER CORPORATESERVICESDavid MapstoneHEAD OF POLICYJulie EisenbergMANAGER HUMANRESOURCESHelen MayneCORPORATE COUNSELLesley PowerMANAGER CORPORATECOMMUNICATIONSKeith Dalton*Mark Atkin (Acting to 18January 2004)

1234 hours of Australian programs, funded and produced bySBS Television, were broadcast in 2003–04.700 hours of programming has beencommissioned by SBSi in the past 10 years.17.5 hours of indigenous programs werecommissioned by SBS Independent inthe last year.800,000 Australians watchedthe SBS live broadcast of theDanish Royal wedding.21 international news services in 17languages are broadcast on WorldWatcheach week.TELEVISION

2OVERVIEWAUSTRALIAN PROGRAMMINGThis year, more than ever before, SBS Televisiongave programming priority to increasing the primetime broadcast of Australian drama, documentariesand other wide-ranging program categories, eitherproduced in-house or commissioned from independentfilm and program makers. For the first time, two regularweekday prime time slots were devoted entirely toAustralian documentaries: Storyline Australia withits one-hour focus on issues and events, and InsideAustralia with its half-hour insight into unique personalstories. Both strands were filled by programmingcommissioned by SBS Independent which, in 2004,celebrates its 10th highly successful year.In 2003-04, more than 2,000 hours of Australian producedprograms were transmitted by SBS Television. This totalincluded dramas and drama series, single documentariesand documentary series, news and current affairs, sport,feature films, comedies, animation, and a variety of arts,music, food and short films.Australian Programs Funded andProduced by SBSA total of 234 hours of Australian programs, funded andproduced by SBS Television, were broadcast during theyear. Programs broadcast or in production in 2003-04included:SBS Local Production maintained its eclectic output ofprograms that ranged across the cultural landscape,embracing food, movies, comedy, music, fashion,audience feedback and street interviews with everydayAustralians. SBS news and current affairs, sport andspecial event programs also gave a unique Australianperspective across the SBS schedule.True to its multilingual and multicultural Charter, SBS iscommitted to broadcasting the best of world televisionand cinema, as well as comprehensive global newscoverage. SBS buys programs from over 400 nationaland international sources and broadcasts moredocumentaries, more news and more films than any otherAustralian free-to-air network. In 2003-04, SBS Television’sschedule also included international drama series, musicand arts programming, a unique film retrospective ondirector Stanley Kubrick and special coverage of theEurovision Song Contest and the Danish Royal Wedding.The Food Lovers’ Guide to AustraliaThe fourth series of The Food Lovers’ Guide toAustralia, one of SBS Television’s most popularprograms, began on 16 June 2004 in its new timeslotof 7:30pm on Wednesday nights. Presenters MaeveO’Meara and Joanna Savill continue to explore the bestAustralia has to offer, from the Kimberley to KangarooIsland, the red dust of Tennant Creek to the highmountains of Tasmania. Viewers indulge in a gloriousfeast of Australian produce that is a tribute to the inspiringpeople who grow it, cook it and share it. (13 half-hourepisodes broadcast at 7.30pm Wednesdays from mid-June 2004)The Movie ShowAfter a short break in May, The Movie Show returnedon 23 June 2004 with new presenters, a new look and anew format. Reviews of new cinema releases remain theheart of the show with presenters Megan Spencer, JaimieLeonarder and Fenella Kernebone joined each week byMarc Fennell who reviews the latest DVD releases.(Half-hour episodes broadcast Wednesdays at 8pm untilMay 2004, commencing again in June 2004, with a repeatbroadcast later each week)PizzaFollowing the success of series two, SBS broadcastthe third series of Pizza, the very popular satire ofcontemporary multicultural Australia. The streetwisesitcom about the perils of pizza delivery saw some

3character changes with Pauly and Bobo joined by DavoDinkum, and higher profile roles for scam-artist Habiband his mate Rocky. (10 half-hour episodes broadcast onMondays from July 2003)Pizza LiveAfter three series of this popular show, the Pizza boystook to the SBS studio for a live and much hyped showperformed in front of an audience. Each week amidstthe mayhem, the Pizza cast searched for a championperformer. SMS and Internet voting determined thewinners in this TV knockout contest. (5 half-hour episodesbroadcast Mondays at 10pm in May-June 2004)Global VillagePresented by Silvio Rivier, Global Village is a series ofmini-documentaries about people and places aroundthe world. Compiled from a purchased series, this longrunningprogram looks at the extraordinary ways otherpeople of the world go about their day-to-day lives.(Half-hour episodes broadcast Monday-Friday at 6pm)If Only…We have all experienced moments in our life where wesubsequently think: “If only I’d done that differently.” Thisis the premise of the magazine style program If Only…produced in association with Becker Entertainment.Personal stories in the series cover the broad spectrumof human nature, from the emotional and tragic to thecomical and embarrassing. (10 half-hour episodesbroadcast Wednesdays 7.30pm from October toDecember 2003)Front UpSeries nine of this popular and entertaining socialdocumentary program continued the tradition establishedby interviewer Andrew L. Urban, who randomly selectsinterview subjects on the street to find out what makesthem tick. Each episode provides a snapshot intoprivate lives with the probing but sensitive conversationalstyle that has elicited lots of surprising revelations andfascinating human interest stories. (13 half-hour episodeson Saturdays at 7pm from October to December 2003)Viva!A series of musical travel documentaries in whichproducer and director James Ricketson accompaniesfour expatriates working in the Australian music industryto their countries of birth where they unearth a range ofIndigenous music and explore their backgrounds andcultural identities. (10 half-hour episodes broadcastSaturdays at 7pm from May to July 2004)2003 IF AwardsFor the third consecutive year, SBS broadcast live theInside Film (IF) magazine awards for independent film.The Awards ceremony was hosted by Deborah Mailman.(One hour telecast in November at 8.30pm)FashionistaSBS Television’s iconic fashion guru-cum-newsreader,Lee Lin Chin, looks at the cutting edge in the worldof Australian fashion. Lee Lin talks to a range offashion industry specialists – from those who are firmlyestablished to those fresh out of design school – butalways those whose influences are unique, diverse andbold. (24 ten-minute episodes broadcast Saturdays at9.15pm from October 2004)Countdown to EurovisionSBS devoted a week to Eurovision programming withCountdown to Eurovision, consisting of seven half-hour‘countdown’ programs in which host, Des Mangan, andthree high profile guests from the entertainment industryexamined, and passed judgement on each country’ssongs and performers. Des Mangan then flew to Istanbulto provide his distinctive witty commentary to Eurovision’sPreliminary Final and the Grand Final. (7 half-hourepisodes broadcast Sunday to Saturday 7pm in May 2004)Russell Page: A Dance TributeThis documentary celebrated the life and artistry ofRussell Page who was the principal dancer for theSydney-based Indigenous dance company, BangarraDance Theatre, until his death at the age of 34. While histalent was recognised by other dance companies – hehad danced with Australian Dance Theatre, One ExtraDance Company, and the Australian Ballet – he mostlydanced to the choreography and music of two of hisbrothers. (1 half-hour special broadcast 11 May 2004 at 10pm)

4The Deadlys, 2003The annual Vibe Australia National Aboriginal and TorresStrait Islander Community Sports, Arts and Music Awards,known as The Deadlys, was broadcast for the first timeon Australian television. Produced by the SBS IndigenousUnit, the broadcast highlighted some of the awardwinners and performers. (1 hour special broadcast on 14October 2003)Sounds of the Planet – WomAdelaideEarly in 2004, musicians from all over the world gatheredin Adelaide for three days and nights of non-stop musicand, for the first time in WomAdelaide’s 12-year history,SBS cameras were there to record the event and to talkto the musicians about their lives and inspiration.(1 hour telecast on 5 September 2003 at 7.30 pm)She’ll Be Right, Boss!While Australians prove themselves internationally in suchfields as sport and the arts, Pria Viswalingam looked at‘the big end of town’ and asked whether those worldclass salaries being paid to Australian executives areevidence of world class performances in business Thisseries questioned whether Australian business is keepingup. (5 half-hour episodes broadcast Wednesdays at 8pmin January-February 2004)Oz ConcertSBS Television broadcast a highlights program of theOz Concert, a multicultural Australia Day concert heldin Perth on 26 January 2004. (1 hour special broadcastFebruary 2004)HotlineAs part of its conversation with its audience, SBScontinued its weekly presentation of viewer feedback,complimentary and critical, on Hotline, presented byElectra Manikakis. (5 minute episodes broadcast Mondaysat 5.50pm and repeated later in the week)A Fork in the Mediterranean (In production)Twelve years on and going where no other travelprogram goes, series nine of A Fork in the Roadfeatures eight destinations in the Mediterranean. Thistime, Pria Viswalingam focuses on people and issues ina richly textured series that delves further into the livesand thoughts of the multi-cultured people that make upthe Mediterranean. (8 half-hour episodes for transmissionin 2005)Everyone Loves a Wedding (In production)Wedding customs are as mixed as Australia’s culturalmakeup. They brim with inherited symbols of love, luck,fertility and happiness. While there are many and variedways to get married, the ultimate experience is a universalone. This observational documentary series explores whyeach of the 16 chosen couples is getting married, andhow they go about it. (8 half-hour episodes scheduledfor broadcast Wednesdays 8pm beginning29 September 2004)Blaktrax (In production)This documentary series, produced by the SBSIndigenous Unit, focuses on the day-to-day lives of fivetalented contemporary Aboriginal musicians from urbanand remote areas of Australia. (5 half-hour episodesscheduled for broadcast from September 2004)Blaktrax Special (In production)In this one hour special, Troy Cassar-Daly takes us ona journey as he surprises old friend and mentor, BrianYoung, in Alice Springs. Together, they visit the remotecentral desert communities of Hermansberg, Papunyaand Mutitjulu. During the tour, while camping under thestars, Troy and Brian talk openly about life on the road,the people they meet along the way, and the people theyleave behind. (1 hour special for broadcast later this year.)

5Australian Programs Commissionedby SBS IndependentA total of 135 hours of SBSi-commissioned programs(289 titles) were broadcast by SBS during the year. Theseincluded first-run and some repeat broadcasts (Appendix6). In 2003-04, SBSi commissioned 110 hours of primetime documentaries, drama and feature films.SBS INDEPENDENTSBS Independent (SBSi) heralded its 10th year with moresuccesses: an Academy Award for its commissionedanimation, Harvie Krumpet; a Logie for the two-partdocumentary, Dying to Leave; and a film, Somersault,in the Un Certain Regard section of the officialcompetition at the Cannes Film Festival.In order to better showcase the increased number ofdiverse quality documentaries commissioned by SBSi,a new programming strand ‘Storyline Australia’ wasintroduced into the Television schedule in the primetime viewing slot of Thursdays at 8.30pm. Launched inMarch 2004, with the feature-length documentary, ThePresident vs David Hicks, the ‘Storyline Australia’timeslot has attracted a loyal viewer following andconsistently good ratings. In the first six months of 2004,three documentaries – Welcome to the Waks Family,Sandman in Siberia, and The Original Mermaid– attracted audiences in excess of 400,000.SBSi’s commissioning editors continued to activelyassist Australian filmmakers to source finance for theirproductions abroad. The year saw progress on severalbig international series including the rural documentaryseries, Desperately Seeking Sheila, to be broadcaston SBS Television in late 2004, and The Colony, a ‘livinghistory’ series scheduled for broadcast on AustraliaDay 2005. Development work continued with Japanesebroadcaster NHK on Ulysses, an English languagedrama miniseries. Written by an Australian and withJapanese and Australian directors, Ulysses is scheduledfor transmission in late 2005.SBSi Commissioned Productions Australia WideSBSi maintains funding and creative alliances with allFederal and State film and television agencies in order tomaximise opportunities for program makers nationwideso that stories from all over Australia are available forAustralian audiences.This year, new production collaborations were establishedwith the Australian Film Television and Radio School(AFTRS) in Sydney and the Australian Centre for theMoving Image (ACMI) in Melbourne.Complementing the hour-long documentaries of ‘StorylineAustralia’, a second regular prime time programmingstrand was developed for half-hour documentaries. The‘Inside Australia’ timeslot – Sundays at 7pm – focuseson Australian subjects and their unique stories and waslaunched in October 2003 with the quirky, The Troublewith George.

6SBSi FUNDING AND CREATIVE ALLIANCES NATIONWIDESBSi and Film Finance Corporation AustraliaSBSi AccordsAustralian Family Century (series)Deaf SchoolFine Line (2 episodes series extension)Parkinson’s and MeSecrets of the Jury RoomThe Bullet SellerThe Hidden History of Homosexual Australia (feature length)The Innocence ProjectThe Life and Times of Malcolm FraserTruth, Lies and IntelligenceTug of LoveNon-Accord documentariesHula GirlsThe ColonyThe Big LieThe Poverty of AbundanceSaddam’s WivesFeaturesLook Both Ways aka LifestoryTen CanoesSBSi and the Australian Film CommissionDramas co-financed with the AFC’s Indigenous Branch:Token Kooris (script development)Wives TaleDramatically Black (series)Dramas co-financed with the Project Development Branchof the AFC:Space TravelJewboyDocumentaries co-financed with the AFC Indigenous Branch:Loved Up (NIDF series 6)Documentaries co-financed with the Project Development Branch:Fahimeh’s Story (feature)MissingMy Brother’s Kosovo WeddingShort Stories (series)New cross genre programs:Jabe Babe: A Heightened LifeSBSi and Film VictoriaDocumentaries co-financed with Film Victoria:Hanging Out With HenryTrafficked – The Child Sex TradeThe Big LieCharles’s AngelsSpace TravelHippy School (script development)SBSi and the New South Wales Film and TelevisionOfficeDrama series script developments co-financed with NSWFTO:Fat TuesdayRAN (Remote Area Nurse)Wog Street Soccer ClubDocumentary series production co-financed with NSWFTO:The ColonySBSi and the Pacific Film and Television Corporation,QueenslandDrama series script development co-financed with the PFTC:Triple ZedRAN (Remote Area Nurse)SBSi and Screen TasmaniaDocumentaries co-financed with Screen Tasmania:Testing TarkloSBSi and ScreenWest, Western AustraliaDocumentaries co-financed with ScreenWest:Hula Girls (with international partners ZDF Germany, ARTE France,and AVRO The Netherlands)Desperately Seeking Sheila (series)Submariners (series)Drama script development co-financed with ScreenWest:The CircuitSBSi and the South Australian Film CorporationDocumentaries co-financed with the SAFC:Hearing JamesThe Extraordinary EddieDocumentaries co-financed with the PFTC:GladiatrixStock Squad (series)SBSi and Film AustraliaDocumentary production co-financed with Film Australia:Divorce Stories (series)Sex LivesOperation Baby LiftVietnam Symphony

SOMERSAULT7

8SBSi COMMISSIONED PROGRAMSGeneral Production FundSBSi commissioned 36 hours of Australian documentary through its General Production Fund.FFC/SBSi AccordsOne hour documentaries unless otherwise specifiedTruth, Lies and IntelligenceDonkey in LahoreAustralian Family CenturyThe Life and Times of Malcolm FraserThe Hidden History of Homosexual AustraliaFine LineThe Bullet SellerParkinson’s and MeTug of LoveThe Innocence ProjectSecrets of the Jury RoomThe President vs David HicksDeaf SchoolHalf-hour documentaries – ‘Inside Australia’A Drover’s DilemmaHanging Out With HenryCharlie’s AngelsHearing JamesThe Extraordinary EddieGladiatrixTesting TarkloOne hour documentariesChasing BirdsEighth SummitThe Healing of BaliJabe Babe: A Heightened LifeOperation BabyliftMy Brother’s Kosovo WeddingKorean AnzacsVietnam SymphonyAustralian intelligence assessments prior to the Iraq WarA young Australian puppeteer tries to win the hand of a 19 year-old Pakistani girl(feature documentary)The epic history of three generations of a Russian-Aboriginal family (5 x ½ hrdocumentary series)The truth behind the public image of a former Australian Prime MinisterA gay history of AustraliaJournalists speak about ethics and work practices (additional episodes, 2 x ½ hrdocumentary series)A young Iraqi boy sells bullets for a livingOne man’s journey of self-discoveryAn agency’s fight against parental abduction of childrenA convicted murderer and a child sex offender are given a chance to provetheir innocenceTwo juries decide the fate of the accused in a fictional murder caseThis 2002–03 commissioned program was provided further investment this yearto extend it to feature lengthA year in the life of students, teachers and parents at the Victorian College forthe DeafHelen McCarthy struggles drought to keep her cattle aliveCommunity worker Henry Nissen takes us onto the mean streets of inner cityMelbourneThree young women train to become private investigatorsThe impact of cochlear implantationEddie is a 17 year-old with Down syndromeA woman seeks to take responsibility for her own lifeA special friendship develops between a white Australian woman and herEthiopian neighbourA crazy 24-hour twitchathonBrigitte Muir is the first Australian to climb the seven highest peaks on theseven continentsHoly men perform cleansing rites for the victims of the Kuta bombingsA tall girl with a tall storyIn the closing days of the Vietnam War 2,000 orphans are airlifted to the WestWhat happens when your family grows up and goes home?True stories from the ‘Forgotten War’While the battle raged, the orchestra played onDocumentary seriesHeat in the KitchenDivorce StoriesAre you too Busy to Watch this?Stock SquadBush DoctorFollows three chefs who compete for a much coveted national award (4 x ½ hr)A multicultural look at marriages that end in divorce (3 x 1 hr)Time management in the modern world (2 x ½ hr)The Stock Squad track down cattle thieves in Queensland (4 x ½ hrdocumentary series)The town of Walgett seen through the eyes of Dr Vlad Matic (2 x ½ hr)InterstitialsARTVIndigenous Interstitials (pilot)Sixteen of Australia’s finest contemporary artists create a series of 30-secondartworks for televisionLeah Purcell explains the history of Indigenous place names (2 x 1min)

9SBSi COMMISSIONED PROGRAMSSpecial Production FundFrom its Special Production Fund, SBSi commissioned a total of 74 hours of programs, comprising documentary(38½ hours) and drama (35½ hours).One hour documentariesThe Poverty of AbundanceHula GirlsTrafficked – The Child Sex TradeThe Big LieA portrait of Argentina and its social crisisThe origins and evolution of the myth of the ‘Pacific Woman’ (Financed inassociation with ZDF Germany, ARTE France, and AVRO The Netherlands.)The plight of women and children caught up in prostitution’s trade routes acrossAsia and AustraliaThe people who took on one of the world’s biggest cigarette producers, and wonDocumentary series (in development)Short StoriesThe story of four short stature people from Sydney’s western suburbs (4 x ½ hr)Documentary seriesFirst Australian NationsSubmarinersDesperately Seeking SheilaMissingLoved UpThe ColonyThe Sexual Life of UsFeature length documentariesFahimeh’s StoryHouse of DreamsThe story of Indigenous Australia dating back 40,000 years (8 x 1 hr)War games with the crew of Australia’s newest submarine, HMAS Rankin (4 x ½ hr)The search for true love in the Australian outback (An international co-productionwith Carlton Television) (6 x 1 hr)Who searches for the thousands of people who go missing every year? (4 x ½ hr)The sixth National Indigenous Documentary Fund programs: Five differentstories of Indigenous love (5 x ½ hr documentary series)Families recreate and experience the harsh realities of convict Australia (7 x 1 hr)The largest single study into Australian sex habits ever undertaken by anAustralian university (2 x 1 hr)A vivacious Iranian divorcee marries a retired Australian sergeant and convertshim to IslamPoetic feature film about the origins and creation of the Sydney Opera HouseDrama, Comedy and Mini-series (in development)The CircuitTriple ZedHippy SchoolFat TuesdayWog Street Soccer ClubThe unusual trial cases of Western Australia’s outback magistrates’ courts (6 x 1 hr)Brisbane 1975 and a group of university students form a community radiostation (6 x ½ hr)Neil, 13, is starting his first day at an experimental school (3 x 1 hr mini series)What happens when Sydney comes together for Mardi Gras? (10 x ½ hr)Neighbours join forces to form a community soccer team (13 x ½ hr)One hour dramasWives TaleSpace TravelJewboyTwo sisters married to the same manHow long does it take before the abnormal seems normal?Sometimes you have to lose yourself to find your faithDrama series in productionRAN (Remote Area Nurse)Feature filmsLook Both Ways aka LifestoryTen CanoesHelen becomes increasingly aware that she can never truly belong to the islandsshe loves (6 x1 hr)A story about the wonderful and terrible randomness of lifeAn epic Indigenous tale of love set in the 19th century at the moment the Yolngupeople’s world changed foreverSBSi Commissioned Programs in association with the Australian FilmTelevision and Radio SchoolKeeping it TogetherInterstitials (5 x 2 mins)

10INDIGENOUS PRODUCTIONSSBSi continues to actively support Aboriginal and Torres Strait Island productions. SBS’s historic Indigenousproduction First Australia Nations, commissioned in 2004, is expected to be delivered for broadcast in late 2006.Writers are Louis Nowra and Rachel Perkins, directors Ivan Sen and Rachel Perkins, to be produced by Darren Daleand Rachel Perkins of Blackfella Films.In 2003-04, 17½ hours of Indigenous programs were commissioned and five hours transmitted.Commissioned programsFirst Australian NationsIndigenous Interstitials (Pilot)Australian Family CenturyLoved Up (NIDF Series 6)Stock SquadTen CanoesWives TaleDocumentary series (8 x 1 hr)Interstitials featuring Leah Purcell (2 x 1 min)Documentary Accord series (5 x ½ hr)National Indigenous Documentary Fund (5 x ½ hr)Documentary series (4 x ½ hr)Feature filmDrama (1 hr)Transmitted programsKabbarliQueen of HeartsCold TurkeyDreaming in MotionInside Australia: Ngangkari WayMaking ItWe of Little VoiceShort feature (1 hr)Drama (1 hr)Drama (1 hr)Short dramas (4 x ¼ hr)Documentary (½ hr)Interstitials (2 x 7 min)Documentary (½ hr)NEWS AND CURRENT AFFAIRSWith access to more international news sources thanany other Australian network, SBS News provides themost comprehensive and authoritative coverage of worldevents, coupled with concise reports of the nation’s majorpolitical events, economic trends and business affairs.NewsThe nightly SBS World News bulletins at 6.30pm andthe Monday to Friday World News Tonight bulletinsat 9.30pm maintained their reputation for unparalleledcoverage of international news and major national eventsat a time when public interest in global issues has neverbeen higher.Now into its 20th year, Dateline remains Australia’slongest-running international current affairs program,and Insight is the nation’s only current affairs programwith a studio audience format that provides a forum forAustralians to speak their minds on the political andsocial issues of the day.Throughout the year, SBS World News continued topresent Australia’s most authoritative and comprehensiveinternational news coverage on free-to-air television. Aswell as providing an Australian perspective on major worldevents throughout the year, SBS journalists also reportedfirst-hand on important regional events such as the trials ofthe Bali bombers, the deployment of Australian troops inthe Solomon Islands, and the Pacific Forum.SBS reporters also went further afield to cover the PrimeMinister’s visits to the United States and Europe, andother important meetings such as the CommonwealthHeads of Government meeting in Nigeria.The reconfigured newsroom set allowed coverage of

11major breaking stories as soon as they happened. Newscoverage that broke into normal programming includedthe appointment of the new Governor-General, the ALPleadership contest, and the assassination of the Hamasleader, Sheik Yassin, in the Gaza Strip.While the Vietnamese news program was suspendedindefinitely after two months following communityprotests, the Arabic news from the United Arab Emiratesand the Tagalog bulletin from the Philippines were warmlywelcomed by their respective audiences.This year, SBS maintained strong audiences in its flagship6.30pm SBS World News bulletin which consistentlyfeatured in the weekly top 10 programs on SBS.Supplementing the two evening news bulletins, and oftenproviding exclusive vision, is the daily news omnibusprogram, WorldWatch. Its schedule includes 21 differentnews services in 17 languages from 18 countries, totallingalmost 60 hours per week.Daily satellite news feeds are received from CCTVChina, Dubai RTV, France Télévision, DW Germany, ERTGreece, ATV Hong Kong, TVRI Indonesia, RAI Italy, NHKJapan, NBN Philippines, NTV Russia, RTVE Spain, andPBS of the USA. Additionally, five news review bulletinsare airfreighted each week for Sunday replay fromcountries where satellite connections are uneconomical.The Sunday line-up includes news programs from TVNChile, Duna TV Hungary, PBS Malta, Telewizja PolsatPoland, MIST Ukraine and a special satellite weekendnews magazine from RAI, complementing the weekdaybulletins from Italy.Major changes to WorldWatch during 2003-04 includedthe expansion of the schedule in October 2003 with theintroduction of weekday bulletins in Arabic from Dubai,Vietnamese from VTV Hanoi, and the conversion of theweekly cassette news from the Philippines into a Tuesdayto Saturday satellite service from Manila.The WorldWatch services are also available on theWorld News Channel, SBS’s digital service. The WorldNews Channel, which began in June 2002, broadlymirrors the WorldWatch schedule, minus the Englishlanguage services. The bulletins are updated wherepossible or repeated throughout the day until aftermidnight. The World News Channel provides morethan 130 hours of programming each week. This year,the World News Channel also became available on theFoxtel digital platform.SBS News continued its development of Onlineaudiences through the revamped and extended WorldNews website (www.theworldnews.com.au), and the‘Street Vision’ service. Since November 2003, SBS hasprovided 30-second news updates three times a day to‘Street Vision’ which projects them onto big screens inrailway stations in and around the Sydney CBD.SBS News also produces for its website a five minutevideo news bulletins of the top stories from around theglobe. The video service is recorded each weekday at 8am,digitally converted, and posted on the site by 9.30am.The WorldWatch schedule was restructured toaccommodate the expanded range of programs. Theguiding policy for expansion of WorldWatch is to programaccording to Australian Bureau of Statistics data onlanguages spoken in Australian homes.

12CURRENT AFFAIRSInsightIn 2004, the national current affairs program Insight adopted a new and innovative format with host, Jenny Brockie,moderating a highly successful series of forums on major social and political issues. Insight launched its new format inMarch in the new timeslot of 7:30pm Tuesdays.The new forum-style debate with invited guests and a studio audience was extremely popular with viewers and theinitial 10-week run was extended to 14 weeks. Some of the most hotly debated issues were about terrorism, alternativemedicine, courts and sentencing, and multiculturalism.INSIGHT 2003-04Use-By DateAustralian veterans complain about compensationFire Bomb and FencesThe Aboriginal tent embassy under threatBlind JusticeHealth risks to children in detentionCannery RowFactory workers on the picket lineFlight ControlInvestigation into Whyalla air crashTelstra specialThe state of Telstra services in the bushA Seed of DoubtGenetically modified crops under the microscopeThe Ultimate ChoicePhillip Nitschke and the euthanasia debateThe Dogs are BarkingLabor branch stacking in WollongongHoward’s Top EndThe Prime Minister visits Cape YorkThe Be All and End All An examination of the stress of Year 12The Death of MansurThe death of an Indonesian fisherman in detentionWhen the Ship Comes InUS servicemen in AustraliaBombers AwayControversy over Australia’s ageing F-111 fleetFriends on HighThe cash-for-visas scandalOpening the GateTasmanian Parliament votes on same-sex couplesMuslim IdentityAustralian Muslims discuss their communityStyx versus GunnsThe Tasmanian forest industry controversyMission ImpossibleThe Australian Army working on Palm IslandDealing with DisabilityFamilies dealing with disabled childrenSalt of the EarthThe environmental battle over Tom BrinkworthAgainst the OddsRestaurant for problem gamblers in MelbourneBig EventsThe economics of the Rugby World CupTeen SexDealing with teenage pregnancyBalancing ActThe Flying Fruit Fly CircusThe Men from UNCLEMen’s group dealing with single parent familiesSheikh OmranInvestigation into Sheikh Omran and Willie BrigitteConfounded by ChoiceUnscrambling the superannuation dilemmaChildren in DetentionThe plight of children held in detentionA Slow ReleaseNaltrexone and drug addictionSold OutLoan wrapping and other home loan controversiesPlay DoughProfit-making private child care centresJuniors’ ChoiceThe reality of life in a youth gangThe Good OilBio-diesel: investigation of an alternative fuelTrugoEfforts to save a dying Aussie sportHealth ForumThe future of public healthINSIGHT FORUMSWhat is Terrorism?Foul PlayWho Gets the Kids?Quack or CureTerrorism and counter-terrorismFootball’s sexual assault allegationsProposed changes to child custodyUnregulated alternative remedies and therapies

13INSIGHT FORUMS continued...Home for ChristmasSoft on CrimeLatham in MacarthurATSIC DemiseThe Money or the BoxCritical ConditionThe Weight DebateDesperately Seeking StatusKilling MulticulturalismTrained to KillShould Australia withdraw its troops from Iraq?Court sentencing: too soft or too harsh?Opposition leader meets marginal seat votersThe future of Aboriginal services and reconciliationThe choice: new services or tax cuts?Medical errors in hospitalsSolutions for Australia’s obesity problemPhilosopher Alain de Botton on status neurosesIs multiculturalism out-dated?Abuse allegations by Australian ex-soldiersDatelineSBS’s international current affairs program entered its 20th year on air, continuing its high standard of internationalcurrent affairs. The program’s ground-breaking use of video-journalism combined with hard-hitting studio interviews anddebates provided agenda-setting coverage and comprehensive analysis of a wide range of issues.DATELINE 2003-04IndonesiaIraqBougainvilleCongoSolomon IslandsIsraelWest PapuaIraqFranceUnited StatesChileEast TimorUnited StatesAlaskaLibyaPalestineArgentinaIndiaSerbiaUnited StatesBurmaBaliKiribatiThe NetherlandsSouth AfricaManus IslandPapua New GuineaFijiEast TimorAustraliaPhilippinesChechnyaGaza StripGreeceThailandEuropeChadIndonesian military assault against Aceh separatistsLooters plundered Iraq’s famous Baghdad museumAustralian peacekeepers pull out of BougainvilleA massacre unfolds before the eyes of UN peacekeepersDisarming fighters from GuadalcanalFears of a breakdown in the Palestinian ceasefireTerrorist attacks in IndonesiaForeigners have become targets in Iraq’s guerrilla warHundreds of children sent to rural regions in FranceAmerica’s war on immigration30th anniversary of Chile’s coupEast Timor’s Prime Minister seeks international supportDissent is rising in George Bush’s heartlandExtent of the crisis facing the world’s oceansLibya’s Colonel Gaddafi’s promised turnaroundAn uncertain future for President Yasser ArafatWorkers start to get some political supportHindu state governments to outlaw religious conversionNationalism is again on the rise in SerbiaWho will challenge George Bush for the presidency?Aung San Suu Kyi and the Karen National Liberation ArmyPaedophilia in BaliKiribati ditches China and joins the Taiwanese campSchools segregated along racial linesThe country’s first decade of democracyOne detainee left on Manus IslandAustralian Federal Police in PNGFour years after the coupWho will control the oil and gas royalties?Australia short-changed over helicopter deal?Filipinos go to the polls to elect a presidentThe assassination of President Akhmed KadyrovIsrael in crisis over Gaza Strip withdrawal plansArguments over travel warningsMuslim uprising in southern ThailandPossibility of terrorist nuclear weapons strikeHumanitarian crisis unfolding

14SPORT2004 Athens Olympic GamesAn unprecedented agreement between SBS and theSeven Network paved the way for two-channel coverageof the Athens Olympic Games in August 2004. Forthe first time in the history of the Olympics, viewers inAustralia will have a choice of viewing simultaneousevents on one channel or the other, depending on theirsports preference. Highlights of SBS’s 16-day coveragewill include long-form events such as soccer, cycling,boxing, weight lifting, archery, badminton, beachvolleyball, canoe/kayaking, handball, softball, table tennis,volleyball and water polo. SBS was appointed by the AsiaPacific Broadcasting Union (ABU) to produce the dailyhighlights program of the 2004 Athens Olympic Games.The production will be distributed and broadcast to all32 ABU member broadcasters, with a total potentialaudience of over three billion.World Cup 2006In April 2004, after 15 months of negotiations and strongcompetition from other Australian free-to-air networks,SBS secured the full exclusive rights to broadcast the2006 FIFA World Cup. SBS’s coverage will be completeand live, with all 64 matches broadcast in full. Therewill also be extensive replays, highlights and supportprograms during the month-long event.Track Cycling World ChampionshipsSBS was global host broadcaster as well as domesticbroadcaster of the 2004 Union Cycliste Internationale(UCI) Track Cycling World Championships held inMelbourne in May 2004. Much of SBS’s exclusive freeto-aircoverage of the five-day event was in prime timeand included extensive live broadcasts. This was thefourth time SBS has acted as global host broadcasterfor a major international event, following the 1993 SoccerWorld Youth Championship, the 1996 World MountainBike Championship and the 2002 IAAF Athletics GrandPrix Final.INTERNATIONAL PROGRAMMINGSBS provides the best of world television to Australianaudiences. In 2003-04, SBS attended almost 30international film and television festivals and venues tobuy quality programming across all genres – movies,documentaries, drama, comedies, animation, music andarts programming.DocumentariesInternationally purchased documentaries covered a verybroad range of subjects: current affairs and politics,human relationships, science, the arts, religion andspirituality, sexuality and gender issues, race and racism,culture, food and health, and ancient and modern history.Historical, archaeological and war-theme documentariesand documentary series were among the most popular.These included the six-part series, The First World Warin Colour, which featured newly restored and colourisedarchival footage; ZDF’s Germany’s War; and tocommemorate the 60th anniversary of the D-Day landingsin Normandy, D-Day: The Shortest Day.Highlights of the archaeological programming strand,‘Lost Worlds’ (Sundays at 7.30pm) were Napoleon, WhoWrote the New Testament?, Lost Cities of the Mayaand Leonardo’s Dream Machines.‘The Cutting Edge’ (Tuesdays at 8.30pm) continued itstradition of topical and confronting documentaries onworld affairs. The most popular among a very diverserange were: a behind-the-scenes look at the meatindustry in the USA; drug use by US air force pilots incombat; the phenomenon of teenage children in Japanbecoming hermits in their own bedrooms; the Balinesereaction to the bombing of the Sari Club; John Pilger’slatest reports on Afghanistan and Iraq; how the Angolanmilitary is dealing with the AIDS crisis in Africa; aninvestigation into natural therapies; the barrier being builtin and around the West Bank; a look at faddish diets; andthe marketing of Islamic brands such as Jihad Cola.Drama SeriesSBS launched two new drama slots in October 2003.The Friday night drama slot at 8.30pm began with a minifestival of the popular Inspector Rex series.

TRAVELLING LIGHT15

16Other series included the BBC’s Babyfather, The Huntfor the Hidden Relic, and Young Casanova. TheSunday drama slot at 7.30pm contained many highbudget, European period dramas including Napoleon,Robinson Crusoe, Les Miserables, and DangerousLiaisons. On Thursdays at 7.30pm, Inspector Rexremained a favourite with viewers. On Monday nights, thehard-hitting prison drama Oz followed on from the thirdseries of Queer as Folk.VarietyThe new variety slot programmed on Saturday eveningsat 8.30 featured two unique and popular series, The IronChef, a cooking-cum-game show, and the world famouscircus performers in Cirque du Soleil’s Solstrom.Two animated comedy series, South Park and CrankYankers, and two off-beat sketch comedies, VelvetSoup and The Boosh provided a light hearted look atthe world and human foibles.SpecialsThe special broadcast highlight of the year was theDanish Royal Wedding which achieved an audience ofover 800,000 for its live broadcast and almost 700,000for the two-hour highlights package. A complementaryhighlights package the following week for the SpanishRoyal Wedding was also very popular with our audience.The coverage of this year’s Eurovision Song Contestfrom Istanbul, hosted by Des Mangan, consisted ofseven half-hour, studio produced preview programs anda two hour preliminary final ahead of the usual Sundaynight coverage of the final. It was the fourth most popularprogram of 2004 (January-June).Feature FilmsWith a weekly average of 18 films, SBS Television showedmore films than any other free-to-air broadcaster inAustralia in 2003-04.Several changes were made to the schedule. A 9.30pmSunday night ‘Showcase Movie’ slot was introduced tolaunch major international films including, CrouchingTiger, Hidden Dragon, The Dinner Game and OpenYour Eyes. In addition, ‘Cult Movies’ moved to Thursdaynights, and our Saturday night movies were broughtforward 30 minutes to 9.30pm.Film SeasonThe Stanley Kubrick Season, a retrospective on amaster filmmaker, commenced with the biographicaldocumentary Stanley Kubrick: A Life in Pictures andfeatured Full Metal Jacket, Lolita, The Shining, BarryLyndon, 2001: A Space Odyssey and A ClockworkOrange. Most of these films had never before beenscreened on Australian television.Arts ProgramsIn October 2003, the ‘Masterpiece’ timeslot moved fromSunday 9.30pm to Tuesday 10pm. Highlights of the yearincluded documentaries on French photographer HenriCartier Bresson; American designers Charles and RayEames; German filmmaker Leni Riefenstahl; the pianistsLeon Fleischer and Martha Argerich; German andRussian post-war cinema; The Berliner Philharmoniker;Edo de Waart; Spanish architect Gaudi; Greek poet andcomposer Mikis Theodorakis; the artists Picasso, Matisse,Chagall, James Gleeson and Rene Magritte; the dancersVaclav Nijinsky and Russell Page; and the prodigiousGerman literary family the Manns. Where possible,programs shown in ‘Masterpiece’ and ‘Arts on Saturday’were scheduled to coincide with tours and performancesaround Australia.Opera seasons were the main feature of the ‘Masterpiece’slot, complemented by documentaries about thecomposers, the conductors, or the artists who appearedin them.

17SBS ATTENDANCE AT FILM FESTIVALS AND MARKETSNationalDarwin Festival (Aug 2003)Sydney Film Festival (June 2004)Melbourne Film Festival (August 2003)St Kilda Film Festival (May 2004)InternationalBBC Showcase, Britain (Feb 2004)Berlin Film Festival and European Film Market, Germany (Feb 2004)Brazil Film Festival and Market, Brazil (Nov 2003)Clermont-Ferrand Short Film Festival, France (Jan-Feb 2004)Eurodoc TV Market, Portugal (May 2004)French TV Screenings: Le Rendezvous, France (Sept 2003)Guadalajara Latin American Film Market, Mexico (March 2004)Hong Kong Filmart, Hong Kong (June 2004)Hong Kong Filmart, TV and Film Market, Hong Kong (Sept 2003)Hot Docs, Documentary Festival, Canada (April-May 2004)IDFA International Doc Fest, the Netherlands (Nov 2003)Iranian Film Market, Iran (Feb 2004)London Film Festival, Britain (Oct-Nov 2003)Mar Del Plata International Film Festival, Argentina (March 2004)Mercadoc TV Market, Spain (April 2004)MIP TV Market, France (March-April 2004)MIPCOM TV Market, France (Oct 2003)MIPDOC Documentary Market, France (March 2004)Munich Preview Screenings of German Cinema, Germany (June 2004)Pusan Film Festival, South Korea (Sept-Oct 2003)RAI Trade Screenings, Italy (March 2004)Sunny Side of the Docs Market, France (June 2004)Thessaloniki Film Festival, Greece (Nov 2003)

18AUDIENCESReachIn 2003, just under 7.3 million people viewed SBSTelevision each week. In the five major cities – Sydney,Melbourne, Brisbane, Adelaide and Perth – averageweekly reach was almost five million viewers. SBSTelevision’s audience share of home viewing in these citiesbetween 6pm and midnight was 5.35%, slightly below therecord 5.59% achieved in 2002, a World Cup year.DemographicsViewing of SBS Television continued to be highest amongpeople aged 40 years and above. SBS Television wasmore popular among men over 18 years (47%) comparedto women over 18 years (39%).In those areas outside the five mainland capitalcities, SBS reached an additional 2.3 million people,comprising: regional NSW (1.2 million), regionalQueensland (503,000), regional Victoria (404,000), andTasmania (202,000). Figures for the ‘average weeklyaudience’ listing do not include viewers in Darwin andmore than 200 self-help transmitter regions whereaudience reports are not available.Total People 1999 2000 2001 2002 2003000s 000s 000s 000s 000sFive Major CitiesSydney 1,378 1,293 1,796 1,798 1,564Melbourne 1,291 1,233 1,712 1,586 1,444Brisbane 785 756 804 863 828Adelaide 465 451 501 522 517Perth 540 517 581 632 622Cities Total 4,459 4,250 5,394 5,401 4,975Regional AreasNSW regional 910 970 1,133 1,148 1,187VIC regional 261 271 351 381 404QLD regional 360 457 494 510 503Tasmania 188 186 203 200 202National Total 6,178 6,134 7,575 7,640 7,271

19Weekly Reach by Key DemographicsSydney, Melbourne, Brisbane, Adelaide and Perth combined.Demographic Reach Reach %People 0 – 17 658,000 21People 18 – 39 1,572,000 35People 40+ 2,745,000 49Men 18 – 39 872,000 39Men 40 – 54 667,000 48Men 55+ 771,000 59Men 18+ 2,310,000 47Women 18 – 39 703,000 32Women 40 – 54 564,000 40Women 55+ 740,000 49Women 18+ 2,007,000 39Weekly Reach by EthnicitySydney, Melbourne, Brisbane, Adelaide and Perth combined.Born overseas in a non-English speaking countryTotal PeopleBorn in Australia or in an overseas English speaking country60%55.5%50%40%37.5%30%34.2%20%10%1994 1995 1996 1997 1998 1999 2000 2001 2002 2003Source: 1999–2000 ACNielsen Five Metro City panel, 2001–2003 OzTAM five Metro City panel

20TOP 50 PROGRAMS 2003ProgramsTotal people 000s1 Eurovision Song Contest Special 5812 In Search of Ancient Alexandria Documentary 5743 Empires of Stone Documentary 5524 Germany’s War Documentary 5435 The Man Who Knew Documentary (Cutting Edge) 4996 Dark Side of the Moon Documentary (Cutting Edge) 4857 South Park Comedy 4708 Death of the Iceman Documentary (As It Happened) 4649 Secrets of the Pyramids (rpt) Documentary (As It Happened) 44810 Ancient Discoveries (series 1) Documentary 44511 Inspector Rex Drama 43412 The Human Odyssey Documentary 43313 In Search of Ancient Ireland Documentary 42814 Queens of the Nile Documentary 42815 Johnny Cash: The Anthology Documentary 41816 Napoleon Drama 41717 Crouching Tiger, Hidden Dragon Showcase Movie 41318 Bombing Germany Documentary (As It Happened) 40919 The Mysteries of Easter Island Documentary 40920 Empires: Kingdom of David Documentary 40621 Empires: Rome in the First Century Documentary 40322 World News Tonight News 40223 World News News 40124 Soccer Friendly 2003: England vs Socceroos replay Sport 39925 Lost Cities of the Maya Documentary (As It Happened) 38626 The Lost Legions of Varus Documentary (As It Happened) 38527 Erotic Tales Drama 38428 The Long Road to War Documentary (As It Happened) 38429 Bruce Lee: A Warrior’s Journey (rpt) Documentary 38330 World News Sunday News 37531 Al Qaeda: Errors in Judgement Documentary (Cutting Edge) 37232 Jackie Chan Documentary 37133 Ancient Apocalypse (rpt) Documentary 36934 World News Saturday News 36335 The Berlin Airlift (rpt) Documentary (As It Happened) 36336 Egypt’s Golden Empire (rpt) Documentary 36237 Meet the Ancestors Documentary (Lost Worlds) 36238 Venice: A Sinking City Documentary 36139 World News Special News 36140 Roy Orbison: Greatest Hits Arts 35841 The Search for AlQaeda Documentary (Cutting Edge) 35242 Pizza Comedy 35243 Archimedes’ Secret Documentary (As It Happened) 35144 The Mystery Mummies of Rome Documentary (Lost Worlds) 34945 Classic Albums Documentary 34546 The Madam and Company Documentary 34347 Oil in Iraq: Curse of Blessing Documentary (As It Happened) 34248 Dinner for One (rpt) Arts 34249 The Last Cigarette Documentary 34150 Saddam’s Friends Documentary (Cutting Edge) 337

LA SPAGNOLA21

22TOP 25 PROGRAMS – 1 January to 30 June, 2004ProgramsTotal people 000s1 Danish Royal Wedding (afternoon program) Special 8362 Danish Royal Wedding – Highlights Special 6823 The First World War in Colour Documentary (As It Happened) 5164 Eurovision Song Contest – Final Special 4955 Harvie Krumpet Animation 4646 Inspector Rex Drama 4387 D-Day: The Shortest Day Documentary (As It Happened) 4338 Welcome to the Waks Family Documentary (Storyline Australia) 4129 Sandman in Siberia Documentary (Storyline Australia) 40910 Original Mermaid Documentary (Storyline Australia) 40411 The Food Lovers’ Guide to Australia Documentary 40312 Empires: Rome in the First Century (rpt) Documentary 39413 Stalin: Three Faces of Evil Documentary 38514 Who Wrote the New Testament? Documentary (Lost Worlds) 37515 In Search of Ancient Alexandria (rpt) Documentary (Lost Worlds) 37216 The Clitoris: Forbidden Pleasure Documentary 36517 Cirque Du Soleil’s Solstrom Performance/Variety 36118 Leonardo’s Dream Machines Documentary (Lost Worlds) 35919 Why Planes Fall Documentary (Cutting Edge) 35420 World News Saturday News 34921 World News Sunday News 34522 South Park Comedy 33723 The Perfect War Documentary (Cutting Edge) 33724 Diet Wars Documentary (Cutting Edge) 33625 The Movie Show Arts 332Individual Language GroupsSince 1996, SBS has commissioned 60 independent audience surveys of the viewing and listening patterns of many ofthe key language communities in Australia. Forty-one language communities have been surveyed. The latest survey ofthe SBS viewing habits of the German, Spanish, Polish, Maltese, Korean, Bosnian, Croatian, Macedonian and Serbianspeaking communities is analysed below.German Spanish Polish Maltese Korean Bosnian Croatian Macedonian Serbian Weighted average% % % % % % % % % %Viewed SBS in the last 7 days 92 80 84 68 64 85 82 83 79 80Viewed 1-5 programs in thelast 7 days 41 47 46 50 60 37 47 57 52 50Viewed 6+ programsin the last 7 days 57 51 54 50 40 61 53 41 49 50Wouldn’t be without/finda lot of value in SBS TV 76 64 72 59 35 78 62 77 69 66Find some value in SBS TV 19 29 25 26 52 19 32 19 28 28Role of SBS TV in today’sculturally diverse societyVery important 74 54 62 67 30 80 62 75 68 63Somewhat important 21 39 34 26 55 18 32 21 28 31Surveys conducted by McNair Ingenuity Research in 2003 among people in Sydney and Melbourne who are 18 years or older and speak the language at home.

23Four languages – Malay, Somali, Amharic andNepalese – were introduced to the SBS Radio schedule.A record 108 outside broadcasts were heldthroughout Australia.Radio staff produced 14,820 hours ofindividual language programs.Every one of SBS Radio’s 68languages is streamed on theSBS website.The National Radio Newsroom produced23,000 news stories and World Viewproduced 460 features.RADIO

24OVERVIEWCONSULTATIONSOn 1 July 2003, SBS Radio launched its new programschedules, the first major re-allocation since 1994.Based on the 2001 National Population and HousingCensus, the new schedules introduced one-hourprograms for Malay, Somali, Amharic and Nepalesespeakers, whose numbers had grown significantly andwho had identifiable information and settlement needs.To free up space on the crowded broadcast schedule,SBS Radio was forced to cease broadcasting in IrishGaelic, Scottish Gaelic, Welsh and Belarusian.The new schedules also gave one additional hour eachweek to the Cantonese, Mandarin, Hindi, Filipino andArabic language communities. Again, because SBSRadio had no additional airtime to accommodate theseincreased hours, programs in Maltese, Portuguese,Yiddish, Turkish (Melbourne-only) and Hebrew werereduced by one hour each. Finnish lost one of its twonational programs.The addition of four new languages and subsequentchanges to the broadcast schedule followed one of themost extensive consultations ever undertaken by anAustralian media organisation. In a series of nationwidemeetings, SBS managers and several Board Directorsmet more than 1,000 representatives from communityorganisations, umbrella bodies, service agencies andleaders from the relevant ethnic or multicultural councils.During the year, senior Radio managers attended 615functions, events or meetings concerning broadcastingissues or community matters. These were in addition tothe many hundreds of community events attended by SBSRadio broadcasters. A record 108 outside broadcastswere held in 2003-04 and they continue to be mostpopular form of community feedback (see below).PROGRAMSWith the new schedule in place, broadcasters in mostof the major languages took the opportunity to revitaliseelements of their programs by introducing new formatsand content.SBS Radio broadcasts in more languages than any othernetwork in the world. Its programming in 68 languagescovers the widest possible reportage of local, nationaland international news, and coverage of cultural, arts,music and sporting events within specific languagecommunities, across Australia and around the world.In 2003-04, SBS Radio staff produced more than14,820 hours of programming that was broadcast ontwo frequencies in Sydney and Melbourne and on theNational Network covering all the State and Territorycapitals and several regional centres.All these programs are streamed live onto the Internetthrough the SBS website where they are constantlyrefreshed and available on demand. Features areregularly uploaded onto the specific language groupweb pages where they remain for several weeks, or arearchived for easy access.

25News and World ViewEvery language program begins with a news bulletin.Covering local, national, and international events, thesebulletins are compiled from a number of sources: theprogram’s own staff; the National Radio Newsroom ofSBS, with offices in Sydney and Melbourne and severalState-based correspondents; internationally sourced newsagencies, radio stations and freelance correspondents;and a diverse range of local media sources accessed bythe producers of the individual language programs.The National News Room produces a continually updatedcore bulletin of Australian and international news as wellas background features that can be accessed 24-hoursa day by each language program. During the year itproduced more than 23,000 news stories and an averageof 100 features each month.Invariably, some of the stories reported by variouslanguage programs have relevance beyond a specificcommunity and the SBS National Radio Newsroomhas acted to bring these issues to the wider Australianaudience. This year, the newsroom initiated a systemdesigned to identify these original SBS stories and tomake them more widely available, either through sharingexclusive reports with other media organisations orproviding them with an English translation of a soughtafter interview.AustralianNews HighlightsWith close associations to their communities, the 68language programs reported extensively on the myriadissues that interested or affected their listeners and thegeneral community, often in very different ways. Forinstance, in covering Pauline Hanson’s release, theUkrainian language program produced a current affairssegment; the Filipino language program investigated herprison conditions; the Polish language group interviewedethnic Polish radio in Brisbane to gauge the local mediareaction; and the Serbian language program ran atalkback program about the controversial politician.Other issues that resonated through specific languagecommunities included: the Cantonese program’sexamination of firebomb attacks on three Chineserestaurants in Perth; the Punjabi program’s explorationof the repercussions of job outsourcing to India; and theTurkish language program’s interview with an allegedpeople smuggler living in Sydney.Racial and religious discrimination relating back toSeptember 11, including the burning of a mosquein Melbourne, was explored by SBS Radio’s Arabiclanguage program. It also gave extensive coverage tothe continuing conflicts in Afghanistan and Iraq and theaftermath of the Bali and Spain terror attacks.The hour-long English language World View programconcentrates on multicultural issues. Its weekdaybroadcasts include: news bulletins and news featuresprepared by the Radio Newsroom and its own journalists;regular correspondents’ reports from 12 countries; dailycurrent affairs reports and bi-weekly sports features andreports, as well as weekly movie reviews and occasionalcomedy segments.World View’s line up of diverse features varies day by dayand includes current affairs background reports, issuesof cultural identity, personal histories and perspectives,sports and cultural events. During the year, World Viewproduced more than 1,450 stories, reports and features,460 of which were richly textured audio features thatranged in duration from eight to 26 minutes.Talkback segments on topical issues have become aregular and popular feature in most SBS Radio programs.The Mandarin, Spanish and German language programshave long used it to engage directly with audiences.During the year it was introduced to listeners of theCantonese, Bosnian, Kannada and Punjabi-speakingcommunities. The Mandarin group also incorporated itsexisting e-mail newsletter onto its website and providedonline video content.

26InternationalNews HighlightsThe major news stories covered by various languageprograms included:• Arabic – Continued coverage of the war in Iraq andrepercussions on the Iraqi community in Australia• Latvian – The impact of Latvia’s membership of theEuropean Union• Italian – The abduction in Iraq of an Italian national• Hebrew and Yiddish – Extensive coverage ofdevelopments in the Middle East• Spanish – The repercussions of the commuter trainterrorist attack• Turkish – Comprehensive coverage and analysis of theIstanbul terrorist attack• Thai – Detailed analysis of the Thailand-Australia FreeTrade Agreement• Slovenian – Discussion on the implications ofSlovenia’s membership of the European Union• Tongan – Media censorship and freedom of speech inTonga• German – Unique coverage of ArnoldSchwarzenegger’s election win in CaliforniaIn covering these and other stories, SBS Radio languageprograms secured many exclusive interviews with highrankinggovernment and political leaders including: thepresidents of Romania, Kurdistan, the Slovak Republic;the premier of Croatia; and the former presidents of thePhilippines, Poland and Italy.Throughout the year, many of the language groupssecured exclusive interviews, not just with news makers,but also with ordinary people doing extraordinary things.The German language program broadcast a specialfeature about Oskar Speck who, in the 1930s, sailed allthe way from Ulm in Germany to Australia, and who isnow the subject of a permanent exhibit at the AustralianNational Maritime Museum. The migrant experience wasexplored by the Croatian language program in a two-partinterview with Western Australian author, Val Colic-Peisker,about her book Split Lives: Croatian-Australian Stories.The Arabic language program interviewed the leader ofHamas shortly before an assassination attempt on hislife and also spoke to an Islamic Youth Group accused ofterrorism. Like the Arabic program, the Kurdish languageprogram centred much of its coverage on the situation inIraq, providing its listeners with exclusive interviews withpoliticians, political experts and journalists.The Filipino language program also covered the 20 thanniversary of the death of Senator Benigno ‘Ninoy’Aquino Jr with an exclusive interview with his widow,former President Corazon Aquino, and his only son.Other highlights were: the Indonesian languageprogram’s round table discussion on Australia-Indonesiarelations; a special analysis of the APEC summit inBangkok by the Thai language program; various historicalfeatures by the Armenian language program; theMandarin language program’s comprehensive coverageof Taiwan’s Presidential election; the Japanese languageprogram’s interview with a defence specialist on tensionswith North Korea and Japan’s peacekeeping force in Iraq;a panel discussion about migrant women by the Russianlanguage program; and the Farsi/Persian program’sfeature about women’s rights in Iran.DocumentariesMany documentaries, covering a diverse range ofsubjects, were produced during the year. These included• A four-part documentary series on Britain’s policytowards asylum seekers and refugees. Produced by aNewsroom journalist, the programs were broadcast byWorld View and by several language programs.• The Hindi language program’s two-part documentaryseries on indentured Indian labour in Fiji. This was rebroadcastin Fiji, Canada and New Zealand.• A 45-minute documentary ‘Peace At Home, Peace InThe World’ was a collaborative project by the Turkishand Greek language groups concerning the friendshipbetween their two communities.

27• The Mandarin language program produced adocumentary, ‘Love Across Borders’, about an elderlyAustralian, Harold MacRell, who has helped hundredsof Chinese students overcome personal difficulties.• A feature by the Punjabi broadcaster examined a legalchallenge by the daughter of Punjabi asylum-seekersquestioning Australia’s immigration laws.• ‘The Other September 11’, was a Spanish languagedocumentary about eyewitness accounts of GeneralPinochet’s coup d’etat in Chile on September 11 1973.• On the second anniversary of the Bali bombings, theItalian, Maltese and Indonesian language programsexplored the continuing personal and politicalrepercussions of the attacks.• A documentary by the Turkish language programexamined drug users, homeless kids and youthworkers on the streets of Istanbul.• On D-Day, the French language program providedcoverage of the Franco-Canadian and Franco-Australian ceremonies with first-hand accounts andveterans’ stories of the historic event.• In a feature on the strained relations between Israel andNew Zealand, the Hebrew language program soughtanswers from past and present Israeli diplomats andNew Zealand community leaders.SportSport is a regular feature in most of the languageprograms and is covered extensively in the Sportsviewsegment of the English language World View program.To meet listener demands, SBS Radio’s coverage of theEURO 2004 soccer championships in Portugal in Juneincluded commentary and analysis in Italian, Greek,Portuguese, Croatian, Spanish and German. Highlightsof the African Cup of Nations tournament in Tunisia inFebruary were provided in English and French. Coverageof Victoria’s Motorcycle Grand Prix was provided inEnglish, German, Italian, French, Spanish and Portuguese.HealthReports on a range of health issues included: a 10-partseries on breast cancer (Croatian); an eight-part serieson autism (Vietnamese); ageing and sexuality (Dutch);AIDS and HIV in India and Pakistan (Urdu); andnumerous reports from the 18th World Conference onHealth Promotion and Health Education (Cantonese,Greek, Spanish).Arts and CultureArts and cultural issues and events were a regular featureof many programs, including: a round table debate withvisiting curators from Paris Orly on the Impressionistsexhibition at the National Gallery of Victoria (French); theMelbourne Writers’ Festival (Russian, French, Hebrewand Urdu); and Croatian and Indigenous performancesrecorded at SBS.The Aboriginal ProgramSydney based program producer, Lola Forester wasawarded The Deadlys Aboriginal and Torres Strait IslanderBroadcaster of the Year Award in October 2003.The Aboriginal program is produced in Sydney andMelbourne three times a week. The Wednesday programis re-broadcast on three other networks across thecountry: the National Indigenous Radio Service, theAnangu Network of Central Australia, and Pilbara andKimberley Aboriginal Media.Highlights of the program, which gives a nationalperspective to indigenous issues, included news storiesand features about ATSIC, Aboriginal sovereignty, theRedfern riots as well as music and cultural features.AlchemyThe late night youth program, Alchemy, has expandedbeyond its music roots and now includes coverage ofarts, current affairs and culture. Broadcast nationally,Alchemy’s timeslot varies: 11pm to midnight (Sunday toWednesday); 11pm to 1am (Thursdays); and 11pm to7am (Fridays and Saturdays).

28OUTSIDE BROADCASTSSBS Radio staged a record 108 outside broadcastsduring the year, attending most of the major communityevents in Sydney and Melbourne and also travellingto festivals in Canberra, Perth, Adelaide, Newcastleand Wollongong.All the major language groups staged numerousoutside broadcasts during the year. Very large crowdsgreeted SBS broadcasters at the Vietnamese NewYear celebrations, and the Mandarin and Cantonesebroadcasts are regular attractions at major Chineseevents. The Greek, Arabic and Italian festivals are alsoregular and popular venues for SBS Radio’s outsidebroadcasts.RADIOTHONSSBS Radio maintained its commitment to raising funds forcommunity development projects and disaster relief workin Australia and overseas. During the year, the Tamil andSinhalese language programs raised $8,000 for Oxfam’sSri Lanka Flood Appeal, the first event of its kind for theSri Lankan and Tamil communities.To mark the second anniversary of East Timor’sindependence, the Portuguese language programconducted a radiothon that raised more than $4,000 forAustcare reconstruction work in that country.The Farsi/Persian language program helped raise morethan $20,000 for the Australian Red Cross appeal for thevictims of the Bam earthquake in Iran, while the Armenianlanguage program raised $15,000 with the Hayastan All-Armenian Fund towards a lifeline road in Armenia. Overthe past seven years, SBS radiothons have helped raiseover $5.5 million.SPONSORSHIPSAND PARTNERSHIPSSBS Radio maintained 40 sponsorship or partnershiparrangements with a variety of festivals, communitygroups, government agencies and statutory authorities.These were:2004 AbaF Awards2004 Australian Business Arts Foundation AwardsArt Gallery of NSWAustralian Chinese Charity FoundationAustralian Chinese Community AssociationAustralian of the Year AwardsAustralian Taxation OfficeCanberra Multicultural FestivalChina/Australia celebrations SydneyChinese Eisteddfod SydneyChinese Health Information Audio TapesCicada Summer Series/Sonic Allsorts with NOISEComitato Assistenza ItalianoCultural Diversity WeekDiversity @ Work AwardsEthnic Business AwardsFECCA Annual ConferenceGuides NSW Multicultural Ambassador ProgramHarmony DayItalian Film FestivalMelbourne Food and Wine FestivalMelbourne International Arts FestivalMulticultural Arts VictoriaNAIDOC WeekNational Multicultural Marketing AwardsNational Youth WeekNext Wave FestivalNSW Consumer Protection AwardsPalace Film FestivalPowerhouse Museum SydneyRoyal Melbourne Institute of TechnologySpanish Film FestivalSydney Royal Easter ShowSydney Writers FestivalThe Celebrate Melbourne AwardsThe Herald Sun/ Melbourne Immigration Museum projectThe Northern Centre Against Sexual Assaults, VictoriaVictorian Multicultural CommissionViva la Gong FestivalWomAdelaide

29AUDIENCE RESEARCHAWARDSSBS Radio continued to survey its listeners to ensure thatits services meet their needs and expectations.The year’s first round of surveys showed that speakersof Croatian, Serbian, Macedonian and Bosnian continueto listen in large numbers. The independent surveysby McNair Ingenuity Research showed that two out ofthree Macedonian speakers in Australia listened to SBSRadio during the week and 70% of Bosnian speakers inMelbourne tune in to the weekly program.Since the surveys began in 1996, SBS Radio hascommissioned 60 surveys across 41 languages, involvingmore than 25,000 telephone interviews. These are themost intensive and extensive independent listener surveysconducted by any broadcaster in Australia.The Executive Producer of the Arabic language program,Majida Abboud received an award from the AustralianLebanese Association of NSW in recognition of hercontribution to the success and achievements of youth.She was also acknowledged for outstanding andpioneering work in radio by the Muslim Women’s NationalNetwork of Australia.The Arabic language program’s Senior Producer, MarieMyssy was honoured by the Eastern Sydney MulticulturalAccess Project for her contribution to health and nutritionawareness.The Korean language program won First Prize at theInternational Radio Program Competition hosted by theKorean Broadcasting System in Seoul.Although each language community is unique, overthe years the surveys have provided a vast reservoir ofinformation on listening habits. The results, extrapolatedacross Australia, suggest that each week SBS Radioprograms are heard by approximately 890,000 listenerswho speak a language other than English in the home.By June 2004, surveys were underway (for the third time)in Italian, Greek, Vietnamese and Mandarin and (for thefourth time) in Cantonese and Arabic. Together, these sixlanguage communities comprise almost half of the threemillion Australians who speak a language other thanEnglish in the home.Georgios Diamandoulis, a Senior Producer with the Greeklanguage program, won a Greek Government Award forthe Best Radio Report by a Greek journalist abroad. TheAward was for a segment titled ‘Youth and Politics’ whichwas broadcast in the Greek youth program.Newsroom journalists, Sacha Payne and Michael Kenny,were both honoured with awards. Sacha won the J.D.Pringle award which saw her travel to the UK to producea series on Britain’s refugee policies. Michael won ascholarship from the Asia Pacific Journalism Centre for astudy tour of Indonesia, from which he produced a fourpartseries examining the nature of religion in the world’slargest Muslim nation.

30SBS RADIOOUTSIDE BROADCASTS 2003–04JULYNAIDOC Week, Parramatta, SydneyDrum and Hot Chilli Festival, Cabramatta, Sydney‘Why Learn German?’ Day, La Trobe University, Bundoora,MelbourneAUGUSTHolroyd City ‘Open House’, Merrylands, SydneyIndia-Australia Fair, Olympic Park Athletics Centre, SydneyUruguayan Festival, Fairfield Showgrounds, SydneyAfghan Day, Immigration Museum, MelbourneInternational Chinese New Talent Singing Championship, EastMelbournePakistani Independence Day, Prahran, MelbourneSEPTEMBERChildren’s Festival, Bankstown, SydneyMoon Festival, Cabramatta, SydneyBrazilian Festival, Homebush Bay, SydneyChilean Festival, Fairfield Showgrounds, SydneyEurofest, Frenchs Forest, SydneyAuburn Festival, Auburn, SydneyAncestor’s Festival, Bonnyrigg Temple, SydneySahagian’s New Armenian Pavilion Open Day, Mulgrave,Melbourne‘Holy Melbourne’ Annual Multi-faith Concert, Melbourne ConcertHall, MelbourneChilean Fiesta, Maidstone, MelbourneChinese Moon Festival, Box Hill, MelbourneOCTOBERThis is Not Art Festival, Newcastle, NSWBengali Puja Festival, Croydon, SydneyFilipino Fiesta, Bankstown Paceway, SydneyGranny Smith Festival, Eastwood, SydneyNewcastle Fiesta, Newcastle, NSWKorean Festival, Campsie, NSWViva La Gong, Wollongong, NSWLygon Street Festa, Carlton, MelbourneRugby World Cup – France vs Scotland Screening,Bellevue Hill, NSWArabic Youth Excellence Awards, Parliament House, MelbourneTurkish Day, Broadmeadows, MelbourneTu Vien Quang Duc Monastery Opening, Fawkner, MelbourneMelbourne International Arts Festival, MelbourneNOVEMBERThai/Spring Festival, Parramatta, SydneyGerman International Schoolfest, Ryde, SydneyEID Festival, Lakemba Mosque, SydneyLebanese Day Celebrations, Darling Harbour, SydneyPeople’s Day – Big West Fest, Footscray, MelbournePhilippine Fiesta, Laverton, MelbourneFestival Indonesia, Federation Square, MelbourneEid El Fitr Community Day Darebin Festival, Preston, MelbourneVictorian School of Languages Open Day, Collingwood, MelbourneIndonesian Day, Federation Square, MelbourneDECEMBERSt Charbel’s Celebrations, Punchbowl, SydneyAfrica Day, Footscray, MelbourneFECCA Conference, MelbourneJANUARYPolArt, Opera House, SydneyEpiphany – La Perouse, Yarra Bay, SydneyAustralia Day Celebrations, Regatta Centre, PenrithAustralia Day Celebrations, Homebush, SydneyTamil Australia Day Celebrations, Pendle Hill, SydneyVietnamese Tet Festival, Warwick Farm, SydneyChinese New Year, Outside Town Hall, ParramattaChinese New Year, Box Hill, Melbourne‘Viva Brazil’ Festival, Federation Square, MelbourneChinese New Year, Springvale, MelbourneVietnamese New Year Tet Festival, Docklands, MelbourneNEMCA Chinese New Year, Preston, MelbourneChinese New Year, Chinatown, MelbourneAustralia Day, Federation Square, MelbourneVietnamese Lunar New Year, Reservoir, MelbourneFEBRUARYOpening Concert, Canberra Multicultural Festival, ANU, CanberraCanberra Multicultural Festival, City Walk Mall, CanberraPerth Festival, Murray Street Mall, PerthPerth Festival, Art Gallery Square, PerthPerth Festival, Fremantle Maritime Museum, PerthPerth Festival, Russell Square Park, PerthArmenian Festival, Darling Harbour, SydneyChinese Film Festival, Strathfield, SydneySomali Youth Day, Preston, MelbournePAKO Festa, GeelongHolland Festival, Sandown, MelbourneMooney Valley Festival, Queens Park, MelbourneMARCHPortuguese Festival, Petersham, SydneySt Joseph’s Arabic Festival, Croydon, SydneyIndian Holi Festival, Tumbalong Park, SydneyGreek Festival, Tumbalong Park, SydneyItalian Norton Street Festa, Leichhardt, SydneyWomAdelaide, Adelaide

BOOK OF BUTTERFLIES31

32Glenelg Foreshore, South AustraliaHarmony Day, Federation Square, MelbourneCultural Diversity Week, Federation Square, Melbourne‘In One Voice’ Jewish Festival, Caulfield, MelbourneHarvest Festival, Brunswick, MelbourneAntipodes Festival, Lonsdale Street, MelbourneMelbourne Food and Wine Festival, MelbourneAPRILBengali New Year, Burwood, SydneyKhmer New Year, Bonnyrigg Temple, SydneyRoyal Easter Show, Olympic Park, SydneyArabic Festival, Athletic Centre, HomebushPolish Celebrations, Bankstown, SydneyArmenian Radiothon, Chatswood Church, SydneySongkran Thai Festival, Federation Square, MelbourneMAYCEBIT Australia Conference, Darling Harbour, SydneyBuddha’s Birthday, Chinese Gardens Darling Harbour, SydneyChina/Australia Celebrations, Tumbalong Park, SydneyItalian National Day, King Street Wharf, SydneyChinese Eisteddfod, Burwood Girls High School, SydneyBuddha’s Day Multicultural Festival, Federation Square,Melbourne‘ConFusion’, Federation Square, MelbourneJUNEChinese Eisteddfod, Burwood Girls High School, SydneyItalian Festival, Wollongong, NSWPortuguese Festival, Marrickville, SydneyBloomsday Linkup, Conservatorium of Music, SydneySpanish/South American Music Festival, Fairfield Plaza, SydneyWorld Flavours Food Show, Homebush Bay, SydneyDiscovering Portugal Festival, Federation Square, MelbourneAfrican Allstars vs Police soccer match, Yarraville, Melbourne

33Traffic to the SBS website has increased 35%annually for the past four years.A record 5.7 million page impressions wererecorded in June 2004.SBS Online, which streams in 68 languages, is theworld’s most linguistically diverse website.Over 80% of all SBS websiteshave active opinion orfeedback pages.The World Game www.theworldgame.com.auis one of Australia’s most popular sports websites.ONLINE

34OVERVIEWSBS’s Digital Media unit expanded the SBS onlinepresence with new and revamped sites that attractedincreased online audiences. Traffic to SBS websitesduring the year rose 35%, the same annual increaseSBS has experienced for the past four years. In June2004, a record 5.17 million page impressions wererecorded. The average number of pages viewed permonth was heaviest for the comprehensive world newsand world sports sites.The new format of SBS Television’s national currentaffairs program, Insight, required the creation of amore interactive site, particularly a viewer feedbackloop detailing current topics, future subjects and invitedguests. The same revamp was applied to the internationalcurrent affairs program, Dateline. Its website nowincludes ‘on-the-road’ web logs from its journalistson assignment as well as the ever popular video andtranscript services.SPORTNEWS AND CURRENT AFFAIRSDigital Media relaunched all of its online content relatingto News and Current Affairs this year. The World Newsat www.theworldnews.com.au underwent a completeredesign, resulting in a doubling of traffic to the website.It includes:• Continuously updated lead stories of the day, everyday, from all corners of the world.• The world’s major news stories catalogued into sixgeographic regions: Australia, Europe, Africa, Asia/Pacific, The Americas and Middle East.• Daily transcripts of the leading news stories carriedby nine of the world’s major public broadcasters:FT France Télévision, CCTV Beijing, DW Berlin, NTVMoscow, TVE Madrid, RAI Rome, ERT Athens, NHKTokyo and TVRI Jakarta.• A five-minute video bulletin recorded each weekdayexclusively for the SBS website.• A daily transcript of the 6.30pm SBS World Newsbulletin.• A selection of the day’s top SBS Radio featuresproduced by the multicultural affairs program,World View.• Subscription based email delivery of the top newsheadlines of the day compiled by the SBS NewsRoom.• Access to SBS World Guide, a global compendiumincluding information on the geography, history,government, economy and cultural status of everynation.• A comprehensive world weather service.The World Game at www.theworldgame.com.au wasrated the number one sports website in Australia leadingup to and during its record-breaking coverage of the Euro2004 soccer tournament in June.Originally launched as a co-production between SBS andan independent sports content provider four years ago,the World Game website has evolved to more closelycomplement its SBS Television namesake. It is nowmaintained and managed exclusively by SBS Sport andDigital Media staff.The World Game provided comprehensive text, audio andvideo coverage, including:• The latest news, off and on the field, from around theworld and across Australia.• Edited video highlights from SBS Television’s nightlyWorld Sports program.• A quick calendar scan of the world’s major sportingfixtures and a results table.• A selection of interviews from leading players, officialsand commentators.• News and features from the world’s leader soccernations.

35TELEVISION AND RADIOwww.sbs.com.au enhances and extends the diverseprogramming range of SBS Television and Radio withoriginal online content.Digital Media supported SBS Television productions suchas the relaunched The Movie Show and the new seriesof The Food Lovers’ Guide to Australia with extensive,content-rich websites that better meet audience demandsand expectations. All major programs included detailedsynopsis and production information, often supported bytranscripts and audio and video clips as well as links tocomplementary sites.The website provides the most accurate, up to date anddetailed guide available to SBS programs; a weeklyschedule of the digital World News Channel; and aSMS program alert service for viewers. For filmmakers,the comprehensive SBS Independent site providesbackground information and program productionrequirements. There are other specialist sites for mediabuyers, journalists and publicists.In April 2004, the completely revamped SBS Radiowebsite was launched. With English and in-languagesub-sites in 68 languages, the site is the world’s mostlinguistically diverse website. The unique multilingualInternet audio service provides on-demand streamingaudio for all of SBS Radio’s programs.Selected highlights of SBS Radio’s English languagemulticultural affairs program, World View, are alsoavailable through audio-on-demand. The Radio websiteincludes: bulletin texts of the major news stories of theday; a guide to frequencies; a weekly program scheduleof all five services; community information; radiomarketing information; and listener feedback.Digital Media also created a number of SBS corporateresources including a new site for the Subtitling department,a database management system for Human Resources,a workflow database system for SBS Independent, and avideo ‘shot’ list database for Television News and Sport.DIGITAL MEDIA:MAJOR PROJECTSMy Space is an Amazing PlaceThis is an experimental, collaborative project to generatecross-platform storytelling. Nine practitioners cametogether for 20 weeks to work in a production ‘laboratory’hosted by the South Australian Film Corporation, theco-producer of the project. The team came from diversebackgrounds – film and television, new media design,programming and animation, arts and journalism.People from around Australia contributed stories abouttheir towns, suburbs, streets, rooms, headspaces andlandscapes. Other stories were researched and sourcedby the lab participants. Each of the 33 My Space videostories, and the online content associated with them, is apersonal tour of a place that is special to the individualswho submitted the story ideas.The My Space stories were told through drama,documentary, animation or stills and they were producedfor both broadcast television and for interactive delivery atwww.sbs.com.au/myspace. The style and content of theTV and online pieces are as diverse as the team makingthe stories and the people who submitted them.World TalesThe World Tales project involves 20 animations; eachfrom a different country and each involving a differentanimator. Every animation, of between three to fiveminutes, is based on the animator’s creative interpretationof a traditional folk tale. A choice of soundtracks isprovided: English or the language of the folktale.The stories were chosen from scores of folktalessubmitted by SBS Radio listeners. By sharing theirfavourite stories, often translating them into English forthe first time, these listeners gave new audiences inAustralia the opportunity to appreciate folk tales that hada universal appeal. World Tales is another stage in thelife of these enduring stories, reflecting both their originalculture and the diversity of contemporary Australia.Funded by the SBS/Film Victoria New Media ProjectAccord, the project is a showcase of young Victoriantalent including 20 animators, writers, three game

36authoring companies, a video producer, a photographer,writers, education content producers and sounddesigners. The project gave many emerging animatorstheir first professional experience and the opportunity toshowcase their work to a national audience.The World Tales website at www.sbs.com.au/worldstales features: high quality video streams of theanimations, story and animator background features, 100text stories, E-cards, a quiz, mini-games, downloadablesand education resources for teachers. A DVD collectionof World Tales is in production.ONLINE MUSICwww.sbs.com.au/whatever continues to be a showcaseof the creative talents of young musicians, particularlyfrom non-English-speaking or Indigenous backgrounds.Following the release of SBS-commissioned CDrecordings last year, a second recording phase for newbands began this year under the Whatever Sessionsbanner. The project is supported by the Australia Councilfor the Arts.SBS AUDIENCE ONLINE:A PROFILESBS receives regular qualitative feedback from its onlineaudience through its live web chats, forums, guest booksor ‘have your say’ pages. Eighty per cent of all SBSwebsites have highly active opinion pages of this kind;feedback which is supplemented by more structuredqualitative research each year.In 2003, SBS conducted a comprehensive benchmarksurvey of its online audience, providing online developers,designers and content producers with a sophisticatedunderstanding of their audiences’ profile, preferences andbehaviour. This was followed by a comparative survey in2004 which gathered feedback from 8,000 respondentsover a four week period in April.The 2004 questionnaire was published on four major SBSwebsites: The World News, Dateline, The Movie Showand The World Game.The results for the two annual surveys confirm someclear trends:• Website usage and television viewing arecomplementary activities. A total of 90% of websiteusers watch the corresponding SBS Television program.• Two in five of the 2004 survey respondents chose toinclude comments in the open response box, indicatinga deep level of immersion in the content.• Websites both initiate and reinforce viewer/listenerattachment to particular SBS programs and to theSBS brand.• Online users access SBS websites primarily between9am and 5pm from Monday to Friday, significantlyextending the SBS experience from its prime-timetelevision base (6pm to 10.30pm).• Websites offer opportunities for cross-promotingtelevision and radio programs to a younger onlineaudience. SBS Television programs that havecorresponding websites attract a primary audienceover 40 years of age, while the SBS website users arepredominantly under 40 years of age.• The 2004 survey showed a 5% increase across allsatisfaction measures over the 2003 survey.Combining the responses from the four major websitesyields a profile of the ‘typical’ online audience member:• The user is a 25–40 year-old male professional living inNSW.• He accesses SBS websites between midday and 5pmfrom Monday to Friday, visiting at least weekly for morethan five minutes.• He is loyal to a particular SBS site and has mixedfeelings about the content of that site, although overallhis opinion is positive. He is very likely to recommendthe site to a friend.• He watches SBS TV.

37SBS Television advertising revenue increased by$22.5% to $25.5 million.Revenue came from more than 200 clients acrossa broad range of categories.The SBS Merchandise catalogueincludes 30 books, 92 CDs and 54 VHSand DVD videos.SBS Language Serviceshandled a record 1,460 jobsduring the year.SBS Program Sales maintains a catalogueof 160 hours of programming.BUSINESS

38OVERVIEWRevenue from television and radio advertising, programsales, merchandising and language services providedmajor additional funds to program making in 2003-04.Television Airtime Sales recorded record high revenues;Merchandising expanded its retail distribution and logolicensing partnerships; Language Services recorded ajump in the number of customised jobs; Program Salesenjoyed an increase in revenue; and Radio Sales andMarketing maintained steady growth.TELEVISION AIRTIME SALESThroughout the year, the advertising industry was keptinformed about SBS Television programming throughregularly distributed brochures and flyers. Foremostamong these was the 24-page monthly magazine, What’sOn, which provides media buyers and selected clientswith a comprehensive guide to forthcoming programs.Improvements were also made to SBSin, thecorporation’s media trade website with specificinformation for advertising media buyers.For the fourth consecutive year, SBS sponsored acategory for the ‘Best Strategic Launch Campaign’ atthe Media Federation’s Awards. This event is attendedby senior advertising representatives who determine theallocation of advertising budgets.In 2003-04, gross revenue from Television Airtime Saleswas $25.5 million, a 22.5% increase on the previous year,reflecting a resurgence in the national advertising marketcoupled with higher budget targets.The result was achieved through a two-part strategywhich focused on retaining key clients and activelypursuing major product categories and, at the sametime, building important new business relationships.Six of SBS’s top 10 clients were the same as last year:the Commonwealth Government, Coles Myer, Toyota,Vodafone and the New South Wales and VictorianGovernments.The top 10 clients represented 43% of total revenue, amoderate percentage increase from the previous year’s40%. The top 20 clients in 2003-04 accounted for 56% oftotal revenue, the same percentage as the previous year.Revenue came from more than 200 clients across abroad range of product categories. Seventy per centof revenue was drawn from government informationcampaigns, motor vehicle, financial services, major retailand telecommunications.SBS MERCHANDISERevenue from SBS Merchandise was $819,114, a 67%increase over the previous year.Since 2000, SBS Merchandising has developed arelationship with the Dymocks’ bookstore chain asSBS’s retail partner. In July 2003, SBS entered into afurther three-year contract with Dymocks with the aim ofbuilding the SBS/Dymocks relationship into a strong andcompetitive specialist retail business.Branded the SBS Shop – a store-within-a-store concept– it is envisaged that it will become a visible and viableadd-on business for all 75 Dymocks stores across Australia.Besides Dymocks, SBS merchandise is also available atother book, video and CD stores across Australia.SBS Merchandising continued the expansion of itswholesale operations during the year with a strong offeringof SBS program-related and logo licensed books, CDsand VHS and DVD videos.

39The complete SBS merchandise catalogue can be foundat www.sbs.com.au/sbsshop. As at 30 June 2004, thecatalogue included 30 books, 92 CDs and 54 VHS andDVD videos. During the year, the following titles werepromoted by SBS Merchandising:Books1001 Movies You Must See Before You DieAussie, Aussie, Aussie – Oui, Oui, OuiCulture Smart: AustraliaCulture Smart: BritainCulture Smart: Netherlands, TheCulture Smart: RussiaCulture Smart: SpainCulture Smart: ThailandDeath Sentence: The Decay Of Public LanguageEvery Second CountsFirst World WarHow To Play Poker and WinIron ChefReggae: The Story of Jamaican MusicSBS World Guide, 11th EditionSBS World Diary 2004Simply MingThis is Sweden CallingVarekai: Cirque du SoleilWho Wrote The New Testament?CDsAround The World With Ivan RebroffAround The World With TriologyBest Of New Year’s ConcertsBy Request – Renee FlemingChristmas With Ivan RebroffDreamcatcher: The Best Of Secret GardenEncore – Sarah BrightmanEurovision Song Contest: Istanbul 2004Favourites – Bryn TerfelFor The Beauty Of The Earth – Cambridge SingersGirl In The Other Room, The – Diana KrallGold: Ella FitzgeraldGold: Nina SimoneGold: Vince JonesImogen Cooper and FriendsIndia: The Greatest Songs EverMusical Renegades – Australian Chamber OrchestraMy Heart – SisselNature Boy: The Standards Album: Aaron NevilleNew Year’s Concert 2004North – Elvis CostelloPhenomenal Martha Argerich, ThePortraits: Jean-Yves ThibaudetPsalms of David, The: Shepherd, Poet, Warrior, KingQueer As Folk: The Third SeasonRed, Gold and Green: 16 Reggae ClassicsSalieri Album, The – Cecilia BartoliSchubert: Song Cycles – Wolfgang HolzmairShapes – Dominic MillerSilent Woods: The Heart Of The Cello: Mischa MaiskyTango Album, TheTimeless: Late Night Classics and JazzYou Must Remember This: 101 Movie Themes and SongsVideos (VHS & DVD)Awful Truth, The (Series 1) (VHS & DVD)Awful Truth, The (Series 2) (VHS & DVD)Bowling For Columbine (VHS & DVD)Boys, The (DVD)Bryn Terfel Live In Concert (DVD)Dreamcatcher: A Night With Secret Garden (DVD)Empires: Egypt’s Golden Empire (DVD)Empires: Japan – Memoirs Of A Secret Empire (VHS & DVD)Empires: Japan – Memoirs Of A Secret Empire (VHS)Empires: Martin Luther (DVD)Empires: Napoleon (DVD)Empires: Peter and Paul And The Christian Revolution (DVD)Empires: Queen Victoria’s Empire (DVD)Empires: The Greeks – Crucible Of Civilisation (DVD)Empires: The Roman Empire In The First Century (DVD)Eurovision Song Contest: Istanbul 2004 (DVD)Golden Age Of The Piano, The (DVD)Harvie Krumpet (VHS & DVD)Ivan Rebroff In Concert (VHS & DVD)Le Tour de France 2003: The Highlights (VHS & DVD)Musical Renegades (DVD)New Year’s Concert 2004 (DVD)Sissel In Concert: All Good Things (DVD)Stanley Kubrick Collection, The (DVD)Who Wrote The New Testament? (VHS)World War I In Colour (DVD)

40In 2003–04, SBS logo licences were given to 14 books,33 CDs and 11 videos (VHS and DVD). The list ofdistributors – book, CD and video – with whom SBS hasa logo licensing relationship includes:ABC BooksABC ClassicsAllen & UnwinBMGDorling Kindersley EMI MusicExplore Australia Festival Mushroom RecordsHardie Grant Books Hodder HeadlineJohn Wiley & Sons Kaleidoscope Film & DVDMadman Entertainment Melbourne University PublishingMurdoch Books Petrol RecordsRandom House Universal MusicWarner MusicThe Ovation Channel (Australia)The Movie ShowSBS Youth Orchestra (various titles)Doing DimboolaJames Gleeson – The Artist as an Evolving LandscapeMake it New – Robert KlippelOne Way StreetOondamoorooPainting With Light in a Dark WorldRight Said FredYamaji ManQantas In-flight EntertainmentSandman in SiberiaPROGRAM SALESABC/Asia Pacific (Asia)The Food Lovers’ Guide to Australia (series 1)Wine Lovers’ Guide to Australia (series 1)Gross revenue for SBS Program Sales in 2003–04 was$1.8 million, an increase of 138% over the previous year.The department manages the sale of SBS programs,including some SBS Independent productions, to televisionmarkets in Australia and overseas. It also acts as salesdistributor to 53 individual producers whose programs aresympathetic to the Charter obligations of SBS.SBS Program Sales maintains an extensive catalogueof programs that currently includes 160 hours ofprogramming, sourced from local production and SBSiproductions, primarily made up of documentaries andshort features, lifestyle, travel, and comedy material. Thisweb-based catalogue www.sbs.com.au/programsales ispromoted to more than 1,200 program buyers around theworld. The following programs were sold during the year:The Lifestyle Channel (Australia)A Fork in AfricaMum’s the Word (series 2)NestWine Lovers’ Guide to Australia (series 2)The Food Channel (Australia)The Food Lovers’ Guide to Australia (series 2)Wine Lovers’ Guide to Australia (series 1)The Travel Channel (UK)A Fork in AfricaA Fork in AsiaParachilnaArtsworld (UK)Painting With Light in a Dark WorldMaori Television (NZ)Birth RitesBlack TalkQueen of HeartsYamaji ManTVNZJohn Safran’s Music JamboreeThe Arts Channel (NZ)Eric Rolls: Celebration of the SensesLove and Anarchy: The Wild Wild World ofJamie LeonarderMake it New – Robert KlippelOne Way StreetOondamoorooPainting With Light in a Dark WorldRight Said Fred

THE MARY G SHOW41

42YES (Israel)Escape From the Planet of the TapesMan Made – The Story of Two Men and a BabyNon-SBS programs that have been acquired fordistribution: Love; and James Gleeson: The Artist asan Evolving LandscapeAsia TV (Hong Kong)The Food Lovers’ Guide to Australia (series 3)Capitalvideo Produzioni (Italy)The Food Lovers’ Guide to Australia (series 3)PBS (Chicago)Into the DarkSpace (Canada)The What If ManSBS Local Productions, which have been added tothe catalogue: Stories from the Golf; SBS YouthOrchestra (40 titles); The Food Lovers’ Guide toAustralia (series 4); and Viva.Non-Theatrical SalesSBS Program Sales, through its agent Marcom Projects,sold the following programs to schools, tertiary institutionsincluding universities and TAFE colleges, libraries andother government and non-government institutions inAustralia and New Zealand.SBS Independent programs distributed by SBSProgram Sales included:Roy Höllsdotter LiveQueen of HeartsBlack TalkPreservationMy Mother My SonKorean AnzacsSandman in SiberiaMan Made: The Story of Two Men and a BabyFortitude Valley 4005: Escape from the Planetof the TapesLeichhardt 2040: Flight ClubKing of the MarketPrep for LifeBush DoctorThe Trouble with GeorgePrahan 3181: Swimming in the BackyardGrandpas’ GamesHanging Out with HenryRemembering CountryFine LineAncient Discoveries (series 1)Crime of CrimesGalileo’s Battle for the HeavensThe Wright Brothers Flying MachineLeonardo’s Dream MachinesThe Last PoetsBioterrorMatisse PicassoGaudi’s ShadowsSacred BalanceHeaven on EarthFine LineA Fork in AfricaFront UpShe’ll be Right... BossVivaThe First PompeiiThe Internationale

43Home Video SalesSBS Program Sales holds the distribution rights to anumber of SBS produced or broadcast programs thatare distributed under the SBS Video brand through majorretail outlets including Dymocks bookstores, ABC Shops,ABC Centres, department stores and independent videoretailers and via SBS’s Online shop. Titles released in2003-04 included:Empires: Napoleon (re-released on DVD)Empires: Martin Luther (re-released on DVD)Empires: Peter and Paul and the Christian Revolution(re-released on DVD)Empires: Queen Victoria’s Empire (re-released on DVD)Empires: The Greeks (re-released on DVD)Empires: Egypt’s Golden Empire (re-released on DVD)Empires: The Roman Empire (re-released on DVD)Empires: The Kingdom of David (re-released on DVD)Empires: Japan (first release on VHS and DVD)Le Tour de France 2003: The Highlights (VHS & DVD)Who Wrote the New Testament? (VHS)LANGUAGE SERVICESThis year, SBS Language Services returned grossrevenue of more than $1.2 million.Language Services’ expertise includes the translationof any material into any language; software localisation;typesetting of print and electronic material; voicerecording with access to a diverse pool of multilingualvoice talent; and subtitling for all kinds of media, into alllanguages, including English captions for the hearingimpaired. In 2003-04, SBS Language Services worked ona record 1,460 jobs, including:Translation• 24 languages for a leading software company• articles for a leading international fashion magazine• interviews from various languages into English for adocumentary production houseTranslation and Typesetting• Asia Pacific office of an international tele- and webconferencingcompany• industrial equipment manual into French• brochures for various local councils in numerouslanguages• health information booklets into four languages for apharmaceutical company• newsletters and surveys into various languages for atransportation companyTranslation and Voice Recording• numerous languages for an interactive voice recordingsystems• video into seven languages for a State tourism board• numerous science programs for an internationalbroadcasterTranslation and Re-versioning• CD Rom and DVD packages into Malay andVietnamese• video files and accompanying documents into 10languages for a consumer goods companySubtitling and Re-Voicing• various television commercials screening on SBS TV

44Video Re-Versioning• from English into Dari for an overseas governmentdepartmentSubtitling• programs for an Australian pay television channelRADIO SALES AND MARKETINGIn a competitive environment, SBS Radio Sales andMarketing delivered gross revenue of over $1.6 million,a 10% increase. The revenue growth, in government andcorporate sectors, was reflected in both Sydney andMelbourne offices of SBS Radio Sales and Marketing.The Melbourne office continued to build on its closerelationship with a number of state government agenciesand won accounts including the Problem Gamblingcommunications strategy and the VicRoads ChildRestraints campaign targeting 11 key communities.SBS AND PAY TELEVISIONMultilingual Subscriber Television Limited (MSTL), awholly-owned subsidiary company of SBS, maintained its40% shareholding in PAN TV Ltd. The other shareholdersare Australian Capital Equity and Australian ProvincialNewspapers.PAN TV produces a multilingual movie channel (theWorld Movies Channel) which is sold to Australian pay TVoperators Foxtel, Austar and Optus Vision.MSTL’s current corporate plan identifies three keyobjectives. These relate to meeting the changing needsof Australian audiences, good resource management,and the need to continue to explore business activitiesrelevant to the MSTL Charter. MSTL continues to performaccording to its objectives.Utilising SBS Radio’s extensive resources, an ongoingcommercial arrangement was secured to compile, hostand record nine channels of inflight audio entertainment forGulf Air. SBS Radio Melbourne also maintained its exclusivemulticultural radio sponsorship of the Australian ChildhoodFoundation (formerly Australians Against Child Abuse).A community health campaign, The Health and Wellbeingof Children, produced by the Sydney office ofSBS Radio Sales and Marketing, was awarded the 2003National Public Health Association Media (Radio) Award.Commissioned by the Transcultural Mental Health Centre,the campaign was produced and broadcast on SBSRadio in nine languages.The Sydney office also secured a major sponsor forSBS Radio’s 2004 Sydney Outside Broadcast programand re-negotiated a contract with the NSW Departmentof Ageing, Disability and Home Care to produce theHomeReach radio series in six languages.Key sponsorships included: National Youth Week;Australian of the Year Awards; and Carnivale.

4521 new analogue transmitters began operating in2003–04 bringing the total to 231.72 digital services now operate nationwide with45 services added in 2003–04.Four digital TV satellite services toall Australia provide the full suite ofSBS digital.Successful trial of the WorldGame interactive application onthe Austar platform.More than 200 self-help transmitters now operate inremote parts of Australia.TECHNOLOGYANDDISTRIBUTION

46OVERVIEWIn March 2004, the new position of Chief TechnologyOfficer was created to manage, under the Technologyand Distribution Division, the Corporation’s mediaproduction and transmission technologies andnetworks, as well as its information technology systems,capital planning and digital content development. Allparts of SBS’s complex technical infrastructure arenow amalgamated under a single structure for projectmanagement review, coordination and planning.A two-phase process of corporate-wide capital planningthat will deliver improvements to infrastructure hascommenced. The first priorities are the development ofa five year capital plan and the continuous replacementof analogue production and transmission capacity withdigital technologies. A new centralised fault reportingsystem was introduced in June 2004 as the first ofseveral initiatives to assist the capital planning process.The second phase will address issues of technologicalconvergence in broadcasting and the alignment of SBS’sinvestment in digital technology with its mid- to long-termplans for media production.NETWORK OPERATIONS AND PLANNINGThe Transmission Services Group was restructured duringthe year to better reflect SBS’s changing technologyneeds. Two new branches were created: NetworkDevelopment and Operations which is responsible formanaging the growth and performance of the SBSDistribution and Transmission Networks as well asbroadcasting research initiatives; and CommunicationsStrategy and Planning which advises on long-termstrategies and maintains representation on national andinternational forums.Both branches maintained regular contact with theDepartment of Communications, Information Technologyand the Arts and other departments, government bodiesand industry stakeholders in order to coordinate thefinancial and logistical management of SBS transmissionand distribution networks.SBS formed a unique and strengthened partnershipwith Broadcast Australia, its largest transmission servicesupplier, resulting in the streamlining of the rollout ofnew digital television services, improving the overallSBS Television network availability, and creating newtechnology development opportunities.Television TransmissionSBS Television transmitted its programs throughoutAustralia via the following means:• 231 terrestrial transmitters that deliver its analogueservice through contracts with three service providers,Broadcast Australia, Imparja and Watson’s TechnicalServices. The transmission service supply, previouslyobtained from Broadcast Engineering Services, is nowprovided by Broadcast Australia.• An estimated 200 self-help transmitters owned andoperated by local communities in mostly remoteregions of Australia.• Four Optus Aurora satellite services to all of Australia,including 40,000 remote direct-to-home receivers.• Four Digital TV satellite services to all of Australia,providing the full suite of SBS digital TV.• 72 digital terrestrial services which cover all capitalcities and major regional centres, reaching anestimated 80% of the national population; and• Re-transmission services via the cable subscriptionservices of Optus Vision and Foxtel, and the satellitesubscription services of Austar and Foxtel.Digital TransmissionSBS’s digital service, which began in January 2001, hascontinued to rapidly expand beyond the state and territorycapitals. During the year, a further 45 new servicesbegan, bringing to 72 the total number of digital services.An additional 45 services, already under contract, will becompleted in the last half of 2005. When these servicesare rolled out, SBS will have passed the half-way mark forreplicating its existing analogue TV network to digital.All state and territory capital cities are now connected viaTelstra’s digital video network, and the satellite distributionof SBS’s digital service is now available throughoutAustralia, allowing the commencement of digital rolloutsin more remote locations.

47The new partnership with Broadcast Australia hasstreamlined the rollout process, ensuring the fasterdelivery of the SBS digital services.Analogue TransmissionAdditional government funding has been provided toextend SBS coverage to areas of populations between5,000 and 10,000. During the year, a further 20 servicesbegan full-time transmission, bringing to 231 the totalnumber of SBS analogue television transmitters.The seven transmission services previously provided byBroadcast Engineering Services are now provided byBroadcast Australia. The new partnership with BroadcastAustralia has allowed SBS to improve its nationalcoverage target, thereby improving long-term networkavailability for SBS analogue television.Self-Help TransmittersThe Self-Help Subsidy Scheme, funded by the FederalGovernment and administered by SBS, provides eligiblecommunity groups or local government instrumentalitieswith 50% of their start-up capital costs for transmitterinstallations. Two booklets, Self-Help Guide and Self-Help Subsidy Guidelines are available from SBS NetworkOperations; and PDF and HTML versions of thesedocuments are available on the SBS website.Similarly, the Black Spot Program assists localcommunities to install their own transmitters in locationswith poor reception. Of the sites identified for self-helpfunding, 234 have been licensed to commence SBSservices with many already on-air. The network of selfhelptransmitters is likely to increase to almost 400 bymid-2005.Satellite ServicesSBS continues to provide direct-to-home analoguetelevision and radio services through the Optus C1satellite. Optus B3 and B1 satellites are used for thedistribution of four digital multiplexes to regional andremote transmitter sites, providing the full suite of SBSmultichannels across Australia. One SBS service is alsoavailable to viewers of the Austar pay TV service, andthree SBS digital TV channels and two radio channels areavailable to Foxtel digital satellite subscribers.The PanAmSat service for Western Australia has ceasedto operate, but viewers have switched to the Optus C1satellite without difficulty.Radio TransmissionSBS Radio transmitted its programs to all state capitalcities and some major regional centres via the followingmeans:• 13 terrestrial radio transmitters that deliver SBS Radiounder the Transmission Service Agreement withBroadcast Australia.• SBS also entered into a new ‘partnering’ arrangementwith Broadcast Australia which streamlined networkmanagement issues and improved the overall SBSRadio network availability.• The five-signal network includes AM and FM servicesin Sydney and Melbourne and the national signal forall other state and territory capital cities and someregional centres.• Three self-help transmitters owned and operatedby local communities in Young, Wagga Wagga andBathurst provide local transmission of the nationalsignal.• Two SBS Radio channels (Sydney AM and FM) arealso available wherever the SBS multichannel digitalsuite operates.These same SBS Radio services are now also availablevia re-transmission on the Foxtel digital satellitesubscription service.

48BROADCASTING ANDINFORMATION TECHNOLOGIESTechnology Research and DevelopmentThe Communications Laboratory commencedinvestigations into Single Frequency Networks, interactivetelevision applications for various digital platforms, digitalinterference issues and digital television (DTV) set-topbox capabilities.Following the successful World Game interactive TVapplication trialled on the Austar platform in late 2003, itis anticipated that several SBS interactive TV applicationswill be launched before the end of 2004.SBS Essential, the electronic program and informationguide available on digital Channel 31, was used for trialperiods to allow soccer, news and other multimediamaterial to be featured. The SBS Essential productionplatform was upgraded to enable the regular schedulingof video and audio clips of multilingual news, forthcomingprograms and sporting highlights. This feature was usedto enhance SBS’s coverage of the UEFA ChampionsLeague soccer on the main digital channel. The researchand development project, which will complete theplatform by the end of 2004, is part of SBS’s ongoingresearch and development partnership with AppleComputers and Sun Microsystems.Industry-based studies for introducing Digital Radiocontinue to make progress, with a range of digital radiotechnologies undergoing worldwide development. SBSis participating in a number of trials across Australia,principally in conjunction with Broadcast Australia inMelbourne and with Commercial Radio Australia in Sydney.A New Networked VideoProduction ModelA small, networked group of computers optimised fordesktop editing of program promotions has proveda valuable model for the future of low-cost, tapelessproduction in SBS. The system, known as the PromoNetwork, allows users in various work areas to sharecommon disk storage of video and graphics materials. Thenetwork expanded quickly from an initial user base of 20 toalmost 100 and has been applied to other local productiongroups. This solution continues to prove the efficiency andcost effectiveness of tapeless television production.Reference architecture for SubtitlingThe design of a new production platform for Subtitlinghas much in common with the successful Promo Network(above). High speed IT-style storage and networking will beused to build a flexible infrastructure for testing the rangeof subtitling software packages currently under review.TV Program Management SystemThe Television Programming Management system(Pilat) underwent a major upgrade in June 2004. Theinformation technology unit carried out a major upgradeof Pilat IBMS Content (leaping 10 versions from the initialimplementation of 3.17.00 to 4.06.03) and also migratedthe database and application onto Oracle 9 and Magic 9.This delivered 186 software enhancements.Non-Linear Newsroom SystemTesting of non-linear newsroom processes to replacetraditional tape-based systems continued during the yearwith the trialling of several systems by News and CurrentAffairs, Sport and TV Operations. The selection of asuitable system is expected before the end of 2004.

FLOODHOUSE49

50Facilities ManagementThe Scheduall broadcast facilities managementsystem, used by other major networks in Australia, wascommissioned by SBS. This allows the Operationsdepartments of Television and Radio to accurately book,record and charge for the use of facilities for internal andexternal clients.Remote AccessAccess to SBS systems and information has beenextended to external parties who have a direct connectionto the Corporation. SBS Television’s outsourced salesforce, The Stenmark Organisation, can now access the airtime availability system and SBS UK can connect directlyto the Pilat program management system to facilitate thepreview and purchase of programs. The commissioningof a public FTP server has also enabled the transfer overthe Internet of large digitised media files between SBS itspartners and customers.Additional Web serving capacityThe increasing traffic generated by the SBS websitesnecessitated an upgrade in server capacity. The currentcapacity represents a tenfold improvement from January2004.Email upgradeAn upgrade of the email system was also undertakento increase reliability and support of HTML formattedemails. The upgrade included: better spam scanning andprevention software, faster remote access to the system,and a more secure client interface.Standardised Operating Environmentfor Desktop PCsAll PCs and laptops in use by SBS were progressivelyupgraded to the latest version of their operating systemsoftware. A major improvement is the support of languagefonts other than those used by Western Europeanlanguage speakers, fulfilling a long held need of SBS’smultilingual staff. The upgrade also added features tosimplify technical support and reduce power consumption.

51SBS ended the financial yearwith a surplus of $3 million.Staff numbers are almost evenly divided:422 woman and 453 men.SBS maintains cooperation agreementswith 21 broadcasters worldwide.615 community, public andindustry functions were attendedby SBS during the year.SBS Public Relations received 1,292letters, with almost half the requests beingfor program information.THECORPORATION

52OVERVIEWSBS embraces good corporate governance andaccountability in the running of the Corporation. Internalmechanisms, including audits and comprehensive riskmanagement procedures, are reinforced by crossdivisionalplanning and strong adherence to humanresources policies and legislation. Externally, SBSprovides considered and strategic contributions togovernment decision-making, industry forums andcommunity events and consultations.FINANCE AND GOVERNANCEFinancial Results 2003–04The Corporation and its controlled entity, MultilingualSubscriber Television Ltd, ended the 2003-04 financialyear with a surplus of $2.993 million (1.6% of availableresources). Contributing to the surplus was a higher thanbudgeted result in advertising.The Corporation’s total assets increased during thefinancial year from $196.644 million to $213.527 million.The majority of this increase related to non-financialassets which increased from $118.322 million to $131.687million (mainly due to an upward revaluation of landowned by SBS at 30 June 2004).The bulk of the investment recorded at 30 June 2004related to funds provided through the part sale of Telstrafor the analogue extension program.The level of Equity Capital has increased from $54.779million to $62.269 million. This increase reflected a $7.490million equity injection received in 2003-04. The bulk ofthis injection was for digital conversion.SBS Accounting ManualSBS’s financial policies and procedures are contained inthe SBS Accounting Manual which is widely distributedthroughout the Corporation, both in written form and on theIntranet. Updates occur frequently throughout the year.External and Internal AuditThe audit of SBS’s financial statements is carried out bythe Australian National Audit Office (ANAO). The ANAOgave an unqualified opinion on the 2003-04 financialstatements of the Corporation.During the year, SBS participated in a benchmarkingstudy conducted by Comcover (an agency of theDepartment of Finance and Administration) on RiskManagement Practices and was rated in the top categoryof ‘Advanced Implementation’. In addition, SBS was alsoincluded as a participant in the following ANAO audits:• Protective Security (Business Support Process Audit);• Financial Aspects of the Conversion to DigitalBroadcasting (Performance Audit); and• Investment of Public Monies (Performance Audit).These audits have yet to be finalised.The Internal Audit program was conducted by DeloitteTouche Tohmatsu on a contract basis. The companyperformed audits in accordance with the audit planapproved by the SBS Audit and Finance Committee.In all cases, the results were satisfactory and allapplicable recommendations for improvements to thecontrol environment brought to management’s attention.The audits conducted in 2003-04 were: MelbourneOperations; Television Production; Subtitling andCaptioning; Purchasing and Tendering (IT asset focus);Transmission Services; Radio Engineering; AudienceFeedback and Complaints Management; WebsiteManagement; Contract Management; Pay TelevisionContracts; and Superannuation Delegations Review.Operating RevenueExpenditure By Classification50% 100% 50% 100%Employees33%Interest1%Suppliers62%IndependentSourcesGovernmentAppropriation18%78%DepreciationInterest4%1%

53Audit and Finance CommitteeThe SBS Audit and Finance Committee met five timesduring the year and considered audits conducted byboth the ANAO and the internal auditors, Deloitte ToucheTohmatsu.In addition to reviewing the findings andrecommendations of the audits conducted, the Auditand Finance Committee considered and gave directionon a wide range of issues during the year including theapproval of the annual internal audit program, investmentand financing activities, risk management and discussionof the strategy for the preparations for the financialstatements audit.Major Investing and Financing ActivitiesOn 1 July 2003, SBS entered into a fully amortisingloan with the Commonwealth. The loan amount of$24 million has a loan period of 10 years and SBS willmake total annual payments of $3.2 million payablequarterly in arrears.In 1999-2000, SBS received $70 million from theGovernment’s Television Fund to meet the costs ofanalogue transmission services to areas of Australia witha population over 10,000 that did not have access to thesignal. Contracts are now in place for the roll out of theseservices and funds that are not immediately required havebeen invested.The following is a list of Audit Committee attendees, theirposition within SBS, and the number of meetings theyattended:Mr Neville RoachDeputy Chairman1 of 1 meetingsMs Jillian BroadbentBoard Member5 of 5 meetingsMr Ted GregoryBoard Member5 of 5 meetingsMr Nigel MilanManaging Director5 of 5 meetingsIn addition, the external and internal auditors attendeda meeting of the SBS Board to present reports on theiractivities.SBS actively manages its finances. This involvespreparation of estimates for appropriation and equityinjection funding taking into account movements in theinflation parameter applicable to SBS. Cash holdingsare monitored throughout the year and where fundsare not immediately required for operational activities,investments are made. All investments have been made inaccordance with the investing requirements of the SpecialBroadcasting Service Act 1991 and the CommonwealthAuthorities and Companies Act 1997.Fraud ControlDuring the year, the SBS Fraud Control Plan was updatedbased on a fraud risk assessment (conducted usingthe methodology outlined in the Australian/New ZealandStandard (AS/NZS 4360:1999) – Risk Management). TheManaging Director is satisfied that SBS has in placeappropriate fraud prevention, detection, investigation,reporting and data collection procedures and processesand that these comply with the Commonwealth FraudControl Guidelines.Expediture By Classification 2002–03 2003–04$20,000 $40,000 $60,000 $80,000 $100,000$120,000InterestDepreciationSuppliersEmployees

54Risk Management PlanThe Risk Management Plan was updated during the yearand identifies and addresses the management of themajor risks and opportunities facing the Corporation. Thegoals behind Risk Management in SBS are:• To provide an assurance that the organisation hasidentified its highest risk exposures and has takensteps to properly manage these.• To ensure that SBS’s business planning processesinclude a focus on areas where risk management isneeded.• To ensure the integration of the various and many riskcontrol measures that SBS already has in place.• To be comprehensive and effective. The identificationof risks will allow for the redirection/focus of resourceson high risks.Statement on governanceElements of good corporate governance that are in placeat SBS include: corporate planning; business planning;an audit and finance committee; clear delegations ofauthority; project (program) management; policies forstatutory compliance; codes of conduct and ethics;review processes; budget information linked to allplanning processes; and regular monitoring and reportingto the SBS Board.THE CORPORATIONTHE SBS WORKPLACEThe SBS Diversity Program encourages workplacediversity within the framework of merit selection.Employees are encouraged to report diversity statisticalinformation. Data for employees at 30 June 2004 are asfollows.SexFemale 422Male 453Total 875Place of BirthOverseas 415Australia 418Not stated 42Total 875Aboriginal or Torres Strait Islander 11Language Spoken at HomeEnglish 343Non-English 244Not stated 288Total 875Good corporate governance at SBS is also based onan acceptance by all staff that the highest standards ofintegrity and ethical behaviour are expected of them, aswell as transparency and consistency in all their actions.Indemnities and Insurance Premiumsfor OfficersAs part of its general insurance protection, SBS has aDirectors and Officers Liability Insurance Policy in place.The cost of this policy for 2003-04 was $6,231 (GSTexcluded).Ministerial DirectionsSBS has been notified that the following generalpolicies of the Government apply to SBS: CompetitiveNeutrality Arrangements; Cost recovery by governmentagencies; and Guidelines for the Management of ForeignExchange Risk.Permanent Disability 20Occupational Health and SafetyThe Occupational Health and Safety (OH&S) Committeereviewed a range of health and safety issues. Itreviewed all reported accidents and incidents. Therewas no occurrence that required the giving of noticeunder section 68 of the Occupational Health and Safety(Commonwealth Employment) Act 1991.TrainingGeneralSBS Human Resources provided training to SBSmanagers and supervisors in HR Policies and Proceduresand Giving Feedback. New employees attendedinduction programs. Training was provided in Privacy Actobligations, OH&S and the Performance Management

55Program. All SBS employees are attending training in theprevention of harassment and discrimination.SBS employees were supported in attending externaltraining, including courses under the SBS StudyAssistance program. SBS is a member of the AFCsponsoredWomen in Television network which conductednetworking activities for women in the television industry.The induction courses covered core competencies suchas interviewing, journalism, news and current affairsreporting, news writing and editing, voice presentation,media law, ethics and standards, talkback skills andoutside broadcasting. Technical training included studioself-operation, talkback, uploading to the SBS website,digital sound editing, desktop computer orientation andoutside broadcasting training.TelevisionThis year, in line with Television’s ongoing traineeshipprogram, three young people were chosen from over300 applicants to undertake the one-year journalismtrainee course.At the beginning of the course, all three cadets underwentsix weeks’ intensive training in journalism, includingethics, media law, shorthand, interviewing, researchingand writing. The cadets continue to receive on-the-jobtraining from senior staff for the balance of the year.The trainees, who are based in the Sydney newsroom,also spend time in the Canberra and Melbourne bureaus,and are assigned on rotation to the current affairsprograms, Dateline and Insight, as well as the WorldNews Online.In-house training for newsroom staff includes regular legalworkshops (see below). There is also ongoing cameratraining for video journalists. Staff who may be assignedto international trouble spots undertake training in riskawareness and safety.TV Operations provided training for on-air coordinators,electronic news gathering (ENG) and editing staff andvideotape operators. It also provided training for Televisionstaff on the implementation of widescreen programming.RadioSBS Radio Training is responsible for training new staffin the editorial and technical aspects of broadcastingand updating and maintaining the technical skills ofexisting staff.In both Sydney and Melbourne, lunchtime talks by expertsin a variety of fields were well attended by staff. Trainingfor young broadcasters also occurred.Radio Trainers conducted media skills workshops andcross-cultural seminars for many fee-paying clientsincluding the Australian Taxation Office, Centrelink, thefinancial ratings agency Standard and Poor’s, MelbourneCity Mission and Monash University’s GraduateCommunications Program.SBS Radio Training engaged in industry consultationwith the Vocational Education Training Advisory Board(VETAB), Create Australia, the Vocational Education andAssessment Centre, NSW Department of Educationand Training, the Community Broadcasting Associationof Australia (CBAA), ABC Radio, the National Ethnicand Multicultural Broadcasters’ Council (NEMBC), theAustralian Ethnic Radio Training Project (AERTP) and4AAA Community Radio in Queensland.Technology and DistributionThe Technology and Distribution Division maintainsan internship program for final year tertiary students.By arrangement with participating universities,undergraduates in electrical engineering, computingscience, communications and related disciplines spendup to two years working part-time at SBS, gainingprofessional experience relevant to their coursework.There were five interns in the Technology and Distributionprogram this year.

56LegalSBS Legal provided training to staff across theorganisation on a variety of legal issues. These trainingsessions ranged from intensive two- or three-daysessions for senior television News and Current Affairsjournalists and executive producers, to short one-hourrefresher courses on particular topics.The major focus of training this year was on music andcopyright issues. Legal training also covered: defamation;contempt of court; new anti-terrorism legislation and itsimpact on journalists; source confidentiality; privacy;copyright; restrictions on the use of recording devices;freedom of information; the introduction of the SPAM Actand the intricacies of Fair Dealing and SBS’s coverage ofthe Olympics.Legal training reinforces the need to refer possiblecontentious issues to the Legal Department and,secondly, to empower program makers to deal withcertain matters themselves, thus increasing the efficiencyand productivity of the organisation.COMMUNITY RELATIONSCONSULTATIONSCommunity Advisory CommitteeDuring the year, members of the SBS Board andmanagement met four times with the Community AdvisoryCommittee (CAC) and discussed a range of issues. InApril 2004, the CAC also observed a community forumwith SBS stakeholders.Three new members joined the CAC, two in July 2003and one in December 2003. In October 2003, the SBSBoard extended the terms of two members for a furthertwo years and the terms of another two members for oneyear (see Appendix 13 for CAC membership).The CAC provided advice to SBS on a range of issuesincluding the broadcast of the Thoi Su news programfrom Vietnam; SBS’s relationship with the Federationof Ethnic Communities’ Councils of Australia (FECCA);strategies for enhancing the profile of SBS Melbourne atits new premises at Federation Square; and strategies forpromoting a multicultural youth recording project.In contributing community perspectives to SBS’scorporate direction, the CAC provided opinions andsuggestions regarding SBS’s Corporate Plan, its reviewof complaints handling procedures, corporate researchprojects and SBS merchandising.The CAC previewed several examples of SBS programming,including a number of programs commissioned by SBSIndependent, previewed major website initiatives of theSBS Digital Media unit, and also provided feedback to SBSmanagers and programming staff.Ethnic CommunitiesIn April 2004, SBS hosted a community consultationforum which was attended by more than 20representatives from ethnic communities and religiousorganisations under the umbrella of the Federation ofEthnic Communities’ Councils of Australia (FECCA)and the Australian Partnership of Ethnic and ReligiousOrganisations (APERO). Representatives of the SBSCommunity Advisory Committee attended as observers.The forum was very successful, with SBS and FECCAreleasing a joint media statement noting their agreementto meet and consult more regularly and to “collaborateas partners (to) protect and expand SBS’s unique rolein Australia as a media organisation and a culturalinstitution”.During the year, SBS Radio managers attended 615community, public and industry functions. In addition,SBS Radio broadcasters attended hundreds ofcommunity events including a record 108 outsidebroadcasts in cities and towns throughout Australia (See‘Radio’) Community consultations were also conducted inPerth and Adelaide.Audience FeedbackSBS Public Relations received a total of 1,292 lettersin 2003-04. Of these: 520 were requests for informationabout various SBS programs, including the availabilityof video or DVD copies; 28 requested the repeat of adocumentary, film or series; 165 were complimentary about

57SBS programming; 302 made broad comments aboutSBS programming or the Corporation in general; 231 werecomments critical of SBS programs or other aspects ofSBS; and another 22 were of a miscellaneous nature.In addition, a substantial number of emails, telephonecalls, and letters were received in response to thebroadcasting of the Vietnamese Thoi Su news service,with a great majority opposed.More than 900 ‘viewer enquiry forms’ – supplied by SBSand designed to streamline common viewer requests– were returned to SBS and answered by the PublicRelations Unit.The SBS switchboards remain a major source offeedback about programming, as well as a means ofproviding callers with information. Telephone commentsfrom members of the public about programming continueto be distributed to SBS staff and management via theovernight audience reaction report. Comments receivedvia the SBS website are similarly distributed throughoutthe organisation.SBS received feedback from religious and ethnicorganisations, government departments and statutorybodies, the Australian Broadcasting Authority andindividual members of the public. The Community AdvisoryCommittee also provided a set of recommendations. Aninternal working group considered the submissions, theoutcomes of internal consultations, an internal audit againstAustralian standards, and a comparative analysis of thecomplaints processes of 10 international broadcasters,and then drew up a series of recommendations to theBoard. These remain under consideration.Thoi SuIn late 2003, SBS received a large number of complaintsfrom members of the Vietnamese-speaking community inrelation to the Vietnamese news service, Thoi Su, whichwas broadcast on the WorldWatch program. A specialmeeting of the Community Advisory Committee (CAC)was convened to consider these complaints and also theopinions of others who supported the broadcasts. TheCAC reported back to the Board which, in December2003, decided to suspend the broadcasts andrecommended changes to the SBS Codes of Practice.Comprehensive, independent surveys of specificlanguage communities are conducted each year by SBSRadio. Sixty surveys across 41 languages have beenundertaken since 1996 (see ‘Radio’). These ‘informationgathering’ surveys provide invaluable data on thelistening habits, preferences and wants of the targetedaudiences.Audience feedback is a ‘built-in’ feature of SBS Onlinewhere 80% of all websites have active and open opinionpages. In addition to collating design and contentsuggestions from its audience, SBS Online this yearpublished specific questionnaires on the four mostpopular and active websites (see ‘Online’).Complaints Handling ReviewSBS conducted a review of its internal complaints handlingprocedures. On-air announcements – broadcast on SBSTelevision and Radio and published on the SBS website– invited public comment on SBS’s complaints handlingprocedures. Newspaper advertisements also soughtcomment from industry and community organisations.Middle East ReportingIn 2003, SBS received two lengthy complaints alleging‘unsatisfactory coverage’ of Middle East issues on SBSTelevision in 2002 and 2003. Following consultations withthe complainants, SBS undertook to investigate certainitems that were the subject of the complaints. At the endof the reporting period, the response was being finalised.ABA INVESTIGATIONSIn 2003-04, the Australian Broadcasting Authority (ABA)investigated five complaints against SBS for allegedbreaches of the SBS Codes of Practice. In four cases theABA found that there was no breach. At the end of thereporting period, ABA had not announced a decision onthe fifth complaint.

58FREEDOM OF INFORMATIONSBS received one request for information under theFreedom of Information Act 1982. The request wasdeclined on the basis that the material requestedwas commercial-in-confidence. A further request foran internal review of SBS’s decision to decline theinformation was yet to be completed at the time ofreporting.ACCESS AND EQUITYSBS believes that all Australians should have access toits multilingual and multicultural services and works withthe Government towards achieving these aims.SBS contributed to the Department of Immigrationand Multicultural and Indigenous Affairs’ 2003 Accessand Equity Annual Report. Specifically, SBS referredto its multicultural and multilingual Charter obligationsas reflected in its programming and operations. Forexample, SBS Radio broadcasts in 68 languages, SBSTelevision broadcast programs from 71 countries, and theSBS website also provides text, video and audio servicesin 68 languages.COMMONWEALTHDISABILITY STRATEGYIn 2003-04, SBS performed the roles of Provider andEmployer under the terms of the CommonwealthDisability Strategy (CDS).In connection with the Employer role, SBS’s humanresources policies comply with the CDS and providefor flexibility to meet the needs of employees within theframework of SBS’s business needs. During 2003-04there were no requests for recruitment information inaccessible formats; SBS engaged consultants to assistwith reasonable adjustment to the workplace for anumber of employees; training and development programsaccommodated the needs of staff with disabilities; andSBS’s regular induction program addressed the issue ofworkplace diversity including disability. SBS has grievancemechanisms, including access to external bodies, toaddress concerns raised by staff.In its role as Provider, SBS has continued its engagementwith industry bodies concerned with media access forpeople with disabilities.As an employer, SBS aims to maintain a workforce thatreflects Australia’s cultural diversity. It employs stafffrom more than 100 different cultural backgrounds andprovides specific work opportunities for IndigenousAustralians in both programming and corporate areas.SBS was recognised in the Report for its goodpractice. The Report also acknowledged that SBSactively encourages public comment and feedback onprogramming and policy issues and conducts communityconsultations through the Community AdvisoryCommittee and other language or project specificconsultations.During the year, SBS Television provided closedcaptioning for people who are deaf or hearing impairedon programs (other than non-English language programs)transmitted between 6pm and 10.30pm. Television newsand current affairs programs (other than non-Englishlanguage programs) transmitted outside these hours,were also captioned where practicable. In early 2004,SBS received a request from the Deafness Forum toparticipate in a voluntary code for captioning quality. Atthe time of reporting, SBS, along with other broadcastmedia organisations, was considering the issues raisedby the Deafness Forum.SBS Television broadcast or commissioned severalprograms about people with disabilities during the year,including: Preservation, a 50 minute drama writtenand directed by a profoundly deaf person; HearingJames, a 30 minute documentary about a woman with acochlear implant; The Extraordinary Eddie, a 30 minutedocumentary about a 17 year-old with Down’s syndrome;and Deaf School, a documentary about the VictorianCollege for the Deaf.

59SBS Radio continued to produce and broadcast the longrunning Homereach multilingual radio information servicewhich provides important information to houseboundpeople and their carers. During 2003-04, the service wasbroadcast in seven languages: Russian, Vietnamese,Spanish, Urdu, Sinhalese, Tamil and Estonian.SBS Radio also produced a campaign for theMulticultural Disability Advocacy Association of NSW in10 languages and a community health campaign in ninelanguages commissioned by the Transcultural MentalHealth Centre.The SBS website’s corporate information is availablein PDF and HTML formats, in compliance with W3Cinternational accessibility guidelines. In addition, peoplewho are deaf or hearing impaired are able to comment onSBS programming via a TTY telephone service.RESEARCHSBS Impacts Project:SBS and Australian Cultural DiversityIn late 2003, a collaborative project involving SBS,Associate Professor Gai Hawkins of the School of Mediaand Communications at the University of New SouthWales and Professor Ien Ang, Director of the Centre forCultural Research at the University of Western Sydney,received three-year funding approval from the AustralianResearch Council.The research project, The Special Broadcasting Serviceand Australian Cultural Democracy: Evolution, Usesand Innovation, is a thematic assessment of the roleand impact of SBS in Australian media, culture, societyand democracy. Key themes will involve SBS’s role inthe evolution of multicultural Australia, its place as aninnovator in media practice, and its contribution as aforce for social change in Australian society.In May 2004, a full-time research officer from theUniversity of New South Wales was appointed to theproject. The research officer is based at SBS Artarmonand has begun the initial stages of research, including adetailed analysis of SBS archival material.SBS AND THE ENVIRONMENTAlthough the Charter activities are not directly relatedto the objectives of the Environmental Protection andBiodiversity Conservation Act1999, SBS is committed toreducing the impact of its activities on the environmentthrough innovation, the promotion of recycling and theuse of recycled products where and whenever possibleand appropriate.SBS continued long-standing programs to recycle paper,cardboard, glass, aluminium beverage containers andprinter cartridges, fluorescent lighting tubes and oldmobile phones and phone batteries. The Corporationpurchased recycled paper products, improved lightingcontrol systems, and trialled the introduction ofphotocopy paper made from 100% recycled fibre.In 2003-04, an environmental audit of SBS’s Sydneypremises identified the potential for pollution of thewaterways surrounding SBS through the accidentalspillage of both diesel fuel and water treatment chemicalsheld on site. A bund with sufficient capacity to hold allthe diesel fuel stored on site was subsequently installedto eliminate this potential problem and spill managementkits purchased to handle oil and fuel spills in SBS carpark areas.The volume of water treatment chemicals stored onsite has also been reduced and storage arrangementsimproved to eliminate the potential for accidental spillage.SBS RADIO AND TELEVISIONYOUTH ORCHESTRAThe SBS Radio and Television Youth Orchestra is anon-profit company supported by SBS. It providesopportunities for talented young Australian musicians froma diverse range of cultural backgrounds to experienceand bring to audiences sophisticated and challengingprograms of classical musical performance. Matthew Krel,the founding director of the orchestra, continued to leadand conduct the orchestra during the year.The orchestra was invited to Russia in April 2004. Thevisit served not only as an opportunity to demonstratethe prowess of young Australian musicians to Russianaudiences but to give the musicians greater insight

60into the Russian musical tradition. In St Petersburg, theorchestra visited the Conservatorium, which had beenhome to students including Rimsky-Korsakov, Stravinsky,Glazunov, Prokofiev, Tchaikovsky and Shostakovich.The orchestra performed at The Gnesins College, one ofthe oldest musical institutions of Russia, with over 1000students. Its program, which included Schubert, Stravinsky,Cimarosa and the Lovelock, was very warmly received.At home, the orchestra performed at the Sydney TownHall, Sydney Opera House, the Conservatorium of Musicand a wide variety of other venues. The repertoire rangedfrom a jazz tribute to Don Borrows to ShostakovichSymphony number 12. The orchestra has produceda number of radio and television programs broadcaston SBS. A new program, Tchaikovsky and Italy, iscomplete and will be broadcast early in the coming year.Future Opportunities for Australia’s Film,Animation, Special Effects and ElectronicGames IndustriesSBS made a written submission and gave evidence atthe public hearings for the House of RepresentativesStanding Committee on Communications, InformationTechnology and the Arts Inquiry into the FutureOpportunities for Australia’s Film, Animation, SpecialEffects and Electronic Games Industries.In its submission, SBS highlighted the need forGovernment to support the development of informationtechnology and communications infrastructure thatfacilitates film and television production, such asbroadband, so that Australia can deliver comparableoutcomes to our overseas competitors. SBS describedpublic broadcasters as being in a good position to trial,test, promote, train and incubate these new technologies.GOVERNMENT ANDCORPORATE RELATIONSElectoral CoverageIn accordance with SBS’s Guidelines on the Coverageof Elections and Referenda, free air time on SBS Radiowas offered to the qualifying political parties duringthe Queensland Election period from 13 January to 7February 2004. The eligible political parties were theAustralian Labor Party and the coalition of the LiberalParty of Australia and the National Party of Australia.The offer of free air time was not accepted by any of theeligible political parties.GovernmentRegular senior-level contact was maintained throughoutthe year with relevant ministers and ministerial offices; theDepartment of Communications, Information Technologyand the Arts; the Department of Finance; the Departmentof Immigration and Multicultural and Aboriginal Affairs;and Treasury. SBS representatives had high-level contactwith government and other corporate bodies, particularlyin relation to major broadcasting policy developmentsand digital television policy. Submissions made during theyear included:SBS said that Australians want to see programs thatreflect the reality of their lives and of the nation. It alsosaid Australians supported future assistance for thedevelopment and production of Australian content.SBS supported the continuation of quota systems forAustralian content. SBS Independent was an exampleof effective and innovative use of resources and animportant source of distinctive quality Australian content.SBS noted public broadcasters play a specific andsignificant role in fostering the development of theindustry and highlighted the opportunities for publicbroadcasters to develop cost effective productionprocesses in conjunction with industry partners.Life-Long LearningSBS contributed to the Senate Employment, WorkplaceRelations and Education References Committee Inquiryinto the Progress and Direction of Life-Long Learning.SBS noted that its Television, Radio and Onlineservices have specific educational objectives in linewith its Charter obligations to “inform, educate andentertain all Australians”. For example, SBS Televisionbroadcasts programs in more than 60 languages,provides international news services such as SBS WorldNews, World News Tonight and World Watch, and

61documentaries and documentary series that cover abroad range of subjects from current affairs and politics,science, history and archaeology, religion, race, culture,health and science.SBS Radio broadcasts education, entertainment andinformation services in 68 languages, providing anessential life-long learning service to ageing members ofAustralia’s migrant population who become less willing toaccess media services in English as they age and tendto rely heavily on their first language for communication.SBS Online has a range of educational websites,including GOLD, a website on the nation’s gold mininghistory developed in association with eight Victoriancultural organisations, and World Tales, an animationand youth-based multilingual website. SBS Onlinealso provides a range of services to complement SBSTelevision and SBS Radio programs, including audiostreamingin 68 languages.Review of Indigenous Film ProtocolsThe Australian Film Commission conducted a review ofprotocols used by filmmakers working with Indigenouscontent and Indigenous communities. As a majorcontributor to the Australian Indigenous film industry,SBS encouraged the development of new protocols andprovided information to address areas of ambiguity inprotocol use. SBS highlighted the importance of properconsultations and approval of any new protocols.With respect to the question relating to languagesspoken at home, SBS also strongly opposed thereduction of response options to ‘English’ or ‘Other’.SBS argued that such an amendment would significantlycompromise SBS’s ability to provide relevant servicesto people who speak a language other than English athome and would have a particular impact on the servicesprovided by SBS Radio.Aged Care Review of Tobacco AdvertisingProhibition Act 1992SBS provided a written submission to the Department ofHealth and Aged Care review of the Tobacco AdvertisingProhibition Act (TAPA) 1992.SBS submitted that the current regulation of thebroadcast and publishing of tobacco advertising waseffective and appropriate. SBS was not aware of anysubstantial change since the enactment of the legislationthat would justify changing the existing regulatoryframework for broadcasters. Furthermore, SBS supportedthe retention without alteration of the existing provisionsfor accidental and incidental broadcast of tobacco andtobacco products, and the existing restrictions on thepublication of tobacco advertisements. In its submission,SBS raised concerns that changes to the currentregulatory framework may have a negative impact onSBS’s ability to commission and broadcast authenticstories of relevance to all Australians.Changes to 2006 Census Questions onAncestry and LanguageIn 2003, the Australian Bureau of Statistics proposeda series of changes to the 2006 Census on Populationand Housing (Census). The proposed changes wouldremove the question relating to a person’s ancestry andreduce the available responses to the question relating tolanguages spoken at home.Senate Tobacco Advertising ProhibitionSBS made a submission to the Senate Community AffairsLegislation Committee in relation to the proposal by theAustralian Democrats to prohibit tobacco advertising andtobacco product placement in film. SBS supported thesubmission of Free TV Australia and, in addition, notedthat product placements are already prohibited undertobacco legislation and in the SBS Act.In its submission, SBS strongly supported the retentionof the question relating to ancestry. Census informationabout the ancestral background of Australians of allgenerations is essential to SBS’s ability to identify andunderstand Australians from third and later generations.Such information is integral to the construction ofequitable SBS programming schedules.SBS purchases programs internationally and is notaware of any commercial benefit received by a programmaker for a tobacco product placement. SBS expressedconcern that a ban on portraying smoking in film couldhave a significant impact on the programs it broadcasts,particularly as smoking has different social significanceamong the many cultures portrayed in SBS programs.

62Digital Agenda ReviewSBS provided comments on the Digital Agenda Reformscontained in the Copyright Amendment (Digital Agenda)Act 2000. SBS supported the submissions made to thereview by other media organisations and, in particular,supported online radio and television material beingavailable for use by educational institutions. SBShighlighted the importance of broadcasters retainingaccess of copyright material for the purposes of fairdealing.ACCC Report on Emerging Market Structuresin the Communications SectorSBS provided comment to the Department ofCommunications, Information Technology and theArts on the Australian Competition and ConsumerCommission report into Emerging Market Structuresin the Communications Sector. SBS highlighted thatpublic broadcasters are well placed to incubate newtechnologies and concepts as a way of developing newbusiness models for digital broadcasting. SBS alsosupported the anti-siphoning regime as an important wayof ensuring coverage of significant sporting events onfree-to-air TV.Defamation Law ReformSBS, along with 10 other media and media industryorganisations, made a submission in response to theFederal Attorney General’s Discussion Paper proposinga uniform national defamation law. The group wassupportive of the concept of national law and outlinedagreed key principles necessary to create a simple anddurable law that was understood and accessible by bothmedia and individuals in the community.enormous television audiences (14.9 million for the 2002World Cup) and consistency with the listing of other majorteam sports warrant the inclusion of these events in thenew list.Classification LegislationSBS, along with other media organisations, participatedin consultations with the Office of Film of LiteratureClassification and Attorney General’s Departmentconcerning proposed changes to the uniformclassification scheme in relation to the ‘MA’ classification.Although SBS classification is determined by the SBSBoard under the SBS Act, it has been the practice toadopt a similar approach to the rest of the industry inrelation to program classifications.Commonwealth Games Arrangements BillIn 2003, the Victorian Government introduced theCommonwealth Games Arrangements (FurtherAmendment) Bill which proposed to restrict mediarecording and broadcast of Commonwealth Gamesevents without prior authorisation from the 2006Commonwealth Games Corporation. The Bill alsoprovided for substantial financial penalties if mediaorganisations breached the proposed provisions. In itssubmission, SBS argued that the use of a fair amount ofCommonwealth Games event material should be allowedif it is used in legitimate news and other coverage,consistent with the fair dealing provisions contained in theCopyright Act 1968. SBS also requested an amendmentto the definition of ‘Commonwealth Games events’ toexclude live sites and cultural sites associated with theCommonwealth Games.Anti-SiphoningFollowing the release of the 2006–10 anti-siphoninglist under the Broadcasting Services Act, SBS made asubmission to Government seeking the inclusion of the2010 World Cup and preliminary competitions involvingthe Australian representative soccer team. World Cupevents had previously been included on both antisiphoningand anti-hoarding lists which ensured thatevents of major significance are available to Australianaudiences on free-to-air television. SBS argued thatthe consistent airing of all games in the World Cup, the

63INTERNATIONAL PARTICIPATIONSBS maintains mutual cooperation agreements with:Asia Television Ltd (ATV)China Central Television (CCTV)Deutsche Welle (DW)Dubai Radio and Television (DRTV)Duna Televízió (DTV)Elliniki Radiophonia Tileorassi (ERT)France Television (FT)International Broadcast Bureau (IBB)MIST Telekompania (MIST)National Broadcasting Network (NBN)Nippon Hoso Kyokai (NHK)NTV Telekompania (NTV)Public Broadcasting Service (PBS)Public Broadcasting Services (PBS)Radiotelevisione Italiana (RAI)Radio Televisión Española (RTVE)Satellite Communications for Learning (SCOLA)Televisi Republik Indonesia (TVRI)Televisión Nacional de Chile (TVN)Telewizja Polska SA (TVP)Zweites Deutsches Fernsehen (ZDF)Hong KongChinaGermanyUnited Arab EmiratesHungaryGreeceFranceUSAUkrainePhilippinesJapanRussiaUSAMaltaItalySpainUSAIndonesiaChilePolandGermanyINDUSTRY PARTICIPATIONSBS has the following memberships:Asia-Pacific Broadcasting Union (ABU) – full-time memberCommonwealth Broadcasting Association (CBA)Digital Broadcasting Australia (DBA)Free TV (formerly Commercial Television Australia)– associate memberSBS was involved with the following industry forums:Asia-Pacific Broadcasting Union (ABU)Australian Broadcasting Authority (ABA)Australian Telecommunications Information ForumAustralian Telecommunications Users Group (ATUG)Broadcasting Industry Technical Advisory Group (BITAG)Commercial Radio Australia (CRA)Community Broadcasting Associating of Australia (CBAA)Digital Radio Advisory Committee (DRAC)Digital Television Standards Selection CommitteeEuropean Broadcasting Union (EBU)International Institute of Communications (IIC)International Telecommunications Union (ITU-R)National Ethnic and Multicultural Broadcasters Council (NEMBC)Public Broadcasters International (PBI)Public Broadcasters and Manufacturers Group (PBM)Remote Area Broadcasting Services (RABS)SMA’s Radio Communication Consultative Council (RCC)Standards Australia (SA)WorldDab Forum

64ATTENDANCE AT MAJOR CONFERENCESNationalAustralian Broadcasting Authority, Canberra (June 2004)Australian Broadcasting, Sydney (May 2004)Australian International Documentary Conference, Fremantle (Feb 2004)Australian Screen Directors’ Association Conference, Melbourne (Sept 2003)Australian Subscription Television and Radio Association, Sydney (April 2004)Community Broadcasting Association of Australia, Gold Coast (Nov 2003)Copyright Symposium, Sydney (Nov 2003)DV Masterclass, Sydney (Dec 2003)Diversity in Health Conference, Sydney (Oct 2003)Federation of Ethnic Communities’ Councils of Australia, Melbourne (Dec 2003)Human Rights Conference, Sydney (Dec 2003)International Classification and Censorship Conference, Sydney (Sept 2003)National Ethnic Multicultural Broadcasters Council, Canberra (Dec 2003)National Radio Summit, Sydney (March 2004)National Screenwriters’ Conference, Melbourne (April 2004)Network Insight – Digital Television Reviews Seminar, Sydney (June 2004)New(s) Times: Journalism Production and Practice, Melbourne (Dec 2003)Refugee Support Forum, Sydney (Oct 2003)Screen Producers’ Association of Australia, Melbourne (Nov 2003)Semi-Permanent Design Conference, Sydney (April 2004)SPAA Fringe Festival, Byron Bay (Nov 2003)InternationalAsia Media Summit, Kuala Lumpur (April, 2004)Asia Pacific Broadcasting Union Conference, Istanbul (Oct 2003)Asia Pacific Broadcasting Union Sports Group Conference, Kuala Lumpur (April 2004)Asian Football Confederation Congress, Kuala Lumpur (April 2004)Commonwealth Broadcasters Association, Fiji (Feb 2004)FIFA Committee for Ethics and Fair Play, Zurich (May 2004)Guangzhou International Documentary Festival, Guangzhou (Dec 2003)Input: International Public Television Conference (Barcelona, 23 - 28 May 2004)International Documentary Filmfestival Forum (Amsterdam, 20-30 November 2003)International Institute of Communications, London (Oct 2003)National Association of Broadcasters Summit, Las Vegas (April 2004)News World Conference, Dublin (Nov 2003)Public Broadcasting International, Krakow (Oct 2003)Screen Producers’ and Directors’ Association of New Zealand (Nov 2003)Sportel Monaco, Monaco (Sept 2003)World Broadcasting Union Inter’l-Union Satellite Operations, Geneva (May 2004)World Congress of History Producers, Paris (Dec 2003)

65For the first time, two regular prime time programmingstrands – Storyline Australia and Inside Australia – weredevoted exclusively to Australian documentaries.Each month, in the second quarter of 2004, the SBSOnline audience reached 350,000 unique visitors whoviewed more than five million web pages.SBS Radio held 108 outside broadcasts and itsmanagers attended 615 community functions,events and consultations.An additional 45 digital televisionservices were rolled out in 2003-04,bringing to 72 the total number ofSBS digital services nationwide.Programs commissioned by SBSi won 50national and international awards, includingan Academy Award for Harvie Krumpet.REPORT OFOPERATIONS

66SBS and the Commonwealth have agreed on the following outcome for the Corporation’s activities: ‘Provide multilingualand multicultural services that inform, educate and entertain all Australians, and, in doing so, reflect Australia’s multiculturalsociety.’ To achieve this outcome, SBS has two designated outputs, television and radio.SBS Television’s ‘quality’ performance output is determined by: viewer and community feedback; audience reachand share data; the tenor of media comment; and the number of hours of appropriate programming. The ‘quantity’performance output is determined by: the percentage of programs broadcast in languages other than English; thenumber of subtitled programs; and the number of hours of locally produced programs.SBS Radio’s ‘quality’ performance output is determined by listener and community feedback, and audience surveys.The ‘quantity’ performance output is determined by the number of hours broadcast in languages other than English.The Report of Operations 2003-04, which assesses SBS’s performance against three achievement goals under theCorporation’s current Corporate Plan 2004-06, addresses the above outcomes and related outputs. Additional informationis contained throughout this Annual Report and specific financial results are included in the financial statements.GOAL 1:TO INCREASE OUR RELEVANCE TO ALL AUSTRALIANSHow will we know we have succeeded?SBS program divisions – Television, Radio and New Media – will report to the Board on annual targets for agreedbenchmarks including audience growth, diversity and engagement. The overall measure of success will be a combinationof these and they will be measured across the schedule in each program area, rather than by individual programs.1.1OBJECTIVE:Increase audience sizeMEASUREMENT:Overall audience growthATR and A C Nielsen viewer surveys in 2003 showed that 7.3 million people viewed SBS Television each week. In thefive major cities – Sydney, Melbourne, Brisbane, Adelaide and Perth – average weekly reach was just under five millionviewers. Share of home viewing in these cities between 6pm and midnight was 5.35%, slightly below the record 5.59%achieved in 2002 with the telecast of the FIFA World Cup.In 2003, average weekly reach was maintained in rural and regional areas and with Australians born overseas in a non-English-speaking country. Total average weekly reach fell 3.2% from 2002 (a record year for reach in absolute terms).This reduction occurred among Australians born in Australia or overseas in an English-speaking country, mostly in theyounger, capital-city dwelling demographics.2004 is the first year of SBS’s renewed commitment, as enumerated in its new Corporate Plan, to making itself relevantto all Australians, particularly through Australian-made programs that reflect the reality of the nation’s cultural diversity.In the first six months of 2004, six of the top 25 rating programs on SBS were the products of SBS Independent or SBSLocal Production, as against three of the top 50 programs in 2002 and one of the top 50 programs in 2003.

67Despite increased competition from single language (non-English) radio stations retransmitting large amounts ofoverseas radio broadcasts, SBS Radio sustained its audiences in most key communities. In some communities,listening numbers increased. Radio completed four more in-language independent audience surveys in languages ofthe former Yugoslav republic. Those for Serbian and Croatian showed small audience declines to around 50%, whilethose of Macedonian and Bosnian increased to more than 60%. The top rating ‘mainstream’ radio stations in Sydneyregularly attract only about 10-11% of their potential audiences. Re-surveys in the six major languages – Italian, Greek,Cantonese, Arabic, Vietnamese and Mandarin – were commenced at the end of the financial year. To date, SBS Radiohas conducted 60 in-language surveys across 41 languages.SBS expanded its online presence and there has been significant and consistent audience growth. Traffic to SBSwebsites during the year increased by 35%, the same annual increase recorded for the past four years. Each month inthe second quarter of 2004, the overall SBS Online audience reached 350,000 unique visitors who viewed more thanfive million web pages. In June 2004, a record 5.7 million page impressions were recorded.1.2OBJECTIVE:Increase diversity of our audienceMEASUREMENT:Audience growth in identified demographicsDuring 2003-04, 52% of all programs broadcast on SBS’s principal channel were in languages other than English(LOTE), the same proportion as in 2002-03. An additional 3,005 hours of news programs in LOTE were broadcaston the digital SBS World News Channel during 2003-04. SBS again gave emphasis to programming by and aboutAustralia’s Indigenous people, with drama dominating on screen and major documentary projects, including FirstAustralian Nations, being commissioned for future broadcast.Among women, two of the most popular programs were SBS’s coverage of the Danish royal wedding, and the dramaseries from Austria, Inspector Rex. Younger audiences were drawn to Pizza Live, a satire of cultural stereotyping,and Sandman in Siberia, Steve Abbott’s journey to the land of his forebears. Redressing the traditional underrepresentationof women and younger people in SBS audiences is a key element of the new Corporate Plan.SBS Television does not underestimate the challenge of increasing the size and diversity of its audience. As a resultof changing work and leisure habits and competition from other media, the days of inexorable audience growth forfree-to-air television are over. Within this sector, competition has never been fiercer. Recently, for example, the ABC hasemulated a successful SBS program format (The Movie Show).In 2003-04, SBS demonstrated its commitment to ensuring Australians have access, on free-to-air television, to thebiggest global sporting events by securing complementary coverage of the 2004 Olympic Games (scheduled forAugust) and exclusive rights to the 2006 FIFA World Cup.On 1 July 2003, SBS Radio introduced four new languages to its schedules – Malay, Somali, Amharic and Nepalese.These replaced four languages where the number of speakers in Australia was smaller – Irish Gaelic, Scottish Gaelic,Welsh and Belarusian. The changes gave the four new and emerging communities access to SBS Radio services forthe first time and also increased its potential national pool of listeners by more than 15,000. The schedule changesalso gave additional hours to five languages – Cantonese, Mandarin, Hindi, Filipino and Arabic – where the population

68has grown, as recorded by the 1996 and 2001 national censuses. The Punjabi language was placed on the nationalschedule for the first time and a second hour of Indonesian was added nationally.While the commissioned radio surveys (see above) concentrated on SBS Radio programs in languages otherthan English, evidence from other feedback sources – phone calls, emails, attendance at outside broadcasts etc.– suggests that audiences for SBS Radio programs in English and to younger Australians are increasing. Alchemywas extended on Thursday evenings and now runs all night on Fridays and Saturdays. It is too early to measure howcommunities have responded to the new and expanded language programs, but initial evidence is that they have beenwell-received. In existing programs, improved analysis of survey results has enabled program teams to identify gaps intheir listening demographics and to formulate program strategies to address them.1.3OBJECTIVE:Increase audience engagementMEASUREMENT:Increased interaction with our audiences; links and interactions with different parts of the Australian community throughpublic activities; and audience and community feedbackSBS Radio staged a record 108 outside broadcasts during 2003-04. Teams from the Sydney and Melbourneproduction centres attended most of the major community events in both cities and also travelled to Canberra, Perth,Adelaide, Newcastle and Wollongong for festivals in those cities. Audiences at some major outside broadcasts – suchas the Vietnamese Tet New Year Festivals in Sydney and Melbourne – attracted tens of thousands of loyal fans.During the year, senior Radio managers attended 615 functions, events or official occasions. In addition, Radiobroadcasters attended many hundreds of individual community events. Direct telephone calls, faxes, emails andtalkback segments on some language programs, as well as occasional competitions, provided additional andimportant feedback opportunities. During the year, SBS Radio entered into 40 new or renewed sponsorships orpartnerships with organisations or events with intersecting interests, particularly in the areas of the arts, culture andservice delivery. An SBS Radio-sponsored Cultural Diversity Quest Award received 400 creative entries from schoolsthroughout VictoriaSBS Radio maintained its commitment to raising funds for community development projects and disaster relief work,raising $47,000 in four radiothons. Over the past seven years, SBS Radio has helped to raise more than $5.5 million forgood causes in Australia and overseas. Over the same period, the 60 audience surveys in 41 languages garnered theopinions of 25,000 individuals.In 2003-04, SBS Television expanded its WorldWatch schedule – which presents news programs (mainly in LOTE)from overseas – as a service to Australia’s language communities.Although SBS applies rigorous standards of editorial independence and impartiality to the news and current affairsprograms SBS itself produces, WorldWatch bulletins are produced in their countries of origin to a range of editorialstandards, with some programs under State influence or control, and therefore go at air without editorial endorsementby SBS.

69In 2003-04, bulletins were added in Arabic, Vietnamese and Tagalog. According to Australian Bureau of Statisticsdata, these languages are the fifth (Arabic), sixth (Vietnamese) and 10th (Tagalog) most commonly spoken languagesin Australian homes. This ‘most commonly spoken languages’ measurement is the principal criterion used by SBSin determining the inclusion of available news bulletins in its WorldWatch line up. This approach is neutral as to thepolitics of the countries from which broadcasts are taken.Following demonstrations by sections of Australia’s Vietnamese community who opposed the broadcasting of anynews service from Vietnam’s state broadcaster, the Vietnamese program, Thoi Su, was withdrawn from theWorldWatch schedule. SBS expressed regret that it had inadvertently failed to honour a previous undertaking toconduct appropriate consultations with representatives of the Vietnamese community before introducing the programinto the WorldWatch schedule. SBS’s policy was amended. In future, a decision on whether to introduce a newprogram on WorldWatch is to be based not only on the size of the language community in Australia but also on “acareful assessment of all available programming sources in that language to determine which, if any, is best suited toserving the community’s particular needs”.Surveys commissioned by SBS and conducted by McNair Ingenuity Research which gauged the viewing and listeninghabits of nine language communities in Australia showed that, in aggregate, 94% of respondents both found value inSBS Television and regarded it as important in today’s culturally diverse society.SBS Online received regular qualitative feedback from its audiences through its live web chats, forums, guest books or‘have your say’ pages. Eighty per cent of all SBS websites maintained highly active opinion pages.In April 2004, SBS hosted a forum with the Federation of Ethnic Communities’ Councils of Australia and the AustralianPartnership of Ethnic and Religious Organisations to discuss their concerns about perceived changes in SBS Televisionprogramming. The organisations said they were pleased with the forum and optimistic about their future relationship withSBS. SBS received representatives of the Australia/Israel and Jewish Affairs Council and the State of Palestine GeneralPalestinian Delegation to hear first-hand their concerns about alleged bias in news, current affairs and documentaryprogramming concerning the Middle East, and about the capacity of SBS to review complaints objectively.The SBS Community Advisory Committee met four times during the year to provide community perspectives anddetailed feedback on a range of SBS programs and operations. Informal contact with Committee members wasmaintained throughout the year. SBS was represented at various industry forums and on strategic bodies, such as DigitalBroadcasting Australia, where opportunities to increase audience engagement were identified.1.4OBJECTIVE:Create and deliver an increased range of distinctive Australian contentMEASUREMENT:Increased local content in specifically targeted genres; distinctiveness measured against public broadcasting benchmarksIn 2003-04, SBS Independent (SBSi) commissioned 110 hours of Australian drama and documentary (up 17.5 hours fromthe previous year) and provided 60.5 hours of first run Australian programming for broadcast (up 16 hours).An important new prime time strand in the schedule, ‘Storyline Australia’, featuring some of the best Australiandocumentaries commissioned through SBSi, commenced in March 2004 with the feature length documentary

70The President vs David Hicks. ‘Inside Australia’, another new prime time slot dedicated to half-hour Australiandocumentaries, began in September 2003. In addition to these two prime time slots that showcase Australiandocumentaries, a series of self-contained 50-minute dramas generated strong interest. SBSi believes these minidramas can be a bridge from short film to feature length film making.Successful programs produced in-house by SBS Local Productions included The Food Lovers’ Guide to Australia,If Only…, Fashionista and She’ll Be Right, Boss. The Movie Show was suspended for a period and re-launchedin June with a fresher, more contemporary look, after the program’s former presenters accepted an offer to join the ABC.SBS Radio produces all of its own programs between 6am and midnight, seven days a week: a total of 14,820 hoursof programming each year. Even taking into account the overnight re-broadcast of the BBC World Service, SBS Radiomakes 87% of all its output across its two signals in Sydney and Melbourne and the National Network.In addition to programming by youth teams within various language programs, SBS Radio broadcasts Alchemy – amixture of talk, news, views and music reflecting the world’s youth cultures – 26 hours a week. In association withAlchemy, SBS Radio also undertook several major youth oriented projects during the year such as the ConFusion youthdevelopment program and Square Beats concerts in Victoria, the Sonic Allsorts recordings of younger musicians, andNational Youth Week, the largest single celebration of young people on the Australian calendar.The Aboriginal program is produced in English in Sydney and Melbourne three times a week and the Wednesdaymidday program is also re-broadcast by three other networks across Australia – the National Indigenous Radio Service(NIRS), the Anangu Network of Central Australia and the Pilbara and Kimberley Aboriginal Media (PAKAM).The newest programs on the Radio schedule – Malay, Somali, Amharic and Nepalese – and most of those programsgiven extended hours – Cantonese, Mandarin, Hindi, Filipino, Arabic and Indonesian – provide vital news andinformation services for new or needy communities, especially government information, legal issues, health andcommunity development.SBS Digital Media publishes a range of original online content, all of which is produced by Australians; often youngAustralians. These include, ‘My Space is an Amazing Place’. Co-produced with the South Australian Film Corporation,the 33 My Place video stories and associated online content involved nine young people from diverse backgrounds– film and television, new media design, programming and animation, arts and journalism.Twenty animations were produced for the ‘World Tales’ project which is part of the SBS-Film Victoria New Media ProjectAccord. The traditional folk tales, chosen by SBS Radio listeners, were creatively interpreted by young animators.They will be available on the SBS website and broadcast by SBS Television. Online Music, www.sbs.com.au/whatevercontinues to be a showcase of the creative talents of young musicians, particularly from non-English-speaking orIndigenous backgrounds.1.5OBJECTIVE:Increase investment in Australian contentMEASUREMENT:Additional amount invested in Australian content

71In 2003-04, the budget for Australian television content commissioned or produced through SBSi, Local Production,News and Current Affairs and Sport rose by $2.8 million or 9% over the previous financial year.A highlight in News and Current Affairs was the re-launch of Insight, with Jenny Brockie moderating a highly successfulseries of forums on major social and political issues. SBS Sport acted as global host broadcaster as well as domesticbroadcaster of the 2004 UCI Track Cycling World Championships, held in Melbourne in May 2004.Alchemy, the youth-focused program produced by SBS Radio, was extended overnight on Fridays and Saturdays,providing an additional 12 hours of Australian content on the FM and National networks. With 87% of all content locallyproduced, SBS Radio’s expansion of local content has been directed to off-air or program associated projects. Thesehave included: new digital talk back systems in the Sydney and Melbourne production centres that increased listenerfeedback; special documentary features that were shared across a number of language programs; and broadcasts ofseveral music festivals.1.6OBJECTIVE:Increase audience awareness about SBS content, services and brandMEASUREMENT:Evaluation of the effectiveness of promotional campaigns, including: number of campaigns (including crosspromotional campaigns); and public awareness of our brand valuesIn July 2003, SBS Radio engaged a creative agency to spearhead a major brand revitalization. The new, brighter look hasbeen well received by staff and stakeholders and has been adapted to a range of uses including the livery, merchandise,banners and other publicity material distributed at outside broadcasts and other functions. SBS Television also commencedwork on revamping its on-air ‘look’ through new station IDs using creative talent from inside and outside SBS.Cross-promotional campaigns involved Television, Radio and Online with each creative division promoting theprograms and services of the other. SBS Online included a website for all locally produced Television programs andseparate sites for each Radio language program; Television included regular ‘promos’ for Radio programs, LanguageServices, SBS Merchandise and website addresses in program credits; and SBS Radio regularly promoted languagespecificTelevision programs, interviews or movies of potential interest to their listeners. The Radio programs, Alchemyand World View ran regular promotions in English for the SBS website and for SBS Television programs.SBS Television Publicity maintained a specialist password protected website – currently accessed by over 800 mediarepresentatives – which contains program information and images. This year’s major publicity campaign, both print andradio, was to launch the new weekend program line up.Members of the SBS Community Advisory Committee were provided with information about SBS programs andservices for dissemination within the community. They also identified opportunities for wider promotion of SBS. Thefindings of the report, Living Diversity: Australia’s Multicultural Future, were presented to the July 2003 meeting of theHeads of Cultural Organisations Conference. Continuing demand for the Report necessitated a reprint in June 2004.

721.7OBJECTIVE:Use the potential of digital technology innovation to increase the quality and quantity of SBS content available toAustralian audiences, including through:1.7.1 Increase the SBS services produced and available on different platforms – TV, Radio, Online and other NewMedia platforms1.7.2 Increase our interactive servicesMEASUREMENTS:1.7 Growth in content produced for digital platforms1.7.1 Growth in the amount of quality multichannelling content and enhancements1.7.2 Growth in interactive servicesIn March 2004, the re-transmission of the SBS digital signal began on the Foxtel satellite service. At the same time,SBS continued to refine and develop the World News Channel (exclusively broadcasting in languages other thanEnglish) and SBS Essential (the program and information guide).Following successful trials of SBS developed interactive applications on the Austar digital platform in late 2003, SBSEssential was again used to trial program enhancements to the UEFA Champions League Soccer finals in April 2004.SBS also plans to use SBS Essential as a multimedia platform to broadcast a schedule of short-form video features,interspersed with the current SBS Essential data and news format. Among the new applications scheduled to be testedbefore the end of 2004 is an interactive option for SBS Television’s current affairs program Insight.SBS Television reached new audiences through interactive applications that included Insight forums on the SBSwebsite; SMS delivered television program alerts; emailed SBS World News headlines; and short SBS news headlinesprojected on big screens at railway stations in and around Sydney’s central business district.Working with SBS Digital Media, SBS Radio updated and upgraded its websites in all 68 languages, adding featuresand new methods of content presentation. The Alchemy youth program, in particular, utilised web ‘chat’ pages and SMSservices to communicate with listeners. Several language programs continued to publish e-newsletters for subscribers.SBS Radio completed work on new digital production facilities in its Melbourne offices and commenced a similar digitalupgrade of studios in Sydney.SBS became a partner in two trials of digital radio broadcasting; one under the auspices of Broadcast Australia(BA) in Melbourne, and the other conducted by Commercial Radio Australia (CRA) in Sydney. By June 2004, bothtrials had structures in place, were broadcasting test signals, and had begun audience research. Both trials will testmultichannelling and the provision of program associated data (PAD).1.8OBJECTIVE:Extend the quality and reach of SBS transmission to all Australians as quickly as possible, including to:1.8.1 Promote greater take up of self-help services1.8.2 Improve signal quality

THE TRACKER73

74MEASUREMENTS:1.8 Rollout of new transmission areas1.8.1 Increased take-up of self-help services1.8.2 Technical assessment of signal qualityThe rollout of SBS Television’s analogue service continued with the launch of 20 new services during the year. SBS’sdigital television service continued to rapidly expand with the completion of an additional 45 new services, bringing to72 the total number of SBS digital services. A further eight services, already under contract, will be rolled out later in theyear. An additional 37 services are awaiting final financial approval. At the end this digital rollout, SBS will have passedthe half-way mark in replicating its analogue TV network.An estimated 200 self-help television transmitters are owned and operated by local communities in mostly remoteregions of Australia. More than 200 other locations have been granted funding for self-help transmitters under thegovernment’s Black Spots (poor reception) program. When completed, it is estimated that the number of SBS self-helptransmitters will total more than 400.SBS Radio self-help transmitters operate in Young, Wagga Wagga and Bathurst. Since SBS made the self-help schememore attractive by increasing the subsidy available to 100% of the installation costs, an increasing number of localcommunities have enquired about the scheme. Councils in Launceston in Tasmania, the Riverlands in South Australia,Lismore in NSW and Ballarat in Victoria have initiated installation projects. Other local authorities in Cairns, Townsville,Coffs Harbour and 11 regional centres in Victoria have expressed an interest in Radio self-help partnerships. Seniormanagement met stakeholders throughout the year in response to community pressure for expanded Radio servicesvia a second National Radio Network in all State and Territory capitals as well as Newcastle and Wollongong.Two SBS Radio channels (Sydney AM and FM) are available in locations where the SBS digital television signal isavailable, as part of the multichannel digital suite. These audio channels are also available via re-transmission on theFoxtel digital satellite subscription service. The national Aboriginal program is carried on three additional networks – theNational Indigenous Radio Service (NIRS), the Anangu Network of Central Australia and the Pilbara and KimberleyAboriginal Media (PAKAM) – to reach listeners in remote communities.1.9OBJECTIVE:Increase our understanding of Australia’s cultural diversity, our audiences and the role of SBS, including through:1.9.1 Analysis of census and other demographic data together with audience research generated by each Division1.9.2 Follow up research to Living Diversity to track trends in multicultural Australia1.9.3 Review our audience complaints handling processes and implement recommendations for improvement.1.9.4 Increase the cultural diversity of SBS management and staffMEASUREMENTS:1.9.1 Research generated1.9.2 Report to SBS Board by December 20051.9.3 Recommendations implemented by December 20041.9.4 Change in level of diversity of management

75Following the landmark findings of the 2002 SBS-commissioned report Living Diversity: Australia’s Multicultural Future,the Australia Research Council approved SBS’s application for a grant to conduct further related research. Work beganin early 2004 on SBS and Australian Cultural Democracy, a research project involving the University of New South Wales(UNSW), the University of Western Sydney and SBS. The initial stages of the three-year project involve an in-depthanalysis of SBS archival information by a UNSW researcher working at SBS.Preparations for the follow up project began in mid 2004. Initially, a short series of small group qualitative consultationswill take place in regional and remote Australia in the second half of 2004. These follow a successful pilot project inBathurst and Young which was an initiative of the Community Advisory Committee.Research undertaken by SBS Radio during the year involved the employment of a part-time analyst to increase thedepth of knowledge of data obtained from audience surveys undertaken during 2003-04 and in the previous year.This analysis was then used at 10 briefings for the major broadcasting teams and program management to refineprogramming formats and content.SBS Radio also used information from the Australian Bureau of Statistics 2001 Census to formulate the new Radioschedules implemented on 1 July 2004. The same data assisted Radio in choosing locations for future outsidebroadcasts as well as identifying potential regional centres for SBS Radio’s self-help transmitter scheme.In July 2003, SBS Digital Media completed a comprehensive benchmark survey of its online audience, providingdevelopers, designers and content producers with a sophisticated understanding of their audience’s behaviour, profileand preferences. A comparative survey in 2004, published on four major SBS websites – The World News, Dateline,The Movie Show and The World Game, gathered feedback from 8,000 respondents over a four week period in April.A review of audience complaints handling procedures was conducted in 2003-04. SBS invited submissions from thepublic regarding concerns and issues they may have about the way SBS handled complaints about programs. Followingan extensive consultation process that included the receipt of public comment from interested individuals, organisationsand institutions, a new model for complaints handling was developed. It will be the subject of further consultation withinterested parties, including staff, in the latter part of 2004 before finalisation.Internal surveys by SBS, which are not obligatory and therefore do not include all members of staff, have revealedthat about half of all SBS employees who responded were born overseas and about one third report that they speaka language other than English at home. The SBS Board will review staffing diversity statistics annually. The SBSDiversity Program encourages diversity within the framework of merit selection and all members of staff are required todemonstrate strong sensitivity to issues of cultural diversity.GOAL 2TO GROW THE RESOURCES AVAILABLE FOR SBS CONTENT AND SERVICESHow will we know we have succeeded?SBS Divisions will set annual targets for revenue growth and report on them to the Board. Increased revenue will bereported in the Annual Report. Extra revenue will be invested in SBS content and services

762.1OBJECTIVE:Increase commercial and other external revenueMEASUREMENT:Increased revenueIn 2003-04, SBS increased its external revenue by approximately 15%. This was the result of increasing the annualrevenue budget targets and achieving a better than budgeted outcome for Television Airtime Sales. SBS intends tocontinue to maintain and, if possible, further grow its external revenue in future.2.2OBJECTIVE:Use industry partnerships to leverage SBS resources, including through innovative partnership modelsMEASUREMENT:Number of industry partnerships which deliver increased revenue or in-kind resources, and increase in SBS output(content and services) resulting from industry partnershipsSBS Television maintains extensive relations with State and Commonwealth film bodies to sustain a high volume ofprograms produced by Australia’s independent production sector. These partnerships generated 60.5 hours of first runAustralian programming in 2003-04, an increase of 16 hours over the previous year. New production arrangements wereentered into with the Australian Film, Television and Radio School in Sydney and the Australian Centre for the MovingImage in Melbourne. SBS also worked closely with Free TV Australia (formerly Commercial Television Australia) and othermedia industry organisations on a number of industry submissions.SBS has in place a highly effective ‘partnership’ relationship with Broadcast Australia, its principal transmission serviceprovider. During the year, this resulted in the streamlined rollout of new digital television services, improved networkavailability of analogue television and radio services, and helped to identify new technology opportunities.SBS Research and Development into datacasting continued in partnership with Sun Microsystems and Apple Computers.Consumer electronics manufacturers Sony, Panasonic, Phillips and Trio, participants in the Public Broadcasting andManufacturers partnership, worked with SBS to provide digital set-top box hardware consultancy and gave support to theestablishment of a digital television (DTV) Testing and Conformance Centre.A content development partnership between SBS Digital Media and the South Australian Film Corporation produced 33mini video documentaries and complementary online content from young practitioners for the ‘My Space is an AmazingPlace’ project. ‘World Tales’, an animation online and television project from 20 young animators was produced underthe SBS-Film Victoria New Media Project Accord. A similar accord is under development with the Tasmanian ElectronicCommerce Corporation. Online Music, the SBS Whatever project, showcased young musical talent.SBS Radio is a partner with Broadcast Australia and Commercial Radio Australia in their separate digital radiobroadcasting trials underway in Melbourne and Sydney. In 2003-04, it also had 40 sponsorship and partnershiparrangements with a variety of festivals, community groups, government agencies and statutory authorities throughoutAustralia. The Alchemy and radio youth programs promote youth development through partnerships with the Noise

77youth music festival, National Youth Week, the Next Wave Festival ConFusion and Sonic Allsorts. SBS Radio Trainingmaintained a wide network of partnerships with related bodies, both national and State.2.3OBJECTIVE:Maintain and increase government funding supportMEASUREMENT:Increased fundingBase funding by the Government for SBS’s ongoing activities increased by $2.8 million to $82.6 million. This increasewas the result of the application of the relevant cost increase index, plus an amount of $0.8 million to allow SBS to payhigher employer contributions for superannuation in line with increased Commonwealth-wide charges. During the year,SBS funding was increased by a further $12 million to cover the additional costs of the digital transmission rollout.SBS submitted proposals for funding new multichanelling, closed captioning and new media initiatives, extensions tothe National Radio Network and 24-hour television services. The Corporation also submitted a proposal to the Departmentof Communications, Information Technology and the Arts for a Video Acquisition, Indexing and Editing System for digitaltelevision broadcasting for consideration under the Government’s ‘Backing Australia’s Ability’ initiatives.SBS ensured awareness of SBS funding requirements by maintaining high level relationships with relevant ministers andministerial officers, other politicians and Government department officials.2.4OBJECTIVE:Increase the proportion of total organisational resources devoted to content and services through: efficiencies inadministration and production, internal partnerships and budget managementMEASUREMENTS:Increased percentage of budget directed to content and services; industry benchmarks to be identified and reportedagainst annually; and cost savings or other efficiencies generated by internal partnershipsSBS is continually searching for greater efficiencies in its operations and closely monitors the amount of fundsexpended on administrative overheads. In 2003-04 the percentage of the total budget spent on these items (13%) wasa marked decline from previous years (16% in 2000-01). SBS’s average cost per hour of television – about $17,000 – isby far the lowest of all the free-to-air networks. SBS’s average cost per radio hour broadcast is $2,740.In 2003-04, the percentage of Television’s budget allocated to provision of content and services other than engineeringand divisional management was 92%, compared with 90% the previous financial year, while the salaries budget(excluding redundancies) as a proportion of the total expenditure budget fell from 39% in 2002-03 to 37% in 2003-04.As a result, more money became available for program content.Sixty-two per cent of SBS Radio’s full-time equivalent staff are on-air broadcasters, with a further 20% in roles directlysupporting daily programs (Newsroom, Studio Operations and Resource Centres). Of the remaining 18%, five per centare in Training and Marketing, four per cent are managers or assistant managers, and the remaining nine per cent arein administration or specialist roles. Consequently, the vast majority of Radio’s budget is directed to program making.

78Throughout the year, Television and Radio worked closely with Digital Media to update and upgrade their respectivesites on the SBS website. Every one of SBS Radio’s 68 languages are now streamed over the website and all locallyproduced SBS Television programs and many other internationally sourced programs have websites.Radio, Television and the Technology and Distribution Division variously worked together on several major projects,including the digital radio trials, self-help rollout, rebuilding technical facilities in Melbourne and Sydney and otherimportant technical projects. Radio and the Sales Division worked together on signal splitting, promotions, on-aircompetitions, outside broadcasting sponsorships and re-branding.Radio and Television Sports cooperated closely on several major events, including the Euro 2004 soccerchampionships, the Tour de France celebrations, rights negotiations and outside broadcasts such as the Sydney RoyalEaster Show. Close collaboration enabled SBS to pioneer digital television enhancements (alternative camera angles)via an SBS multichannel during soccer broadcasts.On several occasions, equipment sharing between Television and Radio produced considerable cost savings andprogram cross-promotion was a common feature on both services.2.5OBJECTIVE:Increase the use of our external relationships as assets for the benefit of the whole organisationMEASUREMENT:Financial, operational and public benefits realisedSBS enhanced its corporate profile within the national and international broadcasting sectors through a wide anddiverse range of industry conferences, forums and corporate associations. International seminars, conferences andworksite visits reinforced SBS’s links with fellow broadcasters. Reciprocal visits to SBS by international broadcastingorganisations, diplomats and industry leaders further cemented these relations. SBS also played a significant role inlocal industry forums, particularly on future digital technology.SBS made numerous submissions – Federal and State – and actively participated in many industry forums coveringa variety of technical, production, creative and social issues. These included parliamentary submissions concerning‘Future Opportunities for Australia’s Film, Animation, Special Effects and Electronic Games Industries’; the ‘Progressand Direction of Life Long Learning’; tobacco advertising; the anti-siphoning list; the Digital Agenda Act; thedefamation law; program classification; and an Australian Film Commission Review of protocols for filmmakers workingwith Indigenous content and Indigenous communities.SBS Radio used to great affect its deep and long-established community relationships, especially at outdoor broadcasts,where corporate specific advertising billboards were displayed and television, online and corporate informationdisseminated. The same corporate profile is maintained at the numerous community and industry functions attended bySBS managers and program makers.

79GOAL 3TO INCREASE OUR CAPACITY TO PERFORM AS AN AGILE AND CREATIVE ORGANISATIONHow will we know we have succeeded?We will achieve local and international industry benchmarks for organisational practice and audience and peerrecognition of SBS’s creative success.3.1OBJECTIVE:Implement industry best practice for staffing practices appropriate to a flexible, creative, risk taking organisationMEASUREMENTS:Performance against industry benchmarks identified annually to the Board; external recognition of SBScreativity and innovation2003-04 saw the first full year of operation of the TV Marketing department (consisting of Publicity, Public Relations,Graphics/Design, Promos, and Audience Research), as well as the linkage of SBS Independent and SBS Local Productionunder a single creative structure, and the full merger of the Network Programming and Program Purchasing departments.The Indigenous unit formerly responsible for ICAM and Living Black was transferred from Local Production to Newsand Current Affairs, from where it will produce a weekly current affairs program. Analogue and digital presentationfunctions were merged via a single control room.TV Operations was reviewed by an external consultant with reference to industry best practice and evolving televisiontechnologies. Changes flowing from the review will be implemented in the latter part of 2004. Overcapacity in subtitlingresources resulted in a reduction in the number of on-going employees in the Subtitling and Captioning department.Programs commissioned by SBSi won 50 national and international awards during the year, including an Academy Awardfor Harvie Krumpet.SBS was appointed by the Asia-Pacific Broadcasting Union (ABU) to produce a daily highlights program of the 2004Athens Olympic Games which will be distributed to 32 member broadcasters. Head of Sport, Les Murray, who serves asChairman of the ABU Sports Study Group, was appointed a member of the FIFA Committee for Ethics and Fair Play.SBS Radio managers and staff held a record 108 outside broadcasts during the year, in addition to their regular programcommitments, with minimal additional expense or use of resources. A review of rosters to align them more closely withprogramming efficiency led to a 26% reduction in out-of-hours program costs in Sydney alone, with broadcasters, trainingstaff and managers working together to maximise self-operation of studios and production facilities. All broadcast andoperations staff in Sydney and Melbourne undertook digital production and presentation training.SBS Radio Training worked on updating its accredited courses under the national Film, Television, Radio and MultimediaTraining Package, the industry benchmarks in Australia. The comprehensive courses covered editorial, legal and technicaltraining. SBS Television also provided detailed initiation and refresher course training for newsroom staff and cadets aswell as Operations staff. Technology and Distribution division provided an internship for final year tertiary students coveringelectrical engineering, computing science and communications.

80The SBS Certified Agreement 2002 reflects SBS’s business needs and allows flexible employment practices. The SBSBoard reviews employment data regularly.3.2OBJECTIVE:Treat information and relationships of particular work areas as a corporate asset by improving internal communicationsand knowledge sharingMEASUREMENT:Number of new strategic initiatives across the organisationThe establishment of the Technology and Distribution Division under the Chief Technology Officer has brought all parts ofSBS’s complex technical infrastructure under a single structure, facilitating better project management, review, coordinationand planning.Under this new structure, a streamlined process of corporate-wide capital planning began in April 2004. The first prioritiesare the development of a five-year capital plan and the continuous replacement of analogue production and transmissioncapacity with digital technologies. A new centralised fault reporting system was introduced in June 2004 as the first ofseveral initiatives to develop the necessary skills and processes required to formulate and implement the capital plan.In an open invitation to all staff, SBS Radio Training hosted a number of informal lunchtime talks, in Sydney and in Melbourne,with invited experts in a variety of fields. The Radio Resource Centres in both cities also provided background informationto a number of television program makers and helped facilitate corporate consultations with leading community organisations.The Policy Unit, in coordinating the review of the SBS Corporate Plan, sought the involvement of senior managers from alldivisions at various stages of the review, its drafting and at a management forum. The SBS Intranet provides divisional andcorporation information, including SBS submissions.Corporate communications were maintained with the SBS Community Advisory Committee, the media and othercommunity and government stakeholders via an emailed newsletter SBS Review. All media releases and speeches by theManaging Director were published on the SBS website and an update on corporate matters from the Managing Directorwas regularly distributed to all staff.3.3OBJECTIVE:Enhance SBS’s resilience by reviewing our business continuity plan and implementing an improved planMEASUREMENT:Business Continuity Plan implemented and updated annually in response to identified risksThe SBS Risk Management Plan is an established management resource that is used to assess risks to the Corporationand to ensure controls are working as planned, particularly in areas critical to business operations. These controls are alsoaddressed in the Business Continuity Plan.SBS has identified and purchased several, specific business risk and continuity software packages that will be used toreview, develop and consolidate current business continuity processes and documentation. This review project will takeplace in the second half of 2004.

81Revenue from independentsources of $42.3 million.Operating surplus of $3 million.Advanced timeframe for 30 July completionof financial statements achieved.Asset revaluation resultedin a net increase of $8.4 million.Australian Equivalents to InternationalFinancial Reporting Standards (AEIFRS):ready for implementation in 2005–06.FINANCIALSTATEMENTS

82INDEPENDENT AUDIT REPORTTo the Minister for Communications, Information Technology and the ArtsAustralian NationalAudit OfficeScopeThe financial statements and directors’ responsibilityThe financial statements comprise:• Statement by Directors;• Statements of Financial Performance, Financial Position and Cash Flows;• Schedules of Commitments and Contingencies; and• Notes to and forming part of the Financial Statementsfor both the Special Broadcasting Service Corporation and the consolidated entity, for the year ended 30 June 2004.The members of the Board are responsible for the preparation and true and fair presentation of the financial statements inaccordance with the Finance Minister’s Orders. This includes responsibility for the maintenance of adequate accounting records andinternal controls that are designed to prevent and detect fraud and error, and for the accounting policies and accounting estimatesinherent in the financial statements.Audit approachI have conducted an independent audit of the financial statements in order to express an opinion on them to you. My audit hasbeen conducted in accordance with the Australian National Audit Office Auditing Standards, which incorporate Australian Auditingand Assurance Standards, in order to provide reasonable assurance as to whether the financial statements are free of materialmisstatement. The nature of an audit is influenced by factors such as the use of professional judgement, selective testing, theinherent limitations of internal control, and the availability of persuasive, rather than conclusive, evidence. Therefore, an audit cannotguarantee that all material misstatements have been detected.While the effectiveness of management’s internal controls over financial reporting was considered when determining the nature andextent of audit procedures, the audit was not designed to provide assurance on internal controls.I have performed procedures to assess whether in all material respects the financial statements present fairly, in accordance withthe Finance Minister’s Orders made under the Commonwealth Authorities and Companies Act 1997, Accounting Standards andother mandatory financial reporting requirements in Australia, a view which is consistent with my understanding of the Corporation’sand consolidated entity’s financial positions and performances as represented by the statements of financial performance, financialposition and cash flows.The audit opinion is formed on the basis of these procedures, which included:• examining, on a test basis, information to provide evidence supporting the amounts and disclosures in the financial report; and• assessing the appropriateness of the accounting policies and disclosures used, and the reasonableness of significantaccounting estimates made by the Board.

83IndependenceIn conducting the audit, I have followed the independence requirements of the ANAO, which incorporate Australian professional ethicalpronouncements.Audit OpinionIn my opinion, the financial statements:(i)have been prepared in accordance with the Finance Minister’s Orders made under the Commonwealth Authorities and CompaniesAct 1997 and applicable Accounting Standards; and(ii) give a true and fair view, of the matters required by applicable Accounting Standards and other mandatory professional reportingrequirements in Australia, and the Finance Minister’s Orders, of the financial position of the Special Broadcasting ServiceCorporation and the consolidated entity as at 30 June 2004, and their financial performance and cash flows for the year then ended.Australian National Audit OfficeP HincheySenior DirectorDelegate of the Auditor-GeneralSydney13 August 2004

84STATEMENT BY DIRECTORSIn our opinion, the attached financial statements for the year ended 30 June 2004 are based on properly maintained financial recordsand give a true and fair view of the matters required by the Finance Minister’s Orders made under the Commonwealth Authorities andCompanies Act 1997.In our opinion, at the date of this statement, there are reasonable grounds to believe that the Corporation will be able to pay its debtsas and when they become due and payable.This Statement is made in accordance with a resolution of the directors.SignedCarla ZampattiChairmanSignedNigel MilanManaging Director13 August 2004 13 August 2004

STATEMENT OF FINANCIAL PERFORMANCEfor the year ended 30 June 200485Notes Consolidated Corporation2004 2003 2004 2003$'000 $'000 $'000 $'000REVENUERevenues from ordinary activitiesRevenue from Government 5(a) 145,776 137,452 145,776 137,452Goods and services 5(b) 33,220 27,590 33,262 27,590Interest 5(c) 1,593 1,574 1,527 1,420Revenue from sale of assets 5(d) 8 102 8 102Reversals of previous asset write-downs 5(e) 22 43 22 43Net foreign exchange gains (non-speculative) 1(u),15(c) 34 16 34 16Rents 808 762 808 762Royalties 904 581 904 581Other revenues 5(f) 5,716 6,118 5,716 6,118Revenues from ordinary activities 188,081 174,238 188,057 174,084EXPENSEExpenses from ordinary activities(excluding borrowing costs expense)Employees 6(a) 62,027 60,262 62,027 60,262Suppliers 6(d) 114,042 91,280 114,021 91,252Depreciation and amortisation 6(e) 7,896 8,072 7,896 8,072Write-down of assets 6(f) 37 44 37 44Value of assets sold 6(g) 47 215 47 215Expenses from ordinary activities 184,049 159,873 184,028 159,845(excluding borrowing costs expense)Borrowing costs expense 7 1,321 1,443 1,321 1,443Share of net profits/(losses) of associates and jointventures accounted for using the equity method 8(c)(xii) 283 (117) - -Operating surplus from ordinary activitiesbefore income tax 2,994 12,805 2,708 12,796Income tax expense relating to ordinary activities 12(c) 1 511 - -Operating surplus from ordinary activitiesafter income tax 2,993 12,294 2,708 12,796Net surplus 4 2,993 12,294 2,708 12,796Net credit to asset revaluation reserve 9(e), 14 12,249 - 12,249 -Increase / (decrease) in accumulated results on applicationof transitional provisions in accounting standard AASB1041Revaluation of Non-Current Assets 14 (3,886) - (3,886) -Total revenues, expenses and valuationadjustments recognised directly in equity 8,363 - 8,363 -Total changes in equity other than those resultingfrom transactions with owners as owners. 11,356 12,294 11,071 12,796THE ABOVE STATEMENT SHOULD BE READ IN CONJUNCTION WITH THE ACCOMPANYING NOTES

86STATEMENT OF FINANCIAL POSITIONas at 30 June 2004Notes Consolidated Corporation2004 2003 2004 2003$'000 $'000 $'000 $'000ASSETSFinancial assetsCash 8(a) 5,471 3,570 5,308 3,558Receivables 8(b) 9,622 6,054 11,158 10,439Investments accounted for using the equity method 8(c) 3,015 2,732 - -Other investments 8(c) 63,732 65,966 63,732 62,922Total financial assets 81,840 78,322 80,198 76,919Non-financial assetsLand and buildings 9(a),(d),(e) 60,883 51,094 60,883 51,094Plant and equipment 9(b),(d),(e),(f) 26,612 30,097 26,612 30,097Inventories 9(g) 31,252 27,481 31,252 27,481Intangibles 9(c),(e) 2,038 1,939 2,038 1,939Other non-financial assets 9(h) 10,902 7,711 10,902 7,711Total non-financial assets 131,687 118,322 131,687 118,322Total assets 213,527 196,644 211,885 195,241LIABILITIESInterest bearing liabilitiesLoans 10(a) 20,274 22,193 20,274 22,193Leases 10(b) - 18 - 18Total interest bearing liabilities 20,274 22,211 20,274 22,211ProvisionsEmployees 11(a) 16,680 14,968 16,680 14,968Total provisions 16,680 14,968 16,680 14,968PayablesSuppliers 12(a) 10,171 9,768 10,167 9,756Other payables 12(b) 45,169 47,272 45,169 47,272Tax 12(c) - 38 - -Total payables 55,340 57,078 55,336 57,028Total liabilities 92,294 94,257 92,290 94,207NET ASSETS 121,233 102,387 119,595 101,034EQUITYParent entity interestContributed equity 14 62,269 54,779 62,269 54,779Reserves 14 27,971 15,722 27,971 15,722Accumulated surpluses 14 30,993 31,886 29,355 30,533Total parent entity interest 121,233 102,387 119,595 101,034Total equity 121,233 102,387 119,595 101,034Current assets 72,847 58,359 72,720 56,021Non-current assets 140,680 138,285 139,165 139,220Current liabilities 29,370 27,206 29,366 27,156Non-current liabilities 62,924 67,051 62,924 67,051THE ABOVE STATEMENT SHOULD BE READ IN CONJUNCTION WITH THE ACCOMPANYING NOTES

STATEMENT OF CASH FLOWSfor the year ended 30 June 200487Notes Consolidated Corporation2004 2003 2004 2003$'000 $'000 $'000 $'000OPERATING ACTIVITIESCash receivedGoods and services 31,763 33,222 32,555 33,100Appropriations 1(f), 5(a) 145,776 137,452 145,776 137,452Interest 4,257 4,174 4,185 4,004GST received from ATO 6,638 6,220 6,568 6,321Total cash received 188,434 181,068 189,084 180,877Cash usedEmployees (60,315) (59,343) (60,315) (59,343)Suppliers (126,643) (101,314) (126,611) (101,291)Borrowing costs (1,321) (1,443) (1,321) (1,443)Income Tax paid to ATO (38) (473) - -Total cash used (188,317) (162,573) (188,247) (162,077)Net cash from operating activities 13 117 18,495 837 18,800INVESTING ACTIVITIESCash receivedProceeds from sales of property, plant and equipment 8 102 8 102Proceeds from loan – controlled entity - - 2,167 -Proceeds from sales of financial instruments 27,618 29,429 24,580 28,057Total cash received 27,626 29,531 26,755 28,159Cash usedPurchase of property, plant and equipment 9(d) (5,982) (14,551) (5,982) (14,551)Purchase of Investments 8(c) (25,413) (29,864) (25,413) (27,964)Total cash used (31,395) (44,415) (31,395) (42,515)Net cash used by investing activities (3,769) (14,884) (4,640) (14,356)FINANCING ACTIVITIESCash receivedAppropriations – contributed equity 17 7,490 8,580 7,490 8,580Proceeds from loans - 24,000 - 24,000Total cash received 7,490 32,580 7,490 32,580Cash usedRepayments of debt 10(a) (1,919) (25,807) (1,919) (25,807)Capital use charge paid - (10,785) - (10,785)Finance lease payments 10(b) (18) (86) (18) (86)Total cash used (1,937) (36,678) (1,937) (36,678)Net cash from (used by) financing activities 5,553 (4,098) 5,553 (4,098)Net increase (decrease) in cash held 1,901 (487) 1,750 346Cash at the beginning of the reporting period 3,570 4,057 3,558 3,212Cash at the end of the reporting period 8(a) 5,471 3,570 5,308 3,558THE ABOVE STATEMENT SHOULD BE READ IN CONJUNCTION WITH THE ACCOMPANYING NOTES

88SCHEDULE OF COMMITMENTSas at 30 June 2004Notes Consolidated Corporation2004 2003 2004 2003$'000 $'000 $'000 $'000By TypeCapital commitmentsBuildings 59 177 59 177Plant and equipment 2,630 3,593 2,630 3,593Total capital commitments 2,689 3,770 2,689 3,770Other commitmentsTransmission facilities (i) 649,271 582,474 649,271 582,474Operating leases (ii) 16,358 17,303 16,322 17,266Other commitments (iii) 41,220 28,592 41,220 28,592Total other commitments 706,849 628,369 706,813 628,332Commitments receivableTransmission facilities (i) 456,591 332,851 456,591 332,851Operating leases 2,155 2,640 2,155 2,640Advertising and sponsorship 4,411 2,832 4,411 2,832Services to related corporations 119 193 119 193Other commitments (iii) 62,521 55,593 62,521 55,593Total commitments receivable 525,797 394,109 525,797 394,109Net commitments 183,741 238,030 183,705 237,993By MaturityCapital CommitmentsOne year or less 2,689 3,770 2,689 3,770From one to five years - - - -Over five years - - - -Total capital commitments 2,689 3,770 2,689 3,770Operating lease commitmentsOne year or less 2,554 2,836 2,542 2,799From one to five years 6,404 6,238 6,380 6,238Over five years 7,400 8,229 7,400 8,229Total operating lease commitments 16,358 17,303 16,322 17,266Other commitmentsOne year or less 93,942 67,613 93,942 67,613From one to five years 256,646 213,091 256,646 213,091Over five years 339,903 330,362 339,903 330,362Total other commitments 690,491 611,066 690,491 611,066Total commitments receivable 525,797 394,109 525,797 394,109Net commitments 183,741 238,030 183,705 237,993NB: Commitments are GST inclusive where relevant.(i) Transmission facilities commitments include future expenditure and amounts receivable for digital transmission services.(ii) Nature of leaseGeneral description of leasing arrangement:– Leases for office accommodation: Lease payments are subject to annual increases in line with the Consumer Price Index or Market Value. The leases are renewable.– Leases of computer equipment: The leases for computer equipment are for a period of three or four years. Options to extend leased terms are available at discounted prices.– Leases of motor vehicles: No contingent rentals exist, and no renewal or purchase options are available.(iii) As at 30 June 2004, other commitments comprises amounts in respect of program, production, operational costs, and net GST recoverable from the taxation authority,which relate to these commitments.THE ABOVE SCHEDULE SHOULD BE READ IN CONJUNCTION WITH THE ACCOMPANYING NOTES

SCHEDULE OF CONTINGENCIESas at 30 June 200489Note Consolidated Corporation2004 2003 2004 2003$'000 $'000 $'000 $'000Contingent liabilitiesClaims for damages/costs (iv) 27 310 27 310Total contingent liabilities 27 310 27 310Contingent assetsClaims for damages/costs - - - -Total contingent assets - - - -Net contingent liabilities 27 310 27 310(iv) The Corporation is presently a defendant in several cases.The amounts represent the Corporation’s liability if unsuccessful.UNQUANTIFIABLE CONTINGENCIESThere are no unquantifiable contingencies as at 30 June 2004.REMOTE CONTINGENCIESUnder its contract to lease the premises at Federation Square (Melbourne), the Corporation is required tomeet some restoration costs on termination of the lease (“make good”). The current contract expires in 2017,with an option to renew.THE ABOVE SCHEDULE SHOULD BE READ IN CONJUNCTION WITH THE ACCOMPANYING NOTES

90NOTES TO AND FORMING PART OF THE FINANCIAL STATEMENTSfor the year ended 30 June 2004NoteDescription1. Summary of significant accounting policies2. Adoption of Australian Equivalents to InternationalFinancial Reporting Standards from 2005 – 063. Economic dependency4. Operating surplus5. Operating revenues5(a) Revenues from Government5(b) Goods and services5(c) Interest Revenue5(d) Revenue from sale of assets5(e) Reversals of previous asset write-downs5(f) Other revenues6. Operating expenses6(a) Employee expenses and average staffing level6(b) Remuneration of officers6(c) Remuneration of directors and related party disclosures6(d) Supplier expenses6(e) Depreciation and amortisation6(f) Write-down of assets6(g) Value of assets sold7. Borrowing costs expense8. Financial assets8(a) Cash8(b) Receivables8(c) Investments9. Non-financial assets9(a) Land and buildings9(b) Plant and equipment9(c) Intangibles9(d) Analysis of property, plant & equipment9(e) Assets at valuation as at 30 June 20049(f) Assets held under finance lease as at 30 June 20049(g) Inventories9(h) Other non-financial assets10. Interest bearing liabilities10(a) Loans10(b) Finance lease liabilities11. Provisions11(a) Employee provisions12. Payables12(a) Suppliers12(b) Other payables12(c) Tax liabilities13. Cash flow reconciliation14. Analysis of equity15. Financial instruments15(a) Terms, conditions and accounting policies15(b) Interest rate risk15(c) Foreign currency risk15(d) Credit risk15(e) Net fair values of financial assets and liabilities16. Contingent liabilities and assets17. Appropriations18. Reporting of outcomes

911. Summary of significant accounting policies(a)Basis of accountingThe financial statements are required by clause 1(b) of Schedule 1 to the Commonwealth Authorities and Companies Act 1997and are a general purpose financial report.The statements have been prepared in accordance with the Finance Minister’s Orders [being the Commonwealth Authorities andCompanies Orders (Financial Statements for reporting periods ending on or after 30 June 2004)]. The financial statements havebeen prepared in accordance with Australian Accounting Standards and Accounting Interpretations issued by the AustralianAccounting Standards Board, and the Consensus Views of the Urgent Issues Group.The Corporation and Consolidated Statements of Financial Performance and Financial Position have been prepared on an accrualbasis, and are in accordance with historical cost convention, except for certain assets which, as noted, are at valuation (see note 9).(b)Changes in accounting policyAccounting policies are selected and applied in a manner which ensures that the resulting financial information satisfies theconcepts of relevance and reliability, thereby ensuring that the substance of the underlying transactions or other events isreported. Significant accounting policies adopted in the preparation and presentation of the financial report are identified inthis note.The accounting policies used in the preparation of these financial statements are consistent with those used in 2002-03,except where changes in accounting policy are identified in this note under their appropriate headings.(c)Principles of consolidationThe consolidated financial statements are those of the economic entity comprising the Special Broadcasting Service Corporation(the parent entity) and Multilingual Subscriber Television Ltd (MST Ltd). The effect of all transactions between the entities in theeconomic entity and inter-entity balances are eliminated in full.(d)Equity accounting of associated companiesThe principles of equity accounting have been applied in respect of associated companies. Associated companies are thosecompanies over which the economic entity exercises significant influence but not control.Using the equity method, the Corporation has recognised through its controlled entity, MST Ltd, the share of profit/(loss) of itsassociate, PAN TV Ltd, as revenue/(expense) in its Statement of Financial Performance, and its share of movement in reserves inconsolidated reserves. Equity information is disclosed in note 8(c). MST Ltd’s investment in the associated entity, PAN TV Ltd, isaccounted for in accordance with AASB 1016 “Accounting for Investments in Associates”.(e)Reporting by outcomesThe results by outcome specified in the Appropriation Acts relevant to the Corporation are presented in note 18.(f)AppropriationsUnder the accruals framework, Parliament appropriates monies to the Corporation as revenue appropriations, as loanappropriations and as equity injections.Revenue appropriations - Output AppropriationsRevenues from Government are revenues of the core operating activities of the Corporation. The full amount of the appropriationfor departmental outputs for the year is recognised as revenue.Non-revenue appropriations - Equity Injections and LoansAmounts appropriated as equity injections are recognised as increases in “Contributed Equity”. All equity appropriations havebeen fully drawn down. Loan appropriations are recognised as increases in borrowings, when the appropriation is drawn down. In2003, the Corporation was appropriated $24m on loan funding to refinance the balance of an existing loan - see note 10(a).

92(g)Resources received free of chargeResources received free of charge are recognised as revenues where their fair value can be reliably measured. Use of theresources is recognised as an expense. In 2004 no resources were provided free of charge.(h)Other revenueAll revenues from the sales of goods and services relate to the core operating activities of the Corporation and theeconomic entity.All other operating revenues arise from non-core operating activities, except funds received for analogue extensions which arealso included in other operating revenue - see note 1(i).Revenue from the sale of goods and services is recognised when the economic entity has passed control of the goodsto the buyer.Revenue from the rendering of a service is recognised by reference to the stage of completion of the contract or other agreement.Interest revenue is recognised on a proportional basis taking into account the interest rates applicable to the financial assets.Revenue from the disposal of non-current assets is recognised when control of the asset has passed to the buyer.(i)Other payablesPrepayments received, which affect more than one financial period are matched with the related costs and recognised in theperiod to which they relate.In 2000, the Corporation received $70 million from the TV Fund and $3.4 million (from government appropriation) to provideanalogue extensions to regional Australia over the next twelve years. The amount received, including interest accrued on thisamount, is recognised as revenue when related expenditure is incurred. Refer to notes 5(f), 6(d) and 8(c)(x).(j)Employee benefits(i)Provision for long service leaveThe provision for long service leave is measured at the present value of estimated future cash flows to be made in respectof all employees at 30 June 2004. In determining the present value of the liability, attrition rates and pay increases have beentaken into account. The amount expected to be payable within twelve months is shown as a current liability, and the balanceas a non-current liability.(ii) Provision for annual leaveProvision is made for the value of benefits accrued as at reporting date and includes the annual leave bonus componentpayable in accordance with the SBS Award. The amount expected to be payable within twelve months is shown as a currentliability, and the balance as a non-current liability. The nominal amount is calculated having regards to the rates expected tobe paid on settlement of the liability.(iii) Provision for redundanciesProvision is made for redundancies for employees or employee numbers identified at the reporting date, which can bereliably measured. The provision does not include long service leave or annual leave paid on termination. These are includedin the respective provisions.(iv) Sick leaveNo provision is made for sick leave in the financial statements as sick leave taken by employees is expected to be less thanfuture benefits. This assessment is made for all employees on a group basis.(v) Provision for superannuation on accrued recreation and long service leaveProvision is made for recognition of employer (CSS and PSS) superannuation contributions payable in respect of accruedleave liabilities. The provision is calculated using a percentage of employer CSS and PSS contributions on accrued leaveestimated to be taken during the employees’ period of service, and is applied to accrued leave liabilities. Refer also tonote 1(k).

93(k)Superannuation(i)Employees of the Corporation contribute directly to either (a) the Commonwealth Superannuation Scheme (CSS), or (b) thePublic Sector Superannuation Scheme (PSS), by way of fortnightly salary deductions.(ii) Employees of the Corporation are employed under Section 54 of the Special Broadcasting Service Act 1991, and theCorporation is required to contribute the employer component of the Superannuation Schemes. Employer contribution rateswere 25.3% of salary (CSS) and 11.4% of salary (PSS) in 2003. These will decrease to 24.2% (CSS) and 10.7% (PSS) from 1July 2004.(iii) The Corporation also contributes superannuation in respect of contract staff engaged under Section 44 of the SpecialBroadcasting Service Act 1991, in accordance with the superannuation guarantee legislation. The contributions are includedin the cost of contract - see note 6(d).(l)LeasesA distinction is made between finance leases, which effectively transfer from the lessor to the lessee substantially all the risks andbenefits incidental to ownership of leased assets, and operating leases under which the lessor effectively retains all such risks andbenefits.Where a non-current asset is acquired by means of a finance lease, the asset is capitalised at the present value of the minimumlease payments at the inception of the lease, and a liability for lease payments recognised at the same amount. Lease paymentsare allocated between the principal component and the interest expense.Finance lease assets are amortised on a straight line basis over their estimated useful lives to the Corporation.Lease payments for operating leases, where substantially all the risks and benefits remain with the lessor, are charged as expensein the periods in which they are incurred.(m)Cash flowsFor the purpose of the Statement of Cash Flows, cash includes cash on hand and deposits held at call with banks.(n)Financial instrumentsAccounting policies in relation to financial instruments are disclosed in note 15.(o)Acquisition of assetsAssets acquired are recorded at the cost on acquisition, being the purchase consideration determined as at the date ofacquisition.(p)Property, plant and equipmentAsset recognition thresholdItems are classified as non-current assets when:(i) the cost of acquisition is in excess of $2000;(ii) they are non-consumable in nature; and(iii) the estimated useful life is in excess of 12 months.RevaluationsThe Corporation implements revaluations of all property, plant and equipment (except for computer software - see note 9 xiii), oversuccessive five year periods, at fair value in accordance with AASB 1041 Revaluation of Non-Current Assets. All non-current assetswere revalued at 30 June 2004 except for computer software and leasehold improvements at Federation Square, Melbourne(leased from March 2003).The revaluations to 30 June 2004 have been implemented as follows:– Freehold land was revalued as at 30 June 2004;– Buildings on freehold land were revalued as at 30 June 2004;– Plant and equipment, whether at cost or under finance lease, were revalued at 30 June 2004; and– Intangible assets were revalued as at 30 June 2001 (see note 9 xiii).

94DepreciationProperty, plant and equipment, other than freehold land, is depreciated over their estimated useful lives to the Corporation usingthe straight line method of depreciation.Depreciation/amortisation rates (useful lives) and methods were reviewed during the 2003–04 financial year.Depreciation and amortisation rates applying to each class of depreciable asset are based on the following useful lives:Class of non-financial asset 2003–2004 Average 2002–2003 AverageBuildings 40 years 40 40 years 40Leasehold improvements Lease term Lease termPlant & equipment 3 to 20 years 7 3 to 20 years 9Intangibles 5 to 7 years 7 5 to 7 years 5The aggregate amount of depreciation allocated for each class of asset during the reporting period is disclosed in note 6(e).Impairment of non-current assetsNon-current assets carried at up-to-date fair value at the reporting date are not subject to impairment testing.Non-current assets carried at cost (computer software), are not held to generate net cash inflows, and are assessed forindications of impairment. Where indications of impairment exist, the carrying amount of the asset is compared to its net sellingprice and depreciated replacement cost, and is written down to the higher of the two amounts, if necessary.No asset was identified as being carried above its depreciated replacement cost, and written down, as at the currentreporting date.(q)Amortisation(i)Current assetsOverseas program purchases are amortised on a straight line basis over the shorter of three years or licence period(for movies), or over the shorter period of two years or licence period (for documentaries and other overseas purchasedprograms).Locally commissioned programs are valued at cost, and amortised on a straight line basis over the shorter of four yearsor licence period. All programs are fully amortised upon expiration of rights. Internally produced programs screened in thecurrent period are expensed as incurred.Amortisation of overseas purchased programs and commissioned programs is shown in note 6(d).(ii) Non-current assetsLeasehold improvements are amortised on a straight line basis over the shorter of either the unexpired period of the lease orthe estimated useful life of the improvements.Intangible assets (computer software) are amortised on a straight line basis over their estimated useful lives.(r)TaxationThe Corporation is not subject to income tax. Its controlled entity, MST Ltd, is subject to income tax - see note 12(c).The Corporation and its controlled entity, MST Ltd, are subject to fringe benefits tax.

95(s)Goods and Services TaxRevenues, expenses and assets are recognised net of the amount of goods and services tax (GST), except:(i)where the amount of GST incurred is not recoverable from the taxation authority, it is recognised as part of the cost ofacquisition of an asset or as part of an item of expense; or(ii) for receivables and payables which are recognised inclusive of GST.The net amount of GST recoverable from, or payable to, the taxation authority is included as part of receivables or payables.(t)Capital Use ChargeThe Capital Use Charge (CUC) was a charge levied on Commonwealth General Government Sector agencies and authorities until30 June 2003. The CUC did not apply in 2003-04.(u)Foreign currencyTransactions denominated in a foreign currency are converted at the effective exchange rate on the date of the transaction.Exchange gains and losses are reported in the Statement of Financial Performance.(v)ReceivablesCredit terms for receivables for goods and services are net 45 days for advertising debtors and 30 days for other debtors.A provision is raised for doubtful debts based on a review of all outstanding amounts at year end. Bad debts are written off duringthe period in which they are identified.(w)LoansBank loans and loans from the Government are recognised at their principal amounts. Interest is expensed as it accrues.(x)Borrowing costsAll borrowing costs are expensed as incurred.(y)Trade creditorsCreditors and accruals are recognised at their nominal amounts, being the amounts at which the liabilities will be settled. Liabilitiesare recognised to the extent that the goods or services have been received, irrespective of having been invoiced. Settlement isusually made net 30 days.(z)Comparative figuresComparative figures are, where applicable, restated to reflect the current year presentation of the financial statements.(aa)RoundingAmounts are rounded to the nearest $1,000 except in relation to the remuneration of directors, officers and auditors.

962. Adoption of Australian Equivalents to International Reporting Standards from 2005–06The Australian Accounting Standards Board (AASB) has issued replacement Australian Accounting Standards to apply from2005–06. The new standards are the Australian Equivalents to International Financial Reporting Standards (IFRS) issued by theInternational Accounting Standards Board.The purpose of issuing Australian Equivalents to IFRSs is to enable Australian entities reporting under the Corporations Act 2001to more readily access overseas capital markets by preparing their financial reports according to accounting standards morewidely used overseas.For-profit entities complying fully with the Australian Equivalents will be able to make an explicit and unreserved statement ofcompliance with IFRSs as well as with the Australian Equivalents. Not-for-profit entities will only be able to assert compliance withthe Australian equivalent to the IFRSs. This is because the Australian Equivalents will contain certain additional provisions whichwill apply to not-for-profit entities which are in conflict with the IFRSs. The Special Broadcasting Service Corporation is a not-forprofitentity.The Finance Minister will continue to require compliance with the Accounting Standards issued by the AASB, including theAustralian Equivalents to IFRSs, in his Orders for the Preparation of Authorities financial statements (FMOs) for 2005-06 andbeyond. Certain options, available under the new Australian Equivalents to the IFRSs, may be mandated by FMOs (for example,the need to value most non-current fixed assets at fair value). Existing AASB standards that have no IFRS equivalent will alsocontinue to apply.Accounting Standard AASB 1047 Disclosing the Impact of Adopting Australian Equivalents to IFRSs requires the financialstatements for 2003–04 to disclose:(a) an explanation of how the transition to the Australian Equivalents is being managed; and(b) a narrative explanation of the key differences in accounting policies arising from the transition.The purpose of this note is to make these disclosures.Management of the transition to Australian Equivalents to IFRSsThe economic entity has taken the following steps in preparation towards the implementation of Australian Equivalents:The Corporation’s Finance and Audit Committee has oversight of the transition. The Committee has been, and continues to be,regularly updated with reports on its impact. The Chief Financial Officer is formally responsible for the implementation of theproject and its plan. This includes assesment of the risks, identification of major changes (including related system changes), andthe preparation of a Balance Sheet (as at 1 July 2004) which complies with the new Australian Equivalents to IFRS. This BalanceSheet is required because, under the Australian Equivalents, changes in accounting policies must be applied retrospectively (as ifthe new policy had always applied). Preparation of the Balance Sheet under the new AASB Equivalents (as at 1 July 2004) will alsoenable 2005–06 financial statements to report comparatives. Its preparation is underway, and no significant changes have beenidentified to date.

97Changes in accounting policy(a) Property, plant and equipmentThe economic entity, under the new Australian Equivalents, will be required to derecognise any carrying amount of intangibleassets (computer software) previously valued outside an active market. The Australian Equivalent on Intangibles does notpermit intangibles to be measured at valuation unless there is an active market for the intangible.(b) Provision for employee benefitsThe provision for long service leave is measured at the present value of estimated future cash outflows using market yields asat the reporting date on national government bonds.Under Australian Equivalents, high quality corporate bond rates must be used to discount future long service cash outflows,unless there is no deep market for such bonds.(c) Reclassification of itemsUnder AASB Equivalents, the cost of long service leave entitlements will no longer include the cost of unwinding the discounton future cashflows. This will be classified as interest expense.(d) Financial instrumentsThe economic entity’s current investments are held to maturity, and are not intended for trading. They are not derivatives.Under AASB Equivalents, they are therefore not required to be accounted at fair value through the profit and loss. The fairvalue of the Corporation’s investments will continue to be reported in the notes to the financial statements.3. Economic dependencyThe economic entity is dependent on Parliamentary appropriations to be viable as a going concern.4. Operating surplusThe economic entity’s operating surplus in 2004 is $2.993 million. The comparative surplus in 2003 was $1.388 million.In 2003, the actual operating surplus was $12.294 million prior to repayment of $10.906 million for the capital use charge (CUC).The CUC was no longer applicable from 1 July 2003.

98Notes Consolidated Corporation5. Operating revenues2004 2003 2004 2003$'000 $'000 $'000 $'0005(a) Revenues from GovernmentAppropriations for outputs 17 145,776 137,452 145,776 137,452Total revenues from Government 145,776 137,452 145,776 137,4525(b) Goods and servicesGoods - sale of programs and merchandise 2,070 1,110 2,070 1,110Services 31,150 26,480 31,192 26,480Total sales of goods and services 33,220 27,590 33,262 27,590Rendering of services:Advertising and sponsorship 26,356 21,765 26,356 21,765Production services 4,569 3,777 4,569 3,777Controlled company (v) - - 42 720Associated company 225 938 225 218Total rendering of services 31,150 26,480 31,192 26,480Provision of goods to:Related entities - - - -External entities 2,070 1,110 2,070 1,110Total sales of goods 2,070 1,110 2,070 1,110Rendering of services to:Related entities 1,307 1,629 1,349 1,629External entities 29,843 24,851 29,843 24,851Total rendering of services 31,150 26,480 31,192 26,480Total sales of goods and services 33,220 27,590 33,262 27,590(v) In 2003 $0.720m was paid to the Corporation byits controlled entity MST Ltd for management feesrelating to PAN TV Ltd – see note 8(c)xii.No management fee was paid by MST Ltd in 2004except for reimbursement of administrative costs.Costs of sales of goods (vi) - - - -(vi) No costs of sale is recognised as all sales of goodsand services are outsourced and no inventory ofgoods is held.5(c)Interest RevenueDeposits 1,593 1,574 1,527 1,420Total interest 1,593 1,574 1,527 1,420

99Notes Consolidated Corporation2004 2003 2004 2003$'000 $'000 $'000 $'0005(d) Revenue from sale of assetsPlant and equipmentProceeds from sale 8 102 8 102Total revenue from sale of assets 8 102 8 1025(e) Reversals of previous asset write-downsFinancial assetsReceivablesGoods and services – adjustment to provision for doubtful debts 22 43 22 43Total reversals of previous asset write-downs 22 43 22 435(f)Other revenuesRevenue from TV Fund (analogue extensions) 1(i) 5,515 5,862 5,515 5,862Miscellaneous revenue 201 256 201 256Total other operating revenue 5,716 6,118 5,716 6,1186. Operating expenses Consolidated Corporation2004 2003 2004 20036(a) Employee expenses and average staffing levelThe average staffing levels for the consolidated entityand the Corporation during the year were 788 801 788 801ConsolidatedCorporation2004 2003 2004 2003$'000 $'000 $'000 $'000Basic remuneration for services providedSalaries and related expenses 45,971 45,889 45,971 45,889Employee leave benefits 1(j) 7,023 6,198 7,023 6,198Superannuation expenses 1(k) 7,451 6,774 7,451 6,774Total basic remuneration for services provided 60,445 58,861 60,445 58,861Other employee expensesSeparation and redundancy payments 1,117 1,170 1,117 1,170Total employee benefits expenses 61,562 60,031 61,562 60,031Workers’ compensation premiums 465 231 465 231Total employee expenses 62,027 60,262 62,027 60,262

1006(b) Remuneration of officers“Officers” are persons engaged by the economic entity who are concerned in, and take part in, the management of theCorporation or economic entity, other than as a director. The definition does not include a designated office or position occupiedby more than one person during the reporting period.Remuneration of officers (detailed below) relates to members of the Executive. The remuneration of those officers who haveoccupied the position of Managing Director or a director of the economic entity during 2003-04 are not included to the extentthat they were remunerated as directors of the Corporation or economic entity. Details in relation to those directors are included innote 6(c).ConsolidatedCorporationOfficers 2004 2003 2004 2003Total remuneration in respect of Officers: $895,291 $877,047 $895,291 $877,047The above amounts include remuneration in respect of each officer or designated position which is $100,000 or more during thereporting period. The amounts include a component for leave accrued, and are included in Employee expenses in note 6(a).Officers of theeconomic entityOfficers of theCorporation2004 2003 2004 2003The number of Officers whose total remuneration was between: Number Number Number Number$140,001 – $150,000 - 1 - 1$170,001 – $180,000 1 1 1 1$180,001 – $190,000 1 - 1 -$210,001 – $220,000 - 1 - 1$250,001 – $260,000 1 - 1 -$280,001 – $290,000 1 - 1 -$330,001 – $340,000 - 1 - 16(c)Remuneration of directors and related party disclosuresDirectorsRemuneration of directors includes the remuneration of officers who are also directors of the Corporation or the economic entity.Their remuneration as directors of the Corporation is included below.ConsolidatedCorporation2004 2003 2004 2003Total remuneration in respect of directors: $1,141,883 $1,043,719 $587,428 $558,421Superannuation included in the above remuneration: $156,101 $128,088 $53,027 $51,743The directors of the Corporation’s controlled entity MST Ltd (see note 8c) are appointed from directors and officers of theCorporation. The remuneration paid by the Corporation to those directors is $1,009,014 ($905,900 in 2003), including acomponent for leave accrued. They received no additional remuneration for their duties in relation to the controlled entity.Directors of theeconomic entityDirectors of theCorporation2004 2003 2004 2003The number of directors whose total remuneration was between: Number Number Number NumberNil – $10,000 2 1 2 1$10,001 – $20,000 1 2 1 1$20,001 – $30,000 5 4 5 4$30,001 – $40,000 - 1 - 1$40,001 – $50,000 1 1 1 1$200,001 – $210,000 - 1 - -$250,001 – $260,000 - 1 - -$260,001 – $270,000 1 - - -$290,001 – $300,000 1 - - -$370,001 – $380,000 - 1 - 1$400,001 – $410,000 1 - 1 -

1016(c)Remuneration of directors and related party disclosures (cont.)The following persons held positions as directors of the Corporation during 2003-04:Carla Zampatti (Chairman)Peter CarrollGerald Stone (Deputy Chairman)Robert CroninNeville Roach (ceased 30/08/03)Joseph EluNigel Milan (Managing Director)Edward GregoryJillian Broadbent Christopher Pearson (appointed 21/10/03)The following persons held positions as directors of the Corporation’s controlled entity, MST Ltd, during 2003–04:Carla Zampatti (Chairman)Nigel MilanTuong Quang LuuJonathan TorpyTransactions with other related partiesTransactions with other related parties are disclosed in the relevant notes. Unless otherwise stated, transactions between relatedparties are on normal commercial terms and conditions, which are no more favorable than those available to other parties.Notes Consolidated Corporation6(d) Supplier expenses2004 2003 2004 2003$'000 $'000 $'000 $'000Operating lease rentals 2,160 2,512 2,160 2,512GoodsAmortisation of program stocks 1(q) 6,957 5,853 6,957 5,853Amortisation of commissioned programs 1(q) 5,134 4,172 5,134 4,172Other program purchases 9,803 9,936 9,803 9,936Materials and minor items 3,362 3,817 3,362 3,817Office Supplies 1,445 1,626 1,445 1,626Sub-total goods 26,701 25,404 26,701 25,404ServicesBroadcasting facilities 44,881 26,307 44,881 26,307Administrative expenses 22,163 19,887 22,146 19,863Analogue extensions 1(i) 5,514 5,863 5,514 5,863Contract staff 1(k) 10,054 8,820 10,054 8,820Production services 2,500 2,418 2,500 2,418Audit fees (viii) 69 69 65 65Sub-total services 85,181 63,364 85,160 63,336Goods from related entities - - - -Goods from external entities 26,701 25,404 26,701 25,404Services from related entities 4,847 6,093 4,847 6,089Services from external entities 80,334 57,271 80,313 57,247Operating lease rentals 2,160 2,512 2,160 2,512Total supplier expenses 114,042 91,280 114,021 91,252(viii) Audit feesFees for services paid or payable to the Auditor-General forauditing the economic entity’s financial statements for thereporting period were $69,000 (2003 $69,000). No otherservices were provided during the reporting period.Remuneration for auditing the financial statements. 69 69 65 65Total audit fees 69 69 65 65

102Notes Consolidated Corporation2004 2003 2004 2003$'000 $'000 $'000 $'0006(e) Depreciation and amortisationDepreciation/amortisation of property, plant, equipmentand intangibles 7,860 8,010 7,860 8,010Amortisation of leased assets 36 62 36 62Total depreciation and amortisation 7,896 8,072 7,896 8,072Depreciation expense was reduced by $0.980m in 2004 as aresult of the adoption (on 1 July 2003) of the “fair value”method of valuation – see note 9(e) – as required under theapplication of transitional provisions in accounting standardAASB 1041 “Revaluation of Non-Current Assets”.The aggregate amounts of depreciation and amortisationallocated during the reporting period, as expense for eachclass of depreciable asset, are as follows:Buildings on Freehold Land 1,272 1,173 1,272 1,173Leasehold Improvements 409 151 409 151Plant and Equipment 5,804 6,428 5,804 6,428Intangibles 411 320 411 320Total depreciation and amortisation 7,896 8,072 7,896 8,0726(f)Write-down of assetsFinancial assetsReceivablesGoods and services – adjustment to provision fordoubtful debts - - - -Goods and services – bad debts written off 37 44 37 44Total write-down of assets 37 44 37 446(g) Value of assets soldPlant and equipmentProceeds from disposal 8 102 8 102Net book value of assets disposed (12) (78) (12) (78)Write-offs 1(p), 9(d) (35) (137) (35) (137)Net loss from disposal of plant and equipment (39) (113) (39) (113)Total proceeds from disposal 8 102 8 102Total value of assets disposed (47) (215) (47) (215)Total net loss from disposal of assets (39) (113) (39) (113)7. Borrowing costs expenseCommonwealth loan 1,320 1,438 1,320 1,438Finance charges on lease liabilities 1 5 1 5Total borrowing cost expenses 1,321 1,443 1,321 1,443

103Notes Consolidated Corporation8. Financial assets2004 2003 2004 2003$'000 $'000 $'000 $'0008(a) CashCash at bank and on hand 5,471 3,570 5,308 3,558Balance of cash as at 30 June shown in theStatement of Cash Flows 5,471 3,570 5,308 3,5588(b) ReceivablesGoods and services – controlled entity 8(c)(xii) - - 1,546 4,459Goods and services – associated company 154 179 154 179Other goods and services (ix) 8,108 5,160 8,108 5,160Less provision for doubtful debts (32) (54) (32) (54)Total goods and services receivables 8,230 5,285 9,776 9,744Interest receivable 22 19 21 19Tax refund receivable 5 - - -GST receivable 1,365 750 1,361 676Total receivables (net) 9,622 6,054 11,158 10,439(ix) The majority of goods and services receivables relateto advertising agencies.Receivables (gross) are aged as follows:Not overdue 9,183 5,644 10,719 10,029Overdue by:– less than 30 days 180 225 180 225– 30 to 60 days 219 58 219 58– 60 to 90 days 23 32 23 32– more than 90 days 49 149 49 149471 464 471 464Total receivables (gross) 9,654 6,108 11,190 10,493The provision for doubtful debts is aged as follows:Overdue by:– more than 90 days 32 54 32 54Total provision for doubtful debts 32 54 32 548(c)InvestmentsNon-government securities (x) 63,732 65,966 63,732 62,922Shares in controlled entity - at cost (xi) - - - -Shares in associated company (xii) 3,015 2,732 - -Total investments 66,747 68,698 63,732 62,922(x) In 1999–2000, the Corporation received revenue from the TV Fund to provide analogue extensions to regional Australia overthe next 12 years. These funds have been invested in non-government securities. Refer also to note 1(i).

104(xi) Investment in controlled entityThe Corporation subscribed for 5 shares ($1 each) in MST Ltd in 1994-95. MST Ltd is a wholly owned subsidiaryof SBS Corporation. It was incorporated for the purpose of the Corporation’s involvement in Pay TV.No dividend was distributed in 2004.Country of Interest Contributions toName of entity Incorporation of Corporation consolidated surplus2004 2003 2004 2003$'000 $'000Parent EntitySBS Corporation Australia 2,708 12,796Directly controlled by SBS CorporationMST Ltd Australia 100% 100% 285 (502)2,993 12,294(xii) Investment in associated companyand equity informationName of entity Principal Activity Ownership Ownership Balance BalanceInterest Interest Date Date2004 2003PAN TV Ltd Production and delivery of media services 40% 40% 30 June 04 30 June 03The Corporation’s controlled entity (MST Ltd) subscribed for 220,000 shares in PAN TV Ltd in 1994-95, the subscription pricedeemed to be paid in consideration for a range of services provided by the economic entity to PAN TV Ltd. The purchaseconsideration for the shares acquired was valued at $3,667,333, having regard to the price paid by the other investingpartners in PAN TV Ltd in acquiring their shares. The equity accounted value of this investment as at 30 June 2004 was$3.015m (2003: $2.732m) having regard to the performance of PAN TV Ltd in 2004. A revaluation of this investment wasundertaken in 2003 by Deloitte Touche Tohmatsu which was more than its current carrying value of $3.015m.The range of services valued at $3,667,333, have been fully provided by the Corporation to PAN TV Ltd on behalf of MST Ltd.This amount was initially shown as a receivable by the Corporation from its controlled entity, MST Ltd, and has been reducedto $1.5 m as at 30 June 2004. The amount receivable is eliminated on consolidation.PAN TV Ltd currently provides a “World Movies” Channel to Foxtel, Optus Vision, and Austar under distribution agreements.

1052004 2003$'000 $'000(xii) Investment in associated company and equity information (continued)CostCarrying amount of investment in associated company (at cost) 3,667 3,667Dividends receivable from associated company - -3,667 3,667EquityCarrying amount of investment in associated company (at cost) 3,667 3,667Less share of retained losses (652) (935)Equity-accounted amount of investment 3,015 2,732Share of associate’s operating profit/(loss) before income tax 400 (148)Share of income tax expense/(credit) attributable to operating profit/(loss) (117) 31Share of operating profit (loss) after income tax 283 (117)Accumulated results attributable to associate1 July (935) (818)30 June (652) (935)Movement in the equity accounted investment in associated companyInvestment in associated company 1 July 2,732 2,849New investments during the year - -Share of operating profit (loss) after income tax 283 (117)Dividend revenue from associated company - -Disposals during the year - -Investment in associated company 30 June 3,015 2,732Share of commitmentsShare of operating lease commitments 36 37

106Notes Consolidated Corporation2004 2003 2004 2003$'000 $'000 $'000 $'0009. Non-financial assets9(a) Freehold land1(p)Freehold land – at 2001 independent valuation (deprival) (xiii) - 9,700 - 9,700Freehold land – at 2004 independent valuation (fair value) 19,250 - 19,250 -Total freehold land 19,250 9,700 19,250 9,700Buildings on freehold landBuildings – at 2001 independent valuation (deprival) (xiii) - 46,375 - 46,375Buildings – at 2004 independent valuation (fair value) 49,655 - 49,655 -Buildings – at cost - 739 - 739Less accumulated depreciation (13,655) (11,611) (13,655) (11,611)Total buildings on freehold land 36,000 35,503 36,000 35,503Leasehold improvements(xiii)Leasehold improvements – at 1999 independent valuation(Australian Ballet Centre) - 212 - 212Leasehold improvements – at cost(Federation Square) 6,171 6,020 6,171 6,020Less accumulated amortisation (538) (341) (538) (341)Total leasehold improvements 5,633 5,891 5,633 5,891Total land and buildings (non-current) 60,883 51,094 60,883 51,0949(b) Plant and equipment1(p)Plant and equipment – at 2001 independent valuation (xiii) - 51,272 - 51,272Plant and equipment – at 2004 independent valuation 69,919 - 69,919 -Plant and equipment – at cost - 11,177 - 11,177Less accumulated depreciation (43,739) (32,520) (43,739) (32,520)26,180 29,929 26,180 29,929Plant and equipment under finance lease(at 2001 independent valuation) 1(l), 10(b), (xiii) - 2,083 - 2,083Plant and equipment under finance lease(at 2004 independent valuation) 1,785 - 1,785 -Less accumulated amortisation (1,353) (1,915) (1,353) (1,915)432 168 432 168Total plant and equipment 26,612 30,097 26,612 30,0979(c) Intangibles 1(p)Computer software at cost (xiii) 3,815 3,319 3,815 3,319Less accumulated amortisation (1,777) (1,380) (1,777) (1,380)2,038 1,939 2,038 1,939Total intangibles 2,038 1,939 2,038 1,939

1079(c)Intangibles (continued)Reconciliation of the opening and closing balances of intangibles(Consolidated and Corporation)ConsolidatedComputer Software$'000CorporationComputer Software$'000As at 1 July 2003Gross Book Value 3,319 3,319Accumulated depreciation/amortisation (1,380) (1,380)Net book value 1,939 1,939Additions – by purchase 511 511Net revaluation increment/decrement - -Depreciation/amortisation expense (411) (411)Recoverable amount write-downs - -DisposalsFrom disposal of operations - -Other disposals (1) (1)As at 30 June 2004Gross Book Value 3,815 3,815Accumulated depreciation/amortisation (1,777) (1,777)Net book value 2,038 2,0389(d) Analysis of property, plant & equipment (Consolidated and Corporation)Reconciliation of the opening and closing balances of property, plant and equipment.Note Land Buildings Buildings Plant and Totalon Freehold Leasehold equipmentLand Improvements$’000 $’000 $’000 $’000 $’000As at 1 July 2003Gross Book Value 9,700 47,114 6,232 64,532 127,578Accumulated depreciation/amortisation - (11,611) (341) (34,435) (46,387)Net book value 9,700 35,503 5,891 30,097 81,191Additions – by purchase - 589 151 4,732 5,472Net revaluation increment/decrement 9(e) xiii 9,550 1,180 - (2,367) 8,363Depreciation/amortisation expense - (1,272) (409) (5,804) (7,485)Recoverable amount write-downs - - - - -DisposalsFrom disposal of operations - - - - -Other disposals - - - (46) (46)As at 30 June 2004Gross Book Value 19,250 49,655 6,171 71,704 146,780Accumulated depreciation/amortisation - (13,655) (538) (45,092) (59,285)Net book value 19,250 36,000 5,633 26,612 87,495

1089(e) Assets at valuation as at 30 June 2004 (Consolidated and Corporation)As at 1 July 2003Land Buildings Buildings Plant and Totalon Freehold Leasehold equipmentLand Improvements$’000 $’000 $’000 $’000 $’000Gross value 9,700 46,375 212 53,355 109,642Accumulated depreciation / amortisation - (10,413) (212) (29,189) (39,814)Net book value 9,700 35,962 - 24,166 69,828As at 30 June 2004Gross value 19,250 49,655 - 71,704 140,609Accumulated depreciation / amortisation - (13,655) - (45,092) (58,747)Net book value 19,250 36,000 - 26,612 81,862(xiii) The Corporation implements revaluations of all property, plant and equipment (except for computer software – see below),over successive five year periods, at fair value in accordance with AASB 1041 “Revaluation of Non-Current Assets”.All non-current assets were revalued at 30 June 2004 except for computer software and leasehold improvements.The valuation of leasehold improvements in 1999 relate to premises no longer leased (Australian Ballet Centre).The revaluations to 30 June 2004 have been implemented as follows:– Freehold land was revalued as at 30 June 2004;– Buildings on freehold land were revalued as at 30 June 2004;– Plant and equipment, whether at cost or under finance lease, were revalued at 30 June 2004; and– Intangible assets were revalued as at 30 June 2001 (see below).The valuation of computer software was completed at 30 June 2001. Schedule 1 requires computer software to be carried atcost. In accordance with AASB 1041, the Corporation deemed the carrying amount for computer software at 30 June 2001 tobe at cost.The revaluation for plant and equipment was made by an independent valuer Simon B O’Leary, AAPI, MSAA (AustralianValuation Office), at fair value. The revaluations for land and building were completed by independent valuers at fair value:– R. Russo, AAPI, Certified Practising Valuer, Australian Valuation Office - Artarmon, NSW (land and building)– C. Silvester, Fitzroys Pty Ltd, AAPI FREI - Craigieburn, Victoria (land).Movement in AssetRevaluation ReserveMovement in accumulated results on applicationof transitional provisions in accounting standardAASB 1041 “Revaluation of Non-Current Assets”Increment for Land 8,850 70Increment (decrement) for buildings on freehold land (883) 2,063Increment (decrement) for plant and equipment 4,282 (6,649)Total increase in asset revaluation reserve 12,249 (3,886)

1099(f)Assets held under finance lease as at 30 June 2004 (Consolidated and Corporation)As at 1 July 2003Land Buildings Buildings Plant and Totalon Freehold Leasehold equipmentLand Improvements$’000 $’000 $’000 $’000 $’000Gross value - - - 2,083 2,083Accumulated depreciation / amortisation - - - (1,915) (1,915)Net book value - - - 168 168As at 30 June 2004Gross value - - - 1,785 1,785Accumulated depreciation / amortisation - - - (1,353) (1,353)Net book value - - - 432 432Notes 1(l), 10(b) and 9(b) also refer to the finance lease agreements entered into by the Corporation.Notes Consolidated Corporation9(g) InventoriesAll inventories are current assets.2004 2003 2004 2003$'000 $'000 $'000 $'000Inventories not held for salePurchased program stocks – at cost 17,673 15,698 17,673 15,698Less accumulated amortisation 1(q), 6(d) (9,155) (8,163) (9,155) (8,163)8,518 7,535 8,518 7,535Commissioned programs (completed) – at cost 21,231 28,434 21,231 28,434Less accumulated amortisation 1(q), 6(d) (10,657) (16,107) (10,657) (16,107)10,574 12,327 10,574 12,327Commissioned programs – in progress 12,160 7,619 12,160 7,619Total inventories not held for sale 31,252 27,481 31,252 27,481Total inventories 31,252 27,481 31,252 27,4819(h) Other non-financial assetsPrepayments 10,682 7,464 10,682 7,464Deferred interest rate hedge 220 247 220 247Total other non-financial assets 10,902 7,711 10,902 7,711

110Notes Consolidated Corporation10. Interest bearing liabilities2004 2003 2004 2003$'000 $'000 $'000 $'00010(a) LoansLoans from Government (xiv) 20,274 22,193 20,274 22,193Total loans 20,274 22,193 20,274 22,193(xiv) The Corporation received a loan from Governmenton 2 July 2002 to refinance the balance of theCorporation’s private sector loan for the constructionand enhancement of the premises at Artarmon.At the reporting date, the loan from the Commonwealthis payable as follows:Within one year: 2,037 1,919 2,037 1,919In one to five years: 9,482 8,932 9,482 8,932In more than five years: 8,755 11,342 8,755 11,342Total loans 20,274 22,193 20,274 22,19310(b) Finance lease liabilities(xv)Lease liabilities recognised in the statement offinancial position.Current - 18 - 18Non-current - - - -Total lease liabilities - 18 - 18Finance lease liabilities at the reporting date and relatedfinance charges are payable as follows:No later than one year - 19 - 19In one to five years - - - -In more than five years: - - - -Minimum lease payments - 19 - 19Less future finance charges - (1) - (1)Total lease liabilities - 18 - 18(xv)The Corporation has fully paid two finance lease agreements entered into for the purpose of acquiringequipment for signal splitting to other states, and for digital editing and recording equipment (see notes 1l and 9f).

111Notes Consolidated Corporation11. Provisions2004 2003 2004 2003$'000 $'000 $'000 $'00011(a) Employee provisionsSalaries and wages 1,810 1,523 1,810 1,523Leave 13,746 12,939 13,746 12,939Superannuation 279 202 279 202Separation and redundancies 845 304 845 304Aggregate employee benefit liability (xvi) 16,680 14,968 16,680 14,968(xvi) Employee provisions are categorised as followsCurrent 9,979 9,100 9,979 9,100Non-current 6,701 5,868 6,701 5,868Aggregate employee benefit liability 16,680 14,968 16,680 14,96812. Payables12(a) SuppliersTrade creditors 10,171 9,768 10,167 9,756Total suppliers payables 10,171 9,768 10,167 9,75612(b) Other payablesDeferred Revenue 1,584 863 1,584 863Prepayments received (xvii) 43,585 46,409 43,585 46,409Total other payables 45,169 47,272 45,169 47,272(xvii) In 1999–2000, the Corporation received revenue fromthe TV Fund to provide analogue extensions to regionalAustralia over the next 12 years. Refer also to notes1(i) and 8(c).12(c) Tax liabilities1(r)The prima facie tax on the surplus from ordinary activitiesbefore income tax is reconciled to the income tax expenseas follows:Prima facie tax payable on surplus from ordinaryactivities before income tax at 30% (2003: 30%) 86 3 - -Permanent difference:Share of net losses of associates (not a tax deductible expense) (85) 35 - -1 38 - -Income tax adjustment for 2001 and 2002 - 473 - -Total income tax expense 1 511 - -

112Notes Consolidated Corporation13. Cash flow reconciliation2004 2003 2004 2003$'000 $'000 $'000 $'000Reconciliation of operating surplus to net cash fromoperating activities.Operating surplus before extraordinary items 2,993 12,294 2,708 12,796Non-Cash itemsDepreciation and amortisation of property, plant and equipment 7,896 8,072 7,896 8,072Decrease in payables to suppliers for capital purchases - 111 - 111(Decrease) in loan receivable - - (2,167) -(Gain) / loss on disposal of property, plant and equipment 39 113 39 113(Decrease) in provision for doubtful debts (22) (43) (22) (43)Increase in interest on capitalised investments 2,665 2,594 2,659 2,577(Increase) in revenue prepaid for analogue extensions (5,461) (5,457) (5,461) (5,457)(Gain) / loss on investment in associated company (283) 117 - -Changes in assets and liabilities:Decrease / (increase) in receivables (3,546) 3,729 (697) 3,681Increase in inventories (3,771) (5,573) (3,771) (5,573)Decrease / (increase) in prepayments paid (3,191) 127 (3,191) 127Increase in liabilities to employees 1,712 919 1,712 919Increase in payables to suppliers 365 879 411 864Increase in prepayments received 721 613 721 613Net cash from (used by) operating activities 117 18,495 837 18,800

11314. Analysis of Equity(Consolidated entity)ItemAccumulatedresultsAsset revaluationreserveTotal ContributedEquityTOTAL EQUITY2004 2003 2004 2003 2004 2003 2004 2003$000 $000 $000 $000 $000 $000 $000 $000Opening Balance 1 July 31,886 30,498 15,722 15,722 54,779 46,199 102,387 92,419Net surplus/(deficit) 2,993 12,294 2,993 12,294Net revaluation increment/(decrement) 12,249 - 12,249 -Increase (decrease) in accumulated results onapplication of transitional provisions inaccounting standard AASB 1041 Revaluationof Non-Current Assets (3,886) - (3,886) -Transactions with ownerDistributions to owner:Returns in Capital – Capital Use Charge - (10,906) - (10,906)Contributions by owner:Appropriations (equity injections) 7,490 8,580 7,490 8,580Closing Balance 30 June 30,993 31,886 27,971 15,722 62,269 54,779 121,233 102,387Less: outside equity interestsTotal equity attributableto the Australian Government 30,993 31,886 27,971 15,722 62,269 54,779 121,233 102,387(Corporation)ItemAccumulatedresultsAsset revaluationreserveTotal ContributedEquityTOTAL EQUITY2004 2003 2004 2003 2004 2003 2004 2003$000 $000 $000 $000 $000 $000 $000 $000Opening Balance 1 July 30,533 28,643 15,722 15,722 54,779 46,199 101,034 90,564Net surplus/(deficit) 2,708 12,796 2,708 12,796Net revaluation increment/(decrement) 12,249 - 12,249 -Increase (decrease) in accumulated results onapplication of transitional provisions inaccounting standard AASB 1041 Revaluationof Non-Current Assets (3,886) - (3,886) -Transactions with ownerDistributions to owner:Returns in Capital – Capital Use Charge - (10,906) - (10,906)Contributions by owner:Appropriations (equity injections) 7,490 8,580 7,490 8,580Closing Balance 30 June 29,355 30,533 27,971 15,722 62,269 54,779 119,595 101,034Less: outside equity interestsTotal equity attributableto the Australian Government 29,355 30,533 27,971 15,722 62,269 54,779 119,595 101,034

11415. Financial instruments15(a) Terms, conditions and accounting policiesFinancial Instrument Notes Accounting Policies and Methods(including recognition criteria andmeasurement basis)Nature of underlying instrument(including significant terms & conditions affectingthe amount, timing and certainty of cash flows)Financial assetsFinancial assets are recognised when controlover future economic benefits is establishedand the amount of the benefit can be reliablymeasured.Cash 8(a) Cash at bank and on hand is recognised at itsnominal value. Interest is credited to revenueas it accrues.Funds, mainly from monthly drawdowns ofappropriation placed in bank accounts withthe Corporation’s banker.Receivables for goodsand services8(b)The receivables are recognised at the nominalamounts less any provision for doubtfuldebts. A provision is raised for doubtful debtsbased on a review of all outstanding amountsat year end. Bad debts are written off duringthe period in which they are identified.Credit terms for receivables for goods andservices are net 45 days for advertisingdebtors and 30 days for other debtors.Non-government security 8(c) The Corporation has a series of investmentswith banks and other financial institutions forfunds not immediately required for operationalexpenditure (for example, analogue extensionmoneys received from the TV fund to meetexpenditure in the next twelve years).The investments are by purchase ofnegotiable certificates of deposits for varyingperiods between 1 month and 12 years. Theweighted average effective interest rate ofthese investments is 5.7% (2003: 5.5%).Financial liabilitiesLoan from Government10(a)15(b)(viii)Financial liabilities are recognised when apresent obligation to another party is enteredinto and the amount of the liability can bereliably measured.Loans from Government are recognised attheir principal amounts. Interest is expensedas it accrues.SBS established a loan facility with the privatesector in1992 for the purpose of fundingits specialised broadcasting premises atArtarmon. The facility expired in 2002, andwas refinanced through an unsecured loanfrom Government at the prevailing 10 yearGovernment bond rate (6.02%) – refer to note15(b)(viii)).Finance lease liabilities 10(b) Liabilities are recognised at the presentvalue of the minimum lease payments atthe beginning of the lease. The discountrates used are estimates of the interest ratesimplicit in the leases.Trade creditors 12(a) Creditors and accruals are recognised attheir nominal amounts, being the amounts atwhich the liabilities will be settled. Liabilitiesare recognised to the extent that the goods orservices have been received (irrespective ofhaving been invoiced).At reporting date, the Corporation had oneof two separate finance lease agreementsoutstanding. The terms of the remaining leaseis 5.5 years. The interest rate implicit in thelease averaged 7.0%.Settlement is usually made net 30 days.

11515(b) Interest rate riskThe economic entity has no unrecognised financial assets or liabilities as at 30 June 2004. Interest rate details of recognised financialassets and liabilities are disclosed below. Investment in the economic entity’s associated company is excluded, in accordance with theAustralian Accounting Standard (AAS 33) on Presentation and Disclosure of Financial Instruments. Equity information in respect of theeconomic entity’s associated company is disclosed in notes 8(c).Financial Instrument Notes FloatingInterest RateFixed Interest Rate Non-Interest1 year or less 1 to 5 years > 5 yearsBearingTotal Weighted AverageEffective Rate2004$’0002003$’0002004$’0002003$’0002004$’0002003$’0002004$’0002003$’0002004$’0002003$’0002004$’0002003$’0002004%2003%Financial AssetsCashReceivables for goods and servicesNon-government security8(b)8(c)5,471--3,570----25,178--24,126--17,119--15,462--21,435--26,378-9,622--6,054-5,4719,62263,7323,5706,05465,9665.2%n/a5.7%4.7%n/a5.5%Total Financial Assets (Recognised) 5,471 3,570 25,178 24,126 17,119 15,462 21,435 26,378 9,622 6,054 78,825 75,590Total Assets 213,527 196,644Financial Instrument Notes FloatingInterest RateFixed Interest Rate Non-Interest1 year or less 1 to 5 years > 5 yearsBearingTotal Weighted AverageEffective Rate2004$’0002003$’0002004$’0002003$’0002004$’0002003$’0002004$’0002003$’0002004$’0002003$’0002004$’0002003$’0002004%2003%Financial LiabilitiesLoan from GovernmentFinance lease liabilitiesTrade creditors10(a)10(b)12(a)------2,037--1,91918-9,482--8,932--8,755--11,342----10,171--9,76820,274-10,17122,193189,7686.0%7.0%n/a6.0%7.0%n/aTotal Financial Liabilties (Recognised) - - 2,037 1,937 9,482 8,932 8,755 11,342 10,171 9,768 30,445 31,979Total Liabilities 92,294 94,257(viii) SBS entered into an interest rate hedge on 4 June 2002 to minimise the risk of interest rate movements on a loan from Governmentwhich was to be provided after balance date (2 July 2002) – at the prevailing 10 year Government bond rate (6.02%). TheCommonwealth loan of $24m was to repay the balance owing on a loan raised in 1992 for its Artarmon premises. The specifichedge entered into by the Corporation (on 4 June 2002) effectively locked the interest rate on the loan at 6.23% .

11615(c) Foreign currency riskThe Corporation did not enter into any specific foreign exchange hedge contracts in 2004.Contracts entered into in foreign currency are not significant.15(d) Credit riskThe economic entity’s maximum exposures to credit risk at reporting date in relation to each class of recognised financial assetsis the carrying amount of those assets, as reported in the Statement of Financial Position.The economic entity has no significant exposures resulting from any concentration of credit risk.15(e) Net fair values of financial assets and liabilitiesThe net fair values of cash, receivables for goods and services, and trade creditors approximate their carrying amounts.The net fair values of non-government securities, Commonwealth loan and finance lease liabilities are based on discounted cashflows using current interest rates for liabilities with similar risk profiles, and are shown below.Notes Carrying Amount Net Fair ValueFinancial assets2004 2003 2004 2003$'000 $'000 $'000 $'000Cash 5,471 3,570 5,471 3,570Receivables for goods and services 8(b) 9,622 6,054 9,622 6,054Non-government securities 8(c) 63,732 65,966 63,501 67,481Total financial assets 78,825 75,590 78,594 77,105Financial liabilitiesLoan from Government 10(a) 20,274 22,193 20,419 23,167Finance lease liabilities 10(b) - 18 - 18Trade creditors 12(a) 10,171 9,768 10,171 9,768Total financial liabilities 30,445 31,979 30,590 32,953

117ConsolidatedCorporation16. Contingent liabilities and assets2004 2003 2004 2003$'000 $'000 $'000 $'000Quantifiable contingenciesContingent liabilitiesClaims for damages/costs 27 310 27 310Total contingent liabilities 27 310 27 310Contingent assetsClaims for damages/costs - - - -Total contingent assets - - - -Net contingent liabilities 27 310 27 310The Corporation is presently a defendant in several cases.The amounts represent the Corporation’s liability if unsuccessful.Unquantifiable contingenciesThere are no unquantifiable contingencies as at 30 June 2004.Remote contingenciesUnder its contract to lease the premises at Federation Square (Melbourne), the Corporation is required to meet some restorationcosts on termination of the lease (“make good”). The current contract expires in 2017, with an option to renew.17. AppropriationsDepartmentalOutputsLoans Equity TOTAL2004 2003 2004 2003 2004 2003 2004 2003$000 $000 $000 $000 $000 $000 $000 $000Year ended 30 JuneBalance carried forward fromprevious yearAppropriation Acts 1 and 3 145,776 137,452 - - - - 145,776 137,452Appropriation Acts 2 and 4 - - - 24,000 7,490 8,580 7,490 32,580Available for payment of CRF 145,776 137,452 - 24,000 7,490 8,580 153,266 170,032Payments made out of CRFBalance carried forward to next year145,776 137,452 - 24,000 7,490 8,580 153,266-170,032-Represented by:Appropriations Receivable - -This table reports on appropriations made by the Parliament of the Consolidated Revenue Fund (CRF) for payment to theCorporation. When received by the Corporation, the payments are legally the money of the Corporation and do not represent anybalance remaining in the CRF.

11818. Reporting of outcomes (Corporation only)Reporting by segmentsThe economic entity operates Radio and Television services within the broadcasting industry. Geographically the economic entityoperates entirely within Australia. The Corporation is structured to meet one outcome:Outcome 1: Provide multilingual and multicultural services that inform, educate and entertain all Australians and in so doingreflect Australia’s multicultural society.Net Cost of Outcome DeliveryOutcome 12004 2003$000 $000Administered expensed - -Departmental expenses 185,349 161,288Total expenses 185,349 161,288Costs recovered from provisions of goods and services to the non-government sector - -Administered Departmental - -Departmental - -Total costs recovered - -Other external revenuesDepartmentalSale of goods and services 33,262 27,590Interest 1,527 1,420Revenue from sale of assets 8 102Reversals of previous asset write-downs 22 43Net foreign exchange gains (non-speculative) 34 16Other 7,428 7,461Total other external revenues 42,281 36,632Net cost/contribution of outcome 143,068 124,656The net costs shown include intra-government costs that would be eliminated in calculating the overall Budget Outcome.Departmental Revenues and Expenses by Output Group (Output 1: Television & Output 2: Radio)Output 1 Output 2 Total2004 2003 2004 2003 2004 2003$000 $000 $000 $000 $000 $000Operating ExpensesEmployees 40,099 39,340 21,928 20,922 62,027 60,262Suppliers 104,063 81,633 9,959 9,619 114,022 91,252Depreciation and amortisation 6,338 6,724 1,558 1,348 7,896 8,072Write-down of assets 66 221 17 37 83 258Borrowing costs expense 951 1,040 370 404 1,321 1,444Total operating expenses 151,517 128,958 33,832 32,330 185,349 161,288Funded by:Revenues from Government 114,295 104,697 31,481 32,755 145,776 137,452Sale of goods and services 31,266 25,695 1,996 1,895 33,262 27,590Interest 1,191 1,085 336 335 1,527 1,420Other non-taxation revenue 7,314 6,997 178 625 7,492 7,622Total operating revenue 154,066 138,474 33,991 35,610 188,057 174,084To as large an extent as possible, all direct costs are charged to the outputs (Television and Radio). Indirect and shared costs are attributed orapportioned on the basis of staff numbers or usage (e.g. office space used).

119SBS Television broadcast 6,965 hours of programs in 2003-04of which 52%, were in languages other than English.Forty-eight per cent of all programs broadcast on SBSTelevision in 2003-04 were ‘G’ rated. Only 1.2% were ‘MAV’.SBS Radio’s Arabic, Greek, Italian and Vietnameselanguage programs each broadcast 14 hours ofprograms every week.Forty-one per cent ofall programs broadcast onSBS Television are News andCurrent AffairsBesides English, the most common languages broadcaston SBS Television were French (7%), German and Italian(6%), Greek (4%) and Spanish (5%).APPENDICES

120APPENDIX 1SBS ACT – Compliance with Section 73(a)(b)(c)(d)(e)(f)(g)(h)(I)(j)particulars of any broadcast by SBS during the year because of a direction by the Minister under subsection 12 (1). None.particulars of any broadcast by SBS during the year because of a direction by the Minister otherwise than under this Act. None.particulars of any written statement of Commonwealth Government policy given to the Board by the Minister during the year andthe action (if any) taken by the Board in respect of the statement. None.particulars of any gift, devise or bequest accepted by SBS during the year. None.Particulars of how the programming activities during the year have related to SBS’s Charter obligationsSee sections ‘Television’, ‘Radio’, ‘Online’, ‘Business’ and ‘The Corporation’ and the ‘Report of Operations 2003–04’.Relevant sections within the Appendix include: SBS Television – Languages Broadcast 2003–04 (Appendix 3); SBSTelevision Programs by Category 2003–04 (Appendix 4); SBS Independent Transmitted programs (Appendix 6); SBSRadio schedule (Appendix 7); SBS Radio - Languages Broadcast 2003-04 (Appendix 9)particulars of the total revenue earned during the year from advertising and sponsorship, of the identity of each advertiser orsponsor and of the program (if any) with which advertiser or sponsor is associated.See Financial Statements. For SBS Television Sponsors 2003–04 (Appendix 10); SBS Television Advertisers 2003–04(Appendix 11); SBS Radio Advertisers 2003–04 (Appendix 12).particulars of any direction by the Minister during the year under section 11 or 12. None.particulars of any advice received by the Board during the year from the Community Advisory Committee (CAC) and the actiontaken by the Board in response to that advice.See ‘The Corporation’ and ‘Report of Operations 2003–04’ and for members of the CAC see Appendix 13.particulars of any other measures taken by the Board during the year to ensure that the Board is aware of, and response to,community needs and opinions on matters relevant to SBS’s Charter.See ‘Television’, ‘Radio’, ‘Online’, ‘The Corporation’ and ‘Report of Operations 2003–04’.an assessment of the extent to which the operations of SBS and its subsidiaries during the year have achieved the objectives ofSBS and its subsidiaries under the Corporate Plan and fulfilled the functions of SBS.Such details are included throughout the body of the Report.(k) particulars of any activities carried out during the year by SBS under subsection 52 (2).See ‘Business’ and ‘Financial Statements’.(l) particulars of the activities during the year of any authorised business with which SBS is associated under section 52.See ‘Business’ and ‘Financial Statements’.

APPENDIX 2SBS Television Analogue Services121Area ServedChannelArea ServedChannelArea ServedChannelSBS Analogue TelevisionAUSTRALIAN CAPITAL TERRITORYCanberra 28Conder* 52Fraser 53Tuggeranong 54Weston Creek/Woden 58NEW SOUTH WALESAdelong 55Albury North 53Armidale 30Armidale North* 61Ashford 54Batemans Bay/Moruya 55Bathurst 46Batlow* 56Bega 43Berridale* 36Bolivia* 34Bonny Hills* 58Bouddi 64Bourke Town* 57Bowral/Mittagong 30Braidwood 54Brewarrina* 69Broken Hill 44Central Tablelands 30Central Western Slopes 29Cobar 12Coffs Harbour 69Coolah 53Cooma Town 53Cootamundra* 56Cowra 45Darbys Falls* 55Deniliquin 69Drake* 56Dubbo 54Dungog 42East Grove 43Eden 69Emmaville 52Eugowra* 67Forster* 41Glen Innes 53Glengarry & Grawin* 61Gloucester 30Goodooga* 69Gosford 58Goulburn 58Grafton/Kempsey 28Gravesend and Warialda* 62Gulgong* 68Gunning* 67Hay 60Hillston* 59Illawarra 53Inverell 50Jerilderie 59Jindabyne 69Junee* 55Kandos* 57Khancoban* 57Kings Cross 58Kotara 55Laurieton 56Lightning Ridge* 60Lismore East* 53Lithgow 29Lithgow East 52Lord Howe Island North* 7Lord Howe Island South* 6Maclean/Ashby* 55Manly/Mosman 39Manning River 59Mannus* 55Merewether 32Mount George* 60Mount Kembla* 33Mt Canobolas/Rosewood* 61Mudgee 58Murrumbidgee Irrigation Area 28Narooma 47Narrandera* 62Newcastle 45Nowra North 29Nundle* 59Oberon* 54Ocean Shores* 68Peak Hill* 67Portland Town* 52Portland/Wallerawang 54Richmond/Tweed 41Stanwell Park 48SW Slopes/E Riverina 29Sydney 28Tamworth 52Telegraph point/ Mount Craincross 58Tenterfield 54Thredbo* 31Tottenham* 60Tullibigeal* 60Tumbarumba* 57Tumut 54Tweed Heads 28Ulladulla 30Upper Hunter 65Upper Namoi 28Uralla* 50Wagga Wagga 53Wollongong 32Wyong 39Young 58NORTHERN TERRITORYAlice Springs 28Alice Springs North* 60Ampilatwatja* 58Angurugu* 64Bathurst Island* 63Borroloola* 11Darwin 28Darwin North 61Docker River* 57Elliott* 61Galiwinku* 63Gapuwiyak* 60Groote Eylandt* 43Haasts Bluff* 54Jabiru* 61Katherine 58Laramba* 59Maningrida* 60Mataranka* 62McArthur River Mine* 63* Denotes Self-help service

122APPENDIX 2SBS Television Analogue Services (cont’d)Area ServedChannelArea ServedChannelArea ServedChannelMilingimbi* 62Minjilang* 57Mount Liebig* 60Nhulunbuy* 55Nyirripi* 63Palumpa* 60Pine Creek* 69Pularumpi* 66Tennant Creek* 58Timber Creek* 60Tindal* 56Umbakumba* 59Wadeye* 60Warruwi 57Yuelamu* 59Yulara* 58QUEENSLANDAirlie Beach 34Alligator Creek* 55Alpha* 57Anakie* 56Atherton 56Augathella* 6Aurukun* 63Ayr 57Ayton* 59Babinda 45Bamaga* 63Barcaldine* 60Bedourie* 69Bell 53Birdsville* 69Blackwater 43Bollon* 63Boonah 54Bowen 48Bowen Town 29Boyne Island 54Brisbane 28Byfield* 53Cairns 30Cairns East 35Cairns North 53Camooweal* 63Canungra* 57Capella 29Cardwell* 57Charters Towers 62Chillagoe* 60Clermont 56Cloncurry* 60Crows Nest* 55Croydon* 6Cunnamulla* 62Currumbin 48Daintree Village* 62Darling Downs 29Dimbulah 43Dingo Beach* 66Dirranbandi* 36Dysart 60Emerald 58Eromanga* 63Esk 52Eulo* 63Flame Tree & Jubilee Pocket* 66Georgetown* 63Gladstone East 29Gladstone West 52Glenden* 35Gold Coast 61Goondiwindi 64Gordonvale 58Greenvale* 66Gunpowder* 60Gympie 42Gympie Town 50Herberton 57Hervey Bay 52Hughenden* 69Hungerford* 60Ilfracombe* 68Isisford* 68Jericho* 63Julia Creek* 59Jundah* 63Karumba* 69Kelso* 56Lakeland Roadhouse* 60Linville* 60Longreach* 54Mabuiag Island* 63Mackay 30Mapoon* 60Mareeba 45Maroon* 59Middlemount 48Miriam Vale/Bororen* 58Mission Beach 62Moranbah 49Moranbah Town 67Morven* 63Mossman 29Mossman South* 56Mount Alford* 67Mount Isa 29Mount Morgan* 68Murwillumbah 57Nambour 55Napranum* 66Nebo 52Noosa/Tewantin 29Normanton* 52Port Douglas 52Proserpine 53Quilpie* 63Rathdowney* 37Ravenshoe 53Redlynch 57Richmond* 65Rockhampton 28Rockhampton East 52Roma 60Rosedale* 66Sapphire/Rubyvale* 43Seisia* 62Shute Harbour 55Smithfield Heights 53Southern Downs 30Speewah* 58St George 61StanageBay* 59Stonehenge* 63Stuart 56Sunshine Coast 34Texas 67Thangool* 52Thargomindah* 60Tieri 56Tin Can Bay* 58

123Area ServedChannelArea ServedChannelArea ServedChannelToogoolawah* 56Toowoomba 53Townsville 28Townsville North 52Tully 58Warwick 67Wide Bay 30Willows* 68Windorah* 63Winton* 54Wyandra* 63Yaraka* 39Yarrabah* 57Yeppoon 53Yowah* 60SOUTH AUSTRALIAAdelaide 28Adelaide Foothills 43Amata* 57Angaston* 55Cape Jervis* 49Carrickalinga* 52Ceduna/Smoky Bay* 12Coober Pedy* 60Cowell 58Elizabeth South 60Eudunda* 69Fregon* 57Golden Grove* 53Gumeracha* 53Indulkana* 57Kimba* 62Kingston SE/Robe 53Lyndoch* 53Mannum* 69Marion Bay* 59Melrose/Wilmington* 62Mimili* 57Myponga* 51Normanville* 54Oodnadatta* 57Orroroo* 66Penong* 60Peterhead* 53Poochera* 63Port Lincoln 54Quorn* 53Renmark/Loxton 30Roxby Downs* 53South East 29Spencer Gulf North 40Streaky Bay* 69Swan Reach* 69Truro Grove* 69Tumby Bay 29Umuwa* 57Victor Harbor 52Waikerie 53Wirrulla, Yantanabie,Cungena, Nunjikompita* 61Woomera* 28Wudinna* 33Yalata* 60Yankalilla* 53TASMANIAActon Road 52Barrington Valley 37Blackstone* 47Burnie 55Cygnet 42Derby (TAS)* 54Dover 53Dover South 41Eaglehawk Neck* 53East Devonport 54Geeveston 54Gunns Plains* 54Hillwood 37Hobart 28Hobart NE Suburbs 54Launceston 53Lilydale 54Maydena* 43Meander 53Mole Creek* 54NE Tasmania 29Neika/Leslie Vale* 53New Norfolk 53Orford 52Penguin 34Port Arthur* 53Ringarooma* 46Sisters Beach* 57Smithton* 38Stanley* 69Taroona 43Tullah* 52Ulverstone 53Wayatinah* 52Wynyard 30TERRITORIESNorfolk Island* 9VICTORIAAlexandra 68Alexandra Environs 28Anglesea & Aireys Inlet* 68Apollo Bay* 53Bairnsdale 54Ballarat 30Bemm River* 61Bendigo 29Bonnie Doon 55Boolarra* 68Bright 29Bruthen 50Buxton* 48Churchill 52Colac 55Eildon 30Eildon town 54Ferntree Gully 68Flowerdale & Hazeldene* 59Foster 60Freeburgh/Smoko* 59Geelong (Newtown)* 68Gisborne 68Goulburn Valley 34Healesville* 69Horsham 48Jamieson* 55Kiewa 54Lakes Entrance 29Latrobe Valley 34Mansfield 53Marysville 58Melbourne 28Mildura/Sunraysia 29

124APPENDIX 2SBS Television Analogue Services (cont’d)Area ServedChannelArea ServedChannelArea ServedChannelMitta Mitta* 65Monbulk* 68Murray Valley 44Murrayville* 66Myrtleford 59Nhill 59Old Tallangatta* 59Port Campbell* 66Portland 69Rosebud* 68Safety Beach 58Selby 69Seymour 67South Yarra 58Swifts Creek* 65Swifts Creek* 65Tawonga South* 29Upper Murray 30Upwey 51Warburton (VIC) 58Warrnambool 55Warrnambool City 58Western Victoria 28Yea 30Yendon/Lal Lal* 55WESTERN AUSTRALIAAlbany 40Albany West* 60Badgingarra* 59Baynton* 51Beacon* 60Beagle Bay* 63Bencubbin* 59Boddington* 62Borden* 59Bremer Bay South* 58Bremer Bay* 60Bridgetown* 53Broome 29Bruce Rock* 69Bunbury 33Burringurrah* 60Carnamah* 56Carnarvon 12Central Agricultural 47Cervantes* 40Collie* 57Condingup/Howick* 58Coolgardie* 60Coorow* 58Dalwallinu* 58Dampier* 38Denham* 67Denmark* 61Derby* 59Dongara* 58Eneabba* 40Esperance 28Fitzroy Crossing* 55Gairdner* 59Gascoyne Junction* 63Geraldton 29Gnowangerup* 63Gracetown* 58Green Head* 42Hopetoun (WA)* 59Hyden* 38Jerramungup* 60Kalgoorlie 28Kalumburu* 63Kambalda* 52Karratha 66Katanning 59Kojonup* 54Kondinin* 63Kulin* 40Kununoppin* 58Kununurra 29La Grange* 60Lake Grace* 36Lake King* 60Lancelin* 65Laverton* 60Leeman* 60Leonora* 66Looma* 63Mandurah 54Manjimup 54Marvel Loch* 58Maryville* 53Meekatharra* 60Menzies* 60Merredin* 58Molloy Island* 62Mukinbudin* 37Mullewa* 57Muradup* 58Narembeen* 58Narrogin 54Newdegate* 57Newman 12Northam 53Northampton 59Nyabing* 63Ongerup* 61Onslow* 63Paraburdoo* 58Peaceful Bay* 61Perth 28Perth East* 46Pingrup* 61Port Hedland 42Prevelly* 62Quinninup* 53Ravensthorpe* 58Roleystone 54Southern Agricultural 28Tambellup* 61Tjuntjuntjara* 60Tom Price* 59Toodyay 34Trayning* 63Wagin 29Walpole* 54Warmun* 62Wellstead* 61Westonia* 56Wickham* 69Wiluna* 60Wyndham* 58Yalgoo* 60Yungngora* 63

APPENDIX 2SBS Television Digital Services125Area ServedChannelArea ServedChannelSBS Digital TelevisionAUSTRALIAN CAPITAL TERRITORYCanberra 30Tuggeranong 57Weston Creek 57NEW SOUTH WALESBouddi 34Broken Hill 12Central Tablelands 42Gosford 34Grafton/Kempsey 39Griffith MIA 33Illawarra 54Kings Cross 34Kotara 38Manly/Mosman 34Manning River9AMerewether 38Newcastle 38Richmond/Tweed 40Stanwell Park 49Sydney 34Wagga Wagga 54Wollongong 54Wyong 38NORTHERN TERRITORYDarwin 29QUEENSLANDBrisbane 36Cairns East 52Cairns 29Currumbin 36Darling Downs 49Gold Coast 36Gympie 36Gympie Town 36Mackay 29Nambour 36Noosa/Tewantin 36Rockhampton 37Sunshine Coast 36Townsville 37Wide Bay 28SOUTH AUSTRALIAAdelaide 33Adelaide Foothills 61Elizabeth South 61Renmark/Loxton 40South-East SA 40Spencer Gulf North 41Victor Harbour 53TASMANIAHobart9ANE Tasmania 44VICTORIABairnsdale 52Ballarat 43Bendigo 28Ferntree Gully 50Goulburn Valley 36Latrobe Valley 30Marysville 57Melbourne 29Mildura/Sunraysia 28Murray Valley 59Rosebud 57Safety Beach 57Selby 50South Yarra 57Upper Murray 7Upwey 50Warburton 57Western Victoria 7WESTERN AUSTRALIABunbury 34Geraldton 42Kalgoorlie 7Perth 29Roleystone 53Southern Agricultural 29Toodyay 53

126APPENDIX 3SBS Television – Languages Broadcast on Principal ChannelLanguage Total % of total % of totalHours prog. time LOTEAfrikaans 1.09 0.02% 0.03%Albanian 1.88 0.03% 0.05%Arabic 158.64 2.28% 4.37%Armenian 5.15 0.07% 0.14%Bambara 2.75 0.04% 0.08%Baule 1.13 0.02% 0.03%Bengali 4.36 0.06% 0.12%Cantonese 105.74 1.52% 2.92%Catalan 2.43 0.03% 0.07%Croatian 1.51 0.02% 0.04%Czech 15.82 0.23% 0.44%Danish 29.35 0.42% 0.81%Dutch 24.70 0.35% 0.68%English 2,946.46 42.30%Estonian 2.02 0.03% 0.06%Farsi 12.54 0.18% 0.35%Finnish 7.36 0.11% 0.20%Flemish 3.81 0.05% 0.11%French 500.23 7.18% 13.79%Georgian 1.50 0.02% 0.04%German 423.77 6.08% 11.68%German SignLanguage 2.55 0.04% 0.07%Greek 295.68 4.24% 8.15%Hebrew 20.82 0.30% 0.57%Hindi 8.32 0.12% 0.23%Hungarian 34.24 0.49% 0.94%Icelandic 4.23 0.06% 0.12%Indonesian 126.96 1.82% 3.50%Italian 412.54 5.92% 11.37%Jamaican English 1.74 0.02% 0.05%Japanese 232.26 3.33% 6.40%Kannada 5.54 0.08% 0.15%Khmer 1.86 0.03% 0.05%* LOTE – Languages other than EnglishLanguage Total % of total % of totalHours prog. time LOTEKorean 35.11 0.50% 0.97%Kurdish 2.19 0.03% 0.06%Macedonian 1.73 0.02% 0.05%Malagasy 1.22 0.02% 0.03%Malayalam 5.32 0.08% 0.15%Maltese 23.33 0.33% 0.64%Mandarin 189.87 2.73% 5.23%Middle English 1.37 0.02% 0.04%No Dialogue 392.32 5.63%Norwegian 18.22 0.26% 0.50%Pitjantjatjara 1.04 0.01% 0.03%Polish 59.64 0.86% 1.64%Portuguese 24.63 0.35% 0.68%Romanian 8.53 0.12% 0.24%Russian 176.03 2.53% 4.85%Serbian 8.79 0.13% 0.24%Sinhalese 1.63 0.02% 0.05%Slovene 2.49 0.04% 0.07%Spanish 375.54 5.39% 10.35%Swedish 46.06 0.66% 1.27%Tagalog 83.59 1.20% 2.30%Thai 11.96 0.17% 0.33%Turkish 13.43 0.19% 0.37%Ukrainian 20.13 0.29% 0.56%Vietnamese 29.43 0.42% 0.81%Welsh 5.79 0.08% 0.16%Zulu 3.41 0.05% 0.09%Languages withindividual durationsof less than one hour* 24.05 0.35% 0.66%Total hoursbroadcast 6,965.83 100.00%Total LOTE * 3,627.05 52.07% 100.00%SBS Television – Languages Broadcast on the World News ChannelCensus 2001 Language Total % of totalPosition hours prog. time2 Italian 383 7.073 Greek 541 9.984 Cantonese 225 4.155 Arabic 301 5.556 Vietnamese 47 0.877 Mandarin 541 9.988 Spanish 496 9.159 Tagalog 270 4.9810 German 406 7.49Census 2001 Language Total % of totalPosition hours prog. time13 Polish 113 2.0818 Maltese 113 2.0820 French 406 7.4922 Bahasa Indonesia 406 7.4923 Russian 270 4.9824 Japanese 676 12.4726 Hungarian 113 2.0838 Ukrainian 113 2.08Total 5,420 100.00

APPENDIX 4SBS Television Programs on Principal Channel by Category127Total % of Hours % of Hours % ofCategory / Genre Time Total Time Local Total Time Imported Total TimeAnimation 19.23 0.28 4.67 0.07 14.56 0.21Arts 139.29 2.00 16.82 0.24 122.48 1.76Comedy 68.60 0.98 16.87 0.24 51.73 0.74Cooking 25.90 0.37 2.17 0.03 23.73 0.34Documentaries 814.73 11.70 173.60 2.49 641.13 9.20Drama 213.25 3.06 16.94 0.24 196.30 2.82Educational 145.30 2.09 145.30 2.09 0.00 0.00Features 1,178.24 16.91 10.43 0.15 1,167.81 16.76Fillers 409.94 5.89 373.05 5.36 36.89 0.53Magazine 55.93 0.80 55.93 0.80 0.00 0.00News And Current Affairs 2,885.73 41.43 415.10 5.96 2,470.63 35.47Performance/variety 30.17 0.43 4.45 0.06 25.72 0.37Short Films 25.67 0.37 4.92 0.07 20.75 0.30Sport 953.85 13.69 477.71 6.86 476.14 6.846,965.83 100.00 1,717.96 24.66 5,247.87 75.34APPENDIX 5SBS Television Programs ClassificationNumber of Total TimeMonth G PG M MA MAV R(NSTV) Programs Hours : MinJul 2003 77 39 27 8 2 1 154 112:55Aug 2003 71 19 28 16 2 1 137 105:10Sep 2003 65 34 47 10 2 3 161 134:16Oct 2003 65 35 44 11 0 3 158 132:30Nov 2003 83 27 35 5 0 2 152 101:48Dec 2003 56 20 39 9 3 1 128 83:29Jan 2004 51 28 41 4 2 0 126 98:58Feb 2004 54 31 34 20 3 1 143 127:11Mar 2004 96 29 28 19 2 2 176 127:53Apr 2004 70 20 23 15 3 1 132 110:52May 2004 95 26 17 25 1 3 167 111:15Jun 2004 66 26 20 21 2 1 136 108:14Total 849 334 383 163 22 19 1,770 1,354:3147.97% 18.87% 21.64% 9.21% 1.24% 1.07%

128APPENDIX 6SBS Independent Transmitted Programs 2003–04GENERAL PRODUCTION FUND(24 hours of documentary transmitted)HALF HOUR DOCUMENTARIES – ‘INSIDE AUSTRALIA’The Drover’s DilemmaGrandpa’s GamesMathew’s Fight for LifeHanging Out with HenryGodfather of BodiesBob Bought the War HomeHelen McCarthy struggles drought to keep her cattle aliveDid Grandpa cheat to win gold at the Veteran Olympics?A boy’s recurring cancer as witnessed by his parents and doctorCommunity worker Henry Nissen knows the mean streets of inner city MelbourneGeorge is ‘godfather’ to Melbourne’s female body building championsFor Bob and his family, the Vietnam War is still ragingDOCUMENTARY ACCORDS – Most transmitted in the ‘STORYLINE AUSTRALIA’ slotMusical RenegadesWelcome to the Waks FamilyA Girl, a Horse, a DreamSandman in SiberiaOriginal MermaidWhy Men Pay For ItFine LineExplores the life and music of the Australian Chamber Orchestra17 children - a portrait of Australia’s largest familyThe provocative story of Australia’s talented women jockeysSteve ‘The Sandman’ Abbott goes to Siberia in search of his forebearsThe extraordinary life of Australian swimmer Annette KellermanWhy do men visit brothels?Journalists speak about ethics and work practices (6 x ½ hr)NON-ACCORD DOCUMENTARIESThe Healing of BaliMaking VenusKorean AnzacsHoly men perform cleansing rites for the victims of the Kuta bombingsA group of young men make their first feature filmWar’s aftermath as seen by three soldiers, two Koreans and one AustralianFEATURE DOCUMENTARIESMolly and MobarakThe President vs David HicksAfghan asylum seekers bring change to the town of YoungThe story of David Hicks, imprisoned in Guantanamo BayDOCUMENTARY SERIESAustralia by NumbersDying to LeaveBush DoctorHandle with CareDoing Dimboola A country town stages a play about a country (½ hr episode)De Witt Island 7002 Jane Cooper returns to De Witt Island (½ hr episode)The human cost of international people smuggling and trafficking (2 x 1 hr)Episode 2: Walgett through the eyes of Dr Vlad Matic (2 x ½ hr)The Newborn and Paediatric Emergency Transport Retrieval Team (4 x ½ hr)SPECIAL PRODUCTION FUND(36.5 hours transmitted: 18.5 hours of documentary, 18 hours of drama)HALF HOUR DOCUMENTARIES – ‘INSIDE AUSTRALIA’The Trouble with GeorgeMe!Me!Me! and ADHDDisturbing DustPrep For LifeNgangkari WayOld and homeless, George has been in Jennifer’s care for yearsBenjamin Polis is in trouble and his family is sufferingAsbestos sufferer, Robyn Unger, confronts death and her husband’s guiltThe aftermath of a brother’s suicideTraditional healers play a vital role in the health and well-being of the Anangu people

129DOCUMENTARY SERIESAustralia by NumbersWe of Little Voice Indigenous stories about nuclear testing in South AustraliaMe and You A father and daughter reveal their music recording and family bondsDOCUMENTARY SERIESHome Made HistoriesOld home movies recut as 10 x 6 minute interstitials for televisionFearless: Stories of Asian Women Four women from four different cultures fight for social justiceDOCUMENTARIES – ‘STORYLINE AUSTRALIA’Two Men and a BabyBig Men Bigger DreamsKorean AnzacsBecoming JuliaFahimeh’s StoryDiaries of Vaslav NijinskyTwo gay men, their baby, the husband and the surrogate motherThe eccentric world of Australian professional wrestlingWar’s aftermath as seen by three soldiers, two Koreans and one AustralianStudy of rev-head Paul’s gender re-assignmentAn Iranian divorcee marries a retired Australian sergeant and converts him to Islam (Feature Length)A portrait of one of the most celebrated ballet dancers of the 20th century (Feature Length)DOCUMENTARY SERIESUnder One RoofOver the FencePortraits of Australian family life (3 x 1 hr)The Chakos Family Three generations living together under one roofThe Puckeridge Family A family of five children under 10The Kapsalides Family A sole parent mother and her two daughtersCultural differences between neighbours (4 x ½ hr)SHORT DRAMA SERIESDreaming in MotionMaking ItFive dramas written and directed by new Indigenous filmmakersMimi, Shit Skin, Flat, Black Talk, Turn AroundFive minute interstitials made by young Australians as part of an international exchange ofprogramming with broadcasters in many other countries: Bush Bikes, Digging Dirt and DoingPannies, Inma Maku, Junk Yard Band, Circus Girl, Hollie, My Robot and Me, Learning the Ropes,Kungkalu Palyalku, Making Moves, Thibaud and the Red Violin, The Chorus, 3 DimensionsONE HOUR DRAMASMartha’s New CoatRoy Hollsdotter LiveFloodhousePreservationSo Close To HomeQueen of HeartsCold TurkeyLennie Cahill Shoots ThroughKabbarli15 year-old Martha and her younger sister journey from the country to find their fatherA study of friendship, genius and insanityA young girl learns that family life isn’t all it’s cracked up to beLove ignites in the taxidermist’s shopTwo women share the meaning of exile and belongingA young girl in Alice Springs learns about life and the value of familyIn Alice Springs, one brother wants to go to Coober Pedy but the other wants to stop himCriminal Lennie, dying of cancer, wants to make amendsA short feature based on the extraordinary life of Daisy BatesFEATURE FILMSTeesh and TrudeA Wreck a TangleMallboyMulletTwo women, in a run down flat, share life’s experiencesTwo couples as their different worlds collide, resonate and shift dangerouslyA universal story about the difficult journey from adolescence to adulthoodEddie Maloney’s return home disrupts life in a small NSW coastal fishing townANIMATIONHarvie KrumpetThe biography of an ordinary man seemingly cursed with perpetual bad luck (½ hr)

130APPENDIX 7SBS Radio – Broadcast ScheduleNational Radio NetworkTIME Monday Tuesday Wednesday Thursday Friday Saturday Sunday TIME6am World View World View World View World View World View O/night progs Alchemy 6am7am Greek Arabic Greek Greek Greek Arabic Maltese 7am8am Italian Italian German Croatian Serbian Italian Italian 8am9am German Slovenian Vietnamese Vietnamese German Vietnamese Hindi 9am10am Cantonese Filipino Dutch Filipino Mandarin Dutch Urdu 10am11am Russian French Filipino Portuguese French Portuguese Hebrew 11am12pm Dutch Maltese Aboriginal Punjabi Armenian Hungarian Yiddish 12pm1pm Polish Spanish Polish Spanish Polish Turkish Polish 1pm2pm Hungarian Indonesian Burmese Korean Cantonese Persian-Farsi Tamil 2pm3pm Tongan Lithuanian Turkish Estonian Indonesian Russian Sinhalese 3pm4pm Macedonian Ukrainian Latvian Macedonian Dari Swedish French 4pm5pm World View World View World View World View World View Danish Finnish 5pm6pm Laotian Greek Italian Italian Italian Greek Greek 6pm7pm Vietnamese Vietnamese Russian Arabic Vietnamese Arabic Vietnamese 7pm8pm Romanian Cantonese Mandarin German Cantonese Cantonese Mandarin 8pm9pm Filipino Croatian Serbian Khmer Aboriginal Thai Czech 9pm10pm Spanish Japanese Somali Amharic Spanish Malay Slovak 10pm11pm Alchemy Alchemy Alchemy Alchemy African Alchemy Alchemy 11pm12am O/night progs O/night progs O/night progs Alchemy O/night progs O/night progs O/night progs 12amSBS Radio Sydney AM (1107)TIME Monday Tuesday Wednesday Thursday Friday Saturday Sunday TIME6am World View World View World View World View World View O/night progs Alchemy 6am7am Greek Greek Greek Greek Greek Greek Greek 7am8am Serbian Slovenian Croatian Croatian Serbian Croatian Slovenian 8am9am Vietnamese Vietnamese Vietnamese Vietnamese Vietnamese Vietnamese Vietnamese 9am10am Cantonese Mandarin Cantonese Cantonese Mandarin Mandarin Cantonese 10am11am Mandarin French Khmer French French Khmer Hebrew 11am12pm Aboriginal Albanian Aboriginal Maori Laotian Hungarian Yiddish 12pm1pm Polish Polish Polish Polish Polish Polish Polish 1pm2pm Hungarian Hungarian Hebrew Korean Cantonese Tongan Cook Is. Maori 2pm3pm Croatian Serbian Yiddish Serbian Norwegian Fijian Korean 3pm4pm Tongan Macedonian Macedonian Macedonian Macedonian Swedish French 4pm5pm World View World View World View World View World View Danish Kannada 5pm6pm Greek Greek Greek Greek Greek Greek Greek 6pm7pm Vietnamese Vietnamese Vietnamese Vietnamese Vietnamese Vietnamese Vietnamese 7pm8pm Cantonese Cantonese Mandarin Mandarin Cantonese Cantonese Mandarin 8pm9pm Khmer Croatian Serbian Khmer Aboriginal French Samoan 9pm10pm Laotian Korean Somali Amharic Korean Malay Macedonian 10pm11pm Alchemy Alchemy Alchemy Alchemy African Alchemy Alchemy 11pm12am O/night progs O/night progs O/night progs O/night progs O/night progs O/night progs O/night progs 12am

131SBS Radio Sydney FM (99.7)TIME Monday Tuesday Wednesday Thursday Friday Saturday Sunday TIME6am Alchemy Alchemy Alchemy Alchemy Alchemy Alchemy Alchemy 6am7am Arabic Arabic Arabic Arabic Arabic Arabic Arabic 7am8am Italian Italian Italian Italian Italian Italian Italian 8am9am German German German Czech German Nepalese Hindi 9am10am Dutch Filipino Dutch Filipino Filipino Dutch Urdu 10am11am Russian Russian Filipino Portuguese Portuguese Portuguese Tamil 11am12pm Maltese Maltese Hindi Maltese Armenian Maltese Sinhalese 12pm1pm Spanish Spanish Spanish Spanish Spanish Spanish Spanish 1pm2pm Bosnian Indonesian Burmese Gujarati Indonesian Persian-Farsi Ukrainian 2pm3pm Hindi Turkish Turkish Turkish Turkish Turkish Turkish 3pm4pm Bengali Ukrainian Latvian Ukrainian Dari Russian Russian 4pm5pm Turkish Lithuanian Russian Estonian Maltese Latvian Finnish 5pm6pm Italian Italian Italian Italian Italian Italian Italian 6pm7pm Arabic Arabic Arabic Arabic Arabic Arabic Arabic 7pm8pm Romanian Armenian Armenian German Assyrian Thai German 8pm9pm Filipino Thai Portuguese Punjabi Dutch Filipino Czech 9pm10pm Spanish Japanese Spanish Indonesian Spanish Kurdish Slovak 10pm11pm Alchemy Alchemy Alchemy Alchemy Alchemy Alchemy Alchemy 11pm12am O/night progs O/night progs O/night progs Alchemy Alchemy Alchemy O/night progs 12amSBS Radio Melbourne AM (1224)TIME Monday Tuesday Wednesday Thursday Friday Saturday Sunday TIME6am World View World View World View World View World View O/night progs Alchemy 6am7am Greek Greek Greek Greek Greek Greek Greek 7am8am Serbian Slovenian Croatian Croatian Serbian Croatian Slovenian 8am9am Vietnamese Vietnamese Vietnamese Vietnamese Vietnamese Vietnamese Vietnamese 9am10am Cantonese Mandarin Cantonese Cantonese Mandarin Mandarin Cantonese 10am11am Mandarin French Khmer French French Khmer Hebrew 11am12pm Aboriginal Albanian Aboriginal Maori Laotian Hungarian Yiddish 12pm1pm Polish Polish Polish Polish Polish Polish Polish 1pm2pm Hungarian Hungarian Hebrew Korean Cantonese Tongan Cook Is. Maori 2pm3pm Croatian Serbian Yiddish Serbian Norwegian Fijian Korean 3pm4pm Macedonian Macedonian Macedonian Macedonian Macedonian Swedish French 4pm5pm World View World View World View World View World View Danish Albanian 5pm6pm Greek Greek Greek Greek Greek Greek Greek 6pm7pm Vietnamese Vietnamese Vietnamese Vietnamese Vietnamese Vietnamese Vietnamese 7pm8pm Cantonese Cantonese Mandarin Mandarin Cantonese Cantonese Mandarin 8pm9pm Khmer Croatian Serbian Khmer Aboriginal French Samoan 9pm10pm Laotian Polish Somali Amharic Hungarian Malay Macedonian 10pm11pm Alchemy Alchemy Alchemy Alchemy African Alchemy Alchemy 11pm12am O/night progs O/night progs O/night progs O/night progs O/night progs O/night progs O/night progs 12am

132APPENDIX 7SBS Radio – Broadcast Schedule (cont’d)SBS Radio Melbourne FM (93.1)TIME Monday Tuesday Wednesday Thursday Friday Saturday Sunday TIME6am Alchemy Alchemy Alchemy Alchemy Alchemy Alchemy Alchemy 6am7am Arabic Arabic Arabic Arabic Arabic Arabic Maltese 7am8am Italian Italian Italian Italian Italian Italian Italian 8am9am German German German German German German Hindi 9am10am Dutch Filipino Dutch Filipino Filipino Dutch Urdu 10am11am Russian Russian Filipino Portuguese Portuguese Portuguese Tamil 11am12pm Maltese Maltese Hindi Maltese Armenian Maltese Sinhalese 12pm1pm Spanish Spanish Spanish Spanish Spanish Spanish Spanish 1pm2pm Bosnian Indonesian Burmese Romanian Indonesian Persian-Farsi Ukrainian 2pm3pm Hindi Turkish Turkish Turkish Turkish Turkish Turkish 3pm4pm Bengali Ukrainian Latvian Ukrainian Dari Russian Russian 4pm5pm Turkish Lithuanian Russian Estonian Bulgarian Latvian Finnish 5pm6pm Italian Italian Italian Italian Italian Italian Italian 6pm7pm Maltese Arabic Maltese Arabic Maltese Arabic Arabic 7pm8pm Romanian German Armenian German Assyrian Thai German 8pm9pm Filipino Thai Portuguese Punjabi Dutch Filipino Czech 9pm10pm Spanish Japanese Spanish Indonesian Spanish Kurdish Slovak 10pm11pm Alchemy Alchemy Alchemy Alchemy Alchemy Alchemy Alchemy 11pm12am O/night progs O/night progs O/night progs Alchemy Alchemy Alchemy O/night progs 12amAPPENDIX 8SBS Radio ServicesArea ServedChannelArea ServedChannelSBS Analogue RadioQUEENSLANDBrisbaneAUSTRALIAN CAPITAL TERRITORYCanberra105.5 (FM)SOUTH AUSTRALIAAdelaide93.3 (FM)106.3 (FM)NEW SOUTH WALESBathurst*88.9 (FM)Adelaide Foothills95.1 (FM)NewcastleSydney1413 (AM)97.7 (FM)TASMANIAHobartSydney1107 (AM)105.7 (FM)Wagga Wagga*Wollongong103.5 (FM)1485 (AM)VICTORIAMelbourne93.1 (FM)Young*98.7 (FM)Melbourne1224 (AM)NORTHERN TERRITORYDarwin100.9 (FM)WESTERN AUSTRALIAPerth96.9 (FM)* Denotes Self Help Service

APPENDIX 9SBS Radio – Languages Broadcast133NationalNetwork Melbourne SydneyLanguage Hours/week Hours/week Hours/weekAboriginal 2 3 3African 1 1 1Albanian 0 2 1Amharic 1 1 1Arabic 4 10 14Armenian 1 2 3Assyrian 0 1 1Bengali 0 1 1Bosnian 0 1 1Bulgarian 0 1 0Burmese 1 1 1Cantonese 5 9 9Cook Is. Maori 0 1 1Croatian 2 5 5Czech 1 1 2Danish 1 1 1Dari 1 1 1Dutch 3 4 4Estonian 1 1 1Fijian 0 1 1Filipino 4 6 6Finnish 1 1 1French 3 5 5German 4 9 6Greek 7 14 14Gujarati 0 0 1Hebrew 1 2 2Hindi 1 3 3Hungarian 2 4 3Indonesian 2 3 3Italian 7 14 14Japanese 1 1 1Kannada 0 0 1Khmer 1 4 4Korean 1 2 4Kurdish 0 1 1Laotian 1 2 2NationalNetwork Melbourne SydneyLanguage Hours/week Hours/week Hours/weekLatvian 1 2 2Lithuanian 1 1 1Macedonian 2 6 5Malay 1 1 1Maltese 2 8 5Mandarin 3 7 7Maori 0 1 1Nepalese 0 0 1Norwegian 0 1 1Persian-Farsi 1 1 1Polish 4 8 7Portuguese 2 4 4Punjabi 1 1 1Romanian 1 2 1Russian 3 5 5Samoan 0 1 1Serbian 2 5 5Sinhalese 1 1 1Slovak 1 1 1Slovenian 1 2 2Somali 1 1 1Spanish 4 10 10Swedish 1 1 1Tamil 1 1 1Thai 1 2 2Tongan 1 1 2Turkish 2 7 7Ukrainian 1 3 3Urdu 1 1 1Vietnamese 7 14 14Yiddish 1 2 2English 17 31 31TOTAL 125 251 251

134APPENDIX 10SBS Television SponsorsSponsored ProgramsSponsorsSponsored ProgramsSponsorsArts on SaturdayCirque Du SoleilClassic AlbumsCorporate SponsorshipCult MovieCycling CentralEnglish Premier LeagueEthnic Business AwardsEurovisionFA Community ShieldFA Cup Classic MatchesFA Cup FinalFIFAFood Lovers’ GuideFriday DramaGlobal VillageGolf TournamentHandle With CareHarvie KrumpetHomemade HistoriesIAAF World ChampionshipsIF AwardsIron ChefMasterpieceMovie of the WeekEMI, LexusHarvey Norman, NokiaNokiaSubaruCUB, Harvey Norman, SonyVolvoIEC, Ford, Macquarie Bank,VodafoneToyotaBritish Airways, TelstraHoldenNokiaBritish Airways, Toyota,Vodafone, Rebel SportRebel SportHarvey Norman, LeggosFordDyson, Sony HardwareBMW, Heineken, Primus, VolvoBayerMicrosoftHarvey NormanToyotaLexusPanasonicCUB, Harvey Norman, SonyDouwe EgbertsMy Voyage to ItalyWestern UnionNightly MoviesCathay Pacific,Harvey NormanNSL FinalsMicrosoftRicky Martin SpecialSony MusicSaturday Night MovieBayer, ToyotaSBS Youth Orchestra programs Epson, Homeart, VodafoneShe Got GameCathay PacificShowcase MoviesDaikinStoryline AustraliaNokiaSubsonicsGuinnessSunday MovieCUB, Harvey Norman, SonySuperbowlToyotaThe Cutting EdgeBayer, Dyson, EpsonThe Movie ShowDouwe Egberts, Lexus,Macquarie Bank, Nick ScaliFurniture, ToyotaThe World GameEpson, Lexus, Microsoft,Toyota, VolvoTour de FranceHarvey NormanUCI Cycling Championships Rebel SportWestern Union World Football Western Union

APPENDIX 11SBS Television Advertisers13520th Century FoxABBiAdidasAdvanced Hair StudiosAGLAllianz Australia ServicesAmerican ExpressANZ Banking GroupArnottsASXAudiAustralia PostAustralian Major EventsAustralian MuseumAustralian Pensioners’AssociationAV ChannelAvivaAxaBacardiBadan InformasiBayerBicycle QueenslandBicycle SuperstoreBlackwell FuneralsBlue Haven Spas & PoolsBMG RecordsBMWBootsBresciaBritish AirwaysBrookwaterBrown BrothersBT Financial GroupBuena VistaBunnings WarehouseCadburyCaltexCamera HouseCanonCathay PacificChristian DiorCoalition – QueenslandCoca-ColaColes MyerColonial First StateColumbia TristarCommonwealth BankCommonwealth GovernmentCommsecCredit Union AustraliaCrownDainty CorporationDarrell LeaDavid JonesDe Costi SeafoodsDellDouwe EgbertsDyson AppliancesElectoral Commission ofQueenslandElectroluxElectronic ArtsEMIEstee LauderFederal Chamber ofAutomotive EngineersFestival RecordsFisher & PaykelFlight CentreFlinders UniversityFlor ShowsFocus EventsFordFoxtelFrucorFujitsuGilletteGivenchyGlaxo SmithKlineGolf Australia HoldingsGoodman FielderGraham’s JewellersGrant CommunicationsGuinnessHali Retail StoresHarvey NormanHBFHerald & Weekly TimesHerron PharmaceuticalsHewlett PackardHoldenHomeartHondaHoyts Film DistributionHutchison 3GHyundaiI Care InternationalIBMING/Mercantile MutualInsurancelineIntelJaguarJetstarJohn Fairfax & SonsJVCK.M.SmithKey Sun LaboratoriesKwik KopyL.J.HookerLandroverLeggosLexusLGLion Nathan/TooheysL’Oreal LPD & Giorgio ArmaniMacquarie BankMacquarie Graduate SchoolMalaysian AirlinesMasterCardMasterfoodsMazdaMcDonald’sMeadow LeaMedecins Sans FrontieresMembers EquityMercedes-BenzMGMMichael Coppell PresentsMicrosoftMigration Institute of AustraliaMillmaine EntertainmentMission AustraliaMitsubishi MotorsNandosNestleNews LimitedNick Scali FurnitureNikeNissanNiveaNoble House FurnitureNokiaNorthern Territory GovernmentNorwich UnionNRLNRMANSW Cancer CouncilNSW GovernmentOPSMOptusOswald HomesOxfamPaddy’s MarketsPanasonicPepsiPerisher BluePeters Browns FoodsPhilipsPillowtalkProcter & GambleQantasQueensland GovernmentQueensland National PartyRandom HouseRoadshow EntertainmentRock Circuit PromotionsRocket AustraliaSA GovernmentScottsSharpShock RecordsSimplicity FuneralsSky City CasinoSoccer AustraliaSony AustraliaSony Computer EntertainmentSony HardwareSony MusicSony PlaystationSports Compact GroupSpring PromotionsSt. George BankSunbeamTelebonusTelstraTime IncorporatedToyotaTreasures of the EastTruscott ElectronicsUbisoftUNICEFUnileverUnited Airport ParkingUniversal MusicValvolineVictorian GovernmentVictory Music DistributionVirgin Blue AirlinesVirgin MoneyVisa InternationalVisual Entertainment GroupVodafoneVolkswagenVolvoWestern Australia GovernmentWaterfront EntertainmentWestern PowerWestern QBEWestern UnionWestpacWorld VisionYong Real EstateZuji

136APPENDIX 12SBS Radio AdvertisersAAV Australia Pty LtdAbraham CykiertAdvance Australia TravelAdvertising CityAFFAAgent Oriented SoftwareAir New ZealandAITEC Pty LtdAlphaCallALWAMSSAnn Read & Alan WiseAQISArt Gallery of NSWArts Projects AustraliaAstracomAuburn AccountingAustar Home loansAustral Aluminium ProductsAustralian Crime CommissionAustralian Industrial RelationsCommissionAustralian Radio NetworkAustralian Taxation OfficeBand RomanticBank of VallettaBeo ExportCalifornia StarsCancer Council of NSWCancer Council of VictoriaCarnivaleCathy Gallagher PublicationCentacareCentral Area Health ServiceCentre for Family HealthMidwiferyCentrelinkChallis DesignChristella DemetriouClemengerConsumer Credit Legal CentreCorriere Della SeraCTM TilesCuisine of VietnamDept of Ageing Disability &Home CareDept of Education & TrainingDept of Education ScienceTrainingDept of Environment &HeritageDept of Fair Trading (NSW)Dept of Family & CommunityServicesDept of Gaming & RacingDept of Health & AgeingDept of Immigration,Multicultural & IndigenousAffairsDept of State & RegionalDevelopmentDept of the Prime Minister &CabinetDewey & HortonDiamond Mines AustraliaPty LtdDigiPlusEasy SchoolElena Popa VostovEPAEthnic CommunicationsGarry Emery DesignGirl Guides AssociationGood Health PharmacyGraduate Institute of FurtherEducationGreat SouthernCommunicationsGreg WatersGulf AirHealth Insurance CommissionHolmsglen Institute of TAFEICACImagination EntertainmentIndependent & GeneralIndia Trade CentreInsuranceLineIPOH Music Pty LtdJ Walter ThompsonJennifer WatersJumbuck EntertainmentKangan Batman TAFEKestrel Media CompanyKienfat TradingKorpcomL&T TradingLauren WilliamsLazikoLBFLeba Ethnic MediaLOTE MarketingM&C SaatchiMaranatha MissionMasintelMasterton HomesMcClure Multi MediaMcPherson PromotionsMeals on WheelsMedia FactoryMelbourne Chinese ChoirMerck Sharp & DohmeMG DistributionMineral Deposits LimitedMonash UniversityMoneyGramMonkey BoxMrs Ljiljana RisticMulticultural DisabilityAdvocacy Ass’n of NSWMulticultural Marketing &ManagementMuseum Board of VictoriaMuslim Women AssociationNational Australia BankNational Gallery of VictoriaNational Mutual LifeAssociation of AustraliaNemesis International TravelAgencyNhan QuyenNikola StojadinovicNikola Velcic & AssociatesNine LanternsNSW AMESNSW Multicultural HealthCommunicationNSW TourismOasis Griffiths CoffeeO’Keefe CommunicationsOptimedia AustraliaOrbis ExpressOriental MerchantPalace CinemasPan Urban CorporationPasminco LimitedPatrick HarfordPendle Hill TravelPipeworks Fun MarketPowerhouse MuseumPremier’s Dept CommunityDrug Education NSWPriyadarshiniProtea TextwarePuma PressPurity Rainwater TanksRecoiless TechnologiesInternationalRichmond Asian BusinessAssociationRisk SoundRoads & Traffic Authorityof NSWRowland ProductionsRoyal Agricultural SocietyRoyal Automobile Clubof VictoriaS+S Grand VideoSaatchi & SaatchiSite One Batman’s Hill Pty LtdSong Zu SydneySouth Western Sydney AreaHealth ServiceSt Gobain AbrasivesStandard & Poor’sState Electoral Office of NSWState Library of VictoriaState Trustees LimitedStream SolutionsSydney Film FestivalSydney Harbour ForeshoreAuthoritySydney Olympic ParkAuthoritySydney UnitedSydney WaterTACTAFE NSWTaylor & Scott PartnershipTerry Harris (Due Voci)The Age / EpicureThe Quang Pty LtdThomson Learning AustraliaUniversal McCannVee Kay CompanyVicRoadsViet LuanVietnamese WeeklyReal EstateVillari & Co SolicitorsVisual JazzWA HealthWernand Pty LtdWestern UnionWhybin TBWAWiedemann TravelWindow Productions Pty LtdWindsor Smith Pty LtdWizard Home LoansWorkcover AuthorityWorld Serbian VoiceNewspaperZepter InternationalZsaina

APPENDIX 13Community Advisory Commitee Membership137CHAIR: Ms Ayse Alpandinar – (Vic) Born in Turkey, MsAlpandinar has a Bachelor of Arts, Diploma in Education, andDiploma in TESOL. She currently runs her own business inthe design and manufacture of table runners. She is activelyinvolved in the arts and cultural organisations of the TurkishCommunity.Mr Allen Madden – (NSW) Mr Madden is a direct descendentof the Gadigal clan of Eora Land, Sydney. He is the Sites andCultural Education Officer of the Metropolitan Local AboriginalLand Council and has had a long career in Indigenous services,including Welfare Officer for the Aboriginal Children’s Services,Field Officer for Aboriginal Legal Services, Employment OfficerNCAP Aboriginal Dance Theatre, and Field Officer for AboriginalMedical Services.Mr Russell Raymond OAM – (WA) Born in Sri Lanka, MrRaymond is a senior journalist in Perth. He is secretary ofthe Federation of Ethnic Communities Councils of Australia(FECCA nominee), president of the Multicultural Services Centreof WA and actively involved with the Ethnic Communities’Council of WA, the WA Sri Lanka Association and other welfareorganisations.Ms Maria Papagrigoriou – (NSW) Born in Australia to Greekmigrant parents, Ms Papagrigoriou has a Bachelor of Arts /Social Work. She is an advocate for people with disabilities inrural NSW. Ms Papagrigoriou is also actively involved in her localcommunity as secretary of the Canterbury Bankstown MigrantResource Centre Management Committee.Ms Natalie Stansfield – (South Australia) Born in South Australiaof Chilean background, Natalie runs an Adelaide culturalevents and promotions business with a Latin America focus.She is also the organiser of the TROPICANA music and dancefestival in Adelaide. Natalie has worked in both the multiculturalarts and youth sectors as a project officer and an advocateon NESB youth issues. She is also actively involved amongSouth Australia’s Spanish-speaking communities and hasorganised various humanitarian events in aid of South Americancommunities.Mr John Payne – (NSW) Australian born Mr Payne is arecently retired high school deputy principal. He has taught inschools in rural NSW, Britain and Canada. His interests includemulticulturalism, Indigenous issues, broadcasting, sports andcreative and performing arts. As Chairman of the SBS forBathurst Committee he was instrumental in bringing self-helpSBS Television and SBS Radio to his community.Dr Joseph Ting – (QLD) A Malaysia-born consultant emergencyphysician of Chinese extraction, Dr Ting is involved in theclinical training of junior doctors, trainee specialists andmedical students. He has a strong commitment to public andmulticultural broadcasting as well as the maintenance of literaryand ethical standards within the print and web-based media.Dr Ting has worked as a ship’s physician in Antarctica and NewZealand. His other interests include public and internationalhealth advocacy, the arts, wilderness medicine and theenvironment.Ms Armita Araghi – (VIC) Born in Iran and a citizen of Germany(1982-1993), Ms Araghi has a Bachelor of Laws/Bachelor of Arts(Languages and Linguistics/Painting and Sculpture), and worksas an associate lawyer in a Melbourne law firm. Ms Araghi hasongoing personal and professional involvement with ethnic andIndigenous communities. She has tutored in law and languagesat the Melbourne University Koori Student Centre, and works inpro-bono legal programs with migration applicants.Mr Paulo Vieira – (QLD) Born in Zimbabwe of Maltese–Egyptian–Portuguese parentage, Mr Vieira is Director of Studiesat the Central Queensland University Language Centre inRockhampton. A graduate in Political Science, Mr Vieira hasheld several political advisory positions, the last as Senior PolicyAdviser to the NSW Minister for Multicultural and Ethnic Affairsunder the Fahey government.Mr Ahmed Warsame – (VIC) He was a former President ofSomali Community Inc of Victoria (2000–2003). He is currentlythe Finance Officer for Robinvale Murray River Co-operativeLtd. Ahmed is a member of Board of Directors for MuslimCommunity Cooperative of Australia (MCCA), and also amember (ASA) of CPA Australia. Ahmed has extensive academicqualifications including MBA from California State University,Master of Education from the University of Melbourne and BSCfrom the Somali National University. Ahmed is interested in theissue of multiculturalism in Australia and the role of the media inthat aspect. He was one of the Somali researchers in the SBSLiving Diversity Project.Mrs Beryl Mulder – (Northern Territory) She is the Vice Presidentand Immediate Past President of the Multicultural Council ofthe Northern Territory. She was born in the Netherlands, livedin Surinam and Zambia, and immigrated to Australia in 1982.Beryl has worked in Multicultural Affairs for over 20 years. Berylcompleted a Bachelor degree in the Social Sciences as amature age student and has a special interest in access andequity, advocacy, anti racism, reconciliation and immigrantwomen’s issues. Beryl works in numerous volunteer capacitieswith immigrants and refugees from non English speakingbackgrounds in the Northern Territory.Mr John Payne, Ms Natalie Stansfield and Mrs Beryl Mulderjoined the Committee in 2003–2004.

138APPENDIX 14SBS Television AwardsNATIONAL AND INTERNATIONAL AWARDS76th Academy Awards Academy Award for Short Film (Animated) Harvie KrumpetAustralian Cinematographers’ SocietyDistinction for Fictional Drama Shorts:Cinema and TVFloodhouse(Kim Batterham, Cinematographer)2003 Australian Comedy Awards Outstanding AustralianTV Comedy – Personality BasedOutstanding AnimationJohn Safran’s Musical JamboreeHarvie KrumpetAFI (Australian Film Institute)Awards 2003 Best Animation Harvie KrumpetBest Direction in a DocumentaryPainting With Light in a Dark World(Sascha Ettinger-Epstein)Best Editing in a Non-Fiction Feature Film Painting With Light in a Dark World(Roland Gallois with Andrew Arestides)Open Craft in a Non-Feature Film The Brotherhood (Excellence in Researchand Innovative Story-Telling)Best Comedy Series – Sitcom or Sketch John Safran’s Music JamboreeOpen Craft in TelevisionJohn Safran’s Music Jamboree (Originaland Innovative Program Concept)Best Actress in a Supporting Role Travelling Light (Sacha Horler)2003 ATOM (Australian Teachersof Media) Awards Best General Short Fiction Martha’s New CoatBest General Documentary Short Form Painting with Light in a Dark WorldBest Documentary, Art and Culture Two Thirds Sky – Artists in Desert CountryBest General Documentary,Technology and EnvironmentA Million Acres a YearBest Indigenous ResourceThe Foundation2003 AWGIE (Australian Writers’ Guild)Awards Best Screenplay (Television Original) Roy Höllsdotter LiveBest Comedy (Non-Format)John Safran’s Music JamboreeBritish Environment and Media Awards Best Documentary Muddy Waters: – Life and Death onthe Great Barrier ReefChicago International TelevisionCompetition Best Drama Queen of HeartsDENDY Awards(Part of the 51st Sydney Film Festival) Best Documentary Helen’s War: Portrait of a Dissident13th Community Relations Commission(CRC) AwardSo Close to Home

139NATIONAL AND INTERNATIONAL AWARDS (cont’d)2003 Film Critics Circle of AustraliaAwards Best Australian Short Feature Martha’s New CoatBest Australian Documentary (joint winner) Desperate Man BluesFlickerfest 2004(International Short Film Festival) Best Animation Harvie KrumpetGolden Gate Film Award Best Drama So Close to HomeGolden Peace Film Festival (USA) Best Documentary The InheritanceGuangzhou InternationalDocumentary Awards Best Documentary My Mother IndiaHonolulu International Film Festival Best Documentary Yum Cha ChaInternational Scientific Film Festival(Poland) Best Documentary The InheritanceJapan Wildlife Film Festival Best Documentary Muddy Waters – Life and Death onthe Great Barrier ReefIF (Inside Film) Awards 2003 Best Short Documentary Painting with Light in a Dark WorldBest Short FilmRoy Höllsdotter LiveBest Rising TalentRoy Höllsdotter Live(Matthew Saville, Writer)MAFIA DOCUMENTARY AWARDS(Music and Film Independent Artists) Best Film Bush BikesQueensland New Filmmakers Awards Most Promising New Filmmaker The Trouble with GeorgeQueer Doc InternationalDocumentary Festival Audience Favourite Homemade History – The Home Moviesof Ken GarrahyST Kilda Film Festival 2004 Best Achievement in Direction Martha’s New Coat(Rachel Ward, Director)Best Achievement with anRoy Höllsdotter LiveOriginal Screenplay(Matthew Saville, Director/Screenwriter)Best AnimationHarvie KrumpetBest Achievement in VideoRoy Höllsdotter Live2004 TV Week LOGIE Awards Most Outstanding Documentary Series Dying to Leave

140APPENDIX 14SBS Television Awards (cont’d)REAL: Life on Film Awards for Excellencein Documentary Filmmaking 2004 Best Feature Documentary The InheritanceBest Short DocumentaryPainting with Light in a Dark WorldSitges Audience Award (Spain) Best Animation Harvie KrumpetSundance Film Festival (USA) Best Short Animation Harvie KrumpetWA Screen Awards Outstanding Television Series The Mary G ShowOutstanding ScreenplayTeesh and TrudeOutstanding EditingA Million Acres a YearWorldwide Short Film Festival (Canada)Core Digital Pictures Award forBest Animated ShortHarvie KrumpetFESTIVAL INVITATIONSSydney Film FestivalBig Men, Bigger DreamsHarvie KrumpetHelen’s War: Portrait of a DissidentSomersaultSydney at War: The Untold StoryASOLO Arts Festival, ItalyTwo Thirds SkyAtlantic Film Festival, USAWelcome to the Waks FamilyBig Sky Documentary Festival, USAYum Cha ChaBoston Film Festival, USAWelcome to the Waks FamilyCannes International Film Festival, FranceSomersaultConvergence Living Festival, USASlow Food RevolutionEcocinema Festival Rhodes, GreeceA Million Acres a YearSlow Food RevolutionEdinburgh Film Festival, UKHarvie KrumpetInternational Festival of Film, CanadaTwo Thirds SkyLondon Australia Film Festival, UKWelcome to the Waks FamilyMelbourne International Film FestivalMartha’s New CoatTravelling LightMuddy WatersRoy Hollsdotter Live

141Mountain Film Telluride, USANorth Carolina Jewish Film Festival, USARochester Film Festival, USASanta Fe Film Festival, USASeattle Film Festival, USASundance Film Festival, USATiburon International Film Festival, USAToronto Film Festival, CanadaVedere La Scienza, ItalyWashington Film Festival, USASlow Food RevolutionWelcome to the Waks FamilyWelcome to the Waks FamilyYum Cha ChaWelcome to the Waks FamilyFlatHarvie KrumpetYum Cha ChaMolly and MobarakSilent StormWelcome to the Waks Family

142INDEXAAboriginal 27, 70Access and Equity 58Accounting Manual 52Advertising, Radio 136Advertising, TV iii, 38, 135Alchemy 27, 68, 70, 71, 72Amharic 24, 67, 70Analogue Transmission ii, 47, 74, 121-124Anti-siphoning 62Arabic 24, 25, 26, 28, 67, 70Armenian 26, 28Arts Programs, TV 16Asia-Pacific Broadcasting Union 79Audience Feedback 56-57, 75Audiences, Online 36, 67, 69, 75Audiences, Radio 29, 67-68, 75Audiences, TV 18-22, 66, 69Audit 52-53Australian Broadcasting Authority 57Australian Centre for theMoving Image 5, 76Australian Film Commission vi, 6Australian Film, Television &Radio School 5, 9, 76Australian Programming, TV 2-14Awards, Radio 29Awards, TV 138-140BBelarusian 24, 67Blaxtrax 4Board iv, viii, 24, 56, 75Bosnian 25, 29, 67CCantonese 24, 25, 27, 28, 29, 67, 70Chairmaniii, iv, viiiCharter, SBSInside Front CoverClassification, TV 62, 127Closed Captioning 58Colony, The 5Community AdvisoryCommittee 56-57, 69, 71, 75, 80, 137Complaints Handling Review 57Consultations 24, 56, 68, 75, 78Corporate Plan 56, 66, 67, 80Croatian 26, 27, 29, 67Cross Promotion 71Cycling 14, 71DDanish Royal Wedding 2, 16Dateline 10, 13, 36, 55, 75Deadlys, The 4, 27Desperately Seeking Sheila 5Digital Radio Trials 48, 72, 76Digital Transmission 46-47, 72, 74, 76, 125Disability Strategy 58-59Documentaries, TV 2, 14, 69, 128-129Drama, TV 2, 14, 16, 69, 128-129Dutch 27Dying to Leave 5EEurovision Song Contest 2, 16Eurovision, Countdown to 3Everyone Loves a Wedding 4FFarsi/Persian 26, 28Fashionista 3, 70Feature Films 14Filipino 24, 25, 26, 67, 70Film Australia 6Film Festivals 17, 140-141Film Finance Corporation vi, 6, 8Film Victoria 6, 70Financial Results 52Financial Statements 81-118Finnish 24First Australian Nations 10, 67Food Lovers’ Guide to Australia, The 2, 35, 70Fork in the Mediterranean, A 4Free TV Australia 76Freedom of Information 58Front Up 3GGerman 25, 26, 27Global Village 3Governance 54Government Relations 60-62Greek 26, 27, 28, 29, 67HHarvie Krumpet 5, 79Hebrew 24, 26, 27Hindi 24, 26, 70Hotline 4Human Resources 35, 54, 58

143IIF Awards 3If Only 3, 70Indigenous 10, 79Indonesian 26, 27, 68, 70Inside Australia 2, 5, 8Insight 10, 12-13, 55, 71, 72International Programming 14, 16Irish Gaelic 24, 67Italian 26, 27, 28, 29, 67JJapanese 26KKannada 25Korean 29Kurdish 26LLanguage Services, SBS 38, 43-44Languages Broadcast, Radio 133Languages Broadcast, TV 126Languages Broadcast, WorldNews Channel 126Languages Other Than English ii, 67Latvian 26Local Production 2, 71, 79MMacedonian 28, 67Malay 24, 67, 70Maltese 24, 27Mandarin 24, 25, 26, 27, 28, 29, 67, 70Merchandising 38Milan, Nigelv, vi, viiiMovie Show, The 2, 35, 67, 70Multicultural ii, 2, 24, 25, 59Multilingual SubscriptionTelevision Ltd 44Multilingual ii, 2My Space is an Amazing Place 35, 70, 76NNepalese 24, 67, 70News and Current Affairs, Online 34News and Current Affairs, TV 2, 10-13, 71News, Radio 25-26NSW Film and Television Office 6OOccupational Health and Safety 54Olympic Games 14, 67, 79Online ii, iii, 33-36, 59, 69, 71, 75, 76, 78, 80Original Mermaid, The 5Outside Broadcasts 24, 28, 30, 32, 68Oz Concert 4PPacific Film and Television Corporation 6Pizza 2, 3, 67Polish 25Portuguese 24, 27, 70President vs David Hicks, The 5, 70Program Category, TV 127Program Sales, TV 38, 40Programs, Radio 24-27, 70Programs, Top TV 20, 22Punjabi 25, 27, 68RRadio Sales 38, 44Radio Services 132Radio Transmission 47, 74Radio ii, iii, 23-32, 35, 55, 56, 57, 65-80Radiothons 28, 68Report of Operations 65-80Research 59, 75Revenue 76Risk Management Plan 54, 80Russian 26SSandman in Siberia 5, 67Satellite Services ii, 47SBS Act iii, 120SBS CharterInside Front CoverSBS Essential ii, 48, 72SBSi iv, 2, 5-10, 35, 56, 60, 69-70, 79, 128-129SBS Radio and TelevisionYouth Orchestra 59-60SBS Shop 38-39SBS World News 10, 34, 36, 60, 72, 75Schedule, Radio 24, 130-132Schedule, TV 2Scottish Gaelic 24, 67Screen Tasmania 6Screen West 6Self-Help Transmission 46, 47, 74Serbian 25, 29, 67She’ll Be Right, Boss 4, 70Sinhalese 25

144S continuedSlovenian 26Somali 24, 67, 70Somersault 5South Australian Film Corporation 6, 70, 76Spanish 25, 26, 27Sponsorship, Radio 28, 68Sponsorship, TV 134Sport, Online 34Sport, Radio 27, 78Sport, TV 14, 71, 78Storyline Australia 2, 5, 69Subtitling 48, 79TTamil 28Technology and Distribution 46-50Television ii, iii, 1-22, 35, 36, 55, 65-80Thai 26Tongan 26Training 54, 56, 77, 79Transmission ii, 46, 121-125Trouble With George, The 5Turkish 24, 25, 26, 27UUkrainian 25Urdu 27VVietnamese 27, 28, 29, 56-57, 67, 68, 69Viva 3WWelcome to the Waks Family 5Welsh 24, 67Whatever 36, 70, 76WomAdelaide 4Workplace 54, 80World Cup 14, 67World Game ii, 36, 48, 75World News Channel, The ii, 11, 67, 72World Tales 35-36, 60, 70World View 25, 26, 34, 35WorldWatch 11, 57, 60, 68-69YYiddish 24, 26