Global CIO Survey 2008 - Innovator vs Operator - Capgemini

Picking the best routeMoving the IT function towardsquadrant B (technology enabledcompetitive advantage) means thatthe footprint will shift towards a rolethat emphasises finding andsupplying technology solutions fromthe market to the business. If thesolutions can lead to new product orservice offerings, then it is a steppingstone to quadrant C (business modelinnovation).enabled competitive advantage) andD (business process efficiency).Partnering in those areas is keybecause that is where businessdepartments are most open tocollaboration and are already lookingfor IT solutions. Successfulpartnering moves the functiontowards becoming a proactiveprovider of IT services, informingthe business about technologicalpossibilities that it was not aware ofand helping it to change the game.Choosing your route to the businessCost Containment Competitive AdvantageDiscovering Innovative Technologyto bring value to the businessBAApplying Technology toreduce IT operating costsTechnology FocusChanging the Game byBusiness Model InnovationCDImproving Business Processesto reduce Businessadministration costsBusiness Service FocusCost Containment Competitive AdvantageFocus on the collaboration zonesDiscovering Innovative TechnologyChanging the Game byto bring value to the businessBusiness Model InnovationB CA DImproving Business ProcessesApplying Technology toto reduce Businessreduce IT operating costsadministration costsTechnology FocusBusiness Service FocusMoving towards quadrant D(business process efficiency) impliesa greater involvement in andknowledge of business processes andbusiness information needs. It alsoprovides a route to quadrant C(business model innovation),through identifying radical changesin the way business is done.In this way, technological expertiseand an understanding of thetechnology market-place become aunique selling point for the ITfunction and the CIO.If the strategy is to change thefootprint so that IT functionbecomes a driver of businessinnovation, the CIO should focusinitially on quadrants B (technology22