Full Version Guinness Anchor Berhad Annual Report 2007 - Gab

Management Review - Brand HighlightsGAB has a winning portfolio of brands designed to fit every drinking moment.We have worked hard over the years to further enhance their strengths in acompetitive environment.Our experienced and skilled sales and marketing teams haveconceptualised and implemented many programmes to refresh andupdate our brands; enhancing their appeal to an ever-growing number oftheir loyal consumers.TIGERTiger FC’s Roaring SuccessTiger FC, an award winning programmewidely acknowledged as “Best inClass”, turned three this year. Morethan 60 Tiger FC viewing partiesnationwide joined the celebrationwhen the English Premier League(EPL) returned in August 2006 as fanswatched two gripping games featuringSheffield United against Liverpool andArsenal taking on Aston Villa.Between August 2006 and May 2007, a total of500 viewing parties were organised throughout thecountry, presenting fans with a wonderful and excitingexperience.Tiger FC originated in Malaysia and its success has spurred otherneighbouring countries beyond Malaysian shores to adopt it in their markets.FC Barcelona Welcomes Tiger FCTiger has grown from being the official beer of the Arsenal Club to alsobeing the official beer of FC Barcelona. Several key members of the mediawere treated to a familiarisation trip to FC Barcelona’s home stadium. Thetrip to Nou Camp took place in early November 2006 as part of Tiger FC’son-going media relations effort.The media, together with football fans, had the rareopportunity to experience first-hand Tiger FC’sinternational ties with world-renowned footballclubs. Tiger FC has been the officialSoutheast Asia sponsor of FC Barcelonasince July 2006 as part of Tiger’sinitiatives to bring the best footballexperiences to the region.Tiger FC Presents the Barca TourTiger went further when it leveragedon its sponsorship of FC Barcelonato bring the Tiger FC Barca Tour toour shores for one night only; theevent showcased a selection of historicmemorabilia from Barcelona’s glorious past,as well as merchandise from their current cropof superstars.Meanwhile, 500 football fans got to watch a clash of titans encounterbetween Liverpool and Manchester United at the “My Home Bistro” in SriHartamas on 3 March 2007, courtesy of the Tiger FC Away Game.Annual Report 200751Guinness Anchor Berhad (Company No. 5350-X)