13 Reasons Why Business to Business B2B ... - e2b anytime apps

Recommendations

Info

13 Reasons Why Business to Business B2B eCommerce Storefronts Are Different Than B2C Page 2 of 13Table of ContentsIntroduction .................................................................................................................................................. 3B2B & B2C Similarities ............................................................................................................................... 3B2B & B2C Differences .............................................................................................................................. 3B2B eCommerce Markets ............................................................................................................................. 4B2B eCommerce Goals .................................................................................................................................. 5B2B eCommerce Buying Process .................................................................................................................. 5B2B eCommerce Users .................................................................................................................................. 6B2B Order Frequency .................................................................................................................................... 7B2B Shopping Cart Order Total ..................................................................................................................... 7B2B eCommerce Stock Status ....................................................................................................................... 7B2B Order Creation ....................................................................................................................................... 8B2B eCommerce Pricing Strategies ............................................................................................................... 8B2B eCommerce Payments ........................................................................................................................... 9B2B eCommerce Order Fulfillment ............................................................................................................... 9B2B eCommerce Shipping Methods ........................................................................................................... 10Custom B2B eCommerce Requirements ..................................................................................................... 10B2B eCommerce Return On Investment (ROI)............................................................................................ 11Anytime Commerce .................................................................................................................................... 12About e2b teknologies ................................................................................................................................ 13Copyright 2013 | e2b teknologies | 521 fifth ave. | chardon, oh 44024 | 440.352.4700 |www.anytimecommerce.com
13 Reasons Why Business to Business B2B eCommerce Storefronts Are Different Than B2C Page 3 of 13IntroductionThere are many similarities between B2B ecommerce and B2C storefront software. In fact, thesimilarities are growing as more business to business ecommerce providers integrate sales andmarketing strategies common in the consumer commerce world. For example, very fewbusinesses considered investing in search engine optimization or social media marketing topromote their business to business ecommerce sites but these strategies are becoming moreand more popular ways to find new customers and to engage existing customers.However, there are still some key differences between business to consumer ecommerce andbusiness to business ecommerce that companies must understand when evaluating ecommercestorefront applications.B2B & B2C SimilaritiesBusiness to business ecommerce sites used to have very basic functionality but B2B ecommercesystems have improved over the past few years bridging many functional gaps compared totraditional business to consumer storefronts. Many of the “common” features found in B2Cecommerce are now “Gaining Popularity” and in some cases, becoming common practice inB2B ecommerce. The table below shows some of the major similarities between B2B and B2Cecommerce.B2CB2BOrder History Common CommonSecured Account Log-In Gaining Popularity CommonGuest Shopping Carts Common Gaining PopularityProduct Suggestions Common Gaining PopularityMultimedia Attachments Common Gaining PopularityCustomer Loyalty Common Gaining PopularityContent Management Common Gaining PopularitySEO Optimization Common Gaining PopularitySocial Media Marketing Common Gaining PopularityShipment Tracking Common Gaining PopularityShipping Costs Common Gaining PopularitySales Tax Calculation Common Gaining PopularityB2B & B2C DifferencesWhile there are many similarities between B2B ecommerce and B2C ecommerce, there are stillsome major differences that are critical to selecting the right B2B ecommerce platform for yourbusiness. This is becoming increasingly important as many B2C ecommerce providers aremarketing their systems for B2B with little attention to the specific business requirementsCopyright 2013 | e2b teknologies | 521 fifth ave. | chardon, oh 44024 | 440.352.4700 |www.anytimecommerce.com
Page 1: 13 Reasons Why Business to Business

13 Reasons Why Business to Business B2B ... - e2b anytime apps

Create successful ePaper yourself

Delete template?

Save as template?