13 Reasons Why Business to Business B2B ... - e2b anytime apps

13 Reasons Why Business to Business B2B eCommerce Storefronts Are Different Than B2C Page 6 of 13respect to cost and inherent risk. Purchasing a poor quality product could cost the business amajor account and it will certainly impact its ability to attract new business – especially inmarkets such as automotive, aerospace and defense, food and beverage, and other industrieswhere quality control is a premium value.Consequently, most businesses are involved in the buying process with their customers, oftenproviding detailed product information, customized business services, and even custom quotesfor more complex products and purchase commitments.B2B ecommerce needs to support the complex sales process allowing sales reps, brokers,dealers, and others to engage with business customers to improve the sales process making iteasier for business customers to find answers and to place repeat orders once the businessrelationship is established.B2B eCommerce UsersOne of the biggest differences between consumer-based ecommerce and business to businessecommerce lies in who uses the system. Consumer sites are designed so that any individual canget information and purchase a product online but they aren’t designed for other types ofusers.B2B ecommerce users often include sales reps who log-in to see order information for theirassigned accounts. Sales reps can also place orders on behalf of their customers or save a B2Becommerce shopping cart for their customers to review.Other types of B2B ecommerce users include brokers, dealers, franchises, resellers, distributors,and independent sales reps who resell products on behalf of the company. These users havespecific business needs that are often not supported by traditional consumer ecommerceapplications.Sales Reps Dealers Brokers Franchises ResellersCopyright 2013 | e2b teknologies | 521 fifth ave. | chardon, oh 44024 | 440.352.4700 |www.anytimecommerce.com