The H3DII-31 sensor uses the sameis ideal for hand-held photography,31, providing an attractive entry intomulti-functional, fully integrated6.8 micrometer architecture, butwithout sacrificing the sturdinessthe world of high-end photography.digital operation, along with themeasures a slightly smaller 33.1 byand quality needed for professional,Even if the H3DII-31 is an en-largest possible sensor sizes and44.2 mm, resulting in 31 megapixels.tripod-bound shooting.try level product, it provides certainunmatched lens performance in aThe H3DII-50 sensor, in turn, is justIn addition, H3D cameras featurefeatures that even its larger siblingscomplete system.as large as the H3DII-39, but is thecentral lens shutter lenses, allow-cannot provvide. The H3DII-31 fea-We are constantly developing newfirst to use Kodak’s new architecture,ing flash sync at all shutter speeds,tures exclusive microlens technolo gy,technology and new ways to enablewith a slightly smaller pixel pitchenabling use of flash in all lightingmeaning that it catches more lightimproved communication betweenof 6.0 micrometers and more spaceconditions. H3D cameras also fea-than its siblings and increases sen-system components. Simply put,as a result, enabling a whopping 50ture ergonomic design and intuitivesor sensitivity by one aperture stopwhen combining <strong>Hasselblad</strong> lenses,megapixels.operation and the programmable in-without incurring increased noiseviewfinders, capture units, and soft-All H3D cameras, as well asterface allows you to customize thelevels. It covers ISO values 100 toware with a digital <strong>Hasselblad</strong> camera,their lenses and components, arecamera according to your particular1600, compared to the H3DII-39 andyou are guaranteed a level of qual-designed, developed and produceddesires or working styles.-50, which offer ISO 50 to 800. Theity, functionality, customization, andto the most exacting standards andH3DII-31 represents the highest-endflexibility unmatched by any otherprecise specifications. Every camerabody is constructed using solidstainless steel housings and a highstrengthaluminum for the innercore, guaranteeing both reliable anddurable performance, whether in theIf You Thought YouCouldn’t Afford aHasselbald – ThinkAgainFor not much more than you wouldoption for available light photographywithout tripods and flash units.It’s All in theFamilysystem in the world. And more importantly,you are guaranteed that thequality of the images that come out ofyour camera will not betray the visionthat went into it.studio or in the field. The result isa lightweight, compact design thatpay for a high-end 35 mm system,you can purchase a <strong>Hasselblad</strong> H3DII-No other camera system currentlyoffers the same combination ofphoto: benjamin a. monnSpecial/200811
est camera system in the worldMANUALAF OVER-RIDE16. Full Accessto V System Lenseswith CF Adapter23. Choiceof storageH3DII cameras also offer a choiceBuilt to LastAll of this would not be of much usefor the professional if robustness,Expand your H System with accessof storage on three media types; thereliability and support were an is-to the world’s most extensive me-CF card for maximum mobility, thesue. All H components were builtdium-format lens line, the legendaryImage Bank II, a special 100 gigabytewith decades of experience and are<strong>Hasselblad</strong> V System lenses. The CFfirewire hard disc, and the tetheredmeant to last. <strong>Hasselblad</strong> cameras areadapter provides full use of centralsolution for studio operation.renowned for their ruggedness andlens shutters and focus confirmation.durability and their highly efficient17. HTS 1.5 Tiltand Shift Adapter24. <strong>Hasselblad</strong>’sGlobal ImageLocator (GIL)internal stray-light protection. Builtaround high-strength aluminumcores and solid, stainless steel housingthey ensure reliable and durableThe HTS 1.5 enables extremely accu-The GIL device tags all non-indoorperformance under even the tough-rate focusing throughout the image asimages with GPS coordinates, localest of conditions and for many yearswell as providing new creative focus-time, and altitude. Phocus then linksto come.When you purchase a <strong>Hasselblad</strong> you purchasemuch more than a camera. You purchase entryinto a complete system of expert lenses and accessories.You purchase access to unmatchedprofessional service and support. And you purchasethe benefits of a system that has beendesigned from the ground up to reflect how professionalsthink, how they work, and what theyare looking for in a camera system.ing and perspective opportunities.18–19. Choose YourView with ExchangeableViewfindersThe H3DII offers a choice of threedifferent viewfinders – the HVD90X.the HV90X, and the classic waist levelviewfinder – so choose how you wantto compose your shots. All viewfinderscan be combined with a range ofeasily exchangeable and extremelybright focusing screens.20. H3DII Spare BodyFor unforseen emergencies and ad-the data on the computer to GoogleEarth, which can be a valuable helpwhen archiving and retrieving photographs.25. ExtraBattery GripFor unforseen emergencies, lengthylocation shoots, and additional peaceof mind. Available with both Li-Ionrechargeable battery and DC poweroption.26. Proshade LensShade, Adapters andAccessoriesAnd our extensive research anddevelopment doesn’t end whenthe products hit the market, but iscontinued to improve even existingcomponents. Firmware updatesfor cameras, backs and the Phocussoftware include all possible improvements– even for older products – andare always free of charge. Whereverpossible, <strong>Hasselblad</strong> offers upgradesfor owners of older systems, givingthem the chance to remain up to dateand participate in all improvementsto the system and the latest in sensortechnology. <strong>Hasselblad</strong> productsusually preserve their value for a longtime and are built to much higherspecs than many others, but in those1. CreativeExposure Flexibilitywith CentralLens ShutterThe central lens shutter featured in3. Fast, In-LensAuto-FocusThe H3D AF system provides thespeed you need to capture rapidlymoving subjects without sacrificingditional peace of mind.21. Not Just the Sumof Its Parts: H3DIIView Camera KitThe Proshade V/H 60-95 is a compactand adjustable bellows lens shadethat provides highly efficient protectionagainst stray light and, with theProshade adapters, can be fitted toall H3D lenses. The shade featurescases where something does fail, <strong>Hasselblad</strong>support is always availableand <strong>Hasselblad</strong> service centers evenoffer swap units as a backup in criticalsituations.all lenses enables you to use flashaccuracy.The digital part of the H3DII cameraa filter holder for glass, gelatin, orsync at all shutter speeds, providingboth creative and practical flexibilityand reducing camera vibration.2. Instant ManualOver-ride on Auto-FocusInstant access to manual focus with-4–15. <strong>Hasselblad</strong>’sHC/HCD LensesA camera as fast and versatile as an Hsystem model demands the very bestfrom its lenses. And that’s what we’veproduced. The outstanding range of<strong>Hasselblad</strong> HC lenses is suitable forcan be detached and mounted ona view camera, such as a Linhof orSinar, giving you opportunities thatare unrivalled by other camera manufacturers.22. Multi-shotOptionplastic filters.27. ExtensionTube AdaptersThree sizes for close-up photographyapplications, including when workingwith the tilt and shift adapter.photo: hans strandout switching between manual andauto focus. With the touch of a fingeryou switch your H System cameraboth analogue and digital work. <strong>Hasselblad</strong>has also begun to provideHCD lenses, opening new creativeFor the ultimate detail required bydemanding studio applications. Readmore about multi-shot on page 44.28. ProfessionalAccessoriesfrom full AF mode to full manualopportunities, the first being the 28A wide range of pro standard aces-mode, giving you maximum controlmm wide angle lens. All HC/HCDsories, such as filter screens, flashin minimum time.lenses are engineered to ensure opti-adapters, hands straps, etc.mal performance and image quality,no short-cuts, no compromises. Readmore in our lens article on page 36.12 Special/2008