tAking pHotogrApHY furtHer - Hasselblad

Naturally, we’re proud of the fact that the H3DII isthe best high-end camera in the world. But havingthe best camera means little if you don’t havethe lenses to go with it. Fortunately, we do.to the challenge. With the opticaladvancements found in Hasselblad’sHC/HCD lenses, for instance, youcan rest assured that you reap all thebenefits from your professional sizesensors, accurately capturing everyphotographers. And while digitalphotography has in some waysturned part of the photographicmarket into mere point-and-shoot,high-volume type of shooting, Hasselbladis always at the forefront of3.5/35, HC 3.5/50, HC 2.8/80, andHC 2.2/100 lenses and the extensiontube H26, the HTS 1.5 in effect, addsfive different “tilt and shift lenses” tothe H3D lens range.This combination of well-knowndetail and pixel. You may never needtechnical advances, and strives toocular principles and the latest ineach and every pixel. But when youbring more creative possibilities anddigital image control provides a pow-Images Don’t Startin the BackThe lens is the first – and perhapsmost important – step in the technicalside of the photographicand include lens shade and bayonetmount and can be reverse mountedfor transport.The H3DII cameras also featurean extremely fast and accurate autofocus system, containing a centraldo need them, you’ll be awfully gladthey’re there.Introducingthe HTS 1.5 Tilt andShift Adapterphotographic flexibility to our photographers.The revolutionary HTS 1.5 (patentpending) is a shining example of thisphilosophy in action. The HTS 1.5 isa tilt and shift adapter that can providea pivotal and creative step-uperful package that can take yourphotographic expression to entirelynew levels. This simple device doesn’tjust solve technical challenges, it alsoopens many exciting creative opportunities.It has always been standardpractice in creative photography toprocess. The amount of light onecross sensor, and Ultra Focus II tech-Hasselblad has always striven tofor many Hasselblad photographers.“break the rules” in order to producecan capture and how one capturesnology ensures that your focus is spotsupport the best and most creativeCompatible with the HCD 4/28, HCimages that are unique or have thatit determines a great deal of the reston for any combination of apertureof the process. Hasselblad lenses areand distance, taking into account thealso specially equipped to transmitspecial characteristics of the imagecomplex image data throughout thesensor and its optical coatings, andsystem, enabling a wide range ofimproving the focusing performanceadvanced functions, such as Digitalof the H3DII. Switching from full AFAuto Correction, Instant Approvalto full manual mode takes place in-Architecture, and more.stantly at the touch of a finger.All H3D lenses have patented cen-The H3D lens program also in-tral lens shutters and feature Multicludes, in addition to elect fixed focalCoating for efficient stray lightlengths, zooms, extension rings forelimination, an integral focus drivemacro photography and a telephotomotor, and use metal, not plastic,converter.wherever possible, in order to ensuretheir reliability and durability yearafter year. In addition, the special opticaldesign of the lenses provides aYour Sensor’sBest Frienduniquely soft, smooth quality to theThe largest sensor in the worldblurred or out-of-focus areas of thedoesn’t do you much good if theimage. All lenses use threaded filtersrest of the system did not live up14 Special/2008