Branding & Promotions - West Coast Franchise Expo

Branding & PromotionsOctober 23-25, 2014Anaheim Convention CenterAnaheim, Californiawww.wcfexpo.com

FRONT AND CENTERThe Franchise Expo events are the single best opportunity to grow your business. Face-to-faceconnections with highly qualified candidates accelerate your sales process and lower your costper lead. This is a unique opportunity to take your brand to the next level. Onsite promotion andadvertising only reinforces your message and expands your footprint at the expo.Stand out from the crowd. There are a variety of ways to keep your brand front and center at theWest Coast Franchise Expo.New! High Profile Digital Opportunities!Online Registration Sponsorship – Your brand and link on 7 registration pages! Page 2For Exhibitors – Sponsor the Attendee Newsletters! Page 6For Suppliers – Sponsor the Exhibitor Newsletter! Page 9High Visibility Advertising and Banner Opportunities!Banners and Column Wraps in Visitor Registration Page 2/3Advertise in the WCFE Official Show Directory Page 1Learn more about how you can maximize your visibility atThe West Coast Franchise ExpoCall Kathy at MFV Expositions201-881-1666 or krosalen@mfvexpo.com

Show Directory AdvertisingGet your message out there with somelong term visibility! The Official WCFEShow Directory is handed to everyvisitor and exhibitor at the expo. Thedirectory is an invaluable resource forfranchisee candidates during and afterthe WCFE. Show visitors keep thisguide long after the expo as a resourceto connect with concepts theydiscovered at WCFE. For moreinformation and rates, see spec sheetat the end of this brochure, and contactus today!Tab-On Post-ItPut your message right on top with a “Post-It” notestuck to the front cover of the Show Directory.The size is 3”x3” and you provide the highresolution artwork.BookmarkThis double sided gloss printed bookmark helps attendeesfind your business AND keep their place in the ShowDirectory.You provide your high resolution message and artwork.Aisle Sign AdvertisingImagine your logo, branding message andbooth location hanging below the Aisle Signs.Show visitors will have no problem finding youwhen they see your logo overhead. It’s one ofthe few marketing opportunities availableoutside of your booth space.1 For more information, contact Katharine Rosalen at 201-881-1666 or krosalen@mfvexpo.com

Badge Holder InsertsBadge inserts may be the most widelyseen promotion available. Every exhibitorand visitor badge holder has yourmessage rising above the name, soeveryone at the expo plays the role ofbillboard for your brand. This is anextremely effective method to drive trafficto your booth. (Inserts provided bysponsor)Online Registration and Email Reminders - EXCLUSIVE!Introduce your brand to every registered visitor with this high profile sponsorship.Your banner ad with a link to your website will be prominently positioned andseen in each step of the registration process, included on the visitor emailconfirmation, on reminder emails in the weeks and days prior to the show. This isa great way to deliver your message to the most serious visitors to WCFE.(Exhibitor provides non-animated gif banners)Entrance BannersInstant visibility as show attendeesenter the convention center lobby.Your logo, message and boothnumber will be prominentlydisplayed. This is bold call toaction sure to resonate with yourprospects!Call for sizing and pricing2 For more information, contact Katharine Rosalen at 201-881-1666 or krosalen@mfvexpo.com

Registration Lobby Column WrapsPump up your message with this “in your face!” graphic wrap – every attendeewill see your brand message as they enter the expo floor. This massivecolumn with your graphic is the ideal way to attract qualified candidates toyour booth!Glass ClingsGreet all attendees with your logo and boothnumber on the entrance doors to the conventioncenter as well as other areas such as the side ofescalators leading to the show floor.Call for sizing and pricingFoot Prints From the Show Entrance Right to Your Booth!Imagine a path of footsteps from theexpo doors right to your booth – andeach footprint has your logo, taglineand booth number! Exhibitor providesartwork and we produce & install thefoot prints at the show.Limited to 5 companiesOne Set of 2-Color Footprints:(Call for more information aboutadditional colors and custom shapes.)3 For more information, contact Katharine Rosalen at 201-881-1666 or krosalen@mfvexpo.com

Badge LanyardYour company name/logo, booth number, URL will be seen throughout the expowhen you sponsor the badge lanyards. These branded lanyards are provided toevery exhibitor and visitor at registration. It’s a walking advertisement for yourcompany that will be seen in every aisle, every booth, and every seminarthroughout the show.Visitor e-Newsletter SponsorYour message can be delivered to potentialfranchisees before they arrive at the show. In ourpre-show Visitor Email Newsletters, your banner linksto your franchise recruitment web site. To maximizethe impact of your message, we limit this program to2 Category Exclusive sponsors per newsletter.Official Visitor Show BagSee your brand coming and going. Takeadvantage of one of the most visible sponsorships– the Official WCFE Show Bag. Visitors walk thefloor, attend seminars and visit other booths withyour logo and message – for everyone to see. Thebest part? Visitors collect information at the expoand take the bag home. As an added bonus, ShowBag sponsors get an insert into the bag, makingthe sponsorship even more valuable!Limited to 2 category exclusive exhibitorsper email.6 For more information, contact Katharine Rosalen at 201-881-1666 or krosalen@mfvexpo.com

INDUSTRY SUPPLIERS GET IMPACT ATTHE WEST COAST FRANCHISE EXPO.Visitor Brochure AdvertisingAdvertising in the WCFE VisitorMailer ensures that your messagewill be seen by thousands of qualifiedcandidates months before the doorsto the exhibit hall open. Start generating leads to generate booth traffic at WCFE.You’ll also benefit from reaching investors unable to attend the expo. Your ad willappear in over 20,000 brochures mailed to the highest qualified candidates.Specifications for Attendee Brochure AdvertisingFull Page:5.7"w x 8.75"h plus .125" bleedHalf Page:5.7"w x 4.45"h plus .125" bleedFast Connect PlusFranchiseExpo.com is the definitive year-round lead generationwebsite for franchise companies, registering thousands uniqueentrepreneurial visitors every month. FranchiseExpo.com isproduced by MFV Expositions, the leader in bringing togetherhighly qualified prospects and the best franchise brands. FastConnect Plus offers exhibitors of any MFV shows an online costeffective lead generation program 365 days per year. OnlineListing, featured banner, unlimited press releases and inclusionin FranchiseExpo.com newsletter distribution.Exhibitor Hotel DropLimited to Three Category Exclusive Suppliers Only!Key information about your company and service will be in your prospects hotelroom when they return from the expo on Thursday evening. They’ll be sure tosee your information as they enter so this high-impact promotion is sure to drivequalified traffic to your booth. Whether it is a flyer under the door or a gift in theroom, you can be sure that your company will benefit from this categoryexclusive program.Call your rep for pricing. Inserts provided by sponsor.8 For more information, contact Katharine Rosalen at 201-881-1666 or krosalen@mfvexpo.com

Continental Breakfast in Supplier SectionGreet decision makers from exhibiting franchises by sponsoring the ExhibitorCoffee and Breakfast. Located in the Supplier Section, hungry exhibitors willappreciate starting the day with hot coffee and something to munch on. We’llfeature your logo/messaging on signage around the breakfast, on breakfastinvitations, and on the serving tables.Choose one day or sponsor all threeExhibitor Lounge – Supplier Exclusive!All exhibitors need to break awayfrom their booths during theshow day. Key franchisepersonnel will thank you forproviding coffee, tea or a softdrink and comfortable place for aquick respite during show days.Your logo will appear on theSignage as your prospectivecustomers take a well earnedrest.Category ExclusiveLimited to Three Sponsors – Two Opportunities AvailableExhibitor e-Newsletter SponsorAll Suppliers know the importance of the ExhibitorBulletins sent out in the months prior to the show.They include information that can save money andincrease ROI. New features, schedule changes,shipping deadlines, marketing opportunities and othervital details ensure that this is read and circulatedamong exhibiting franchises. Your logo, link andmessage will by read as well if you sponsor thisvaluable communications program.Exhibitor Provides 600x60 static banner anddestination URL9 For more information, contact Katharine Rosalen at 201-881-1666 or krosalen@mfvexpo.com

Exhibitor Email StationsAs the sponsor of the Exhibitor EmailStations, you’ll be the one enablingyour fellow exhibitors and prospectivecustomers to check in on personaland business emails during showhours at WCFE. We’ll showcase yourlogo and message on signage andyour home page will be the homepage on the email stations. There’smore! We’ll also place flyers in thebooths of all exhibitors the firstmorning of WCFE promoting the availability of this service and acknowledgingyour sponsorship.Supplier ExclusiveExhibitor ReceptionCold drinks, good food, and great company bring key decision makers to the bestparty at WCFE. As a sponsor, your logo will be on the Invitations and Signage soyour clients, customers and prospects know whom to thank for a wonderfulevening! Sponsorship of the exhibitor reception is exclusively available tosuppliers.Exhibiting SupplierNon-Exhibiting Supplier Gold OptionNon-Exhibiting Supplier Platinum Option10 For more information, contact Katharine Rosalen at 201-881-1666 or krosalen@mfvexpo.com

Advertising Rates2014 WCFE Show DirectoryOctober 23-25, 2014Anaheim Convention CenterAnaheim, CaliforniaADVERTISING DEADLINESEPTEMBER 15, 2014(Artwork must be provided cameraready - no production work)Take advantage of this special directoryadvertising to help increase your brand'sexposure:• Reinforce awareness to our expo visitors• Increase traffic to your boothprogram and exhibit guide that isdistributed to every visitor at the expo.This key guide includes all essentialinformation: exhibitor listings,and seminar and symposia highlights.The Directory is viewed extensively byvisitors during and after the show.AD SIZE4-COLOR PRICINGFULL PAGE $2,400.00HALF PAGE $1,800.00QUARTER PAGE $1,000.00QUARTER PAGE adjacent to Directory Listingor Product Category Listing (B/W Only) $775.00YOUR LOGO by Directory Listing (B/W Only) $495.00INSIDE FRONT COVER $5,000.00INSIDE BACK COVER $4,000.00BACK COVER $6,000.00BOOKMARK $2,495.00TAB-ON COVER AD $2,495.00ADDENDUM (B/W ONLY) $675.00For Your Convenience We Accept:For additional info or questions, contact: Katharine Rosalen at 201-881-1666 or krosalen@mfvexpo.comAd SpecsBook Trim Size: 5.375” x 8.375”Full PageFull Bleed: 5.75 x 8.75(Live Image: 4.5 x 7.5)No Bleed: 4.5 x 7.5Half Page Horizontal4.5 x 3.625 (w/h)Half Page Vertical2.15 x 7.5 (w/h)Quarter Page2.15 x 3.625 (w/h)Please Note: Ads not submitted in the correctspec size will be returned.GuidelinesforPreparingand SendingFilesFile Formatfollowing formats:TIF PDF EPS JPEGFiles must be saved in Black andWhite/Grayscale or CMYK. Spot colors willbe converted to CMYK. We cannot acceptfonts and artwork are included.please contact Sonia Perrone at(201) 881-1628 or sperrone@mfvexpo.com.11 For more information, contact Katharine Rosalen at 201-881-1666 or krosalen@mfvexpo.com