2sTHE SOONER MAGAZINEsooner persons and personalitieshe saved oklahoma $15,000,000--a sooner who sells the world newideas as advertising manager <strong>of</strong> america's largest woman'smagazine--an alumnus who answered a want ad andbrought the talkies to the southwest--aPAUL WALKER, '12THE freight rates on shipping potatoesfrom Spiro, <strong>Oklahoma</strong>, to Fort Sill, <strong>Oklahoma</strong>,has been reduced nine and a halfcents on every hundred pounds .This statement sounds like one <strong>of</strong> thosedull things that could be <strong>of</strong> interest onlyto shippers <strong>of</strong> potatoes . It sounds like one<strong>of</strong> the many things in which you and Iwould never be interested . If this wereall there were to the story we should undoubtedlypass it by and return to readingour True Story or Time or VanityFair . But like most statistical statements<strong>of</strong> dull fact there is a story and a personalitybehind it .It is a story in which you and I areinterested when we know that it has resultedin the potential advantage to ourstate <strong>of</strong> $15,000,000 . Fifteen millions <strong>of</strong>dollars which you and I may divert intoother channels <strong>of</strong> culture, amusement orfood . The story becomes more interesting.It is the personality behind the storythat is <strong>of</strong> immediate interest to Soonersand to Soonerland, however . It is the personality<strong>of</strong> Paul Walker, '12 law, whichhas been the chief element in creatingthis advantage to our state and which producedthe most exhaustive freight ratesurvey yet made by the interstate commercecommission .It has taken seven years for Walkerand his workers to complete this surveyand achieve the adjustment which grewfrom the case <strong>of</strong> the state <strong>of</strong> <strong>Oklahoma</strong>to include the case <strong>of</strong> the states <strong>of</strong> Kansas,Missouri, Texas and Arkansas . Theyhave been seven years which would havewearied many a less diligent worker andwould have discouraged another with aless courageous heart. Because he has continuedto work and refused to be downheartedit is to Walker that the creditis due .Walker has devoted fifteen <strong>of</strong> the seventeenyears he has spent since his graduationin the service <strong>of</strong> the state . Not theleast <strong>of</strong> these services was his chairmanship<strong>of</strong> the students' legislative committeewhich secured the appropriation for thelaw school building . His intensive interestin the university and the law school aftergraduation had been prefaced by variedactivities while in school .While studying law he was a studentinstructor and debating coach . He was amember <strong>of</strong> the Senate Literary society andwas a charter member and first president<strong>of</strong> the Holmes Inn <strong>of</strong> the Phi Delta Philegal fraternity. He was a member <strong>of</strong> the<strong>Oklahoma</strong>-Kansas debating team in 1909-10 and a member <strong>of</strong> Sigma Alpha Epsilonsocial fraternity .After his graduation Walker went toShawnee where he entered private practicein law. At the end <strong>of</strong> two years heleft private life for public life and hasPAUL WALKERever since been connected with some legaldepartment <strong>of</strong> the state . First serving asattorney for the corporation commissionhe turned after four years to becomereferee <strong>of</strong> the supreme court <strong>of</strong> <strong>Oklahoma</strong> .The refereeship held him for four moreyears at the end <strong>of</strong> which time he returnedto the corporation commission asspecial counsel to work on rate cases . Hiswork on the Consolidated SouthwesternCases led in 1925 to his being appointedchairman <strong>of</strong> the committee on co-operationbetween federal and state commissions<strong>of</strong> the National Association <strong>of</strong> Railroadand Utilities Commissioners . Thatsuch distinction was deserved can best berealized from the scanning <strong>of</strong> excerptsfrom a report made by John S. Benton,general solicitor <strong>of</strong> the National Association<strong>of</strong> Railroad and Utilities Commissioners. Says Benton :"Consolidated Southwestern rates havebecome effective, marking the end <strong>of</strong> one<strong>of</strong> the most protracted and sharply litigatedrate proceedings in the history <strong>of</strong>the Interstate Commerce Commission . Sixor seven years ago Paul Walker instituteda complaint for the corporation commission<strong>of</strong> <strong>Oklahoma</strong> complaining <strong>of</strong> <strong>Oklahoma</strong>interstate class rates as unreasonableand discriminatory . This was combinedwith several other cases and with thembecame known as the Consolidated SouthwesternCases . . . . Existing rates werefound to be in a chaotic condition, many<strong>of</strong> them being two or three times as highin one part <strong>of</strong> the territory involved asin other parts, notwithstanding substantiallysimilar transportation conditions .The report provided an entirely new ratestructure, which has been termed the mostconstructive and statesmanlike piece <strong>of</strong>rate making yet to the credit <strong>of</strong> the com ,mission . The revision provided advancesas well as reductions, and naturally someshippers were dissatisfied ; and the carrierswere dissatisfied . Reconsideration wassought and granted . . . . They were disposed<strong>of</strong> early in July . . . . Certain shippersin the southeast made an applicationfor an injunction . The application washeard at St. Louis on July 9 and 10 . J .Standley Payne appeared for the commissionand Paul Walker and Albert Reed<strong>of</strong> Dallas intervened in support <strong>of</strong> thecommission's order . On July 12 the courtannounced its decision denying the injunction. Hence the rates as prescribedbecame effective and Walker feels entitledto a vacation ."The estimate <strong>of</strong> Walker's service to thestate may be judged from a notice givenout by the <strong>Oklahoma</strong> corporation commissionin which it states : "The new rateswill give added impetus to the locationand development <strong>of</strong> factories, distributingand jobbing houses within the state <strong>of</strong><strong>Oklahoma</strong> . They have already brought to<strong>Oklahoma</strong> City a new steel mill, and additionalindustrial development as the result<strong>of</strong> these new rates has been reportedfrom other <strong>Oklahoma</strong> cities and towns."RAY H. HAUN, '12THERE was once a day when $20 amonth paid all <strong>of</strong> a student's expensesthrough school . That was back in 1911and '12 before the war could be heldresponsible for all manner <strong>of</strong> things, includingthe well known "high price <strong>of</strong>living ." But if $20 was a modest amount
OCTOBER, 1929it was just as hard to command as itsquadruple is today .For this reason the <strong>of</strong>fice <strong>of</strong> businessmanager <strong>of</strong> "The Umpire," the studentpaper which later became "The <strong>Oklahoma</strong>Daily," was a coveted one for it paid theexact sum <strong>of</strong> $20 a month which wouldcarry its possessor through school . RayH . Haun, graduate <strong>of</strong> Pond Creek highschooland teacher for a year, desired the<strong>of</strong>fice and got it during his junior year . Inhis senior year he also desired the same<strong>of</strong>fice-and got it, thereby establishing aprecedent for he was the first <strong>of</strong> all studentbusiness managers to hold his <strong>of</strong>ficefor two successive years . Today this incidentis perhaps a trivial one to Hannbut it is indicative <strong>of</strong> his character andability for "managing things" and is thevery trait which enabled him to becomea bachelor <strong>of</strong> arts in 1912 and the advertisingdirector <strong>of</strong> The Ladies Home Journaldivision <strong>of</strong> the Curtis Publishing Co .in 1929 .The Ladies Home Journal had an ad,vertising volume in 1928 <strong>of</strong> sixteeen andone half million dollars and Haun wasthe director <strong>of</strong> the earning and expenditure<strong>of</strong> this sum. It was not, however,through any wizardry <strong>of</strong> juggling figuresor mastering <strong>of</strong> a secret code that helearned to fill such a position . It was theunbeatable combination <strong>of</strong> persistence andexperience which worked the miracle .With Haun the persistence was innateand the base <strong>of</strong> all his experience wasobtained right within <strong>Oklahoma</strong> .After his graduation he first becameadvertising solicitor for The DailvOkla-homan andthen in swiftsuccession theadvertising manager <strong>of</strong> The <strong>Oklahoma</strong>Farmer-Stockman, and director <strong>of</strong> theservice department <strong>of</strong> The Daily <strong>Oklahoma</strong>n,The <strong>Oklahoma</strong> City Times and The<strong>Oklahoma</strong> Farmer-Stockman .He remained in the advertising field in<strong>Oklahoma</strong> for seven years and then, lookingfor more extensive fields for his growingcapacities, moved to Detroit to becomemanager <strong>of</strong> the local <strong>of</strong>fice <strong>of</strong> theCapper Publications . Two years sufficedfor him to master the managership <strong>of</strong> theone <strong>of</strong>fice and succeed in 1921 to the directorship<strong>of</strong> the central district for CapperPublications, which covered the territories<strong>of</strong> both Detroit and Cleveland . Ayear later he was made director <strong>of</strong> advertisingfor the Capper Farm Press whichincluded all <strong>of</strong> the eight Capper farmpapers .In 1924 the "woman's influence" enteredinto Hann's life . No, this is notromance but business, for it was the"woman's influence" in advertising instead<strong>of</strong> the home which became a milestonein his career . He had just joined thestaff <strong>of</strong> the Curtis Publishing Co . andhad become director <strong>of</strong> advertising <strong>of</strong> TheLadies Home journal for the state <strong>of</strong>Michigan .It was at this time also that the manufacturers<strong>of</strong> the country first became aware<strong>of</strong> the fact that women were spending thebulk <strong>of</strong> the money <strong>of</strong> the country . Statisticsproving that the woman was thespender caused an immediate boost in theadvertising value <strong>of</strong> the women's publicationsand Haun, with his new connectionwith The Ladies Home Journal was one<strong>of</strong> the first to take advantage <strong>of</strong> the newtrend . How successful this move was isillustrated in the fact that during histhree years in Detroit his publication increasedits advertising revenue by morethan one half million dollars .This record was responsible for his promotionin 1927 to the Philadelphia <strong>of</strong>fice<strong>of</strong> the Curtis company . His first duty herewas to organize a sales promotional departmentfor the advertising staff <strong>of</strong> TheLadies Home Journal . His capacity nowis that <strong>of</strong> advertising director <strong>of</strong> that magazine,which responsibility may he gaugedfrom the knowledge that the publicationha; a circulation <strong>of</strong>the2,500,000,sec-ond largest intheUnited Statesandthelargest in its own field .KERR MCQUOWN '22"WANTED:" how <strong>of</strong>ten has this ad beeninserted in the daily papers to send hopespringing eternal into the breasts <strong>of</strong> theambitious ones who are ever seeeking toimprove their lot . And how <strong>of</strong>ten does theanswering <strong>of</strong> such an ad prove that itwas either another sucker or else a geniuswho was in demand!Rare it is indeed for a "Wanted" insertto open up that golden future that allyouth is seeking . Yet, that the word issometimes a magic one, is evidenced in thefortune which Kerr McQuown, '22 eng .,has found from answering just such anad back in the spring <strong>of</strong> 1923 .It isn't exactly fortune in the moneyedsense that McQuown has feund but for-KERR MCQUOWN AND MRS MCQUOWNtune in that he is working in a fieldwhich he finds intensely interesting andwhich <strong>of</strong>fers perhaps as great a future andopportunity for advancement as any industryopen today.His position is that <strong>of</strong> installation engineerfor the Electrical Research Products,Incorporated, with headquarters in Chicagoand a territory covering Illinois, In-diana, Iowa, Nebraska, Missouri, Kansas,Michigan, Wisconsin, Minnesota a n dNorth and South Dakota .McQuown's job is the installation <strong>of</strong>Movietone and Vitaphone machines, producedby his company, in theaters overthis area and it is a matter <strong>of</strong> enlightenmentto hear him converse upon the intricacies<strong>of</strong> these two sound devices and theirsignificance in the entertainment <strong>of</strong> thousands<strong>of</strong> people today and tomorrow ."In general," says McQuown, "there aretwo practical methods <strong>of</strong> recording sound .One is by means <strong>of</strong> `wax' phonographmethods, as exemplified in the Vitaphone .The other is by film records, as used inthe Movietone . The latter produces variationsin sound from variations in lightpassing through a film <strong>of</strong> variable density."Close speed regulation is necessary,both in recording and reproducing, notonly to keep the picture and sound machinesin step, but also to prevent anychange in the sound's pitch which may becaused by variation in speed . Failure inspeed regulation for even a fraction <strong>of</strong> asecond would cause music to sound likethat from a phonograph which is runningdown ."A picture <strong>of</strong> a section <strong>of</strong> Movietonefilm shows the sound track on the sideas a series <strong>of</strong> parallel black lines <strong>of</strong> differentdensities . To reproduce these lines assound, the film is passed in front <strong>of</strong> anarrow slit through which shines a powerfullight . The resulting variation inlight intensity fall upon a photoelectriccell which converts them into variationsin electric current . These are amplified ina five stage audio amplifier whose outputfeeds the loudspeakers behind the screen ."The organization <strong>of</strong> the Vitaphone,however is on quite a different principle .The `wax' records used in the Vitaphoneare cut with a groove <strong>of</strong> constant depthwhich oscillates or undulates laterallyabout a smooth spiral . The recorder is anelectromechanical device ."The original discs are composed <strong>of</strong> ametallic soap and are from thirteen toseventeen inches in diameter . This isplaced in the recording machine which isessentially a high-grade lathe whose styluscuts from the center toward the outeredge <strong>of</strong> the disc . The `wax' shaving is removedby air suction . The cutting speedis from seventy to 140 feet a minute, thespace between grooves being about .004inches . The original wax record is brushedwith an extremely fine conducting powderand is then electroplated, the firstelectrotype being called a `master .' Thisnegative is in turn electroplated to producea positive from which is plated ametal mold or 'stamper .' A thousand ormore pressings may be made from a single`stamper .' The sound is then reproducedby means <strong>of</strong> an electric pickupsimilar to that used in the electric phonograph."McQuown sees the talking movie as29
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