global alliances in tourism and hospitality management 0789008181

More pre-pubiication
REVIEWS, COMMENTARIES, EVALUATIONS
n a competitive business
world companies recognise a
need to improve .sen'ice to cu.stomei"s
in oaler to suivive. Yet in many
instances such improvements may
require product enhancement which
goes heyond the core business of
the company. One way to address
this is to form strategic alliances. This
is ju.st as taie of tourism as in other
industries, and indeed package holidays
and airline alliances are lai^ely
built upon this concept. This book
explores the problems and opportunities
presented by such network
building. In doing so, it not only
examines the above mentioned alliances
but also examines new forms
of networks that have emeij^ed, for
example between the wine inckustry
and tourism. It also includes the human
re.source management i.ssues
that arise from multinational work
forces. In a series of case studies
based on research, the editoi"s have
assembled a .series of situations that
pmvicle insights, frameworks and
.stiiictured undei'standings of interancl
intra-industry network buildings
that will be of Inelp to those interested
in not only tourism but corporate
strategy, distiibiition channels
and marketing. It will thus appeal to
a wide readerehip."
Professor Chris Ryan, BSc (Econ)
Hons MEd, MPhil, PhD, NZnT
Waikato Management School
University of Waikato
Hamilton, New Zealand