Building Your Own Water Refill Business - Aquaya

Building Your Own Water Refill BusinessINSERT PIC OF BIZ HERE

Concept• What’s your value proposition?• Where does your product fit in?• Why will consumers pick your product?

Foundational RequirementsLoca3onPermits/LicensesCapitalTechnology

Synthesizing the model: revenue sideDemand CurveDemand Projec3onsSurveysCompe33onDemand Over TimePrice Point MovementPrice Discrimina3on/Product Diversity

Putting the model to work• Breakeven analysis• Assessing sustainability/viability of business• Comparing business’ return to otheropportunities• Problem spots/liquidity shortfalls• Stress testing• Contingency plans

Sample Cashflow Model OutputEnd Cash Level (KES)Initial L/DayPrice/20L 59,287 3000 3500 4000 4500 50002 0.1 (548,519) (471,975) (395,432) (318,888) (242,345)3 0.15 (288,117) (168,173) (48,229) 59,287 152,6414 0.2 (28,213) 110,144 234,037 357,931 481,8245 0.25 183,761 340,572 497,383 654,195 810,8076 0.3 381,270 571,000 760,729 944,433 1,126,2377 0.35 578,780 801,427 1,014,974 1,228,321 1,441,6678 0.4 776,289 1,022,429 1,267,319 1,512,208 1,757,0979 0.45 966,798 1,243,230 1,519,663 1,796,095 2,072,52810 0.5 1,156,056 1,464,032 1,772,007 2,079,983 2,387,95811 0.55 1,345,314 1,684,833 2,024,351 2,363,870 2,703,388

Selecting & Aligning the TeamBusiness PartnersSalaried StaffHealth ofBusinessCapital ProvidersRegulators/WaterAuthority