service provider news - TMC's Digital Magazine Issues

Fontel

Innovating Your Desktop Communication ExperienceWith Grandstream HD and Multimedia IP PhonesInnovative IP Voice & VideoPlease visit us at: www.grandstream.com

Guest RoomBy Tate CantrellShaping the Data Center Industry in 2011Over the past few years, one can’t talkabout data centers without including thetopic of greening the data center throughimproved efficiency. By moving toward afocus on efficiency, data center operators throughout the worldhave found ways to improve reliability and reduce costs byfocusing on green data center strategies. As we move forwardinto the tweens of the new millennium, there are a few areasthat will shape the data center industry.First Focus – Savings for the BusinessThe first task for the data center management team will be toincrease savings by better integrating the data center strategywith the business mission. The efficiency gains brought forthin recent years by the industry emphasis on PUE and otherenergy-centric metrics did not always yield optimal savingsincreases for the business. CIOs will continue to improve theirmodels of data center operations. They will also strive to betterunderstand how the data center generates revenue for thecompany and how the data center draws down on companyresources through operations.Second Focus – Improve Business FlowThe first step to efficiency within the data center is the creationof a production platform for deployment of companyapplications. The trends in recent years of virtualization andcloud deployments have provided many forward-thinkingCIOs with excellent tools that can be used to further businessmissions. One limitation to the utilization of these tools is inthe automation of deployment and management of the systems.Without creating automated services, CIOs will in effectcreate yet another layer of management and another group ofhands and eyes that are required to keep the data center servicesup and running. By focusing on the tools that will allowfor automated deployment of virtualized and cloud-enabledsystems, CIOs will bring the computing resources right to thefingertips of the business strategists and the business integrators,thereby keeping headcount down and reducing opportunityfor manual interruptions on the assembly line.Third Focus – Conserve Capital ExpendituresWhile no one likes to dwell on it, the last few years have notbeen kind to many businesses. Many companies that overbuilt in2007 aren’t around anymore to tell their tales. The CIOs of 2011are survivors of the recessionary era, and they are savvy aboutretaining capital for critical business interests and M&A activity.However, CIOs who were active in the 2002-2005 businessclimate know that if you get behind the innovation curve, youwill become yesterday’s news even more quickly than you wouldby over spending. The solution is a search for a balance of capitalcontrol and flexibility in design. By choosing outsourced solutionsCIOs will be able to tap into resources that deploy quicklywithout stranding important capital resources. And for in-houserequirements, companies will look for commodity solutions thatintegrate seamlessly between the company systems and those ofthe upstream infrastructure providers.Forth Focus – Manage Security RisksWhether it be outsourcing infrastructure, integrating withpublic cloud technologies, or improving the mobile capabilitiesof the workforce, the CIO has many options for technicaladvancement of the corporate IT strategy. But it is ultimatelythe management’s responsibility to adapt the infrastructure totake on these technologies without risking the established bestpractices for business-critical topics. Security tops the list. Foroutsourced data center solutions, the security team will needa provider that has a clear SLA and open book accounting ofsecurity principles that it implements while delivering the outsourcedservices. For public, private, or hybrid cloud and evenmobile computing solutions, the security teams must developnetwork security solutions that will be able to connect existingusers with the new resources and tools. Without forwardthinking on security solutions, many of the great ideas of 2011will be completely inaccessible to the revenue generators.Fifth Focus – Regulation of Data CentersHere is a trend that isn’t going to stop any time soon. Useany other industry as a guide, and you will see that regulationwill increase over time until a steady state is achievedand the fluctuations become the gradients of political willwithin the established governing bodies. Federal regulatorsare just now exploring ways in which to regulate the energyefficiency of data centers (EnergyStar and ASHRAE90.1, for example) and the trend will not stop within thefour walls of the data centers. The Green Grid recentlyreleased their concept for a CUE, a carbon usage effectivenessmetric for the data center. Provided that this takesoff in a way similar to the acceptance of the PUE metric,we can expect that data centers will become directly tiedto the regulatory efforts to control carbon. Britain hasdelayed its flagship program by a year or two, and theUnited States cannot seem to get a law passed throughCongress, but carbon regulation is coming. And while efficienciesare improving in everything from chips to chillers,data centers are very much an energy consumer and willbe affected by energy and ultimately carbon regulations.So the question is: How is the green data center relevantto the general trends of focus within the data center industry?The relevance begins at the energy usage itself andworks its way back from there. A truly green data centersolution is a solution that protects the CIOs IT strategyfrom the impact of potential carbon legislation. By preparingthe IT network infrastructure for outsourcing, theCIO can take advantage of existing data center productsthat provide a regulatory hedge while not over-committingcritical business capital. Once the location and the energysource are network-ready and secured, the CIO can goabout filling the data center – physically and virtually –with the automated tools that are most efficient and bestintegrated with the company’s business mission. ITTate Cantrell is CTO at Verne Global (www.verneglobal.com).GoTo:6 INTERNET TELEPHONY ® February 2011 Table of Contents • Ad IndexSubscribe FREE online at www.itmag.comGoTo:

Disaster PreparednessBy Rich Tehrani & Max SchroederPersonal DR PlansVoIP, FoIP, unifiedcommunications,SaaS andother hostedservices providethe tools for a mobile workforce. Home offices, once a rarity,are now an indispensable component of many businessoperations. An added benefit is a built-in business continuity/disasterrecovery strategy. Employee dispersion reducesthe risk of business disruptions caused by fire, power outagesand other problems. However, it does not eliminate the risksentirely. Smaller companies are particularly vulnerable asmany employees reside in the same community or region asthe primary company office.Since most business interruptions last less than 72 hours,total relocation time is critical for maximum efficiency. Roadwarriors usually have portable offices at the ready. However,stationary home office employees will not be as mobile unlesstheir company has provided a clear plan and the proper equipment.Senior management is usually focused on data preservation,maintaining communications and other centralizedissues, so personal BC/DR planning can easily be overlooked.Plus, many managers are also road warriors and simply assumetheir critical employees are equally prepared.To get started, identify your critical employee home office locationsin relation to your company offices. Step two is to identifyhotels for your team outside of a defined radius with a secondarylocation at a greater distance. Most hotels provide high-speedaccess in their rooms and a business center, but do not take thesefor granted. You may also want to consider making arrangementswith hotel management to guarantee a number of rooms for yourcompany. Space can disappear quickly in an emergency. If theemergency is of a longer duration than 72 hours, you easily canmake adjustments, as your team already will be fully operationaland in communications with management.One of this column’s authors, Max Schroeder, recently experiencedhis second storm-related power outage in two years.Within an hour, Max was at his designated BC/DR hotel andfully operational. Putting a company BC/DR plan in placeis not complicated and generally pays for itself quickly inimproving overall company efficiencies, but it does require youto get it done – no time like now to start. ITMax Schroeder is the senior vice president of FaxCore Inc. (www.faxcore.com ) and managing director of the DPCF.Rich Tehrani is the CEO and group editor-in-chief at TMC, andconference chairman of ITEXPO.Regulation WatchBy William B. Wilhelm and Jeffrey R. StrenkowskiFCC Imposes Network Neutrality Rules onBroadband ProvidersOn Dec. 21, 2010,the FCC votedto approve rulesaimed at “preserving the open Internet” (i.e., network neutralityrules). As expected, the FCC voted to impose transparency, nondiscriminationand a no-blocking rule on broadband providers.The rules require wireline broadband service providers to treatlawful content in a “nondiscriminatory” manner. Likewise,service providers will be prohibited from blocking legal content,applications, services, and non-harmful devices. Broadbandservice providers also will be required to disclose their networkmanagement, performance characteristics, and commercialterms of their offerings. All of the new rules are subject to anexception for “reasonable network management.”The rules also do not specifically ban the practice of paidprioritization, but the FCC has stated that the practice isnot likely to be considered “reasonable.” The FCC willconsider that practice, and others, on a case-by-case basis,with the burden on the service provider to prove that thepractice is “reasonable.” The rules will not strictly prohibittiered pricing for consumer broadband access, but the FCCintends to monitor the practice.While not treated identically to wireline services, wirelessbroadband services will be subject to several open Internetrules as well, including a requirement to disclose networkmanagement practices, including device and application certificationprocedures and the criteria for placing restrictions onservices or applications. The rules also prohibit the blocking ofwebsites as well as access to applications that compete with thebroadband provider’s voice or video services.A number of members of Congress have announced theiropposition to the new rules, and it is expected that this debatewill continue into 2011 and beyond. ITWilliam B. Wilhelm is a partner and Jeffrey R. Strenkowskiis counsel at the global law firm of Bingham McCutchen LLP(www.bingham.com).GoTo:8 INTERNET TELEPHONY ® February 2011 Table of Contents • Ad IndexSubscribe FREE online at www.itmag.comGoTo:

NEWSIP Trunk-Unified Communications Summit @ ITEXPOGet the Facts About SIP Trunking and Unified CommunicationsLearn everything you need to know from the industry’s top experts atthese educational seminars, free for all ITEXPO attendees.LIVE DEMOS -- Watch as a SIP trunk is deployed live — on-site — in 20 minutes or less.Wednesday, February 2, 2011SIP Trunking Professional Development ProgramPRE-CONFERENCESERVICE PROVIDER WORKSHOPThe Case for SIP Trunking: How to MinimizeDeployment Costs and Maximize RevenueTuesday, February 1, 20111:00pm The Case for SIP Trunking1:30pm Delivering SIP to the Enterprise2:30pm The Value of a Service ProviderDemarcation Point3:30pm Ensuring Interoperability-- The Key to Service Revenue growth4:30pm Addressing Security Issues5:30pm Generating Revenue from HD Video6:30pm Cocktail receptionAll sessions inlcude Case Studies and Practial Solutions.Presenting companies: Bandwidth.com, Broadvox, EarthLinkBusiness, Ingate Systems, Intertex Data AB, Unified CommunicationsInteroperability Forum (UCIF)Moderator: Joel Maloff, Principal Consultant, Maloff NetResults9:00amThe State of SIP Trunking: A World View- SIP Trunking in Latin America and SIP Trunking in Europe10:00am Building for ROI11:00am Live Demo: Setting Up a Secure SIP Trunk11:30am The Service Provider Perspective12:30pm Telia: Lessons Learned from Across the Pond1:00pmTOWN HALL MEETING: SIP, UC and Security2:00pm The Need for an E-SBCThursday, February 3, 2011Unified Communications Day9:00am TOWN HALL MEETING: Unified Communications10:00am SIP: Unifying the Distributed Workforce11:00am Fax-over-IP12:00pm Unified Communications: The Future for Service Providers1:00pm Hosted Unified Communications2:00pm Enterprise-Centric Unified Communications3:00pm UC Across the BordersFriday, February 4, 2011SIP Trunk-Unified Communications Boot Camp9:00amSIP Trunking and Unified Communications forthe Sales and Marketing Professional10:00am SIP Trunk ”Basic Training” with IngateMiami Beach Convention Center, ITEXPO, Room A208For more information: http://www.ingate.com/SIP_Trunk_UC_Summit_Miami_2011.phpPlatinum Sponsors:Sponsors and Guest Speakers:

Viewpoint: Voice of the CustomerBy Elaine CascioHow Do You Measure the Customer Experience?As a customer advocate, I’m happy to seeso many organizations focused on improvingtheir customers’ experience. But wheneverI talk to customer experience professionals,they say they struggle with how toshow improvements and how to measure success. Often, theyfeel overwhelmed and worry that surveys, focus groups andother methods will be costly. Well, here are 10 ways to measurewhether you’re delivering a compelling customer experiencethat won’t break the bank.Quality monitor your speech self-service calls just as you doagent handled calls. Create scores and action plans. Doubleback with agents regularly to inform the customer experienceacross other channels. Examine trouble tickets and e-mails tounderstand patterns that can be addressed in self-service andother channels. Use simple web tools or more complex socialmedia tools to gather data on complaints and kudos.Not having success with after call surveys or robo calls? Trytexting a survey link to a customer’s phone immediately after atransaction. Keep the survey short and sweet.Understand why customers may use multiple channels andhow improving channel design can enable them to completetheir task on a single channel.Create baseline customer experience maps that you can use tomeasure success. Continue to map customer experiences acrosschannels for continuous improvement.Measure how well you meet customer expectations at key momentsof truth in the customer lifecycle.Understand the costs associated with key metrics – the cost of atransaction that isn’t once and done, on each channel and acrosschannels, and how much each customer complaint costs you.Finally, make sure that all of these roll up to clear measuresof success that your CEO understands. Measures should becustomer-centric, strategic – and make a difference in how thebusiness operates. ITElaine Cascio is a vice president at consulting firm VanguardCommunications Corp. (www.vanguard.net).Tech ScoreBy Jeff HudginsThe Advantage of Carrier Grade VirtualizationThe topic of carrier-grade virtualization firstemerged back in 2006. Granted the focusat that time was on carrier-grade Linux,but the seeds were planted for the futureof carrier-grade virtualization. Today, themigration to more packet-based services such as voice over IP andhigh-definition video are finally making carrier-grade virtualizationrelevant. The latest carrier- grade platforms now have moreprocessing cores, memory, and I/O than ever before, but cantelecommunications original equipment manufacturers realize thebenefits of using carrier-grade virtualization software? The potentialbenefits are reduced hardware infrastructure costs, improvedtime to market, and better energy efficiency.Service providers rely on carrier-grade redundant systemsto provide high availability for communications equipmentin their networks. To still meet the demands of the networkand capture the full benefits of carrier-grade virtualization,the OEM’s virtualization software must meet three criticalproperties. The first is performance. The software must havelow overhead and operate in real time. The second property isavailability. Fault isolation and high availability managementmust be present to support watchdog, error handling andnotifications. Third is serviceability. The health monitoring ofvirtual machines must provide advanced warning of VM failureevents. But just having highly available virtual machines isonly part of the solution. Adding elastic provisioning to virtualmachines allows the service provider to realize improved energyperformance during low usage times.According to Austin Hipes, director of field engineering atNEI, “through intelligent use of carrier-grade virtualizationsolutions and elastic provisioning techniques, OEMs can createhighly scalable platforms and eliminate unnecessary overprovisioning of resources for peak usage. Current advances inmulti-core processors, packet processors, and high throughputEthernet silicon make it possible to consolidate what previouslyrequired multiple specialized carrier-grade server platformsinto a single private cloud.”Final Score:In 2011, we will see another leap forward in the number ofcores available to software developers. Combining elastic provisioningwith highly available virtualization software will allowOEMs to develop carrier-grade virtualization platforms withthe level of performance, availability, and serviceability neededfor next-generation carrier networks. ITJeff Hudgins is vice president of product management at NEI Inc.(www.nei.com).GoTo:10 INTERNET TELEPHONY ® February 2011 Subscribe FREE online at www.itmag.comTable of Contents • Ad IndexGoTo:

Virtualization RealityBy Alan MurphyVirtual Server Farms: Distributed Applications in the CloudServer virtualization first gained a footholdin the data center by offering a production-readysolution to replace physicalservers one-to-one, typically referred to asP2V – physical to virtual. The benefits of P2V were immediate:less physical servers to manage; fewer physical servers tocycle; and upgrade on a fixed cycle, savings on energy, etc.Soon thereafter, enterprise-class virtual platforms allowed administratorsto push beyond one-to-one system replacement and consolidateat an exponential level: two-to-one, four-to-one, eight-to-one,as much as the virtual platform and available physical resourceswould allow. With advances like live migration, it was no longernecessary to keep so many individual servers running for a particularapplication, and new applications and services could be added tothe virtual platform. Virtual machine density – how many virtualmachines can run on one physical host server – became a commonword in enterprise IT lexicon, and now we’re seeing average densitylevels between 10:1 and 25:1. These are numbers that are fundamentallychanging data center server architecture and allowing newservices to be added as physical resources are virtualized.One thing that hasn’t changed within the data center, however, is theconcept of a server farm. A server farm is a cluster of like-tasked serversthat either offer redundant services for distributed load or serversthat are part of a complete application delivery chain: web tier, apptier, and data tier. For large-scale production deployments, applicationsare typically deployed across large server farms for redundancyand fault tolerance. In fact, thinking about applications in theparadigm of a farm of servers – be they physical or virtual – is still verymuch how we design and build data centers today. The fundamentalsof that distributed server farm model don’t change as those applicationclusters are virtualized and even as they move into the cloud.Virtualization agility is based on the model of a workload: a virtualizedresource that performs a specific task. When a web server, forexample, is moved from a physical server to a virtual machine, thatvirtual machine is said to be offering a web server workload; therole of that virtual machine is to run the web server workload andtypically not much else. As I’ve discussed here before, virtualizationenables a very discrete system of workload isolation. There’sno need to make a virtual machine run both web and e-mail serverworkloads because we can deploy a unique virtual machine for eachdiscrete web and e-mail workload. We’re able to take advantageof density and resource virtualization by separating and isolatingworkloads, giving us more granular control over how and where wedeploy those workloads across the virtual infrastructure.If we apply this same isolation model to the idea of the server farm,we can begin segmenting individual roles and responsibilities withinthe farm into discrete workloads. Using the three-tier system – webserver, application server, and data server – we can split up thephysical server farm into individual application-focused workloads.In other words, we can break up the physical web servers and applicationservers into virtual web server workloads and applicationserver workloads. On the surface we didn’t changed anything; we’restill keeping server farms clustered together, just in a denser virtualizedenvironment that allows us to take advantage of virtualizationbenefits across the entire server farm. The ability to isolate discreteworkloads within the virtual infrastructure becomes critical whenmoving those workloads to the cloud.Before an IT department moves an entire application to an offpremisescloud provider, they’re going to need to decide whatpieces of that application are going to move. Historically, that wasan easy task: everything must go. If an IT department was movingfrom an on-site data center to a hosted environment, it moved theentire server farm, lock, stock, and barrel. The off-premises cloudmodel – enabled by and through virtualization – however, givesIT the flexibility to isolate which workloads are going to moveand which workloads are going to stay. This allows IT to movegeographically certain application services without breaking upthe virtual server farm. One part of the server farm may reside onpremiseswhile another part is running off-premises. The applicationserver farm is intact even though the individual workloads aredistributed between multiple locations.The ability to isolatediscrete workloads withinthe virtual infrastructurebecomes critical whenmoving those workloadsto the cloud.The idea of the server farm is so ingrained in IT architectureand data center design, being able to use that same modelacross distributed workloads and cloud deployments becomesa necessity for a truly virtualized data center. Virtual serverfarms allow us to create a new distributed application model inthe cloud while still maintaining a server cluster paradigm weunderstand and are comfortable with. ITAlan Murphy is technical marketing manager of management andvirtualization solutions with F5 Networks (www.f5.com).GoTo:GoTo:12 INTERNET TELEPHONY ® February 2011 Table of Contents • Ad IndexSubscribe FREE online at www.itmag.com

Rethink TelecomThe Only Conference Where Telecom ProfessionalsCan Learn Fixed & Mobile Telecom Management Best PracticesTEM WMM 2011 is for telecom professionalswith responsibility for electing, reviewing,recommending or managing fixed or wirelesstelecom services and technology. Animpressive balance of educational, networkingand thought-leadership sessions covering theissues most important to you:Orlando, Florida February 14-16, 2011• Fixed & Mobile Expense Management• Productivity & New Technology• State of the Industry Update• Track Sessions and Panel Discussions• Industry Excellence Awards ProgramPLUSComplimentary training courses offered byAOTMP University earning up to 6 credit hoursgood towards AOTMP University Certificationwww.temwmm2011.com

Thinking IT ThroughBy David YedwabTwo 2011 Wildcards for ITMany of my industry colleagues already havewritten extensively about the key issues, opportunitiesand developments that IT will likelyhave to address in 2011. (By the way, whatever happened to the first decade of the 21stCentury anyway?). However, I have seen littleon two issues that I believe may take significant IT time, resourcesand budget during 2011. Both may be viewed as largely exogenous toyour major issues of delivering quality services to your end users.The two issues are:• the imminent exhaustion of IPV4 addresses, and the need totransition to IPV6 addressing; and• the impact of the net neutrality decision of the FCC, and thelegal and political turmoil it is likely to cause to business IT plans.First, while your enterprise’s private address space behind yourfirewalls/NATs may likely be OK during the transition toIPV6, your network and your users do connect across a WANand the public Internet to other address spaces (customers,partners, etc.) that may be affected during the transition.Some key questions that need to be asked:• Have you been assured by your service provider(s) that noneof your critical applications nor any of your planned transitionsto public or private clouds will be affected?• Have you been assured or notified by your equipmentprovider(s) as to whether any of your routing or switchingequipment (hardware and or software) needs to be upgraded?• And, the third question, when must we do something?At least you should be sure that you have comfortable answers tothese key questions and have a plan in place to react, if you need to.Regarding net neutrality, the concern is really whether your serviceproviders (traditional telcos, ISPs, MSPs and cloud providers) aregoing to be providing consistent levels of service or are going tobe distracted over potential business model changes stimulated bythe net neutrality ruling (initially likely to be more smoke in legalchallenges). And will wrangling over the ruling delay the launchof capabilities or services that enterprises might desire? And finally,let us not forget that these same service providers also are channelsto market for the many solutions offered by the UC vendors aswell as likely candidates to be providing cloud delivery of services– will these activities be changed or delayed?Hopefully both these issues ultimately will amount to little more thansmoke, but certainly they’re worth asking about to be sure that theyare not wild cards that will disrupt your plans and programs. ITDavid Yedwab is a founding partner in Market Strategy andAnalytics Partners LLC (www.mktstrategy-analytics.com).Let TMC help you execute your next Webinar. Contact Joe Fabiano for details about how you can use the power of TMC publicationsand TMCnet to draw a large number of qualified attendees. 203-852-6800 ext. 132 or jfabiano@tmcnet.com14 INTERNET TELEPHONY ® February 2011 Subscribe FREE online at www.itmag.com

Ask the SIP Trunk ExpertBy Steven JohnsonUnified Communications: Microsoft Lync and SIP TrunkingThis month at ITEXPO, our speakers atthe SIP Trunk-Unified CommunicationsSummit are addressing the key issues youneed to know to leverage SIP, SIP trunks and unified communicationsto help your business succeed. One of the hottesttopics is Microsoft Lync 2010.Like Microsoft Office Communications Server 2007, whichhas a tremendous installed base of users employing OCS SIPbasedcommunications, Microsoft Lync 2010 is not expectedto be natively compatible with SIP trunking.Why? Microsoft OCS and Lync have several requirements whendeploying SIP trunking. First is the use of TCP transport. TheTCP transport, as compared to UDP transport, provides a morereliable means of communication between services and can beeffective in unified communications. However, many SIP trunkservice providers deploy SIP trunking only using the UDP transport(referred to as a streaming protocol, as data is sent withoutconfirmation or receipt/delivery, whereas TCP is sent in small segmentsand confirmation is sent before the next segment is sent).Another common OCS and Lync requirement is the use offully qualified domain names in many to all of the SIP addressingfields. Again, many SIP trunk service providers deploy SIPtrunks using only IP addresses in the SIP addressing fields.Enterprise session border controllers, or E-SBCs, can solvethis problem. They sit at the edge of the network to providecontrol over the SIP traffic. Traditionally they were seen as justproviding firewalling protection – the security – for SIP-basedvoice networks. Today’s E-SBCs provide that security, whichis absolutely a critical function, and have evolved to serve as acrucial element in enabling SIP deployments.E-SBCs can provide a seamless format conversion of TCP toUDP, and change IPs to FQDNs, working hand-in-hand withthe ITSP service and Microsoft Lync 2010 solution.Stop by the free SIP Trunk-UC Summit at ITEXPO, which includesa full day focused on unified communications, and get thelatest from the experts and visionaries in the field. ITSteven Johnson is president of Ingate Systems (www.ingate.com).E911 WatchBy Nick MaierSIP and E911...It’s About TimeTwo recent announcements from voiceplatform vendors prove the industry is gettingserious about addressing the E911 issue for SIP endpoints.The first announcement from Microsoft was ablockbuster. With the launch of the new Microsoft LyncUnified Communications platform, SIP endpoints canrequest and hold their location within the enterprisenetwork as an object and, when a user dials 911, thelocation object is sent with the call to emergencydispatchers. This is the first commercial implementationof the National Emergency Number Association’s i3standard, which calls for endpoints to know their locationso that it can be sent with the voice call in the event of a911 emergency. Pretty cool.The second announcement came from Avaya with the launchof its Avaya Aura Session Manager Release 6.1. With SessionManager 6.1, a SIP endpoint registers with Session Manager,and the IP and MAC address of the endpoint are sent to athird-party application that can query the network to findthe exact location of the phone. The third-party softwarethen writes instructions back to the call server that tells ithow to route a 911 call. Session Manager 6.1 brings AvayaSIP endpoint capabilities in line with those Avaya H.323endpoints now enjoy.These two announcements testify to the importanceenterprises place on E911 capabilities. Enterprise customersexpect robust E911 capabilities for all endpoints includingSIP phones. In fact, many of these customers pushed backon voice platform providers that launched SIP endpointswithout E911, essentially saying: “We can’t move forwardwith SIP until E911 is automated as part of the solution.”Thankfully, the platform providers seem to have gottenthe message. ITNick Maier is senior vice president of RedSky Technologies(www.redskyE911.com).GoTo:16 INTERNET TELEPHONY ® February 2011 Subscribe FREE online at www.itmag.comTable of Contents • Ad IndexGoTo:

Infrastructure PeeringBy Hunter NewbyThe OSI Model – Investment by LayersAs complicated as the networked worldseems to be today there is actually a rathersimple way to break it all down – the opensystems interconnection model.From Wikipedia:“The Open Systems Interconnection model (OSI model) isa product of the Open Systems Interconnection effort at theInternational Organization for Standardization. It is a wayof sub-dividing a communications system into smaller partscalled layers. A layer is a collection of conceptually similarfunctions that provide services to the layer above it andreceives services from the layer below it. On each layer aninstance provides services to the instances at the layer aboveand requests service from the layer below.For example, a layer that provides error-free communicationsacross a network provides the path needed by applicationsabove it, while it calls the next lower layer to send and receivepackets that make up the contents of the path. Conceptuallytwo instances at one layer are connected by a horizontal protocolconnection on that layer.Most network protocols used in the market today are based onTCP/IP stacks.”application layer. Usually network and IT people that areresponsible for Ethernet and IP administration can performfunctions in the local and wide area at layers 2 and 3. Thesepeople are typically not application or software engineers,but they can get an office network going to support those applications.Software developers may have an understanding ofEthernet and IP, but that is not necessarily their expertise asthey focus more on programming languages in layer 7.Neither of these two groups of expertise posses subject matterexpertise on building the physical links that make all that theyknow and do possible.Infrastructure peering is, in essence, this layered model. It is thephysical infrastructure that supports the OSI stacks in the sameway that the physical human body supports the DNA within it.Of course, without the DNA, there is no purpose for the physical.The same can be said for physical objects of any kind and the lawsof physics. They are intertwined, and their relationship is inherent.Without acknowledging each and every law orlayer, and having a basic understanding andappreciation of each and its respective role, aprudent network plan cannot be effectuated.Most people in the networked world are familiar with theOSI model, but typically those that are experts in onelayer are not so well versed in the others. This is a result ofthe depth of each and the various functions, services andproviders that must be comprehended. The good news isthat the OSI model is a standard, and it is meant to allowfor the hand-off from one layer to the next in a seamlessfashion. So, basically, an expert in one particular layer neednot be an expert in another for the entire system to reachoptimal performance.Although there may be slight differences between layers atthe hand-off points, there are dramatic differences betweenfully separated layers such as the physical layer and theWithout acknowledging each and every law or layer, andhaving a basic understanding and appreciation of each andits respective role, a prudent network plan cannot be effectuated.The peering that is taking place, whether on a P2Plevel between people, or machines, or on a network to networkIP peering level, actually happens physically at oneor many points of infrastructure. When the lowest layer isoverlooked, or forgotten, even the best laid network planswill go awry. (In the old days of dial-up, the World-Wide-Wait and America-On-Hold sums it up. Today it would bethe impact of the iPhone on the AT&T wireless network.)One of the most important things in the world when makingany type of plan is predictability. Having the informationto know cause and effect, input and output, is theonly way to know and then mitigate the risk of loss, orfailure. These are the elements required to maximize theGoTo:18 INTERNET TELEPHONY ® February 2011 Subscribe FREE online at www.itmag.comTable of Contents • Ad IndexGoTo:

Infrastructure Peeringreturn on any investment. Each layer of the OSI modelis bound to this same principle in and of itself as muchas they are bound to it between and among each other.All investments in any aspect of information technology,devices, equipment and networks of all kinds public andprivate are therefore bound to this as well.In a totally local, fully private scenario where the endresult is to run a single application and only be connectedand functioning within a single environment and untoitself then perhaps some of the risk is already mitigated,but alas this is not the norm. In fact it is far from it. Thereality is that everything of any meaningful value to societyoutside of a lab is connected. To be disconnected is tobe non-existent.Unfortunately over the past ten years the vast majority ofbusinesses have been conditioned to not ask about anythingbeyond their own internal networks and to rely onthe public Internet and the ISPs to provide them access forinterconnection to all things not on their own IP networks.This encouraged ignorance has created a very detrimentalsituation in the United States called net neutrality. Thethe Internet. The Internet is not your broadband cableconnection. Your cable provider provides you access to theInternet. If you are an end user consumer, you may nothave many, or any, choices so therefore you are subject toyour providers’ discretion. This discretion is now what isin question with the FCC, but that is not and should notbe a question of the Internet itself.If “you” are a business, you might have other options, andif high-speed access to the Internet is something that yourbusiness requires to operate optimally then you will seek thebest possible connection even going to the extent of movingyour office location to a building or state that has a greaternumber of better, more economical options for access. Theissue is that both consumers and businesses are connectingto the same Internet, but rules being created to supposedlyhelp one group, the consumers, will have an impact on theother group, the businesses, or basically anything that is nota consumer. Unless….Fortunately the OSI model is a standard and it provides a levelof predictability for everyone that wishes to apply its rules.If the FCC truly wants to protect end users rights to “legal”The reality is that everything of any meaningfulvalue to society outside of a lab is connected.To be disconnected is to be non-existent.situation is that net neutrality has nothing to do with theInternet itself (in the realm of public layer 3 and up to layer7), but rather network access to the Internet (the physicallink, layer 1 and 2). The issue is that due to ignorance theFCC is now attempting to regulate the public Internet insteadof attempting to create a real plan to resolve the issueof independent, physical access to it.To make matters worse, no one can really have an educatedopinion about the subject since everyone has beenso misinformed for so many years. Being told the untruthrepeatedly by the mass media that VoIP means voice overthe Internet, and actually believing it, has contributedto our disastrous present reality. Internet protocol is notcontent (legal as defined by whom? Maybe WikiLeaks becomesdeemed an illegal terrorist website and gets blocked by the USGOV? That’s for another article) then all of those in favor ofbetter access to the Internet can organize and build it. This isthe basis of every community fiber network build in the U.S.and abroad including the Australian NBN.The tools and the plans are all out there. The return on theinvestment is known as long as there is a path to physicalinterconnection. A positive outcome through a proper planis as predictable as the negative impact of inaction. It is just amatter of knowledge and execution. ITHunter Newby is CEO of Allied Fiber (www.alliedfiber.com).Subscribe FREE online at www.itmag.comGoTo:GoTo:Table of Contents • Ad IndexFebruary 2011 INTERNET TELEPHONY ® 19

On Rad’s RadarBy Peter RadizeskiWhere’s the Beef?Agents are looking into 2011 with aweand wonder. They aren’t alone, as VARsand carriers also try to figure out a businessmodel for the future. The rapid adoptionof cloud-based services caught many by surprise.Agents and VARs have to figure out quickly where they fit in thecloud ecosystem. It could just be on the edge as the pipe. Carrierscurrently are looking at that dumb pipe position and sayingthere’s not a lot of value in being a dumb pipe provider. There’snot a lot of value in being a dumb pipe order taker either.The value is in understanding the ecosystem and the businessprocesses. There are choke points and weak points in the chainthat can allow for adding value.Value comes in the form of knowledge these days. Can youmake the on-boarding process easier? Can you help avoidpitfalls? Can you provide guidance in network design forredundancy? Will there be interoperability issues?One of the reasons that I promote niche marketing is thatyou can develop specialized industry know-how and lexicon.Federal and state regulations affect different industry sectors invarying ways. Being able to bring that kind of knowledge to aprospect is invaluable. It is the cornerstone of being an expert.Examples include PCI compliance for retail; HIPAA for healthcare; and GLBA for banking and finance. These examples also canbe turned into marketing. Seminars, webinars and news items canbe used in social media updates, e-mail campaigns, search enginemarketing and other ways to grab attention from prospects andcustomers – not just to sell them something but to teach themand add value not just to the services you sell but to their business.Voicemail, spam filters, noise and out of the office are preventingyou from getting the prospects attention. 2011 will requireyou to add value first. ITPeter Radizeski is head of telecom consulting agency RAD-INFO Inc. (http://rad-info.net/).http://tmcnet.com/58525.1McGraw To Sell PanTerra UCPanTerra Networks has signed an agreementwith McGraw Communications,a competitive local exchange carrier andprovider of voice, data and Internet servicessince 1996, to offer a private brandedversion of WorldSmart, PanTerra’s cloudbased unified communications serviceoffering. WorldSmart will be sold throughall of McGraw Communications’ channels.PanTerra’s WorldSmart includes unlimitedbusiness voice, unified messaging, fax,instant messaging, e-mail, file transfer,mobile text messaging and presence.www.panterranetworks.comwww.mcgrawcom.nethttp://tmcnet.com/58526.1Aastra USA to Resell 911 EnableNext-generation enterprise communicationsprovider Aastra USA has enteredinto a reseller agreement with 911 Enable,a provider of E911 solutions for the IPtelephony market. The agreement enablesAastra USA to provide its customerbase with a telephony solution that isintegrated with 911 Enable’s EmergencyGateway appliance, which offers secure,flexible and reliable support for nearlyevery leading IP PBX platform. TheEmergency Gateway is designed to enablelarge enterprises, college campuses andother organizations to track the locationof a distress call, and then relay theinformation to onsite security personneland emergency responders. The EGWprovides this service whether the call ismade from an organization’s campus, orfrom a branch office or a remote location.www.aastra.comwww.911enable.comhttp://tmcnet.com/58527.1Broadview Addresses Cloud SalesThree years ago, Broadview took what ithad learned about service delivery and usedthat rollout as a hosted application, nowsold in several different packages under theBroadspeed label. Today, the company isbuilding further on its success by jumpinginto the cloud market. It’s able to doso with confidence because the companyhas its own platform with code that can becustomized in-house to give the channelcommunity exactly what it needs, saysKevin Goodman, who heads up Broadview’schannel marketing and strategicdevelopment division.www.broadviewnet.comhttp://tmcnet.com/58528.1InsideView Signs On iGo2 GroupAustralian-based social technologyproduct and services company iGo2Group has joined InsideView’s PartnerProgram as a reseller and master agent tocompanies based in Asia-Pacific countries.InsideView offers solutions and servicesthat continuously aggregate and analyzerelevant, executive and corporate datafrom thousands of content sources touncover new sales opportunities; iGo2offers customers tailored social technologysolutions that range from methodologyconsulting to full social media implementations.“Asia Pacific is one of the mostactive regions in social media, and wesee our customers and partners makingstrategic investments in social CRM tohelp bring them to the next level,” saysMichael Green, CEO of iGo2.www.igo2group.com.auwww.insideview.comGoTo:20 INTERNET TELEPHONY ® February 2011 Table of Contents • Ad IndexSubscribe FREE online at www.itmag.comGoTo:

ENTERPRISENEWSEach NEWS snippet is more in-depth on our Web site.Point your browser to the URL above the story you wish to read.http://tmcnet.com/58532.1ActiveQoS Supports New HNS ServiceHughes Network Systems, a dealer ofbroadband satellite networks and services,offer anew managed services suite forenterprises that integrates voice, data andvideo over affordable broadband. Thenew offer is supported by ActiveQoS, anoptimization technology that Hughessays enables MPLS-like performance overhigh-speed, affordable DSL and cablebroadband connections. It allows real-timelatency sensitive apps to coexist harmoniouslywith other bandwidth-loving traffic.www.hughes.comhttp://tmcnet.com/58535.1Telepresence from Polycom IsLync InteroperablePolycom HDX series telepresence systemsand Polycom UC Intelligent Core Infrastructureare the industry’s first telepresencesolution designed to be fully interoperablewith Microsoft Lync, according to companyofficials. Lync offers a single interfacethat unites voice; IM/presence; and audio,video, and web conferencing. That allowsfor a richer, more contextual offering, anda single identity, making it easier and moreefficient for users to find contacts, checktheir availability and connect.www.microsoft.comwww.polycom.comhttp://tmcnet.com/58538.1IBM: 3D to Come to TelepresenceThe next five years will see rapid adoptionof 3D technologies. For instance,3D interfaces, like those in the movies,will let users interact with 3D hologramsof their friends in real time, according toIBM. In fact, IBM scientists are workingto improve video chat to becomeholography chat or 3D telepresence.The technique uses light beams scatteredfrom objects and reconstructs a pictureof that object, similar to what humaneyes use to visualize our surroundings.www.ibm.comhttp://tmcnet.com/58533.1Digital Ingenuity Snapped UpBy VantageVantage Communications, a provider ofhosted unified communications services,has acquired the assets, technology andcustomer base of Digital Ingenuity, along-established Philadelphia-basedVoIP provider.Officials with Vantage saidthat in addition to furtheringits nationwide leadershiprole with the acquisitionof several internationallyrecognized customers,the company will furtherreinforce its presence in thePhiladelphia market, addingto its ever growing customerbase in the region.Companyofficials said that as a resultof the deal Vantage also willexpand its vertical leadershipin the education, medicaland insurance industries.Vantage expects to continueto grow through targeted acquisitionsnationwide as well as via increased salesthrough the ever-growing Vantage SolutionProvider indirect sales channel.www.digitalingenuity.comwww.vantageip.comhttp://tmcnet.com/58534.1SUNY Picks MicrosoftMicrosoft Live@edu suite of onlinecommunications and collaborationtools will now be used to serve the 64campuses of the State University ofNew York (SUNY). As a result, SUNYstudents will have access to advancedonline software, including hosted e-mail, calendars, online storage, OfficeWeb Apps, instant messaging, documentsharing and videoconferencing,among other services. Sig Behrens,general manager for U.S. Education atMicrosoft, says that SUNY is joining agrowing class of higher education institutionsthat are committed to careerreadiness and making sure its studentsare able to enter the workforce and hitthe ground running. By using Live@edu to communicate with their friendsand professors, submit homework,write reports, prepare presentations,and share online documents for classprojects, students are gaining experienceand software skills employers are lookingfor, he adds. Monroe CommunityCollege, one of the largest colleges inthe SUNY system, was one of the firstto rollout Live@edu to students threeyears ago.www.suny.eduhttp://tmcnet.com/58536.1Court Awards Millions to OracleThe bitter fight between Oracle and SAPover copyright infringement got morebitter with courts agreeing SAP owes Oracle$16.5 million in interest on the $1.3billion award Oracle received. While lessthan the $211.7 million Oracle sought,Oracle also will get reimbursed by SAPfor $120 million in attorney fees.www.oracle.comwww.sap.comhttp://tmcnet.com/58537.1IE9 Lauded for Standards SupportMicrosoft Corp. will release the nextflavor of its web browser this year.Currently in beta, IE9 has beenstreamlined and overhauled from version8. The beta has received kudos forits better support of web standards, anarea in which Microsofthas been lacking in thepast. In particular, IE9is trying to get ahead ofthe curve by supportingHTML5. Though it has been sheddingsome market share to other browsers,such as Firefox and Chrome, IE stilldominates, especially in the enterprisearena.www.microsoft.com22 INTERNET TELEPHONY ® GoTo:GoTo:February 2011 Subscribe FREE online at www.itmag.comTable of Contents • Ad Index

SERVICE PROVIDERNEWSEach NEWS snippet is more in-depth on our web site.Point your browser to the URL above the story you wish to read.http://tmcnet.com/58541.1Rackspace Hosting Buys CloudkickWith all the new entrants in the hosting/cloud communications space and thegrowth in cloud computing in the datacenter, pressure for players to consolidateand expand, and to deliver morescalable management solutions, seem tobe building. On this front, RackspaceHosting recently announced plans tobuy Cloudkick. Rackspace is a specialistin hosting and cloud computing.Cloudkick makes web applications forcloud-server management.www.rackspace.comhttp://tmcnet.com/58544.1China Says ‘No’ ToNon-Incumbent VoIPInternet phone services other than thoseprovided by China Telecom and ChinaUnicom have been made illegal, whichis expected to make services like Skypeunavailable in the country, People’s Dailysays. The decision seems clearly aimed atmaintaining a duopoly of such servicesfor the two state-run communicationscompanies, while simultaneously tighteningcontrol of content and communicationswithin the country. China isnot the first country to declare Skype orother services illegal. The InternationalTelecommunications Union reportedin 2007 that VoIP was explicitly legalin dozens of countries (50 or so), but asyou can imagine, that leaves scores ofcountries where it is not.www.chinatelecom-h.comwww.chinaunicom.com.hkhttp://tmcnet.com/58540.1GENBAND Buys Cedar PointLess than eight months after closing its acquisitionof Nortel CVAS, GENBAND announcedits purchase of Cedar Point for anundisclosed sum.Cedar Point, which has7.5million lines in service globally, sells theSAFARI C3 Multimedia Switching System,a SIP-based VoIP switch that is compliantwith CableLab’s PacketCable specificationsand popular with the cable TV companies.While GENBAND moved into the No.1 cable market spot with its acquisition ofCVAS, Cedar Point (which at the time ofthe CVAS deal claimed 15 percent marketshare) brings to the table such marqueecableco customers as Comcast, Liberty,Charter and Kabel Deutschland (the leadingcableco in Germany). It also has as itscustomers various smaller cable companiesin the Caribbean, says Mehmet Balos,executive vice president and chief marketingofficer at GENBAND.www.genband.comhttp://tmcnet.com/58542.1The Skype Crash – Cause and EffectOn Wednesday, Dec. 22, a cluster of supportservers responsible for offline instant messagingbecame overloaded. As a result of thisoverload, some Skype clients received delayedresponses from the overloaded servers. In aversion of the Skype for Windows client (version5.0.0152), the delayed responses fromthe overloaded servers were not properlyprocessed, causing Windows clients runningthe affected version to crash. Around 50 percentof all Skype users globally were runningthe 5.0.0.152 version of Skype for Windows,and the crashes caused approximately 40percent of those clients to fail.www.skype.comhttp://tmcnet.com/58543.1VoIP Outfit Gets Its Ojo WorkingVoX Communications Corp., a supplier ofwholesale voice over IP telephone servicesand smartphone applications, has introducedthe Ojo Vision Digital Video Phoneand service as a core product offering toits retail and wholesale customerbase. The company, a wholly ownedsubsidiary of Pervasip Corp., ismarketing the voice and video solutionas a home phone replacementto consumers, and as a business-classcommercial solution tosmall and medium-sizebusiness customers. Inaddition to videocalling, each plan includesfeatures like caller ID, call waitingand three-way calling, as well as advancedfeatures such as three-way videoconferencing,connecting to a large screen LCD orTV, and unlimited video calling.www.voxcorp.nethttp://tmcnet.com/58563.1AOE Supports NewService-Centric ApproachADTRAN Inc. has unveiled a managementsolution called the AdvancedOperational Environment, or AOE. Thecompany describes the solution, whichbrings element management systems, anOSS gateway and service managementunder one umbrella, as a managementframework focused on service delivery andoperational improvement that abstractshardware from the network manager’suser interface. David Williams, who’sin charge of business development forAOE, says in light of changing dynamicsin the marketplace and customer needs,ADTRAN is moving from a manager ofhardware to a manager of systems. Thekey goals of AOE are to enable automatedservice activation, by offering integrationwith network operators’ existing gear andbilling, provisioning and other operationalsupport systems; to support the move to aservice-centric approach to management,by abstracting hardware out of the equation;to deliver a new level of system logicthat distills data down to a few actionableitems; and to let that all happen within amultivendor environment, by providingstandards-based interfaces.www.adtran.com24 INTERNET TELEPHONY ® February 2011 GoTo:GoTo:Subscribe FREE online at www.itmag.comTable of Contents • Ad Index

WIRELESSNEWSEach NEWS snippet is more in-depth on our web site.Point your browser to the URL above the story you wish to read.http://tmcnet.com/58545.1Covad Wireless Goes to TelePacificTelePacific Communications, a carrier thatserves customers throughout California andNevada, has signed a definitive agreementto buy MegaPath’s NextWeb Inc. subsidiarydba Covad Wireless. A broadband fixedwireless carrier operating in Californiaand Nevada, Covad Wireless will enableTelePacific to expand its SMB services intothe fixed wireless market with a complementarynetwork footprint. Transactionbenefits include increased availability ofhigh- bandwidth products to customers, theability to provision customers more quickly,and last mile assets, which reduces dependencyon incumbent local exchange carriers.TelePacific is all set to gain approximately3,500 profitable broadband fixed wirelessbusiness customers in California, Nevadaand suburban Chicago through the all-cashpurchase of capital stock.www.telepacific.comhttp://tmcnet.com/58547.1NSN to Close Motorola DealThis QuarterPending regulatory approval from China,Nokia Siemens Networks expects tocomplete its acquisition of the majority ofMotorola’s public carrier wireless networkinfrastructure assets this quarter. Initially,when the deal was announced on July 19,2010, NSN expected to complete closingactivities by the end of 2010. However,the delay in regulatory approval from theAnti-Monopoly Bureau of the Ministry ofCommerce of China, which is continuingits review process, pushed back the timeline.According to the Finland-based company,all other necessary regulatory clearanceshave been obtained, which include the U.S.,European Union, Brazil, Japan, Russia,South Africa, Taiwan and Turkey.www.nokiasiemensnetworks.comhttp://tmcnet.com/58546.1AT&T Expands Wi-FiAs the popularity of Wi-Fi continues togrow as more and more consumers adoptWiFi-enabled devices, AT&T late lastyear revealed plans to expand its hotzonesin major markets, including NewYork City and San Francisco, before theend of 2010. Some media outlets havereported that the deployments are inlarge part a reaction to complaints ofdropped calls from cell phone customersin certain metropolitan markets. The expansionwill start with AT&T’s existingTimes Square Wi-Fi hotzone and newhotzones near Rockefeller Center and St.Patrick’s Cathedral. In addition, AT&Twill launch a Wi-Fi hotzone in San Francisco’spopular Embarcadero Center.www.att.comhttp://tmcnet.com/58548.1Alteva ExecTalks MobileIn a recent interview withTMC’s Stefania Viscusi,William Bumbernick,chief innovation officerat Alteva, said: “As serviceproviders evolve to offerdifferent flavors of themobile VoIP product, wewill see changes in callingplans, features and phonecapabilities. End userswill greatly benefit fromthose changes and overtime that will change themobile communications environment. Itwill no longer be about phones, but moreabout their applications. It won’t be handsetsand mobile devices, but more abouthow voice and/or video communications,SMS or MMS, presence, integrates intoyour hard phones, softphones, smartphonesand other mobile devices – theywill all become business process-enabledcommunications, and it won’t just belimited to mobile VoIP.”www.altevatel.comhttp://tmcnet.com/58550.1Forrester Maps OutNavigation OpportunityNavigation solutions powered by smartphonesare the fastest-growing categoryof personal navigation devices, growingfaster than in-car units or stand-alone devices,according to Forrester Research. Butchanges in the navigation device marketalso illustrate a recurring theme in themobile business: the complicated revenueecosystem, where application providers,device manufacturers and service providerscompete to secure more of the revenuestream. More than one-third of consumers(37 percent) own a navigation solution,including standalone portable navigationdevices from Garmin or TomTom, a phonebasedapplication like Google Maps Navigation,or a solution built into their car, saysForrester Research. That represents a growthrate of 18 percent from the 32 percent whoowned a navigation solution in 2009 and a34 percent growth rate since 2008.www.forrester.comhttp://tmcnet.com/58549.1Google Offer Streamlines AT&TAndroid ExperiencePurchasing the apps you want for yoursmartphone or tablet computing deviceshould be an easy few-click process,but Android users that are also AT&Tcustomers know this hasn’t always beenthe case. Fortunately, those customerscan now enjoya much morestreamlinedprocess forpurchasingtheappstheywant.AndroidAT&Tcustomersused to have topull out a creditcard and type inthe entire sequenceof numbers each and every time theywanted to purchase an app. But nowGoogle has introduced an AT&T DirectCarrier Billing option specifically forthese customers.www.att.comwww.google.comGoTo:26 INTERNET TELEPHONY ® February 2011 Table of Contents • Ad IndexSubscribe FREE online at www.itmag.comGoTo:

Personal TelepresenceWork from AnywhereVidyo has changed the way video conferencing works - providing natural, HD-qualitycommunication that works where you do - in the office, on the road, at home - over theInternet, even wirelessly. Stay connected globally with natural face-to-face communication.Learn more about this revolution in video conferencing at www.vidyo.com and follow us onTwitter: @vidyo.

TELECOM EXPENSEMANAGEMENTNEWSEach NEWS snippet is more in-depth on our Web site.Point your browser to the URL above the story you wish to read.http://tmcnet.com/58553.1Wireless Experts Adds Tempus-RexTempus-Rex has signed a master agent agreement with NewYork-based Wireless Experts. The latter company specializes inthe provision of cost-effective cellular management and costreduction solutions for the major U.S. wireless carriers AT&TWireless, Sprint, T-Mobile and Verizon Wireless. This allianceis expected to help Tempus-Rex make inroads in the Americanprofessional services market.www.tempus-rex.comhttp://tmcnet.com/58554.1JAB Wireless Selects OptionEaseOptionEase Inc., a developer of on-demand software-as-a-serviceapplications that enable fair market value accounting andcompliance, has provided its offerings to JAB Wireless Broadband.Jab, a provider of Internet and voice over IP telephoneservices, will use OptionEase for delivering monthly equity reports,recording option and warrant expenses, and completingannual audits in a quick manner. OptionEase provides a rangeof end-to-end equity management tools to more than 500 privateVC-funded and multinational public corporations. Basedin Colorado, JAB Wireless offers wireless broadband Internetand digital voice telephone service to residential and businesscustomers in Colorado, Wyoming, Utah, Idaho, and Texas.www.jabbroadband.comwww.optionease.comhttp://tmcnet.com/58555.1In-Stat Offers Forecast for App-Based VoIP SpendingA recent research report by In-Stat entitled, “U.S. BusinessSpending by Size of Business and Vertical, 2009–2014: BusinessIP Communications” indicates that application-basedvoice over IP spending could increase nearly 60 percent by2014. The largest growth in VoIP spending is coming from theprofessional services and health care and social services verticalmarkets. Over the next five years, it is anticipated that businessesfrom SOHO to enterprise will increase their applications-basedVoIP spending by nearly 60 percent. While theSOHO market will see the largest decline in overall wirelinevoice spending declining by 6 percent from 2010 to 2014, theoverall VoIP spending might increase to 52 percent during thesame time, says In-Stat.www.instat.comhttp://tmcnet.com/58556.1Insight Forecasts Post-2011 Pickup in Private LinesDemand for new telecommunications private lines is likely torebound after 2011, as demand for new 4G wireless applicationsincreases. The growth in leased point-to-point circuitswill resume in 2013, despite expected little growth in 2011, accordingto Insight Research. The current market size of the privateline services is $36 billion. Telecom private lines are usedby wireless carriers to link their towers to landline networks.www.insight-corp.comGoTo:28 INTERNET TELEPHONY ® February 2011 Table of Contents • Ad IndexSubscribe FREE online at www.itmag.comGoTo:

Amdocs is dedicated to helping serviceproviders realize their potential in theconnected world. Using your existing assets– your subscriber data, your network andyour infrastructure – Amdocs can createnew value for your company.It starts with the ability to create anddeliver superior customer experiences.That’s why our unique customer experiencesystems (CES) approach combines leadingbusiness- and operational-support systems,results-driven services and unmatchedindustry expertise.DO MOREIN THECONNECTEDWORLDEXPAND QUICKERDRIVE EXPERIENCERUN LEANERSimply put, Amdocs enables serviceproviders to take advantage of new businessopportunities faster, differentiate throughpersonalized, real-time customer experiences,and build leaner, more agile operations in theconnected world.To learn more, visit www.amdocs.com.CUSTOMER EXPERIENCESYSTEMS INNOVATION© 2010 Amdocs. All Rights Reserved.

By Paula BernierOpenERP Delivers Flexible BusinessApps to SMBsAfive-year-oldcompany called OpenERP is riding the wave of avariety of hot technological trends including ERP applications, opensource and software as a service.OpenERP caters to small and mediumbusinesses like Beija-Flor Jean, a SouthCarolina-based fashion outfit that suppliesBrazilian-made jeans to about 300boutiques in the U.S. Beija-Flor has seena 50 percent cost savings after adoptingan OpenERP solution.Beija-Flor is just one of OpenERP’smore than 500 customers – andOpenERP’s software sees more than1,000 downloads daily. The ERPcompany says companies of this sizeare starting to look for ERP suites toreplace Quickbooks and other homegrownsolutions, but they don’t havethe resources to go with a solutionfrom Oracle or SAP. That’s whereOpenERP comes in.Going with OpenERP offers customersmore flexibility to customize theirMore About OpenERP v6• Customers can start an ERPproject and see the benefits inonly a few months.• Users find needed informationin just a few clicks, improvingsoftware acceptance.• More than 100 featureshave been added, making v6very comprehensive and yetso simple.• Customers can start withone application and in justa few minutes add new applicationswhen they feel it’sright for them.Source: Accentureapplications and go from premisesbasedto SaaS-based solutions (andvice versa) than other systems, saysMarc Laporte, COO of the company.And he says the company’s solutions –which include ERP implementation,customization costs and consulting– are typically 40 to 60 percent lessexpensive than competitive offers. (Hesays OpenERP offers its solution for$39 per user per month vs. competitorswho tend to charge in the $100to $150 per user per month range. Fora 25-user company with an on-siteimplementation, he says OpenERPcharges $3,800 per year for a solutionwith a warranty, security alerts and amigration report.)These benefits and price points arepossible, he says, because OpenERP isbased on open source software, whichmeans no licensing costs, and becausethe company’s solutions are based onPYTHON, which is a new generationlanguage that is extremely flexible. Forexample, if a client wanted to add newfields, or change some of the workflows,or add some additional ERPwork, that addition would not requirehard coding, Laporte says.OpenERP last month launched Open-ERP v6, a major upgrade for its businessapplications, which include CRM,purchase management, manufacturing,warehouse management, project management,accounting, human resourcesand more. The software has been testedand improved by a global community ofopen source developers who contributedmore than 800 suggestions, enhancementsand fixes to the software.Marc LaPorteThree key things Laporte pointed outabout version 6 of the OpenERP solutionare its flexibility, its ability to bedeployed in both on premises and SaaSbasedimplementations, and its usability.To the first point, he says a customercould deploy logistics or CRM, for example,and customize the app to matchthe current need, and a few monthslater could implement with a few clicksadditional applications – and have all ofthe above be integrated. That means userscan start with what they want and geta return on their short-term investment,but still have the flexibility to expand theapps later as needed. “I believe that we’rethe only one that can do that,” he says.As mentioned earlier, the OpenERPsolution is now available both forSaaS-based and on-site scenarios.“And what is more important, youcan switch from one to another at anytime,” Laporte adds.GoTo:GoTo:30 INTERNET TELEPHONY ® February 2011 Table of Contents • Ad Index Subscribe FREE online at www.itmag.com

To address usability, OpenERP provides both simplifiedand expanded menus to its rich software offer, he says. Thatmeans users don’t have to get lost in the weeds of complexityjust to do a simple task. It also set up the system so it offersa single solution with all the apps needed for a particularjob position, like that of a purchasing manager.“OpenERP v6 is a major breakthrough in ERP simplicity andease of deployment,” says Laporte. “For the first time, companiescan build an ERP system at their own pace, enjoy theshort-term benefits of starting with a single application andthen build end-to-end integration as they deploy additional applicationsover time. No other vendor can provide this kind ofintegration in just a few clicks.”OpenERP is based in Belgium, has a large R&D facility inIndia and offices in San Jose, Calif. In March 2010, Open-ERP had a presence, through its channel partners, in 20countries. That’s now expanded to more than 50 countries.The company continues to recruit channel partners. IThttp://tmcnet.com/58558.1Makara Acquired By Red HatRed Hat has acquired Makara, a developerof deployment and managementsolutions for apps in the cloud. Makara’stechnologies will help accelerate thedevelopment of Red Hat’s Platform-asa-Servicesolution. Red Hat says it willmake Red Hat PaaS available as softwareoffered as a service in public or privateclouds. The company says such a stepwill assist developers and organizationsas they build, deploy and manage applications.www.redhat.comhttp://tmcnet.com/58559.1Android AdvancesAccording to AndroLib’s latest statistics,more than 2.5 billion apps have beendownloaded in the Android Market.By its definition, an app for Androidincludes live wallpapers, widget apps,soundboards, ringtones, and other similarapplications. The Android mobileoperating system was initially developedby Android, Inc., which was boughtby Google in 2005 and is based upona modified version of the Linux kernel.Unit sales for Android OS smartphonesranked first among all smartphone OShandsets sold in the U.S. in the secondand third quarters of 2010, with a thirdquarter market share of 43.6 percent.www.google.comhttp://tmcnet.com/58560.1KDE Embraces OINOpen Invention Network, a collaborativeenterprise that enables innovationin open source and an increasinglyvibrant ecosystem around Linux,extended its community with thesigning of KDE as a licensee. KDE isan international technology team thatcreates free and open source softwarefor desktop and portable computing.Adriaan de Groot, vice president ofKDE, comments that the companyviews an OIN license as one of the keymethods through which open sourceinnovators can deter patent aggression,and KDE is committed to freedomof action in Linux. Patents owned byOpen Invention Network are availableroyalty-free to any company, institutionor individual that agrees not to assert itspatents against the Linux System.www.openinventionnetwork.comhttp://tmcnet.com/58561.1UC Provider Karel Gets eZuce LicenseKarel Electronics has signed an OEMagreement to license eZuce’s openUCsoftware and build integrated unifiedcommunications solutions for worldwideenterprise markets. The agreement grantsKarel rights to license eZuce’s openUCsoftware for inclusion in its upcomingUC solutions, fully-integrated alongwith its own branded PBXs, phones,servers, and media gateways. Karel willmarket its UC solutions worldwideunder its own brand. Additionally Karelwill have exclusive licensing and resellerrights to openUC within the Turkishmarketplace.www.ezuce.comwww.karel-electronics.comhttp://tmcnet.com/58562.1NXP, Google IntegrateOpen Source StackNXP Semiconductors has announceda strategic collaboration with GoogleInc. to provide a complete opensource software stack for Near FieldCommunications. According to NXP,the NFC stack will be fully integratedand validated on Gingerbread, thelatest version of Google’s Androidoperating system. Google also integratedNXP’s NFC controller PN544into the newly launched Nexus Sphone, co-developed by Google andSamsung. BlackBerry maker Researchin Motion has hinted that it also willsupport NFC in future products.www.nxp.comSubscribe FREE online at www.itmag.comGoTo:GoTo:Table of Contents • Ad IndexFebruary 2011 INTERNET TELEPHONY ® 31

Cover StoryThe Connected HomeCarriers, Vendors Address Home Automation, SecurityBy Paula BernierFolks in the industry have talked about the connectedhome for years, but various new developmentscould mean that the connected home forthe average American is moving closer to reality.With the economy as it is, and the “greening” of America,more consumers now are looking to lower their energyconsumption and costs. Meanwhile, telephone and cable TVcompanies are under threat by the over-the-top providers,satellite TV and each other. Delivering home automation solutionscan provide a service provider with a whole new revenuestream and give it one more thing to tie customers into itsservice offering.Verizon is among the service providers readying to introducea home monitoring and control service. The service, whichthe company demonstrated to press at last month’s ConsumerElectronics Show, is now in trial with less than 1,000 Verizonemployees whose homes are on the company’s DSL or FiOSnetworks in New Jersey, says Ann Shaub, director of consumerproduct management at Verizon. If all goes as expected, she says,Verizon will launch the service commercially across the company’snetwork footprint at the end of the first quarter of 2011.The service will enable customers to use their smartphones,computers and/or FiOS TV services to lock doors remotely; seewhat’s going on at home via networked cameras; and adjust,control and set their appliances, lights and thermostats.32 INTERNET TELEPHONY ® February 2011 Subscribe FREE online at www.itmag.com

Cover StoryVerizon’s Home Monitoring and Control interface allows thecustomer to turn off an individual lamp, for example, getan energy reading on that particular lamp, and even view agraphic that indicates how that energy usage compares to otherproducts, explains Hassane Bouhia, group manager of Verizonbroadband solutions. Customers also can tap into the Verizoninterface to see their total home energy consumption and gettips on how to realize energy savings.Shaub adds that Verizon won’t say that its service will lower theconsumer’s energy costs, but it will give them the tools to maketheir own decisions around energy consumption.While it can be interesting to look at your energy consumption,few want to make a full-time job out of it, so the Verizonservice enables consumers to create various “modes” for homeautomation, says Bouhia. For example, a vacation mode couldallow for lights to be turned on and off automatically at certaintimes of the day or night.The service also has some wireless tie ins. For example, if theuser wants, he or she can receive text messages if, for example,there is activity on his or her home security camera. Also,there’s a mobile application for the Home Monitoring andControl service, so customers can have the same experience ontheir mobile as they would accessing the interface via a computeror FiOS-enabled TV.Verizon is also keenly focused on validating the customerexperience and service set up during the Home Monitoringand Control service trial, adds Shaub. The company has variouskits customers can select from that allow for control andmonitoring of select parts of the home – such as light fixturesor the home camera for self-service security – as well as a wholehome solution. She adds that Z-Wave technology allows forplug-and-play functionality of these various Home Monitoringand Control kits.As discussed in the October issue of INTERNET TELE-PHONY (page 6), Z-Wave stemmed from a technology calledZensys, now owned by Sigma Designs, that employs wirelessmesh network technology that can be used in the home. Thesolution has been in the market for eight years and millions ofproducts – from locks to thermostats to light switches – basedon it have been shipped, says Mary Miller, director of marketingfor the Z-Wave Alliance.“It’s really bringing home control to the masses,” Miller says,adding that if you’ve ever seen an Apple commercial in whicha vacationing family uses an application to turn off their homelights remotely, you’ve seen a Z-Wave demo.Sam Lucero, practice director for M2M Connectivity atABI Research, says until now home automation has been aniche business aimed at those with $100,000 to spend orat do-it-yourself technophiles. The Verizon service, whichis based on the 4Home platform (which Motorola Mobilitybought last month), makes home automation and controlaccessible to the average consumer, unlike solutions fromcompanies like Control4 or Exceptional Innovation, whichare more advanced platforms aimed at a specialty distributors,or AMX or Crestron Electronics Inc., which are aimeda luxury home installations, he says.Of course, Verizon is not the only service provider dabblingin home automation and control, he adds. Comcast is usinga platform from iControl, a company in which the cablecoand other big names like security firm ADT, Cisco, IntelCapital and General Electric have invested. In NovemberiControl announced a merger with another home automationoutfit called uControl. The newly combined entity,which leverages ZigBee and Z-Wave technology and well asiPhone and Android apps, keeps the iControl name, leadershipand headquarters.And, according to reports, AT&T recently bought homeautomation company Xanboo. However, the company may betrying to downplay the purchase, as information on the dealis not available on either company’s website and AT&T didn’trespond to INTERNET TELEPHONY’s request for commenton the matter.While every service provider’s home automation offer willbe a little different, Lucero says it looks as though some ofthe cablecos will train staff on installation of such servicesand deliver fully monitored, UL-listed security offers aspart of the mix. That may be because of their choice of theplatform from iControl, which has a strong security bent.Meanwhile, on the telco side, players tend to want to takea more hands-off approach to the security aspect, insteadoffering consumers the ability to monitor their own homesthrough telco-provided cameras and interfaces.Meanwhile, traditional security companies like ADT areexpanding beyond their core business to deliver home automationservices and tools that allow customers to control remotelytheir blinds, home appliances and the like.Verizon has not yet announced the pricing for its home automationservices, but Shaud says it will be in the “sub double-digitrange.” She declines to comment on the pricing for the kits.ABI Research’s Lucero says such services could bring in $20 to$30 a month of recurring revenues for service providers. Andhe expects more service providers to jump into home automationand monitoring services in the year ahead.Home automation and control vendors are also moving forwardwith initiatives that should make Jetson-like homes more accessibleto your everyday Joe. For example, Lucero says, Control4 is in talkswith consumer electronics vendors to port its software into varioushome electronics products such a TVs and set-top boxes. ITGoTo:GoTo:34 INTERNET TELEPHONY ® February 2011 Table of Contents • Ad IndexSubscribe FREE online at www.itmag.com

Cover StoryBy Paula BernierCross-Platform Solutions &Home Networking HubsVendors Grapple to Take Control of the Whole Home ExperienceAmericans love their TVs. They also love theircomputers, their smartphones, their tablets, andtheir movies and games. But wouldn’t it be nice ifthe different experiences and content consumers access onthese various devices were more integrated? That’s exactlywhere we’re headed, and everyone from Cisco SystemsInc. to Microsoft Corp. is moving on the opportunity.Cisco moved forward on this front when it unveiled Videoscapelast month at the Consumer Electronics Show in LasVegas. New elements of Videoscape include, in the home, theVideoscape media gateway for the integration of voice, linearand online video, high-speed data, Wi-Fi and network trafficrouting; the Videoscape IP set-top box, engineered to supportall video forms delivered to a TV, including pay TV, broadcastchannels, premium channels, VoD and the Web; and Videoscapesoftware clients that extend the Videoscape experiencesto a wide variety of home and mobile devices, from connectedTVs to tablets, smartphones and more. It also includes theVideoscape Media Suite, which offers full life-cycle contentmanagement so that service providers can efficiently and costeffectivelymanage and publish content across multiple screens,and the Cisco Conductor for Videoscape, which orchestratesXbox360EliteBSGoTo:GoTo:36 INTERNET TELEPHONY ® February 2011 Table of Contents • Ad IndexSubscribe FREE online at www.itmag.com

Cover Storyvarious services and subscriber-managementfunctions across the cloud, the networkand client devices. All of the aboveare part of Cisco’s medianet architecture,and work in conjunction with its existingportfolio of network products.John Chambers, chairman and CEO ofCisco, which in late 2005 announcedplans to buy major set-top box companyScientific Atlanta, emphasized how Videoscapewill change the TV experiencefor consumers.“Video will be the next voice,” he said,noting that by 2014 more than 90 percentof consumer Internet traffic will bevideo, and video will increase sevenfold.Videoscape will address this new videotrend and transform the TV experienceby allowing customers to access both thetraditional content they’re used to; aswell as subscription-based programming,including content from over-the-topproviders; and DVD movies and programs,he said. In describing this, Ciscoshowed a TV screen with an interfacecategorizing the various content types(not unlike the Apple TV interface) aswell as a “friends feed” that displayedvideo messages from others as those messagesarrived.Chambers then demonstrated how aCisco media gateway, which handles allkinds of traffic, including voice, and therecently unveiled Cisco umi, could allowhim and a buddy to send one anothervideo messages about college basketballand, if they wanted, to tie other video ordata in with those communications.“Mobility is going to be a huge part ofit,” Chambers added.He said Videoscape will make theuser interface consistent across all userdevices, including all of the above-mentionedthings as well as gaming devices,etc. It also keeps all devices in sync soif, for example, a consumer gets a videomessage from a friend, that message willappear both on the user’s laptop, on hisTV, and on his phone.But the delivery of the integrated homecommunications experience will notbe delivered by Cisco alone, Chambersemphasized. Rather, it will involvean ecosystem of partners, includingservice providers, he said, noting thatTelstra was in the audience at the Ciscopress conference and is a Cisco serviceprovider partner. However, Chambersdidn’t comment on how, when or evenwhether Telstra is using or plans to usethe Videoscape solutions.“Service providers can do for the TVexperience what mobile Internet did forthe mobile phone,” he said.Of course, it is Microsoft that providesthe middleware for many of the leadingtelco TV deployments. But when it cameto Steve Ballmer’s speech at the ConsumerElectronics Show, the Microsoft CEOinstead talked about how the Xbox ispositioned as the hub for home communications,and how Microsoft’s Windows7 and Windows Phone 7 software bringmobility and other important functionalityinto the mix.The Xbox launched a decade ago. Thatwas followed by Xbox Live, whichbrought the cloud and social entertainmentinto the mix. Xbox LIVE nowboasts 30 million members. RecentlyMicrosoft introduced KINECT forXbox 360, a product that allows gamingwithout the need for a remote controland which “opens the experience to thewhole family,” he said. Ballmer notedthat 8 million KINECT sensors havebeen sold. And a story quoting WedbushSecurities analyst Michael Pachter saysthat in December the Xbox 360 saw a 91pecent boost to 2.5 million units sold.Ballmer at CES also revealed that this yearMicrosoft will go on to bring KINECT capabilitiesto Netflix and Hulu on Xbox LIVE.That means users will be able to access andcontrol that content by waving their handsand arms. Microsoft also demonstrated howthe Zune store, which offers movies andmusic, lets customers order and manipulatetheir context without a controller, via bodymovement and/or voice commands.BallmerBallmer went on to reveal a new KINECTcapability called avatarKINECT that presentsan on-screen version of an individual andtracks the facial movements of that personso the avatar smiles, raises its eyebrows andmakes other facial moves as the person doesso. (Think Mii, but with facial expressions.)This spring avatarKINECT will be free forall Xbox LIVE gold members, he said.Considering that the Xbox has evolvedfrom a gaming platform to a device thatcan be used to access other content likemovies and enable social networking,it is “becoming the hub of your livingroom,” he concluded. Of course, it’s justone of several multifunctional gamingplatforms out there.Ballmer and other Microsoft presenterswent on to talk about how the Windows7 Phone, now allows customers to enjoyXbox LIVE on the go. He added thatan update to Windows 7 Phone, whichlaunched just two months ago, will becoming in the next few months and willinclude copy and paste functionality, offerperformance improvements, and will besupported on Sprint and Verizon networks.“Whatever device you use – now or in thefuture – Windows will be there,” he said. ITGoTo:38 INTERNET TELEPHONY ® February 2011 Subscribe FREE online at www.itmag.comTable of Contents • Ad IndexGoTo:

Cover StoryBy Paula BernierIn-Home ConnectivityWireless, G.hn Solutions Address Residential NetworkingPeople have become accustomed to the connectedlifestyle and, therefore, expect to be able to tapinto the network from any corner of their homesand with good performance. With that in mind, manyequipment suppliers are working on new solutions toextend Wi-Fi into the corners of our homes that currentlyhave no or spotty coverage, and industry groupsare trying to advance technology that leverages in-homewiring to expand connectivity further.For example, Netgear Inc. introduced the Universal WiFiRange Extender, which increases the coverage of an existinghome network and plugs directly into an electrical outlet.G.hn is backedby variouscompaniesincluding Intel,Lantiq, Marvell,Sigma Designs,Texas Instrumentsand others.Netgear also unveiled a wide varietyof other gear, includingvarious routers.The mobile broadbandrouter, orMBR1000, is anew wirelessrouter with4G mobilebroadbandsupport.Verizonwas highlightingthe productat CES,and BellCanada is alreadyusing itin commercialdeployments.The N600 DualBand WirelessGigabit Router– Premium Edition,meanwhile, adds to thecompany’s previous product in thiscategory by bringing new features such as clear channelselector; ReadyShare printer and quick start; and steadystream HD, which starts streaming videos faster with lessbuffering delay and maximizes bandwidth. Along withthis new product, the company introduced the NetgearGenie, a home network dashboard application throughwhich consumers can connect to, control and monitortheir home networks. (For more on home automation andmonitoring solutions, see story on page 32.)Netgear’s N600 Wireless Dual Band Gigabit ADSL modemrouter, meanwhile, brings together the functionality of multipledevices in a single box. It allows Internet access via ADSLor a gigabit Ethernet port, has a four-port gigabit switch,ReadyShare storage access with two USB ports, a DLNA mediaserver, and more.And the N750 Wireless Dual Band Gigabit Router, whichoffers connectivity of up to 450mbps, is designed forHD video streaming, simultaneous downloads and highqualityonline gaming. The dual band technology meansinterference isn’t a problem and helps ensure high speedsand good range.The company also introduced a variety of other products inthe wireless accessory arena, Powerline AV solutions; a homemedia storage product; and a digital media player.Elsewhere on the home networking front, the HomeGridForum is promoting an ITU home networking standard calledG.hn that uses existing in-home wiring to carry traffic atgigabit speeds.G.hn is backed by various companies including Intel, Lantiq,Marvell, Sigma Designs, Texas Instruments and others.HomeGrid Forum President Matthew Theall tells INTER-NET TELEPHONY that Lantiq and Sigma Designs expect toship G.hn compliant silicon this quarter, meaning that by thesecond half of this year service providers will be able to deployG.hn-based solutions.While there are plenty of home networking technologies,including MoCA (which Verizon is currently using for itsFiOS deployments) and HomePlug, out there, Theall saystelcos typically go with the ITU standard, and in this casethat’s G.hn. AT&T, BT, China Telecom and internationaloperator Telefonica already have pledged to deploy G.hn,he adds.“The G.hn standard is going to affect any consumer device,product or service that connects with the home using eithercoaxial, phone or power cables,” Theall says. “It’s going to beexciting, it’s going to be lifestyle changing for people across theworld and it’s all happening now.” ITGoTo:GoTo:40 INTERNET TELEPHONY ® February 2011 Table of Contents • Ad IndexSubscribe FREE online at www.itmag.com

Cover StoryBy Paula BernierAlcatel Lucent, Partners Show AppsAimed at Driving Retail SalesQuestion: What do Americans like to do duringtheir leisure time when they’re not at homewatching TV, playing an online game, texting,or cruising the Internet?Answer: It’s a trick question, because there are at least threecorrect answers: shopping, driving, or eating and drinking.With all this in mind, Alcatel Lucent and its ng connectprogram partners, have come up with a handful of revenuegeneratingapplications for services providers that addressthe above-mentioned activities and tend to focus on LTEtechnology. Laureen R. Cook, vice president of 4G/LTEstrategy-emerging technology at Alcatel Lucent, explainsthat while the applications have yet to be commerciallydeployed, they could be ready to launch very quickly if aninterested party stepped forward. What’s more, she adds,the group has worked with BellLabs’ revenue group to offercost modeling for each of these applications.Among the ng connect applications demonstrated at lastmonth’s Consumer Electronics Show was The Connected Car,which Alcatel Lucent put together with partner QNX SoftwareSystems, which offers a real-time embedded OS.This includes in-vehicle infotainment and advanced safetyfeatures, but while the car is in drive the driver has noaccess to the entertainment, notes Cook. Each seat in thevehicle (in this case it was a Toyota) has its own screen,through which passengers can make a phone call, and havetheir own unique views into their own selections of games,ng Connect CES 2011 Virtual Personal StylistGoTo:GoTo:42 INTERNET TELEPHONY ® February 2011 Table of Contents • Ad Index Subscribe FREE online at www.itmag.com

widgets, movies and other content. They also have theability to pull content from their home-based devicesand to purchase content from online portals. Eachpassenger has a Bluetooth headset, so as to reduce driverdistraction, Cook says. The Connected Car includes itsown Wi-Fi hotspot. And the vehicle’s interface ties intothe user’s home gateway so driver and passengers can dohome energy monitoring and control remotely. Of course,a GPS system is also part of the mix, and the relatedapplication not only provides directions, but offers quicklinks and maps to nearby banks, coffee spots, gas stations,hospitals and malls.Once uptake of LTE, which companies like Verizon juststarted rolling out late last year, hits 60 percent nationwide,Cook says she expects car manufacturers to support thisapplication set.A second application demonstrated by the ng connect programin Alcatel Lucent’s CES booth was the Virtual Venue.The venue in this case could be any public venue, like amuseum, a theater or a sports arena. In the case of demo,the venue was a baseball park. LTE connectivity withinthis park, explains Cook, could allow fans to easily bepushed or actively tap into data and video related to thelocation, the team, the game and/or the players. Visitorscould also use their wireless connectivity to order foodfrom the concession and have it delivered to their seats.And if they didn’t want to wait in a long line at the giftshop, fans could use their wireless connections and thevenue app (which could show products in 3D) to make apurchase and have the product(s) delivered to their homes.Cook emphasizes that this and all the applications discussedhere are all about generating new content for retaillocations and their partners.Virtual Stylist is perhaps the most interesting andmulti-faceted app of the bunch. It brings together alengthy list of partners, which includes Samsung andVidyo, among others.The idea here is that it allows a person to walk into a dressingroom in which there’s high-tech equipment that createsa look-alike avatar of the shopper and can display variousclothing and makeup on that avatar, which can then besaved by the shopper in a “virtual wallet” for later viewingand sharing. This demo also showed the shopper interactingwith a stylist via an HD teleconference.signage from MediaTile and LTE connectivity enabled byAlcatel Lucent gear to provide what Cook calls a “humankiosk”. The idea is to offer folks access to a remote expertso they can get more information on products, help withtroubleshooting a product, and/or communications intheir native tongue.In a separate area in its CES booth, Alcatel Lucentshowed a digital sign in table format. Two people wereusing their cellular phones as controllers to play a gameon the digital sign.Other applications demonstrated included Global Bazaar, amall-based kiosk that lets shoppers view, order and pay forproducts from around the world, and the Media Hotspot.The former app’s interface includes a 3D map of the worldthat drills down to what products are available from thatgeography, and a link to allow shoppers to initiate a telepresenceconference call with a representative to talk in realtime. The Media Hotspot, meanwhile, is a media jukeboxthat could allow retailers to bump up their sales by offeringcustomers the ability to buy music while they’re in line tobuy a coffee, for example, says Cook. IT“Toll Free Provisioning Made Easy”Toll FreeLeast Cost Routing (LCR)& ProvisioningIf you are a Carrier, Toll Free RespOrg,or Reseller, we can help you!• Toll Free Number Management, Provisioning, &Route Optimization Software Solution• 8MS is Used by Over 75 RespOrgs to Manage30% of all Toll Free Numbers in the Industry• Save Money Immediately Using CSF’s Toll FreeLCR Software!This can enable a retail outlet to expand its revenues bothby enabling shoppers to consider and make a purchaseeven after they’ve left the store. It also makes reorderingsimple, says Cook.The Virtual Concierge, meanwhile, leverages digitalCSF Corporation Contactwww.csfcorp.com8MSsales@csfcorp.com+1.732.302.0222IT Expo Booth #729Comptel Booth #518Channel PartnersBooth #1438Subscribe FREE online at www.itmag.comGoTo:GoTo:Table of Contents • Ad IndexFebruary 2011 INTERNET TELEPHONY ® 43

Feature StoryThe Long and the Short of IPv6We’re Not There Yet, But Soon It Will Be an Imperative,Not a ChoiceBy Paula BernierThe communications industry has been talkingfor a decade about the threat of IPv4 addressexhaust and the need to move to IPv6. Yet whilemany service providers today support IPv6, the vast majorityof their customers have not made the transition.Why? As it turns out, IPv6 is suffering from somethingof a chicken-and-egg problem.Dr. Shankar Narayanaswamy, vice president of networkarchitecture at Reliance Globalcom, which in late Februaryannounced the launch of IPv6 as a feature enhancement to itsIP Transit product portfolio, says most organizations don’t yetsee the urgency of moving to this new IP addressing scheme.That’s because some in the industry have created workaroundslike classless interdomain routing to get around IPv4 exhaust.Perhaps more importantly, though, it’s because content companiesfor the most part haven’t moved to IPv6, he says.“I think that’s the biggest hurdle,” says Narayanaswamy, referringto the fact that most content companies – like onlineblogs, magazines, and other purveyors of information – havenot yet gone IPv6.Once these workarounds are no longer practical, and oncecontent providers are no longer able to reach the customersthey want to address, the case for IPv6 will become clear, saysNarayanaswamy of Reliance Globalcom, which sells services tocarriers as well as direct to enterprises.More About IPv6• It offers an address space of 128 bits as compared to32 bits in IPv4.• It will provide virtually unlimited IP addresses for thefuture, expanding the number of possible addressesfrom approximately 4 billion with IPv4 to roughly340 trillion.• It also enables, improved network configuration,security, scalability, mobility, enhanced administrationand manageability for global organizations.Source: Reliance GlobalcomAs you probably already know, as new endpoints like smartphonesand tablets proliferate, there’s a growing need for IP addresses.In fact, many experts forecast that the pool of IPv4 addresseswill empty out later this year. Narayanaswamy explainsthat means that while content companies will be able to reachexisting endpoints with their offerings, when newer devicesthat rely on the IPv6 addressing scheme try to tap into theirsites, they’ll come up dry. And when that starts to happen, orthe threat of that reality draws nearer, content companies arelikely to get moving on IPv6, he indicates.Despite the apparent lack of demand for IPv6, many serviceproviders have gone ahead and taken the IPv6 plunge.In addition to Reliance Globalcom, in November Cox Communicationsannounced it is prepared to support IPv6. Thecompany is conducting active trials with Cox Business customersand plans to extend the trials to its residential product line.“By migrating to IPv6, Cox is future-proofing its network, systemsand products,” says Jason Weil, principal architect at CoxCommunications. “As a digital voice, video, Internet and commercialservice provider, we are committed to a seamless transition,so our customers experience the same service in the futurethat they enjoy today. Cox’s dual-stack IPv6 deployment allowscustomers the ability to continue leveraging their current IPv4capability while incrementally adding the IPv6 support requiredfor the next generation of network devices and applications.”Also in November, CableLabs revealed that it had successfullycompleted a PacketCable 2.0 SIP call over IPv6 during atwo-week IPv6 interoperability event Oct. 11-22. This was thefourth in a series of semi-annual IPv6 interoperability events.Representatives from 17 companies worked together to test IPv6interoperability in a range of products including DOCSIS 3.0cable modems, DOCSIS 2.0+IPv6 cable modems, cable modemtermination systems, PacketCable E-DVAs, e-set-top boxes, provisioningservers, home gateways, large-scale NAT servers, andtest tools. Participants also tested DOCSIS IPv6 provisioning,Internet video streaming, eRouter and standalone home routerconfiguration, and interoperability with PCs running WindowsXP, Windows 7, Mac OS X, and Linux. In addition, CableLabsdemonstrated NAT444 and Dual-Stack Lite, two importantIPv4/IPv6 coexistence technologies.Companies that participated included A10, Arris, Broadcom,Cisco, Comcast, Cox, D-Link, Incognito, Motorola, SCTE,Shenick, Spirent, STMicroelectronics, Technicolor, Texas Instruments,Ubee, and the University of New Hampshire Interop Lab.“Suppliers have demonstrated significant progress in their supportfor IPv6,” says Chris Donley, project director of networkGoTo:44 INTERNET TELEPHONY ® February 2011 Table of Contents • Ad IndexSubscribe FREE online at www.itmag.comGoTo:

Feature Storyprotocols at CableLabs. “This is a very important technologyfor cable operators, and it is encouraging to see such a strongcommitment from the industry’s supply community.”However, according to Narayanaswamy, the barrier to supportIPv6 is not all that high for service providers. He says it’s typicallysimply a matter of the ISP selecting the IPv6 configurationoption on their existing gear.While many service providers have embraced IPv6, some majorenterprises and government agencies have only “dabbled”in IPv6, Narayanaswamy says, with governmental entities andglobal enterprise customers the most in tune with the pendingIPv4 exhaust. He adds that he’s unaware of any customer thathas made a wholesale move to IPv6.Voas says that because the size of the addresses and headers onpackets change with the move to IPv6, database cells may not be bigenough to support new longer addresses. For example, if an organizationuses a particular database to generate reports off of a securitydevice, those reports have fields in them designed for IPv4.“The push from the government is that they recognize convertingto v6 is not going to be a small effort, and they wantto get well ahead of the curve, they don’t want to get caught atthe end,” says Voas. “It takes time.”Cisco Systems, which has been a key company in the effort tomove this new addressing scheme forward, says that the U.S.,Brazil, France, Germany and Japan are among the countries“aggressively transitioning to IPv6.”While many service providers have embracedIPv6, some major enterprises and governmentagencies have only “dabbled” in IPv6.According to INTERNET TELEPHONY’s sources, governmentagencies are somewhat ahead of the curve in adoptingIPv6 given the federal government’s directive that all U.S.government agencies must upgrade their IT infrastructures tosupport the new addressing scheme.The deadline of the mandate has shifted over time, but around Juneof last year the government indicated it would no longer push backthis requirement, says Dennis Voas, manager for security solutionsat Enterasys Networks, a Siemens Enterprise CommunicationsCompany. (The company provides wired and wireless networkinfrastructure and security solutions. In December EnterasysNetworks announced the latest release of the Enterasys IntrusionPrevention Solution, which features patented distributed intrusionprevention technology that simultaneously addresses the widestvariety of network and host-based threats, now extends its networkprotection to enterprises deploying the IPv6 standard.)Michele Araujo, director of product management at Enterasys,adds that at first the mandate was for IPv6 compatible solutions,meaning that traffic had to be able to run over an IPv6with no inspection, but that it evolved to require networks beIPv6 addressable, meaning inspection must be included.Araujo and Voas agree with Narayanaswamy of Reliance Globalcomthat outside the federal government and service providers, thereseems to be very little sense of urgency around IPv6. But whileNarayanaswamy says that the move to IPv6 is no great shakes, atleast not for the service providers, the Enterasys employees indicatethat the change is a pretty big deal from a software point of view.“Government agencies, institutions and commercial companiesaround the world are committed to the operational deploymentand use of IPv6,” says Brad Boston, senior vice presidentof the global government solutions group at Cisco.The company, which says it has pioneered IPv6 technology since itsinception in 1996 and announced in November that it leads in totalUSGv6 certification for routers, switches and firewalls, is introducingnew features in its ASR 1000 Series routers, use cases, and professionalservices to help customers transition to IPv6. Additionally, Cisco notesit is the first technology vendor to be certified by the IPv6 Forum tooffer IPv6 education and certification for information technologyprofessionals. And it has developed IPv6 professional services to helpcustomers successfully transition to IPv6 with a portfolio designed tomeet customer needs throughout the network lifecycle, from planningand design to deployment and optimization.“Our leadership, attested by industry and government certifications,underscores an architectural commitment to IPv6 across theboard – from our devices to our applications and professional services,”says Boston. “Our unique knowledge and experience willhelp our customers move up to the next generation of networkingapplications and operating systems in order to dramaticallyenhance communication, collaboration and mobility.”Adds Jeanne Beliveau-Dunn, vice president and generalmanager at Learning@Cisco: “The need for networking talentcapable of designing, managing and implementing IPv6will grow in importance as the availability of IPv4 networkaddresses is depleted.” ITGoTo:GoTo:46 INTERNET TELEPHONY ® February 2011 Table of Contents • Ad IndexSubscribe FREE online at www.itmag.com

My NetVanta ® UC Story.Edward Lee is a promotional representation. Actual case studies available at adtran.com/UC_DOCMy name is Edward Lee and I run a small business. It’s a big deal to me. Andhaving a successful business means being able to do business moreefficiently than your competition. You have to think faster, act faster, andrespond faster. You have to communicate faster.That’s why NetVanta UC is such a powerful tool formy business.With the Find Me/Follow Me feature fromNetVanta UC, I never worry aboutmissing a call or an opportunityfor new business. Even at theairport, waiting for a flight, I canhave messages sent directlyto my cell phone. I can see afaxed purchase order andimmediately send it to my• Unified Communications tailored toyour businesscontracts department via email. I can do• Integrate communications withthis all before my flight takes off – just asbusiness applications• Increase workforce efficiency easily as if I was sitting at my desk in theand response timeoffice. NetVanta UC ensures that I not only• Automate to cut cost andcomplexityrun my business but I grow my business – andthat’s a big deal.Discover ADTRAN’s Big Deal for Small Business and get a complete VoIPcommunications system with NetVanta UC for less than $99 a month.*Find your Big Deal at www.adtran.com/UC_SMBVisit us on:*Includes NetVanta 7100 with UC. Based on lease price of $3,695 or $98.88 per month with approved credit. Some restrictions may apply.EN918A041510IT

Feature StoryBy Ian ColvilleThe Cloud – The Development Environmentfor the Future of CommunicationsIn the beginning, the Internet was conceptualized asa way to interconnect multiple computers, and thescientists who used them, for the advancement of scienceand technology. Today’s Internet has surpassed thatfundamental purpose by evolving into the primary communicationmedium that connects nearly everybody toeverything. It is ubiquitous, efficient, and forever evolving.The perfect illustration of this maturation is the growth ofvoice over IP technology. When first introduced, VoIP waspositioned as the perfect solution to reduce toll charges. Butwhen customers baulked at the high costs associated withintegrating the first series of IP PBXs, it took a while for thetechnology to find its footing. Once it was discovered thatincredibly robust applications like linking to remote locationsand collaboration tools were optimized in an IP environment,interest began to increase. And when companies realized therewas a profound ROI by collapsing voice and data networksinto a single infrastructure, the technology really took off.And now, history is repeating itself. As the Internet continuesto evolve and mature, the cloud concept is the most recentiteration garnering attention. Characteristic of the name, thecloud is difficult to define or pin down. For some, the cloudis just a new name for the same connectivity medium thatunderpins the Internet itself. However, in reality, the cloud isa temporal destination: a place where computing resources areavailable to execute tasks and generate results. Not a destinationin a brick and mortar sense, the cloud is more a destinationof a malleable nature that adjusts to the demand andapplies the appropriate resources to match the need. Connectivityno longer has to be from point A to point B, now it canbe from point A to point It Doesn’t Matter.In telecommunications, cloud-based services take a large stepbeyond traditional hosted services by providing near limitlessscalability, physical and geographic diversity, and operationalresilience that are not commonly available in a brick-andmortarhosted offering. Hosted telephony services targeted tomost enterprises rely on a dedicated connection to a telephonyserver or call manager that is located at the service providerpremises. Most service providers then employ strategies such asphysical redundancy and failover capability to ensure reliabilityin the event of a catastrophic system failure. But, by the verynature of the services being hosted from a single physical location,connectivity can still be at risk. Hosting services in thecloud mitigates these hazards by employing resources locatedin dispersed locations that act in concert across the Internet.Ian ColvilleAdditionally, the distributed nature of the compute resourcesin the cloud can provide an elastic resource without the capitaland operational expenses associated with in-house systems.Cloud-based resources provide nearly limitless scaling fordevelopment activities, which oftentimes place severe peakdemands on compute resources. For the more mundanedaily operations of an enterprise, the cost benefits are realizedthrough virtual right-sizing of resources to meet the immediateneed. Whether computer power is needed to support thewidely varied demands of development, or the more predictablefluctuations in telecom usage of a typical enterprise,cloud-based service providers can easily support pay-as-you-gosupply models that adapt to their immediate needs.Amazon’s Elastic Compute Cloud (EC2) is one such platform,which goes a long way toward eliminating the risks and costsassociated with managing dedicated computing resources andinfrastructure. The ability to expand and reduce resource utilizationon the fly enables a multitude of advantages for serviceproviders and developers. The latter group, in particular, gainthe freedom to focus their energies on innovating and creatingnew applications tailored to address the changing landscape ofcommerce in the Internet-powered world.GoTo:GoTo:48 INTERNET TELEPHONY ® February 2011 Table of Contents • Ad IndexSubscribe FREE online at www.itmag.com

Feature StoryThe compute resource platform – or virtual machines – providedin the cloud form the foundation of the next generationof application development. But, as with every other technologyparadigm, there are multiple layers required to deliver onthe promise of developing in the cloud. These layers addressessential business requirements, such as connecting to legacynetworks; supporting a broad array of protocols and codecs;and maintaining vital security and operational functions.Fundamentally, telecom applications manage various formsof digitized communications signals – voice, fax, video, andothers – collectively referred to as media, for a multitude ofpurposes. Manipulation of the digitized media traditionallyhas been done by dedicated hardware or server-based mediaprocessing engines. These media processors each have uniqueprogramming requirements and most often require the developerto have intimate knowledge of the programming interfaceand the C or C++ language.Enabling development in the cloud necessitates a shift fromcomplex programming languages like C to higher-level scriptinglanguages and web services APIs, making media processingmore accessible to developers who are looking to create communicationsapplications that can reach beyond the traditionaltelephony base. Opening the door to a broader scope of developerswill have a dramatic influence on the type and variety ofapplication-layer service offerings in the marketplace.At this point, the cloud provides flexible compute resourcesand application programming interfaces that enable developersto go down the path that leads to new services and functionalities.Yet there are some fundamental requirements that mustbe managed for providers to deliver on the promise of a cloudbasedenterprise service. The global nature of business necessitatesthe ability to integrate and manipulate media acrossdisparate network types and accommodate many differentcommunications protocols.The final layer of the development toolkit should cover thefeatures and functions that are commonly used in everydaybusiness. Making and receiving voice calls, multi-party conferencing,contact center capabilities, call recording and playback,automated voice prompts, call transfer and hold, voice recognitionand DTMF receiving are among the basic services uponwhich customers rely.Heavier reliance on cloud-based communications servicesbrings with it an increased risk of intrusion or eavesdroppingon sensitive conversations or transactions. Securingsensitive information in place or in flight is a challenge forevery business. It is critical that every ongoing developmentof cloud-based applications should include capabilities toincorporate secure protocols and encryption techniques asthey become available.Whether for regulatory reasons, or just prudent businesspractice, concern for the security of confidential and sensitiveinformation is prominent for nearly every business. A concernshared by many is that the data in the cloud is somehow lesssecure than data held in a system on the corporate premises.Cloud-based service providers mitigate this concern with theimplementation of secure access and encryption protocols andschemes that provide data security on a par with or better thanthat employed by many enterprises.Cloud-based systems are comprised of multiple elements thatact in concert. A necessity in such an environment is replicationof data and rigorous version and operational control of allcompute resources. A key benefit of the homogeneity of thesesystems is that it limits exposure to attacks and hacking byvirtue of maintaining all machines at the same level of securityand encryption technology.There is a broad spectrum of access and usage models forcloud-based applications. The broadest use is the public cloudthat provides limitless virtual resources made available on demand.In this public model, the user has access to many sharedresources in a multi-tenant operational sense with absolutesufficiency of resources as needed.Private cloud services are somewhat akin to a VPN connectionemployed by enterprises to enable remote connection insidethe firewall. Use of a private cloud can reduce operationalcosts with cloud-based compute resources, but also addressesconcerns about data security and control.In a hybrid scenario, a defined set of resources are segmentedfrom the public cloud infrastructure and dedicated to exclusiveuse. This scheme provides the enterprise with the look and feelachieved by building its own cloud without the up-front costs.With all of the layers in place, and the cloud scheme thatbest fits the business’s needs, the cloud becomes an extremelypowerful environment for creating the next wave of communicationsapplications and services. The promise of the cloudas the next big step in the ongoing evolution of communicationstechnology is becoming a reality. We can only guesswhat doors will be opened by the innovation that will beenabled. But if history is a guide, the success of cloud-basedservices will once again come down to nimble, visionary andcreative providers who can leverage this platform to deliverinnovations that can tangibly satisfy the needs and challengesof both businesses and consumers.Learn more about Aculab’s take on cloud communications byattending a keynote delivered by Aculab’s founder and CEOAlan Pound at ITEXPO on Thursday, Feb. 3 at 10 a.m. ITIan Colville is product manager at Aculab (www.aculab.com).GoTo:GoTo:50 INTERNET TELEPHONY ® February 2011 Table of Contents • Ad Index Subscribe FREE online at www.itmag.com

Archived • View Today!Omhtm – Unlocking the Open MarketPotential for Cdma DevicesSponsored by:Archived • View Today!The Economics of Customer Experience:New Study Reveals the Secrets with StrativitySponsored by:http://www.tmcnet.com/webinar/QUALCOMM_11_01http://www.tmcnet.com/webinar/Market_Tools_12_01Archived • View Today!Scaling the Backhaul for LTE,Quickly and WirelesslyArchived • View Today!Cybersecurity 101Sponsored by:Sponsored by:http://www.tmcnet.com/webinar/ECI_11_01http://www.tmcnet.com/webinar/Level3_11_01Archived • View Today!The Art of Turning Raw Test Data Into BiArchived • View Today!Wireless Backhaul. Doing it Right:Exploring Backhaul Topology StrategiesSponsored by:Sponsored by:http://www.tmcnet.com/webinar/QualiSystems_11_01http://www.tmcnet.com/webinar/ceragon_10_01

Feature StoryBy Paula BernierA New Take on ImprovingWebsite PerformanceWhile facilities-based wireless network operatorsare busy optimizing their networks andservices for the mobile data barrage, companiescontinue to optimize their websites so users on bothmobile and fixed connections and endpoints have a betterexperience during their virtual visits. One companyhelping them with that is Strangeloop.Strangeloop designs, builds, installs, and supports hardwareand software solutions that accelerate the performance of websitesand web-based applications.After founding content management company Iron Point in 2002and selling it four years later to Active Network, Joshua Bixbyin 2006 joined forces with his identical twin, Jonathan, and twoother business partners to establish Strangeloop. Joshua is presidentof Strangeloop; Jonathan is CEO. The private company had125 customers as of late last year, has $11.5 million in financing,and expected to reach profitability by 2010.During his time at Iron Point, Bixby says customers alwayswanted the sites the company built for them to be faster andmore feature rich. So, he set out to “create a magic box thatwould make everything faster.”Most people think about website optimization in terms oftaking what the server gives you, and figuring out how to makeit faster. Strangeloop, meanwhile, approaches the problem byworking with the “parcel” – unpacking it, optimizing it, andsending it, says Bixby.Specifically, Strangeloop’s solutions improve websiteperformance by minimizing the number of round trips,decreasing payload by removing unneeded content, andoptimizing how the browser and images are rendered. Italso automatically rewrites to a CDM, flushes the bufferearly and does preloading.Today Strangeloop offers solution to customers both as aservice and in the form of appliances that customers caninstall and manage from their own data centers. Travelocityis among the customers that subscribe to Strangeloop’sservice-based solution. Petco and VISA are among the rosterof customers that have purchased and installed the Strangeloopappliance.Although the costs of these solutions depend on a customer’sparticular requirement, a mid-sized business using two appliancescould expect to spend about $60,000, while a mid-tiercloud customer might pay between $3,500 and $5,000 amonth for the Strangeloop service.Strangeloop’s “magic box”GoTo:GoTo:52 INTERNET TELEPHONY ® February 2011 Table of Contents • Ad IndexSubscribe FREE online at www.itmag.com

Unified email, im, VOiP telePhOne and Pbx sOftware as a serViceHOSTEDFROMAll you need is a computer and an internet connection for fully unified communicationsLEARN MORE AT WWW.INTERMEDIA.NET/BIGUC OR CALL 800-379-7729

Feature StoryStrangeloop PresidentJoshua Bixbypages as it was able to at the outset. Google allocates either aset amount of time, or a set amount of data, for crawling eachsite. The more pages that Google can crawl within these limitations,the better a site’s ranking will be.Expediting a website’s rendering also can improve page viewsfor and revenues from the site.If every major online retailer in the U.S. were to implementthis acceleration this year, Bixby said during an interview withINTERNET TELEPHONY in late 2010, it would generate anadditional $25 billion in revenue.AOL found that visitors in the top ten percentile of site speedviewed 50 percent more pages than visitors in the bottom tenpercentile. On average, visitors to optimized sites view 9 percentmore pages than visitors to un-optimized sites.Microsoft’s Bing conducted a test wherein it slowed downits own site by two seconds. Users made almost 2 percentfewer queries, clicked 3.75 percent less often, and reportedbeing significantly less satisfied with their overall experience.Conversely, speeding up the site by 2 seconds resulted in a 5percent revenue increase. Bixby adds that Shopzilla, meanwhile,decreased its average page load time from 6 seconds to1.2 seconds and experienced a 12 percent increase in revenueand a 25 percent increase in page views.Whatever the model to which a customer subscribes, in theend, it’s all about making web pages render faster to resultin better business for Strangeloop’s customers, says Bixby.Improving website performance, he adds, gets more people toa site, keeps them there longer, and results in a larger and morefrequent number e-commerce transactions for the site.So how fast is fast enough when it comes to website rendering?Well, that’s depends on who you talk to. Google has the internalmandate to make every site 100 milliseconds, Bixby says,but right now the “Barbie standard” is two seconds.Bixby calls it the “Barbie standard” because, like the iconic dollfrom toymaker Mattel, it creates a standard that’s impossible toreach. Companies like Akamai define such standards to makeeveryone feel insecure, he says. Instead of shooting for unreasonablegoals like this, Bixby suggests companies should lookat their competitors’ websites to figure out where they need tobe in terms of performance.Trimming time off a website can result in a better SEO ranking.Bixby says that Strangeloop found that after it accelerateda website, Googlebot was able to crawl about twice as manyThe need to improve website performance is becoming evenmore important given customer expectations continue to riseand pages are getting more complex, says Bixby. In 2006, theaverage online shopper expected a web page to load in fourThe Strangeloop DifferenceOriginalAn unaccelerated site has 63 objects making 63roundtrips between server and browser. The total pageload time is 9.5 seconds.DeliveryA delivery solution comprised of a content delivery networkand an application delivery controller can shortenthese roundtrips by bringing content closer to the user’sbrowser. There are still 63 roundtrips, but the total pageload time is 5.7 seconds.TransformationStrangeloop working in conjunction with the CDN andADC shortens the roundtrips and reduces the number ofroundtrips required – from 63 to just 9. As a result, thesame page loads in just 2.1 seconds.GoTo:54 INTERNET TELEPHONY ® February 2011 Table of Contents • Ad IndexSubscribe FREE online at www.itmag.comGoTo:

seconds; today, that same shopper expects a page to load in twoseconds or less.As indicated above, if a website doesn’t load quicklyenough, customers might jump ship. Bixby tellsINTERNET TELEPHONY that up to 40 percent ofshoppers will abandon a site after waiting three secondsfor a page to load. What’s more, nine out of 10 people willnot return to a site after a disappointing experience, andthree of those individuals will go on to tell others abouttheir experience.Although mobile devices and networks are much more limited inthe bandwidth they deliver today than wireline broadband networks,more than half of mobile subscribers expect websites to perform aswell on their handhelds as they do on their home computers. Aboutthe same number (almost 60 percent), say they’d be unlikely to returnto a site that provided a poor mobile web experience. ITManaging the BarrageService Providers, Suppliers Address Mobile Data on Multiple FrontsBy Paula BernierFourth-generation wireless technologies like LTE andWiMAX promise to bring faster broadband connectionsand all-IP-based technology to cellular networks.In some places, they’re already doing it. But if youthought that means wireless service providers will havemore than ample network capacity for the long term,or even for the immediate future, you thought wrong.With mobile data demand what it is, even some of thesebrand new 4G networks will soon be overwhelmed byrich media traffic.Cellular network operators like AT&T and Verizon alreadyare taking steps to address all that through the introductionof more usage-based service packages, as opposed to sellingservices on an all-you-can-eat basis.“I expect to see more experimentation with flexible andmore creative data service bundles and offerings,” saysTekelec CMO Susie Kim Riley. “For example, operatorsmay introduce tiers for video, music or gaming servicesinstead of pricing plans by the byte. These appeal to awider range of customer segments, increasing retention andservice plan personalization.”Some wireless service providers also are doing bandwidththrottling to put the lid on capacity consumptionfrom so-called bandwidth hogs. Clearwire is oneexample of a company that has admitted to employingthis procedure.Meanwhile, some of the equipment providers thatoutfit – or hope to enable – mobile data networks aredeveloping, delivering and, in some cases, deployingsolutions that help wireless service providers moreefficiently manage their networks and the applicationsthat run over them.For example, Eden Rock Communications sells a real-timecoordinated multimode resource optimization solutioncalled Eden-NETT. It’s a controller that talks to thousandsof base stations to get information about what’s happeningon each channel.Chaz Immendorf, president and CEO, says that provideswireless service providers a map of how best toallocate radiofrequency at any given time. As a result, awireless service provider can realize capacity improvementson the order of 40 percent for LTE networks,Immendorf says.While the Eden Rock solution puts the focus on the networkinfrastructure, some outfits have come out with solutionsthat target how applications and content are handled.In this category, Opanga offers a video delivery optimizationsolution that prepositions content on endpoint devices. Thatway, service providers can offer customers the content oftheir choice for something like $1 a month, and prepositionthat content on devices so networks don’t get overloaded,explains Opanga CEO Dave Gibbons.“We just think that has to happen,” he says.The Opanga solution was in trials with service providers inthe Americas as of late last year.Subscribe FREE online at www.itmag.comGoTo:GoTo:Table of Contents • Ad IndexFebruary 2011 INTERNET TELEPHONY ® 55

Feature StoryRun the GambitCompany Expands Simulated Lab to Cloud, MobilesBy Paula BernierYou wouldn’t invest in a Cadillac to teach aninexperienced driver the rules of the road.Instead, at least in my day, Driver’s Ed teachersused simulators to get their students acclimated tobeing behind the wheel.Likewise, it doesn’t always make sense to invest in a pricy testnetwork to get folks trained on the latest Cisco gear. So somecompanies employ simulated lab environments from companieslike Gambit Communications.It’s an imperfect analogy, I know. You really do have to getbehind the wheel to get the full experience of driving. Andcomparing sophisticated simulated network labs to the unsophisticateddriving simulators some of us used in high school30 years ago is like comparing apples and oranges – or applesand orangutans. But you get the idea.for $10 per user per lab; $35 for 30 days; or $90 for 90 days.Kaplan IT Learning, which helps students with test preparation,uses Gambit’s MIMIC Virtual Lab as part of its Ciscocertification courses. It allows students to practice their coursework from anywhere.Gambit also recently expanded the type of endpoints that can accessits cloud-based labs by unveiling an iPhone application that letsusers connect to the labs on the cloud via their mobile devices. Theapp is called iCCNAlab. It provides network engineers with accessto training tools for Cisco Certified Network Associate certification.“This is the first of a kind on iPhone and iPad,” says Shah.“iPad is the best medium for that.”Gambit’s MIMIC Simulator is usedby more than 600 customers fordevelopment, disaster simulations,testing and training.Anyhow, Gambit’s MIMIC Simulator, which is actuallya bunch of simulator modules, is used by more than 600customers for development, disaster simulations, testing andtraining. Users of the tools include such well-known organizationsas AT&T, Cisco, HP, IBM, Intel, JP Morgan, Shell,the U.S. Army, the U.S. Air Force, and VISA.What’s new and exciting on this front is that Gambit Communicationsrecently made generally available a cloud solution based onthis technology, explains CEO Pankaj Shah. As a result, Gambit canput hundreds of labs in the cloud and enable users to connect tothem using their favorite browser. Users can rent a lab in the cloudApril Browne, director of product management at KaplanIT Learning, says the interface on the iCCNAlab app makesnavigation easy.“It leverages the iPhone style well, and at the same time,showcases a wide range of devices, commands and tutorials,”says Browne. “We think this app is something the students cantruly embrace as a certification tool for use at anytime.” ITGoTo:GoTo:56 INTERNET TELEPHONY ® February 2011 Table of Contents • Ad IndexSubscribe FREE online at www.itmag.com

Feature StoryBy Alex FosterThe Return of Layer 2How Data Center Networking Requirements Will Change the WANFor the past five years MPLS-based IP VPNs havebeen the dominant WAN transport solution fororganizations of all sizes. Originally adopted anddeployed by large organizations to support interconnectionbetween thousands of sites, IP VPNs quickly trickled downmarket to the point of ubiquity. The widespread adoptionof IP VPN has taken place because it offered a complete solutionto a common corporate need – secure, fully-meshedIP connectivity with quality of service between locations.Cavalier’s Alex FosterWhile WAN architectures have converged on a Layer 3 approach,a quiet revolution has been under way in data center networksand is increasingly creating requirements that IP VPNs cannotpractically meet. Modern data center networks are designedaround the requirements of virtualization and SAN replication.One of the biggest requirements for fully leveraging virtualizationis that virtual machines be able to move between physical hostswhile maintaining their IP addressing. Virtual machine movementwithin a data center is already common and has driven areinvention of data center switches and LAN architecture. Virtualmachine mobility between data centers for disaster recovery isthe next frontier, and the networking requirements around thistechnology and SAN replication will drive a new set of connectivityrequirements not easily met by IP VPNs.Thus far vendors and network architects have responded withseveral strategies for accommodating these needs within theexisting WAN architecture. The well-tested solution is simplyto operate outside of the IP VPN and deploy SONET orWDM connectivity between the data centers to act as a LANextension. This solution is costly, does not scale with severaldata centers, and it may be difficult to even get connectivitybetween data centers if they are served by different carriers.A more recent solution to extending Ethernet between datacenters is to overlay Ethernet traffic on top of IP VPN networksusing tunneling to encapsulate Ethernet frames intoIP packets and then strip them back out at the far end. Thissolution eliminates the operational expense of running parallelnetworks but requires a substantial hardware investment and asignificant amount of expertise to configure and maintain.Both solutions are far from ideal. The preferred solution formost mid-size businesses increasingly will be carrier-deliveredLayer 2 VPNs. This category includes services such as virtualprivate LAN service, E-LAN and transparent LAN services.These services are delivered over the service provider’s MPLSbackbone but leverage functionality in the provider’s edge todeliver a Layer 2 service based on virtual bridging rather thana Layer 3 service based on virtual route forwarding. This givesthe customer a network that behaves like a wide area Ethernetswitch. For many companies this single Ethernet WAN can serveas a solution to interconnect both data centers and offices.VPLS allows customers to solve many of the common data centerinterconnection problems in a much simpler and more intuitiveway than in an IP VPN environment, and is far more affordablethan SONET/WDM solutions. Without having to peer with serviceprovider routers at Layer 3, subnets and Layer 2 domains caneasily be extended between data centers. With complete control ofthe IP layer, routing can be based on the preferred protocol ratherthan a limited set of protocols supported by the service provider.Perhaps most importantly, organizations can tune their routingprotocols to deliver convergence times far quicker than possiblein an IP VPN environment. Finally, many technologies that havea long history of deployment in data center environments suchas hot standby router protocol can be leveraged in the WAN forfailover between data centers with complete IP mobility.Although there is concern in some corners about latency overthe MPLS core, these concerns are generally unwarranted. Thelatency imposed by MPLS hops in the carrier core is on theorder of 12 to 50 microseconds, nearing irrelevance even in aworld of single-digit millisecond requirements.While VPLS and E-LAN solutions are not yet common, theyare growing rapidly. Virtually every major service provider hasannounced some form of VPLS offering, and customers arequickly realizing that removing the service provider from the IPlayer of their network can greatly simplify their lives and speedthe deployment of next-generation data center solutions. Theinstances where separate corporate and data center networks arejustified will continue to decline, and the likely winner in thesecases will be Layer 2 VPN solutions such as VPLS. ITAlex Foster is product manager, data and managed services atCavalier Telephone (www.cavtel.com).GoTo:58 INTERNET TELEPHONY ® February 2011 Table of Contents • Ad IndexSubscribe FREE online at www.itmag.comGoTo:

Special FocusBy Paula BernierTMC, INTERNET TELEPHONY CongratulateIT Product of the Year Award WinnersINTERNET TELEPHONY and its parent company, TMC, are proud toannounce the winners of the IT Product of the Year Awards. The below listincludes the winning companies and products selected by a panel of judgesled by Erik Linask, TMC’s group editorial director.4PSAVoipNow Professional ver. 2.58x8 Inc.8x8 Virtual Office ProActionPacked!NetworksLiveAction SoftwareADTRANNetVanta 1544 (2nd Gen)ADTRANADTRAN Ultra Broadband EthernetAllworxAllworx 48xAngel Inc.Caller First AnalyticsApparent Networks Inc.AppView VoiceAptelaAptela Business VoIPAudioCodesAudioCodes Enterprise SessionBorder ControllersAudioCodesMediaPack 252AvayaAvaya Aura Contact CenterAvayaThe Avaya Flare Experience on theAvaya Desktop Video DeviceAvotus Corp.Avotus ICM UnityBelAir NetworksBelAir100SP Strand PicocellBICSEasyConnect VoIPBrekeke Software Inc.Brekeke SIP ServerBroadview NetworksBroadview Networks’ NationwideOfficeSuiteBrocade Communications Systems Inc.Brocade MLXe Core RouterBusiness Mobility SystemsBusiness Mobility ClientCbeyondCbeyond’s Virtual ReceptionistCedar Point CommunicationsSafariFusion Visual Communications SuiteCitrix OnlineGoToTraining with IntegratedToll Free AudioCypress CommunicationsC4 IPDialogic Corp.Dialogic BorderNet 2020 IntegratedMultimedia GatewayDigital RapidsStreamZHD Live ABR adaptivestreaming video encoderDigiumSwitchvox SMB 4.5EnablenceEnablence BroadAccess MSAPEnterasys NetworksEnterasys WirelessEpygi Technologies Ltd.QuadroM8LFacetCorpFacetPhoneFanvil Technology Co. Ltd.IS600 Multimedia HD Video IP PhoneFaxCore Inc.FaxCore 2010Five9Five9 Virtual Call Center Release 8FonalityFonality HUDForce10 NetworksS-Series S60 Top of Rack 1 GbE SwitchForce10 NetworksForce10 S-Series 4810GENBANDGENBAND IP Unified Services(GENiUS) PlatformGigamon LLCGigaSMARTGrandstream NetworksGXV3615WGrandstream NetworksGXV3175 IP Multimedia PhoneiDirectiDirect’s SatManage NetworkManagement SolutionIfbyphoneSourceTrakIkanos CommunicationsIkanos NodeScale Vectoring Technology- Breakthrough Broadband TechnologyDramatically Increases Broadband Speed& ReliabilityIneoQuest Technologies Inc.Expedus DVAIngate SystemsIngate SIParator 96Interactive IntelligenceCustomer Interaction Center (CIC)IPitomy CommunicationsIPitomy Presence LinkIPsmarx Technology Inc.IPsmarx Multi-Tenant IP-PBX SolutionIQ ServicesApplication Feature TestingJDSUSignaling Analyzer Real Time (SART)GoTo:60 INTERNET TELEPHONY ® February 2011 Table of Contents • Ad IndexSubscribe FREE online at www.itmag.comGoTo:

JDSUEnterprise Services Application Module(ESAM) for the T-BERD/MTS-4000 PlatformJoiBizJoiBiz PBX with Call CenterLifeSizeLifeSize Bridge 2200M5 NetworksCall ConductorMammoth NetworksMammoth Total QoSMedia5 Corp.Media5-foneMegaPath Inc.MegaPath Integrated and Hosted VoiceMeru NetworksAP320iMTSTEM SuiteNarus Inc.NarusInsightNBSNBS Hosted V.o.I.C.ENEC Corporation of AmericaUNIVERGE SV8000 SeriesNEC Corporation of AmericaUNIVERGE SphericallNEIN-2710 Power-Optimized Carrier-Class ServerNET (Network Equipment Technologies)UX2000NEXTIVANextiva OfficeNICE SystemsNICE VoIP SolutionsOctasicTXP1000OomaOoma TeloOpenetService PassesOverture NetworksISG 400Overture NetworksISG 4800Pac-West Telecomm Inc.TelasticPaloSanto SolutionsElastixPareto NetworksPareto Branch on DemandPatton ElectronicsSmartNode 5400 Four-Wire G.SHDLS.bis Enterprise Session Border RouterPhone.comPhone.com Virtual OfficePINNACLEPINNACLE OnlinePlantronicsSavi W430Polycom Inc.Polycom Open Telepresence ExperienceHigh Definition 300 (OTX 300)ProtusMyFaxProtusmy1voiceQuesComOne Number for Savings & Controls onall international and Roaming callsRadiSys Integrated Mobile MediaServer (IMMS)RadiSys RadiSys LTE SEGRADVISIONRADVISION SCOPIA XT1000 SeriesRadware DefenseProRadware Alteon 5412RedShift Networks, Inc.RedShift Hawk UCTM-2K ApplianceRing Carrier LLC RingCarrier OfficeRingCentral Inc.RingCentral OfficeSevOne Inc.SevOne Performance Applicance SolutionShenzhen ALLYWLL Info&Tech Co. Ltd.MTG600 NGN Trunk GatewayShoreTelShoreTel MobilitySiemens Enterprise Communications, Inc.Openscape UC Server 2010snom technology AGsnom ONESonetelSonetel Phone SystemSPIRIT DSPTeamSpirit Voice&VideoConferencing EngineStar2Star CommunicationsStar2Star Business Internet Telephone SystemTalari NetworksMercury Family of ProductsTektronix CommunicationsIris Suite with Iris Performance Intelligenceand LTE EPC Monitoring SolutionTelcentrisTelcentris Unified CommunicationsService Delivery PlatformTelePacific CommunicationsSmartVoiceTelesphereTelesphere Speak2DialTeltronicsInc.Cerato VCSe 100TelxTelx Ethernet ExchangeThinking Phone NetworksThinkingVoiceToktumiLine2Toshiba TelecommunicationSystems DivisionToshiba Strata Call ManagerTrilithicMetroNet 5000VantrixVantrix Bandwidth OptimizerVerint Witness Actionable SolutionsImpact 360 RecordingVirtual PBXVirtual PBX CompleteVocalocityCompany Call Recording ServiceVoxboneVoxbone inbound SMS support forDID numbersVoxeoVoiceObjects On-DemandWorldGate/Ojo ServicesOjo ProVisionYealinkVP-2009PZultysMX250 IP PBX & ZultysUnified CommunicationsSubscribe FREE online at www.itmag.comGoTo:GoTo:Table of Contents • Ad IndexFebruary 2011 INTERNET TELEPHONY ® 61

Convergence CornerTo 4G or Not 4GLast month, I wrote that I didn’t feel theVerizon iPhone – which we now knowBy Erik Linask will be available on Fe. 10 – would be abig deal. Yes, there will be many unitssold, and with defectors from AT&T as well as existing Verizonsubscribers who have held out for Apple’s modern masterpiece,but I still believe the choice in the market – particularly the varietyof Android-based handsets – will have a limiting effect overall.However, since last month’s column, I did some basic marketresearch, talking to many of my friends, colleagues, andassociates, and found I could, indeed, be mistaken, thanks tothe brilliant marketing out of Cupertino. Indeed, I was ratheramazed to hear how many people have their sights set on theCDMA version of the iPhone 4.It’s that simple.We know the future of the mobile market is anything butvoice. In fact, the millennial generation is already usingIM and SMS to communicate more frequently than voice.Rather, it’s the apps and multimedia services that are drivingusage and device innovation to new heights. Knowing that,again I ask, why opt for a slower, more congested network,when a next-gen network is likely available in your area?For those who live in an area not likely to see 4G for a coupleof years – Verizon says it plans to have its LTE network coverits entire 3G service area in three years – I understand thisis an irrelevant argument. But even for them, a look at themany Android phones out there is still well worth the effort.The iPhone, for all its great capabilitiesand features, isn’t without its flaws, the biggestof which – for the time being, at least – is thatit’s a 3G device in a 4G era.Still, I can’t help but wonder if the three weeks between nowand when the iPhone becomes available at Verizon stores isn’tenough time for at least some of them to reconsider. For onething, when flat-screen TVs became available, how many ofthem went out and bought a new tube TV? When high-speedbroadband became widely available, how many signed up fordial-up service? And when shopping for a new car, how many ofthem would opt for a previous model year if they could get thenew model, with many enhanced features, for the same price?At CES in Las Vegas, Verizon announced four LTE devices thatwould be available in the first half of 2011 – the HTC Thunderbolt,Samsung SCH-i150, LG Revolution, and DROID BIONIC – inaddition to tablets, mobile hotspots, and laptops from several vendors.With Verizon’s focus now solidly on its LTE network, which as ofDec. 5, 2010, had been deployed in 32 metro areas and 92 airportsnationwide, I ask all the iPhone holdouts, why do you want a 3Gphone, unproven on Verizon’s 3G network, when you can get a 4Gdevice a few short weeks after the iPhone release? When 3G phonesbecame available, did you run and get an old 2G handset?I can hardly wait for my contract to expire so I can dumpmy dreaded BlackBerry – these are words most of us didn’texpect to hear a few short years ago, and while it will stillretain a sizable market share in the corporate world, RIMstands to be the big loser in the current handset war.I understand the power of marketing, social media, andthe influence of friends and family, a factor that Apple hasexploited to its fullest, and I have many colleagues andfriends with iPhones. Yet, I’m not particularly inclined torush out and buy an iPhone. Instead I am looking forwardto testing out the 4G handsets that will be on the marketby that time, and taking advantage of the latest networktechnologies and enjoying the capabilities of whatever 4Gdevice I choose to their fullest.For those out there excited about the Verizon iPhone,consider your options before making your decision. TheiPhone, for all its great capabilities and features, isn’t withoutits flaws, the biggest of which – for the time being, atleast – is that it’s a 3G device in a 4G era.GoTo:GoTo:62 INTERNET TELEPHONY ® February 2011 Table of Contents • Ad Index Subscribe FREE online at www.itmag.com

Advertising IndexADTRAN.................................................................47www.adtran.com/UC_SMBAMDOCS/The TelecommunicationsGlobal Online Community.....................................29www.amdocs.com; http://telecommunications.tmcnet.comAptela.....................................................................11www.aptela.com/infoBlackBerry...............................................................5www.blackberry.com/mvsBroadvox.................................................................7www.broadvox.comBroadvox IP Communications Community.........37http://ipcommunications.tmcnet.com/Call Recording Global Online Community...........17http://call-recording.tmcnet.comContact Center Solutions GlobalOnline Community................................................35http://callcenterinfo.tmcnet.comCSF Corp...............................................................43www.csfcorp.comThe DNS Zone.......................................................21http://dns.tmcnet.comFontel....................................................................IFCwww.fontel.comGlobal Convergence Solutions/Next Gen Solutions Community...........................45http://www.globalconverge.com/services.html;http://next-gen-network-solutions.tmcnet.comGrandstream...........................................................3www.grandstream.comIngate.......................................................................9www.ingate.com/SIP_Trunk_UC_Summit_Miami_2011.phpIP-PBX Global Online Community........................15http://ip-pbx.tmcnet.comIVR Global Online Community..............................25http://ivr.tmcnet.comNext Generation CommunicationsOnline Community................................................41http://next-generation-communications.tmcnet.comSigma Designs.......................................................65www.sigmadesigns.comSnom......................................................................66www.snom.comSpeedflow Communications................................33www.speedflow.comStealth....................................................................59www.thevpf.comTEM WMM 2011....................................................13www.temwmm2011.comTesting Wireless Networks GlobalOnline Community................................................49http://testing-wireless-networks.tmcnet.comVidyo......................................................................27www.vidyo.comVoice Quality Global Online Community .............39http://voice-quality.tmcnet.comVu TelePresence...................................................23www.vutelepresence.comHosted Unison from Intermedia...........................53www.intermedia.net/bigUCGoTo:64 INTERNET TELEPHONY ® February 2011 Table of Contents • Ad IndexSubscribe FREE online at www.itmag.comGoTo:

GREAT AWARDS.FANTASTIC TECHNOLOGY.Sigma Designs won threeprestigious connectivity awards:2011 Design & EngineeringShowcase HonorsInnovations International CES2010 Home Networking WinnerTV Innovation Awards2010 Innovation AwardTelcoTV 2010 Vision Awards“A truly remarkabletechnology”Michael PalmaIDC Senior Analyst, Consumer SemiconductorClearPath is a MIMO-like technology runningover home powerlines. By using all three wires inthe outlet—the phase, the neutral and the earthground wires, this patented technology delivers upto double the throughput when delivering video.See what it can do for you.www.sigmadesigns.com

snom has joined compatibledevices program for300 desktop IP phone is interoperable withMicrosoft Office Communications Server 2007 R2 andany other IP-PBX based on SIP.snom wishes all ACUTA Journal readersHappy Holidaysand a successful 2011!