December 6, 2012 Dear Parents, In the fall of 2011, our school ...

From these meetings, his staff began to create a variety of designs which went throughseveral drafts. What emerged was the decision that our Steeple was the focal point of ourparish and that the image of the keys and sword were universal symbols of St. Peter and St.Paul. Once this decision was reached discussion continued on everything from type of fontto size of lettering as well as color schemes.The unveiling of the new logo for both our parish and school has subsequently led to newsigns for each school building, the logo being painted on the gym floor, and even thecreation of new letterhead.A main tenet of branding is that everything be identical. Thus, it was a logical progressionto examine our school uniforms as we had both jr. high blouses and boys and girlssweatshirts with SSPP embroidered on them.To handle the logistics of researching a change in uniforms, I asked for the assistance of themarketing committee. As Holly Dalton’s term on the School Board expired last spring, shewas replaced by Carolyn Buckley, who along with Noelle Gollinger, took on this task.Among the first people they spoke with were the owners of Educational Outfitters, thatservices our uniforms, to ask about comments and opinions expressed by our parentswhen purchasing clothing. Some of the most frequent complaints they heard were aboutthe fading of yellow blouses after numerous washings, the bagginess of skorts in order toget the right knee length, and how uncomfortable it was for many girls to sit with the extramaterial in their skorts.They also inquired about options that other Catholic schools in the diocese offer their boysand girls. As Mrs. Moylan and I occasionally visit other Catholic schools which hostdiocesan functions, we had a personal opportunity to view first-hand what other studentswere wearing.One of my personal goals was to distinguish the jr. high boys from their youngercounterparts. Years ago we gave the jr. high girls a distinct look but failed to do so for theboys. I also expressed a preference for having the eighth graders stand out from theunderclassmen. My rationale is that they are the leaders of the school and we call uponthem to represent our school at many functions, among them serving as Student Councilofficers, patrols, lunch monitors, and greeters for special occasions when we have guestsfor Grandparents Day, Open House, Catholic Schools Week, or a visit by the superintendentor bishop.After the committee had processed everything, they began working with EducationalOutfitters to design a new look. Those changes can be viewed at the meetings next week,and you can also see them on the uniform attachment.