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Henry Francis du Pont W<strong>in</strong>terthur Museum, Inc.<strong>M<strong>in</strong>d</strong> <strong>in</strong> <strong>Matter</strong>: <strong>An</strong> <strong>Introduction</strong> <strong>to</strong> <strong>Material</strong> <strong>Culture</strong> Theory and MethodAuthor(s): Jules David PrownSource: W<strong>in</strong>terthur Portfolio, Vol. 17, No. 1 (Spr<strong>in</strong>g, 1982), pp. 1-19Published by: The University of Chicago Press on behalf of the Henry Francis du Pont W<strong>in</strong>terthur Museum,Inc.Stable URL: http://www.js<strong>to</strong>r.org/stable/1180761Accessed: 07/09/2010 18:42Your use of the JSTOR archive <strong>in</strong>dicates your acceptance of JSTOR's Terms and Conditions of Use, available athttp://www.js<strong>to</strong>r.org/page/<strong>in</strong>fo/about/policies/terms.jsp. JSTOR's Terms and Conditions of Use provides, <strong>in</strong> part, that unlessyou have obta<strong>in</strong>ed prior permission, you may not download an entire issue of a journal or multiple copies of articles, and youmay use content <strong>in</strong> the JSTOR archive only for your personal, non-commercial use.Please contact the publisher regard<strong>in</strong>g any further use of this work. Publisher contact <strong>in</strong>formation may be obta<strong>in</strong>ed athttp://www.js<strong>to</strong>r.org/action/showPublisher?publisherCode=ucpress.Each copy of any part of a JSTOR transmission must conta<strong>in</strong> the same copyright notice that appears on the screen or pr<strong>in</strong>tedpage of such transmission.JSTOR is a not-for-profit service that helps scholars, researchers, and students discover, use, and build upon a wide range ofcontent <strong>in</strong> a trusted digital archive. We use <strong>in</strong>formation technology and <strong>to</strong>ols <strong>to</strong> <strong>in</strong>crease productivity and facilitate new formsof scholarship. For more <strong>in</strong>formation about JSTOR, please contact support@js<strong>to</strong>r.org.The University of Chicago Press and Henry Francis du Pont W<strong>in</strong>terthur Museum, Inc. are collaborat<strong>in</strong>g withJSTOR <strong>to</strong> digitize, preserve and extend access <strong>to</strong> W<strong>in</strong>terthur Portfolio.http://www.js<strong>to</strong>r.org


<strong>M<strong>in</strong>d</strong> <strong>in</strong> <strong>Matter</strong><strong>An</strong> <strong>Introduction</strong> <strong>to</strong> <strong>Material</strong> <strong>Culture</strong> Theory and MethodJules David PrownLTHOUGH ART MUSEUMS, his<strong>to</strong>ricalsocieties, museums of his<strong>to</strong>ry and technology,his<strong>to</strong>ric houses, open-air museums,and museums of ethnography, science, andeven natural his<strong>to</strong>ry, have long collected, studied,and exhibited the material of what has come <strong>to</strong> becalled material culture, no comprehensive academicphilosophy or discipl<strong>in</strong>e for the <strong>in</strong>vestigation ofmaterial culture has as yet been developed. Recently,however, there has been <strong>in</strong>creased scholarly<strong>in</strong>terest <strong>in</strong> the subject, as witnessed by the establishmen<strong>to</strong>f this periodical, W<strong>in</strong>terthur Portfolio, devotedspecifically <strong>to</strong> material culture; graduate programs<strong>in</strong> material culture at University of Delaware,University of Notre Dame, and Bos<strong>to</strong>n University;an experimental Center for American Art and<strong>Material</strong> <strong>Culture</strong> at Yale University; and a substantialamount of <strong>in</strong>novative scholarship, especially <strong>in</strong>such emerg<strong>in</strong>g academic areas as folk life and culturalgeography (a selective material culture bibliographyis appended below). These developmentsand activities have been spontaneous and largelyuncoord<strong>in</strong>ated responses <strong>to</strong> a perceived scholarlyneed and opportunity. This essay attempts <strong>to</strong> def<strong>in</strong>ematerial culture and considers the nature ofthe discipl<strong>in</strong>e. It makes no claim <strong>to</strong> be either thefirst or the last word on material culture, but it doesseek <strong>to</strong> illum<strong>in</strong>ate the subject and <strong>to</strong> provide a basisfor further discussion. It also proposes a particularmethodology based on the proposition that artifactsare primary data for the study of materialculture, and, therefore, they can be used activelyas evidence rather than passively as illustrations.'Jules David Prown is professor, Department of the His<strong>to</strong>ryof Art, Yale University.There are material culture studies that do not require objectanalysis, <strong>in</strong> part because they address questions posed bythe very existence of artifacts that lead directly <strong>to</strong> the considerationof external evidence. This is particularly true of socio-? 1982 by The Henry Francis du Pont W<strong>in</strong>terthur Museum.All rights reserved, 0084-0416/82/1701-0001$02.00.What is <strong>Material</strong> <strong>Culture</strong>?<strong>Material</strong> culture is the study through artifacts ofthe beliefs-values, ideas, attitudes, and assumptions-ofa particular community or society at agiven time. The term material culture is also frequentlyused <strong>to</strong> refer <strong>to</strong> artifacts themselves, <strong>to</strong> thebody of material available for such study. I shallrestrict the term <strong>to</strong> mean the study and refer <strong>to</strong> theevidence simply as material or artifacts.<strong>Material</strong> culture is s<strong>in</strong>gular as a mode of cultural<strong>in</strong>vestigation <strong>in</strong> its use of objects as primary data,but <strong>in</strong> its scholarly purposes it can be considereda branch of cultural his<strong>to</strong>ry or cultural anthropology.It is a means rather than an end, a discipl<strong>in</strong>erather than a field. In this, material culture differsfrom art his<strong>to</strong>ry, for example, which is both a discipl<strong>in</strong>e(a mode of <strong>in</strong>vestigation) <strong>in</strong> its study of his<strong>to</strong>rythrough art and a field (a subject of <strong>in</strong>vestigation)<strong>in</strong> its study of the his<strong>to</strong>ry of art itself.<strong>Material</strong> culture is comparable <strong>to</strong> art his<strong>to</strong>ry as adiscipl<strong>in</strong>e <strong>in</strong> its study of culture through artifacts.As such, it provides a scholarly approach <strong>to</strong> artifactsthat can be utilized by <strong>in</strong>vestiga<strong>to</strong>rs <strong>in</strong> a variety offields. But the material of material culture is <strong>to</strong>odiverse <strong>to</strong> constitute a s<strong>in</strong>gle field. In practice itconsists of subfields <strong>in</strong>vestigated by specialists-culturalgeographers or his<strong>to</strong>rians of art, architecture,decorative arts, science, and technology.<strong>Material</strong> culture as a study is based upon theobvious fact that the existence of a man-made objectis concrete evidence of the presence of a human<strong>in</strong>telligence operat<strong>in</strong>g at the time of fabrication.The underly<strong>in</strong>g premise is that objects made ormodified by man reflect, consciously or uncon-economic studies that deal with artifacts abstractly, often statistically,<strong>to</strong> address issues of class, patronage, patterns of usage,levels of technology, availability of materials, means of distribution,and so on.


2sciously, directly or <strong>in</strong>directly, the beliefs of <strong>in</strong>dividualswho made, commissioned, purchased, orused them, and by extension the beliefs of thelarger society <strong>to</strong> which they belonged. The termmaterial culture thus refers quite directly and efficiently,if not elegantly, both <strong>to</strong> the subject matterof the study, material, and <strong>to</strong> its purpose, the understand<strong>in</strong>gof culture.Despite its concision and aptness, the term materialculture seems unsatisfac<strong>to</strong>ry, <strong>in</strong>deed, self-contradic<strong>to</strong>ry.<strong>Material</strong> is a word we associate with baseand pragmatic th<strong>in</strong>gs; culture is a word we associatewith lofty, <strong>in</strong>tellectual, abstract th<strong>in</strong>gs. Our uneasewith this apparent disjunction is not superficial; itderives from a fundamental human perception ofthe universe as divided between earth and sky. Thatempirically observed opposition of lower and higherprovides a powerful and pervasive metaphor forthe dist<strong>in</strong>ctions we make between such elementalpolarities as material and spiritual, concrete andabstract, f<strong>in</strong>ite and <strong>in</strong>f<strong>in</strong>ite, real and ideal. In itstheological formulation this metaphor <strong>in</strong>variablylocates heaven upward, above the earth, accessiblenot <strong>to</strong> the body but only <strong>to</strong> the m<strong>in</strong>d or spirit (withmortification of the flesh [material] one way <strong>to</strong>achieve spiritual ends), and places hell <strong>in</strong> the bowelsof the earth, down deep <strong>in</strong> the midst of matter.<strong>Material</strong> th<strong>in</strong>gs are heir <strong>to</strong> all sorts of ills-theybreak, get dirty, smell, wear out; abstract ideas rema<strong>in</strong>prist<strong>in</strong>e, free from such wordly debilities.The Western conception of his<strong>to</strong>ry is that it hasbeen characterized by man's <strong>in</strong>creas<strong>in</strong>g understand<strong>in</strong>gand mastery of the physical environment,by the progressive triumph of m<strong>in</strong>d over matter.The evidence of human his<strong>to</strong>ry seems <strong>to</strong> confirmour sense that abstract, <strong>in</strong>tellectual, spiritual ele-ments are superior <strong>to</strong> material and physical th<strong>in</strong>gs.This has led <strong>in</strong>evitably <strong>to</strong> a hierarchical order<strong>in</strong>gthat <strong>in</strong>forms our apprehension and judgment ofhuman activities and experiences.2 This uncon-2For example, poetry, because more abstract, is consideredloftier than prose, chess than wrestl<strong>in</strong>g, or the practice of lawthan collect<strong>in</strong>g garbage. In the world of scholarship the moreabstract subjects-mathematics, philosophy, literature-are morehighly regarded than concrete and practical subjects such aseng<strong>in</strong>eer<strong>in</strong>g. Such order<strong>in</strong>g takes place even with<strong>in</strong> the materialrealm of artifacts where all th<strong>in</strong>gs are not equal. Higher valuehas been attached <strong>to</strong> works of art than <strong>to</strong> utilitarian craft objectss<strong>in</strong>ce the Renaissance when a dist<strong>in</strong>ction was made between thearts, which require <strong>in</strong>tellectual activity and creative imag<strong>in</strong>ation<strong>in</strong> their mak<strong>in</strong>g, and the crafts, which require greater physicalexertion and mechanical <strong>in</strong>genuity. Even <strong>in</strong> a specific art suchas pa<strong>in</strong>t<strong>in</strong>g, there has long been an order<strong>in</strong>g of genres, rang<strong>in</strong>gfrom his<strong>to</strong>ry pa<strong>in</strong>t<strong>in</strong>g, which spr<strong>in</strong>gs from the pa<strong>in</strong>ter's imag<strong>in</strong>ation,at the <strong>to</strong>p of the scale, <strong>to</strong> still-life pa<strong>in</strong>t<strong>in</strong>g, the replicationof worldly objects, at the bot<strong>to</strong>m. In architecture, themental activity of design has been considered an appropriateW<strong>in</strong>terthur Portfolioscious order<strong>in</strong>g makes us uncomfortable with theterm<strong>in</strong>ological coupl<strong>in</strong>g of base material and loftyculture. Nevertheless, the term material culture, if notideal, has the advantage of be<strong>in</strong>g concise, accurate,and <strong>in</strong> general use.<strong>Material</strong>The word material <strong>in</strong> material culture refers <strong>to</strong> abroad, but not unrestricted, range of objects. Itembraces the class of objects known as artifactsobjectsmade by man or modified by man. It excludesnatural objects. Thus, the study of materialculture might <strong>in</strong>clude a hammer, a plow, a microscope,a house, a pa<strong>in</strong>t<strong>in</strong>g, a city. It would excludetrees, rocks, fossils, skele<strong>to</strong>ns. Two general observationsshould be made here. First, natural objectsare occasionally encountered <strong>in</strong> a pattern that <strong>in</strong>dicateshuman activity-a s<strong>to</strong>ne wall or a row oftrees <strong>in</strong> an otherwise random forest, a concentrationof chicken bones <strong>in</strong> a pit or a pile of oystershells, <strong>to</strong>piary or a clipped poodle, a tat<strong>to</strong>oed bodyor a prepared meal. In the broadest sense thesenatural materials are artifacts-objects modified byman-and are of cultural <strong>in</strong>terest. Second, worksof art constitute a large and special category with<strong>in</strong>artifacts because their <strong>in</strong>evitable aesthetic and occasionalethical or spiritual (iconic) dimensionsmake them direct and often overt or <strong>in</strong>tentionalexpressions of cultural belief. The self-consciouslyexpressive character of this material, however,raises problems as well as opportunities; <strong>in</strong> someways artifacts that express culture unconsciouslyare more useful as objective cultural <strong>in</strong>dexes.3 Forthe moment, however, let it simply be borne <strong>in</strong>m<strong>in</strong>d that all tangible works of art are part of materialculture, but not all the material of materialculture is art.The range of objects that fall with<strong>in</strong> the compassof material culture is so broad as <strong>to</strong> make somesystem of classification desirable. Sort<strong>in</strong>g by physicalmaterials does not work because of the multiplicityof substances used, even at times <strong>in</strong> a s<strong>in</strong>gleartifact. The same is true of methods of fabrication.The most promis<strong>in</strong>g mode of classification is byfunction. The follow<strong>in</strong>g list is arranged <strong>in</strong> a sequenceof categories that progresses from the moredecorative (or aesthetic) <strong>to</strong> the more utilitarian.pursuit for gentlemen (for example, Thomas Jefferson), whilethe actual physical labor of build<strong>in</strong>g has been carried out bylaborers of the lower classes. In sculpture <strong>in</strong> the n<strong>in</strong>eteenthcentury, the realization of the form <strong>in</strong>dwell<strong>in</strong>g <strong>in</strong> the marblewas the work of the artist; hack<strong>in</strong>g out replications was the workof s<strong>to</strong>nemasons.3 See the section on veracity below.


<strong>M<strong>in</strong>d</strong> <strong>in</strong> <strong>Matter</strong>1. Art (pa<strong>in</strong>t<strong>in</strong>gs, draw<strong>in</strong>gs, pr<strong>in</strong>ts, sculpture,pho<strong>to</strong>graphy)2. Diversions (books, <strong>to</strong>ys, games, meals, theatricalperformances)3. Adornment (jewelry, cloth<strong>in</strong>g, hairstyles,cosmetics, tat<strong>to</strong>o<strong>in</strong>g, other alterations of thebody)4. Modifications of the landscape (architecture,<strong>to</strong>wn plann<strong>in</strong>g, agriculture, m<strong>in</strong><strong>in</strong>g)5. Applied arts (furniture, furnish<strong>in</strong>gs, receptacles)6. Devices (mach<strong>in</strong>es, vehicles, scientific <strong>in</strong>struments,musical <strong>in</strong>struments, implements)These categories are broad; they undoubtedlyrequire modification and ref<strong>in</strong><strong>in</strong>g; the list is <strong>in</strong>tendedsimply <strong>to</strong> def<strong>in</strong>e the terra<strong>in</strong> and suggestthe outl<strong>in</strong>es of a system. Many objects straddle categories,but taxonomic shortcom<strong>in</strong>gs do not causeanalytical problems. Classification for purposes ofmanageability and discussion does not affect theactual process of material culture analysis describedbelow which applies <strong>to</strong> all artifacts. Although therange of categories suggests the potential applicabilityof a variety of specialized techniques andmethodologies, no systematic attempt is made <strong>in</strong>this general essay <strong>to</strong> correlate categories of objectswith particular analytical methods or with the productionof particular k<strong>in</strong>ds of cultural data. However,further consideration is given <strong>to</strong> these categories<strong>in</strong> the f<strong>in</strong>al section.Why <strong>Material</strong> <strong>Culture</strong>?Why should one bother <strong>to</strong> <strong>in</strong>vestigate material objects<strong>in</strong> the quest for culture, for a society's systemsof belief? Surely people <strong>in</strong> all societies express andhave expressed their beliefs more explicitly andopenly <strong>in</strong> their words and deeds than <strong>in</strong> the th<strong>in</strong>gsthey have made. Are there aspects of m<strong>in</strong>d <strong>to</strong> bediscovered <strong>in</strong> objects that differ from, complement,supplement, or contradict what can be learnedfrom more traditional literary and behavioralsources?Inherent and Attached ValueThe most obvious cultural belief associated withmaterial objects has <strong>to</strong> do with value. There aredifferent k<strong>in</strong>ds of value. One, <strong>in</strong>tr<strong>in</strong>sic <strong>in</strong> the fabricof an object itself, is established by the rarity of thematerials used. Such value will <strong>in</strong>here <strong>in</strong> the objectfor as long as the material cont<strong>in</strong>ues <strong>to</strong> be valuable.With gold or silver or precious s<strong>to</strong>nes, this k<strong>in</strong>d ofvalue is quite persistent. More transient or variableare those values that have been attached by thepeople who orig<strong>in</strong>ally made or used the object, byus <strong>to</strong>day, or by people at any <strong>in</strong>terven<strong>in</strong>g moment.A value that accrues from utility will <strong>in</strong>here as longas an object cont<strong>in</strong>ues <strong>to</strong> be useful and can returnwhen an obsolete object aga<strong>in</strong> becomes useful(wood s<strong>to</strong>ves <strong>in</strong> an oil shortage). In addition <strong>to</strong>material and utilitarian values, certa<strong>in</strong> objects haveaesthetic value (art), some possess spiritual value(icons, cult objects), and some express attitudes <strong>to</strong>wardother human be<strong>in</strong>gs (a fortress, a love seat)or <strong>to</strong>ward the world (us<strong>in</strong>g materials <strong>in</strong> their naturalcondition as opposed <strong>to</strong> reshap<strong>in</strong>g them).Obviously, then, objects do embody and reflectcultural beliefs. But, although such embodimentsof value differ <strong>in</strong> form from verbal and behavioralmodes of cultural expression, they do not necessarilydiffer <strong>in</strong> character or content. In the follow<strong>in</strong>gregards, however, objects do constitute dist<strong>in</strong>ctivecultural expressions.Surviv<strong>in</strong>g His<strong>to</strong>rical EventsObjects created <strong>in</strong> the past are the only his<strong>to</strong>ricaloccurrences that cont<strong>in</strong>ue <strong>to</strong> exist <strong>in</strong> the present.They provide an opportunity by which "we encounterthe past at first hand; we have direct sensoryexperience of surviv<strong>in</strong>g his<strong>to</strong>rical events."4Artifacts may not be important his<strong>to</strong>rical events,but they are, <strong>to</strong> the extent that they can be experiencedand <strong>in</strong>terpreted as evidence, significant.More RepresentativeHenry Glassie has observed that only a small percentageof the world's population is and has beenliterate, and that the people who write literatureor keep diaries are atypical. Objects are used by amuch broader cross section of the population andare therefore potentially a more wide-rang<strong>in</strong>g,more representative source of <strong>in</strong>formation thanwords.5 They offer the possibility of a way <strong>to</strong> understandthe m<strong>in</strong>d of the great majority of nonliteratepeople, past and present, who rema<strong>in</strong> otherwise<strong>in</strong>accessible except through impersonalrecords and the dis<strong>to</strong>rt<strong>in</strong>g view of a contemporary4Jules David Prown, "Style as Evidence," W<strong>in</strong>terthur Portfolio15, no. 3 (Autumn 1980): 208. Peter Gay has observed that "themost undramatic work of art presents precisely the same causalpuzzles as the eruption of a war, the mak<strong>in</strong>g of a treaty, or therise of a class" (Art and Act: On Causes <strong>in</strong> His<strong>to</strong>ry-Manet, Gropius,Mondrian [New York: Harper & Row, 1976], p. 3).5 Henry Glassie, "Mean<strong>in</strong>gful Th<strong>in</strong>gs and AppropriateMyths: The Artifact's Place <strong>in</strong> American Studies," <strong>in</strong> Prospects:<strong>An</strong> <strong>An</strong>nual of American Cultural Studies, ed. Jack Salzman, vol. 3(New York: Burt Frankl<strong>in</strong>, 1977), pp. 29-30.3


4literary elite. This promise perhaps expla<strong>in</strong>s whymany of the lead<strong>in</strong>g early proponents, <strong>in</strong>deed pioneers,of material culture have come from thefield of folklore and folk life and have studied vernacularobjects. Such study has required a consid-erable amount of scholarly <strong>in</strong>novation. Vernacularobjects pose <strong>in</strong>terpretive difficulties because ourscholarly traditions and experience, especially <strong>in</strong>regard <strong>to</strong> art, architecture, and the decorative arts,have focused on high style objects.The theoretical democratic advantage of artifacts<strong>in</strong> general, and vernacular material <strong>in</strong> particular,is partially offset by the skewed nature of what<strong>in</strong> fact survives from an earlier culture. A primaryfac<strong>to</strong>r <strong>in</strong> this is the destructive, or the preservative,effect of particular environments on particularmaterials. <strong>Material</strong>s from the deeper recesses oftime are often buried, and recovered archaeologically.Of the material heritage of such cultures,glass and ceramics survive <strong>in</strong> relatively good con-dition, metal <strong>in</strong> poor <strong>to</strong> fair condition, wood <strong>in</strong> theform of voids (postholes), and cloth<strong>in</strong>g not at all(except for metallic threads, but<strong>to</strong>ns, and an oddclasp or hook).Inherent and attached value, discussed above,is another major element <strong>in</strong> what survives. A significantaspect of this is taste, or, more specifically,changes <strong>in</strong> taste over the years. A "degree-of-sophistication"scale, rang<strong>in</strong>g from rude vernacularat one end <strong>to</strong> high style at the other, comes <strong>in</strong><strong>to</strong>play. The calibrations on this scale have obviousimplications of social class. High style objects, some-times of precious materials and fabricated withtechnical skill that elicits admiration, tend <strong>to</strong> bepreserved; ruder objects, which for economic reasonssometimes have much less <strong>in</strong>vested <strong>in</strong> them<strong>in</strong> terms of the quality of the material or the craftsmanship,simply may not last as long or, if they do,tend eventually <strong>to</strong> be discarded as junk. Objectswith iconic or associational value are preserved, butwhen they lose that association (religious pa<strong>in</strong>t<strong>in</strong>gs<strong>in</strong> a secular society, pho<strong>to</strong>graphs of unknown ances<strong>to</strong>rs),they become disposable.Even allow<strong>in</strong>g for the dis<strong>to</strong>rtions of survival, itrema<strong>in</strong>s true that objects can make accessible aspects,especially nonelite aspects, of a culture thatare not always present or detectable <strong>in</strong> other modesof cultural expression.isVeracityCerta<strong>in</strong> fundamental beliefs <strong>in</strong> any society are sogenerally accepted that they never need <strong>to</strong> be articulated(see Cultural Perspective below). Thesebasic cultural assumptions, the detection of whichW<strong>in</strong>terthur Portfolioessential for cultural understand<strong>in</strong>g, are consequentlynot perceivable <strong>in</strong> what a society expresses.They can, however, be detected <strong>in</strong> the way <strong>in</strong> whicha society expresses itself, <strong>in</strong> the configuration orform of th<strong>in</strong>gs, <strong>in</strong> style.6 Stylistic evidence can befound <strong>in</strong> all modes of cultural expression, whetherverbal, behavioral, or material. But a society putsa considerable amount of cultural sp<strong>in</strong> on what itconsciously says and does. Cultural expression isless self-conscious, and therefore potentially moretruthful, <strong>in</strong> what a society produces, especially suchmundane, utilitarian objects as domestic build<strong>in</strong>gs,furniture, or pots.Cultural PerspectivePerhaps the most difficult problem <strong>to</strong> recognizeand surmount <strong>in</strong> cultural studies is that of culturalstance or cultural perspective. The evidence westudy is the product of a particular cultural environment.We, the <strong>in</strong>terpreters, are products of adifferent cultural environment. We are pervadedby the beliefs of our own social groups-nation,locality, class, religion, politics, occupation, gender,age, race, ethnicity-beliefs <strong>in</strong> the form of assumptionsthat we make unconsciously. These are biasesthat we take for granted; we accept them as m<strong>in</strong>dlesslyas we accept the tug of gravity. Is it possible<strong>to</strong> step outside of one's own cultural givens and<strong>in</strong>terpret evidence objectively <strong>in</strong> terms of the beliefsof the <strong>in</strong>dividuals and the society that producedthat evidence? If not, if we are irredeemably biasedby our own unconscious beliefs, if we are hopelesslyculture bound, then the entire enterprise of cultural<strong>in</strong>terpretation should be avoided s<strong>in</strong>ce our<strong>in</strong>terpretations will <strong>in</strong>evitably be dis<strong>to</strong>rted. It is possible<strong>to</strong> argue, as Arnold Hauser does <strong>in</strong> response<strong>to</strong> the contention of Karl Marx that we see all th<strong>in</strong>gsfrom the perspective of our social <strong>in</strong>terest and ourview is therefore <strong>in</strong>evitably dis<strong>to</strong>rted, that once webecome aware of the problem we can struggleaga<strong>in</strong>st subjectivity, aga<strong>in</strong>st <strong>in</strong>dividual and class <strong>in</strong>terests,and can move <strong>to</strong>ward greater objectivity.7Awareness of the problem of one's own culturalbias is a large step <strong>in</strong> the direction of neutraliz<strong>in</strong>gthe problem, but material culture offers a scholarlyapproach that is more specific and trustworthy thansimple awareness. The study of systems of beliefthrough an analysis of artifacts offers opportunities<strong>to</strong> circumvent the <strong>in</strong>vestiga<strong>to</strong>r's own cultural per-6 For an extended discussion of this issue, see Prown, "Styleas Evidence," esp. pp. 197-200.7 Arnold Hauser, "Sociology of Art," <strong>in</strong> Marxism and Art:Writ<strong>in</strong>gs <strong>in</strong> Aesthetics and Criticism, ed. Berel Lang and ForrestWilliams (New York: David McKay Co., 1972), p. 272.


<strong>M<strong>in</strong>d</strong> <strong>in</strong> <strong>Matter</strong>spective. By undertak<strong>in</strong>g cultural <strong>in</strong>terpretationthrough artifacts, we can engage the other culture<strong>in</strong> the first <strong>in</strong>stance not with our m<strong>in</strong>ds, the seat ofour cultural biases, but with our senses. "This affectivemode of apprehension through the sensesthat allows us <strong>to</strong> put ourselves, figuratively speak<strong>in</strong>g,<strong>in</strong>side the sk<strong>in</strong>s of <strong>in</strong>vididuals who commissioned,made, used, or enjoyed these objects, <strong>to</strong> seewith their eyes and <strong>to</strong>uch with their hands, <strong>to</strong> identifywith them empathetically, is clearly a differentway of engag<strong>in</strong>g the past than abstractly throughthe written word. Instead of our m<strong>in</strong>ds mak<strong>in</strong>g<strong>in</strong>tellectual contact with m<strong>in</strong>ds of the past, oursenses make affective contact with senses of thepast."8The methodology of material culture, with itsaffective approach that aspires <strong>to</strong> the objectivity ofscientific method, affords a procedure for overcom<strong>in</strong>gthe dis<strong>to</strong>rtions of our particular culturalstance, and, of almost equal importance, it makesvisible the otherwise <strong>in</strong>visible, unconscious biasesof our own cultural perspective. Awareness of wha<strong>to</strong>ne normally takes for granted occurs only <strong>in</strong> theforced confrontation with another norm. For example,we become particularly aware of gravity asgravity when it is not there, as <strong>in</strong> our observationof astronauts work<strong>in</strong>g <strong>in</strong> a spacecraft. When weidentify with another culture through the affective,sensory apprehension of its artifacts, we have anopportunity <strong>to</strong> accept the other culture as the normand become aware of the differentness, the specialqualities, of our own culture. The culture be<strong>in</strong>gstudied provides a platform, a new cultural stance,for a perspective on our culture. This can be of<strong>in</strong>terest for its own sake, but specifically and practically<strong>in</strong> terms of the study of material culture,<strong>in</strong>creas<strong>in</strong>g awareness of the biases of one's own culturalperspective helps achieve objectivity <strong>in</strong> subsequent<strong>in</strong>vestigations.The fact is that cultural perspective is only aproblem or liability <strong>to</strong> the extent that one is unawareor unable <strong>to</strong> adjust for it. Indeed, it is ourquarry, the cultural patterns of belief, of m<strong>in</strong>d, thatwe seek.F<strong>in</strong>al NoteA disclaimer should be entered regard<strong>in</strong>g the completenessof what can be learned from material culture.In certa<strong>in</strong> <strong>in</strong>stances-prehis<strong>to</strong>ric or preliteratesocieties, for example-artifacts constitute theonly surviv<strong>in</strong>g evidence, so there is little choice but<strong>to</strong> use them as best one can <strong>to</strong> determ<strong>in</strong>e cultural8Prown, "Style as Evidence," p. 208.values as well as his<strong>to</strong>rical facts. But it would be adelusion <strong>to</strong> assume we acquire complete access <strong>to</strong>the belief systems of a culture through its materialsurvival. Cultural expression is not limited <strong>to</strong>th<strong>in</strong>gs. But the techniques of material cultureshould be part of the <strong>to</strong>ol kit of the well-equippedcultural scholar. The obverse of this disclaimer isthe argument advanced here: although the studyof artifacts is only one route <strong>to</strong> the understand<strong>in</strong>gof culture, it is a special, important, and qualitativelydifferent route. <strong>An</strong> <strong>in</strong>vestigation that ignoresmaterial culture will be impoverished.Theoretical Background<strong>Culture</strong> and SocietyThe def<strong>in</strong>ition given at the beg<strong>in</strong>n<strong>in</strong>g stated thatthe study of material culture can be considered amethodological branch of cultural his<strong>to</strong>ry or culturalanthropology. <strong>Material</strong> culture is the objectbasedaspect of the study of culture. As with culturalhis<strong>to</strong>ry and cultural anthropology, the studyof material culture <strong>to</strong>uches on the allied concernsof social his<strong>to</strong>ry and social anthropology. A society,a group of <strong>in</strong>terdependent persons form<strong>in</strong>g a s<strong>in</strong>glecommunity, has a culture, a set of beliefs. Socialhis<strong>to</strong>ry and social anthropology study the relationshipsbetween <strong>in</strong>dividuals or groups of <strong>in</strong>dividuals<strong>in</strong> a society, especially the patterns and details ofthe daily existence of large subgroups as def<strong>in</strong>edby class, race, religion, place of residence, wealth,and so forth. Cultural his<strong>to</strong>ry and cultural anthropologystudy the peculiar achievements, especially<strong>in</strong>tellectual, that characterize a society, such as art,science, technology, religion. Obviously there aresignificant areas of overlap. Society and culture are<strong>in</strong>extricably <strong>in</strong>tertw<strong>in</strong>ed, and their study cannotand should not be isolated except for analyticalpurposes.Cultural his<strong>to</strong>ry and cultural anthropology,with their sister subjects of social his<strong>to</strong>ry and socialanthropology, thus constitute a field-of-<strong>in</strong>terestumbrella that arches over the study of material culture.9The theoretical underp<strong>in</strong>n<strong>in</strong>gs of the studywill be noted <strong>in</strong> the sections that follow but are notexplored extensively <strong>in</strong> view of their complexityand the <strong>in</strong>troduc<strong>to</strong>ry nature of this essay.9 The location of material culture with<strong>in</strong> the broader conf<strong>in</strong>esof cultural and social his<strong>to</strong>ry and anthropology does not,however, preclude the utilization <strong>in</strong> the study of material cultureof <strong>in</strong>vestigative techniques normally associated with other fieldsand discipl<strong>in</strong>es. These techniques will be discussed later.5


6Structuralism and SemioticsThe fundamental purpose of the study of materialculture is the quest for cultural belief systems, thepatterns of belief of a particular group of people<strong>in</strong> a certa<strong>in</strong> time and place. The methodology is <strong>to</strong>some extent structuralist <strong>in</strong> its premise that the configurationsor properties of an artifact correspond<strong>to</strong> patterns <strong>in</strong> the m<strong>in</strong>d of the <strong>in</strong>dividual produceror producers and of the society of which he or theywere a part.Modern l<strong>in</strong>guistic theory has made us aware ofthe significance of language as the manifestationof man's capacity, <strong>in</strong>deed compulsion, <strong>to</strong> imposestructure on the world and his experience of it.Man's structur<strong>in</strong>g, apparent <strong>in</strong> language, is the onlyreality he knows. His reality is relative, endlesslychang<strong>in</strong>g, true only for the moment; it is the empiricalshadow of a hypothetical underly<strong>in</strong>g permanentuniverse, a world of ideas, a unified field.The reality man experiences is created by man, andlanguage, the nam<strong>in</strong>g of that reality, is a manifestationand measure of the current structure of reality<strong>in</strong> any given place and time. It is therefore significantcultural evidence as the reflection of man'smental structur<strong>in</strong>g. But language is not solely human.<strong>An</strong>imals communicate by arrangements ofsounds and, <strong>in</strong> the case of dolph<strong>in</strong>s, for example,may have languages. Perhaps more special <strong>to</strong> manthan language is the capacity <strong>to</strong> make implementsand, more special yet, objects for aesthetic gratification.There is a language of form as there is alanguage of words; a nam<strong>in</strong>g through mak<strong>in</strong>g asthere is a nam<strong>in</strong>g through say<strong>in</strong>g. That man expresseshis human need <strong>to</strong> structure his worldthrough forms as well as through language is abasic premise of the structuralist approach <strong>to</strong> materialculture.10The methodology of material culture is alsoconcerned with semiotics <strong>in</strong> its conviction that artifactstransmit signals which elucidate mental patternsor structures. Complement<strong>in</strong>g the structuralistpremise and semiotic promise of the<strong>in</strong>terpretation of artifacts is the knowledge thatartifacts serve as cultural releasers. Perceivers <strong>in</strong>other societies who have a different mix of culturalvalues, some <strong>in</strong> concert and some at variance withthose of the produc<strong>in</strong>g society, respond positively<strong>to</strong> certa<strong>in</strong> artifacts or aspects of artifacts while ne-10 A measure of the potency of the language of form is therole that matter-and man's experience of the physical worldplays<strong>in</strong> language. This is obviously true with poetic imageryand metaphor, where concretions vivify abstractions, and <strong>in</strong> theimagery of vernacular expressions which articulate and exposefundamental human perceptions of the realities of existence.W<strong>in</strong>terthur Portfolioglect<strong>in</strong>g others. This is why an object or an entirecategory of objects falls <strong>in</strong> and out of fashion. Theobject stays relatively the same, but people changeand cultural values change. From the time it is created,an artifact can arouse different patterns ofresponse accord<strong>in</strong>g <strong>to</strong> the belief systems of the perceivers'cultural matrices. The sequence of synchronicpatterns that could be triggered by an artifactresembles the sequence of frames <strong>in</strong> a motionpicture; <strong>in</strong> theory, if we could retrieve all the patterns,we would have a film of his<strong>to</strong>ry. In practice,only a few patterns are accessible, primarily thoseof the orig<strong>in</strong>al fabrica<strong>to</strong>r and the modern perceiver.Artifacts, then, can yield evidence of thepatterns of m<strong>in</strong>d of the society that fabricatedthem, of our society as we <strong>in</strong>terpret our responses(and nonresponses), and of any other society <strong>in</strong>terven<strong>in</strong>g<strong>in</strong> time or removed <strong>in</strong> space for whichthere are recorded responses.Determ<strong>in</strong>ismThe fundamental attitude underly<strong>in</strong>g the study ofmaterial culture is, as with most contemporaryscholarship, a pervasive determ<strong>in</strong>ism. This statementmay seem <strong>to</strong> belabor the obvious, but a strict determ<strong>in</strong>ismnot only underlies the other theoreticalaspects of the study of material culture but alsodictates the methodological procedures outl<strong>in</strong>edbelow whereby, through a variety of techniques, anobject is unpacked. The basic premise is thatevery effect observable <strong>in</strong> or <strong>in</strong>duced by the objecthas a cause. Therefore, the way <strong>to</strong> understand thecause (some aspect of culture) is the careful andimag<strong>in</strong>ative study of the effect (the object). In theory,if we could perceive all of the effects we couldunderstand all of the causes; an entire culturaluniverse is <strong>in</strong> the object wait<strong>in</strong>g <strong>to</strong> be discovered.The theoretical approach here is modified, however,by the conviction that <strong>in</strong> practice omniperceptionlead<strong>in</strong>g <strong>to</strong> omniscience is not a real possibility.External <strong>in</strong>formation-that is, evidence drawnfrom outside of the object, <strong>in</strong>clud<strong>in</strong>g <strong>in</strong>formationregard<strong>in</strong>g the maker's purpose or <strong>in</strong>tent-plays anessential role <strong>in</strong> the process. Such an approach is<strong>in</strong>clusive, not exclusive.Although the fundamental concern of materialculture is with the artifact as the embodiment ofmental structures, or patterns of belief, it is also of<strong>in</strong>terest that the fabrication of the object is a manifestationof behavior, of human act. As notedabove <strong>in</strong> the discussion of culture and society, beliefand behavior are <strong>in</strong>extricably <strong>in</strong>tertw<strong>in</strong>ed. Thematerial culturalist is, therefore, necessarily <strong>in</strong>ter-ested <strong>in</strong> the motive forces that condition behavior,


<strong>M<strong>in</strong>d</strong> <strong>in</strong> <strong>Matter</strong>specifically the mak<strong>in</strong>g, the distribution, and theuse of artifacts. There is an underly<strong>in</strong>g assumptionthat every liv<strong>in</strong>g be<strong>in</strong>g acts so as <strong>to</strong> gratify his ownself-<strong>in</strong>terest as he determ<strong>in</strong>es that <strong>in</strong>terest <strong>to</strong> be atany given moment. This is an <strong>in</strong>evitable by-produc<strong>to</strong>f the fundamental concern with cause and effect.Thus such issues as the availability of materials, thedemands of patronage, channels of distribution,promotion, available technology, and means of exchange,which require the <strong>in</strong>vestigation of externalevidence, are pert<strong>in</strong>ent.MethodologyHow does one extract <strong>in</strong>formation about culture,about m<strong>in</strong>d, from mute objects? We have beentaught <strong>to</strong> retrieve <strong>in</strong>formation <strong>in</strong> abstract form,words and numbers, but most of us are functionallyilliterate when it comes <strong>to</strong> <strong>in</strong>terpret<strong>in</strong>g <strong>in</strong>formationencoded <strong>in</strong> objects. Several academic discipl<strong>in</strong>es,notably art his<strong>to</strong>ry and archaeology, rout<strong>in</strong>ely workwith artifacts as evidence and over the years havebuilt up a considerable amount of theoretical andmethodological expertise. Work done <strong>in</strong> thesefields is often directed <strong>in</strong>ward, <strong>to</strong>ward the accumulationand explication of <strong>in</strong>formation requiredby the discipl<strong>in</strong>e itself. In the his<strong>to</strong>ry of art thistakes the form of resolv<strong>in</strong>g questions of stylistic andiconographic <strong>in</strong>fluence, of dat<strong>in</strong>g and authorship,of quality and authenticity. In archaeology it is thebasic task of assembl<strong>in</strong>g, sort<strong>in</strong>g, dat<strong>in</strong>g, and quantify<strong>in</strong>gthe assembled data. But art his<strong>to</strong>ry and archaeologyalso have fundamental concerns with thecultures that produced the objects, and the methodologiesof these two fields, <strong>to</strong> the extent that theyprovide means for the <strong>in</strong>terpretation of culture,are essential <strong>to</strong> material culture. At present theyare the two discipl<strong>in</strong>es most directly relevant <strong>to</strong> theactual work of <strong>in</strong>vestigat<strong>in</strong>g material culture. But,as they are usually def<strong>in</strong>ed, they are not adequate<strong>to</strong> the <strong>to</strong>tal task. The exploration of patterns ofbelief and behavior, <strong>in</strong> an <strong>in</strong>tellectual borderlandwhere the <strong>in</strong>terests of humanities and social sciencesmerge, requires an openness <strong>to</strong> other methodologies,<strong>in</strong>clud<strong>in</strong>g those of cultural and socialhis<strong>to</strong>ry, cultural and social anthropology, psychohis<strong>to</strong>ry,sociology, cultural geography, folklore andfolk life, and l<strong>in</strong>guistics. But the approach <strong>to</strong> materialculture set forth below dictates that thesebroader concerns and methodologies not be brought<strong>in</strong><strong>to</strong> play until the evidence of the artifact itself hasbeen plumbed as objectively as possible. Thereforethe first steps are most closely related <strong>to</strong> the basicdescriptive techniques of art his<strong>to</strong>ry and archaeology,and <strong>in</strong> this there is more overlap with thenatural than with the social sciences. The <strong>in</strong>itialdescriptive steps <strong>in</strong> the approach <strong>to</strong> objects resemblesfieldwork <strong>in</strong> a science such as geology, anddescription can also <strong>in</strong>volve the use of scientificequipment.The method of object analysis proposed belowprogresses through three stages. To keep the dis<strong>to</strong>rt<strong>in</strong>gbiases of the <strong>in</strong>vestiga<strong>to</strong>r's cultural perspective<strong>in</strong> check, these stages must be undertaken<strong>in</strong> sequence and kept as discrete as possible. Theanalysis proceeds from description, record<strong>in</strong>g the<strong>in</strong>ternal evidence of the object itself; <strong>to</strong> deduction,<strong>in</strong>terpret<strong>in</strong>g the <strong>in</strong>teraction between the object andthe perceiver; <strong>to</strong> speculation, fram<strong>in</strong>g hypothesesand questions which lead out from the object <strong>to</strong>external evidence for test<strong>in</strong>g and resolution."DescriptionDescription is restricted <strong>to</strong> what can be observed<strong>in</strong> the object itself, that is, <strong>to</strong> <strong>in</strong>ternal evidence. Inpractice, it is desirable <strong>to</strong> beg<strong>in</strong> with the largest,most comprehensive observations and progress systematically<strong>to</strong> more particular details. The term<strong>in</strong>ologyshould be as accurate as possible; technicalterms are f<strong>in</strong>e as long as they can be unders<strong>to</strong>od.The analyst must, however, cont<strong>in</strong>ually guardaga<strong>in</strong>st the <strong>in</strong>trusion of either subjective assumptionsor conclusions derived from other experience.This is a synchronic exercise; the physical objectis read at a particular moment <strong>in</strong> time. The objectis almost certa<strong>in</strong>ly not identical <strong>to</strong> what it was whenit was fabricated; time, weather, usage will all havetaken their <strong>to</strong>ll. At this stage no consideration isgiven <strong>to</strong> condition or <strong>to</strong> other diachronic technological,iconographic, or stylistic <strong>in</strong>fluences.Substantial analysis. Description beg<strong>in</strong>s with substantialanalysis, an account of the physical dimensions,material, and articulation of the object. Todeterm<strong>in</strong>e physical dimensions, the object is mea-1 The issue of sequence undoubtedly needs further study.I am aware that the <strong>in</strong>sistence upon strict adherence <strong>to</strong> a particularseries of steps seems rigid and arbitrary, an uncalled-forfetter<strong>in</strong>g of the <strong>in</strong>vestiga<strong>to</strong>r. Yet, I have come <strong>to</strong> appreciate thevirtues of sequence empirically on the basis of considerable classroomexperience with artifact analysis. It simply works better.The closer the sequence suggested below is followed, especially<strong>in</strong> regard <strong>to</strong> the major stages, and the greater the care takenwith each analytical step before proceed<strong>in</strong>g, the more penetrat<strong>in</strong>g,complex, and satisfy<strong>in</strong>g the f<strong>in</strong>al <strong>in</strong>terpretation. Obviously,the procedure is time-consum<strong>in</strong>g, and there is a naturalimpatience <strong>to</strong> move along. My experience has been, however,that this should be resisted until the analysis is exhausted andthe obvious next question requires advanc<strong>in</strong>g <strong>to</strong> the next step.7


8sured and perhaps weighed. The degree of precisiondepends on the <strong>in</strong>terests of the <strong>in</strong>vestiga<strong>to</strong>r.If he will be consider<strong>in</strong>g a series of objects, a certa<strong>in</strong>amount of precision is desirable, given the possiblesubsequent significance of and need for quantification.However, it is not desirable <strong>to</strong> carry decimals<strong>to</strong> the po<strong>in</strong>t of los<strong>in</strong>g an immediate sense of dimension<strong>in</strong> a welter of numbers; real significancemay lie <strong>in</strong> general measure, as with Glassie'sdiscovery of the modal importance of spans andcubits <strong>in</strong> the vernacular architecture of Virg<strong>in</strong>ia.12Next comes a description of the materials-whatthey are, how extensively they are used, and thepattern of their distribution throughout the object.F<strong>in</strong>ally, the ways <strong>in</strong> which the materials are put<strong>to</strong>gether <strong>in</strong> the fabrication of the object, the articulation,should be noted. For example, with fabricsone would look at the weave; with metals, the weld<strong>in</strong>g,solder<strong>in</strong>g, rivet<strong>in</strong>g; with wood, the dovetails,dowels, miterjo<strong>in</strong>ts, mortise-and-tenon jo<strong>in</strong>ts, glue.Substantial analysis is a descriptive physical <strong>in</strong>ven<strong>to</strong>ryof the object. It is achieved with the assistanceof whatever technical apparatus is appropriateand available. Simple tape measures and scales,ultraviolet lamps and <strong>in</strong>frared pho<strong>to</strong>graphs, orcomplex electron microscopes and X-ray defractionmach<strong>in</strong>es are all basically enhancements of one'sability <strong>to</strong> perceive and take the measure of the physicalproperties and dimensions of the object.13Content. The next step <strong>in</strong> description is analysisof content. The <strong>in</strong>vestiga<strong>to</strong>r is concerned simplywith subject matter. This is usually a fac<strong>to</strong>r onlywith works of art or other decorated objects. Theprocedure is iconography <strong>in</strong> its simplest sense, aread<strong>in</strong>g of overt representations. In the case of apa<strong>in</strong>t<strong>in</strong>g, this may simply be what is represented,as if the work were a w<strong>in</strong>dow on the world (or onsome k<strong>in</strong>d of world). Content may <strong>in</strong>clude deco-12 Henry Glassie, Folk Hous<strong>in</strong>g <strong>in</strong> Middle Virg<strong>in</strong>ia: A Structural<strong>An</strong>alysis of His<strong>to</strong>ric Artifacts (Knoxville: University of TennesseePress, 1975).13 The procedures outl<strong>in</strong>ed here for collect<strong>in</strong>g <strong>in</strong>ternal evidencehave other significant applications. Physical analysis, <strong>in</strong>clud<strong>in</strong>gthe use of scientific apparatus, can provide crucial <strong>in</strong>formation<strong>in</strong> regard <strong>to</strong> authenticity. Other procedures notedbelow, notably formal analysis, can also be exceed<strong>in</strong>gly useful<strong>in</strong> determ<strong>in</strong><strong>in</strong>g authenticity. These applications of the methodologycan take place at any time, but it is preferable for theissue of authenticity <strong>to</strong> be resolved before the analysis proceedsbeyond description. If a material culture <strong>in</strong>vestiga<strong>to</strong>r is <strong>to</strong> arriveat cultural conclusions on the basis of material evidence, thespecimen be<strong>in</strong>g studied must be an authentic product of theculture <strong>in</strong> question. The <strong>in</strong>vestiga<strong>to</strong>r must determ<strong>in</strong>e what aspectsof the objects, if any, are not authentic products of thepresumed culture. A fake may be a useful artifact <strong>in</strong> relation<strong>to</strong> the culture that produced the fake, but it is deceptive <strong>in</strong>relation <strong>to</strong> the feigned culture.W<strong>in</strong>terthur Portfoliorative designs or motifs, <strong>in</strong>scriptions, coats of arms,or diagrams, engraved or embossed on metal,carved or pa<strong>in</strong>ted on wood or s<strong>to</strong>ne, woven <strong>in</strong> textiles,molded or etched <strong>in</strong> glass.Formal analysis. F<strong>in</strong>ally, and very important, isanalysis of the object's form or configuration, itsvisual character. It is useful <strong>to</strong> beg<strong>in</strong> by describ<strong>in</strong>gthe two-dimensional organization-l<strong>in</strong>es and areaseitheron the surface of a flat object or <strong>in</strong> elevationsor sections through a solid object.14 Next comes thethree-dimensional organization of forms <strong>in</strong> space,whether actual <strong>in</strong> a three-dimensional object orrepresented <strong>in</strong> a pic<strong>to</strong>rial object. Subsequently,other formal elements such as color, light, and textureshould be analyzed with, as <strong>in</strong> the case of the<strong>in</strong>itial description of materials, an account of theirnature, extent, and pattern of distribution (rhythm)<strong>in</strong> each case. Determ<strong>in</strong>ation of the degree of detailmust be left <strong>to</strong> the discretion of the <strong>in</strong>vestiga<strong>to</strong>r;<strong>to</strong>o much can be almost as bad as <strong>to</strong>o little, theforest can be lost for the trees.DeductionThe second stage of analysis moves from the objectitself <strong>to</strong> the relationship between the object and theperceiver. It <strong>in</strong>volves the empathetic l<strong>in</strong>k<strong>in</strong>g of thematerial (actual) or represented world of the objectwith the perceiver's world of existence and experience.To put it another way, the analyst contem-plates what it would be like <strong>to</strong> use or <strong>in</strong>teract withthe object, or, <strong>in</strong> the case of a representational object,<strong>to</strong> be transported empathetically <strong>in</strong><strong>to</strong> the depictedworld. If conditions permit, he handles, lifts,uses, walks through, or experiments physically withthe object. The paramount criterion for deductionsdrawn from this <strong>in</strong>teraction is that they must meetthe test of reasonableness and common sense; thatis, most people, on the basis of their knowledge ofthe physical world and the evidence of their ownlife experience, should f<strong>in</strong>d the deductions <strong>to</strong> beunstra<strong>in</strong>ed <strong>in</strong>terpretations of the evidence elicitedby the description. If these deductions are notreadily acceptable as reasonable, they must be consideredhypothetical and deferred <strong>to</strong> the next stage.Although the analyst <strong>in</strong> the deductive stagemoves away from a concern solely with the <strong>in</strong>ternalevidence of the object and <strong>in</strong>jects himself <strong>in</strong><strong>to</strong> the<strong>in</strong>vestigation, the process rema<strong>in</strong>s synchronic. Justas the object is only what it is at the moment of14 The procedures of formal analysis summarized brieflyhere will be familiar <strong>to</strong> any art his<strong>to</strong>rian. They are not, however,arcane, and <strong>in</strong>vestiga<strong>to</strong>rs need not be specially tra<strong>in</strong>ed. Formalanalysis is a matter of articulat<strong>in</strong>g and record<strong>in</strong>g what one sees,preferably <strong>in</strong> a systematic sequence as suggested here.


<strong>M<strong>in</strong>d</strong> <strong>in</strong> <strong>Matter</strong><strong>in</strong>vestigation, and as such may be more or less differentthan what it was when it was made, so <strong>to</strong>othe analyst is what he is at the moment of <strong>in</strong>vestigation.Ten years hence he might respond differently<strong>to</strong> the object because of different <strong>in</strong>terestsand a different mix of life experiences near thesurface of conscious awareness. The particular encounterbetween an object with its his<strong>to</strong>ry and an<strong>in</strong>dividual with his his<strong>to</strong>ry shapes the deductions.Neither is what they were nor what they may become.Yet the event does not occur with<strong>in</strong> a vacuum.The object is at least <strong>in</strong> some ways what it wasor bears some recognizable relationship <strong>to</strong> what itwas; the same, although less germane, is true ofthe <strong>in</strong>vestiga<strong>to</strong>r. The object may not testify withcomplete accuracy about its culture, but it can divulgesometh<strong>in</strong>g. It is the analyst's task <strong>to</strong> f<strong>in</strong>d outwhat it can tell and, perhaps, deduce what it canno longer tell.Sensory engagement. The first step <strong>in</strong> deductionis sensory experience of the object. If possible, one<strong>to</strong>uches it <strong>to</strong> feel its texture and lifts it <strong>to</strong> know itsheft. Where appropriate, consideration should begiven <strong>to</strong> the physical adjustments a user would have<strong>to</strong> make <strong>to</strong> its size, weight, configuration, and texture.The experience of architecture or a <strong>to</strong>wnscapewould <strong>in</strong>volve sensory perceptions whilemov<strong>in</strong>g through it. If the object is not accessible,then these th<strong>in</strong>gs must be done imag<strong>in</strong>atively andempathetically. In the case of a picture, the engagementis necessarily empathetic; the analystprojects himself <strong>in</strong><strong>to</strong> the represented world (or, <strong>in</strong>Alois Riegl's sense, considers that the pic<strong>to</strong>rial spacecont<strong>in</strong>ues <strong>in</strong><strong>to</strong> the viewer's world of existence) andrecords what he would see, hear, smell, taste, andfeel. 15Intellectual engagement. The second step is <strong>in</strong>tellectualapprehension of the object. With a <strong>to</strong>ol orimplement this is a consideration of what it doesand how it does it, and <strong>in</strong> such cases may need <strong>to</strong>precede or accompany the sensory engagement.The degree of understand<strong>in</strong>g at this stage (prior<strong>to</strong> the admission of external evidence) depends onthe complexity of the object and the analyst's priorknowledge and experience. It is unnecessary <strong>to</strong> ignorewhat one knows and feign <strong>in</strong>nocence for theappearance of objectivity, but it is desirable <strong>to</strong> test15See Sheldon Nodelman, "Structural <strong>An</strong>alysis <strong>in</strong> Art and<strong>An</strong>thropology," <strong>in</strong> Structuralism, ed. Jacques Ehrmann (GardenCity, N.Y: <strong>An</strong>chor Books/Doubleday, 1970), p. 87. This splendidarticle sets forth succ<strong>in</strong>ctly the basis for contemporary structuralanalysis <strong>in</strong> the early art his<strong>to</strong>rical work of the German schoolof Strukturforschung, especially as <strong>in</strong>itiated by Riegl and developedby Guido von Kaschnitz-We<strong>in</strong>berg, and the anthropologiestructurale of Claude Levi-Strauss.one's external knowledge <strong>to</strong> see if it can be deducedfrom the object itself and, if it cannot, <strong>to</strong> set thatknowledge aside until the next stage.In the case of a pic<strong>to</strong>rial object, there are anumber of questions that may be addressed <strong>to</strong> andanswered by the object itself, especially if it is representational.What is the time of day? What is theseason of the year? What is the effect on what isdepicted of natural forces such as heat and cold orthe pull of gravity? In the relation between thedepicted world and our world, where are we positioned,what might we be do<strong>in</strong>g, and what role,if any, might we play? How would we enter pic<strong>to</strong>rialspace? What transpired prior <strong>to</strong> the depicted moment?What may happen next?Emotional response. F<strong>in</strong>ally, there is the matter ofthe viewer's emotional response <strong>to</strong> the object. Reactionsvary <strong>in</strong> k<strong>in</strong>d, <strong>in</strong>tensity, and specificity, butit is not uncommon <strong>to</strong> discover that what one considereda subjective response is <strong>in</strong> fact widelyshared. A particular object may trigger joy, fright,awe, perturbation, revulsion, <strong>in</strong>difference, curiosity,or other responses that can be quite subtly dist<strong>in</strong>guished.These subjective reactions, difficult butby no means impossible <strong>to</strong> articulate, tend <strong>to</strong> besignificant <strong>to</strong> the extent that they are generallyshared. They po<strong>in</strong>t the way <strong>to</strong> specific <strong>in</strong>sightswhen the analyst identifies the elements noted <strong>in</strong>the descriptive stage that have precipitated them.I have stressed the importance of attempt<strong>in</strong>g<strong>to</strong> ma<strong>in</strong>ta<strong>in</strong> rigorous discreteness and sequence <strong>in</strong>the stages of object analysis. In fact, this is difficultif not impossible <strong>to</strong> achieve. Deductions almost <strong>in</strong>variablycreep <strong>in</strong><strong>to</strong> the <strong>in</strong>itial description. Theseslips, usually unnoted by the <strong>in</strong>vestiga<strong>to</strong>r, are undesirables<strong>in</strong>ce they undercut objectivity. But <strong>in</strong>practice, while striv<strong>in</strong>g <strong>to</strong> achieve objectivity and <strong>to</strong>ma<strong>in</strong>ta<strong>in</strong> the scientific method as an ideal, the <strong>in</strong>vestiga<strong>to</strong>rshould not be so rigorous and doctr<strong>in</strong>aire<strong>in</strong> the application of methodological rigor as <strong>to</strong> <strong>in</strong>hibitthe process. Vigilance, not martial law, is theappropriate attitude. Often an <strong>in</strong>dividual's subjectiveassumptions are not recognized as such untilconsiderably later. In fact, it is <strong>in</strong>structive <strong>in</strong> regard<strong>to</strong> understand<strong>in</strong>g one's own cultural biases, one'sown cultural perspective, <strong>to</strong> mark those assumptionsthat rema<strong>in</strong> undetected the longest <strong>in</strong> thedescriptive stage. These are often the most deeplyrooted cultural assumptions.SpeculationHav<strong>in</strong>g progressed from the object itself <strong>in</strong> description<strong>to</strong> the <strong>in</strong>teraction between object and perceiver<strong>in</strong> deduction, the analysis now moves com-9


10W<strong>in</strong>terthur Portfoliopletely <strong>to</strong> the m<strong>in</strong>d of the perceiver, <strong>to</strong> speculation. <strong>in</strong>ary analysis-description, deduction, specula-There are few rules or proscriptions at this stage. tion-is complete and the <strong>in</strong>vestigation has movedWhat is desired is as much creative imag<strong>in</strong><strong>in</strong>g as <strong>to</strong> external evidence. There should be cont<strong>in</strong>ualpossible, the free association of ideas and percep- shunt<strong>in</strong>g back and forth between the outside evitionstempered only, and then not <strong>to</strong>o quickly, by dence and the artifact as research suggests <strong>to</strong> thethe analyst's common sense and judgment as <strong>to</strong> <strong>in</strong>vestiga<strong>to</strong>r the need for more descriptive <strong>in</strong>for-what is even vaguely plausible.mation or <strong>in</strong>dicates other hypotheses that need <strong>to</strong>Theories and hypotheses. The first step <strong>in</strong> specu- be tested affectively.lation is <strong>to</strong> review the <strong>in</strong>formation developed <strong>in</strong> thedescriptive and deductive stages and <strong>to</strong> formulatehypotheses. This is the time of summ<strong>in</strong>g up what Investigation of External Evidencehas been learned from the <strong>in</strong>ternal evidence of theobject itself, turn<strong>in</strong>g those data over <strong>in</strong> one's m<strong>in</strong>d, Allied Discipl<strong>in</strong>esdevelop<strong>in</strong>g theories that might expla<strong>in</strong> the various Pursu<strong>in</strong>g a program of research <strong>in</strong> material cultureeffects observed and felt. Speculation takes place based on questions and hypotheses aris<strong>in</strong>g from<strong>in</strong> the m<strong>in</strong>d of the <strong>in</strong>vestiga<strong>to</strong>r, and his cultural artifact analysis <strong>in</strong>volves the techniques and apstancenow becomes a major fac<strong>to</strong>r. However, s<strong>in</strong>ce proaches of any of a dozen or more subjects orthe objective and deductive evidence is already <strong>in</strong> discipl<strong>in</strong>es divided between the humanities and thehand, this cultural bias has little dis<strong>to</strong>rt<strong>in</strong>g effect. social sciences.16 The follow<strong>in</strong>g can or do utilizeIndeed, it is an asset rather than a liability; it fuels artifacts evidentially: archaeology, cultural geogthecreative work that now must take place. Because raphy, folklore and folk life, his<strong>to</strong>ry of art, socialof cultural perspective, it is impossible <strong>to</strong> respond and cultural anthropology, and social and cultural<strong>to</strong> and <strong>in</strong>terpret the object <strong>in</strong> exactly the same way his<strong>to</strong>ry. Several others that do not <strong>to</strong> any substantialas did the fabricat<strong>in</strong>g society, or any other society degree are l<strong>in</strong>guistics, psychohis<strong>to</strong>ry, and psycholthatmay have been exposed <strong>to</strong> and reacted <strong>to</strong> theobject dur<strong>in</strong>g its his<strong>to</strong>ry and perigr<strong>in</strong>ations. Whereogy. S<strong>in</strong>ce the study of material culture as a dist<strong>in</strong>ctdiscipl<strong>in</strong>e (rather than as a part of art his<strong>to</strong>ry orthere is a common response, it provides an affective<strong>in</strong>sight <strong>in</strong><strong>to</strong> the cultural values of another archaeology) is relatively recent and the theoreticalsociety. substructure is still be<strong>in</strong>g formulated, the list ofWhere there is divergence, the dist<strong>in</strong>ctive cultural allied discipl<strong>in</strong>es is probably not complete.perspective of our society can illum<strong>in</strong>ate unseen The different relationships the allied discipl<strong>in</strong>esand even unconscious aspects of the other culture. bear <strong>to</strong> material culture need clarification. In re-There was gravity before New<strong>to</strong>n; there was eco- gard <strong>to</strong> the three discipl<strong>in</strong>es that do not use objects,nomic determ<strong>in</strong>ism before Marx; there was sex the'relationship is one-sided; material culture doesbefore Freud. We are free <strong>to</strong> use the <strong>in</strong>sights af- not contribute significantly <strong>to</strong>, but profits from,forded by our cultural and his<strong>to</strong>rical perspective, techniques and <strong>in</strong>sights of l<strong>in</strong>guistics, psychohisaslong as we do not make the mistake of assign<strong>in</strong>g<strong>in</strong>tentionality or even awareness <strong>to</strong> the <strong>to</strong>ry, and psychology.17 Conversely, one subject areafabricat<strong>in</strong>g that does use artifacts, folklore and folk life, profitsculture. Our cultural distance from the culture of from, but does not make a readily def<strong>in</strong>able orthe object precludes affective experience of those dist<strong>in</strong>ctive methodological contribution <strong>to</strong>, materialbeliefs that are at variance with our own belief sys- culture. Folklore and folk life seems out of placetems, but the process now begun can lead <strong>to</strong> the on the list s<strong>in</strong>ce it refers <strong>to</strong> a broad area of <strong>in</strong>vesrecoveryof some of those beliefs. That is a goal of tigation; as a field rather than a discipl<strong>in</strong>e, it is thethe exercise.Program of research. The second step <strong>in</strong> the spec-16ulative stage is develop<strong>in</strong>g a program for valida-There is some question <strong>in</strong> academic circles whether socialtion, that is, a plan for scholarly <strong>in</strong>vestigation of and cultural his<strong>to</strong>ry belong <strong>to</strong> the humanities or <strong>to</strong> the socialsciences. Thisquestions posed by the material evidence. Thisperhaps suggests the lessen<strong>in</strong>g usefulness of adist<strong>in</strong>ction between the study of human beliefs, values, and hisshiftsthe <strong>in</strong>quiry from analysis of <strong>in</strong>ternal evidence <strong>to</strong>ry on the one hand and the study of human behavior on the<strong>to</strong> the search for and <strong>in</strong>vestigation of external evi- other, and the need for a new term <strong>to</strong> encompass those discidence.Now the methodologies and techniques of pl<strong>in</strong>es that study the <strong>in</strong>teraction of human belief and behavior,various discipl<strong>in</strong>es can be brought <strong>in</strong><strong>to</strong> play ac-whether his<strong>to</strong>rical or contemporary.17 Inasmuch as the essential purpose of material culture iscord<strong>in</strong>g <strong>to</strong> the nature of the questions raised and the quest for m<strong>in</strong>d, psychohis<strong>to</strong>ry holds particular promise, butasthe skills and <strong>in</strong>cl<strong>in</strong>ations of the scholar.yet the methodologies of this equally new (and more controversial)approachThe object is not abandoned after the rudimentary as those of material culprelim-ture.


<strong>M<strong>in</strong>d</strong> <strong>in</strong> <strong>Matter</strong>opposite of material culture which is a discipl<strong>in</strong>eand not a field. In addition <strong>to</strong> utiliz<strong>in</strong>g most of theother discipl<strong>in</strong>ary approaches listed here, studies<strong>in</strong> folklore and folk life have made especially effectiveuse of material evidence, <strong>in</strong>asmuch as materialculture is particularly useful for any <strong>in</strong>vestigationof nonliterate or quasiliterate societies orsegments of societies.The relationship of material culture <strong>to</strong> otherdiscipl<strong>in</strong>es that use artifacts is one of common orparallel <strong>in</strong>terests rather than <strong>in</strong>terdependence. Asnoted above, social and cultural his<strong>to</strong>ry, social andcultural anthropology, and, it might be added, sociologycan view material culture as simply a methodologicalsubbranch <strong>to</strong> be utilized when appropriate.Cultural geography has an especially close connectionwith material culture. The explanation maybe that, s<strong>in</strong>ce cultural geography deals directly withthe shap<strong>in</strong>g <strong>in</strong>fluence of man's m<strong>in</strong>d on his physicalenvironment, it is essentially material culture writlarge. As with material culture, its primary evidenceexists <strong>in</strong> the form of both artifacts and pic<strong>to</strong>rialrepresentations. Cultural geography may be def<strong>in</strong>edas an important branch of material culture(as with art, all cultural geography is material culture,but not all material culture is cultural geography);<strong>in</strong> time the two subjects may turn out <strong>to</strong> beaspects of a s<strong>in</strong>gle discipl<strong>in</strong>e. For the moment thestudy of each is <strong>in</strong> its <strong>in</strong>fancy and their preciserelationship rema<strong>in</strong>s <strong>to</strong> be determ<strong>in</strong>ed.Art His<strong>to</strong>ry and ArchaeologyI turn now <strong>to</strong> the two areas of scholarship that havehad the longest work<strong>in</strong>g experience with materialculture-art his<strong>to</strong>ry and archaeology. The <strong>in</strong>itialstep <strong>in</strong> the analytical process, the physical descriptionof objects (<strong>in</strong>clud<strong>in</strong>g the use of technical apparatus),is common <strong>to</strong> both these fields. Moreoverthe most obvious methodological steps away fromthe <strong>in</strong>ternal evidence and <strong>in</strong><strong>to</strong> external evidencealso spr<strong>in</strong>g from, although they are not limited <strong>to</strong>,these fields.Quantitative analysis. Quantitative analysis, morecommon <strong>to</strong> archaeology than <strong>to</strong> art his<strong>to</strong>ry, is mostfrequently the extension of descriptive physicalanalysis <strong>to</strong> other objects <strong>in</strong> order <strong>to</strong> determ<strong>in</strong>e thedistribution, <strong>in</strong> time and <strong>in</strong> space, of certa<strong>in</strong> forms,materials, or modes of construction. Quantitativestudy can also use the orig<strong>in</strong>al object and otherslike it for consider<strong>in</strong>g abstract questions, such asthe relationship of objects <strong>to</strong> patrons or users visa-visclass, religion, politics, age, wealth, sex, placeof residence, profession, and so on. For example,a student <strong>in</strong> my material culture sem<strong>in</strong>ar, RachelFeldberg, <strong>in</strong>vestigated one mid-eighteenth-centuryConnecticut desk-and-bookcase. She began by not<strong>in</strong>gthe number of apertures, then she consideredhow the open<strong>in</strong>gs might have been used by theorig<strong>in</strong>al owner and hypothesized that they were forsort<strong>in</strong>g and s<strong>to</strong>r<strong>in</strong>g papers. Given the desk-andbookcase'sfunctional associations with read<strong>in</strong>g andwrit<strong>in</strong>g, its division <strong>in</strong><strong>to</strong> upper case and lower case(as <strong>in</strong> typefaces), and the possible use of the lowersection as a press (as <strong>in</strong> "l<strong>in</strong>en press"), her thoughtsturned <strong>to</strong> pr<strong>in</strong>t<strong>in</strong>g. She speculated that if envisioned<strong>in</strong> a horizontal plane, this particular deskand-bookcasehad the same number of open<strong>in</strong>gsas did a pr<strong>in</strong>ter's tray. This suggested alphabetization,with the usual conflation of certa<strong>in</strong> letters(p/q, x/y/z), and the use of the apertures for systematicfil<strong>in</strong>g. A quantitative survey of similar deskand-bookcaseswould help <strong>to</strong> confirm or negate herhypothesis.18 The development of computer technologymakes possible a range and variety of quantitativeresearch previously unmanageable.Stylistic analysis. The other two aspects of thedescriptive stage, stylistic analysis and iconography,also lend themselves <strong>to</strong> broader diachronic andgeographic consideration. The search for stylistic<strong>in</strong>fluences or sources is a basic art his<strong>to</strong>rical procedure.With<strong>in</strong> the broader framework of materialculture, trac<strong>in</strong>g stylistic <strong>in</strong>fluence has considerablepotential. For example, New England <strong>in</strong> the sixteenthcentury had few if any graves<strong>to</strong>nes. Withthe beg<strong>in</strong>n<strong>in</strong>g of European settlement <strong>in</strong> the seventeenthcentury, graves<strong>to</strong>nes appeared <strong>in</strong> thecoastal <strong>to</strong>wns; subsequently their use spread up theriver valleys and across the countryside. S<strong>in</strong>cegraves<strong>to</strong>nes are often <strong>in</strong>scribed with considerabledata regard<strong>in</strong>g the deceased, a corpus of subject<strong>in</strong>formation can be assembled about age, sex, religion,profession, and residence. Graves<strong>to</strong>nes alsohave a formal design component. <strong>An</strong>alysis of theevolution and spread of graves<strong>to</strong>ne styles <strong>in</strong> NewEngland, previously a stylistic tabula rasa, mightlead <strong>to</strong> a significant study of the dispersion of style,of how formal <strong>in</strong>formation is dissem<strong>in</strong>ated <strong>in</strong> a18This example is simplified for illustrative purposes andshould not be <strong>in</strong>terpreted as reductive either of the possibilitiesfor quantification studies or of the scope of Feldberg's <strong>in</strong>quiry.Most quantitative studies would deal with a much larger numberof variables, as <strong>in</strong>deed would Feldberg's study of desk-and-bookcasesif actually undertaken. Also, her <strong>in</strong>vestigation <strong>in</strong><strong>to</strong> externalevidence led <strong>to</strong> various other issues not apposite here such asthe use of letters of credit <strong>in</strong> the eighteenth century which mightbe filed <strong>in</strong> the bookcase; the velocity of correspondence of aNew England bus<strong>in</strong>essman; locks and safekeep<strong>in</strong>g; and the issueof reconcil<strong>in</strong>g gentlemanl<strong>in</strong>ess and commerce.11


12given culture.19 Like radioactive iso<strong>to</strong>pes <strong>in</strong>jected<strong>in</strong><strong>to</strong> the bloodstream of a cancer patient, the graves<strong>to</strong>neswould make visible the culture and its patternof diffusion.Iconology. Iconography is also a basic art his<strong>to</strong>ricalprocedure for the <strong>in</strong>vestigation of art <strong>in</strong>flu-enc<strong>in</strong>g art. There is a ga<strong>in</strong> <strong>in</strong> research potentialwhen iconography moves <strong>to</strong> iconology and studiesare made of the <strong>in</strong>tellectual matrix-the web ofmyth, religion, his<strong>to</strong>rical circumstance-thatspawned the legends and imbue the iconographicelements with their <strong>in</strong>tellectual and symbolic power.The study of iconology leads <strong>in</strong>eluctably <strong>to</strong> thestudy of semiotics; all objects, not only works of artwith highly developed narrative, imagic, meta-phoric, and symbolic content, are the transmittersof signs and signals, whether consciously or subconsciouslysent or received. <strong>An</strong>d the <strong>in</strong>terpretationof cultural signals transmitted by artifacts iswhat material culture is all about.<strong>An</strong>other student <strong>in</strong> my sem<strong>in</strong>ar, Kimerly Ror-schach, <strong>in</strong>vestigated an eighteenth-century Connecticuttall clock. Traditional research <strong>in</strong><strong>to</strong> externalevidence, which is part of any <strong>in</strong>vestigation <strong>in</strong><strong>to</strong>material culture, led <strong>to</strong> estate <strong>in</strong>ven<strong>to</strong>ries <strong>in</strong> an attempt<strong>to</strong> determ<strong>in</strong>e the normal placement of suchclocks and <strong>to</strong> prove patterns of distribution byeconomic status. Similarly, clockmakers' accountbooks were consulted for <strong>in</strong>formation about shoppractices. But the deductive and speculative stagesof object analysis framed qualitatively differentquestions and hypotheses. The tall clock stands slimand erect, slightly larger than human scale. It hashuman characteristics, and yet it is both less andmore than human. It has a face beh<strong>in</strong>d which asurrogate bra<strong>in</strong> ticks relentlessly. It is not capableof <strong>in</strong>dependent life, yet once wound its mechanismticks on and its hands move without rest. The humanoccupants of a house are mortal with an allotedspan of time <strong>to</strong> use or waste while the clockmeasures its irretrievable passage. Could the clockhave played a metaphorical role as the unbl<strong>in</strong>k<strong>in</strong>g<strong>to</strong>ller of time who watches the <strong>in</strong>habitants of thehouse, the agent of some extrahuman, div<strong>in</strong>epower? A student <strong>in</strong> another course, Joel Pfister,analyzed a Vic<strong>to</strong>rian coal-fired parlor s<strong>to</strong>ve, a verydifferent object. A useful black imp who ate coalvoraciously and had <strong>to</strong> be emptied (its fecal ashesa material by-product <strong>in</strong> contrast <strong>to</strong> the abstrac<strong>to</strong>utput of the clock), who would <strong>in</strong>flict a nasty burnon the unwary and could, if untended, destroy the19 See James Deetz, In Small Th<strong>in</strong>gs Forgotten: The Archaeologyof Early American Life (Garden City, N.Y: <strong>An</strong>chor Press/Doubleday,1977), pp. 64-90.W<strong>in</strong>terthur Portfoliohouse, the s<strong>to</strong>ve was not a celestial watcher but aniron Caliban that needed itself <strong>to</strong> be watched. Howdoes one explore the mental landscape, the beliefs,<strong>to</strong> validate or deny such speculations? Sermons,private diaries, poetry, and fiction are among thesources for the <strong>in</strong>vestiga<strong>to</strong>r seek<strong>in</strong>g not only factsbut also the h<strong>in</strong>ts or suggestions of belief. Even ifsuch hypotheses or speculations rema<strong>in</strong> unproved,they are not necessarily <strong>in</strong>valid.Observations on the Categories of ArtifactsAlthough all man-made th<strong>in</strong>gs are, <strong>in</strong> theory, usefulevidence of cultural m<strong>in</strong>d, <strong>in</strong> practice different categoriesof material yield different k<strong>in</strong>ds of <strong>in</strong>formation<strong>in</strong> response <strong>to</strong> different <strong>in</strong>vestigative techniques.Some categories are responsive <strong>to</strong> familarscholarly methodologies; some seem obdurate andmute. This f<strong>in</strong>al section reviews the categories ofthe material of material culture and considers theirevidential promise.ArtThe f<strong>in</strong>e arts <strong>in</strong> general have two advantages asmaterial for the study of material culture. One,already discussed, is the applicability of the experienceand methodologies of an exist<strong>in</strong>g discipl<strong>in</strong>e,the his<strong>to</strong>ry of art. The other is that objects of artpossess considerable underly<strong>in</strong>g theoretical complexity(as opposed <strong>to</strong> technical or mechanical complexity),embody<strong>in</strong>g by def<strong>in</strong>ition aesthetic andeven ethical decision mak<strong>in</strong>g.20 On the otherhand, as noted <strong>in</strong> the discussion of veracity, theself-consciousness of artistic expression makes artless neutral as cultural evidence than are mundaneartifacts. Moreover, there is a special problemconnected with the consideration of works of artas cultural evidence, what might be called the aestheticdilemma.Hauser has argued that there is no relationshipbetween an object's aesthetic value and its culturalsignificance. Each is judged by different criteria,and each set of standards is perfectly valid as longas the two are not confused. It is self-delud<strong>in</strong>g <strong>to</strong>consider an object aesthetically better because it hascultural potency, or <strong>to</strong> elevate an object as a culturaldocument because it accords with our sense of aestheticquality. The aesthetic dilemma arises when20 "The more complex an object is, the more decisions itsdesign required, the more a particular m<strong>in</strong>d <strong>in</strong> operation canbe discovered beh<strong>in</strong>d it" (Henry Glassie, "Folkloristic Study ofthe American Artifact," <strong>in</strong> Handbook of American Folklore, ed.Richard Dorson [forthcom<strong>in</strong>g]).


<strong>M<strong>in</strong>d</strong> <strong>in</strong> <strong>Matter</strong>an analytical approach breaks down the complexityof a work of art <strong>in</strong><strong>to</strong> simple categories and <strong>in</strong>so do<strong>in</strong>g destroys the aesthetic experience irretrievably.21The question is whether the analytical proceduresof material culture wreak this k<strong>in</strong>d of aestheticdamage.The <strong>in</strong>itial steps of the methodology proposedhere are completely descriptive and do not compromisethe aesthetic response. Close exam<strong>in</strong>ationof the object accords with accepted procedures foraesthetic evaluation. <strong>An</strong>d the second stage of deductiveand <strong>in</strong>terpretative analysis <strong>in</strong>volves objectiveprocedures that only enhance and magnify familiarity,understand<strong>in</strong>g, and aesthetic appreciation.Danger lies <strong>in</strong> the third stage-speculation. Theaesthetic dilemma does not <strong>in</strong> fact arise from analysis;it arises from speculation. The aesthetic experienceof a work of art (or music or literature)can be affected, even permanently altered, by externalassociations-a distasteful experience at thetime of perception, the <strong>in</strong>trusion of a parody, anunsolicited, uncongenial <strong>in</strong>terpretation. Speculation,especially by an "expert," can color, perhapspermanently, the perception of others. Regardlessof the validity of the <strong>in</strong>terpretation, the state ofm<strong>in</strong>d of the listener or reader is altered, <strong>in</strong>nocenceis lost, what has been said cannot be unsaid, theaesthetic experience is irredeemably changed.Students of material culture who have appliedthe analytical techniques, <strong>in</strong>clud<strong>in</strong>g speculation,have <strong>in</strong> fact found their aesthetic pleasure <strong>in</strong> theobject enhanced, not compromised. But aestheticdamage is done not <strong>to</strong> the <strong>in</strong>terpreter, for whomthe speculations are arrived at freely, but <strong>to</strong> hisaudience. This, however, is one of the pitfalls <strong>in</strong>the play of ideas, especially <strong>in</strong> the area of aestheticcriticism. Speculation is essential <strong>to</strong> a democracy ofideas, and the danger of restrict<strong>in</strong>g ideas or associationsis much more serious than the occasionalaesthetic damage caused by their expression. Imag<strong>in</strong>ativecritical <strong>in</strong>terpretation may change an objectirretrievably, but our ideas and our perceptions arecont<strong>in</strong>ually be<strong>in</strong>g altered by new ideas and perceptions.That is life. The "aesthetic dilemma" turnsout on close <strong>in</strong>spection <strong>to</strong> be less a real problemand more <strong>in</strong> the order of normal <strong>in</strong>tellectual grow<strong>in</strong>gpa<strong>in</strong>s.DiversionsIn attempt<strong>in</strong>g <strong>to</strong> classify artifacts, I <strong>in</strong>itially establisheda miscellaneous category for th<strong>in</strong>gs, such asbooks, <strong>to</strong>ys and games, prepared meals, and the21Hauser, "Sociology of Art," pp. 274-76.accoutrements of theatrical performance, that didnot fit <strong>in</strong><strong>to</strong> the other obvious categories. These objectsshare the quality of giv<strong>in</strong>g pleasure, or enterta<strong>in</strong>ment<strong>to</strong> the m<strong>in</strong>d and body, and the categoryhas an aff<strong>in</strong>ity with, although separate from, art.This is a category <strong>in</strong> the process of def<strong>in</strong>ition andfurther discussion of it must be deferred.AdornmentAdornment, especially cloth<strong>in</strong>g, has, like the appliedarts, the advantage of <strong>to</strong>uch<strong>in</strong>g on a widerange of quotidian functions and of embody<strong>in</strong>g arelatively uncomplicated partnership of functionand style that permits the isolation and study ofstyle. The potency of this material as cultural evidencecan be tested by the simple act of criticiz<strong>in</strong>gsomeone's clothes; the reaction is much more <strong>in</strong>tensethan that aroused by comparable criticism ofa house, a car, or a television set. Criticism of cloth<strong>in</strong>gis taken more personally, suggest<strong>in</strong>g a high cor-relation between cloth<strong>in</strong>g and personal identity andvalues. Although personal adornment promises <strong>to</strong>be a particularly rich ve<strong>in</strong> for material culture studies,<strong>to</strong> date little significant work has been donewith it.Modifications of the LandscapeThe most essential quality of an object for the studyof material culture, after survival, is authenticity.The optimum object is the graves<strong>to</strong>ne because itis geographically rooted and attended by a greatdeal of primary data; we are quite secure <strong>in</strong> attach<strong>in</strong>git <strong>to</strong> a particular cultural complex. Therehas been little or no fak<strong>in</strong>g of graves<strong>to</strong>nes and onlya limited amount of recarv<strong>in</strong>g or relocat<strong>in</strong>g. Althoughan <strong>in</strong>dividual graves<strong>to</strong>ne can be consideredas sculpture, graves<strong>to</strong>nes and graveyards (or cemeteries)fundamentally belong <strong>to</strong> a broader category,modifications of the natural landscape. Architecture,<strong>to</strong>wn plann<strong>in</strong>g, and <strong>in</strong>deed all aspectsof the human-shaped landscape (cultural geography)share with graves<strong>to</strong>nes the same quality ofrootedness that ties artifacts <strong>to</strong> a particular fabricat<strong>in</strong>gculture. Although lack<strong>in</strong>g the <strong>in</strong>scribed dataof grave markers, architecture has much greatercomplexity. Hav<strong>in</strong>g been built for human occupancy,it responds <strong>in</strong> very direct ways <strong>to</strong> people'sneeds. Glassie has observed that his<strong>to</strong>rically orientedfolklorists have concentrated on architecturebecause the material survives, it is geographicallysited, and it is complex. It is both a work of art anda <strong>to</strong>ol for liv<strong>in</strong>g, comb<strong>in</strong><strong>in</strong>g aesthetic with utilitariandrives at a variety of conceptual levels.22 Town and22 Glassie, "Folkloristic Study," p. 15.13


14city plann<strong>in</strong>g, that is, architecture on a larger scale,share these qualities. In the case of less complexalterations <strong>in</strong> the physical landscape a dist<strong>in</strong>ctionmust be made between conscious shap<strong>in</strong>g, as <strong>in</strong>plow<strong>in</strong>g or the construction of a s<strong>to</strong>ne wall, andsimple behavioral consequences, such as accumulationsof animal bones <strong>in</strong>dicative of eat<strong>in</strong>g habits.Applied ArtsApplied arts (furniture, furnish<strong>in</strong>gs, receptacles),like architecture, are a partnership of art and craft,of aesthetic appeal and utility.23 They lack the rootednessof architecture and, except <strong>in</strong> the case ofmaterial retrieved archaeologically, present greaterhazard <strong>in</strong> associat<strong>in</strong>g objects with their orig<strong>in</strong>at<strong>in</strong>gculture. Applied arts, however, have an advantage<strong>in</strong> their simplicity of function which makes it easier<strong>to</strong> isolate that potent cultural <strong>in</strong>dica<strong>to</strong>r, style. Asdiscussed above <strong>in</strong> Cultural Perspective, the fundamentalvalues of a society are often unexpressedbecause they are taken for granted.24 As a result,they are manifest <strong>in</strong> style rather than <strong>in</strong> content.Stylistic expression can be affected by functionalutility or conscious purposefulness. The configurationof a <strong>to</strong>ol or mach<strong>in</strong>e is almost completelydictated by its use; the configuration of a s<strong>to</strong>ry ora play or a pa<strong>in</strong>t<strong>in</strong>g may be similarly conditionedby its content or message. In architecture and theapplied arts form and function are partners. Wherethe function is simple and constant, as with teapotsor chairs, it can be fac<strong>to</strong>red out. The rema<strong>in</strong><strong>in</strong>gvariable is style, bespeak<strong>in</strong>g cultural values and attitudes<strong>in</strong> itself and <strong>in</strong> its variations across time,space, class, and so forth.There is, of course, significant cultural evidence<strong>in</strong> the utilitarian aspect of artifacts. Both architectureand the applied arts, by their use <strong>in</strong> a widerange of daily activities, especially domestic, arebearers of <strong>in</strong>formation about numerous, sometimesquite private, reaches of human experience.<strong>An</strong>other student <strong>in</strong> my material culture course,Barbara Mount, studied a seventeenth-centuryBos<strong>to</strong>n trencher salt. We take salt for granted becauseour contemporary (largely processed) dietmore than satisfies our requirements. Yet the physiologicalneed for salt is fundamental; if deprivedof it we, like all animals, would have severe physical23The English usage of the term applied arts is preferable <strong>to</strong>the American decorative arts for material culture purposes. Theterm is <strong>in</strong>tended <strong>to</strong> describe objects whose essential characteris that they comb<strong>in</strong>e aesthetic and utilitarian roles. S<strong>in</strong>ce thenoun arts common <strong>to</strong> both terms takes care of the aestheticaspect, it seems sensible <strong>to</strong> have the descrip<strong>to</strong>r emphasize utility,that is, applied rather than decorative.24 See also Prown, "Style as Evidence," pp. 69-71.W<strong>in</strong>terthur Portfolioand mental problems. Early economies developeda salt trade. Salt conta<strong>in</strong>ers his<strong>to</strong>rically occupied aplace of honor at the d<strong>in</strong>ner table, and it matteredwho was seated above or below the salt. Salt appearsfrequently <strong>in</strong> biblical imagery, represent<strong>in</strong>g desic-cation and purity. People dream of salt. Human lifeemerged from brackish pools, the sal<strong>in</strong>e content ofwhich is encoded <strong>in</strong> the human bloodstream. Salthas ritual functions associated with baptism; saltwater is put on the <strong>in</strong>fant's lips <strong>in</strong> Catholic baptismalrites; the forms of early trencher salts derivefrom medieval and renaissance baptismal fonts.Many body fluids are salty-blood, ur<strong>in</strong>e, tearsand<strong>in</strong> some cultures are associated with fertilityrites. These scattered observations suggest the multiplepossibilities for cultural <strong>in</strong>vestigation that canarise from one simple applied arts object.DevicesDevices-implements, <strong>to</strong>ols, utensils, appliances,mach<strong>in</strong>es, vehicles, <strong>in</strong>struments-constitute themost problematic and, <strong>to</strong> date, a relatively unproductiverange of artifacts for the study of materialculture. Much of the scholarship on devices hasbeen taxonomic, record<strong>in</strong>g functional details andmechanical variations. Little writ<strong>in</strong>g has been culturally<strong>in</strong>terpretive except on the au<strong>to</strong>mobile, amach<strong>in</strong>e with powerful personal stylistic over<strong>to</strong>nes.25Theoretical writ<strong>in</strong>g that relates devices <strong>to</strong>culture has dealt with the stylistic modification ofmach<strong>in</strong>e forms <strong>to</strong> make them culturally acceptableand pervasive images of technology <strong>in</strong> the popularm<strong>in</strong>d.26 But there has been little cultural analysisof the devices themselves, and no theoretical literaturehas as yet established a technological orscientific counterpart <strong>to</strong> the l<strong>in</strong>k between art andbeliefs.27 Certa<strong>in</strong> devices have particular promisefor cultural <strong>in</strong>terpretation. For example, clocks andwatches, l<strong>in</strong>ked with a significant aspect of everydayhuman experience-time-surely have cultural significance.Ocular devices-telescopes, microscopes,25For example, Roland Barthes, "The New Citroen," <strong>in</strong>Mythologies, trans. <strong>An</strong>nette Lavers (1972; repr<strong>in</strong>t ed., New York:Hill & Wang, 1978), pp. 88-90.26John Kasson, Civiliz<strong>in</strong>g the Mach<strong>in</strong>e: Technology and RepublicanValues <strong>in</strong> America, 1776-1900 (New York: Grossman Publishers,1976), and Leo Marx, The Mach<strong>in</strong>e <strong>in</strong> the Garden: Technologyand the Pas<strong>to</strong>ral Ideal <strong>in</strong> America (New York: OxfordUniversity Press, 1965).27Perhaps this will be achieved <strong>in</strong> time. Glassie speaks of theimportance of banjos as well as banjo play<strong>in</strong>g for folklorists("Folkloristic Study," p. 4), but it rema<strong>in</strong>s <strong>to</strong> be seen whether thisassertion will be validated. Glassie had discussed banjos brieflyearlier <strong>in</strong> Pattern <strong>in</strong> the <strong>Material</strong> Folk <strong>Culture</strong> of the Eastern UnitedStates (1968; repr<strong>in</strong>t ed., Philadelphia: University of PennsylvaniaPress, 1971), pp. 22-24, but did not follow through <strong>to</strong> anycultural <strong>in</strong>terpretations there.


<strong>M<strong>in</strong>d</strong> <strong>in</strong> <strong>Matter</strong>eyeglasses-also readily suggest themselves as extensionsof the fundamental human activity ofsee<strong>in</strong>g. Although there may be cultural potency <strong>in</strong>a wide range of device materials, a question persists.Does the fact that they have been less successfully<strong>in</strong>terpreted as cultural evidence than haveother categories of artifacts simply reflect the presentstate of scholarship and scholarly <strong>in</strong>terest, orare there fundamental differences <strong>in</strong> the nature ofcerta<strong>in</strong> artifacts that affect their value as culturalevidence? We will consider one aspect of this question<strong>in</strong> the conclusion.ConclusionWe have discussed the categories of the materialsof material culture <strong>in</strong> a sequence mov<strong>in</strong>g from themore aesthetic <strong>to</strong> the more utilitarian with, giventhe broad scope of the categories, considerableoverlap. Does the position of a general category ora specific artifact on such an aesthetic/utility scaleprovide any <strong>in</strong>dex of evidential promise?The cultural <strong>in</strong>terpretation of artifacts is still<strong>to</strong>o young as a scholarly enterprise <strong>to</strong> permit f<strong>in</strong>alor fixed generalizations regard<strong>in</strong>g the comparativepotential of artifacts as evidence. But the weight ofscholarly evidence, if one simply compares the bodyof cultural <strong>in</strong>terpretation <strong>in</strong> the literature of arthis<strong>to</strong>ry, architectural his<strong>to</strong>ry, and the his<strong>to</strong>ry of theapplied arts with the literature of the his<strong>to</strong>ry ofscience and technology, suggests that it is the aestheticor artistic dimensions of objects, <strong>to</strong> whateverextent and <strong>in</strong> whatever form they are present, tha<strong>to</strong>pen the way <strong>to</strong> cultural understand<strong>in</strong>g. Thestraightforward statements of fact <strong>in</strong> purely utilitarianobjects provide only limited cultural <strong>in</strong>sights.The fundamental reason why the cultural <strong>in</strong>terpretationof works of art has been more fruitfulthan that of devices is the disparate character ofthe material itself. Art objects are the products ofthe needs of belief; devices are the products ofphysical necessity. Inasmuch as material culture isfundamentally a quest for m<strong>in</strong>d, for belief, worksof art are more direct sources of cultural evidencethan are devices. Although devices clearly expresshuman attitudes and values <strong>in</strong> regard <strong>to</strong> achiev<strong>in</strong>gcontrol over the physical environment, the correspondencebetween the device and the need thatbrought it <strong>in</strong><strong>to</strong> existence is so direct that thereseems little need for further <strong>in</strong>vestigation. <strong>An</strong>d yet,there are devices such as clocks and telescopes withclear cultural significance. Moreover, devices respondas well as the other categories of artifacts do<strong>to</strong> the analytical procedures outl<strong>in</strong>ed earlier <strong>in</strong> thisessay. Those procedures, especially <strong>in</strong> the descrip-15tive stage, are largely derived from the practice ofart his<strong>to</strong>ry, and when artifacts are subjected <strong>to</strong> thatanalysis, they are analyzed as if they were works ofart. Where devices respond <strong>to</strong> this mode of analysis-as,for example, <strong>in</strong> the perceptions of my colleagueMargaretta Lovell regard<strong>in</strong>g sew<strong>in</strong>g mach<strong>in</strong>es,but<strong>to</strong>ns and switches, calcula<strong>to</strong>rs and busestheydo so not <strong>in</strong> terms of what they do, but rather<strong>in</strong> the way they are formed and the way <strong>in</strong> whichthey operate, that is, their style. If the cultural significanceof a device is perceivable <strong>in</strong> its style ratherthan its function, then there is reason <strong>to</strong> concludethat, for purposes of material culture analysis, theaesthetic aspects of artifacts are more significantthan the utilitarian. Why this should be the case isexpla<strong>in</strong>ed by Jan Mukarovsky.28 Mukarovsky observesthat all products of creative human activityreveal <strong>in</strong>tention. In the case of implements (hespeaks specifically of implements, but his argumentholds for all devices), that <strong>in</strong>tention, purpose, oraim is directed externally, outside of the implementitself. <strong>An</strong> art object, on the other hand, is self-referential;it is an aim, an <strong>in</strong>tention <strong>in</strong> itself. Man isa user of an implement-he applies it externally;man is a perceiver of art-he refers it <strong>to</strong> himself.Virtually all objects have an artistic dimension; onlywith devices do we encounter a class of objects thatapproaches the purely utilitarian. Even there, mostdevices <strong>in</strong>corporate some decorative or aestheticelements, and every device can be contemplated asan art object, a piece of abstract sculpture, completelyapart from utilitarian considerations.It is characteristic of an implement that achange or modification affect<strong>in</strong>g the way it accomplishesits task does not alter its essential nature asa particular type of implement. But a change, evena m<strong>in</strong>or change, <strong>in</strong> any of the properties of a workof art transforms it <strong>in</strong><strong>to</strong> a different work of art.Mukarovsky's example is a hammer. Viewed as animplement, a hammer that has its grip thickenedor its peen flattened is still a hammer; but the hammeras an art object, an organization of certa<strong>in</strong>shapes and colors and textures, becomes a differen<strong>to</strong>bject if the organization of design elements is altered,if the pla<strong>in</strong> wooden handle is pa<strong>in</strong>ted red orthe cleft <strong>in</strong> the claws is narrowed. The explanationfor this, and here we enter the realm of semiotics,derives from Mukarovsky's premise that every28Margaretta Lovell and I cotaught a course <strong>in</strong> materialculture. Jan Mukarovsky, "The Essence of the Visual Arts," <strong>in</strong>Semiotics of Art: Prague School Contributions, ed. Ladislav Matejkaand Irw<strong>in</strong> R. Titunik (Cambridge, Mass.: MIT Press, 1977), pp.229-44, and Structure, Sign, and Function: Selected Essays, trans.and ed. John Burbank and Peter Ste<strong>in</strong>er (New Haven and London:Yale University Press, 1978), pp. 220-35.


16product of human activity has an organiz<strong>in</strong>g pr<strong>in</strong>cipleand a unify<strong>in</strong>g <strong>in</strong>tention. Different observersmay <strong>in</strong>terpret that <strong>in</strong>tention <strong>in</strong> different ways, butthe artist(s) had a s<strong>in</strong>gle purpose <strong>in</strong> m<strong>in</strong>d. It maybe unrealistic and unrealizable, <strong>in</strong>deed quixotic, fora maker <strong>to</strong> <strong>in</strong>tend that his purpose be unders<strong>to</strong>odby all perceivers equally-<strong>in</strong> the same way and <strong>in</strong>the same degree as he understands it. Nevertheless,any fabrica<strong>to</strong>r must have that purpose, even unconsciously,<strong>in</strong> order <strong>to</strong> make. Therefore, objectsare signs that convey mean<strong>in</strong>g, a mode of communication,a form of language. The object may,like words, communicate a specific mean<strong>in</strong>g outsideof itself. This is the case with a content-filled ar<strong>to</strong>bject such as a magaz<strong>in</strong>e illustration, or with animplement, a device. Such objects relate <strong>to</strong> externals.But a work of art that is self-referential, thatis, an artistic sign <strong>in</strong> and of itself rather than acommunicative sign relat<strong>in</strong>g <strong>to</strong> some outside function,establishes understand<strong>in</strong>g among people "thatdoes not perta<strong>in</strong> <strong>to</strong> th<strong>in</strong>gs, even when they are represented<strong>in</strong> the work, but <strong>to</strong> a certa<strong>in</strong> attitude <strong>to</strong>wardth<strong>in</strong>gs, a certa<strong>in</strong> attitude on the part of man <strong>to</strong>wardthe entire reality that surrounds him, not only <strong>to</strong>that reality which is directly represented <strong>in</strong> thegiven case."29 The art object is self-sufficient, andwhen apprehended evokes <strong>in</strong> the perceiver a certa<strong>in</strong>attitude <strong>to</strong>ward reality which resonates withthe maker's attitude <strong>to</strong>ward reality. Because we cannotreally experience a reality other than the one<strong>in</strong><strong>to</strong> which we are locked <strong>in</strong> time and space, we canmake only limited use of an artifact as an <strong>in</strong>formationalsign, as a referent outside of itself, as animplement. We are dependent upon the degree ofidentity between its orig<strong>in</strong>al world and ours. Wemay still be able <strong>to</strong> use the hammer as a hammer,but we may not be able <strong>to</strong> cure illness with a shaman'srattle. We can, however, use the work of artas an au<strong>to</strong>nomous artistic sign, as an affective l<strong>in</strong>kwith the culture that called it <strong>in</strong><strong>to</strong> be<strong>in</strong>g, becauseof our shared physiological experience as perceiversand our sensory overlap with the maker andthe orig<strong>in</strong>al perceivers. This is the gift and thepromise of material culture. Artifacts are disappo<strong>in</strong>t<strong>in</strong>gas communica<strong>to</strong>rs of his<strong>to</strong>rical fact; theytell us someth<strong>in</strong>g, but facts are transmitted betterby verbal documents. Artifacts are, however, excellentand special <strong>in</strong>dexes of culture, concretionsof the realities of belief of other people <strong>in</strong> othertimes and places, ready and able <strong>to</strong> be reexperiencedand <strong>in</strong>terpreted <strong>to</strong>day.29Mukafovsky, "Visual Arts," p. 237, and Structure, Sign, andFunction, p. 228.Selective BibliographyW<strong>in</strong>terthur PortfolioFor more specific and comprehensive material culturebibliographies, see the works of Simon J. Bronner, HenryGlassie, and Thomas J. Schlereth listed below.General WorksBraudel, Fernand. Afterthoughts on <strong>Material</strong> Civilizationand Capitalism. Baltimore and London: Johns Hopk<strong>in</strong>sUniversity Press, 1977.. Capitalism and <strong>Material</strong> Life, 1400-180o. NewYork: Harper & Row, 1975.Bronner, Simon J. Bibliography of American Folk and VernacularArt. Bloom<strong>in</strong>g<strong>to</strong>n, Ind.: Folklore PublicationsGroup, 1980.. "Concepts <strong>in</strong> the Study of <strong>Material</strong> Aspects ofAmerican Folk <strong>Culture</strong>." Folklore Forum 12 (1979):133-72.."From Neglect <strong>to</strong> Concept: <strong>An</strong> <strong>Introduction</strong> <strong>to</strong>the Study of <strong>Material</strong> Aspects of American Folk <strong>Culture</strong>."Folklore Forum 12 (1979): 117-32.."Research<strong>in</strong>g <strong>Material</strong> <strong>Culture</strong>: A Selected Bibliography."Middle Atlantic Folklife Association Newsletter,Oc<strong>to</strong>ber 1981, pp. 5-12.Chavis, John. "The Artifact and the Study of His<strong>to</strong>ry."Cura<strong>to</strong>r 7 (1977): 156-62.Ferguson, E. "The <strong>M<strong>in</strong>d</strong>'s Eye: Nonverbal Thought <strong>in</strong>Technology." Science 197 (1977): 827-36.Flem<strong>in</strong>g, E. McClung. "Artifact Study: A ProposedModel." In W<strong>in</strong>terthur Portfolio 9, edited by Ian M. G.Quimby, pp. 153-73. Charlottesville: University Pressof Virg<strong>in</strong>ia, 1973.Foucault, Michel. The Order of Th<strong>in</strong>gs. New York: V<strong>in</strong>tageBooks, 1973.Giedion, Siegfried. Mechanization Takes Command. NewYork: Oxford University Press, 1948.Glassie, Henry. "Folkloristic Study <strong>in</strong> the American Artifact."In Handbook of American Folklore, edited by Rich-ard Dorson, forthcom<strong>in</strong>g.. "Mean<strong>in</strong>gful Th<strong>in</strong>gs and Appropriate Myths:The Artifact's Place <strong>in</strong> American Studies." In Prospects:<strong>An</strong> <strong>An</strong>nual of American Cultural Studies, edited by JackSalzman, vol. 3, pp. 1-49. New York: Burt Frankl<strong>in</strong>,1977.. Pattern <strong>in</strong> the <strong>Material</strong> Folk <strong>Culture</strong> of the EasternUnited States. Philadelphia: University of PennsylvaniaPress, 1968.H<strong>in</strong>dle, Brooke. "How Much is a Piece of the True CrossWorth?" In <strong>Material</strong> <strong>Culture</strong> and the Study of AmericanLife, edited by Ian M. G. Quimby, pp. 5-20. New York:W. W. Nor<strong>to</strong>n, 1978.Jones, Michael Owen. The Hand Made Object and Its Maker.Los <strong>An</strong>geles and Berkeley: University of CaliforniaPress, 1975.Kouwenhoven, John. The Arts <strong>in</strong> Modern American Civilization.New York: W. W. Nor<strong>to</strong>n, 1967.


<strong>M<strong>in</strong>d</strong> <strong>in</strong> <strong>Matter</strong>Mayo, Edith. "<strong>Introduction</strong>: Focus on <strong>Material</strong> <strong>Culture</strong>."Journal of American <strong>Culture</strong> 3 (1980): 595-604.Place, L<strong>in</strong>na Funk, Joanna Schneider Zangriando, JamesW Lea, and John Lovell. "The Object as Subject: TheRole of Museums and <strong>Material</strong> <strong>Culture</strong> Collections <strong>in</strong>American Studies." American Quarterly 26 (1974): 281-94.Quimby, Ian M. G., ed. <strong>Material</strong> <strong>Culture</strong> and the Study ofAmerican Life. New York: W W. Nor<strong>to</strong>n, 1978.Schlereth, Thomas J. Artifacts and the American Past. Nashville,Tenn.: American Association for State and LocalHis<strong>to</strong>ry, 1980.."<strong>Material</strong> <strong>Culture</strong> Studies <strong>in</strong> America: Notes <strong>to</strong>warda His<strong>to</strong>rical Perspective." <strong>Material</strong> His<strong>to</strong>ry Bullet<strong>in</strong>8 (1979): 89-98.Skramstad, Harold. "American Th<strong>in</strong>gs: A Neglected<strong>Material</strong> <strong>Culture</strong>." American Studies International o1(1972): 11-22.Smith, Cyril Stanley. Structure and Spirit: Selected Essays onScience, Art, and His<strong>to</strong>ry. Cambridge, Mass.: MIT Press,1981.Weitzman, David. Underfoot: <strong>An</strong> Everyday Guide <strong>to</strong> Explor<strong>in</strong>gthe American Past. New York: Charles Scribner'sSons, 1976.W<strong>in</strong>ner, Langdon. "Do Artifacts Have Politics?" Daedalus109 (1980): 121-36.TheoreticalWorksStructuralism and SemioticsBarthes, Roland. 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