M - Avanti Group

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Midland County Convention & Visitors Bureau
For lodging and area information, call 888.464.3526
Midland, Michigan
MIDLAND CENTEr
FOr ThE ArTs
Center your sights on true culture
enter.your.sights.on.culture.in.all.its.
forms.at.Midland.Center.for.the.Arts.. CIt’s.a.magical.place.in.our.community,.
creating.wonder,.inspiring.learning,.and.
opening.new.worlds..
With.a.1,500-seat.auditorium,.a.400-seat.
theatre,.art.galleries,.a.hands-on.science.
museum,.and.a.historical.museum.campus,.
it’s.easy.to.see.why.MCFTA.is.a.multifaceted.
jewel.in.our.community!.Dazzling.
performers,.
brilliant.lecturers,.classes.where.education.
and.inspiration.intertwine,.and.exceptional.
exhibits.make.MCFTA.a.vital.asset.for.our.
region.and.beyond.
MCFTA.is.home.to.Alden.B..Dow.Museum.
of.Science.&.Art,.Midland.Symphony.
Orchestra,.MATRIX:.MIDLAND,.Center.Stage.
Theatre,.Music.Society,.and.Midland.County.
Historical.Society,.providing.a.vast.tapestry.of.
creative.programming.year.round.
MCFTA.means.many.things.to.many.people:.
a.champion.for.active.participation.in.the.
arts,.an.opportunity.to.speak.the.universal.
language.of.creativity,.a.place.where.
global.culture.and.community.charm.come.
together,.opening.a.whole.new.world.of.
experiences..Visit.MCFTA.to.find.out.what..
it.will.mean.to.you!
ChArLEs w. hOwArD
sANTA CLAUs sChOOL
Studying the art of Santa
S
ometimes,.even.Santa.can.learn.a.thing.
or.two.about.Christmas..That’s.why,.each.
year,.dozens.of.holiday.hopefuls.from.
across.the.country.come.by.car,.bus,.plane,.
or.reindeer.to.visit.Midland’s.own.Charles.W..
Howard.(CWH).Santa.Claus.School.
Established.in.1937,.the.CWH.Santa.Claus.
School.is.an.internationally.recognized.
Santa.School—the.longest.continuously.
running.Santa.Claus.School.in.the.world,.to.
be.exact..As.a.non-profit.organization,.the.
school’s.mission.is.to.preserve.the.traditions.
and.history.of.Santa.Claus,.while.providing.
students.with.the.necessary.resources.to.
further.define.and.improve.their.individual.
presentations.of.Santa.Claus.
At.the.Charles.W..Howard.Santa.Claus.School,.
life.is.not.all.cookies.and.milk..Students.
learn.everything.from.Santa.Sign.Language.to.
proper.beard.maintenance..These.prospective.
present-givers.are.also.taught.the.history.of.
Saint.Nicholas,.proper.etiquette.for.media.
appearances,.and.even.child.psychology.
As.Charles.W..Howard,.founder.of.the.
esteemed.Santa.Claus.School.once.said,..
“He.errors.who.thinks.Santa.enters.through.
the.chimney..Santa.enters.through.the.heart.”.
This.philosophy.is.still.carried.out.in.the.
Midland.school.today.by.its.current.Dean,.
Thomas.Valent,.who.continues.to.ensure.that.
Santa.Claus.is.always.coming.to.town.
For more area information, visit www.midlandcvb.org 25