general information on professional development ... - IACT College

GENERAL INFORMATION ONPROFESSIONAL DEVELOPMENT COURSES (PDC)IACT College’s Professional Development Courses can provide working professionals with the knowledge and skills theyneed to build their careers in marketing, advertising, event management, amongst other fields. Students may choose totake individual courses for their personal development, or complete courses 1 to 13 to obtain a Diploma in MarketingCommunications from International Advertising Association (IAA), New York. All courses are night classes.No.Course Details1 Marketing Management*Learn the basics of marketing and how the resources of an organisation can best matchthe needs of the market.2 Advertising Principles*Gain an understanding of the advertising business, its origins and place in society, theway it is organised and controlled, and how it works in practice.3 Communication DynamicsLearn the elements of the communication process, the types and models ofcommunication, and the development of mass media.4 Media: Research, Strategy, Planning and BuyingLearn about the different media options used to deliver advertising messages, and theskills required to plan effective media usage.5 Consumer BehaviourLearn the basics of consumer behaviour, which is seen as a vital component inadvertising and marketing.6 Marketing and Advertising ResearchLearn the methods of marketing and advertising research; and its necessity andapplications to marketing and advertising communications.7 Marketing Communications I & II (Consists of two courses)& Gain knowledge and practical application in the areas of Sales Promotion, Direct8 Marketing and Public Relations.9 Advertising Campaign PlanningLearn the essential steps for an effective and holistic advertising campaign.10 Creative SideGain an understanding of the major role creative thinking and concept developmentplay in advertising and communication.11 Graphic DesignLearn how to work with print, pictures and patterns on flat surfaces (2-Dimensional)and how to use a combination of words and images to design effective layouts.12 Computer Graphics (A pre-requisite to Courses 11 and 13.)Learn the most effective manner of creating award-winning advertisements byoptimising great layouts and technical skills.13 Web DesignLearn how to create dynamic and creative websites using web application tools ofMacromedia Fireworks, Flash and Dreamweaver.14 CopywritingLearn how persuade your audience by crafting memorable slogans, witty headlines, andclever taglines.15 3D Animation and VisualisationLearn how to generate 3D visuals and produce animated clips using Autodesk Maya.CourseCommencesFeb & JulyFeb & JulyFebruaryFebruaryFebruaryJulyJulyJulyJulyFebruaryFeb & JulyFebruaryJulyFebruary* Marketing Management and Advertising Principles are pre-requisite courses to the Diploma in Marketing Communications.Days/DurationTuesdays14 classesMondays14 classesThursdays14 classesWednesdays14 classesMondays14 classesThursdays14 classesMondays& Fridays24 classesThursdays14 classesTuesdays14 classesMondays& Wednesdays22 classesWednesdays& Fridays22 classesTuesdays& Thursdays20 classesMondays14 classesTuesdays& Thursdays22 classesFeesRM1,200RM1,200RM1,200RM1,200RM1,200RM1,200RM2,400RM1,200RM1,200RM2,400RM2,400RM2,400RM1,200RM2,400Notes:1. A one-time Registration Fee of RM200 is applicable. All fees paid are non-refundable.2. All courses are PSMB-claimable through the SBL scheme.3. Diploma students may choose to take Copywriting instead of Web Design. The 3D Animation and Visualisation is not part of the Diploma course.4. Courses 1 to 10 are also offered as weekend classes. Please see the reverse for the full schedule and details.5. Payment can be made by cash, credit card, cheques or bank drafts and should be payable to KOLEJ IACT SDN BHD.6. Direct bank-in can be made to Kolej IACT’s Public Bank Acct 3-0792488-25. Please email a copy of the payment receipt to alice@iact.edu.my.1

DETAILED SCHEDULES FORPROFESSIONAL DEVELOPMENT COURSES (PDC)2012 - 2013Night Classes (July 2012 Schedule*)Module Mon Tues Wed Thurs FriMarketing and Advertising ResearchMarketing Communications I & IIAdvertising Campaign PlanningCreative SideGraphic DesignComputer GraphicsCopywriting7:00pm –9:30pm7:00pm –9:00pm7:00pm –9:30pm7:00pm –9:30pm7:00pm –9:00pm7:00pm –9:00pm7:00pm –9:30pm7:00pm –9:30pm7:00pm –9:30pm7:00pm –9:00pmStartDateEndDate*19 July 23 Nov16 July 19 Nov19 July 20 Nov17 July 06 Nov16 July 29 Oct18 July 31 Oct16 July 12 NovWeekend Classes (October 2012 – September 2013 Schedule*)In addition to our night classes, IACT College’s Professional Development Courses will now be offered on the weekends(except for Software courses). This will enable part-time Diploma students to complete their Diploma within 18 months.Each course will cover between two to four full weekends (Saturday and Sunday), and classes will run from 9am to 6pm*.October 2012 November 2012 December 2012 January 2013Oct 6-7, 13-14MarketingManagementNov 3-4, 10-11AdvertisingPrinciplesDec 1-2, 8-9CommunicationDynamicsJan 12-13, 19-20Media: Research,Strategy, Planningand BuyingFebruary 2013 March 2013 April 2013 May 2013Chinese New YearbreakMar 2-3, 9-10ConsumerBehaviourMar 30-31, Apr 6-7Marketing andAdvertising ResearchApr 27-28,May 4-5, 18-19, 25-26MarketingCommunication I & IIJune 2013 July 2013 August 2013 September 2013Jun 15-16, 22-23AdvertisingCampaign PlanningJuly 13-14, 20-21Creative SideHari Raya breakSept 7-8, 14-15CopywritingNote: Meals and refreshments not provided.*Subject to changeKolej IACT Sdn Bhd (316118-U), 2-G Block K, Jaya One, Jalan Universiti, 46200 Petaling Jaya, SelangorT 03-7956 0211 F 03-7955 8909 E enquiries@iact.edu.my W www.iact.edu.myUpdated June 8, 20122