19because it’s <strong>the</strong> kind of training <strong>the</strong>employer needs, not what an agencythinks employers need.Chris: How do you reconcile your dualloyalties to <strong>the</strong> clients and employers?Linda: We’re fair; we understand that<strong>the</strong>re are o<strong>the</strong>r social issues that affectsomeone’s ability to be successful on <strong>the</strong>job. That’s why we set up systems where wecan be supportive. They can come to us if<strong>the</strong>y have a problem. We can go out andtalk with <strong>the</strong> employer and <strong>the</strong> employeeand provide conflict resolution andnegotiate on behalf of <strong>the</strong> employee.We’ve been successful in that area. But upfront we let <strong>the</strong> employees know, you can’tgo out <strong>the</strong>re and act a certain way. Thereare already barriers and stigmas andstereotypes of how city people are. Youcan’t go out <strong>the</strong>re and play into that.
20THERE GOES THE NEIGHBORHOOD?Our main job developer is a white guy,and sometimes employers level with himand say <strong>the</strong>y’re not very keen on doingbusiness with us. It was fairly clear why.—Robert CarterDispelling Urban and Suburban MythsAs Bridges got under way, one recurringconcern centered on <strong>the</strong> prospect thatinner-city workers, most of <strong>the</strong>m membersof a minority group, might face discriminationin <strong>the</strong> suburbs. These fears wereborne out most trenchantly at a restaurantoutside Baltimore, shortly after severalBridges participants began four weeks ofpaid training in food service and restaurantmanagement. The training was meantas a prelude to jobs at a related franchisein a neighboring county, but a small groupof white people who lived near <strong>the</strong> trainingfacility found <strong>the</strong> mere presence of blackmen from East Baltimore intolerable. <strong>In</strong>protest, <strong>the</strong>y circled <strong>the</strong> restaurant anddelivered a message warning <strong>the</strong> trainees—who were not <strong>the</strong>re at <strong>the</strong> time—not toreturn. They identified <strong>the</strong>mselves asmembers of <strong>the</strong> Ku Klux Klan.There may be legitimate reasons to question<strong>the</strong> merits of reverse commuting. Even<strong>the</strong> project directors, after investing afew years of <strong>the</strong>ir time, expressed somequalms. Yet <strong>the</strong> form of opposition thatposed <strong>the</strong> greatest threat to Bridges wasnei<strong>the</strong>r <strong>the</strong> informed criticism of transportationand workforce developmentprofessionals nor <strong>the</strong> avowed racism of<strong>the</strong> Klan. Ra<strong>the</strong>r, it was <strong>the</strong> more subtleapprehension that many suburbanresidents, employers, and co-workersmight feel toward outsiders of ano<strong>the</strong>rrace or social class.As it turns out, 95 percent of <strong>the</strong> Bridgesparticipants were members of minoritygroups. But while each of <strong>the</strong> projectdirectors reported some isolated problemswith cultural biases, <strong>the</strong>se incidents didnot always conform to expectations. Forone thing, <strong>the</strong> stereotypes sprang fromevery direction, coming from suburbanresidents, employers, co-workers, andclients alike. Denver’s Mandi Huser evenrecalled how a well-meaning staff member,by raising <strong>the</strong> issue of discrimination sofrequently, sowed doubts in employers’minds and nearly made it a self-fulfillingprophecy. The most frequent problemsarose between co-workers, as with blacksand Hispanics at a hotel near Denver andat a factory just west of Chicago. On <strong>the</strong>whole, though, <strong>the</strong> cultural biases thatBridges encountered proved to be temporaryobstacles, not insurmountable barriers.Linda: We probably spent <strong>the</strong> first yearbreaking down those barriers of perceptionand stereotypes. When <strong>the</strong> Ku KluxKlan came out, people were frightened.We said, “How are we going to deal withthis?” After consulting with <strong>the</strong> trainees,we decided to avoid fur<strong>the</strong>r confrontation,and we stopped sending <strong>the</strong>m out <strong>the</strong>re.We found someplace else for <strong>the</strong>m to gobecause we didn’t want to put anybody’slife in jeopardy. Actually, <strong>the</strong> employerlet <strong>the</strong> Bridges participants complete<strong>the</strong>ir training at <strong>the</strong> franchise in HowardCounty, where <strong>the</strong>y soon joined <strong>the</strong>regular staff.Chris: What about more subtle forms ofdiscrimination?Linda: They exist, but I think over <strong>the</strong> lastcouple of years <strong>the</strong> situation has improved.<strong>In</strong>itially, we were viewed as a social programthat bused people from <strong>the</strong> city and to <strong>the</strong>employment sites in <strong>the</strong> suburbs. What <strong>the</strong>employers recognized, after <strong>the</strong>y gave usa chance, is that our clients are just likeanybody else. They were actually moreambitious than some of <strong>the</strong> employees<strong>the</strong>y were hiring on <strong>the</strong>ir own. After awhile <strong>the</strong>y forgot <strong>the</strong>y were Bridges toWork participants. That’s why we don’twant to market it like a social program.Don’t do us a favor. Our participants arejust as good as anybody else if you give<strong>the</strong>m a chance.Chris: Did <strong>the</strong>ir co-workers know <strong>the</strong>y werepart of this program?