season-review-2013-14

SEASON REVIEw2013/14Competitive andcompelling to the last

WELCOME TO THE2013/14 SEASON REVIEWPAGES 4–7INSIDE THEPREMIER LEAGUEOur main focus is to run the best possiblefootball competition. We undertake aprogressive and responsible approach acrossthe Premier League to achieve this.PAGES 8–15AT THE MATCHThe 2013/14 Barclays Premier League Seasonwas competitive, compelling and packed withincident. Playing and refereeing standardswere both high, and we attracted recordcrowds from diverse backgrounds.PAGES 16–25BEHIND THE SCENESThe Premier League is committed toimproving standards in everything we do.We are particularly focused on investingin youth development and supporterengagement initiatives.PAGES 26–32IN OUR COMMUNITIESAlong with our clubs, we use our profile tosupport communities. The Premier Leaguemakes significant investment in grassrootsfacilities and inspires young people to getinvolved in sport and education.

one league, four different seasonsINSIDE THE premier LEAGUEfootball clubs. The Premier League isexpanding its schools programme andis making significant new investmentin community sport in partnershipwith Sport England. A greater schoolstournament offering will also seehundreds of schools across thecountry playing for the privilege toperform at a Premier League stadium.RICHARD SCUDAMOREChief Executive, Premier LeagueWhen the leadership of the Leaguechanges 25 times you know we havehad a competitive and compellingseason. We start each season willingit to be like this and the 2013/14Barclays Premier League certainlydelivered.Most importantly, the fans likedit, with stadia 95.9% full (a Leaguerecord) and television viewerswatching in ever greater numbers.It takes commitment for football tothrive at the very highest level. It isabout what it means to support yourclub home and away. It is, of course,about investing our broadcastingand commercial revenue in the bestplayers, but also in wider sustainableactivities. It is about using thestanding of our clubs in theircommunities and the stature of theirplayers to inspire young people to getinvolved in sport.All of this, and more, is broughtabout by creating the highest qualityfootball competition possible. Thisdrives everything the Premier League2does. Without a successful andpopular League, the investment thatcan be made across all of our activitiesis diminished.Over a three-year period152 new 3G artificial grasspitches will be built usingPremier League funding.Hundreds of thousandsof young people willbenefit from thesenew facilities, but alsofrom coaching andparticipation programmesrun by professionalfootball clubs.This season saw a refocusing of thePremier League’s grassroots andgood causes strategy, aligning ourinvestment in community facilities,participation, school sports andyouth development. Over a threeyearperiod 152 new 3G artificialgrass pitches will be built usingPremier League funding. Hundredsof thousands of young people willbenefit from these new facilities, butalso from coaching and participationprogrammes run by professionalVisit our online review for the fullinterviews with Richard Scudamore,Manuel Pellegrini, Roberto Martinezand Kate Bradley.review.premierleague.comAll this activity complements thehuge investment being made in eliteYouth Development – £340m overfour years – which is transformingthe way talented boys are beingcoached, educated and progressedthrough the Academy system. It is ahugely complicated process with avery simple aim: produce more andbetter home-grown players capable ofmaking it into professional clubs’ firstteams.The likes of Raheem Sterling,Ross Barkley and Luke Shaw provideencouragement that the hard workis paying off, but it is a programmeof change that needs to maintainmomentum if we are to succeed.Football fans want to see their clubsproducing talented players who cancompete with, and take their placealongside, some of the world’s mostgifted footballers. It is that highoctaneand quality-driven mix thatmeans broadcasters, domestically andinternationally, continue to invest in,and produce, fantastic programmingand marketing for the competition.Ultimately that mix, great footballcombined with passionate and loyalsupport, is what keeps the show onthe road. Both the League and theclubs will keep striving to improve thestandards that have been set. Onlyby doing that will the Premier Leaguemaintain its position as a professionaland progressive organisation geared todelivering the best possible football.

Go online for more info:review.premierleague.comPREMIER LEAGUESEASON REVIEW 2013/14at the matchIt was a beautiful season inall senses. Not only becausewe won two trophiesbut also in the way thatwe finished the season.Manuel PellegriniManager, Manchester Citybehind the scenesWe couldn’t be whatwe are without the PremierLeague funding in termsof developing a player.roberto martinezManager, Evertonin our communitiesThe Premier League hasinvested in facilities tomake sure that seven daysa week there is somethingfor young people in thisarea to be involved in.kate bradleyHead of Foundation, Newcastle United3

inside the premier leagueFootball Drives Everything We Do1,052Goals scoredCOMPETITIVEFOOTBALLThe Premier League is all about thefootball. And that is exactly as itshould be. High quality players andmanagers put on competitive andexciting matches in world-class stadiathat are full of committed fans.25Changes inLeague leaders152New artificialpitches fundedover three yearsRESPONSIBLEDISTRIBUTIONSuccess also allows us to invest ingrassroots football, communityprojects and school sport, as well asthe rest of the football pyramid toensure participation in the game canthrive at every level.67Football League clubsreceive significant youthdevelopment investmentand support4

Go online for more info:review.premierleague.comPREMIER LEAGUESEASON REVIEW 2013/1495.9%Stadia full –a record highPASSIONATE SUPPORTCompetitive and exciting footballgenerates local and global interest.This gives us profile, presence, positiveinfluence and of course revenue frombroadcasters and sponsors who wantto be associated with our competition.2.7BNPage views forPremierleague.com– a 48% increaseon 2012/13£62MTo lowest earning clubfrom central revenue£1.9BNCentral revenueGENERATING INCOMEFOR OUR CLUBS& THE GAMEWe share that revenue equitably withour clubs to allow them to improveall areas of their operations and makethemselves as competitive as possible.5

Go online for more info:review.premierleague.comPREMIER LEAGUESEASON REVIEW 2013/14our football worldThe Premier League’s football world comprises more than simply 20 teamsplaying 380 games across the season, it also includes our contribution to alllevels of the game.THE FAThe governing body of English footballwith responsibility for: Englandnational teams; FA Cup; grassrootsfootball; FA Women’s Super League;on-pitch disciplinary matters;regulating player agents; administeringFIFA’s transfer regulations.Our clubs train and develop playerswho are selected for The FA’s Englandnational teams. Our clubs competein The FA Cup. The FA regulate ouron-pitch disciplinary matters.THE FOOTBALL LEAGUEOrganises the second, third andfourth tier leagues in Englishprofessional football (Championship,League One, League Two) and theFootball League Cup.We make solidarity payments toall Football League clubs and investheavily in their youth developmentand community programmes.THE FOOTBALLCONFERENCEOrganises the fifth, sixth andseventh tiers of English football(Conference Premier, ConferenceNorth, Conference South).We make solidarity paymentsto all Conference clubs and runa Conference youth andcommunity fund.FIFAThe world governing body offootball and a competitionorganiser, including the FIFA WorldCup and FIFA Club World Cup. It setsthe international regulations forplayer transfers and player agents,which are in turn administered byThe FA in England.FIFA administers the InternationalFootball Association Board that isresponsible for the Laws of the Gamethat must be adhered to by PremierLeague players and match officials.THE PREMIER LEAGUECompetition organiser of the top flight ofEnglish football and runs the body ownedby our 20 members.OUR ROLEManage and organise the fixture list;administer the rule book; help clubs developin all areas; sell broadcasting and commercialrights to distribute to clubs and otherparts of the sport.UEFACompetition organiser, including theChampions League, Europa Leagueand the European Championships.Premier League clubs compete in theUEFA Champions League and theUEFA Europa League. UEFAhas rules and regulations but theseonly apply to clubs that competein their competitions.PROFESSIONALGAME MATCHOFFICIALS LIMITEDResponsible for the training anddevelopment of match officials inEnglish professional football – itprovides referees and assistantreferees for Premier League matches.We are a shareholder in, and jointfunderof, PGMOL along with The FAand Football League.PROFESSIONAL FOOTBALLERS’ASSOCIATIONThe PFA are the association for current andformer professional footballers in England.We invest £17.3m per season in the PFA topay for programmes, grants and projects.LEAGUE MANAGERSASSOCIATIONThe LMA is the association for currentand former professional footballmanagers and coaches in England.We fund and support the LMA inseveral areas including funding their‘Fit to Manage’ health programme.7

AT THE MATCHCOMPETITIVE advantageThe 2013/14 Barclays Premier League season was one of ourmost exciting and competitive ever as the lead at the top of thetable changed place between five teams 25 times – during the2012/13 season it only changed four times. Here are six matchesthat helped define the title race.314 december 20136-31 SEPTEMBER 2013POS CLUB P PTS1 LIVERPOOL 3 92 CHELSEA 3 73 MANCHESTER CITY 3 64 ARSENAL 3 65 STOKE CITY 3 66 TOTTENHAM HOTSPUR 3 6LIVERPOOL WIN THEIRFIRST THREE MATCHES 1-0.DANIEL STURRIDGE SCORESALL THREE GOALS.Manchester City beat Arsenal ina nine-goal thriller at the EtihadStadium. Arsenal’s lead wasreduced to just two points atthe top after the defeat.12213435678GAME WEEK5 10 1527 OCTOBER 2013 2 2 NOVEMBER 201329 DECEMBER 20132-12-0BETWEEN SEPTEMBERAND FEBRUARY ARSENALARE TOP OF THE TABLEFOR 128 DAYS.8The first of two Chelsea winsover Manchester City in theseason. Fernando Torres sealsa dramatic late winner to putChelsea within two points ofleague leaders Arsenal.Arsenal cemented their positionat the top of the BarclaysPremier League table with thisvictory, by moving five pointsclear of second place.POS CLUB P PTS1 ARSENAL 19 422 MANCHESTER CITY 19 413 CHELSEA 19 404 EVERTON 19 375 LIVERPOOL 19 366 MANCHESTER UNITED 19 34

Go online for more info:review.premierleague.comPREMIER LEAGUESEASON REVIEW 2013/148 February 201453 may 2014CHELSEA ARE ONE OFTHREE TEAMS TO GO TOPIN THE SPACE OF JUSTFOUR GAMES.POS CLUB P PTS1 CHELSEA 25 562 ARSENAL 25 553 MANCHESTER CITY 25 544 LIVERPOOL 25 505 EVERTON 25 456 TOTTENHAM HOTSPUR 25 442-3Manchester City took a hugestride towards their secondBarclays Premier League titlewhen they returned to the topof the table on goal differenceby beating Everton.11 May 2014MANCHESTER CITYLEAD THE LEAGUE FORJUST 15 DAYS BUT ENDUP CHAMPIONS.POS CLUB P PTS1 MANCHESTER CITY 38 862 LIVERPOOL 38 843 CHELSEA 38 824 ARSENAL 38 795 EVERTON 38 726 TOTTENHAM HOTSPUR 38 69456MANCHESTER CITYLIVERPOOLCHELSEAARSENAL1234567825 30 354 8 february 201465-15 may 20143-3WATCH ONLINEArsenal were knocked offthe top of the table for thefirst time since 23 December.This was the last time Arsenalled the League in the 2013/14season.After defeat to Chelsea the previousweek, Liverpool’s title hopes weredealt a huge blow in remarkablefashion, as Crystal Palace camefrom three goals down in a thrilling10-minute spell.WATCH THE VIRTUAL TITLERACE AND SEE HOW THEBARCLAYS PREMIER LEAGUEPLAYED OUT ONLINE AT:review.premierleague.com9

at the matchOpen seasonThe best of the statistics from a seasonfull of drama.RACE TO THE TOP1STThis is the first Premier Leagueseason where both the bottom teamat Christmas stayed up (Sunderland)and the top team didn’t win the title(Liverpool).RED HOT1DanielFor the first time since 1905/06(Bolton Wanderers), one team(Liverpool) provided the two outrighttop scorers in an English top-flightseason (Luis Suarez 31 and DanielSturridge 21).7THThe Premier League was decided onthe final day for the seventh time in22 seasons.100+This was the first Premier Leagueseason to feature two teams scoringover 100 goals (Man City on 102,Liverpool on 101). Chelsea (103)in 2009/10 are the only otherPremier League team to score 100in a single season.25The lead changed 25 times thisseason. This is the highest figuresince a Premier League record of 29in 2001/02.9Liverpool scored more goals fromcounter-attacks than any otherside – 9.20Sturridge’s goals won Liverpool20 points this season, more than anyother player in the Premier League.The top 5 sellingnames on shirtsGERRARD8HAZARD17Courtesyof SportingiDVAN PERSIE20SUAREZ7OZIL11The official line95%Match officials accuracy on majordecisions (fouls, penalties, yellowand red cards, etc) was 95%, upfrom 94.1% last season.30%Drop in incidents of simulation. Inthe 2012/13 season there were 33incidents of simulation, last seasonthere were 23.81.59%PassingaccuracyHighest passing accuracy:Laurent Koscielny (Arsenal) –93.46%13,631Dribbles attemptedMost dribbles completed:Eden Hazard (Chelsea) – 13270.5%Goals fromopen playTeam with most goals from openplay: Manchester City – 91HIGHSPREMIER LEAGUEAll-timeLOWS15.2%HeadedgoalsMost headed goals in the season:Wilfried Bony (Swansea City) andChristian Benteke (Aston Villa) – 530.54Crosses per gameMost open-play crosses in the season:Ahmed Elmohamady (Hull City) – 24122.5%Goals fromset piecesPlayer with most goals fromfree-kicks: Yaya Toure(Manchester City) – 410

Go online for more info:review.premierleague.comPREMIER LEAGUESEASON REVIEW 2013/14decision timeThis season, the Premier League broke new ground when it became the first league to introducegoal-line technology. The Goal Decision System (GDS), provided by Hawk-Eye, uses sevencameras pointing at each goal to give an accurate and almost instantaneous ruling to the fourmatch officials on whether the ball has crossed the line or not. In total GDS was used 19 timesthroughout the season and on four of those occasions it awarded the winning goal.The player’s viewTHE GOAL DECISION SYSTEMHAS BEEN A COMPLETE SUCCESSAND A GREAT ADDITIONTO THE GAME.Frank LampardChelsea midfielderThe match official’s viewIT , S BEEN VERY, VERY SUCCESSFULIN TERMS OF INTEGRATIONAND THE WAY IT , S HELPED THEREFEREES HANDLE THE GAME.Mike RileyGeneral Manager, Professional GameMatch Officials LimitedMy favourite Premier League momentJAMIE CARRAGHERSKY SPORTSPhilippe Coutinho’s 78th minute winner againstManchester CityLIVERPOOL VERSUS MANCHESTER CITYWAS EVERYTHING THAT YOU WANT ANDASSOCIATE WITH THE PREMIER LEAGUE.DAVID JAMESBT SPORTLuis Suarez’s sublime second against Norwich CityTHE DIFFERENT ASPECTS OF SKILLTYPIFIED WHAT WE HAD IN TERMSOF A FANTASTIC SEASON.ROBBIE MUSTOENBCJack Wilshere’s team-goal versus Norwich CityAN OUTSTANDING TEAM EFFORT.DANNY MURPHYBBCPajtim Kasami’s volley against Crystal PalaceTHAT WAS MY ‘OH MY GOD’ MOMENTOF THE SEASON. I JUMPED OFF THECOUCH AT KASAMI’S VOLLEY.SEE THE FULL LIST AND VIDEO OF THEIR MOMENTSBY 12 FORMER PLAYERS NOW WORKING AS ANALYSTSFOR OUR BROADCAST RIGHTS HOLDERSWatch the moments online:review.premierleague.com11

at the matchThe playersplayer of the seasonLUIS SUAREZLuis Suarez’s unique Premier League hat-trick1 ST2 nd31Player to score over 10 goals ina single month – December 2013.Player to score 30 goals in a singleseason without netting a penalty.3 rd GOALS3HAT-TRICKS152SHOTS IN TOTAL95.61MINUTESPER GOALPlayer to score a record 31 goalsin a 38-game season.YOUNG, GIFTED AND ENGLISHThe 2013/14 season was an excellent one for young English talent cementing their places in firstteam Premier League squads. These six, who also excelled internationally at senior and U21 level,were the top performers aged 21 and under.raheemsterlingLiverpoolLUKE SHAWSouthamptonROSS barkleyEvertonNathanredmondNorwich CityJOHNflanaganLiverpoolJAMESWARD-PROWSESouthamptonPremier LeagueAppearances 33Goals 9England Named in the23-man squad for theFIFA World CupOpta Stat Attempted(156) and completed(92) more dribblesthan any otherEnglishman in theBarclays Premier League.Premier LeagueAppearances 35England Named in the23-man squad for theFIFA World CupOpta Stat The youngestplayer in the BarclaysPremier League tocreate more than 30chances this season(34 in total).Premier LeagueAppearances 34Goals 6England Named in the23-man squad for theFIFA World CupOpta Stat Won morefouls than any otherplayer at Everton thisseason (65).Premier LeagueAppearances 33Goals 1England Scored a hattrickfor U21’s versusWales, May 2014Opta Stat Attempted121 dribbles forNorwich this season,37 more than any otherplayer at the club.Premier LeagueAppearances 23Goals 1England Made seniordebut 4 June 2014Opta Stat Attempted3.4 tackles per game inthe Barclays PremierLeague this season;more than any of hisLiverpool teammates.Premier LeagueAppearances 34England Scoredthe goal of the 2014U20 Toulan TournamentOpta Stat Created 18chances from setplays this season;more than any otherSouthampton player.It was a massive honour, as no player playing foran academy side has won Goal of the Season before.Lewis Baker, captain of Barclays U21 Premier League winners Chelseaand scorer of the Blues’ Goal of the Season.Watch the goal online:review.premierleague.com12

Go online for more info:review.premierleague.comPREMIER LEAGUESEASON REVIEW 2013/14THE FANSGROWING ENGAGEMENT AND INTERESTThe Premier League engaged with its supporters like never before in the 2013/14 season, withrecord interest from fans in the stands and those watching on television and on social media.ATTENDANCE1009084.489.088.591.891.591.593.592.893.994.794.291.192.492.892.492.492.292.695.395.98075.2Occupancy %7060Season69.692/9393/9494/9595/9696/9797/9898/9999/0000/0101/0202/0303/0404/0505/0606/0707/0808/0909/1010/1111/1212/1313/14BROADCASTDOMESTIC AUDIENCES INCREASINGINTERNATIONAL LIVE AUDIENCE GROWTHUSA115.5M114% INCREASE FROM 2012/1330%Live matchaudienceincrease5.4%Live matchaudienceincrease9.3%Average audienceincreaseNIGERIAHONG KONGMALAYSIA89.6M17.4M23.6M39% INCREASE FROM 2012/1376% INCREASE FROM 2012/1321% INCREASE FROM 2012/13SOUTH AFRICA 43.9M 23% INCREASE FROM 2012/13SOCIALWEIBOACCOUNTLAUNCHEDAaron Ramsey Instagramshis thanks for being includedin the Team of 2013CARLSBERG LIVEMATCH CENTRELAUNCHEDProviding fans witha one-stop shop forteam news, live textcommentary, faninteraction, and FantasyPremier League updates.AUGSEPTOCT NOV DEC JAN FEB MAR APR MAY6MFacebook likes2.2MTwitter followersINSTAGRAMACCOUNTLAUNCHED3.2MFantasy Premier Leaguehits a record 3.2m users(23% increase on 2012/13)13.4MPremierleague.comhits 13.4m uniqueusers, a year-on-yearincrease of 79.8%20MFacebook likes4.5MTwitter followers13

at the matchwe are premier leagueThe cumulative attendance at Barclays Premier League matches last seasonwas 13,944,100, a new record. We are always interested in finding out moreabout who our fans are and what they think about football. We ask over40,000 fans every season what they think and it is the starting conversationfor how we improve their experience. Here’s what we found out in 2013/14.23%of those who came tomatches were female.Last season over 4.5mwomen were activelyengaged withthe Premier League.who our fans are ...312% 11%of season ticket holderswere under 16 years of age.of the adult populationof England (5.2m people)attended a live PremierLeague match last season.39%were aged 18-34 years old– our biggest age groupof adult attenders.18%of all match-attendingPremier League fans wereblack or minority ethnic(BME) 14% of the totalpopulation is BME.14

Go online for more info:review.premierleague.comPREMIER LEAGUESEASON REVIEW 2013/1474%of match attendersthink that the PremierLeague is good forfootball in the UK.76%of fans believe thattheir club is making asignificant contributionto the local community.... AND what they think72% 81%of those who cometo matches say thatthe quality of refereeingis of a high standard.of supporters who watchedmatches with their childrenthink that their club makesan effort to make theirground child-friendly.83%of those Premier Leaguefans that attended matchesbelieve that their clubis well-run.Picture courtesy of Huggity15

ehind the scenesinvesting in the futureThe Elite Player Performance Plan (EPPP) completed its second full season in 2013/14. The EPPP’saim is to develop more and better home-grown players. By the end of the 2015/16 season £340mwill have been invested by the Premier League in the EPPP – this will benefit not only our clubs,but also those in the Football League. Last season there was £87m invested in the EPPP – here aresome things that money helped to achieve.2,600U9-U15 PlayersGOT tournamentREADY60Domestic youth tournamentsand festivals4093%of U9-U18 Academyplayers are BritishFutsal tournamentsfor U9-U14 age groups10Tournaments featuringinternational clubs95%Of all 8-15 year oldplayers are British87%Of all 16-18 year oldplayers are British618British players playedin the Barclays U21Premier League180coaches BECAMEBETTER QUALIFIEDEvery Category 1Academy has a Head of Coachingwhose sole focus is on developingcoaches180 Premier League Academycoaches attended nine PremierLeague Leadership courses20,000+ Learning hourswere completed by the 17 coacheswho took part in the first year of theElite Coach Apprenticeship Scheme76%OF SCHOLARSRECEIVED APRO CONTRACT16Of thescholars whograduated:76% gainedprofessional contracts10% went into further/higher education orscholarships at AmericanUniversities (facilitatedby the Premier League)5% went into otheremployment (mostvia careers support fromthe Premier League)2% returned home(foreign players)5% are still tryingto obtain contracts(and we’re still intouch with them)2% lost contact/donot want to engage

Go online for more info:review.premierleague.comPREMIER LEAGUESEASON REVIEW 2013/14Stoke City’s grand designAs part of EPPP funding, clubs commit to ensuring that they cater for every element of a player’sdevelopment. This includes the environment in which players train and, to support that,our clubs are now undertaking the largest capital investment programme in academy facilities.Last season Stoke City opened their new £7m Clayton Road training ground.Stoke City Academy DirectorDave Wright talks us throughtheir transformation.1Five years ago we had four Portakabins at the training ground aswell as a handful of grass pitches which were always waterlogged...2... The EPPP makes clubs prioritise where theywant to invest their money and whether theyare serious about the development of youngfootballers in this country. We , ve investedheavily in bricks and mortar...3... For the Academy we now have: three full-sizegrass pitches, a floodlit show pitch, a full-size 3Gpitch, two specific goalkeeping areas, mini-soccerareas, changing rooms, medical facilities, physioroom, hydrotherapy pool, laundry facilities,strength and conditioning areas, dining room,parents , room, meeting rooms as well as twomultimedia classrooms...4... The change has been phenomenal and, for me, that is a signal of howserious the club is in wanting to produce home grown players, not onlyfor Stoke City but for the game...5 6... Facilities help you to deliver theprogrammes that you want to deliver,and work with the players in the wayyou want to work with them...... Clayton Road has to be an inspirational place. We have displays on the club’sidentity, what we are involved in, what we stand for, and what our philosophy is –so they are living and breathing it on a regular basis.17

ehind the scenesPROGRAMME FOR SUCCESSThe EPPP’s Games Programme includes all of the football festivals, tournamentsand fixtures that the Premier League centrally administers. It supports the differentcoaching objectives at each of the three phases of the Player Performance Pathway.Here, a winning club captain in each of the Pathways explains how the GamesProgramme is developing them into tactically astute and technically excellentindependent decision-makers.FoundationU9-U11OBJECTIVE - LEARNING TO LOVE THE GAMEYUNUS MUSAHArsenal, U11 National championsI PLAYED IN SEVEN PREMIERLEAGUE TOURNAMENTS OVERTHE SEASON AND WHAT IS GREATABOUT THEM ARE THE DIFFERENTEXPERIENCES THAT YOU GET.youth developmentU12-U16OBJECTIVE - LEARNING TO COMPETEED FRANCISManchester City, U14 National championsIT IS GREAT TO HAVECOMPETITIONS WHERE THEREARE ACTUAL WINNERS ANDIT HAS HELPED TEACH ME TOMANAGE GAME SITUATIONSWHERE THE RESULT IS THE MOSTIMPORTANT THING.professional developmentU17-21OBJECTIVE - LEARNING TO WINLEWIS BAKERChelsea, Barclays U21 Premier League championsMY COACHES HAVE ENCOURAGEDME TO GO FORWARD AND SCOREGOALS, WHILST LEARNING HOWTO BE A TEAM PLAYER AND AGOOD TEAMMATE. PLAYINGIN PREMIER LEAGUE STADIUMSWAS EXCELLENT.18

Go online for more info:review.premierleague.comPREMIER LEAGUESEASON REVIEW 2013/14developing world-leading coachesThe Premier League’s Elite Player Performance Plan not only aims to create more and betterhome-grown players. One of its core objectives is to develop a world-leading coaching network.One programme helping achieve that is the Elite Coach Apprenticeship Scheme (ECAS).ECAS is about educating and developingcoaches to produce more talentedand better skilled players. We don’twant coaching machines butpractitioners who can create anenvironment where players findtheir own solutions on the pitch.There were 17 clubs who nominatedone of their coaches as an ECAS studentin the two-year course.The coaches are released to theprogramme for three-day residentialworkshops in elite coachingenvironments. Among the organisationsthe ECAS coaches worked with andlearnt from were British Cycling, UKAthletics, Team GB and AshridgeBusiness School.MASTER COACHMentors the ECAS coach at their club andattends the final day of the three-day residentialOur coach is now usingdifferent strategies to developplayers, technically, tactically,physically and mentally.Mark Harrison – Academy ManagerWorks withAdditionally every ECAS coach works ina ‘cell’ with four mentors. These peopleare from in and outside football andoffer their guidance and experienceto improve their performance and setthem on a path for career success. Here,five people, who each have differentroles in the cell, explain why they thinkECAS is changing coaching.COACH MENTORFocuses on practice improvementas a coachIt's difficult to setup a learningenvironment in whichplayers make decisions.ECAS does that.Brian Ashton – formerEngland, Ireland and Bathrugby union head coachWorks withECAS COACHThe person whom the cell supportsI'm a better coach thanI was 12 months ago.I've more self-belief inhow I go about things.Sean Verity – Development CoachWorks withPROFESSIONALSKILLS MENTORFocuses on personal effectivenessECAS provides lots ofideas, frameworksand ways of workingrather than tellingpeople how to be.Heidi Hunter-Cope– Business PsychologistWorks withPREMIER LEAGUE ADVISORLiaises with club for high level feedback on ECASIf you see the ECAS coaches working,the empowerment kids get fromtheir own learning is fantastic.Chris Casper – former Manchester United defenderWorks with19

ehind the scenesSchool of thoughtAs one of the UK’s leading teachers, Sir Paul Grant knows what education excellence looksand should behave like. Here he shares a personal perspective on how Premier League Educationis a shining light in delivering scholars, both on and off the pitch.In my 37 years of teaching I haverarely seen an approach as progressiveas Premier League Education. Theprofessional game takes the welfareof each and every boy very seriously.When I first met with the PremierLeague three years ago to discuss howeducation would be central to the EPPP,their vision for the boys in their chargefrom age nine to 19 was simple: deliverhigh calibre qualifications, createexperiences they would learn from,nurture their personalities, and ensuretheir holistic development.I’m privileged to be part of theirEducation Advisory Group. In meetingsthe attitude is always, “Can we make iteven better? Can we insist on an evenhigher standard?” To hear people in theeducation sector say these things is tobe welcomed, but for the professionalgame to act and speak in such amanner is very impressive indeed.I know from my own experience howthorough the approach of PremierLeague Education is. I’m headteacherof Robert Clack School of Science inthe London Borough of Barking andDagenham and two years ago West20Ham United placed 16 of their scholarsinto our school.They came from 16 very differentschools and around half were exhibitingattitudes which didn’t sit well with ourschool ethos. I knew those attitudes weredefensive screens. But if you had told methat, two years on, those eight lads whocaused us concern would be singing thepraises of school, its discipline and rules,I would have been surprised.Looking back I actually should havehad more confidence. I have foundthese young men want people togive them the tools to be effectiveoperators and communicators.With the permission of the West Hamstaff, I instituted a lot of communication.We meet every month, formally. Theclub has been able to see them in theirsessions in a football context but wehave all the information on how theboys are getting on in all of the EBacsubjects, and what their attitude is topunctuality and attendance.I KNOW FROM MY OWNEXPERIENCE HOWTHOROUGH THEAPPROACH OF PREMIERLEAGUE EDUCATION IS.And it’s made the conversations we’vehad with these boys much morepowerful, because they know we, theclub and they, are a united team. If oneof the boys has wanted to be negative,the rest of the group would say ‘noway’, as we’ve worked as partnersrespecting each other, valuing what weboth do.That holistic element should not beunderestimated, and it certainly isn’t bythe Premier League. We know, actually,there is a lot of evidence to suggestthat if you are mentally sharp to makethe right decisions, it does translate onthe football pitch. You could say a lot ofdecision making is about instinct, but agreat deal is about practice, refinementand being given examples to follow.What Premier League Education isdoing is producing generations ofplayers who are more well-roundedindividuals, who can make a positivecontribution and who reflect well onthe professional game.

Go online for more info:review.premierleague.comPREMIER LEAGUESEASON REVIEW 2013/14officially improvingThe standard of Premier League refereeing has never been higher – match officials were95% accurate on major decisions last season. However, Professional Game Match OfficialsLimited (PGMOL) is committed to improving standards even further.The 2013/14 season saw over £1m invested in coaching and training for six key groups ofofficials. PGMOL wants to ensure that there is a constant supply of high-calibre matchofficials rising through the pyramid. Here we explain what that investment was spent on.Select GroupRefereesFortnightly two-day trainingsessions at St George’s ParkIncreased 1-2-1 coachingSimulated practice sessions atSt George’s ParkDedicated coaching and analysisaround ProZone dataFunding for a three-yearMasters degree in Managementat the University of GloucesterSelect GroupAssistant RefereesMonthly two-day trainingsessions at St George’s ParkIncreased 1-2-1 coachingIncreased training time withSelect Group refereesMore coaching on providingassistance to the referee beyondoffside callsNational ListRefereesMore hours of flexible coaching– National List referees are notprofessionalDouble the amount ofcoaching timeNational ListAssistant RefereesIncreased investment in onlineand distance learning coachingDouble the amountof practice timePanel 2ATraining days extended toinclude a number of trainingweekendsDouble the amount ofcoaching time for trainingground exercisesFA DevelopmentGroup(Panel 2B and Level 3)A newly created group of 70referees that PGMOL is workingwith long termAim to make these officials readyfor the Select Group or NationalList in the next 5-10 yearsWorking with The FA tospecialise coaching arounddealing with the futuredemands of the main leaguesQuarterly training sessions withthe Select GroupMatch Official LevelTop leagues they can officiate inSelect GroupBarclays Premier LeagueLevel 1 - National ListFootball LeagueLevel 2A - Panel ListConference National, FootballLeague (Assistant)Level 2BConference North, ConferenceSouth, Football League (Assistant)Level 3Contributory leagues, FootballLeague (Assistant)21

ehind the scenesSupporting the supportersRecord occupancy at Premier League grounds does not happen by accident. Each club employshundreds of people off the pitch who work to ensure that each supporter’s matchday experienceis so good that they want to come back. The Premier League has, since 2010, run a scheme withnational tourism body VisitEngland, called VisitFootball, that assesses standards of customer care.Sunderland are consistently one of the best performing VisitFootball clubs and these are just someof the people at the Stadium of Light who make that happen.Phil ClarksonSales Operations ManagerThe man who gets fans the bestticket deal.Season highlight Increasingsales by over 15% in our recentlyestablished Family Zone, whichis now close to selling out to ourseason ticket holders.Peter WeymesFacilities ManagerThe man who ensures thestadium is in clean and greatworking order.Season highlight Two majorprojects going to plan: convertinga large part of the stadium toan ergonomic press area andrefurbishing one of the largestfunction rooms in the stadium.David MosesGeneral Manager,Executive and Outdoor EventsThe man who caters for the fansand corporate guests.Season highlight Increasingthe level of positive feedbackabout our 300 employees whodelivered a top-end product toover 700,000 fans and 60,000corporate guests.Chris WatersSupporter Liaison OfficerThe man who is the main contactfor supporters to liaise directlywith the club.Season highlight Sunderlandfans winning the Behaviour of thePublic Award in the Barclays FairPlay competition.Bernie QuinnAssistant Store ManagerThe woman who supports thestore manager with running theclub store team. She strives forexcellence in all areas of storeperformance and aims to createa premium retail experience forSunderland fans.Season highlight We increasedthe sales of our replica shirtsby 24% last season, which wasvery good.Paul WeirSafety OfficerThe man who ensures the safetyof everyone in and around thestadium.Season highlight A record lownumber of medical incidents,making the Stadium of Light oneof the safest venues to enjoyPremier League football.Louise WanlessMedia and CommunicationsManagerThe woman who delivers the clubstory to fans and media externallyand staff internally.Season highlight In a challengingseason, maintaining a positiveconnection between the fans andthe football club to ensure wewere one of the highest attendedclubs in the League.22

Go online for more info:review.premierleague.comPREMIER LEAGUESEASON REVIEW 2013/14Tackling discRiminationSupporters inside Premier League grounds have never been morediverse, and we are proud of how football has become morewelcoming and comfortable. Although abuse is uncommon wewant to make it even rarer. That is why last season we worked withequality and inclusion body, Kick It Out, to launch a revolutionaryalternative to reporting incidents of discrimination. The free mobilephone Kick It Out app has supplied supporters and club staff with aquick, easy and discreet way of reporting discriminatory behaviourthey may see, hear or be on the receiving end of.ROISIN WOODDIRECTOR, KICK IT OUTExpert viewWe have been greatly encouragedby the feedback we have receivedso far from Premier League clubsand their fans, and the statisticsinstantly back up the positivecontribution the app has made.During the 2013/14 season, 40% ofcomplaints submitted to Kick It Outrelating to Premier League fixtureswere filed via the app.Dampening a burning issueThe use of pyrotechnics had been on theincrease inside English football grounds.Though not as prevalent as in some Europeangrounds, it was still impacting the enjoymentof fans at matches. After conducting fanresearch the Premier League launched aposter and online campaign to educate on thedangers – we wanted supporters to have moreknowledge on how to address the issue.KEVIN MILESExpert viewCEO, FOOTBALL SUPPORTERS’ FEDERATIONAs a campaigning organisation thereare going to be lots of issues wherethe Football Supporters’ Federationand the Premier League do not seeeye to eye. But there are areas wherewe have similar objectives, and one ofthose is supporter safety.We welcomed the Premier League'seducation campaign – their postersand their website – because it helpedtell people about the dangers ofpyrotechnics.We didn't think that anyone usingpyros had malicious intent, butthey were perhaps unaware ofthe potential consequences.There was a safety impact on otherfans which concerned a lot of peopleand the education on pyros hasmade the discussion around the issuea lot more concrete. It was good tosee pyros decline as an issue as theseason went on.23

ehind the scenesEngaging fans locallyIt was a hugely encouraging season for supporter numbers: more seats sold than ever with95.9% utilisation; a 3% increase in season ticket sales to 491,263; and a 2.8% rise in averageaway attendance.Premier League clubs worked harderthan ever to make fans welcome,from individual club schemes to theintroduction of the Away SupportersInitiative – that saw all Premier Leagueclubs commit to spending £200,000each per annum for three years onmaking the matchday experiencebetter for travelling fans. Here are sixof the best:Everton , s employeeengagementEverton truly engaged with theirsupporters – all 202 of their staffmembers attended at least two fanevents during the season.Stoke City drivingfree travelThe Potters introduced free coachtravel to all of their away matches– 10,731 supporters travelled fornothing over the season.Arsenal first fordisabled facilitiesArsenal became the first PremierLeague club to install a ChangingPlaces Toilet, which benefits moreseverely disabled supporters as theyare a much larger spaced facility.Swansea Cityrewarding fanloyaltySwansea was the king of offers –reciprocal ticket deals, free hats,scarves and programmes for fans attheir home matches, and free mealdeals for their away supporters.Cardiff City , sinformationmanagementCardiff City distributed over 27,000‘Away Fan Packs’ so that fans had allthe information they needed whenthey visited Wales. They also setup an official Twitter account foraway fans.Fulham , s Legendaryaway-dayFor their opening day trip toSunderland, Fulham’s sponsortreated 200 fans to free travel, anaway shirt, a pub lunch with Fulhamlegend Luis Boa Morte and a 1-0 win.24

Go online for more info:review.premierleague.comPREMIER LEAGUESEASON REVIEW 2013/14most watched, best supportedThe Barclays Premier League is the most watched and supported football league in the world.The map shows how many TV viewers and fans we have across the world.356mviewers33mfans1.481BNviewers112mfansAsia & Oceania974mviewers584mfansNorth America& CaribbeanEurope710mviewers77mfansSouth &CentralAmerica153mviewers72mfans499mviewers285mfansMiddle East &North AfricaSub-SaharanAfrica645mHOMESThe Barclays Premier League is broadcast in645m homes across 175 countries and 212broadcast territories.1.163bNfansThere are two billion football fans across theworld: over half (1.163bn) of them are fans ofthe Premier League.25

IN our communitiesHow Premier League communities workOur strategy is to support clubs in their role as hubs at theheart of their communities. Effective partnerships are builtthat underpin club delivery of a wide range of activities foryoung people. We have a clear focus on investing in facilitiesand grassroots as well as inspiring sports participation andsupporting education and skills.CLUBS AS HUBS OFTHeiR COMMUNITIESENHANCING THE LIVESOF YOUNG PEOPLEdelivering IN HIGH NEED AREASSUPPORTING SCHOOLSWORKING IN PARTNERSHIPENGAGING LOCALLY,INSPIRING GLOBALLYProgrammes for young peopleThe Premier League Players’Kit Scheme provides brandnew Nike kit and equipmentfor hundreds of schoolsevery year.Offers young people theopportunity to participate in12 other sports and inspiresteenagers to develop asporting habit for life throughregular physical activity.Uses the reach and appealof professional footballclubs to engage youngpeople from challengingcommunities in regularfootball, sport and personaldevelopment activities.Engages girls through theprovision of regular footballsessions and in the processaims to tackle the drop-offin participation in secondaryschools.Improves the quantity andquality of primary schoolphysical education, openingpathways to other sportingopportunities and helpingchildren develop a loveof staying active.26

Go online for more info:review.premierleague.comPREMIER LEAGUESEASON REVIEW 2013/14INVESTINGFACILITIES &GRASSROOTSINSPIRINGSPORTSPARTICIPATIONSUPPORTINGEDUCATION& SKILLSThe Premier League hassupported this nationalcompetition for Under 16s forover two decades with over700 schools entering in 2014.Each Premier Leagueclub stages a regionalcompetition to find a schoolto represent them in thefinals, with over 10,000young footballers and 1,300schools involved in 2014.Uses the backdrop ofprofessional football clubbusiness models to deliverenterprise education toinspire young people andincrease their aspirationsand skills.Harnesses children’s passionfor football and uses PremierLeague player ambassadorsto motivate them to enjoyreading and improve theirliteracy levels.Combines the PremierLeague’s global appeal withthe British Council’s reachto use football to developa better future for youngpeople in 25 countriesaround the world.27

IN OUR COMMUNITIESDELIVERING FACILITIES FOR COMMUNITIESThe Premier League funds capital and programme-focusedinvestment to deliver state-of-the-art changing facilities and3G Artificial Grass Pitches to grassroots football.The multi-million pound programmeis heavily weighted toward areasmost in need of investment andsupports the development of stronglinks between communities and localprofessional football clubs.In the last 12 months, throughour investment into the FootballFoundation, 167 facilities projects havebeen awarded grants worth £28.4m.This in turn has attracted an additional£30.7m in partnership funding. Thatmoney has delivered 52 brand new3G Artificial Grass Pitches, 224 grasspitches and 51 changing facilities.This partnership – with The FA andGovernment via Sport England – willsee 152 3G pitches built over thecourse of the three-year deal, addingto the 469 that have been built sincethe Foundation was launched in 2000.52Brand new 3G ArtificialGrass Pitches 2013/14224Grass Pitches51Changing facilitiesI have witnessed first-hand theeffect 3G pitches can have, notjust on individual players, buton a whole community. ThePremier League’s commitment toputting funding into even more3G pitches is to be applauded.DAN WALKERBBC Sport broadcaster andFootball Foundation ambassadorThe Premier League Players’ Kit Scheme has providedmore than 3,255 schools and junior clubs withnew Nike kit since its launch in 2011.Watch James Milner’s interview:review.premierleague.com28

Go online for more info:review.premierleague.comPREMIER LEAGUESEASON REVIEW 2013/14BRINGING SPORT TO YOUNG PEOPLEThrough Premier League 4Sport and PremierLeague Kicks we have combined the uniqueappeal of top football clubs with theexperience and expertise of Sport England.We have been able to bring sport to tensof thousands of young people, includingthose from some of the most disadvantagedcommunities. These are programmes thatare working.JENNIE PRICECEO, Sport EnglandPREMIER LEAGUE4SPORTPremier League clubs workingwith 12 different sport NationalGoverning Bodies from Athleticsto Table Tennis.69,816YOUNG PEOPLE TAKINGPART IN 1,006 VENUESPREMIER LEAGUEKICKSPremier League Kicks has created10,559 volunteers and over500 young people have gainedemployment with clubs.PREMIER LEAGUEschool sportThe Premier League improves thestandard of P.E. provision in schools andhelp children and young people makephysical activity an early-age habit.1,340 SCHOOLS AND10,720 CHILDREN PLAYED INTHE PREMIER LEAGUE SCHOOLSTOURNAMENT98,959 YOUNGPEOPLE ENGAGED FOR OVER7 MILLION CONTACT HOURS35% OFPREMIER LEAGUE4SPORT PARTICIPANTSARE FEMALE47 PREMIER LEAGUEAND FOOTBALL LEAGUECLUBS DELIVER KICKSIN 771 VENUES775SCHOOLSPARTICIPATED INTHE 2014 PREMIERLEAGUE U16SSCHOOLS CUP29

IN OUR COMMUNITIESEDUCATION AND SKILLS’ GREATEST SUPPORTERSupporting football in our schoolsis close to my heart and the workthat the Premier League is doingin this area is groundbreaking.It's not just all the grassrootsfootball facilities they are funding;it’s also the revenue programmesthat make a real difference.TARUN KAPURExecutive Principal, Lymm High School, TrusteeManchester United Foundation, Chair Premier Leagueand FA Facilities FundFOOTBALL , S SOCIAL ENTERPRISEPremier League and Football Leaguecommunity organisations deliverenterprise education to young peoplein their local communities throughPremier League Enterprise. We usethe power of the football club badgeto deliver positive and excitingactivities that engage young people inthe world of business and enterprise,develop their self-esteem and fostera ‘can do’ attitude.The winners of the Premier League Enterprise Challenge final showed how the Premier League andits clubs help youngsters to turn their lives around. The West Ham United team of Ismaeel Haqq,Mohammed Ashrabul, Naim Miah, Yaseen Mukadam, Hassan Khan and Nahid Ahmed met at aPremier League Kicks session in East London run by West Ham Community Sports Trust.There are currently 24 Premier Leagueand Football League clubs involved inPremier League Enterprise and over90,000 young people have takenpart to date. In addition to secondaryschool students, over 6,600 primaryschool pupils participated in theprogramme in 2014.Over 30,000 CHILDREN TOOK PART IN Premier LeagueReading Stars. Players from every club talk abouttheir favourite books and set reading challenges.Watch Frank Lampard’s interview:review.premierleague.com30

Go online for more info:review.premierleague.comPREMIER LEAGUESEASON REVIEW 2013/14THE A-Z OF INTERNATIONAL DEVELOPMENTPremier Skills is the Premier League’s flagship international good causes project.The scheme is run in partnership with the British Council and uses the expertiseof both organisations to train grassroots coaches and referees who gain the skills andconfidence to run community football and coaching projects of their own. Premier Skillshas trained over 2,500 coaches and referees and is currently active in 25 countries,from Afghanistan to Zambia via our newest participating country, Myanmar.AFGHANISTANTHE PARTICIPANTFROZAN ABDUL MAHFOZPremier Skills coaching studentPREMIER SKILLS HAS REALLYOPENED OPPORTUNITIESFOR COACHES TO LEARNAND GROW IN AFGHANISTAN.myanmarTHE POLITICIANDAW AUNG SAN SUU KYILeader of the National League for Democracy partyand Nobel Peace Prize winnerMANY OF OUR YOUNG PEOPLEFACE SERIOUS PROBLEMS.PREMIER SKILLS WILL HELP THEMOST VULNERABLE.zambiaTHE COACHDANIELLE RICHARDSFulham FC Foundation’s Education and Inclusion ManagerWE WERE THERE TO INSPIRETHEM, BUT I’VE ALSO COME BACKTO WORK INSPIRED BY THEM.31

IN OUR COMMUNITIESSupporting the gameThe Premier League invests and supports football in England, Wales and overseas. Lastseason £116.1m was invested in good causes, community facilities, school sports, andsolidarity payments to clubs in the English football pyramid. But what does £116.1mlook like? Here are some examples of what was delivered in 2013/14:52 new artificialgrass pitchesBuilt by the Premier Leagueand FA Facilities Fund, with acommitment to build a further100+ in the next two seasons.Youth Developmentprogrammesfor 67 FootballLeague clubsCommunity footballsessions for 31,849 youngpeople through PremierLeague KicksPremier Skillsin 25 countriesOur partnership with theBritish Council where we traincommunity coaches and refereeshit new heights following theintroduction of South Africa,Sierra Leone, Zambia, USAand Myanmar.Funding forfour fan bodiesTo continually improvethe relationship betweenfans and their clubs aswell as fans’ experienceof the game, we providedfunding to SupportersDirect, the FootballSupporters’ Federation,Kick It Out and LevelPlaying Field.Over 20,000young peopletook part incompetitiveschools’ football1,051 Primary Schools and989 Secondary Schoolscompeted in the U11/U13Premier League SchoolsTournament and U16Premier League Schools Cup.424 men and womenin the middleOur central funding to ProfessionalGame Match Officials Limitedsupports: 18 Select Group referees,36 assistant referees, 59 NationalList referees, 210 National Listassistant referees, 82 refereeingassessors and 25 coaches andsupport staff.Communityprogrammes for72 Football Leagueand 69 FootballConference clubs60 active projectswith the PFAThe Premier League and PFA CommunityFund helps 28 Premier League andFootball League clubs deliver support inthe areas of disability, health, educationand sports participation.32

THE FINAL STANDINGSPOS CLUB P W D L GF GA GD PTS1 MANCHESTER CITY 38 27 5 6 102 37 65 862 LIVERPOOL 38 26 6 6 101 50 51 843 CHELSEA 38 25 7 6 71 27 44 824 ARSENAL 38 24 7 7 68 41 27 795 EVERTON 38 21 9 8 61 39 22 726 TOTTENHAM HOTSPUR 38 21 6 11 55 51 4 697 MANCHESTER UNITED 38 19 7 12 64 43 21 648 SOUTHAMPTON 38 15 11 12 54 46 8 569 STOKE CITY 38 13 11 14 45 52 -7 5010 NEWCASTLE UNITED 38 15 4 19 43 59 -16 4911 CRYSTAL PALACE 38 13 6 19 33 48 -15 4512 SWANSEA CITY 38 11 9 18 54 54 0 4213 WEST HAM UNITED 38 11 7 20 40 51 -11 4014 SUNDERLAND 38 10 8 20 41 60 -19 3815 ASTON VILLA 38 10 8 20 39 61 -22 3816 HULL CITY 38 10 7 21 38 53 -15 3717 WEST BROMWICH ALBION 38 7 15 16 43 59 -16 3618 NORWICH CITY 38 8 9 21 28 62 -34 3319 FULHAM 38 9 5 24 40 85 -45 3220 CARDIFF CITY 38 7 9 22 32 74 -42 30For our Profit and Loss and Balance Sheettables, please visit our online reportreview.premierleague.comEvery possible care has been taken to ensure that the information givenin this publication is accurate and whilst the Premier League would begrateful to learn of any errors, we regret we cannot accept any responsibilityfor loss thereby caused.Photos courtesy of Getty Images and Barclays Photographer of the Year.Cover image: Darren Staples, Reuters.Designed and produced by Salterbaxter MSLGROUP www.salterbaxter.comThis Review has been printed on Core Silk paper. This paper has beenindependently certified as meeting the standards of the Forest StewardshipCouncil (FSC) and was manufactured at a mill that is certified ISO 14001.The inks used are all vegetable oil based. Printed by Pureprint, ISO 14001,FSC certified and CarbonNeutral®.© The Football AssociationPremier League Limited 2014Registered Office:30 Gloucester Place,London W1U 8PLT +44 (0)20 7864 9000

REVIEW.PREMIERLEAGUE.COMSEASON 2013/14 PARTNERSUK BROADCAST PARTNERSTITLE SPONSOROFFICIAL PARTNERS AND LICENSEESUK RADIO BROADCAST PARTNERS