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HawaiiRetailGrocerspring 2013the magazine of the hawaii food industry associationALSO:The Future of Marketing is MobileBuy Hawaii, Give Aloha!Food Additives: Myths & FactsA Socialable Night at the Oscars

The Chair’s MessageBY ALAN Y. NAKAMURAA wonderful time…Each new year brings changes, challenges, andadventures. Just a couple of years ago, founderDick Botti realized his wish to retire from theHFIA. With the help of past chair Bonny Amemiya andinterim Executive Director Gary Hanagami, we wereable to successfully transition to a new era under theleadership of current Executive Director Lauren Zirbel.Exciting times lie ahead with membership expandingto new companies and individuals, each with their ownexperiences and philosophies.Alan Nakamura at the 2013 HFIA SocialOne of our primary goals is to provide help with legislativeissues under the guidance of our Government Relationsand Advocacy Committee, chaired by Vice Chair StanBrown. With input from members and lobbying efforts byLauren, we are able to voice industry opinions and supportbills that are beneficial to our industry and oppose billsthat are not. With the diversity of members that we have,including suppliers, a variety of retailers, and many associatemembers, we may not have unanimous support on everybill and ordinance, but we do try our best to move forwardin the best interests of the majority of our members. Onoccasion, we may need to abstain from voicing our viewsif we are divided on an issue. In any case, we appreciateand encourage members to express themselves and give usdirection on the multitude of important legislative issues andchanges which come up each year.The Made In Hawaii Festival is a major source of incomefor the HFIA and, under the guidance of Director AmyHammond, continues to grow and achieve success yearafter year. If at all possible, we would like our members tostrongly support this event and help to make it even moresuccessful and profitable in the years ahead.Our Social and Convention Committees (one and thesame) tirelessly volunteer their time each year to plan andimplement events that are fun, as well as opportunities forbusiness networking. We welcome new members to addfresh thoughts and resources to these committees, as thiswill help spread the workload and make the events moresuccessful. You will be sure to make new, wonderful, lifelongfriends. Your attendance and thoughtful sponsorshipsare most important in making the New Year’s Social andConvention successful and profitable for HFIA.Our annual golf tournament, chaired by lifetime D.O.G.(Director Of Golf ) Mike Kaya, is always a blast, andgolfers and hackers alike have a great time while raisingmuch-needed funds for HFIA. The participants andgenerous sponsors join together to make this an event tolook forward to each year.Lastly, while I will continue to have the honor of beingHFIA Chair through June—at which point I will confidentlypass the gavel to incoming Chair Stan Brown—I willbe doing so from the Tesoro corporate office in Texas. Mywife and I will move to San Antonio in early March but willreturn in June to attend the 2013 HFIA Convention andreunite with you all. This will be my first separation fromthe HFIA in about 30 years. I am saddened and will missyou. Fond memories, good times together…. But I hopeto return to Hawaii in five or six years, and, God willing, Imay be able to reestablish my connections with you all. Inthe meantime, I would like to personally ask each of you tostrongly support HFIA as you have in the past and help itto grow stronger and more influential than it has ever been.We owe it to our members, employees, and thousands ofconsumers to keep our food industry vibrant and strong.Thank you for your help and friendship over the years.Much aloha to all of you and best wishes for a successful 2013!AlanHAWAII RETAIL GROCER - SPRING 2013 3

161115HAWAII RETAIL GROCERIS A QUARTERLY PUBLICATIONOF THE HAWAII FOODINDUSTRY ASSOCIATIONPUBLISHERLauren ZirbelEDITORJason Y. KimuraWRITERSJason Y. KimuraAlan NakamuraLauren ZirbelDESIGN & PRODUCTIONUrsula A. Silva3029ADVERTISINGCharlene GrayJennifer DormanDEPARTMENTSLegislative Update . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5Trends: Consumers Chime in on Organics . . . . . . . . . . . . . . . . . . . . . 8Trends: Retail Food Inflation Projected tobe Above Average in New Year . . . . . . . . . . . . . . . . . . . . . . . . . . . 10Trends: Processed Foods & Eating Habits . . . . . . . . . . . . . . . . . . . . 11Trends: The App Review: Epicurious Recipes & Shopping List App . . 12New Members . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13Dot...Dot...Dot . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24The Last Word . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 34FEATURESBuy Hawaii, Give Aloha . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15New Products Review . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16The Future of Marketing is Mobile . . . . . . . . . . . . . . . . . . . . . . . . . . 25Food Additives: Myths & Facts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27Ewa Beach Abuzz with New Safeway Lifestyle Store. . . . . . . . . . . . 29A Sociable Night at the Oscars . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30PRINTERTrade Publishing Co.ON THE COVER:Cover Barney design byJason Y. KimuraAll editorial content © 2012by the Hawaii Food IndustryAssociation. No part of thispublication may be reproducedwithout prior approval of thepublisher.Please address allcorrespondence to:HFIA1050 Bishop St., PMB 235Honolulu, Hawaii 96813Phone: 808-533-1292www.hawaiifood.com4 HAWAII RETAIL GROCER - SPRING 2013

Paid Sick Leave• HB 6 and HB 406 would have required employersto provide a minimum amount of paid sick and safeleave to employees to care for themselves or a familymember who is ill, needs medical care, or is a victimof domestic violence or stalking. Both bills weredeferred in the House Committee on Labor andPublic Employment.HFIA testified in opposition to these bills because theyprohibit employers from requiring reasonable documentationfrom their employees.GMO Labeling• SB 615: Mandatory labeling of all GMO fish andwhole foods. The bill passed out of the SenateEnvironment Committee and must go to Ways andMeans next.• HB 174 HD 2: Imposes labeling requirements andimport restrictions on imported genetically-engineeredproduce, but exempts Hawaii-grown produce. The billpassed out of the House Agriculture and ConsumerProtection committees and must go to the FinanceCommittee next.HFIA testified in opposition to these bills because thisissue must be handled at the federal level. Hawaii’s fooddemands are not large enough to force domestic and foreignfood suppliers to meet these labeling requirements. As such,the cost will be borne by Hawaii’s consumers.Food Service Containers• SB 620, SD1: Requires food service businesses toprovide customers with an option to use compostableor reusable food containers provided by the restaurantfor food. A Sierra Club/Surfrider Foundationpriority, this bill requires signs to be posted informingcustomers that compostable food containers areavailable at no extra cost and requires violators to pay afine for repeated violations. The bill passed the SenateEnvironment and Consumer Protection Committeesand must go to Ways and Means next.• A bill that would have banned polystyrene food trayswas deferred in committee, and is now dead.HFIA opposed these bills because there is no reason tomake food service businesses provide a much more costlyitem when the State of Hawaii has no composting facilitieswhere these products can be composted. The items will besent to H-power just the same as polystyrene.Email Notifications• SB 493: Requires businesses with customer cardprograms to notify customers in the event of a class1 food, product, or merchandise recall, and makes aviolation an unfair or deceptive act or practice issue.The Senate Committee on Consumer Protectiondeferred the measure until 2/26/13.HFIA testified in opposition to this bill. Proponents donot understand that although retailers may have a loyaltycard, it does not mean that they track purchasing informationby customer. This would require a very sophisticated andcostly technology upgrade. It is also an invasion of privacy forretailers to email their card members without consent. Manycustomers have multiple loyalty card memberships and willend up being spam mailed by all of them.HAWAII RETAIL GROCER - SPRING 2013 7

TRENDSThe App Review: EpicuriousRecipes & Shopping List AppBY PHIL LEMPERT, THE SUPERMARKET GURU ®What it says it does: Get recipes from theaward-winning food site Epicurious.com at your fingertipson your iPhone and iPad. Search more than 30,000 delicious,professionally created recipes from Bon Appetit,Gourmet, Self, and renowned chefs and cookbooks. Saveyour favorite recipes, and sync your Favorites list in the appwith your online Recipe Box at Epicurious.com. You canalso create shopping lists and email recipes and lists to yourselfand friends. Plus, you’ll get access to authoritative recipereviews from Epicurious members.What it actually does: the Epicurious app islike having a virtual cookbook at your fingertips that youcan browse—the most popular featured recipe collectionsfrom Weeknight Dinners to Cool Cocktails. You can alsosearch food and/or drink recipes by keyword or swipethrough icons on the search screen to filter by what’s inyour fridge, what’s healthy, what’s in season, what holidaysare coming up, and more. The app even provides an easyto-useshopping list, allowing users to check items offas they shop.How useful is the information fortarget audience? The information is veryuseful for those interested in food and recipes. Withso many recipes and recipe themes to choose from,users will never get bored. The instructions are easyto follow and ingredients simply spelled out. It’s agreat simple app for any type of cook.Ease of use: Epicurious is easy to use,well organized, and there are plenty of recipes tobrowse. Most recipes have images, which makespicking what’s for dinner or any meal that muchmore fun.Who would best benefit fromthe app? Recipe lovers, this is the app foryou! Love cooking or just browsing food recipes?This is your app. User reviews make recipeseven more user friendly as substitutions andadditions are shared.COST: FREERATING: 4 OF 5MORE INFO: https://itunes.apple.com/us/app/epicurious-recipes-shopping/id312101965?mt=812 HAWAII RETAIL GROCER - SPRING 2013

New MembersGRALEY MARKETINGPROFILE: Graley Marketing has beena leader within the retail food industrynationally for over 35 years, covering foodmanufacturing, importing, exporting, foodmarketing, merchandising, food brokerage,transportation, and point-of-purchase.REASON FOR JOINING HFIA:Expanding Graley Marketing’s presencewithin the Hawaiian marketplace, owner Michael Graleywants to strategically integrate with retailers and wholesalersto “build long-term relationships that bring refreshing newbusiness value.”UNIQUE TO THE COMPANY: Graley Marketing creates,builds and offers “new added value” opportunities withintoday’s natonal brands. The company’s relationship-drivenapproach from manufacturer to the retailer offers today’sleading solutions covering grocery, frozen, deli, bakery, dairy,seafood, meat, produce, and specialty foods.LOCATION AND SERVICE AREA: StatewideCONTACT INFORMATION:Michael Graley, Owner & PresidentPhone: 562-947-8648, Fax: 562-947-8619Email: Graley_mktg@verizon.netWeb: www.graleymarketing.comAddress: PO Box 6354; Whittier, California 90609METRO MOBILE MARKETING, LLCPROFILE: Metro Mobile Marketing,LLC (MMM) is a full service mobilemarketing company that provides businesseswith the most effective mobilemarketing methods to acquire new customers,increase repeat business, growmemberships, send announcements, andreduce missed appointments. MMMuses mobile devices such as cell phones,iPads, and tablets to accomplish thesemethods, and provides services such as:Capt. Donald• Text couponsSanders• Mobile text messaging• Developing mobile apps• Creating a mobile optimized website• Getting your business mobileready• Self or fully managed mobile marketing solutionsREASON FOR JOINING HFIA: MMM is on the cuttingedge of providing marketing solutions that help reducecost associated with reaching a targeted audience. By collaboratingwith HFIA, MMM could help increase companyrevenue and gain repeat customers. Joining HFIA is a greatnetworking opportunity in conjunction with forming a newbusiness relationship within the food industry. HFIA memberscan receive MMM services at 20- 50% savings off ofregular rates.UNIQUE TO THE COMPANY: MMM offers an innova-tive Advanced Mobile Website Builder, which integratesWordpress blog, coupons, Facebook page, Poll, GoogleCheckout button, contact form, Paypal button, and video.The Advanced Mobile Website builder provides the businessowner with a communication medium that many customersare using, such as socialmedia. Also, by offeringthe option of multiplepayment methods, thebusiness owner can collectcustomers’ information via the contact form. MMMcan include a link to a video within the text message area, sowhen the link is clicked, it will play a promotional video of aproduct or service.LOCATION AND SERVICE AREA: MMM’s headquartersare located in Canton, Michigan and services are providedthroughout North America and Hawaii.CONTACT INFORMATION:Captain Donald Sanders, Vice President of Strategic GrowthErnest Baylor, MBA, Vice President of North AmericanOperationsPhone: 734-697-6332Email: info@metromobilesocial.comWeb: www.metromobilesocial.comAddress: 46036 Michigan Ave., Suite 217 Canton,Michigan 48188Fresh from the FarmYoung Brothers transportsyour local fruits andvegetables refrigerated fromthe farm to the marketreliably and frequently. Asyour neighbor island partner,thank you for allowingus to serve all our islands formore than 100 years.For your interisland shipping,call us at 808-543-9311Neighbor Islands toll-free800-572-2743www.youngbrothershawaii.comHAWAII RETAIL GROCER - SPRING 2013 13

New MembersN&K CPASPROFILE: N&K CPAs will celebrate its40th anniversary in 2013. Founded in 1973with a staff of nine people, the firm hasbecome one of the largest CPA firms inthe State of Hawaii with 60 staff members,including 50 locally-based professionals,31 CPAs, and six principals. On the 2012Pacific Business News list of national andlocal CPA firms on Oahu, N&K is ranked fourth.The five major divisions in the firm are Audit Services, TaxServices, Management Consulting, Information Technology,and Administrative Services. A full-service accounting firmserving approximately 1,500 clients, N&K CPAs provideservices to clients ranging from small to large commercialbusinesses, nonprofit organizations, government entities,and individuals. Services fall into three major areas: BusinessHealth Services, Business Growth Services, and Servicesto Individuals. Business Health Services offer complianceservices, including audit, review, compilations, business taxreturn preparations, planning, information technology, andhuman resources. Business Growth Services are the specialservices performed to help clients grow and prosper, includingbusiness consulting, strategic and business planning,internal auditing, and sales coaching and training. Servicesto Individuals include individual tax return preparation andplanning, estate tax planning and preparation, and businesssuccession planning.REASON FOR JOINING HFIA: HFIA member Larry Ishiiof American Savings Bank spoke to N&K CPAs ManagingPrincipal Alton Miyashiro about joining HFIA. Since thefirm has clients in the industry, Miyashiro thought it would bea good idea to join HFIA to better serve these clients.UNIQUE TO THE COMPANY: N&K CPAs was a BestPlaces to Work awardee in 2012. The company has wonthe Hawaii Business Magazine award six times in all. Notmany companies of any type can boast perks like a massagetherapist, flexible hours, and a parking allowance. For exemplarybehavior, the accounting firm awards “N&K Bucks,”which can be redeemed for items like gift certificates. AnEmployee Appreciation week is also held with fun activities.Perks aside, what really keeps people happy is that they arenurtured to reach their full potential from the time they walkin the door, and the company has the perfect balance of helpwhen needed and flexibility to promote independence andprofessional development. Everyone has a coach or a mentor,and a buddy system gives new hires a person to teach themthe ropes. They look to hire people who have integrity, aretrustworthy and share the company’s core values. Thirtyfivepercent of the firm’s staff have been there for at least 10years. N&K was also the only CPA firm from Hawaii to berecognized in Accounting Today’s top 100 accounting firms inthe nation last year.LOCATION & SERVICE AREA: ASB Tower, 1001 BishopStreet, Suite 1700; Honolulu, Hawaii, 96813. Service area:StatewideCONTACT INFORMATION:Alton Miyashiro, Managing PrincipalDirect: 566-1320; Phone: 524-2255; Fax: 523-2090Email: amiyashiro@nkcpa.comWeb: www.nkcpa.com; Twitter: www.twitter.com/nkcpaTHE TEA CHESTPROFILE: The Tea Chest haspioneered sales of gourmet tea inHawaii since opening in 1995. Atthe time, there was no full timetea company in Hawaii servingthe needs of the industry. The TeaChest revolutionized product availabilityand selection, equipmentsupport, education, and service. In 2004, the company’sOriginal Blend Nilgiri Iced Tea was selected “Best Iced Teain America” in the first national tea tasting competitionsponsored by the U.S. Tea Association. The Tea Chest hasbeen recognized for using organic-certified, natural, andlocal ingredients in addition to its support of sustainableagricultural practices, including Fair Trade certification.The company and its products have also been featured innational publications, including Gourmet Magazine, HawaiiMagazine, and Business Week.It has always been The TeaChest’s aim to create flavorsthat distinctly representHawaii—everyday pleasurespeople grow up with in theIslands. The company selectsingredients that support thismission and even works withlocal farmers to cultivate andprocess local ingredients.Byron Goo, Blend Masterfor The Tea Chest, regularlyconducts training sessions forindustry professionals andteaches classes on specialty tea at community collegesaround the state. He is also a founding member of theHawaii Tea Society.REASON FOR JOINING HFIA: The Tea Chest is interestedin networking with people who value the people, companies,and traditions that make up the Hawaii food industry.UNIQUE TO THE COMPANY: The Tea Chest was oneof the first certified organic manufacturing companies inthe state.LOCATION & SERVICE AREA: 80 Sand Island AccessRoad #203; Honolulu, HI 96819. Service Area: StatewideCONTACT INFORMATION:Office: 808-591-9400; Fax: 808-591-9446Email: bgoo@teachest.comWeb: www.TeaChest.com, www.HawaiianNaturalTea.com,www.IslandEssenceTea.comFacebook: TeaChestHawaii; Pinterest: TeachestHI14 HAWAII RETAIL GROCER - SPRING 2013

Buy Hawaii, Give Aloha!BY JASON Y. KIMURAOn November 21, justbefore Black Friday 2012,Governor Neil Abercrombieheld a TV press conference tounveil his “Buy Hawaii, GiveAloha!” campaign to urgeresidents to buy and givelocally made products duringthe holiday season. ManyHFIA members participated inthe publicity event by bringingmade-in-Hawaii products,which covered the governor’sdesk and made his office a veritable showroom of what Hawaiientrepreneurs have to offer the world. The Buy Hawaii, GiveAloha! campaign is an initiative of the Department of Business,Economic Development & Tourism (DBEDT) BusinessDevelopment and Support Division.The Governor made his announcement amidst acornucopia of Hawaii-made products, which included:• Specialty food and gift products—many of which arefound only in Hawaii• Sporting goods, from surfboards to dive wear, andwet suits to rash guards• Cosmetics and nutraceuticals derived from Hawaii’socean and botanical resources• Agricultural products, such as candies, flowers, and coffeeOther products included casual wear and accessories,jewelry, and music CDs by local artists.The governor also announced “Buy Hawaii, Give Aloha!” initiativesto increase the export of Hawaii’s products during 2013,made possible through a grant from the U.S. Small BusinessAdministration. This included an extensive “Hawaii Pavilion” atthe January JFW International Fashion Fair, the largest fashiontrade show in Japan. In August, Hawaii will also be representedat the Hong Kong Natural Products Show, and in Septemberat the Made in Hawaii Pavilion at the Tokyo International GiftShow, the largest shows of their kind in Asia. DBEDT’s BusinessDevelopment and Support Division coordinates and plans internationalefforts, targeting food, fashion, and gift industry tradeshows primarily in Japan and Korea. Locally, an Entrepreneur’sDay at the Capitol was held on March 6 to demonstrate to legislatorsand decision-makers the importance of entrepreneurs toHawaii’s economy—and to show the faces behind the products.In addition, the governor announced that October 2013will be “Hawaii Fashion Month,” when local merchantswill be encouraged to celebrate made-in-Hawaii fashions.Finally, the governor voiced his intention to revive the“Governor’s Fashion Awards” to help stimulate the garmentand jewelry industries in Hawaii.“Buy Hawaii, Give Aloha!” partners include the U.S. SmallBusiness Administration, the Hawaii Fashion Incubator,HFIA’s Made-In-Hawaii Festival, the Hawaii Book PublishersAssociation, and the Hawaii Association of Recording Artists.HFIA Exective Director Lauren Zirbel with Made inHawaii Festival Director Amy Hammond.Governor Neil Abercrombie with a table overflowingwith products made in Hawaii.“The priority is to increase exports ofHawaii products,” emphasized DennisLing, Director of Marketing of DBEDT’sBusiness Development and SupportDivision. “The Buy Hawaii, Give Aloha!campaign is designed to establish localbuy-in.” There has to be local buy-in, says Ling, to influencethe visitor market; that is, as more local people buy andbelieve in local products, the visitor market will pick up onit. “If we continue the momentum of local brands held inhigh esteem, then it will translate into exports.”For more information on programs, business loans, andactivities, or to contact DBEDT’s Business Developmentand Support Division, visit www.invest.hawaii.gov. You canalso sign up for announcements for upcoming events andactivities on the website.HAWAII RETAIL GROCER - SPRING 2013 15

New ProductsR E V I E WBY JASON Y. KIMURAIt’s no wonder we feel that the pace of lifeis ever increasing. Everything in the worldkeeps changing at an amazing pace. Foodand beverage products are no exception.In this issue of Hawaii Retail Grocer,we takea look at some of these newentriesto the marketplace.Take the ubiquitous olive, forexample. It’s not so long ago thatthe only choice of olives that theconsumer could get at a typicalsupermarket was limited to a tin or abottle of the salty condiment in verylimited varieties. Now they come inpouches and ready packs—and inseemingly countless gourmet flavors.Or how about Twisted Shotz—mixedbar drinks like Rattlesnake and Porn Starthat comepackaged and ready to serveas party starters? But perhaps you mightprefer something that takes you back to amemory from long ago….Our first featured new product is actually old—orperhaps nostalgic is a better word. Remember the onoliciouspork sandwiches that once could be found in now long-gonelocal drive-ins? Well, you don’t have to wait for those localeateries to come back—they probably won’t anyway. Instead,head over to your supermarket and pick up a pack ofMay’s Local Boy Sliced Pork and make your own backyardbarbecue memories.May’s product development team—consisting of ExecutiveChef Ryan Day, Product Manager Gerald Hiyane, and QualityAssurance Technician Veronika Olsen of Palama HoldingsLLC—became obsessed with capturing the essence of theoriginal marinated pork sandwiches you could find at certain16 HAWAII RETAIL GROCER - SPRING 2013May’s Local Boy Sliced Pork Takes You Backlocal drive-ins. There was no recipe to go by, but with the helpof the collective memories of the long-time locals at Palama,the team nailed the flavor, texture, and juiciness of what can bea very elusive sensory memory. Just slap a generous portion ofMay’s Local Boy Sliced Pork between buns with some mayo,and you will be transported back some 40 or 50 years in timeas you savor the complex flavors of the secret sauce, which hastouches of garlic and ginger with a subtle sweetness. Like saiminand manapua, May’s Local Boy Sliced Pork is a true classic bornright here in Hawaii from a blend of our many cultures—andnow brought back to life under the May’s Hawaii label.Scheduled to be released in March, May’s Local BoySliced Pork can be cooked on the grill or stovetop. It should

come with a warning—once you start eating it, it’s hard tostop. Producing quality meat products since 1951, May’sHawaii’s other offerings include kalua pork, teri beef patties,teri chicken thighs, kalbi short ribs, chicken katsu, and charsui chicken, which has a newly improved recipe as of last year.Palama Holdings LLC is a food manufacturing anddistribution company with roots dating back to 1952 whenthe Palama Meat Company was established. The companybecame Palama Holdings LLC after acquiring a numberof companies and food brands, including May’s Hawaii,Hawaii Gourmet, Palama Meat Company, and HawaiianWarrior Beef Jerky. In the early 2000s, Palama HoldingsLLC moved to Kapolei and built a specially designedHAACP facility to manufacture its products and storeother products which it distributes.Places you can purchase Local Boy Sliced Pork weren’tyet released as of this writing, but it’s sure to be available ata supermarket near you. For more information about LocalBoy Sliced Pork and other Palama Holdings LLC products,contact Gary Hanagami at ghanagami@palamameat.com.Char Sui Pork: a Pacific GemSpeaking of pork, Pocino Foods Company has introducedd on how to use char sui, locals know that it can be put ina classic Chinese favorite. The packagingstir frys, fried rice, or just eaten just as asays “Pacific Gem Barbecue Seasonedpupu or side.Pork,” but folks in Hawaii know it asMarketed under the brand, “Pacificchar sui. The Pocino pork comes fullyGem,” premium cuts of pork shoulder arecooked—just heat and serve—just likemarinated in Pocino’s “authentic hoisinbasedchar sui sauce” and slow cooked.the char sui we’re used to buying in theislands. Company literature says they’rePocino recently renovated its facilities“following trends,” but here in Hawaii,with an $8 million plant enhancementchar sui has been pretty much a mainstay.and expansion to position the companyWhile mainlanders may need suggestionsfor further leadership and innovation inHAWAII RETAIL GROCER - SPRING 2013 17

the prepared meat business. In Hawaii, Pacific Gem BarbequeSeasoned Pork is available at Foodland.Since first opening its store in 1933, The Pocino FoodsCompany has been supplying premium prepared ethnicmeats for the foodservice and retail industry. Three generationsof the Pocino family have continuously passed downBeans, Rice and Other GrainsBeans are a staplein many parts of theworld, and maybe in yourhousehold too. Beanswere one of the earliestcultivated crops. About30 million pounds aregrown in the U.S. everyyear, although they arenot a native crop. Most bean varieties originated in Africa,Asia, and the Middle East, and were brought to the U.S. bynomadic tribes who crossed the Bearing Strait into Alaska.Some of the world’s most flavorful, nutritious, and best drybeans are produced in the United States.When buying beans, consider C & F Foods, Inc.’s brand ofbeans—and peas, rice, and popcorn too. Some of these qualityproducts are coming to a grocery shelf near you. After beingharvested and cleaned at warehouses, C & F Foods recleansthem again and packs them into consumer-size packages thatappear on grocers’ shelves.Whether navy beans, red beans, white beans, pearl barley,or peas are your fancy, consider C & F Foods—a privatelyheld, family owned and operated company that controls everystep in the production process for quality. The company is athe tradition and expertise in creating these quality products.Pocino Foods premium meat selections are sold underPocino, Pocino Naturals, Smoke Bar, and Que Rico. Formore information about Pacific Gem Barbeque SeasonedPork, contact Michael Graley of Graley Marketing atGraley_mktg@verizon.net or at 562-947-8648.major originator, packer,distributor, and exporterof the aforementionedproducts and suppliesthe retail, food service,canning, and frozenfood manufacturingindustries nationwideand internationally.In addition to conventional and organic dried beans, C & FFoods offers legumes, popcorn, and rice (long grain, brown,basmati, jasmine, instant, par boiled, boil-in-bag, and retort);couscous and ancient grains (quinoa, amaranth, chia seed,etc.); and rice blends with seasonings (conventional, allnaturaland organic).C & F Foods, Inc. was founded in 1975 and was originallylocated in a 5,000 square foot facility in Southern California.Experiencing tremendous growth, the company now has700,000 square feet of production capacity nationwide.C & F Foods ships over 350,000,000 pounds of agriculturalfood products per year.For more information, visit www.cnf-foods.com. Forproduct availability, contact Michael Graley of GraleyMarketing at Graley_mktg@verizon.net or at 562-947-8648.No longer are you limited toblack or green olives. Gourmetolives are a trend, so it’s no coincidencethat our new product reviewincludes olive offerings from twocompanies. The first of these isSTAR Olive Pouches from Star FineFoods. “The Olive Pouches are aconvenient way to enjoy a healthy,delicious, on-the-go snack that is lowin calories, cholesterol, and glutenfree,” says Crystal Moritz of BorgesUSA-STAR Fine Foods. “This is theperfect thing people can take withthem for a snack on a hike or to thebeach for a picnic.” The pouches areresealable and contain five servings each.STAR Olive Pouches come in five flavors: OlivesSeasoned with Provencal Herbs; Olives Seasoned withBasil; Ripe Olives Medium Pitted (black); Olives Stuffedwith Minced Pimiento (green); and Manzanilla OlivesPitted (green). You’re familiar with the deliciousnessof premium Spanish black and green olives, but for18 HAWAII RETAIL GROCER - SPRING 2013Olive Pouches are the STAR of On-The-Go Snackssomething new, try the Olives Seasoned with ProvencalHerbs pouch. These are the green manzanilla oliveswith a blend of Provencal herbs, the traditional blend ofaromatic herbs from the region of Provence, France. Tryalso Olives Seasoned with Basil. The sweet and somewhattangy herb is added to manzanilla olives which are verylightly coated with oil.STAR Fine Foods traces its roots back to 1898 in SanFrancisco when the Giurlani family started importingand distributing olive oil under the STAR brand. “STAR”was chosen as the brand name to show their Americanpatriotism. Over the years, other products were added,including balsamic and wine vinegars, olives, peppers, andcapers. STAR is currently the number one selling brand ofolive oil, wine vinegar, and Spanish green olives in retailgrocery stores in the Western United States and is growingin distribution in the rest of the country. STAR Fine Foodswas acquired by Borges in 1995. You can find STAR OlivePouches at Hawaii Safeway stores.For more information about STAR Olive Pouches,contact Crystal Moritz, Executive Assistant to Marketing,Borges USA – STAR Fine Foods, at cmortiz@borgesusa.com or at 559-498-2965.

If flavored drinks are not your thing and you’re lookingfor pure, unadulterated whiskey, then try the new JackDaniels Unaged Tennessee Rye or Woodford ReserveDoubleOaked bourbon.Forover a hundred years, Jack Danielshas used the same grain recipe in all of theirproducts regardless of the family of brandmember. Each whiskey had the same percentagesof corn, malted barley, and rye. As the companycontemplated offering a different recipe, theydecided that increasing the percentage ofrye would be the most interesting choice,since the traditional recipe was very lowin it. The result is Jack Daniels UnagedTennessee Rye, the first new grain recipein a hundred years—perhaps forever.A flavorful grain, rye tends to be bold,spicy, and peppery when used in smallquantities, but when it becomes thepredominant grain, it surprisingly comes across as a littlebit sweet. When a heavy amount of rye is fermented, you’dexpect it to be peppery or spicy, but it’s a bit more fruity thanexpected. With a lot of flavor on the body of the tongue and alight tingle at the tip, Jack Daniels Unaged Tennessee Rye is avery interesting whiskey and one that is a must try.If you are a fan of Woodford Reserve bourbon—or enjoySpirited Awayfine bourbon in general—then try Woodford dReserve Double Oaked, a new bourbonreleased last year. It starts with the standardWoodford Reserve—distilled in copperpots and column stills and aged in heavilycharred white oak barrels. The whiskeyis then put in a second, lightly charredbarrel for about nine months of additionalaging. The different preparation of thewood is designed to greatly impact theflavor of the finished product.According to a review by GeoffreyKleinman of the Drink Spirits website,“Woodford Reserve Double Oaked isphenomenal. From the nose it’s clear you’resmelling something special. …What jumps out is honey andbig spice with deep cinnamon, clove, and oak. As it opens, youget deep honey notes, vanilla, cinnamon, clove, and marzipan.The flavors here are immensely deep, rich, and lush. Thefinish is super long and thick without any harshness or burn.”He states further that Woodford Reserve Double Oaked is“extraordinarily accessible,” even for the whiskey novice.For more information about Jack Daniels Unaged TennesseeRye and Woodford Reserve Double Oaked, contact ChristaWittmier, Sr. Marketing Director at Young’s Market. Wittmiercan be reached at 676-6111 or at cwittmie@younsmarket.com.Set Your Dessert Table with The Father’s TableFood and drink offerings can only becomplete with a selection of decadentdesserts. The Father’s Table classiccheesecakes and cake rolls filled withisland flavors like guava, mango,and tart lemon—plus tiramisu—arecoming to Hawaii.Baked from scratch using therichest cream cheese, farm-fresh eggs,natural vanilla, and real sour cream,the cheesecakes come in a variety of flavors, includingNew York, Strawberry Swirl, Caramel Turtle, and FudgeBrownie. The rolls are made of a sponge type cake rolledwith fruit and other fillings. These decadent desserts aresinfully delicious, but there’s one thing you don’t have to feelguilty about when indulging in The Father’s Table treats:50% of the profits go to The Father’s Table Foundation, anon-profit organization that provides financial support towomen’s and children’s charity groups worldwide.A privately owned, national dessert manufacturer locatedin Sanford, Florida, The Father’s Table was established toprovide ongoing funding for The Father’s Table Foundation.The cornerstone of its mission is to “Share the Bounty ofLife” with the less fortunate, and to strive to achieve thismission by providing “delicious, value-added ‘everydaydesserts’ that bring family and friends together daily.”The company began in 1998 in a Daytona Beachbakery, and with rapid growth and success, becamethe number one branded cheesecake in the in-storebakery. The Father’s Table also expanded its product lineto other desserts and into foodservice, convenience stores,and school food programs. To maintain high standards, thecompany is audited annually both by the American Institute ofBaking—from which it continually receives Superior ratings—and the U.S. Military. The Father’s Table has also receivedOUD Kosher certification for its products.Started in 1984, The Father’s Table Foundation wascreated with a vision “to glorify God by doing His work inhelping to meet the immediate needs of women and childrenworldwide and to equip them to be able to meet their futureneeds.” Since its formal founding in 1998, the Foundationhas been able to support homes and schools for children, fundmedical and dental clinics, water and nutritional projects,and poverty lending programs. The Foundation has alsobenefited women and children worldwide by assisting familiesin medical, nutritional, and financial crisis, providing housingand social reconstruction in war-torn countries, and helpingwith emergency relief in disasters.For more information about The Father’s Tableproducts, contact Michael Graley of Graley Marketing atGraley_mktg@verizon.net or at 562-947-8648.HAWAII RETAIL GROCER - SPRING 2013 21

The Comforts of Gelatinsand PuddingsFor some lighter sweets, try Raymundo’s gelatinsand puddings. The number one private label manufacturerof gelatins and puddings with 14 brands,Raymundo’s is the third largest and fastest growinggelatin company in the U.S. You may not have heardof the company before, because the products have beensold to the foodservice industry. Now they’re beinglaunched at retail stores in Hawaii.Raymundo’s has been family owned and operatedunder its current name since 1997, but began in the1970s as an associate company to Winky, and led thedevelopment of individual, ready-to-eat gelatins andpuddings. In 2005, Raymundo’s opened a 25,000 square footplant. Due to its rapid growth, an 84,000 square foot facilitywith state-of-the-art equipment was opened last year.For more information about Raymundo’s gelatins andpuddings, contact Michael Graley of Graley Marketing atGraley_mktg@verizon.net or at 562-947-8648.AXE, Dove, VaselineIf you overindulge with some or all of the new foods andalcoholic beverages, the following new products from Unileverwon’t do much for your waistline or a hangover, but they cando wonders for your skin.AXE® is expanding itsgrooming portfolio with thelaunch of AXE ® Face, abrand new range of productsdesigned to help guys scorewith their faces. The newAXE ® Face line is designedto help keep men look goodall day long with skin thatlooks and feels smooth. Inthe range are AXE Chilled (icy cool ingredients to refresh theskin), Shield (gel hydration), Boost (micro-beads to energizeskin), and Controil (exfoliating scrub for oily skin). There’s alsoAXE Face Wash, Shave Gel, and Hydrator in the Face range.The company has also introduced AXEApollo, which began appearing in U.S.stores last month. AXE Apollo is a scentedline across a variety of grooming products,including body spray, deodorant, showergel, and shampoo. To promote the productline, the brand will send people out ofthis world—literally. AXE has contractedwith the Space Expedition Corporation,which will offer commercial flights on asuborbital space plane in 2014. The AXEApollo Sweepstakes will be promoted in60 countries. Contestants must completean astronaut profile describing why they should be chosen.Approximately a hundred finalists will be sent to a space camp,from which 21 winners will be chosen. A 22nd ticket will beawarded to a U.S. resident. To enter, visit AxeApollo.com.According to research, almost half of U.S. men never useface wash (46%), or a face moisturizer (46%), even thoughmost acknowledge that as they get older, their skin needs moreattention and takes longer torecover. The Dove® brandis introducing the DOVE®MEN + CARE® Face Range,a full skincare line for men.Dove body and face washescome in seven differentvarieties: Clean Comfort,Odor Guard, Aqua Impact,Clean Defense, Deep Clean, Fresh Awake, andExtra Fresh. The Face Range line is designed tocare for men’s skin in three steps—cleanse, shave,finish—to address dryness, sensitive skin, lookingtired, blocked pores or blemishes, and oily skin. Foryour hair there’s Dove® Men+CareTM AdvancedHair Solutions, which is designed to fortify andstrengthen hair. The formula, which is infused withcaffeine, helps strengthen hair and makes it look thicker.There’s something for women too. Many women skip anevery day body lotion because it takes too long to apply andabsorb. Not so with Vaseline® Spray and Go Moisturizer, aspray lotion that moisturizesand absorbs in seconds sowomen can put their clothesright on and get on with theday. The 360 continuous spraymotion helps to cover arms,legs, and body in secondsand isn’t sticky or greasy.Fragrance includes citrus,floral, and powdery notes.For more informationabout new AXE, Dove,and Vaseline products,contact Rahn Ogino,Grocery–Team Leader atAdvantage Webco Hawaiiat 839-4551, ext. 203.22 HAWAII RETAIL GROCER - SPRING 2013

PREVENTTOBACCO SALESTO MINORS1 ALWAYS Ask for ID!2Check Birthday(If born in 1995, customerturns 18 this year)3 Verify AgeDo Not Sell Tobacco ProductsIf Customer Is Under Age 18It is ILLEGALIT IS ILLEGAL TO SELL TOBACCO PRODUCTSTO PERSONS UNDER 18CONTACT US FOR SIGNAGE AND TRAINING ASSISTANCETobacco Prevention & Education ProgramHawaii State Department of Health(808) 586-4613 or e-mail tobacco2@doh.hawaii.gov

DOT…DOT…DOT…A Collection of Local & National News & Views BY LAUREN ZIRBELDID YOU KNOW… Steve Burd, who joined Safeway 20years ago as president and became CEO shortly thereafter,plans to retire in May. Burd, who is also chairman, says hewill help search for a successor. The company will considerinternal and external candidates. (The Wall Street Journal)STUDY SEES BENEFITS IN SMALL, FREQUENT MEALS…CONAGRA TO PURCHASE STORE-BRAND FOOD-MAKERRALCORP… ConAgra Foods said it will pay $90 a share forpackaged food producer Ralcorp Holdings to create the biggestmaker of store brand food in the United States. ConAgrahas been pursuing the takeover since March 2011. (Reuters)REPORT: GROCERY PURCHASES REFLECT DIETARYSHORTFALLS… A report that examines U.S. food purchasesfound that consumers are not meeting federal dietaryguidelines, and the healthfulness of the average shoppingResearchers in France found study participants who ate foursmall breakfasts consumed fewer calories later in the daycompared to those who ate a single breakfast. In the study,20 men were presented with a buffet lunch after eithereating breakfast at one sitting or eating the same amount offood, but spread over four eating sessions. ( National PublicRadio/The Salt Blog)basket did not improve between 1998 and 2006. Thestudy found that shoppers are not buying enough fruits,vegetables, and foods with whole grains. (Progressive Grocer)COCA-COLA INVESTS IN MAKER OF NUTRITIONALDRINKS… Coca-Cola and dairy cooperative Select MilkProducers have acquired stakes in the maker of Core Powerprotein drinks, as the soda giant seeks a better position inthe milk-based beverage market. The partnership createsFair Oaks Farms Brands. (Consumer Goods Technology News)DID YOU HEAR… While the economic downturn hasaffected consumer spending across many sectors, craft andcraft-style beers are defying recessionary trends with animpressive upward trajectory. Indeed, the latest research byMintel on the craft beer market in the United States showsthat sales nearly doubled between 2007 and 2012, increasingfrom $5.7 billion in 2007 to $12 billion in 2012. (NACS)ANHEUSER-BUSCH INBEV OFFICIALLY LAUNCHES BUDLIGHT PLATINUM IN CANADA… Labatt Breweries ofCanada marketing vice president Jorn Socquet said thelaunch of Bud Light Platinum in Canada is the newestaddition to the growing Bud Light family and one that willdeliver a new premium drinking experience for Canadians.“It has differentiated packaging, including a distinctive,large, cobalt blue glass bottle that looks and feels likenothing else on the market,” Socquet added. Availablenationally at select retailers, Bud Light Platinum is now soldin 650ml glass bottles, 355ml cans, and 355ml aluminumbottles. Launched in 2012 in the U.S., Bud Light Platinumclaimed over one percent of the country’s market share bythe end of the year. (GMA StartBrief )24 HAWAII RETAIL GROCER - SPRING 2013

tablets. The company also specializes ingetting your business mobile ready andoffering self- or fully-managed mobilemarketing solutions. “We are one of thefew companies offering this type of stateof-the-art,21 st -century marketing,” saysCapt. Donald Sanders, MMM’s VicePresident of Strategic Growth.Cutting Edge MarketingYour business likely has traditionalmarketing channels in place, such ascirculars advertising your products,print ads, and maybe even radio andTV spots. Or perhaps you’ve venturedinto the virtual world with emails tocustomers and a website meant to beviewed on desktop computers. However,mobile marketing should be a part ofyour marketing strategy. There may beno single industry that can benefit morefrom mobile marketing than the retailindustry. Mobile marketing gets regularand potential customers into stores, sendsout information instantly to a targetedaudience, and improves customer service.Most people are familiar with emailmarketing, but surveys show that theread rate is just 5 to 20%. By contrast,text messages to cell phones (calledShort Message Service, or SMS) usedin mobile marketing are read withinfive minutes of delivery and have anoverall read-rate of 97%. The fastestgrowing media channel today is textSMS message marketing. Simply put,an effective mobile text messagingcampaign means increased revenue.Direct Marketing Association researchshows that 70% of consumers surveyedare happy to receive promotional informationvia text messages. Currently, aU.S. mobile subscriber currently sendsout approximately 357 text messagesa month, but only makes about 204phone calls. According to NielsenMobile, 154 million Americans areregular SMS users, and that numbercontinues to grow.Here are some examples of howSMS can be used:• SMS Coupon: Coupons can besent directly to a cell phone, saved,and used at a store, eliminatingpaper coupons, fumbling to findthem during checkout, or rememberingto bring them to the store.Virtual coupons can be made forone-time or multiple redemption.They can go viral using advancedd load, read, and navigate—and be userwebsite-buildingtechniques. friendly and self-explanatory.• SMS Reminder: A reminder canbe sent via text message to a clientwith the details about an appointment,eliminating phone call,regular mail, or email reminders.• SMS Announcement: A textmessage is sent to individualsor groups stating the details ofan announcement, eliminatinghard copy bulletins, regularmail, or emails.“We have a unique way of includingthe right verbiage to all mediachannels,” says Ernest Baylor, MMM’sVice President of North AmericanOperations. The company will alsoengage and train cashiers and otherswho come in contact with customers toincrease business and revenue.Websites On the GoAnother leg of mobile marketingis the mobile website. More and morepeople are, well, mobile, and want toaccess information quickly and easily.According to egov 2010, “From Marchof 2009 to March of 2010, the amountof mobile website browsing has morethan doubled and is predicted tocontinue at an even greater rate.”However, it’s not enough to have atraditional website designed to be viewedon a desktop computer. Customers andpotential customers alike want to browsewebsites on a small screen on theirsmartphone or tablet without havingto wait 20 seconds or more for it toload. They also want to view pictures orobjects without having to zoom in andout. If a website is not properly designedfor mobile devices, it will likely be passedover. A mobile website should be easy toCovering All the AnglesSMS technology is also versatile.It can be used as an internal, two-waycommunications channel. For example,the sales department can be sent textmessages or images about trainingmeetings, newsletters, or anythingrelated to their department. This canbe done internally for any department.If requested, this feature is billedseparately from other services.All Optionsare on the TableIf you want to be master of yourown mobile marketing, MMM offerstraining on all aspects of mobilemarketing, although Baylor admits thelearning curve is high. Flexibility iskey here. Companies can choose fromstarter, basic, plus, premium, and ultrapackages from MMM. Whether youwant MMM to do it all for you, doit all yourself, or a combination of thetwo, you can soon have an inside trackon mobile marketing. Baylor conveysa real grasp of not only the technologyof mobile marketing, but also thebig picture of how this relatively newmethod of marketing can grow yourbusiness and put you at the cutting edge.For HFIA member information andrates, visit the HFIA website at www.hawaiifood.com and click on the mobilemarketing banner under promotions.Visit Metro Mobile Marketing’s websiteat www.metromobilesocial.com formore details, or contact Ernest Baylor,Vice President of North AmericanOperations, at 734-697-6332 or atinfo@metromobilesocial.com.26 HAWAII RETAIL GROCER - SPRING 2013

an increase in bloodpressure, or allergiesin “most” people. Theorigin of these claimsis a 1968 New EnglandJournal of Medicine letterthat attributed “ChineseRestaurant Syndrome”to MSG. However,clinical studies sincethen have failed toidentify a consistentrelationship betweenthe ingestion of MSGand the many symptoms that are associated with it, even inplacebo-controlled trials.MSG is a flavor enhancer that is added to certain foods,but is also naturally present in the human brain and blood. Itis also found naturally in foods such as ripe tomatoes, peas,corn, mushrooms, milk, and parmesan cheese. MSG is safefor the general population at levels normally consumed asa flavor enhancer, says Saulo. The Joint Expert Committeeon Food Additives (United Nations Food and AgricultureOrganization and the World Health Organization), theEuropean Community’s Scientific Committee on Food, theNational Academy of Sciences, and the FDA agree.The second additive Saulo took on was high fructose cornsyrup (HFCS) and the belief that it causes obesity. The belieforiginates from a 2004 commentary in the American Journalof Clinical Nutrition that linked HFCS consumption to anincrease in obesity. The commentary was a “suggestion” toinspire further research.HFCS is consumed in equal amounts with sucrose in theU.S. It contains the same amount of calories as sugar, andthe same amount of fructose as honey and sugar. HRCSis added to foods to enhance flavor, extend freshness andstability, produce a soft texture, produce browning in foods,and as a sweetener. However, if all HFCS were eliminatedfrom our foods, it can be predicted with some certainty thatthere will be no change in caloric intake, basic metabolism,or rates of obesity—and food prices will be higher becausesucrose is more expensive.Another food additive is Yellow #5 (tartrazine), whichsome believe causes hyperactivity and learning disabilitiesin children. Yellow #5 increases visual acceptability of somefoods. The origin of the belief comes from a 1975 AmericanJournal of Nursing article by Dr. Ben Feingold, who linkedhyperkinesis and learning disabilities to artificial foodcolors and flavors. While less than one in 10,000 childrenmay show sensitivity to food coloring, the ConsensusDevelopment Panel of the National Institutes of Healthdeclared that there is no scientific evidence that tartrazinecauses hyperactivity or learning disabilities in children.The last ingredient Saulo covered is caffeine, which shouldput coffee drinkers’ minds at ease. Some of the claims againstcaffeine are that it’s an addition, and that it causes cancer andbreast diseases. Caffeine is used as a flavoring in sodas andother products. It is a mild stimulant that improves physicalperformance and it increases the burning of calories. It alsohelps to relieve headaches and stimulates breathing.28 HAWAII RETAIL GROCER - SPRING 2013Marshelle Pagan, Coca Cola Refreshment, HarrisonWong, Rainbow Sales & Marketing Hawaii, andBruce Yokochi, Tamura Enterprises.David Yamada, KYD, Inc., Glenn Nagatori, 7-ElevenHawaii, Inc, and Jennifer Dorman, Trade Publishing.With regard to itsaddictive properties,the World HealthOrganization has statedthat, “there is no evidencewhatsoever that caffeineuse has even remotelycomparable physical andsocial consequences whichare associated with seriousdrugs of abuse.” Abuseover extended periods oftime may cause undesirableresults, including intoxication.However, if consumedin moderate amounts(two to three 8-oz cups ofcoffee), caffeine does notcause dependency.The American ChemicalAssociation’s Council ofBruce Yamamoto, UnicoldCorporation (front), Lisa DeCoito,Aloha Island Mart, and MikeKaya, Meadow Gold Dairies.Scientific Affairs and the National Cancer Institute both havesaid that there is no association between caffeine consumptionand fibrocystic disease. Furthermore, the National CancerInstitute’s 1986 study of 16,600 individuals and a reviewby the International Agency for Research on Cancer bothconcluded that there is no association between caffeine consumptionand increased cancer risk in humans.Saulo concluded by stressing that there is currently a bigdisparity between science-based information and consumertrends. Because of media attention to food additives, thereis an increasing consumer trend towards support for CleanLabel, which claims use of organic, natural foods with noadditives or preservatives. In Europe, from 2007 to 2011,there has been huge increases in the introduction of “noadditives or preservatives” foods (160%), organic (148%),and natural (118%). Clean Label has become a qualifier fornew products, affecting a wide range of packaged foods.However, Saulo notes, Clean Label collides with science.“There are no documented incidences of harm or deaths dueto food preservatives or additives when used properly and fortheir specific functions,” she states. Saulo emphasizes thatsafe food should be the first concern. “When selecting food,calories count. Keep active, use your common sense, andenjoy food! For more information about food safety or tocontact Dr. Saulo, visit www.ctahr.hawaii.edu/aurora.

A SociableNight at the OSCARSPHOTOS BY JASON Y. KIMURAWho needs an invitation to the 2013 Academy Awards when you have one to HFIA’s Night at the Oscars?After all, it’s best to be among friends. Elegantly dressed Oscar attendees glided onto the red carpet andentered the Honolulu Country Club, which was once again transformed to the theme of the annual Social.A big mahalo to Presenting Sponsor American Savings Bank and all the sponsors of the event (see box).HFIA also thanks other companies that donated prizes for the games: Jack in the Box ($20 and $25 JackCash Cards), Meadow Gold Dairies (Lani Moo Baskets), Times Supermarkets ($25 Times Gift Cards),Scanlan Management ($25 Jamba Juice Cards), Tamura’s (bottles of wine), and Coca Cola (Coke chairs anda Coke popcorn machine).HFIA also gives out the best goodie bags you ever saw, bar none. Many thanks go to the companies thatfilled them chock full of goodies: Pan Pacific Sales, Frito Lay, Love’s, Brokerage of Quality Food, AlohaNatural Brokers, Organic Valley Coop, Rainbow Sales and Marketing, LH Gamble, Natural Specialty SalesIncorporated, Aloha State Brokerage, and Chase Sales.The HFIA thanks the many generous sponsorswho made the Night at the Oscars possible.PRESENTING SPONSORAmerican Savings BankOSCARStar AdvertiserMeadow Gold DairiesUnicold CorporationSouthern Wine and SpiritsPepsi Beverage CompanyMatsonPint Size HawaiiNOMINEEABC StoresDon Quijote (USA) Co. LTD.Anheuser-Busch Sales of HawaiiBACK STAGE PASSTesoroTimes SupermarketCon AgraYoung BrothersHansen Distribution GroupHorizon LinesKTA Super Stores(Top): Alan Nakamura of Tesoro coordinates a mass balloon popping tosimulate fireworks; (Bottom): Guests at the buffet line.30 HAWAII RETAIL GROCER - SPRING 2013

Christine Matsuda-Smith and Megan Young,Hawaii Foodbank.The American Savings Bank table: (clockwise from left)Ed Chin, Melani Shisido, Lin Ann Chang, Derick Tam,Randi Tsushima, Mike Nakamura, guest, Nelson Moku,Jennifer Moku, guest, Donna Yano, guest, Dee Keyser,guest, Makena Carr, Kyle Shelly, and Terri Ishii, guest.Honolulu Star Advertiser: Brandon Yamashita, Cody Takata, Lance Takaki,Lauren Tasaki, Sierra Hethcote, Holly Tsuyama, Norine Kekuakalani, andShannan Okinishi.Mike Kaya, Meadow Gold Dairies, and Lauren Zirbel,HFIA Executive Director, sell raffle tickets.Larry Ishii of AmericanSavings Bank plays Hollywoodtrivia with guests for prizes.Meryl Hanagami and GaryHanagami, Palama Holdings, LLC.Ben Trevino, guest, Martha Cheng, Esther Hilea, LynnHirashima, and Bonny Amemiya of aio.HAWAII RETAIL GROCER - SPRING 2013 31

Paul Kosasa, ABC Stores, demonstratesa convincing Gundam style.Sierra Hethcote was the winnerof a trip for two to Hollywood.iPad Mini winner KeithNahale, Pint Size Hawaii.Polly Kauahi, Hawaii Foodbank, MelodyYurth, Young’s Market, and Gail Sagiao,Hansen Distribution Group.Front: Jason Aona, guest, Kim Tran and Rick Benecchi, MeadowGold Dairies, Gwen and Dick Botti, guests. Back: Paula Aono,Joni Marcello, and Ritchie Beatancourt, Meadow Gold Dairies.Jim Meyers and Charlene Gray ofTrade Publishing.Southern Wine & Spirits Hawaii table: (clockwise from left) Ricky Matsushima,Tyson Yamada, Darryl Chinen, Alan Higuchi, Glory Higuchi, Kathy Tamura, guest,Asa Tamura, Robson Piiohia, Jill Piiohia, guest, and Karen Matsushima, guest.32 HAWAII RETAIL GROCER - SPRING 2013Front: Mel Ancheta, KYD, Simon Cutts, Foodland,Bob Kline, KYD, and Chester Lee, KYD. Back: DexterYamada, KYD, Glenn Horiuchi, KYD, and GailHayashi, Aloha Air Cargo.

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The Last Word…BY LAUREN ZIRBEL, EXECUTIVE DIRECTORAlthough many people assume politics and cynicismare one and the same, I’d like to think otherwise.Maybe the opposite is true. Maybe, more often thanpeople think, political ideas are motivated by the desireto help portions of the population that are “not makingthe best decisions.” That desire to help leads to policiesintended to correct poor decision making. Unfortunately,such policies often lead to rules that undermine the mostfundamental aspects of human self-determination. We areoften left with policies that aim to control the minoritybut results in punishing the majority. Perhaps the way toimprove this unfortunate outcome is to re-incorporatetwo forgotten concepts back into our political discourse—personal responsibility and respect for the free market.Personal ResponsibilityWe hear it all the time. There is no such thing aspersonal responsibility any more. If you spill a cup of hotcoffee on your lap, it is not your fault—it is the fault ofthe company that sold you the coffee. People can’t evenbe granted the prerogative to nourish themselves anymorebecause they have proven too irresponsible to do so.Have we really gotten to the point where we believe thathumanity can no longer be trusted to fulfill its most basicbiological need in making decisions regarding nutrition?Is that where we are? Havewe as a society given up onthe battle for dietary decisionmaking? I would hope not. Sure, the slippery slopeargument gets old, but you don’t have to look very farto see the reality of this setting in. First we increase thecost of sugary beverages by one cent per ounce, then weban them, then we tax all food with sugar and fat, thenthe government “holistically” determines what foods arehealthy and what foods are not. We have already heardsuch ideas in current political discourse.The answer to combating obesity lies in respectingand playing to human intelligence, not in a denial ofindividual self-determination.The Free MarketPeople joke that Hawaii loves to ban everything insight. While slightly true, I think that the motivation toprotect individuals or the environment from perceivedharm comes from a place of concern. This session, wehave seen many of these types of bills. Some of these billsare a reaction to items that have already been banned andthe negative consequences that have followed.It was asked of me by a proponent of one ban bill,what is the difference between the cassette tape industrygoing out of business and being replaced by CDs andtheir bill, which replaces polystyrene with compostableproducts? Well, the answer is that there was never a billto ban cassette tapes. Consumers demanded the superiorproduct of CDs. Suppliers responded to that demand byproducing more CDs, and retailers in turn offered morefor sale. That’s how the free market works. It’s a beautifulthing.When the free market handles problems, there is anatural progression and ramp-up of supply and a naturaldecline of the product that it is replacing. When thegovernment steps in in the place of the free market, verysharp and unnatural changes occur which cause prices tospike and people to be run out of business prematurely.If a replacement product truly is better, consumers willpush the demand for that product and the process willoccur naturally. The outcome will not leave businessesfearful of entering our marketplace for fear of hostilelegislation, and workers and companies will be able toadjust to the changing marketplace.We would simply ask that decision makers considerthe power of the people to express their will viapurchasing the items they want on the free market andknow that businesses will respond to the will of theconsumer as they have always done if they hope to stayin business!34 HAWAII RETAIL GROCER - SPRING 2013

Proud to Serve Hawaiifor 64 YearsMahalo for your Support!20123

STARADVERTISER.COM 75¢ OAHU, $1 NEIGHBOR ISLANDSMidWeekOahu JULY 25, 2012HAWAII’S FAVORITE NEWSPAPER Postal CustomerVol. 29, No. 2 I lustration by Roy Chang midweek.comFREEMINI CORN DOGS− with any combo purchase −WEDNESDAY10/24/12THE PULSE PARADISEAnother Award!2013 KIAOPTIMAPriced from:249$MO.LEASE808-664-0308AlohaKia.comA l prices are plus freight and after a l applicable incentives. You may not qualify for a l incentives. A l prices are plus tax, lic and $245doc fee and subjec to change. Prices and payment subjec to prior sale on specific stock number. 36 months 36,000 miles. On approvedcredit. 2013 KIA OPTIMA #19124, Cap Cost $24,735, Residual $13,785.70. PLUS fees after a l rebates $3,000 drive off and first payment.AN EDITION OFCoupon valid through August 31, 2012 at participatingJack in the Box ® restaurants. One coupon per guest, per visit.One offer per coupon. No duplicate coupons accepted.Not valid with any other offer. ©2012 Jack in the Box Inc.528WANTED: MORE MONEY FOR SCHOOLSThe Department of Education is asking for additional funding for the next two fiscal years. The DOE base budgetis $1.35 billion, not including employee fringe benefits such as health insurance costs.>> $14.2 million for a one-to-one computing program andto purchase digital materials for the new Common CorestandardsEDUCATION BUDGETDOE planwould giveall pupilscomputers>> $12.9 million to cover enrollment increases>> $8 million for student transportation>> $2.5 million to fund bonuses for teachers in “hard tofill” positions>> $2 million to translate assessments into Hawaiian for>> $22.3 million for a one-to-one computing programand to purchase digital materials for thenew Common Core standards>> $8 million for student transportation>> $2.5 million to fund bonuses for teachers in“hard to fill” positions>> $2 million to translate assessments intoIssuing tablets and laptops would modernizeinstruction and smooth the pathway towardeliminating books, the state department saysAs Longs Drugs celebrates the opening of its 50th Hawaii store, at MililaniMauka, the real story is the unique community-corporate relationshipbetween the people of Hawaii and Longs that goes back to 1954.And it’s all because of the people — both those who shop thereand those who work there, many spending entire careers withLongs. Look inside for photo pages of longtime employeesbetweeAnd it’s all because of the people bothand those who work there, many spending entire careers withLongs. Look inside for photo pages of longtime employeesthe Hawaiian language immersion program>> $921,000 for athletics$40.5 MILLION$40.5 MILLIONHawaiian for the Hawaiian language immersionprogram>> $921,000 for athleticsADDITIONAL REQUESTFOR FISCAL YEAR 2013-14ADDITIONAL REQUESTFOR FISCAL YEAR 2013-14By Mary Vorsinomvorsino@staradvertiser.comThe Department of Educationwants to provide everypublic school student with alaptop or computer tablet by2015 as part of an initiativethat would also include trainingteachers on the devicesand buying digital materialsdent with alaptop or computer tablet by2015 as part of an initiativethat would also include trainingteachers on the devicesand buying digital materialsSource: Department of Education8 in 10PHOTO ILLUSTRATION BY BRYANT FUKUTOMI / BFUKUTOMI@STARADVERTISER.COMWar vehicles might bebased on Hawaii islePohakuloa Training Area could be pickedto host some of the Army’s 19-ton StrykersBy William Colewcole@staradvertiser.comSource: Department of Education2012FIRST PLACEPHOTO ILLUSTRATION BY BRYANT FUKUTOMI / BFUKUTOMI@STARADVERTISER.COMADDITIONAL REQUESTFOR FISCAL YEAR 2014-15 $35.7 MILLION$1.35 BILLIONANNUAL BASE BUDGET“Basically, the way the budget is going,nothing is off the table right now,and so there are a lot of ideas, a lot ofplans out there that are being lookedat,” said Jim Guzior, a spokes man forU.S. Army Pacific at Fort Shafter. “Itdoesn’t mean that we have evencrossed the threshold of doing a feasibilityanalysis or cost analysis.”“But right now we’re beginning tolook at the possibility of positioningthat reflect new nationalCommonCore standardsfor math andreading.The departmentis askingfor $42 millionover the nexttwo years to kick offthe ambitious plan, aimed atstandardizing curricula acrossthe state, modernizing classroominstruction and phasingout printed textbooks.“This gives a true statementabout how committed we areto making sure our studentsare college- and career-ready,”said Amy Kunz, DOE chief financialofficer.The funding request for the“one-to-one” program is includedin a wish list of sortsfor the coming fiscal biennium,which was sent to the Governor’sOffice last week.Also in the proposed budgetrequest, above and beyond theDOE’s current base budget ofprimary food shopperslook to us for couponsWar vehicles might bebased on Hawaii islePohakuloa Training Area could be pickedto host some of the Army’s 19-ton StrykersBy William Colewcole@staradvertiser.com2012FIRST PLACEADDITIONAL REQUESTFOR FISCAL YEAR 2014-15 $35.7 MILLION$1.35 BILLIONANNUAL BASE BUDGETthat reflect new nationalCommonCore standardsfor math andreading.The departmentis askingfor $42 millionover the nexttwo years to kick offthe ambitious plan, aimed atstandardizing curricula acrossthe state, modernizing classroominstruction and phasingout printed textbooks.“This gives a true statementabout how committed we areto making sure our studentsare college- and career-ready,”said Amy Kunz, DOE chief financialofficer.The funding request for the“one-to-one” program is includedin a wish list of sortsfor the coming fiscal biennium,which was sent to the Governor’sOffice last week.Also in the proposed budgetrequest, above and beyond theDOE’s current base budget ofPlease see DOE, A8Please see DOE, A8“Basically, the way the budget is going,nothing is off the table right now,and so there are a lot of ideas, a lot ofplans out there that are being lookedat,” said Jim Guzior, a spokes man forU.S. Army Pacific at Fort Shafter. “Itdoesn’t mean that we have evencrossed the threshold of doing a feasibilityanalysis or cost analysis.”“But right now we’re beginning tolook at the possibility of positioning——————————“This gives atrue statementabout howcommitted weare to makingsure ourstudents arecollege- andcareer-ready.”“This gives atrue statementabout howcommitted weare to makingsure ourstudents arecollege- andcareer-ready.”Amy KunzAmy KunzChief financial officer,Department ofEducation—————Chief financial officer,Department ofEducation—————duce the transportation costs for trainingthere,” Guzior said.How many of the eight-wheeled vehicleswould be based at PTA is unclear.The possible Hawaii island Strykerbasing was revealed as U.S. Army Pacificofficials talked in recent daysabout the U.S. military’s moves to “rebalance”forces to Asia and the Pacific.Lt. Gen. Francis Wier cin ski, com-duce the transportation costs for trainingthere,” Guzior said.How many of the eight-wheeled vehicleswould be based at PTA is unclear.The possible Hawaii island Strykerbasing was revealed as U.S. Army Pacificofficials talked in recent daysabout the U.S. military’s moves to “rebalance”forces to Asia and the Pacific.Lt. Gen. Francis Wier cin ski, com-The Army said it is considering basingStryker armored vehicles at PohakuloaTraining Area on Hawaii islandas part of a larger plan to pre-positionequipment, on land or on ships,around Asia and the Pacific to improvetraining, engagement and responsetimes, and to keep costs down.The 19-ton Strykers could come fromexisting stock at Schofield Barracks, orfrom overseas with the end of the IraqWar and the 2014 end of U.S. involvementin Af ghani stan, officials said.The Army said it is considering basingStryker armored vehicles at PohakuloaTraining Area on Hawaii islandas part of a larger plan to pre-positionequipment, on land or on ships,around Asia and the Pacific to improvetraining, engagement and responsetimes, and to keep costs down.The 19-ton Strykers could come fromexisting stock at Schofield Barracks, orfrom overseas with the end of the IraqWar and the 2014 end of U.S. involvementin Af ghani stan, officials said.mander of U.S. Army Pacific, saidmander of U.S. Army Pacific, said& shopping information.LOCALEARLY WALK-IN VOTING‘OFF TO A GOOD START’Oahu’s first-day turnout topsfirst-day totals for the 2012 primaryand 2010 general election >> B1Let the power of ourLOCALEARLY WALK-IN VOTING‘OFF TO A GOOD START’Oahu’s first-day turnout topsfirst-day totals for the 2012 primaryand 2010 general election >> B1locallocalKokua Line B2Obituaries B8Kokua Line B2Obituaries B8todaytodayTelevision D4Comics D6-7Television D4Comics D6-7MONEYMONEYNOBU, MORIMOTO RESTAURANTSEXPANDING TO NEIGHBOR ISLANDSNOBU, MORIMOTO RESTAURANTSEXPANDING TO NEIGHBOR ISLANDSMorimoto to open in the summerat Andaz Maui at Wailea, while newNobu is planned for Lanai >> B6Morimoto to open in the summerat Andaz Maui at Wailea, while newNobu is planned for Lanai >> B6sportssportsHawaii Grown C4Prep volleyball C5Hawaii Grown C4Prep volleyball C5views & voicesviews & voicesOur View A11Your Letters A13Our View A11Your Letters A13moneyTheBuzz B6Stocks B7It’s more than an oil change; it’s a change in thinking, a change in what ispossible with technology, and a needed change for our environment!Superior Performance & Ultimate Protection for ONLY $49.99!INCLUDES:• Up to 5 quarts of G-OIL® with filtermoneyTheBuzz B6Stocks B7It’s more than an oil change; it’s a change in thinking, a change in what ispossible with technology, and a needed change for our environment!Superior Performance & Ultimate Protection for ONLY $49.99!INCLUDES:• Up to 5 quarts of G-OIL® with filter(for most vehicles - oil disposal and shop supplies extra.)(for most vehicles - oil disposal and shop supplies extra.)• AAA Hawaii Approved Auto Repair 38 Point Inspection• Free Lex Brodie’s loyalty card• AAA Hawaii Approved Auto Repair 38 Point Inspection• Free Lex Brodie’s loyalty cardStryker vehicles at PTA in order to re-Stryker vehicles at PTA in order to re-TODAYTODAYAFTER MORE THAN 20 YEARS,POPO COOKS UP SOMETHING NEWAFTER MORE THAN 20 YEARS,POPO COOKS UP SOMETHING NEWVolume No. 2 of the popular“Popo’s Kitchen” cookbook offersnew and updated recipes >> D1Volume No. 2 of the popular“Popo’s Kitchen” cookbook offersnew and updated recipes >> D1BONUS SAVINGS!!BONUS SAVINGS!!Combine aCombine a® $5® $5Please see STRYKER, A6Please see STRYKER, A6TO SUBSCRIBE CALLTO SUBSCRIBE CALL538-NEWS538-NEWS————————————SOME AFTERNOONSHOWERSSOME AFTERNOONSHOWERSHigh 84, low 71High 84, low 71See Weather, A10See Weather, A10OUR 131ST YEAR, NO. 266OUR 131ST YEAR, NO. 266PRICE CLUBPRICE CLUBPRICE MATCH!!!PRICE MATCH!!!Lex Brodie’s will match the tire priceLex Brodie’s will match the tire price533,484 readersdrive your products off the shelves.Change Your Oil, Change How You Buy Tires, Change Your World!Change Your Oil, Change How You Buy Tires, Change Your World!Valid at any Lex Brodie’s Oahu location. 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