Arts audiences: insight [PDF 6.5 MB] - Arts Council England

IntroductionThe information summarised in this publicationhelps us to get a better understanding of currentand potential arts audiences across England.It is based on new, in-depth segmentation researchthat breaks down the English adult population interms of their engagement with the arts.In the context of how the arts fit into people’severyday lives, it provides new insight into thepatterns of arts consumption and attitudes towardsthe arts, how people spend their leisure time andwhat competes with the arts for people’s attention.It also considers socio-demographic factors, mediaconsumption and lifestyles.The research can be used as a tool to informmarketing and audience development plans for artsorganisations, local authorities and other agenciesworking in the arts. It also contains insights thatorganisations might find useful in the developmentof an arts activity itself.02 Arts audiences: insight