Plaza Press Release - Txtstation

PRESS RELEASE
TXTSTATION GLOBAL MARKETING & PLAZA MEDIA
OFFERING REAL TIME INTERACTIVE TV MOBILE
PHONE TECHNOLOGY TO THE SPORTS MARKET
Munich, Germany 11 TH October, 2005
Txtstation and Plaza Media GmbH announced today a partnership to launch a new
viewing experience for European sports fans using their mobile phone.
Txtstation TV, Txtstation’s innovative technology for interactive television, will be
implemented by Plaza Media during live in game sports broadcasts. The collaboration
covers a broad range of sports for German-language live TV, enabling a closer
integration for the fans into the viewing experience through fan participation through
TXT/SMS voting while offering viewers the chance to win prizes.
Plaza Media GmbH, an EM.TV Group company, is one of the leading full-service TV
providers and the largest German sports TV producer. Plaza will be using their
relationships to offer broadcasters a unique turn key solution effective immediately.
Matt Coleman President of Txtstation stated ‘The Txtstation experience engages
viewers in real time and creates new standards in broadcasting where a sponsor can
now integrate their brand within a game, while the broadcaster drives TV ratings’.
The Txtstation TV animated graphics collate and display the viewer’s votes instantly
and allow programmable triggers based on actual responses, ensuring maximum
participation while capturing the excitement only a live sports event can offer.
Txtstation also will collect valuable data such as demographic information, and also
offer the viewers to join mobile clubs. This is a great way to communicate with the
viewers for up and coming broadcasts and market directly to fans, while offering
special incentives to club members.
Robert Adams Director of broadcast states "The interactive service is not only a unique
extension to an event as far as fans are concerned, but also a valuable new marketing
channel and offers a new revenue stream for Plaza Medias clients’.
Txtstation has developed the system with broadcast quality graphics, and the
hardware is set up with the outdoor broadcast vans at the game, and working with the
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director and programming teams, the results are displayed at designated times, with
commentator support. The system also allows for cross-border integration of
participants for international broadcasts.
About Txtstation: www.txtstation.com
Txtstation is a leading mobile marketing company specializing in sports and
entertainment. We allow broadcasters, event owners, sponsors and general media to
communicate with viewers or fans directly through their mobile phones.
Txtstation creates one to one ‘real time’ dialog with consumers at specific times and
places such as events, concerts and live or pre recorded broadcast. Since 2000, we
have been at the forefront of mobile interactivity designing ‘live’ integrated programs
that harness the excitement of live events while delivering high consumer response
and encouraging brand loyalty.
Txtstation offers its services and connections to over 100 countries, and is currently
working in the USA, Canada, Australia, New Zealand, Germany, Italy and the UK.
Recent contracts include CBS National Football League (NFL) and Major League
Baseball (MLB) and Fox Sports Net in the USA. Previous projects include the America’s
Cup Louis Vuitton Challenge, National Cricket and Rugby events, and the LA Lakers
NBA broadcasts.
For further information or investor relations, please contact:
Matt Coleman
President & Founder
USA : 1.4252839844
45 Broadway, Suite 1850
New York, New York, 10006
Txtstation Global Marketing
About Plaza Media GmbH: www.plazamedia.de
Plaza Media GmbH, an EM.TV Group company, is one of the leading full-service TV
providers and the largest German sports TV producer.
Plaza Media has been producing major international sports events and entertainment
for years, for leading customers like DSF, Premiere, 9Live, ARD, ZDF, SAT.1,
ProSieben, RTL, RTL II or Walt Disney Television International. Plaza Media is also a
leading provider of photo and video MMS productions, including video clips for mobile
devices and the internet, and has been providing innovative new media services in
addition to its broadcast services for a number of years.
Plaza Media is Germany's biggest TV sport producer and one of the major-league
players in Europe. Football and Formula 1, basketball and boxing, tennis, the Olympics
and much, much more – we put them all on millions of television screens. Or send it to
the internet or your wireless device as video MMS. We produce "Bundesliga-
Konferenz," all Champions League games, ice hockey, Formula 1, boxing and
basketball for Premiere.
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For further information, please contact:
Robert Adams, Director of Outdoor Broadcasts
Phone: +49 89 9963360
Münchener Strasse 101,
85737 Ismaning, Germany
PLAZAMEDIA GmbH TV & Film Produktion
www.txtstation.com
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